Marketing Resources: Branding

• Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete Gaioni
  It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts.
  More articles on Branding, Collaboration, Customer Behavior, Market Research, Marketing Analytics, Marketing Strategy, Metrics
• Content Marketing Trends for 2012: What's in and What's Out by Pawan Deshpande
  No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. But what's in store for 2012?
  More articles on B2B Marketing, Branding, Channel Marketing, Content Marketing, Forecasts, Marketing Strategy, SEO
• What Every New Business Should Know About Google's Ranking of Namesby Ann Smarty
  Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates and ranks personal and business names.
  More articles on Branding, Google, Naming, Reputation Management, Search Engine Marketing, SEO
• Why Your Influencers Matter Now More Than Everby Gary Lee
  In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key influencers.
  More articles on Branding, Customer Engagement, Market Research, Social Media, Word of Mouth
• Is Your 'About Us' Page Effective?by Kevin B. Levi
  For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for your "About Us" page, and how to track its effectiveness.
  More articles on B2B Marketing, Brand Positioning, Branding, Positioning Statements, Small Business, Value Propositions, Web Copy, Website Design, Writing
• The Value of Face-to-Face Marketing in a Virtual Ageby Rob Murphy
  Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment.
  More articles on Branding, Customer Acquisition, Marketing Smarter, Trade Shows/Events
• The Future of Marketing Is Crowdsourcedby Brandon Evans
  Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building a crowdsourced future..
  More articles on Branding, Customer Engagement, Marketing Inspiration, Marketing Strategy, Measurement, Targeting
• Customer Service Can Make or Break Your Brand: Eight Steps for Successby Barbara Bix
  What's the use in receiving stellar product reviews and making lots of sales if you can't pick up the pieces when something goes wrong? Here are eight ways to protect your brand when tackling customer problems.
  More articles on Branding, Customer Service, Marketing Smarter, Product Marketing, Testing
• Seven Simple Ways You Can Strengthen Customer Relationshipsby Stephanie Phillips
  A company can successfully build its brand name in many ways, but perhaps the factor most important for its continued success is its relationships with clients. Learn to keep the magic alive—and get results.
  More articles on Branding, Customer Relationships, Marketing Plans, Marketing Smarter, Marketing Tips
• Embrace Irrationality: A Human- vs. Customer-Centric Approach to Marketingby Jeremi Karnell
  Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to and form relationships with brands.
  More articles on Branding, Customer-Centric, Customer Engagement, Marketing Smarter, Marketing Tips
• Why You Should Match a Brand's Marketing to Its Stage of Lifeby Dave Matli
  Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how the four stages of a brand's life dictate its marketing ...
  More articles on Brand Awareness, Brand Equity, Brand Positioning, Branding
• Tradigital Values: Reconciling Traditional and Digital Marketingby Rob McCready
  Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as "tradigital." Here are four ways to marry traditional and digital values at your organization and get results.
  More articles on Branding, Collaboration, Digital Marketing, Management, Marketing Smarter, Marketing Tips
• How to Use Customer Experience to Differentiate Your Brandby Wayne Marks
  Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll make your brand shine.
  More articles on Brand Positioning, Branding, Customer Behavior, Customer Experience
• Five Ways to Use Social Media Chatter in Your Email Campaignsby Hal Licino
  Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your email campaigns using these five tips.
  More articles on Branding, Creativity, Email Campaigns, Links, Sales, Social Media, Testimonials
• Marketing to Motivate: The Secret of Intrinsic Rewardsby Ethan Whitehill
  If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now learning the big secret about motivation—people respond more favorably to ...
  More articles on Branding, Customer Behavior, Management, Marketing Smarter, Marketing Tips
• Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of Usby Stephen Denny
  Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing the "nobodies," thinking differently about demand generation, and enchanting your ...
  More articles on Book Review, Branding, Customer Engagement, Management, Public Relations, Social Media, Thought Leadership
• Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)by Christine R. Valeriann
  Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this checklist to ensure uniform, integrated distribution of your new brand/name.
  More articles on Branding, Collaboration, Email Marketing, Logos, Management, Marketing Tips, Websites
• Killing Giants: Three Rules for Toppling the Goliath in Your Industry by Stephen Denny
  We all face giants, those competitors who have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only compete but also win. It's possible. Here are three ways ...
  More articles on Advertising, Branding, Market Research, Marketing Tips
• How to Rebrand a 10-Year-Old Company in Six Weeksby Kathy Saenz
  After laying out an 18-month plan for rebranding our 10-year-old company, we learned we had only six weeks to do it. Here is how we shifted from "OMG, they're crazy" mode into high gear, accomplishing the unthinkable in 42 days.
  More articles on Branding, Collaboration, Management, Marketing Smarter, Social Media, Videos
• Brand Beckham: Five Lessons on International Marketing From David and Victoria Beckhamby Gary Muddyman
  Brand Beckham —the husband-and-wife team of soccer star David Beckham and former Spice Girl Victoria—is worth an estimated £145 million ($226 million). How are they worth so much years after their prime? Here's how.
  More articles on Branding, International Marketing, Marketing Strategy, Marketing Tips

See all 363 marketing articles related to Branding

• Social Graph Drives Brand Lift, Direct Response Ad Metrics
  Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains ...
  More articles on Branding, Direct Marketing, Research Summaries, Social Media
• Blogs Top List of Social Media Investments for 2012
  Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, ...
  More articles on Branding, Forecasts, Social Media
• Four Reasons Haters Are Good for Your Company
  Your company will always have haters—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. "They often find their way onto ...
  More articles on Branding, Customer Behavior, Customer Relationships, Social Media
• Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]by David Oates
  Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
  More articles on Brand Equity, Branding, Collaboration, Community, Marketing Smarter, Promotions, Search Engine Marketing
• 'Tis the Season for Holiday Branding
  Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts ...
  More articles on Branding, Personal Branding, Social Media
• Do Social Media Spaces Belong to the Consumer?
  Businesses may be wasting time and money trying to reach consumers who resent brands intruding on their social networking spaces: Fully 60% of socially networked Americans say they don't want ...
  More articles on Branding, Demographics, Research Summaries, Social Media
• Challenge the Status Quo! Take on a Dominant Market Player [Slide Show]by Louis Rix
  We all learned on the playground in elementary school that it's never a good idea to take on the big kid. But maybe you should! Learn five ways to effectively ...
  More articles on Branding, Customer Loyalty, Marketing Smarter, Marketing Strategy, PPC Campaigns, Small Business
• Customers Demanding Corporate Responsibility
  Consumers worldwide are demanding a higher level of social responsibility from the companies they engage with, and most are using the power of the purse to press those demands, according ...
  More articles on Branding, Customer Behavior, Research Summaries
• Four Tips for Promoting Content Marketing to the C-Suite
  "You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know ...
  More articles on Branding, Content Marketing, Market Research, SEO
• Is Brand Marketing in a Revolution or Evolution?
  Marketing professionals have mixed opinions on the state of branding today: 58% of those surveyed say "we're in a time of revolutionary change when it comes to how powerful brands ...
  More articles on Branding, Research Summaries, User-Generated Content
• Your 12-Step Social Action Plan
  Twelve-step plans aren't just for kicking bad habits; they're also handy for cultivating powerful new skills. Which is why we're breaking down a few of the 12 steps from Channel ...
  More articles on Branding, Content, Marketing Tips, Social Media
• The Five Rules of Great Radio: Rule 4 (b) [Video]by Brent Walker
  If the only thing consistent about your radio spots is that they always sound different, you may have a problem. If you're aiming for a brand sound, you'll never hit ...
  More articles on Advertising, Brand Management, Branding, Marketing Tips
• Digital Loyalty: You Built It. What's Next? Part 5 [Video]
  In the final installment of this five-part video series on Digital Loyalty, experts from The Buddy Group and Badgeville explore key considerations of a consumer loyalty, incentive, or rewards program, ...
  More articles on Branding, Customer Loyalty, Digital Marketing, Marketing Tips
• Brands' Facebook Pages Strengthen Customer Perception
  One-quarter (25%) of online Americans strongly agree that a brand's presence on Facebook signals that it's interested in hearing what customers have to say, and another 51% somewhat agree with ...
  More articles on Branding, Customer Satisfaction, Facebook, Research Summaries
• Most Marketers Monitor Social Media, Few Fully Satisfied
  Nearly three-quarters (74%) of surveyed marketers say they are actively monitoring social media via paid or free tools, but less than one-quarter (24%) among them say they are extremely satisfied ...
  More articles on Branding, Research Summaries, Social Media
• Digitally Savviest Magazine Brands: Time, People, Self
  Time Magazine, People, and Self earned the top three spots among a list of 87 prominent magazine brands for exceptional marketing performance across digital, social, and mobile channels, according to ...
  More articles on Branding, Channel Marketing, Digital Marketing, Research Summaries
• Digital Loyalty Strategy in a New Landscape, Part 2 [Video]
  In part two of this five-part video series on digital loyalty, experts from The Buddy Group and Badgeville explore users' needs, reaching the right audience with the right messages, and ...
  More articles on Branding, Customer Loyalty, Digital Marketing, Marketing Smarter
• Facebook: Brands Should Target Friends of Fans
  Brands that conduct Facebook marketing can gain huge benefits by targeting the friends of their Facebook fans, according to a new report by comScore and Facebook, which also found that ...
  More articles on Branding, Facebook, Research Summaries, Targeting
• Brands and Social Media: The Rise of Social Advertising
  Brands are using a new and expanding set of advertising tools to reach social consumers: 67% of surveyed brand managers say they conduct some type of social media advertising and ...
  More articles on Advertising, Branding, Research Summaries, Social Media
• Top 50 Social Brands: eBay Beats Apple, Google
  eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social ...
  More articles on Branding, Customer Engagement, Research Summaries, Social Media

See all 97 marketing Daily Posts related to Branding

Branding case studies, deconstructing real life examples and illustrating lessons learned

• Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.
  More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
• How a Franchiser Automated Its Marketing Support to Improve Efficiency, Profitabilityby Cartridge World
  CASE STUDY: Global ink and toner supplier Cartridge World expanded its US presence to 650 franchisee-owned stores. But its marketing support lagged behind. Here's how the company turned things around: creating a centralized marketing resource center, upping efficiency and increasing profitability.
  More case studies on Branding, Case Studies, Marketing Budgets, Marketing Smarter
• How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!by Sony Electronics
  CASE STUDY: Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth.
  More case studies on Branding, Case Studies, Community, Customer Engagement, Sales, Social Networking
• How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales Forecastsby NHL.com
  CASE STUDY: Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut through the clutter and delivered the brand message. Here's how.
  More case studies on Branding, Case Studies, Collaboration, Online Marketing, Sales, Sponsorship, Websites

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Branding online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Presentations that Resonate With Me! How to Persuade Any AudienceBroadcast on 11/18/2011 11:00:00 AM
  More seminars on Branding, Content Marketing, Customer Experience, Public Speaking, Thought Leadership
• Seven Keys to a Successful BlogBroadcast on 4/28/2011 11:00:00 AM
  More seminars on Branding, Content, Content Marketing, Corporate Blogging, Marketing Strategy, Marketing Tips, Social Media, Writing
• microMARKETING: Get Big Results by Thinking and Acting SmallBroadcast on 8/12/2010 11:00:00 AM
  More seminars on Branding, Community, Customer Engagement, Marketing Strategy, Social Media, Social Networking
• 7 Steps to Take Your Brand Social ... and Still Be in ControlBroadcast on 4/22/2010 11:00:00 AM
  More seminars on Branding, Collaboration, Community, Customer Engagement, Marketing Smarter, Measurement, Social Media
• Brand Detractors and Brand Evangelists: How to Connect with Influential Citizen MarketersBroadcast on 1/28/2010 11:00:00 AM
  More seminars on Brand Ambassadors, Branding, Customer Service, Public Relations, Social Media, Word of Mouth
• A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your MarketingBroadcast on 12/17/2009 11:00:00 AM
  More seminars on Branding, Customer Evangelists, Facebook, Interactive Marketing, Naming, Social Media, Social Networking
• Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads ... or All of the Above?Broadcast on 12/16/2009 11:00:00 AM
  More seminars on Brand Awareness, Branding, Collaboration, Customer Evangelists, Facebook, Marketing Strategy, Social Media, Social Networking
• Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You ThinkBroadcast on 12/10/2009
  More seminars on Branding, High-Tech Marketing, Hiring Outside Resources, Marketing Smarter, Mobile Marketing, Smart Phones
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 11:00:00 AM
  More seminars on Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites
• Love or Marketing? How Word-of-Mouth Will Save Your BrandBroadcast on 11/6/2009 11:00:00 AM
  More seminars on Branding, Community, Creativity, Customer Engagement, Word of Mouth
• The New Consumer and Social Media: Energizing Your BrandBroadcast on 9/10/2009
  More seminars on Branding, Customer Behavior, Customer Relationships, Marketing Smarter, Metrics, Social Media
• Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion ForumBroadcast on 8/13/2009 11:00:00 AM
  More seminars on Branding, Community, Customer Engagement, Management, Measurement
• Twitter Power: How to Dominate Your Market One Tweet at a TimeBroadcast on 7/2/2009 11:00:00 AM
  More seminars on Brand Equity, Branding, Customer Relationships, Marketing Strategy, Marketing Tips, Social Media, Twitter
• How to Create Advertising Campaigns that Make Men Do What You WantBroadcast on 5/28/2009 11:00:00 AM
  More seminars on Ad Copy, Advertising, Branding, Copywriting, Direct Marketing, Positioning, Print Collateral, Social Media
• What Matters Now in Branding: Ten Ideas to Get RefocusedBroadcast on 5/21/2009
  More seminars on Brand Loyalty, Branding, Digital Marketing, Public Relations, Social Media
• Sneak Peek: B2B Forum 2009 in BostonBroadcast on 5/7/2009 11:00:00 AM
  More seminars on B2B Marketing, Branding, Customer Retention, Email Marketing, Lead Generation, Metrics, Social Media, Trade Shows/Events
• Customer Experience Intensive: What CEM Means for Your Brand and Your MarketingBroadcast on 4/30/2009 11:00:00 AM
  More seminars on Branding, CRM, Customer-Centric, Customer Experience, Marketing Strategy, Marketing Tips
• Green to Gold: Why Smart Companies Are Going Green (Even in a Recession)Broadcast on 2/12/2009 11:00:00 AM
  More seminars on Benchmarking, Branding, Green Marketing, Marketing Strategy, Metrics, Recession
• Mobile Marketing: How to Harness the Power of the Small ScreenBroadcast on 11/20/2008 11:00:00 AM
  More seminars on Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth
• How to Market Consulting and Professional ServicesBroadcast on 5/1/2008
  More seminars on Branding, Customer Acquisition, Customer Retention, Lead Generation, Marketing Strategy, Services Marketing

See all 30 marketing On Demand Seminars related to Branding

Branding Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Crank Up Conversions With Your Facebook Welcome TabReleased on 11/12/2010 10:00:00 AM
  More Take 10 on Branding, Customer Engagement, Facebook, Marketing Tips
• Take 10: Everything You Need to Know About LinkedIn AnswersReleased on 7/16/2010 10:00:00 AM
  More Take 10 on Branding, Community, LinkedIn, Marketing Tips, Thought Leadership

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Branding marketing downloads for the busy professional

• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  More tools on Branding, Case Studies, Customer Relationships, Lead Generation, Mobile Marketing, Sales, Smart Phones, SMS
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  More tools on Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  More tools on Blogging, Branding, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  More tools on Branding, Case Studies, Customer Relationships, Email, Email Deliverability, Email Marketing, Lead Generation
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  More tools on Branding, Case Studies, Customer Engagement, Social Media, Social Networking, Twitter
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  More tools on Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing
• Branding and Brand Equity
  There isn't a single marketing topic that has dominated the last decade of the field of marketing than Branding. And, although it's certain you have at the very least put your toe in the water of the great Branding Lake, you will get nothing but good advice, confirmation of your strategies and tactics, and probably even some new ideas from this Marketing Guide.
  More tools on Brand Awareness, Brand Loyalty, Branding, Measurement

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