Green Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Responsible Consumption: The Next Frontier in Green MarketingJacquelyn Ottman
  It's one thing to design a product to be greener, but it's all for nothing if the consumer uses it (or disposes of it) irresponsibly. Here are four examples of ...
  Customer Behavior, Green Marketing, Marketing Tips
• Six Socially Responsible Tactics That Grow Your Small BusinessGeri Stengel
  It's a global trend: Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises. Small-business owners can use the corporate social ...
  Collaboration, Community, Green Marketing, Marketing Smarter, Marketing Tips, Small Business
• Profiling Green Moms: What Marketers Need to KnowAndrea Learned
  We are in a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power of social media. And whether for reasons of cost savings ...
  Green Marketing, Personas, Recession, Segmentation, Targeting, Women
• Mobile Coupons: Your Message on the MoveBob Bentz
  Ask most US consumers whether they want to receive mobile-marketing messages on their cell phones, and they will usually answer with a resounding "No." Consumers worry they'll start receiving unwanted ...
  Green Marketing, Marketing Tips, Mobile Marketing, Segmentation
• Emerging Consumer Values: Why Brands Must AdjustClaire Ratushny
  Consumer trends come and go. What else is new? Plenty. We're living in an unprecedented era when several critical elements—consumers' rising debt, higher costs for basic necessities, low savings rates, shrinking ...
  Branding, Green Marketing, Marketing Tips, Product Marketing
• The Color of Money
  As environmental awareness continues to rise, the average consumer has become more conscious of the need to make greener choices. A post at the Osocio blog highlights a satirical cartoon from ...
  Green Marketing, Marketing Inspiration, Surveys
• Green Marketing Claims: Whom Do You Trust?Jacquelyn A. Ottman
  Deservedly or not, industry these days is accused incessantly of greenwashing. It's not surprising, for several reasons, that industry isn't trusted to make truthful green marketing claims and provide information that ...
  Community, Customer Relationships, Green Marketing, Marketing Challenges, Word of Mouth
• The Tao of Green MarketingIrv Weinberg, Carolyn Parrs
  Consumers have begun to suffer from "green fatigue." It's not hard to understand why when you can buy organic gummy bears and free-range beef jerky nestled between the six-packs and ...
  Advertising, Brand Positioning, Community, Creativity, Customer Behavior, Green Marketing, Marketing Tips
• Green Facts for Greenbacks
  In the past, recessions have proven disastrous to the momentum of eco-conscious movements. But not this time. "There is a growing body of evidence that [green policies pay big] dividends," ...
  Collaboration, Email Marketing, Green Marketing, Recession
• E-Marketing: Greening the Digital ProcessChet Dalzell
  For those of us who were brought up e-marketing, e-shopping, e-dating, e-gossiping—and all things e—we may feel smug that we are truly paperless (are we really?), and thus we are ...
  Digital Marketing, Direct Marketing, E-Commerce, Green Marketing, Marketing Analytics, Targeting

Green Marketing: Online seminar broadcasts from the best minds in marketing

• Green to Gold: Why Smart Companies Are Going Green (Even in a Recession)Broadcast on 2/12/2009 with Andrew Winston
  Why are the world's biggest, toughest, most profit-seeking companies talking about the environment? Simply put, because they have to. You should, too.
  Benchmarking, Branding, Green Marketing, Marketing Strategy, Metrics, Recession