Recession: How-to articles covering the latest marketing tactics, tips, and strategies.

• Avoid an Emergency Career Crisis: 14 Tips for Planning Ahead for Your Next JobDebra Feldman
  Anticipation and planning improve your ability to effectively cope with emergencies such as a storm—or a career crisis—even when its timing is uncertain. Those who are always prepared for an ...
  Career Management, Job Search, Positioning, Recession, Social Networking
• Funny Ads Beat Frugal in Good Times and Bad
  Humorous ads consistently resonate best with viewers, regardless of the state of economy or year, according to a report by Nielsen, which examined the advertising effectiveness of more than 4,000 ...
  Ad Copy, Advertising, Recession, Research Summaries
• Fewer Americans Buying the Brands They Want Most
  The US recession has affected consumers' purchasing behaviors across various product categories, leading them to increasingly "buy down," or purchase less expensive brands in order to save money, according to ...
  Customer Behavior, Recession, Research Summaries, Segmentation
• How to Write Hot-Button Sales Copy in a RecessionBarry Densa
  No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human ...
  Copywriting, Creativity, Customer Engagement, Marketing Tips, Recession
• How Coupons Discount Your Brand
  "The recession has caused lots of companies to panic," writes Laura Ries at Ries' Pieces. "And when companies panic, they print coupons and throw up sale signs. Look in your ...
  Brand Equity, Recession, Small Business
• Online Video Now Playing in the C-Suite
  Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video ...
  Customer Behavior, Demographics, Recession, Research Summaries, Videos
• Stop Selling and (Instead) Help Your Customers BuySteven Van Yoder
  The latest recession has profoundly altered consumer behavior. As home values plummet, stock portfolios shrink, and company profits erode, prospects are less likely to make purchases, and thrift is back ...
  Brand Awareness, Customer Behavior, Recession, Sales, Thought Leadership, Value Propositions
• Three Critical Steps for Securing Your Marketing BudgetLaura Patterson
  Now that fall is here, you are likely tackling your marketing plan and budget. The pressure for marketing organizations to justify their spending, prove their programs' contribution to the organization, ...
  Collaboration, Marketing Budgets, Measurement, Metrics, Recession
• One Thing Most Viral Campaigns Know Up Front
  As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
  Customer Engagement, Recession, Targeting
• Signs of Recovery in Industrial, Tech Marketing
  Despite dismal economic news overall, some business sectors are showing signs of improvement: Fully one-half of industrial-sector companies are expecting annual revenues in 2010 to be higher than they were ...
  Forecasts, Recession, Research Summaries

Recession: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]by Matthew Grant
  "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author ...
  Community, community management, Customer Relationships, Local Marketing, Marketing Smarts, Recession, Word of Mouth

Recession: Online seminar broadcasts from the best minds in marketing

• When the Budget Axe Falls: What to Cut, What to Keep, What to GrowBroadcast on 3/12/2009 with Pat LaPointe
  If you need to know how to make smarter cuts to preserve strength and flexibility while meeting the near-term need, check out our upcoming online seminar ...
  Marketing Budgets, Marketing Strategy, Marketing Tips, Measurement, Recession
• Green to Gold: Why Smart Companies Are Going Green (Even in a Recession)Broadcast on 2/12/2009 with Andrew Winston
  Why are the world's biggest, toughest, most profit-seeking companies talking about the environment? Simply put, because they have to. You should, too.
  Benchmarking, Branding, Green Marketing, Marketing Strategy, Metrics, Recession

Recession: Marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars