• Start Smart: A 10-Step Social Media Guide for B2B Marketers by Christina "CK" Kerley
  There's no escaping it, marketers: Amid a flurry of headlines, bestsellers, and reports documenting social media's meteoric rise... the future has arrived. But for a B2B executive tasked with making sense of it all, wouldn't it be nice if the ...
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• Proving ROI for Search-Engine Optimization by Dan Skeen
  Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all the potential, and the many SEO success stories, it can ...
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• Measuring What's Meaningful in Social Media by Mack Collier
  How do you measure the effectiveness of your social media efforts? Many companies are not properly tracking the right metrics. Or they are tracking the right metrics but aren't applying those metrics to their full effect. Here's a look at ...
  More articles on Blog Comments, Links, Measurement, Metrics, Social Media, Twitter
• Retail Price and the Impact of Commodity-Price Inflation by Joy Joseph
  In the past year, the most fundamental of the 4 Ps of marketing (price) has rapidly risen to prominence. In a way, that is an inevitable outcome of the recent media focus on macro factors that determine the economics of demand ...
  More articles on Measurement, Metrics, Pricing
• Measuring What Matters in Email Marketing, Part 2 by Karen Talavera
  There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five approaches, along with appropriate measures and usable insights for each.
  More articles on Customer Engagement, Email Marketing, Marketing Analytics, Measurement, Metrics
• Setting Performance Targets: The Ins and Outs in 10 Steps by Laura Patterson
  Despite the emphasis on and progress in marketing performance measurement and management over the past decade, research continues to show that the link between marketing and the business still needs to be stronger and clearer.
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• Measuring What Matters in Email Marketing, Part 1 by Karen Talavera
  It's high time for email marketers to assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter. So how do you figure out what matters? Hint: There is no one-size-fits-all answer.
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• Making Twitter Success Measurable by Evan Gerber
  For new-media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing. This article will explore different ways to measure success (and mistakes) on Twitter by examining several real-world campaigns and the tools marketers can ...
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• Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a Car by Scott Painter
  The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, and, by extension, giving dealers a more effective, targeted channel ...
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• Jump-Start Marketing Accountability: Three Ideas for Giving CFOs and CMOs Something Better in Common by Kevin Clancy, Peter Krieg
  We're five or so years into the "Era of Accountability," and what do we have to show for it? Is marketing any closer to demonstrating to CEOs and CFOs what they're getting for their money? Are we marketers more comfortable ...
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• Five Essential Strategies for Measuring Marketing Effectiveness by Ram Krishnamurthy, Brad Ewald
  To drive response and determine the appropriate marketing mix in this new digital paradigm, marketers must adopt a fresh approach to understand how to influence prospects and customers. By doing so, marketers can maximize marketing spend and generate stronger return ...
  More articles on Channel Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Testing
• Four Customer-Centricity Best-Practices and Three Customer-Value Metrics for Customer-Relationship Success by Laura Patterson
  Changes in the way customers receive and process information via social-networking sites, mobile phones, and the Internet, combined with shrinking margins, deteriorating customer loyalty, and increased demand for marketing accountability, suggest the need for a new approach to customer-centricity. A. G. ...
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• Real Marketing Analytics for B2B Lead Generation by Lisa Cramer
  Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads ...
  More articles on B2B Marketing, CRM, Landing Pages, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Smarter, Metrics, ROI
• Getting Buy-in for Social Media: Six Tips for Convincing a Skeptical Boss by Mack Collier
  Convinced that social media will further your marketing goals but having trouble getting the message across to your skeptical boss? Try speaking in terms that he or she will understand.
  More articles on Blogging, Customer Engagement, Landing Pages, Links, Measurement, Metrics, Social Media, Websites
• Talk to Me: 10 Tips for Translating PR Results Into the Language of Business by Diane Thieke
  As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations professionals struggle with expressing results in a way that allows senior executives to easily ...
  More articles on Collaboration, Market Research, Measurement, Metrics, Public Relations
• 'White Swan' Marketing, or How to Focus on What Works by Jonathan Salem Baskin
  When the latest marketing answers fail to produce the results you expect, maybe it's time to start asking different questions. You don't need me to tell you that we're in a crisis of confidence: Consumers don't believe or act on the ...
  More articles on Customer Behavior, Marketing Plans, Marketing Strategy, Measurement, Metrics
• The Pursuit of ROI: Will It Lead You to Rags or to Riches? by Sharan Jagpal
  It's no secret that the business world is slow to change. Sure, it has made the evolution from typewriters to computers for word processing, and from snail mail to email for written communication. But in regard to the core of ...
  More articles on Advertising, Brand Awareness, Customer Acquisition, Customer Retention, Marketing Strategy, Metrics, ROI
• Reading Your Buyers' Digital Body Language: A How-To Guide by Steve Woods
  Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing ...
  More articles on Channel Marketing, CRM, Customer Behavior, Digital Marketing, Marketing Analytics, Marketing Tips, Metrics, Sales
• The Art and Science of Web Analytics: Going Beyond the Status Quo by Chris Golec
  Companies are realizing that in today's competitive business environment, marketers must go beyond the status quo of a Web site that acts like a brochure if they are to induce user behavior and enter the world of opportunity outside of ...
  More articles on Marketing Analytics, Metrics, Online Marketing, ROI, Search Engine Marketing, Web Analytics
• Customer Feedback to Improve Email Performance: Ingredients for Success from Betty Crocker by Stephanie Miller
  Marketers talk about asking for feedback all the time. Yet, few marketers take the time to really engage with subscribers on any level. That's why BettyCrocker.com stands out.
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• So, the Recession Is a Good Thing?
  While acknowledging the damage this recession has done to the personal and professional lives of so many people, Freddie Laker also argues that our dark economic cloud has brought with ...
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• Consumer Confidence at 1-Yr. High
  US consumer sentiment reached a 12-month high in October, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
  More articles on Customer Behavior, Market Research, Metrics, Recession
• Open Rates Up 18.2%, Says Epsilon
  Open rates for marketing emails are up 18.2% over open rates for 2Q08, with 14 of 16 industries tracked experiencing a YOY increase in this metric.
  More articles on Email Marketing, Market Research, Metrics, Surveys
• Better Than a Magic 8 Ball
  "It can be difficult to measure success of efforts that rely on emerging media," says Evan Gerber in an article at MarketingProfs. "[D]espite the fact that they are online channels, ...
  More articles on Marketing Analytics, Measurement, Metrics, Social Media, Twitter
• Put Your Metrics to Work for You
  In a recent article for MarketingProfs, Karen Talavera discussed the importance of measuring metrics that matter, and outlined the difference between process metrics and contribution metrics. In a follow-up article ...
  More articles on Collaboration, Email Marketing, Metrics
• Show Me the Numbers That Count
  "It's high time email marketers assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter," says Karen Talavera in an article at MarketingProfs. ...
  More articles on Email Marketing, Marketing Analytics, Measurement, Metrics
• Gesundheit!
  In a premium article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also ...
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• Follow the Leader
  "Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails," says Lisa Cramer in an article at MarketingProfs. ...
  More articles on Email Campaigns, Lead Generation, Lead Nurturing, Marketing Analytics, Metrics
• Consumer Confidence Bounces Back in August
  The Conference Board Consumer Confidence Index, which had retreated in July, rebounded in August and now stands at 54.1 (1985=100), up from 47.4 in July, The Conference Board reported.
  More articles on Customer Experience, Metrics, Recession, Surveys
• Top 15 Community-Related Websites, July 2009
  CaringBridge—a nonprofit web service that connects people during a critical illness, treatment, or recovery—was by far the most-visited website in July in the "Community" category, followed by the Animal Rescue ...
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• Top 15 Automotive Websites, July 2009
  The eBay Motors site is far and away the most popular automotive-industry website, accounting for nearly 20% of all traffic to the category, according to Hitwise.
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• Recession Bottoming out: Conference Board
  The recession is bottoming out and economic activity will likely begin to recover soon, the Conference Board's composite economic indexes suggest, the Conference Board said.
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• Ad Spending Share by Medium, May 2009
  Television—Network, Cable, and Local—accounts for the vast majority of ad spending according to the latest adspend-share data from Nielsen.
  More articles on Advertising, Local Marketing, Metrics, Surveys, Television
• Running the Numbers on Twitter
  "The problem with most analysis on Twitter," says Rohit Bhargava in a post at the Influential Marketing Blog, "is that it is limited by the minimal amount of data that ...
  More articles on Marketing Analytics, Metrics, Social Networking, Twitter
• Slam Dunks and Rebounds
  "At his prime," says Jeff Sexton in an article at FutureNow, "Dennis [Rodman] was pulling down a truly astonishing 18.7 rebounds per game." Impressive indeed, but you'd probably form an ...
  More articles on Keywords, Marketing Analytics, Metrics, PPC Campaigns
• Name It and Claim It
  The data you gather on email marketing campaigns might not be as useful as you think. "Real danger lurks in not measuring the right factors or not measuring accurately," says ...
  More articles on Email Campaigns, Marketing Analytics, Measurement, Metrics
• Time After Time After Time
  "We fuss over subject lines, offers, calls-to-action, and targeting, but sometimes a lack of response is simply a matter of timing," says Mark Brownlow in a post at the Email ...
  More articles on Email Marketing, Metrics, Segmentation
• Get Them to Give a Hoot
  "Very few executives give a hoot about opens and clicks," says Stephanie Miller in a post at the Daily Fix blog. "In fact, very few marketers even look at their ...
  More articles on Email Marketing, Marketing Analytics, Metrics, ROI
• Wow! Look Who Just Stopped by!
  Careful: You just missed out on a great lead when you analyzed that B2B conversion rate. That's what Todd Michiels says, anyway, in a recent article at Miechiels.com. All too often, ...
  More articles on B2B Marketing, Marketing Analytics, Metrics, PPC Campaigns, Search Engine Marketing
• Let the Sun Shine In
  When hunkering down to face a challenging economic climate, you might become so focused on survival that you don't notice when the storm begins to weaken. In an article at ...
  More articles on Google, Keywords, Marketing Strategy, Metrics, Recession

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Metrics case studies, deconstructing real life examples and illustrating lessons learned

• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
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Metrics online seminar broadcasts from the best minds in marketing

• The New Consumer and Social Media: Energizing Your BrandAttendee rating:  - 9/10/2009
  More seminars on Branding, Customer Behavior, Customer Relationships, Marketing Smarter, Metrics, Social Media
• Engage or Die: The Insider’s Guide to Social Media for Marketing and PRAttendee rating:  - 8/27/2009
  More seminars on Customer Engagement, Marketing Tips, Metrics, Press Releases, Public Relations, Social Media
• Putting Why Before How: Seven Steps for Focusing Your Social Media StrategyAttendee rating:  - 7/30/2009
  More seminars on Collaboration, Marketing Strategy, Measurement, Metrics, Social Media
• How to Craft a Winning Business Case for Your Marketing InitiativeAttendee rating:  - 4/16/2009
  More seminars on Benchmarking, Collaboration, Management, Marketing Plans, Measurement, Metrics, Writing
• Green to Gold: Why Smart Companies Are Going Green (Even in a Recession)Attendee rating:  - 2/12/2009
  More seminars on Benchmarking, Branding, Green Marketing, Marketing Strategy, Metrics, Recession
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRAttendee rating:  - 1/7/2009
  More seminars on Lead Generation, Marketing Tips, Measurement, Metrics, Public Relations, Social Media, Websites, Word of Mouth
• Actionable Web Analytics: Unleash the Marketing Power of Your Web DataAttendee rating:  - 8/28/2008
  More seminars on Customer-Centric, Marketing Tips, Metrics, Segmentation, Testing, Web Analytics, Websites
• Getting Through and Staying Clean: Better Email DeliverabilityAttendee rating:  - 8/14/2008
  More seminars on CAN-SPAM, Email Deliverability, Email Marketing, Measurement, Metrics
• Beyond Trade Show Metrics: Improving Your Event Marketing ROIAttendee rating:  - 7/10/2008
  More seminars on Measurement, Metrics, ROI, Trade Shows/Events
• Brand Metrics: Three Pathways to Measure ROIAttendee rating:  - 4/5/2007
  More seminars on Brand Equity, Branding, Collaboration, Metrics, ROI
• Crash Course #8: Email - The Power Channel in Direct Marketing TodayAttendee rating:  - 2/15/2007
  More seminars on Benchmarking, Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Metrics, Sales
• No Cape Required: How to Become a Marketing Champion in Your OrganizationAttendee rating:  - 10/27/2006
  More seminars on Chief Marketing Officer, Collaboration, Management, Marketing Tips, Measurement, Metrics
• Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesAttendee rating:  - 10/19/2006
  More seminars on Advertising, Copywriting, Direct Marketing, E-Commerce, Lead Generation, Mail Order, Marketing Tips, Metrics
• How Marketers Win Friends and Keep Profitable Customers Through ROI AnalysisAttendee rating:  - 9/21/2006
  More seminars on Customer Acquisition, Customer-Centric, Customer Experience, Customer Retention, Marketing Analytics, Metrics, ROI, Targeting
• The 3 Big Secrets Behind Successful Marketing DashboardsAttendee rating:  - 9/7/2006
  More seminars on Collaboration, Marketing Dashboards, Marketing Tips, Metrics, ROI
• The Ultimate Question, with Fred ReichheldAttendee rating:  - 7/11/2006
  More seminars on Customer Experience, Customer Relationships, Customer Satisfaction, Metrics, Net Promoter, Referrals, Segmentation, Targeting
• Trade Show Strategies: Ways to Get Bigger Bang from Your Marketing BuckAttendee rating:  - 1/19/2006
  More seminars on Marketing Tips, Measurement, Metrics, Promotions, Trade Shows/Events
• Keys to Success as a Web Manager: People, Politics and Content, with Gerry McGovernAttendee rating:  - 12/8/2005
  More seminars on Career Management, Collaboration, Creativity, Management, Metrics
• Managing Customers As Long Term InvestmentsAttendee rating:  - 9/29/2005
  More seminars on Customer Acquisition, Customer-Centric, Customer Experience, Customer Retention, Customer Satisfaction, Metrics
• CFO vs. CMO Smackdown: How to Win the Budget BattlesAttendee rating:  - 8/4/2005
  More seminars on Collaboration, Management, Marketing Budgets, Marketing Smarter, Metrics, ROI

See all 22 marketing On Demand Seminars related to Metrics

Metrics marketing downloads for the busy professional

• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
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• Small Biz How-To Guide: Market Research
  Need to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
  More tools on Market Research, Measurement, Metrics, Small Business
• Marketing Metrics How-To Guide
  Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
  More tools on Benchmarking, Marketing Dashboards, Measurement, Metrics
• Market Forecasting Template
  This guide will give you a mini-seminar on the art and the science of forecasting. Learn the four different ways to create forecasting models and choose the ones that best suit your needs. Then follow these easy-to-follow steps to creating a model where you too can predict the future.
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• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  More tools on Lead Generation, Lead Scoring, Marketing Tips, Metrics, Sales, Trade Shows/Events
• Marketing ROI and the Sales Funnel
  In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.
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