• Advertising Is the Price You Pay for Not Being Creative by John Rooks
  We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in ...
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• Social Media Reality-Check by Brandon Walsh
  Is the social-media explosion a "big bang" that's creating a whole new brand-communications paradigm, or is it part of an ongoing evolution whereby focused brand-building principles are not only still relevant but more important than ever?
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• Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytes by William Arruda
  The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering lively discussion—such as LinkedIn, blogs, Facebook, and Twitter—are ideal for ...
  More articles on Blogging, Branding, Google, LinkedIn, Measurement, Personal Branding, Social Media, Social Networking, Twitter
• Emerging Consumer Values: Why Brands Must Adjust by Claire Ratushny
  Consumer trends come and go. What else is new? Plenty. We're living in an unprecedented era when several critical elements—consumers' rising debt, higher costs for basic necessities, low savings rates, shrinking assets, and a growing awareness of environmental issues—have gradually come ...
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• The Parasite Economy: Why Leaders Must Reinvest in Their Brands (Not Just Drain Off Profits) by Eric Garland
  It's time to start investing in the future, for real. Brand equity from the old economy is about dead. The financial collapse is a sign of a larger movement that would have us stop draining off reserves, and get us ...
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• Put Your Site Search to Work and Improve Your Targeted Marketing, Part 1 by Shaun Ryan
  If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing efforts. For example, did you know that you can use data ...
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• My So-Called Marketing Life: How Do I Extend the Reach of My Brand? by Sue Duris
  Although she has been successful in promoting and extending corporate brands, the author entered into another chapter of her life a few years ago: re-energizing an acting career. Eventually, she came to see marketing herself as an actor as the ...
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• How to Become 'Their Brand': Engaging Today's Fickle Customers by Manila Austin
  Marketers today understand that consumers think, feel, and react in ways different from June Cleaver some 50 years ago. We use descriptors like fickle, indecisive, and disloyal to describe the modern consumer. Just what do these terms mean? Mainly, they mean ...
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• Endurance Training: Five Brand-Building Exercises by Kimberly Smith
  When the slow season strikes, devote some energy to pumping up your brand. These five exercises will show you where to start to best position yourself for the inevitable upturn.
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• Four Best-Practices for Renovating Your Brand—Before It's Too Late by Fred Geyer
  Why do brand leaders wait until their brands are at the breaking point, at risk of joining the likes of Radio Shack and 7Up? Instead, renovate your brands while it is strong and growing. Spot changing market dynamics and address ...
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• How to Measure Engagement on Twitter—and Savor the Tweet Smell of Success by Jim Sterne
  If you are on Twitter to represent your company, your boss will probably soon ask you to prove the value that your tweets have to your business, if he or she hasn't already asked. So how do you know whether your ...
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• Your Marketing Stimulus Package: Invest Now in Building Brand by Kevin Randall
  Every day we are bombarded with bad news about the economy: dismal corporate earnings, budget cuts, advertising gone dark, clients and agencies and people coming and going, and a sense of turbulence, malaise, and timidity. What can marketing do? Today's ...
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• Leverage the Voice of the Consumer by Evan Gerber
  There are a number of ways to measure the success of a Word-of-Mouth marketing campaign on the Web. Start by looking in the right place: where the target audience congregates online.
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• Four Reasons Why Your Brand Needs a Visual System by Gwyneth Dwyer
  What does your brand look like? Is it recognizable—in any medium? Or does it change its appearance and present a confusing array of visual styles? Most organizations understand the strategic importance of a consistent visual style... but fall short on implementation, ...
  More articles on Branding, Logos
• Five Ways to Fail at Attracting and Retaining Customers in 2009 by Michael DiFrisco
  Want to really impress your boss, your board, your employees, or your mom? Want to drive your customers to the competition? Then simply fall flat on your face in your attempt to get your business to stand for something in ...
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• Six Free Tools for Online Reputation Management by Daniel Schawbel
  Gems of 2008: Online reputation management means tracking your brand and reacting when necessary. Brand monitoring can save you from a potential disaster when someone cites your name in an article that misrepresents you. What's more, it can help you ...
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• How Packaging Your Offering Enhances Your Brand by Anthony Cirillo
  Is your company packaging experiences? Are they sought—or are they sold? And, drilling the concept down one more level: have you ever looked at yourself and considered the package that you offer and the experience you provide? In the current downturn, ...
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• A Toolbox for Brand Assessment and Repositioning by Bill Nissim
  To weather the current economic storm, companies must take a step back and assess their core business and brand for continued relevance. Dramatic changes in behavior by cash-strapped consumers have had an impact on respected brands ranging from Starbucks (closing 600 ...
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• Big Impact from Seemingly Small Changes: How Multinationals Are Starting the Sustainability Journey by Rachel Botsman
  We are awash in "green" articles that highlight examples and best-practices of companies such as Patagonia, Stonyfield Farm, and Timberland—businesses that have had sustainability as part of their DNA from the outset. But what is the right approach for large, ...
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• Marketing Champion Q&A: Xerox VP Christa Carone Builds the Brand and Reputation by Roy Young
  During the 12 years that Christa Carone has been with Xerox, the company has been on quite a roller-coaster ride, having gone through significant challenges back in 1999 through 2001/2002, when the company's brand and reputation really took a hit. Recently ...
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• VARs: Be Yourselves
  A value-added reseller's identity is not just about the vendors it keeps. In a tough economy and an ever-changing business environment, smart solution providers are working hard to promote their ...
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• So Hot You're Cool, So Cool You're Hot
  "A hot brand ends up in one of two different ways," writes Laura Ries at the Ries' Pieces blog. "It burns bright too fast and fizzles. Brands like this are ...
  More articles on Branding, Marketing Smarter, Small Business
• Social Media Users Open to Branding, Marketing
  Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these ...
  More articles on Branding, Facebook, Market Research, Social Media, Twitter, YouTube
• Who Invited You?
  Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month ...
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• Polish Your Brand With Co-Creation
  "A revolution in both marketing thought and practice is at hand," say three researchers in an interesting new report on brand marketing. In their research, these authors examined "consumer co-creation in ...
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• Prepare to Face a Brave New World
  When dealing with the fallout from an economic downturn, we may try to find comfort in the idea that everything will go back to normal come the upturn. But what ...
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• No Excuses
  "One of the ultimate excuses for not measuring [the impact of marketing efforts] is: 'Oh, that's just a branding campaign,'" says Avinash Kaushik in a post at the Occam's Razor ...
  More articles on Branding, Customer Acquisition, Marketing Analytics, Measurement
• They Like Us! They Really Like Us!
  Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
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• Color Me Beautiful
  If we asked you to name the company associated with the term "Big Blue" you'd probably reply "IBM" without a moment's hesitation. And in an article at MarketingProfs, William Arruda ...
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• Problem Solved: You've Built a Social Media Fan Base, Now What Do You Do to Keep Them Engaged?
  There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Once a week, this column will pose a problem, and invite a MarketingProfs ...
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• Top 100 Brands Worldwide
  Coca-Cola is the most valuable brand in the world for the ninth consecutive year, according to the latest Interbrand/BusinessWeek brand-value ranking. Rounding out the Top 5 list are IBM, Microsoft, ...
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• Fist-Bump Your Card-Stack Into Oblivion
  The sun is setting on the tyranny of business cards—that stack of stiffs that seems important as you add to it again and again, but which you never really get the ...
  More articles on Branding, Customer Experience, Interactive Marketing, Social Media, Twitter
• Kids Influence Back-to-School Buys
  A recent study identifies the back-to-school items parents are most likely to buy and the best channels to use to reach kids.
  More articles on Branding, Channel Marketing, Segmentation, Surveys
• Yum! That Smells Good!
  Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
  More articles on Branding, Community, Customer Engagement, Facebook, Interactive Marketing, Social Media, YouTube
• Ad Position, Shape More Important Than Size, Maybe: Study
  Online ads that are integrated into the content of a page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according ...
  More articles on Advertising, Brand Awareness, Branding, Copywriting, Creativity, PPC Campaigns, Videos
• Namaste, Coach!
  In a post at the AdHole blog, Jason Fox tells about a terrific series of ads. Produced for Dunkin' Donuts, they feature former football coach Barry Switzer as he attempts ...
  More articles on Advertising, Branding, Creativity, Humor, Marketing Inspiration
• Quiet on the (Twitter) Set!
  Recently, TubeMogul reported that Twitter refers some of the least-fickle viewers to video sites, with tweeties watching videos 36.91 percent longer than those referred by Facebook, and 49.98 percent longer than ...
  More articles on Branding, Interactive Marketing, Social Media, Twitter, Videos
• Warts and All
  In a move you wouldn't expect from a restaurant chain, Chipotle recently announced it would sponsor free screenings of the documentary Food Inc., an exposé of the American food industry. ...
  More articles on Advertising, Branding, Creativity, Small Business
• Turn That Downturn Upside-Down
  "Downturns provide significant opportunities for calculated growth by smart and aggressive firms," notes a post at the Gerson Lehrman Group (GLG) blog. But it also offers this caveat: "Global expansion, ...
  More articles on Branding, E-Commerce, International Marketing, Recession
• McCafé? McProfits!
  Looks like the recent $100 million ad blitz for the McCafé seems to be working. The McDonald's experiment in the specialty coffee arena may now have bumped Dunkin' Donuts from ...
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Branding case studies, deconstructing real life examples and illustrating lessons learned

• Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.
  More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
• How a Franchiser Automated Its Marketing Support to Improve Efficiency, Profitabilityby Cartridge World
  CASE STUDY: Global ink and toner supplier Cartridge World expanded its US presence to 650 franchisee-owned stores. But its marketing support lagged behind. Here's how the company turned things around: creating a centralized marketing resource center, upping efficiency and increasing profitability.
  More case studies on Branding, Case Studies, Marketing Budgets, Marketing Smarter
• How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!by Sony Electronics
  CASE STUDY: Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth.
  More case studies on Branding, Case Studies, Community, Customer Engagement, Sales, Social Networking
• How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales Forecastsby NHL.com
  CASE STUDY: Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut through the clutter and delivered the brand message. Here's how.
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Branding online seminar broadcasts from the best minds in marketing

• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Attendee rating:  - 11/19/2009
  More seminars on Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Websites
• Love or Marketing? How Word-of-Mouth Will Save Your BrandAttendee rating:  - 11/6/2009
  More seminars on Branding, Community, Creativity, Customer Engagement, Word of Mouth
• The New Consumer and Social Media: Energizing Your BrandAttendee rating:  - 9/10/2009
  More seminars on Branding, Customer Behavior, Customer Relationships, Marketing Smarter, Metrics, Social Media
• Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion ForumAttendee rating:  - 8/13/2009
  More seminars on Branding, Community, Customer Engagement, Management, Measurement
• How to Create Advertising Campaigns that Make Men Do What You WantAttendee rating:  - 5/28/2009
  More seminars on Ad Copy, Advertising, Branding, Copywriting, Direct Marketing, Positioning, Print Collateral, Social Media
• What Matters Now in Branding: Ten Ideas to Get RefocusedAttendee rating:  - 5/21/2009
  More seminars on Brand Loyalty, Branding, Digital Marketing, Public Relations, Social Media
• Customer Experience Intensive: What CEM Means for Your Brand and Your MarketingAttendee rating:  - 4/30/2009
  More seminars on Branding, CRM, Customer-Centric, Customer Experience, Marketing Strategy, Marketing Tips
• Green to Gold: Why Smart Companies Are Going Green (Even in a Recession)Attendee rating:  - 2/12/2009
  More seminars on Benchmarking, Branding, Green Marketing, Marketing Strategy, Metrics, Recession
• Mobile Marketing: How to Harness the Power of the Small ScreenAttendee rating:  - 11/20/2008
  More seminars on Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth
• How to Market Consulting and Professional ServicesAttendee rating:  - 5/1/2008
  More seminars on Branding, Customer Acquisition, Customer Retention, Lead Generation, Marketing Strategy, Services Marketing
• Harnessing a Portfolio of Brands: The Harrah’s StoryAttendee rating:  - 2/21/2008
  More seminars on Brand Awareness, Brand Positioning, Branding, Collaboration, Customer Experience
• Strategy First on Facebook: Opportunities of a Ready-Made Marketing PlatformAttendee rating:  - 1/10/2008
  More seminars on Branding, Facebook, Interactive Marketing, Marketing Strategy, Social Networking
• Brand Metrics: Three Pathways to Measure ROIAttendee rating:  - 4/5/2007
  More seminars on Brand Equity, Branding, Collaboration, Metrics, ROI
• Marketing Through Stories: The Selling Power of NarrativeAttendee rating:  - 3/22/2007
  More seminars on Brand Awareness, Branding, Creativity, Customer Engagement, Customer Relationships, Writing
• Personas 2: Using Mental Images of Customers for Better Product Planning, Branding and MessagingAttendee rating:  - 3/8/2007
  More seminars on Branding, Creativity, Customer Engagement, Personas, Targeting
• Evaluating Marketing Mix TradeoffsAttendee rating:  - 10/5/2006
  More seminars on Branding, Marketing Analytics, Marketing Strategy, Measurement, Pricing
• Truths of Blog Marketing: Reaching Customers, Building Your BrandAttendee rating:  - 7/27/2006
  More seminars on Blogging, Blogging Strategy, Branding, Marketing Tips
• Partnership Brand Marketing: How to Connect Your Brand to Other Brands to Win CustomersAttendee rating:  - 1/12/2006
  More seminars on Brand Equity, Brand Positioning, Branding, Channel Marketing, Collaboration, Logos
• Branding On-line: What Works and Why?Attendee rating:  - 4/7/2005
  More seminars on Branding, Customer Experience, Email Marketing, Marketing Tips, Online Marketing
• Killer Web Content: Make the Sale and Build the Brand, with Gerry McGovernAttendee rating:  - 12/8/2004
  More seminars on Branding, Collaboration, Customer Behavior, Sales, Web Content, Websites

See all 21 marketing On Demand Seminars related to Branding

Branding marketing downloads for the busy professional

• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  More tools on Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing
• Branding and Brand Equity
  There isn't a single marketing topic that has dominated the last decade of the field of marketing than Branding. And, although it's certain you have at the very least put your toe in the water of the great Branding Lake, you will get nothing but good advice, confirmation of your strategies and tactics, and probably even some new ideas from this Marketing Guide.
  More tools on Brand Awareness, Brand Loyalty, Branding, Measurement

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