Marketing Resources: Recession

• How to Write Hot-Button Sales Copy in a Recessionby Barry Densa
  No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human desires to tap into—and when.
  More articles on Copywriting, Creativity, Customer Engagement, Marketing Tips, Recession
• Stop Selling and (Instead) Help Your Customers Buyby Steven Van Yoder
  The latest recession has profoundly altered consumer behavior. As home values plummet, stock portfolios shrink, and company profits erode, prospects are less likely to make purchases, and thrift is back in vogue. Time to stop selling; instead, become a trusted ...
  More articles on Brand Awareness, Customer Behavior, Recession, Sales, Thought Leadership, Value Propositions
• Three Critical Steps for Securing Your Marketing Budgetby Laura Patterson
  Now that fall is here, you are likely tackling your marketing plan and budget. The pressure for marketing organizations to justify their spending, prove their programs' contribution to the organization, and demonstrate value is only increasing. These three steps can ...
  More articles on Collaboration, Marketing Budgets, Measurement, Metrics, Recession
• Don't Let the Medium Supplant the Message: Two Paths to Optimal Messagingby Niren Sirohi
  The right message, even if delivered via a suboptimal media mix, can have significantly more impact on a campaign's returns than the most effective media mix delivering a suboptimal message.
  More articles on Advertising, Customer Behavior, Recession
• The Secret to Reaching the Latino Marketby Chanin Ballance
  To successfully reach the Hispanic audience, marketers should understand that what works with the general market can't simply be transferred to the Latino market. Instead, messages must be culturally adapted to capture the thought, meaning, and feeling, not just the ...
  More articles on Hispanic Marketing, Marketing Tips, Recession, Taglines
• Recession-Proof Marketing: From Cutting to Growing Your Budget in a Down Economyby Paul Stein
  Saving your budget (and keeping your team employed) in a down economy really boils down to one word: profit. If you're not making money, you're losing money—and that's never good for business. And when it comes to profit, ROI (return ...
  More articles on Collaboration, Marketing Budgets, Marketing Tips, Recession, ROI
• Increasing Sales Effectiveness: The Art and Science of Win/Loss Analysisby Rachel Corn, Robin Kahn
  Do you really know why you lost the recent deal or why some customers keep coming back? Customers have the answers, but they rarely provide them in an unfiltered manner to your sales and service teams.
  More articles on Customer Engagement, Recession, Sales
• Profiling Green Moms: What Marketers Need to Knowby Andrea Learned
  We are in a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power of social media. And whether for reasons of cost savings or family health, women who are moms, write blogs, and ...
  More articles on Green Marketing, Personas, Recession, Segmentation, Targeting, Women
• The Secret to Success in a Down Economy: Market Intelligenceby Barbara Bix
  Especially in a down economy, it's important to understand where the opportunities are—and how to capitalize on them. Luckily, today's companies have many avenues for gathering such information.
  More articles on Customer Engagement, Market Research, Marketing Tips, Product Marketing, Recession
• Innovation Matters: Balancing Sustained vs. Disruptive Innovationby Eric Zeitoun
  While we struggle to emerge from a full-blown recession, marketers know all too well that advertising and (unfortunately) innovation are the first budgets that are most likely to get cut. So how can marketers continue to innovate?
  More articles on Branding, Marketing Smarter, Product Management, Recession
• Five Ways to Create More Value in Your Presentationsby Joseph Sommerville, PhD
  During challenging economic times, buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to provide that value at different stages of the sales cycle. ...
  More articles on Customer Engagement, Print Collateral, Public Speaking, Recession
• Ten Steps to Clear a Passage Through Today's 'Frozen' Economyby Michael Dotson
  We are facing economic challenges the likes of which many of us have not experienced before. As professionals, how do we break away from this stagnation and take advantage of opportunities to grow your business?
  More articles on Direct Marketing, Marketing Tips, Public Relations, Recession
• The Top Five Ways to Attract and Keep Customers in Any Economyby Barry Densa
  The economy still stinks. But only if during the long-gone good times your business was on cruise control and you saw your customers as dollar signs and not people. Some marketers are suffering far less than others, because they cared ...
  More articles on Customer Acquisition, Customer Relationships, Customer Retention, Marketing Tips, Recession
• The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfsby Ann Handley
  You know that saying about how you can't understand where you're going unless you understand where you've been? That's the reason we've pulled together this list of the top stories of 2009.
  More articles on Digital Marketing, Marketing Budgets, Marketing Smarter, Recession, Social Media
• Three Strategies for Inspired Holiday Email in Tough Timesby Karen Talavera
  The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush. Already, it's holiday marketing time. Yet, in recessionary periods, what is normally ...
  More articles on Creativity, Customer Relationships, E-Commerce, Email Marketing, Marketing Tips, Recession
• Six Smart Tactics for Dealing With the Economic Downturnby Michael Barr
  This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their marginal purchasing dollars on your product instead ...
  More articles on Ad Copy, Advertising, Channel Marketing, Customer Engagement, Customer Retention, Marketing Tips, Recession, Targeting
• How to Address Marketing ROI and Measurement Pressures in a Tight Economyby Jim Lenskold
  With marketing teams being challenged to deliver results despite tighter budgets and smaller staffs, how is it possible to improve measurements and ROI analysis now, when they did not get addressed in prior years, when more resources were available?
  More articles on Marketing Analytics, Marketing Budgets, Marketing Operations, Measurement, Recession, ROI, Targeting, Testing
• How to Bridge the Marketing-Staffing Gapby Eva Wu
  If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less. Now more than ever, however, ...
  More articles on Hiring Outside Resources, Management, Marketing Smarter, Networking, Recession, Social Media, Word of Mouth
• You Had Me at 'Recession-Proof': The Hispanic Marketby Blaire Borthayre
  The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom. Foreign-born Hispanics in the US have been historically unaffected by economic downturns. Why? And how can you tap the market ...
  More articles on Hispanic Marketing, Marketing Smarter, Recession, Thought Leadership
• Marketing in a Recession: What Do the Studies Really Tell Us?by Christian Shea
  Have you heard this one? "All the research shows that companies that spend on marketing during a recession come out ahead of the competition as the economy rebounds." It's a catchy buzz phrase—and if people believe it, even better. But here's ...
  More articles on B2B Marketing, Market Research, Marketing Budgets, Measurement, Recession

See all 42 marketing articles related to Recession

• Fewer Americans Buying the Brands They Want Most
  The US recession has affected consumers' purchasing behaviors across various product categories, leading them to increasingly "buy down," or purchase less expensive brands in order to save money, according to ...
  More articles on Customer Behavior, Recession, Research Summaries, Segmentation
• How Coupons Discount Your Brand
  "The recession has caused lots of companies to panic," writes Laura Ries at Ries' Pieces. "And when companies panic, they print coupons and throw up sale signs. Look in your ...
  More articles on Brand Equity, Recession, Small Business
• Online Video Now Playing in the C-Suite
  Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video ...
  More articles on Customer Behavior, Demographics, Recession, Research Summaries, Videos
• One Thing Most Viral Campaigns Know Up Front
  As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
  More articles on Customer Engagement, Recession, Targeting
• Signs of Recovery in Industrial, Tech Marketing
  Despite dismal economic news overall, some business sectors are showing signs of improvement: Fully one-half of industrial-sector companies are expecting annual revenues in 2010 to be higher than they were ...
  More articles on Forecasts, Recession, Research Summaries
• Two Ways to Be Indispensable to Your Customers
  "One of the truly jarring dimensions of the Great Recession is the death sentence it has imposed on hundreds of brands, even whole companies, that were once familiar parts of ...
  More articles on Brand Loyalty, Customer Engagement, Customer Loyalty, Recession
• Four Ways to Maintain Customer Loyalty in a Downturn
  "Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones," writes Chintan Bharwada in an article at MarketingProfs. "Loyal customers ...
  More articles on Branding, Customer Loyalty, Recession
• Pick-Up in Communications Spending Forecast for 2010-2014
  Driven by gradual economic recovery, advances in digital technology, and secular shifts in business and consumer spending, total communications industry spending is on pace to increase 3.5% in 2010 and ...
  More articles on Forecasts, Recession, Research Summaries
• Hispanic Marketing Tactics That Work With Savvy Shoppers
  American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. ...
  More articles on Hispanic Marketing, Recession, Word of Mouth
• Go Shopping: It's a Cool Way to Check Out the Competition
  You spend a lot of time ensuring the best-possible experience for every customer purchasing your product or service. You've trained a friendly, knowledgeable staff, and you use customer feedback—both positive ...
  More articles on Benchmarking, Customer Experience, Recession
• Marketing and Sales Alignment Pays Off in Recession
  Companies with strong alignment between marketing and sales departments have fared better during the economic recession, reporting higher levels of new customers, revenues, and customer retention than those with low ...
  More articles on Collaboration, Customer Retention, Recession, Research Summaries
• Strategies for Keeping a Positive Outlook
  People kept asking consultant Tom Peters how they should cope with the negative effects of the economic downturn. He responded with a free, downloadable list of action points offered at ...
  More articles on Creativity, Humor, Recession
• AMA Salary Survey: Marketers Cautiously Optimistic
  Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a ...
  More articles on Career Management, Recession, Research Summaries
• Tips for Protecting Profits in Down Times
  "Saving your budget (and keeping your team employed) in a down economy really boils down to one word: profit," writes Paul Stein in an article at MarketingProfs. "If you're not ...
  More articles on Collaboration, Recession, ROI
• How to Keep Your Customer Experience Efforts on Track
  There's a good chance your company has responded to the recession with an increased commitment to providing an exceptional customer experience. Such efforts might address systemic issues like "poorly designed ...
  More articles on Customer Experience, Marketing Tips, Recession
• Where's That Lemonade Recipe?
  Even in the best of times, most of us would like to pretend a failed project never happened. And when something goes wrong in an economic downturn, there's an even ...
  More articles on Creativity, Marketing Strategy, Recession
• Social Media Ad Spend Trails
  Despite widespread consumer adoption of social media, advertisers on average allocated just 4% of their media spend to the channel in 2009, relying instead on traditional, proven online media choices ...
  More articles on Advertising, Recession, Research Summaries, Social Media
• Do I Really Want to Hear This?
  Does your marketing content tell buyers what they want to hear—or only what you want to say? Writing at the Marketing Interactions blog, Ardath Albee reports on a study that ...
  More articles on Customer Engagement, Product Marketing, Recession
• World's Most Valued, Resilient Brands Led by Tech
  The world's strongest brands have proven their resilience to recession: When most key financial indicators plummeted last year, the value of the BrandZ* Top 100 brands, led by technology brands, ...
  More articles on Brand Equity, Recession, Research Summaries
• Consumers Hesitant to Spend
  Consumers won't be spending the US economy out of recession any time soon: Despite positive news that retail sales are improving, consumers are still concerned about their jobs and remain ...
  More articles on Customer Behavior, Recession, Research Summaries

See all 122 marketing Daily Posts related to Recession

Recession case studies, deconstructing real life examples and illustrating lessons learned

• Lessons From Martin Guitars: Three Ways to Survive a Downturnby C. F. Martin & Co.
  CASE STUDY: C. F. Martin & Co. survived the Civil War, the Great Depression, and both World Wars. Inspired by its past, the guitar maker thrived in 2009.
  More case studies on Case Studies, Marketing Strategy, Product Management, Product Marketing, Recession
• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• Three Small (Biz) Steps to Increased Product & Service Sales, Recession Editionby Paul Hyland Salon & Day Spa
  CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how.
  More case studies on Case Studies, Customer Acquisition, Customer Retention, Email Marketing, Promotions, Recession, Referrals, Small Business

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Recession online seminar broadcasts from the best minds in marketing

• When the Budget Axe Falls: What to Cut, What to Keep, What to GrowBroadcast on 3/12/2009 11:00:00 AM
  More seminars on Marketing Budgets, Marketing Strategy, Marketing Tips, Measurement, Recession
• Green to Gold: Why Smart Companies Are Going Green (Even in a Recession)Broadcast on 2/12/2009 11:00:00 AM
  More seminars on Benchmarking, Branding, Green Marketing, Marketing Strategy, Metrics, Recession

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Recession marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites

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