Branding: How-to articles covering the latest marketing tactics, tips, and strategies.

• Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Copywriting, Creativity, Customer Retention, Facebook
• Manage Your Marketing Career in 3DWilliam Arruda, Deb Dib
  Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot ...
  Brand Management, Brand Positioning, Branding, Career Management, Reputation Management
• B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets LongerVahe Habeshian
  US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, ...
  B2B Marketing, Brand Positioning, Branding, Channel Marketing, Lead Generation, Marketing Challenges, Marketing Strategy, Measurement, Positioning, Research Summaries
• The 7 Biggest Misconceptions of Successful B2B MarketingRussell Glass
  What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts ...
  Advertising, B2B Marketing, Branding, Customer Behavior, Marketing Strategy, Metrics, Personalization, ROI, Sales, Targeting
• 8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
  Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
  Brand Awareness, Branding, Content, Content Marketing, Creativity, Customer Relationships, Instagram, Local Marketing, Location-Based Marketing, Marketing Strategy
• Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkimAngela Natividad
  Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, ...
  Advertising, B2B Marketing, B2C, Branding, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, LinkedIn
• What Big Data and Your Kids Have in Common [Infographic]Verónica Maria Jarski
  If Big Data were personified, it'd be a kid. As anyone who has children or works with them knows, kids love to ask questions. Likewise, Big Data seems to be ...
  Branding, Data, Digital Marketing, Lead Generation, Links, Web Analytics
• How to Tell a Visual Story (Even You, B2B): A Marketer's GuideAnn Handley, Nick Westergaard
  As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
  B2B Marketing, Brand Positioning, Branding, Community, Content, Content Marketing, Digital Theory, Facebook, Google+, Inbound Marketing
• 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
  This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
  Ad Copy, Advertising, Brand Awareness, Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing
• Three Things You Need to Know When Building Your Brand in ChinaMark Tanner
  China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a strong brand is imperative if you are to be picked ...
  Advertising, Brand Awareness, Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Customer Relationships, International Marketing, Social Media

Branding: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]by Matthew Grant
  Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment.
  Advertising, Branding, Content Marketing, Marketing Smarts, Public Speaking, Sales, Social Media
• Reaching the Unreachable: Boston University's Dean Elmore on Marketing Smarts [Podcast]by Matthew Grant
  Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During our conversation, I asked him to explain what he meant by "the unreachable."
  Branding, Community, Marketing Smarts, Social Media
• Does Your Brand Have a Visual Hammer? Laura Ries on Marketing Smarts [Podcast]by Matthew Grant
  This week's guest , Laura Ries, believes in tying a brand's core message (the "verbal nail") to a striking visual image (the "visual hammer"). Her premise is straightforward: To leave a lasting impression on the mind of customers and potential ...
  Brand Positioning, Branding, Marketing Smarts, Positioning
• Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]by Matthew Grant
  Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. In this episode, Tom Fishburne, the Marketoonist, explains that he learned the power of editing while working ...
  Branding, Content, Content Marketing, Customer Evangelists, Marketing Smarts, Product Marketing
• The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast]by Matthew Grant
  In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers—women without children of their own, but with children in their lives.
  Branding, Community, Demographics, Marketing Smarts, Segmentation, Websites
• F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]by Matthew Grant
  In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a ...
  Branding, Community, Marketing Smarts, Social Media, Word of Mouth
• Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]by Matthew Grant
  Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution—and highlighting a critical weakness at the ...
  Advertising, Branding, Marketing Budgets, Marketing Smarts, Podcasting

Branding: Online seminar broadcasts from the best minds in marketing

• Brand Yourself: Busting the Nine-Second BarrierBroadcast on 3/14/2013 with KiKi L'Italien
  This PRO seminar will teach you how to establish a cohesive personal brand, have better personal relationships, and live the life you were meant to live.
  Brand Positioning, Branding, Personal Branding, Strategy
• How to Become a Trusted Brand and Industry LeaderBroadcast on 1/17/2013 with John Morgan
  In this PRO seminar, you'll learn how to position your brand as a go-to authority in your industry. We'll discuss how to increase your visibility and explore the critical difference between marketing and branding (and how an understanding of that difference can help you).
  Brand Awareness, Brand Positioning, Branding, Marketing Strategy, Strategy
• How to Hammer Your Brand Into the Minds of Your ConsumersBroadcast on 7/19/2012 with Laura Ries
  In this PRO seminar, you'll learn about the ten types of visual hammers, why you need one, and how to find the perfect one for your brand.
  Brand Awareness, Brand Positioning, Branding, Customer Behavior, Logos, Strategy
• MarketingProfs University: Presentations that Resonate With Me! How to Persuade Any AudienceBroadcast on 11/18/2011 with Nancy Duarte
  Join us for this special PRO seminar with Nancy Duarte and learn a new way of structuring a presentation and connecting with an audience.
  Branding, Content Marketing, Customer Experience, Public Speaking, Thought Leadership
• Seven Keys to a Successful BlogBroadcast on 4/28/2011 with Jennifer Cisney
  Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions.
  Branding, Content, Content Marketing, Corporate Blogging, Inbound Marketing, Marketing Strategy, Marketing Tips, Social Media, Writing
• microMARKETING: Get Big Results by Thinking and Acting SmallBroadcast on 8/12/2010 with Greg Verdino
  Greg Verdino will help you understand why the Web is getting "smaller" every day; what this means for your business; and how to create a plan that emphasizes relationships over reach, interaction over interruption, social networking over broadcast networks and the right small things over big-budget media buys.
  Branding, Community, Customer Engagement, Marketing Strategy, Social Media, Social Networking
• 7 Steps to Take Your Brand Social ... and Still Be in ControlBroadcast on 4/22/2010 with Tamsen McMahon
  Discover a seven-step process to help you build a solid, sustainable, and social brand by actively aligning your values and operations (not just your communications) with those of your customers.
  Branding, Collaboration, Community, Customer Engagement, Marketing Smarter, Measurement, Social Media
• Brand Detractors and Brand Evangelists: How to Connect with Influential Citizen MarketersBroadcast on 1/28/2010 with Jackie Huba
  Heard of sneezers? These are the folks talking about your brand that you want to reach. Here's how.
  Brand Ambassadors, Branding, Customer Service, Public Relations, Social Media, Word of Mouth
• A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your MarketingBroadcast on 12/17/2009 with Jeff Widman
  A well-built Fan Page should attract visitors, turn them into fans, turn fans into customers, and help make customers your evangelists.
  Branding, Customer Evangelists, Facebook, Interactive Marketing, Naming, Social Media, Social Networking
• Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads ... or All of the Above?Broadcast on 12/16/2009 with Jeff Widman
  Learn what other businesses are doing with Facebook, then decide what's most effective for your own business.
  Brand Awareness, Branding, Collaboration, Customer Evangelists, Facebook, Marketing Strategy, Social Media, Social Networking

Branding: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Build a Socially Savvy BrandReleased on 2/15/2013 with Heidi Cohen
  In just 10 minutes, you'll learn how to define all aspects of your brand, from colors to images, sound, video, the tangible and intangible elements, and more.
  Brand Management, Brand Positioning, Branding, Digital Marketing, Marketing Strategy, Social Media, Take 10
• Take 10: Is Your Company Ready for Social Business?Released on 1/18/2013 with Daria Steigman
  In just 10 minutes, you'll learn ten tips that will help you plan for your evolution into a social business by leveraging people, processes, and technology.
  Branding, Marketing Strategy, Social Business, Social Media, Take 10
• Take 10: Six Ways to Turn Your Brand Into Eye Candy for Your ConsumersReleased on 6/1/2012 with Nick Westergaard
  In just 10 minutes, you'll learn how to proactively prepare your brand for this social visual revolution and ensure that you have a sexy and cohesive brand image that's ready for consumption by your audience.
  Brand Management, Brand Positioning, Branding, Integrated Marketing, Interactive Marketing, Logos, Social Media, Take 10
• Take 10: Four Ways to Monetize Local Daily DealsReleased on 5/18/2012 with Amy Fowler
  Just like everything else, there's a right way and a wrong way to add daily deals into your marketing mix. In just 10 minutes, you'll learn the right way to make daily deals lucrative for your business.
  Advertising, Brand Positioning, Branding, Local Marketing, Location-Based Marketing, Marketing Strategy, Marketing Tips, Pricing, Promotions, Take 10
• Take 10: How to Effectively Use Traditional Marketing in the Digital AgeReleased on 4/6/2012 with Elaine Fogel
  In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy.
  Advertising, Brand Management, Branding, Digital Marketing, Direct Marketing, Integrated Marketing, Marketing Tips, Print Collateral, Take 10
• Take 10: Crank Up Conversions With Your Facebook Welcome TabReleased on 11/12/2010 with Zach Welch
  Did you know that for every 100 people who visit a branded Facebook page, only an average of 23% convert into fans? In just 10 minutes, Facebook whiz Zach Welch will show you what to change, and how to change it, so that your fan conversion rates rise and you can effectively continue reaching out to those users.
  Branding, Customer Engagement, Facebook, Marketing Tips, Take 10
• Take 10: Everything You Need to Know About LinkedIn AnswersReleased on 7/16/2010 with Jason Alba
  This webcast teaches you how to craft questions that put your brand in front of your prospects and clients as well as establish you as a thought leader in your space. Plus, LinkedIn expert Jason Alba shows you how to participate by answering questions from other LinkedIn members as well.
  Branding, Community, LinkedIn, Marketing Tips, Take 10, Thought Leadership

Branding: Marketing downloads for the busy professional

• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  Branding, Case Studies, Customer Relationships, Lead Generation, Mobile Marketing, Sales, Smart Phones, SMS
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  Blogging, Branding, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  Branding, Case Studies, Customer Relationships, Email, Email Deliverability, Email Marketing, Lead Generation
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  Branding, Case Studies, Customer Engagement, Social Media, Social Networking, Twitter
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing
• Branding and Brand Equity
  There isn't a single marketing topic that has dominated the last decade of the field of marketing than Branding. And, although it's certain you have at the very least put your toe in the water of the great Branding Lake, you will get nothing but good advice, confirmation of your strategies and tactics, and probably even some new ideas from this Marketing Guide.
  Brand Awareness, Brand Loyalty, Branding, Measurement