Marketing Resources: Measurement

• Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing by Ron Person
  Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is ...
  More articles on Channel Marketing, Collaboration, Management, Marketing Strategy, Measurement
• Three Keys to Accelerating Marketing Measurement and a Fact-Based Cultureby Laura Patterson
  If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture.
  More articles on Chief Marketing Officer, Collaboration, Management, Marketing Analytics, Measurement, ROI
• Eight Common Mistakes of Promotional Marketingby Steve Benidt
  Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions.
  More articles on Customer Engagement, Marketing Tips, Measurement, Promotions
• Why Predictive Modeling Is Hot... and Five Things You Should Know to Do It Wellby Chris Diener, Patricia Kidd
  If you want to better predict the relationship between marketing inputs and customer behavior, predictive modeling may be your answer. Here are five essential tips to consider before you get started.
  More articles on Marketing Smarter, Marketing Strategy, Measurement, ROI
• The Six Cs of a Customer-Centric Marketing and Sales Pipelineby Laura Patterson
  Customers today are actively engaged buyers, so your approach to the sales and marketing pipeline must evolve. Learn six revised stages for implementing and measuring Marketing's contribution to the pipeline.
  More articles on Customer-Centric, Customer Engagement, Lead Generation, Marketing Tips, Measurement, Sales
• Analytics and Marketing Operations: A One-Two Punch for Growthby Laura Patterson
  Today's customers are more value-oriented and less loyal. Considering the increase in customer expectations, the competitive landscape, and the data deluge, marketers will need an analytics approach to succeed.
  More articles on Customer Engagement, Marketing Operations, Marketing Tips, Measurement
• What's New With the New Rules of Marketing and PR?by David Meerman Scott
  To keep up with the ever-changing world of marketing, you've got to roll with the punches. As marketing channels emerge and evolve, so should your ideas, strategies, and metrics.
  More articles on Marketing Tips, Measurement, Public Relations, Social Media, Twitter
• Four 'Secrets' to Turning Raw Leads Into Real Opportunitiesby Dan McDade
  Raw leads are neutral entities at first, but you can turn them into real prospects. Learn how to qualify those with high-value potential and move them to closed-deal status.
  More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement
• How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two Monthsby Kimberly Smith
  When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that problem.
  More articles on Case Studies, Measurement, Online Marketing, Promotions, Sales, Testing, Websites
• The Future of Marketing Is Crowdsourcedby Brandon Evans
  Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building a crowdsourced future..
  More articles on Branding, Customer Engagement, Marketing Inspiration, Marketing Strategy, Measurement, Targeting
• Social Media: It's All About Results... and How to Measure Themby Wayne Morris
  Self-service business intelligence (BI) and social marketing are a match made in heaven. BI tools may be exactly what marketers need to demonstrate the value of social media. Consider these best-practices for gaining great insight.
  More articles on Customer Engagement, Marketing Tips, Measurement, Metrics, Social Media
• Adapt or Perish: The New Dynamics of Digital Marketingby Joel Book
  Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology.
  More articles on Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Digital Marketing, Management, Measurement
• Analyze This: Marketers Must Focus on Analytics to Increase Their Valueby Adam Blitzer
  For years, a marketer's contribution to the bottom line was difficult to measure. But today's economic climate and competitive marketplace mandate that marketers quantify their value via campaign analysis.
  More articles on Collaboration, Lead Generation, Measurement, Metrics
• Snow White and the Seven Online Marketing Sinsby David Chapman
  If children learn from fairy tale characters and their actions, online marketers can learn to evaluate and improve their online campaigns—and end up with a much healthier ROI—from fairy tale antics, too.
  More articles on Content, Market Research, Marketing Strategy, Marketing Tips, Measurement, Online Marketing
• Knowing Where You Stand After a Tradeshowby Rob Murphy
  Do you know where you stand after a tradeshow? Research suggests that very few companies measure the tradeshow results that have a direct impact on funding and strategy. Gain insight and close leads with these tips on collecting, analyzing, and ...
  More articles on Customer Acquisition, Email Marketing, Lead Generation, Lead Quality, Measurement, Trade Shows/Events
• Data Doesn't Always Equal Intelligenceby Gary Lee
  New tools are popping up each day to help marketers collect an abundance of data, but that data doesn't always translate to insight, let alone intelligence. Learn how to make the most of your time—and your data.
  More articles on Keywords, Market Research, Marketing Smarter, Measurement, Public Relations, Targeting
• Five Steps to Optimized New-Business Prospecting Listsby Jenny Vance
  Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, how they work the list.
  More articles on Content, Customer Acquisition, Lead Generation, Marketing Tips, Measurement, Sales, Targeting, Writing
• Five Ways to Make Communicating Web Analytics Data Easierby Zack Pike
  Visits, pageviews, unique visitors, click-throughs... the list of metrics for digital marketing performance is endless. Often it's up to online marketers to decode the jargon to execs. Here are five ways to do just that.
  More articles on Creativity, Digital Marketing, Marketing Tips, Measurement, Web Analytics
• How Vulnerable Are You to Customer Defection?by Laura Patterson
  Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.
  More articles on CRM, Customer Acquisition, Customer Loyalty, Customer Relationships, Marketing Tips, Measurement, Segmentation, Targeting
• Online Reputation Management's Top 3 Challengesby Monica Giffhorn
  Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top 3 ORM challenges, and let your brand shine.
  More articles on Community, Digital Marketing, Marketing Smarter, Measurement, Social Media, Word of Mouth

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• Three Tricks for Getting Your Lead Gen Program Where You Want It To Go
  "According to an old expression, even a man lost in the woods knows where he wants to go," writes Dan McDade at MarketingProfs. That adage can apply to the lead ...
  More articles on Lead Generation, Marketing Tips, Measurement, Sales
• Four Steps to Taming Wild B2B Data
  In this age of massive data collection, a new challenge has emerged for B2B marketing teams: figuring out what to do with all that information. "Organizations might have thousands, or ...
  More articles on B2B Marketing, Measurement, Metrics
• Loyalty: Getting Internal Buy-In and Gauging External Success, Part 4 [Video]
  Part four of this five-part video series on digital loyalty explores new stats about consumer loyalty behaviors; how to convince internal stakeholders about the benefits of loyalty platforms; and why ...
  More articles on Management, Measurement, Videos
• Top-Tier B2B Marketers More Likely to Track ROI, Report Growth
  B2B marketers who describe their organizations as "highly effective and efficient" are more likely than other marketers to measure the ROI of their marketing campaigns and report stronger growth than ...
  More articles on B2B Marketing, Measurement, Metrics, Research Summaries, ROI
• Six Deadly Sins of Social Media Measurement [Slide Show]by Christian Gulliksen
  Are you a social media measurement sinner? If any of the routinely committed sins in this slideshow sound familiar to you, it's time to change your ways.
  More articles on Marketing Strategy, Marketing Tips, Measurement, Social Media
• 2011 Trends: Turning Data Into Action; Mobile; Social Marketing
  Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite "turning data into action" as their top marketing issue ...
  More articles on Interactive Marketing, Measurement, Research Summaries, Web Analytics
• Four Ways to Revamp Your Email Marketing Program
  "If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?" asks Josh Nason in an article at ...
  More articles on Email Marketing, Email Service Providers, Measurement
• Three Tips for Maintaining a Solid Voice-of-the-Customer Program
  In a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what ...
  More articles on Management, Measurement, Social Media, Voice of the Customer
• Three Crucial Ways Web Analytics Can Help You in 2011
  "Right now, the [Web analytics] industry places far too much value on the measurement side of our work, especially compared to the output side," says Evan LaPointe in an intriguing ...
  More articles on B2B Marketing, Measurement, Web Analytics
• Mobile App Users Click on Ads Mostly by Mistake
  Nearly one-half of mobile apps users (47%) say when using apps, they click or tap on ads more often by mistake than on purpose, suggesting that click rates may not ...
  More articles on Advertising, Customer Behavior, Measurement, Mobile Marketing, Research Summaries
• How to Get C-Suite Support for B2B Mobile Marketing
  "Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, ...
  More articles on B2B Marketing, Management, Measurement, Mobile Marketing
• Mobile Ad Campaigns Still Beating Online
  Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase ...
  More articles on Advertising, Measurement, Mobile Marketing, Online Marketing, Research Summaries
• B2B Brands Score With Online Marketing
  Only one-half (50%) of B2B marketers formally measure the return of their online marketing investments, but those who do say online is more effective than traditional marketing channels, according to ...
  More articles on B2B Marketing, Measurement, Online Marketing, Research Summaries
• Make the Case for Social Media Campaigns With Metrics the C-Suite Respects
  Earlier this year, McDonald's ran a Foursquare Day promotion that encouraged check-ins with the chance to win $5 and $10 gift cards. At first, the campaign's trivial outlay of $1,000 ...
  More articles on Marketing Analytics, Measurement, Metrics, Social Media
• Four Ways to Gather Intel via Twitter
  "[T]here's more to Twitter than amassing followers and broadcasting your latest news," writes Ryan Holmes at MarketingProfs. "The real-time conversations that fill the Twitterverse offer an abundance of market insight ...
  More articles on Brand Ambassadors, Keywords, Marketing Analytics, Measurement, Twitter
• Three Ways to Tell a Compelling Story With Your Numbers
  "Numbers are the universal language of business," writes Bill Taylor at the Harvard Business Review. "We use them to … win approval for product introductions, to make the case for ...
  More articles on Creativity, Marketing Analytics, Measurement
• How Open Should You Be in Social Media?
  One of the challenges facing businesses today is deciding how open to be in online communities. Well, here's some good news: Openness in social media can vary. Businesses can start slow ...
  More articles on Community, Measurement, Social Media
• Stay in the Lead
  "[L]et's assume that your current lead generation efforts cost $100,000 and generate 50,000 leads," says Pat McGraw at his blog. "[T]hat's a cost per lead of $2. But if your ...
  More articles on Lead Generation, Marketing Tips, Measurement
• Top Cross-Channel Marketing Challenge: Coordinating Communications
  Managing multiple marketing campaigns across channels is a complex task: 49% of marketers who use cross-channel campaign management (CCCM) applications say coordinating communications across channels is the top challenge they ...
  More articles on Channel Marketing, Measurement, Research Summaries
• Analysis Sans Paralysis
  Analytics is a messy and complicated business. Even if you're monitoring data, you probably get more than you know what to do with—and once you have it all, you still ...
  More articles on Measurement, Social Media, Web Analytics

See all 58 marketing Daily Posts related to Measurement

Measurement online seminar broadcasts from the best minds in marketing

• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 11:00:00 AM
  More seminars on Advertising, B2B Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media, Testing, Web Analytics, Website Design
• Measuring and Sustaining Social Media SuccessBroadcast on 8/25/2011 11:00:00 AM
  More seminars on Customer Engagement, Marketing Analytics, Marketing Operations, Measurement, ROI, Social Media
• Eight Critical SEO MetricsBroadcast on 7/21/2011 11:00:00 AM
  More seminars on Measurement, Metrics, Online Marketing, Search Engine Marketing, SEO, Websites
• Becoming the Über-Connected Company with Social MediaBroadcast on 12/2/2010 11:00:00 AM
  More seminars on Channel Marketing, Marketing Strategy, Marketing Tips, Measurement, Social Media
• Don't Be a Report Monkey: Three Steps to Optimizing Online MarketingBroadcast on 9/16/2010 11:00:00 AM
  More seminars on Marketing Tips, Measurement, Metrics, Online Marketing, Web Analytics
• Get to Know Your Customers: Connecting Market Research to Business GrowthBroadcast on 8/5/2010 11:00:00 AM
  More seminars on Customer Behavior, Market Research, Marketing Tips, Measurement, ROI, Value Propositions
• Selling Social to the C-SuiteBroadcast on 7/15/2010 11:00:00 AM
  More seminars on Collaboration, Management, Marketing Tips, Measurement, New Media, Social Media, Testing
• Social Media Slowpokes: It’s Not too Late to Connect with Your Customers OnlineBroadcast on 6/24/2010 11:00:00 AM
  More seminars on Customer Engagement, Customer Relationships, Facebook, Marketing Tips, Measurement, Metrics, Social Media, Twitter, Word of Mouth
• Multi-Channel Analytics: Tackling the Toughest Measurement ChallengeBroadcast on 6/3/2010 11:00:00 AM
  More seminars on Channel Marketing, Marketing Analytics, Marketing Strategy, Marketing Tips, Measurement, Online Marketing, Web Analytics
• 7 Steps to Take Your Brand Social ... and Still Be in ControlBroadcast on 4/22/2010 11:00:00 AM
  More seminars on Branding, Collaboration, Community, Customer Engagement, Marketing Smarter, Measurement, Social Media
• Bing Isn't Google: The Differences That Matter for Search MarketingBroadcast on 2/18/2010 11:00:00 AM
  More seminars on Google, Measurement, Metrics, New Media, Search Engine Marketing, Search Engines, Website Design, Websites
• Monetizing the Long Tail of Search: Rethink Your Keyword StrategyBroadcast on 11/12/2009 11:00:00 AM
  More seminars on Keywords, Market Research, Measurement, Search Engine Marketing, Search Engines, SEO
• Getting Buy-in with Social Media Measurement: Don't Sweat the Small StuffBroadcast on 8/20/2009 11:00:00 AM
  More seminars on Community, Customer Engagement, Marketing Strategy, Measurement, ROI, Social Media
• Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion ForumBroadcast on 8/13/2009 11:00:00 AM
  More seminars on Branding, Community, Customer Engagement, Management, Measurement
• Putting Why Before How: Seven Steps for Focusing Your Social Media StrategyBroadcast on 7/30/2009 11:00:00 AM
  More seminars on Collaboration, Marketing Strategy, Measurement, Metrics, Social Media
• You 2.0: Measuring (and Improving) Your Personal Brand on the WebBroadcast on 6/12/2009 11:00:00 AM
  More seminars on Career Management, Google, Measurement, Personal Branding
• How to Craft a Winning Business Case for Your Marketing InitiativeBroadcast on 4/16/2009 11:00:00 AM
  More seminars on Benchmarking, Collaboration, Management, Marketing Plans, Measurement, Metrics, Writing
• When the Budget Axe Falls: What to Cut, What to Keep, What to GrowBroadcast on 3/12/2009 11:00:00 AM
  More seminars on Marketing Budgets, Marketing Strategy, Marketing Tips, Measurement, Recession
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRBroadcast on 1/7/2009 11:00:00 AM
  More seminars on Lead Generation, Marketing Tips, Measurement, Metrics, Public Relations, Social Media, Websites, Word of Mouth
• YouTube for Business, Part 2: Creating Effective YouTube Business VideosBroadcast on 12/12/2008
  More seminars on Marketing Strategy, Marketing Tips, Measurement, Videos, YouTube

See all 53 marketing On Demand Seminars related to Measurement

Measurement Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create a Digital Marketing Plan with 8 Key ElementsReleased on 1/28/2011 10:00:00 AM
  More Take 10 on Digital Marketing, Marketing Plans, Marketing Tips, Measurement, Metrics, Writing
• Take 10: Discover What Your Competition is Worried (and Excited) AboutReleased on 1/7/2011 10:00:00 AM
  More Take 10 on Market Research, Marketing Analytics, Measurement
• Take 10: Google Tools the Pros Use for Advanced Competitive ResearchReleased on 12/10/2010 10:00:00 AM
  More Take 10 on Google, Keywords, Market Research, Measurement, Metrics, Web Analytics
• Take 10: Your Guide to Translating YouTube Metrics Into InsightsReleased on 11/5/2010 10:00:00 AM
  More Take 10 on Customer Engagement, Measurement, Metrics, Social Media, YouTube
• Take 10: How to Use Google Analytics Filters to Clean up Your DataReleased on 10/29/2010 10:00:00 AM
  More Take 10 on Google, Marketing Tips, Measurement, Metrics

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Measurement marketing downloads for the busy professional

• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  More tools on Blogging, Branding, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter
• Small Biz How-To Guide: Market Research
  Need to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
  More tools on Market Research, Measurement, Metrics, Small Business
• Marketing Metrics How-To Guide
  Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
  More tools on Benchmarking, Marketing Dashboards, Measurement, Metrics
• SWOT Analysis How-To Guide
  This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
  More tools on Collaboration, Management, Measurement, SWOT
• Online Research How-To Guide
  Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  More tools on Market Research, Measurement, Online Marketing, Surveys, Testing
• Market Forecasting Template
  This guide will give you a mini-seminar on the art and the science of forecasting. Learn the four different ways to create forecasting models and choose the ones that best suit your needs. Then follow these easy-to-follow steps to creating a model where you too can predict the future.
  More tools on Market Research, Measurement, Metrics
• Benchmark Report : Marketing ROI (Year 2)
  This 2006 survey, the second annual ROI study, demonstrates that companies are definitely getting the ROI message. This study shows a significant increase in the number of companies that have implemented some form of Marketing ROI measurements. And let's face it, Marketing ROI is here to stay. Jim Lenskold says, "Marketing ROI will continue to be a priority as long as maximizing profits is a priority for corporations." Well said, Jim.
  More tools on Advertising, Market Research, Marketing Analytics, Measurement, ROI
• Competitive Analysis Template
  A thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.
  More tools on Benchmarking, Market Research, Measurement
• Benchmark Report: Marketing ROI (Year 1)
  In a 2005 survey, the first in an annual series, Jim Lenskold found that only 1 in 5 respondents was actually using ROI measures for marketing efforts -- 99% of those respondents indicate increased profitability due to the use of ROI. See this and subsequent reports for a full picture of the evolution of marketing ROI.
  More tools on Advertising, Market Research, Marketing Analytics, Measurement, ROI
• Branding and Brand Equity
  There isn't a single marketing topic that has dominated the last decade of the field of marketing than Branding. And, although it's certain you have at the very least put your toe in the water of the great Branding Lake, you will get nothing but good advice, confirmation of your strategies and tactics, and probably even some new ideas from this Marketing Guide.
  More tools on Brand Awareness, Brand Loyalty, Branding, Measurement
• Sales & Marketing Alignment - Apr. 2005
  Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
  More tools on Collaboration, Lead Generation, Market Research, Measurement, Public Relations, White Papers
• Sales and Marketing Alignment
  Benchmark Sales Mtkg Alignment
  More tools on Collaboration, Lead Generation, Market Research, Measurement, Public Relations, White Papers
• Marketing ROI and the Sales Funnel
  In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.
  More tools on Collaboration, Lead Generation, Measurement, Metrics, ROI, Sales

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