Benchmarking: How-to articles covering the latest marketing tactics, tips, and strategies.
Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]Vahe HabeshianOnline nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US ...
Five Common Errors in Marketing-Performance Evaluation and MeasurementJonathan LewisAlthough the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. ...
Driving Direct Sales With Social MediaDavid KleinAlthough social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth. What few people realize, though, is that you can ...
Four Lessons From the Co-Founder of OfficeMax [Slide Show]Christian GulliksenAs co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building ...
Strategy First When Integrating Social Media and Direct MarketingDebra EllisThe path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed ...
Go Shopping: It's a Cool Way to Check Out the CompetitionYou spend a lot of time ensuring the best-possible experience for every customer purchasing your product or service. You've trained a friendly, knowledgeable staff, and you use customer feedback—both positive ...
Three Key Investments for Improving Marketing Effectiveness and AccountabilityLaura PattersonOver half of the responding companies to a recent survey indicated that the biggest barrier to an effective measurement strategy is a lack of budget and other resources; fewer than ...
Tips for Comparing Your Site to Competitors: Do You Stand Out?In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?" Stumped? Well, one great way to determine how your site stacks up against the competition is ...
7 Key Steps to Turning Your Big Idea Into a Big SuccessMike SprouseIf you're passionate about something and you have an idea that just won't go away, now is the time to explore it and to make something remarkable happen. Here are ...
How to Be Successful With New Web InitiativesChristian SheaOne of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality. Instead, you ...
Benchmarking: Podcasts containing in-depth interviews with smart marketers from all walks of life.
How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]by Matthew GrantTesting your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture ...
Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew GrantBefore we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
Benchmarking: Online seminar broadcasts from the best minds in marketing
- Using Market Frameworks to Analyze Your CompetitionBroadcast on 2/21/2013 with Sean CampbellIn this PRO seminar, you'll learn how to use market frameworks to understand your market and analyze your competition, understand your own strengths, and uncover weaknesses you may not even know you have.
- Ten Best Practices for Performing Competitive TeardownsBroadcast on 7/26/2012 with Sean CampbellYou'll learn the do's and don'ts of acquiring competitors' solutions, methods to perform the teardown effectively and fairly, and how you can use the results to improve your marketing and sales collateral.
- Go Beyond Google: How to Gather Free B2B Competitive IntelligenceBroadcast on 2/4/2010 with Sean Campbell, Scott SwigartDiscovering insights about your B2B competitors requires tools, tips and some of your time. But not necessarily your money.
- Demolish the Roadblocks on Your Website: Clearing a Path for Customer Action, Sales and LoyaltyBroadcast on 1/21/2010 with Gerry McGovernTraditional marketing is about getting attention. Web marketing is about giving attention. Thereís a world of difference between the two.
- The Naked Truth: Insights from Our Social Media Marketing ResearchBroadcast on 1/14/2010 with Tim McAtee, Roy YoungGet the Full Monty on what 5,140 marketers are doing with social media in this look at our newest research results.
- Seven Fast-Acting Methods to Drive B2B Revenue NowBroadcast on 5/14/2009 with John CoeIs your B2B sales force stalled right now? As a marketer, it's up to you to help them overcome economic obstacles in meeting today's revenue goals.
- How to Craft a Winning Business Case for Your Marketing InitiativeBroadcast on 4/16/2009 with Pat LaPointeWhat does it take to get a business case approved these days? A thoughtful, comprehensive approach and a more credible financial framework than youíve likely used before.
- Green to Gold: Why Smart Companies Are Going Green (Even in a Recession)Broadcast on 2/12/2009 with Andrew WinstonWhy are the world's biggest, toughest, most profit-seeking companies talking about the environment? Simply put, because they have to. You should, too.
- Mobile Marketing: How to Harness the Power of the Small ScreenBroadcast on 11/20/2008 with Michael FoschettiMobile is becoming a powerful and personal channel for direct response marketing.† Have you added it to your mix yet?† Learn how!
- Crash Course #8: Email - The Power Channel in Direct Marketing TodayBroadcast on 2/15/2007 with Regina BradyPermission-based email is not only here to stay, itís become a driving force behind the way companies communicate with prospects and customers. You'll get an insightful look at this thriving marketing communications channel.
Benchmarking: Marketing downloads for the busy professional
- Benchmark Report: Marketing ROI (Year 3)In this 2007 survey, the third annual on ROI, respondents who use ROI for their marketing efforts expect greater growth and enjoy greater confidence from their senior management than respondents who don't use ROI.
- Marketing Metrics How-To GuideMetrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
- Competitive Analysis TemplateA thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.