Green to Gold: Why Smart Companies Are Going Green (Even in a Recession)

Presenter: Andrew Winston
Broadcast on Thursday, February 12, 2009
Duration: 90 minutes
Cost: $129

   

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Best-selling author Andrew Winston will explore the environmental pressures and powerful stakeholders driving companies to go green and describe the strategies and tools the world's best companies use to innovate, profit, and build strong brands in this new, environmentally-sensitive world.

Andrew makes the case that going green, especially during economic slowdowns, drives innovation and represents a new and fundamentally better way of doing business. It’s also a critical way to build loyalty with employees and customers alike.

You Will Learn

This engaging talk by a globally recognized speaker and green business expert will...

• Explore the environmental pressures and powerful stakeholders driving companies to go green, as well as the new demands on companies about how and what they communicate.
• Describe the strategies and tools the world's best companies use to innovate and profit in this new, environmentally-sensitive world.
• Illuminate how companies are building value with smart green branding and marketing and avoiding “greenwashing.”
• Share stories of how leading companies use environmental thinking to build a strategic competitive advantage and lasting brands.

Who Should Attend

Marketing executives and business owners, in both B2B and B2C industries. Environmental and sustainability issues can't be ignored much longer, so come listen and get inspired.

About The Presenter

Andrew Winston is founder of Winston Eco-Strategies and the co-author of Green to Gold, the best-selling guide to what works — and what doesn't — when companies go green. He is a globally recognized expert on green business, and has appeared in The Wall Street Journal, Time, BusinessWeek, Forbes, The New York Times, and CNBC. Andrew is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders. His clients have included Bank of America, HP, and IKEA.

Andrew bases his work on significant in-company business experience. His earlier career included advising companies on corporate strategy while at Boston Consulting Group and management positions in strategy and marketing at Time Warner and MTV. After these more traditional roles, Andrew pursued his passion to explore the overlap between business and environment. He served as the Director of the Corporate Environmental Strategy Project at Yale's renowned School of Forestry and Environmental Studies.

Today, Andrew speaks to audiences of thousands of people around the world, acting as a practical evangelist for the benefits of going green.

What Participants Said

Of the participants who evaluated this seminar, 98% would recommend it to a colleague. Some of their comments:

"Great webinar on compelling reasons for going green with some business case studies of success. Speaker was wonderful - very funny as well as good to listen to."

"A fantastic overview ... very comprehensive ... motivating and encouraging."

"It's a big-picture view of sustainability in business, and should give you some ways to think and talk about it that might help direct your efforts and convince others to join you."

"This seminar is worth the time. It is great and I intend to spend some more time looking at this topic. Andrew Winston is very knowledgeable, organizes the material well, and uses examples that are memorable."

"Insightful views on green branding + green action + business survival."

"Lots of ideas that can be applied to all aspects of your life. Great examples that everyone will recognize. Very knowledgeable speaker with great delivery."

"We need to embrace Green, it is what our company will use to get ahead in this ecomony."

"Andrew scores an A+ on all points - outstanding content, engaging speaking style, excellent connection with the audience and ability to hone in on their needs. I would definitely like to hear more from him & will watch for his new book."

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