Marketing Resources: Benchmarking

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Results for Benchmarking

Strategy First When Integrating Social Media and Direct Marketingby Debra Ellis
The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed is the difference between profitable social-media engagement and being just ...
More articles on Benchmarking, Brand Loyalty, Customer Loyalty, Direct Marketing, Marketing Strategy, Metrics, Social Media, Testing
Three Key Investments for Improving Marketing Effectiveness and Accountabilityby Laura Patterson
Over half of the responding companies to a recent survey indicated that the biggest barrier to an effective measurement strategy is a lack of budget and other resources; fewer than one-third selected any other issue. How can we break out ...
More articles on Benchmarking, Marketing Budgets, Marketing Strategy, Marketing Tips
7 Key Steps to Turning Your Big Idea Into a Big Successby Mike Sprouse
If you're passionate about something and you have an idea that just won't go away, now is the time to explore it and to make something remarkable happen. Here are seven key steps you can take to ensure your great ...
More articles on Benchmarking, Creativity, Marketing Smarter, Marketing Tips
How to Be Successful With New Web Initiativesby Christian Shea
One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality. Instead, you need to start your project with the end result in ...
More articles on Benchmarking, Customer Engagement, Management, Targeting
The State of Social Media Marketing, by the Numbers: A Sneak Peekby Tim McAtee
Before writing The State of Social Media Marketing—an in-depth, thorough study of social media use among marketers—we looked around at the existing research to see what other organizations were asking in their surveys. Much of it seemed interesting, but lacking ...
More articles on Benchmarking, Blogging, Segmentation, Social Media, Thought Leadership
Benchmarking: A Best-Practice for Improving Marketing Performance (Part 2)by Laura Patterson
Knowing what to improve and by how much is vital to establishing realistic performance targets and metrics. This two-part article discusses how to use benchmarking to assess your organization's performance and to understand what changes to make. Part 1 defined benchmarking ...
More articles on Benchmarking, Marketing Strategy, Measurement
Benchmarking: A Best-Practice for Improving Marketing Performance (Part 1)by Laura Patterson
CEOs and CMOs are interested in seeing marketing organizations improve their performance in two key areas: effectiveness (the ability to produce the desired result) and efficiency (reducing waste). The economic environment makes these efforts even more top-of-mind. Often the question ...
More articles on Benchmarking, Economic Crisis, Marketing Strategy
How to Make Your Email Program More Productive in 2008by Reggie Brady
If you haven't done it yet, now is the perfect time to map out plans for your email program. Any changes you might make in the first few months of the year will stand you in good stead; any plans or ...
More articles on Benchmarking, Email Marketing, Segmentation, Targeting
How Marketing Can Lead the Charge for Business Innovationby Laura Patterson
Long-term corporate success is linked to the ability to innovate, and Marketing should play a more central role. Who is better positioned to give insight into who will buy, how many they will buy, why they buy, and when specific ...
More articles on Benchmarking, Customer Relationships, Customer Satisfaction, Marketing Strategy, Voice of the Customer
MP 'Classic Truths': If You Don't Measure, You Can't Manage: The Best Metrics for Managing Marketing Performanceby Laura Patterson
Without metrics to track performance, marketing and business plans are ineffective. For marketers, three primary metrics stand out as a starting point for tracking their performance. Once companies are aware of their competitive position, their desired outcomes, and what it will ...
More articles on Benchmarking, Customer Retention, Measurement, Metrics
Marketing-Led Organization—or Bustby Jeffrey Mucci
What does it mean to truly be marketing-led organization? And what does it take to understand the consequences in implementing this dramatic shift in strategy and culture?
More articles on Benchmarking, Branding, Customer Engagement, Customer Experience, Voice of the Customer
Book Summary: 'Marketing Metrics: 50+ Metrics Every Executive Should Master'by Michael Perla
More articles on Advertising, Benchmarking, Channel Marketing, Customer Acquisition, Customer Retention, Marketing Smarter, Metrics, Pricing, Promotions
Is There Value in Your Value Proposition?by Denise Shiffman
With all the emphasis these days on getting your message out using online media, we simply forget to focus on how to develop the right message. Many a company goes to market without having fully defined its customer value proposition. ...
More articles on Benchmarking, Management, Value Propositions
Don't Worry About Your Competition (Let Them Worry About You)by Mike Schultz
Here are four common mistakes that service firm leaders make, and five tips on how to save time, money, and heartache when thinking about the dreaded competition.
More articles on Benchmarking, Customer Satisfaction, Product Marketing
The Four Colors of Market Planningby Michael Fischler
To create a complete marketing plan, one that drives near- and longer-term marketing action, I need only four "colors." Here's how structuring the "color set" will help you focus your research, derive relevant conclusions, and then use all that information ...
More articles on Benchmarking, Market Research, Marketing Strategy, Product Management, SWOT
New Resolutions for Brand Managersby Mitch McCasland
Even with January behind us, a brand manager is still full of the promise of the New Year. Sure, things didn't go perfectly during 2005. But it's worth taking note of those things you'll solemnly swear you'll never do again.
More articles on Benchmarking, Brand Awareness, Branding, Measurement, Sponsorship
Adding SEO to the Marketing Mix: Bringing Your Boss to the Tableby Scott Buresh
Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers. They are the people on the front lines of the organization—the ones who deal with prospects and customers every day. But ...
More articles on Benchmarking, Management, Search Engines, SEO, Websites
Before You Write: Your 10-Point Checklistby Jonathan Kranz
The secret to successful copy is in all the thought, work and research you do before you write a single word. In the following 10 tips, Kranz lifts the curtain to reveal the backstage mechanics you can leverage for more ...
More articles on Benchmarking, Branding, Copywriting, Direct Marketing, Measurement, Targeting, Testimonials
How to Create Stronger Value Propositionsby Jill Konrath
To get customers to consider a change to the status quo, you have to give them a good reason. A really good reason. They need to know about the tangible business results they'll get from using your product or service. One of ...
More articles on Benchmarking, Customer Engagement, Market Research, Metrics, Value Propositions, Writing
Thought Leaders Commune on Email Marketing: Spam Is Not the Only Issueby Stephan Spencer
Email marketing has an innate and powerful ability to communicate one-to-one with your customers. But its cost-effectiveness has been its Achilles heel; so many marketers are now using email that consumers are overwhelmed. Is email marketing, as we know it, ...
More articles on Benchmarking, CAN-SPAM, Email Marketing, Measurement, Metrics, Permission Email Marketing, Preview Pane, RSS

See all 43 marketing articles related to Benchmarking

Four Lessons From the Co-Founder of OfficeMax [Slide Show]by Christian Gulliksen
As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building ...
More articles on Benchmarking, Customer Engagement, Management, Marketing Inspiration
Go Shopping: It's a Cool Way to Check Out the Competition
You spend a lot of time ensuring the best-possible experience for every customer purchasing your product or service. You've trained a friendly, knowledgeable staff, and you use customer feedback—both positive ...
More articles on Benchmarking, Customer Experience, Recession
Tips for Comparing Your Site to Competitors: Do You Stand Out?
In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?" Stumped? Well, one great way to determine how your site stacks up against the competition is ...
More articles on Benchmarking, Marketing Tips, Search Engine Marketing
Marketing-Performance Measurement Yields Competitive Advantage
Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG ...
More articles on Benchmarking, Collaboration, Marketing Smarter, Measurement, Research, Research Summaries
How Do You Measure Your Social Efforts?
How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts.
More articles on Benchmarking, Brand Loyalty, Customer Relationships, Measurement, Social Media, Testing, Web Analytics
Don't Compare Apples and Oranges
In a post at the Email Experience blog, Spencer Kollas argues that marketers shouldn't spend their time worrying about the rates other companies achieve with their email programs. The reason, ...
More articles on Benchmarking, Marketing Analytics, Marketing Tips, Measurement, Metrics, ROI
C'mon: If You Show Me Yours, I'll Totally Show You Mine
While you know you shouldn't measure the success of your email marketing programs against results achieved by other businesses, learning about average open, click-through and conversion rates can be a ...
More articles on Benchmarking, Email Marketing
Time to Audit Your Ambition
"During your annual planning ritual do you study and analyze the current situation in your market and then move on straight to setting your goals?" asks Dan Herman in an ...
More articles on Benchmarking, Small Business
Cool Open-Rate Stats
Even if your email campaigns meet goals and deliver great ROI, you probably wonder how you compare to industry standards. If so, you’re going to love the spreadsheet in a ...
More articles on Benchmarking, Email Marketing, Market Research
Average, Schmaverage
In a post at the Email Insider blog, Jordan Ayan writes that he inevitably receives a basic query when he speaks at conferences: "What is the average [fill in the ...
More articles on Benchmarking, Email Marketing

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Benchmarking marketing downloads for the busy professional

Benchmark Report: Marketing ROI (Year 3)
In this 2007 survey, the third annual on ROI, respondents who use ROI for their marketing efforts expect greater growth and enjoy greater confidence from their senior management than respondents who don't use ROI.
More tools on Benchmarking, ROI
Marketing Metrics How-To Guide
Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
More tools on Benchmarking, Marketing Dashboards, Measurement, Metrics
Competitive Analysis Template
A thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.
More tools on Benchmarking, Market Research, Measurement