- Three Strategies for Inspired Holiday Email in Tough Times by Karen Talavera
The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush.
Already, it's holiday marketing time.
Yet, in recessionary periods, what is normally ...
- Six Smart Tactics for Dealing With the Economic Downturn
by Michael BarrThis is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their marginal purchasing dollars on your product instead ...
- How to Address Marketing ROI and Measurement Pressures in a Tight Economy
by Jim LenskoldWith marketing teams being challenged to deliver results despite tighter budgets and smaller staffs, how is it possible to improve measurements and ROI analysis now, when they did not get addressed in prior years, when more resources were available?
- How to Bridge the Marketing-Staffing Gap by Eva Wu
If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less.
Now more than ever, however, ...
- You Had Me at 'Recession-Proof': The Hispanic Market by Blaire Borthayre
The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom.
Foreign-born Hispanics in the US have been historically unaffected by economic downturns. Why? And how can you tap the market ...
- Marketing in a Recession: What Do the Studies Really Tell Us? by Christian Shea
Have you heard this one? "All the research shows that companies that spend on marketing during a recession come out ahead of the competition as the economy rebounds."
It's a catchy buzz phrase—and if people believe it, even better. But here's ...
- Retail Survival Tips in a New Economic and Customer Environment by Adam Boyden
Retailers did everything possible to attract buyers over the holidays. From educational sessions to discounts and coupons, and special offers, retailers used their ingenuity and marketing smarts to make the best of a dismal season.
Nonetheless, numbers were down and every ...
- Leapfrogging for Success: Change the Game via Innovation by Evan Gerber
Marketers these days find themselves increasingly squeezed between a big rock and a very hard place: Their mandate is to demonstrably improve ROI, with reduced budgets, while communicating with skittish audiences that are less inclined to make purchases. Not surprisingly, ...
- Affiliate Marketing: How to Boost Sales and Minimize Risk
by Kimberly SmithAffiliate marketing is in a growth stage, strengthened of late by an explosion in the number of bloggers and other site publishers who are recognizing its rewards. But an affiliate program can be catastrophic if they are not well-managed.
- To Sell During a Recession, Shop a Mile in Their Shoes by Jenny Schade
Harnessing the power of customer insights throughout your organization produces a powerful, ongoing interactive connection with key constituents that competitors can't duplicate. Beyond the clever words and attention-getting visuals, the connection with the customer truly engages. When the product has ...
- Think Ahead While Cutting Back: Marketing Priorities in a Recession by Pat LaPointe
Where do marketers turn once all the fat has long since been trimmed and all that's left is muscle and bone? And how do we break the downward spiral of cut, cut, and cut some more? Here are some ideas ...
- Tips for CMOs: Five Ways to Keep Your Team off the Chopping Block by Robbie Baxter
For most CEOs, good marketing is a bit like pornography—it's hard to define precisely, but they know it when they see it. Still, it's clear that one of the problems is that most CEOs cannot put their finger on what ...
- Top 10 Tips to Recession-Proof Your Lead-Generation PPC Campaigns by William Leake
by William Leake
- How to Generate Marketing Leads Efficiently and Increase Marketing Returns
by Zephrin LaskerMarketers are under pressure to generate returns. Cost-per-lead lead-generation advertising allows online marketers to pay only for leads—not for clicks and impressions that might never convert. Here are four steps to generate leads and increase your returns.
- Racing Through Recession: Brand Lessons From the Daytona 500 by Ethan Whitehill
Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona. This year, unfortunately, the economy also decided to head south.
But fear not, race fans. There is hope for the ...
- Five Tips for Marketing in a Recession by Glenn Gow
Are we in a recession, or poised to enter one? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we need to work within that reality. Here are five tips ...
- Five Goals of Effective Chief Marketing Officers by Suzanne Lowe
The role of the Chief Marketing Officer, a title almost unheard of 10 years ago, will continue to expand in the next decade. Marketing is evolving from an art into a science—and it's about time.
As CMOs begin to embrace their ...
- How to Avoid New-Product Pricing Traps by John Hogan
Most companies are missing a significant opportunity to maximize revenue and profits due to dysfunctional pricing strategies.
- Get A Grip On Global Sales by Laurel Delaney
Tough times call for bold decisions. You slash prices to get a grip on global sales, yes? Actually...no.
- Killer Sacrifices: The Real Effects of Reduced Marketing by Kimberly McCall
hat happens when a company abruptly ceases all marketing? What's to become of a brand, once beloved and nurtured, when its promotional support has evaporated?