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Results for Measurement

See all 288 marketing articles related to Measurement

  • Get Socialized
    "The more comfortable we get about the idea of measuring social media, the more we want to dig into the practical application of it," writes Amber Naslund at the Altitude ...
  • Marketers Redefine Success During Recession
    Nearly two-thirds of marketers (64%) say they define success differently in the economic downturn while over one-half (55%) say emphasis on short-term responses to the economic slowdown has led them ...
  • Crossing the Channel
    "[I]n today's environment," writes Laura Patterson at MarketingProfs, "we may need to gather data from an email campaign, a physical event, and an online advertising campaign to better understand purchasing ...
  • CMOs Want Measurable Results From Social Media
    Though 2009 may have been a trial run for many companies using social media, CMOs expect social initiatives to have a direct impact on their bottom lines in 2010, according ...
  • The Word on the (Virtual) Street
    In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may ...
  • Are You Hot or Not?
    On a scale of one to 10, how would you rate your ability to measure the impact of your social-media initiatives? Be honest. Because if you're like the marketers who ...
  • Don't You Dare Record This
    "This call may be monitored for training purposes." We've all heard that message, or something similar, when calling for tech support or customer service. Generally, we accept it. But what ...
    More articles on B2B Marketing, Measurement, Sales
  • SEO Will Cure That SOS
    Business owner Fran Murdy presented all the symptoms of full-blown Search Overload Syndrome (SOS), Microsoft's term coined in its recent commercials for Bing, when he fessed up in a forum discussion not ...
  • Do You Love Us?
    "Our experience suggests that most companies use a crude approach to gathering vital customer data," says David Jackson in an article at MarketingProfs. "Periodic, often annual, surveys that are disconnected ...
  • Marketing-Performance Measurement Yields Competitive Advantage
    Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG ...
  • The Ho-Ho Heat Is On
    "The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online," says eROI's Alex Williams ...
  • Yes, It's Viral, but I'm not Afraid
    This time of year, the word "viral" strikes fear in the best of us. Images of flu viruses ready to attack spring to mind. (Shudder.) But that word holds a scary ...
  • No Excuses
    "One of the ultimate excuses for not measuring [the impact of marketing efforts] is: 'Oh, that's just a branding campaign,'" says Avinash Kaushik in a post at the Occam's Razor ...
  • Stay Tough, Stay Trendy
    Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than ...
  • Problem Solved: What's the Right Social-Media Fit?by Claire Coyne
    You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the ...
  • Better Than a Magic 8 Ball
    "It can be difficult to measure success of efforts that rely on emerging media," says Evan Gerber in an article at MarketingProfs. "[D]espite the fact that they are online channels, ...
  • Facebook, Nielsen Partner to Measure Ads' Impact
    Facebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another ...
  • How Do You Measure Your Social Efforts?
    How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts.
  • Show Me the Numbers That Count
    "It's high time email marketers assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter," says Karen Talavera in an article at MarketingProfs. ...
  • You've Come a Long Way, Baby
    "The use of mathematics in marketing seems to be one of the hot topics today," begins a post at The DoubleThink blog. "But is it that new? Not really." The ...

See all 38 marketing Daily Posts related to Measurement

Measurement online seminar broadcasts from the best minds in marketing

See all 44 marketing On Demand Seminars related to Measurement

Measurement marketing downloads for the busy professional

  • Social Media ROI Success Stories
    Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  • Small Biz How-To Guide: Market Research
    Need to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
  • Marketing Metrics How-To Guide
    Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
  • SWOT Analysis How-To Guide
    This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
  • Online Research How-To Guide
    Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  • Market Forecasting Template
    This guide will give you a mini-seminar on the art and the science of forecasting. Learn the four different ways to create forecasting models and choose the ones that best suit your needs. Then follow these easy-to-follow steps to creating a model where you too can predict the future.
  • Benchmark Report : Marketing ROI (Year 2)
    This 2006 survey, the second annual ROI study, demonstrates that companies are definitely getting the ROI message. This study shows a significant increase in the number of companies that have implemented some form of Marketing ROI measurements. And let's face it, Marketing ROI is here to stay. Jim Lenskold says, "Marketing ROI will continue to be a priority as long as maximizing profits is a priority for corporations." Well said, Jim.
  • Competitive Analysis Template
    A thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.
  • Benchmark Report: Marketing ROI (Year 1)
    In a 2005 survey, the first in an annual series, Jim Lenskold found that only 1 in 5 respondents was actually using ROI measures for marketing efforts -- 99% of those respondents indicate increased profitability due to the use of ROI. See this and subsequent reports for a full picture of the evolution of marketing ROI.
  • Branding and Brand Equity
    There isn't a single marketing topic that has dominated the last decade of the field of marketing than Branding. And, although it's certain you have at the very least put your toe in the water of the great Branding Lake, you will get nothing but good advice, confirmation of your strategies and tactics, and probably even some new ideas from this Marketing Guide.
  • Sales & Marketing Alignment - Apr. 2005
    Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
  • Marketing ROI and the Sales Funnel
    In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.

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