Marketing Resources: Metrics

• Five Ways to Create a Data-Driven Marketing Culture by Jim Bergeson
  When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results.
  More articles on Management, Market Research, Marketing Analytics, Marketing Tips, Metrics
• Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete Gaioni
  It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts.
  More articles on Branding, Collaboration, Customer Behavior, Market Research, Marketing Analytics, Marketing Strategy, Metrics
• Keeping Score: Make Tracking Stats Fun With Gamificationby Andy Crestodina
  Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email marketing efforts.
  More articles on Customer Behavior, Email Marketing, Gamification, Marketing Analytics, Metrics, SEO, Social Media
• 25 Keys to Getting Waaaaay More Out of Your Social Media Marketingby Tom Shapiro
  Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so many businesses still treading water with social media marketing?
  More articles on Community, Customer Engagement, Marketing Strategy, Marketing Tips, Metrics, Social Media
• Small Movement Matters: Marketing Lessons From 'Moneyball' on How to Measure Digital Relationshipsby Jen Evans
  Marketing is like baseball. If you can measure data well, you can unlock new insights about how to win. Here are some ways to keep score of your digital relationships—and get results.
  More articles on Digital Marketing, Humor, Marketing Tips, Metrics, ROI
• Social Media: It's All About Results... and How to Measure Themby Wayne Morris
  Self-service business intelligence (BI) and social marketing are a match made in heaven. BI tools may be exactly what marketers need to demonstrate the value of social media. Consider these best-practices for gaining great insight.
  More articles on Customer Engagement, Marketing Tips, Measurement, Metrics, Social Media
• Analyze This: Marketers Must Focus on Analytics to Increase Their Valueby Adam Blitzer
  For years, a marketer's contribution to the bottom line was difficult to measure. But today's economic climate and competitive marketplace mandate that marketers quantify their value via campaign analysis.
  More articles on Collaboration, Lead Generation, Measurement, Metrics
• Is Social Media a Waste of Time and Money for B2B?by Glenn Gow
  Though no one can deny the explosive popularity of social media, some hard-core justifications for its B2B use have yet to be laid out. Consider these four points before leaving social media out of your B2B marketing strategy.
  More articles on B2B Marketing, Collaboration, Creativity, Metrics, Social Media
• Three Steps to Generating Higher ROI From Content Marketingby Jim Lenskold
  Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). Here are three ways to boost ROI with content marketing.
  More articles on Content, Content Marketing, Customer Behavior, Lead Generation, Metrics, Online Marketing, ROI
• KPIs Provide Insight to Influence Success and Strategyby Laura Patterson
  Effective marketing-measurement helps companies guide scenario modeling, planning, and investments. Establishing key performance indicators (KPIs) is an integral part of such an initiative. Find your KPIs with these four steps.
  More articles on Collaboration, Marketing Strategy, Marketing Tips, Measurement, Metrics
• Sales and Marketing Best-Practices: Seven Heavenly Virtuesby Dan McDade
  Sales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between Sales and Marketing and help increase sales.
  More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement, Metrics, Segmentation, Testing
• Why You Should Use Engagement Metrics to Guide Your Messagingby Jay Krall
  How many Facebook fans or Twitter followers you have isn't necessarily the best indicator of how many people are receiving your message. But a new breed of engagement metrics can give you those answers, and help mold your messaging to ...
  More articles on Case Studies, Customer Evangelists, Marketing Tips, Measurement, Metrics, Public Relations, Social Media
• Five Marketing-Accountability Resolutions for 2011by Laura Patterson
  Marketing accountability was a key topic of the last decade, and as 2011 kicks off—it looks like that's not going to change. Learn the five marketing-accountability resolutions that will improve marketing measurement and performance as you start your new year.
  More articles on Collaboration, Marketing Analytics, Marketing Dashboards, Marketing Strategy, Metrics, ROI, Web Analytics
• Strategy First When Integrating Social Media and Direct Marketingby Debra Ellis
  The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed is the difference between profitable social-media engagement and being just ...
  More articles on Benchmarking, Brand Loyalty, Customer Loyalty, Direct Marketing, Marketing Strategy, Metrics, Social Media, Testing
• How to Avoid Online Advertising's $1 Billion Mistakeby Russell Glass
  Although most online campaigns seek to drive conversion-based goals, many still use the click or CTR as the primary metric—mainly because it has been traditionally used to measure success and because it's easy to measure. But that's no excuse for ...
  More articles on Advertising, B2B Marketing, Marketing Tips, Measurement, Metrics, PPC Campaigns
• Three Critical Steps for Securing Your Marketing Budgetby Laura Patterson
  Now that fall is here, you are likely tackling your marketing plan and budget. The pressure for marketing organizations to justify their spending, prove their programs' contribution to the organization, and demonstrate value is only increasing. These three steps can ...
  More articles on Collaboration, Marketing Budgets, Measurement, Metrics, Recession
• Achieve Less Din, More Dialogue With Your Social-Media Presenceby Chiaki Nishino
  There's not merely buzz but outright din surrounding social media and how "everyone" is using it to win hearts and minds, and maybe even help grow business. But before you jump in, take pause to reframe your thinking about social ...
  More articles on Customer Acquisition, Customer Engagement, Marketing Strategy, Metrics, Social Media, Testing
• How to Demonstrate and Deliver Lead-Nurturing ROIby Jim Lenskold
  Lead nurturing has high potential value when your acquisition programs have generated responses from interested prospects, but those prospects are not yet ready to buy. The 2010 Lead Generation Marketing ROI Study found that six in 10 lead generation marketers ...
  More articles on Lead Nurturing, Marketing Tips, Measurement, Metrics, ROI
• How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 3by M. P. Friedman
  Part 1 and Part 2 of this article covered the first 10 of the 13 worst marketing mistakes. Here are the rest of the top 13 marketing mistakes you should avoid at all cost.
  More articles on Branding, Career Management, Marketing Tips, Metrics, Targeting
• Seven Key Metrics for Rebalancing Your Social Strategyby Liza Hausman
  The key questions businesses should ask are, What am I doing to optimize my own site to drive social participation and socially referred traffic? and, How do I measure success?
  More articles on Digital Marketing, Marketing Strategy, Marketing Tips, Metrics, Social Media

See all 164 marketing articles related to Metrics

• How to Influence the Influencers [Slide Show]by Christian Gulliksen
  Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively ...
  More articles on Customer Engagement, Keywords, Metrics, Social Media, Targeting, Websites
• Four Steps to Taming Wild B2B Data
  In this age of massive data collection, a new challenge has emerged for B2B marketing teams: figuring out what to do with all that information. "Organizations might have thousands, or ...
  More articles on B2B Marketing, Measurement, Metrics
• Sales Pipeline Metrics to Help Boost Forecast Accuracy
  Ah, the B2B sales pipeline. That mish-mash of possibilities that can surprise, delight, or infuriate at a moment's notice. Is there really any way to predict the true likelihood of ...
  More articles on B2B Marketing, Forecasts, Metrics, Sales
• Test Your Conversion Knowledge [Quiz]
  Conversion optimization has become a big deal in the analytics- and measurement-crazed world of online marketing. At its heart is the singular concept of conversion. Think you're a conversion buff? ...
  More articles on Marketing Analytics, Metrics, ROI
• Most Marketers Can't Measure ROI of SEO, Social Media
  More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), ...
  More articles on Metrics, Research Summaries, ROI, SEO
• Three Tips for Social Media ROI
  In the latest issue of Editorial Emergency's newsletter, Lisa Jenkins—vice president of client services at The Marketing Distillery—explains how her online agency implements business-savvy social media strategies. "[W]e do all ...
  More articles on Customer Engagement, Metrics, ROI, Social Media
• Radio Ads Boost Brand Affinity, Positive WOM
  People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity ...
  More articles on Advertising, Brand Awareness, Metrics, Research Summaries
• Four Steps to Building the B2B Website of Your Dreams
  What does it take to construct a B2B website that grabs users' attention and shows them—right from the start—that it's the right place to be? According to Kate Headon Waddell, ...
  More articles on B2B Marketing, Metrics, Search Engine Marketing, SEO, Website Design
• Top-Tier B2B Marketers More Likely to Track ROI, Report Growth
  B2B marketers who describe their organizations as "highly effective and efficient" are more likely than other marketers to measure the ROI of their marketing campaigns and report stronger growth than ...
  More articles on B2B Marketing, Measurement, Metrics, Research Summaries, ROI
• Track B2B Customer Lifetime Value to Boost Results
  In a post at the B2B Sales & Marketing Knowledge Sharing  blog, Scott Gillum cites stats from a recent benchmark report. The report, which was prepared by the IT Services Marketing ...
  More articles on B2B Marketing, Metrics, ROI
• How to Present Analytics to Your Leadership Team
  "Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs," writes Zack Pike in an article at MarketingProfs, "the list of metrics used to measure the ...
  More articles on Management, Metrics, Search Engine Marketing, Web Analytics
• Make the Case for Social Media Campaigns With Metrics the C-Suite Respects
  Earlier this year, McDonald's ran a Foursquare Day promotion that encouraged check-ins with the chance to win $5 and $10 gift cards. At first, the campaign's trivial outlay of $1,000 ...
  More articles on Marketing Analytics, Measurement, Metrics, Social Media
• When Do You Have Enough Data?
  Scott Anthony recently spent a week visiting four Fortune 100 companies with combined revenues of $300 billion. And in each of his discussions he noticed a common theme: how to ...
  More articles on Marketing Analytics, Marketing Smarter, Metrics
• A Four-Step Plan to Re-Engage Inactive Subscribers
  "Your email database might show big numbers," writes Loren McDonald at Silverpop, "but 25 percent to 40 percent of your subscribers, or more, could be inactive without showing any obvious ...
  More articles on Customer Engagement, Email Marketing, Metrics, Segmentation
• Senior Marketers Rethinking Customer Engagement
  As customers take a more active role in brand conversations, engagement is fast becoming a critical strategy and metric for marketers, but many CMOs and other senior marketing executives are ...
  More articles on Customer Engagement, Marketing Strategy, Metrics, Research Summaries
• Show 'em That SEO Sparkle!
  In an article at MarketingProfs, Dan Skeen writes that search-engine optimization provides several return-on-investment measures with a greater potential impact on a company's bottom line than many traditional tactics. However, ...
  More articles on Metrics, ROI, Search Engine Marketing, SEO
• Give 'Em the Third Degree
  "Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age," opines Avinash Kaushik at Occam's Razor, before quickly noting that it isn't ...
  More articles on Marketing Analytics, Marketing Smarter, Metrics
• B2B Marketers Struggle With Changing Roles
  Even while more and more consumers are using social media to help them make purchasing decisions, most B2B marketers are not using social networking and digital marketing tools to reach ...
  More articles on B2B Marketing, Metrics, Research Summaries, Social Media
• Marketing's Contribution to Bottom Line Improving
  Marketers are doing a better job contributing to an organization's bottom line, but they are still more focused on managing metrics than managing performance, and most have yet to leverage ...
  More articles on Marketing Dashboards, Metrics, Research Summaries
• Crossing the Channel
  Does your cross-channel marketing program give credit where credit is due? "According to Forrester Research," writes Anto Chittilappilly at MarketingProfs, "about 87% of marketers and 85% of agencies misattribute credit: ...
  More articles on Channel Marketing, Marketing Analytics, Metrics

See all 56 marketing Daily Posts related to Metrics

Metrics case studies, deconstructing real life examples and illustrating lessons learned

• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
  More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites

See all Case Studies in our library

Metrics online seminar broadcasts from the best minds in marketing

• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 11:00:00 AM
  More seminars on Advertising, B2B Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media, Testing, Web Analytics, Website Design
• Eight Critical SEO MetricsBroadcast on 7/21/2011 11:00:00 AM
  More seminars on Measurement, Metrics, Online Marketing, Search Engine Marketing, SEO, Websites
• A Seven Step Scientific Method for Selling Social Media to SkepticsBroadcast on 2/24/2011 11:00:00 AM
  More seminars on Customer Engagement, Marketing Strategy, Marketing Tips, Metrics, Social Media
• A No-Panic, 10 Step Self-Audit for Email Deliverability FailureBroadcast on 10/21/2010 11:00:00 AM
  More seminars on Email Deliverability, Email Service Providers, Marketing Tips, Metrics
• Don't Be a Report Monkey: Three Steps to Optimizing Online MarketingBroadcast on 9/16/2010 11:00:00 AM
  More seminars on Marketing Tips, Measurement, Metrics, Online Marketing, Web Analytics
• Social Media Slowpokes: It’s Not too Late to Connect with Your Customers OnlineBroadcast on 6/24/2010 11:00:00 AM
  More seminars on Customer Engagement, Customer Relationships, Facebook, Marketing Tips, Measurement, Metrics, Social Media, Twitter, Word of Mouth
• Social Metrics for Marketers: How to Measure What MattersBroadcast on 5/20/2010 11:00:00 AM
  More seminars on Collaboration, Metrics, ROI, Social Media
• Bing Isn't Google: The Differences That Matter for Search MarketingBroadcast on 2/18/2010 11:00:00 AM
  More seminars on Google, Measurement, Metrics, New Media, Search Engine Marketing, Search Engines, Website Design, Websites
• Summer Social Media Series: The Rewind (FREE)Broadcast on 12/3/2009 11:00:00 AM
  More seminars on B2B Marketing, Metrics, Social Media, Thought Leadership
• The New Consumer and Social Media: Energizing Your BrandBroadcast on 9/10/2009
  More seminars on Branding, Customer Behavior, Customer Relationships, Marketing Smarter, Metrics, Social Media
• Engage or Die: The Insider’s Guide to Social Media for Marketing and PRBroadcast on 8/27/2009
  More seminars on Customer Engagement, Marketing Tips, Metrics, Press Releases, Public Relations, Social Media
• Putting Why Before How: Seven Steps for Focusing Your Social Media StrategyBroadcast on 7/30/2009 11:00:00 AM
  More seminars on Collaboration, Marketing Strategy, Measurement, Metrics, Social Media
• Sneak Peek: B2B Forum 2009 in BostonBroadcast on 5/7/2009 11:00:00 AM
  More seminars on B2B Marketing, Branding, Customer Retention, Email Marketing, Lead Generation, Metrics, Social Media, Trade Shows/Events
• How to Craft a Winning Business Case for Your Marketing InitiativeBroadcast on 4/16/2009 11:00:00 AM
  More seminars on Benchmarking, Collaboration, Management, Marketing Plans, Measurement, Metrics, Writing
• Green to Gold: Why Smart Companies Are Going Green (Even in a Recession)Broadcast on 2/12/2009 11:00:00 AM
  More seminars on Benchmarking, Branding, Green Marketing, Marketing Strategy, Metrics, Recession
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRBroadcast on 1/7/2009 11:00:00 AM
  More seminars on Lead Generation, Marketing Tips, Measurement, Metrics, Public Relations, Social Media, Websites, Word of Mouth
• Actionable Web Analytics: Unleash the Marketing Power of Your Web DataBroadcast on 8/28/2008
  More seminars on Customer-Centric, Marketing Tips, Metrics, Segmentation, Testing, Web Analytics, Websites
• Getting Through and Staying Clean: Better Email DeliverabilityBroadcast on 8/14/2008 11:00:00 AM
  More seminars on CAN-SPAM, Email Deliverability, Email Marketing, Measurement, Metrics
• Beyond Trade Show Metrics: Improving Your Event Marketing ROIBroadcast on 7/10/2008 11:00:00 AM
  More seminars on Measurement, Metrics, ROI, Trade Shows/Events
• Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving SalesBroadcast on 5/15/2008 11:00:00 AM
  More seminars on B2B Marketing, Email Marketing, Marketing Challenges, Marketing Tips, Metrics, Sales, Social Media

See all 33 marketing On Demand Seminars related to Metrics

Metrics Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: 5 Rules for Creating Powerful Calls-to-ActionReleased on 8/26/2011 10:00:00 AM
  More Take 10 on Copywriting, Customer Behavior, Metrics, Web Copy, Writing
• Take 10: How to Develop a Lead Management Process that Drives SalesReleased on 7/29/2011 10:00:00 AM
  More Take 10 on Lead Generation, Marketing Strategy, Metrics, Sales
• Take 10: How to Create a Digital Marketing Plan with 8 Key ElementsReleased on 1/28/2011 10:00:00 AM
  More Take 10 on Digital Marketing, Marketing Plans, Marketing Tips, Measurement, Metrics, Writing
• Take 10: Google Tools the Pros Use for Advanced Competitive ResearchReleased on 12/10/2010 10:00:00 AM
  More Take 10 on Google, Keywords, Market Research, Measurement, Metrics, Web Analytics
• Take 10: Your Guide to Translating YouTube Metrics Into InsightsReleased on 11/5/2010 10:00:00 AM
  More Take 10 on Customer Engagement, Measurement, Metrics, Social Media, YouTube
• Take 10: How to Use Google Analytics Filters to Clean up Your DataReleased on 10/29/2010 10:00:00 AM
  More Take 10 on Google, Marketing Tips, Measurement, Metrics
• Take 10: Find Out Who Owns That Website and How Important It IsReleased on 9/3/2010 10:00:00 AM
  More Take 10 on Customer-Centric, Customer Engagement, Links, Metrics, Websites

See all Take 10 Webcasts in our library

Metrics marketing downloads for the busy professional

• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
• Small Biz How-To Guide: Market Research
  Need to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
  More tools on Market Research, Measurement, Metrics, Small Business
• Marketing Metrics How-To Guide
  Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
  More tools on Benchmarking, Marketing Dashboards, Measurement, Metrics
• Market Forecasting Template
  This guide will give you a mini-seminar on the art and the science of forecasting. Learn the four different ways to create forecasting models and choose the ones that best suit your needs. Then follow these easy-to-follow steps to creating a model where you too can predict the future.
  More tools on Market Research, Measurement, Metrics
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  More tools on Lead Generation, Lead Scoring, Marketing Tips, Metrics, Sales, Trade Shows/Events
• Marketing ROI and the Sales Funnel
  In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.
  More tools on Collaboration, Lead Generation, Measurement, Metrics, ROI, Sales

See all Tools and Downloads in our library