Is Your Company Beloved? How to Drive Extreme Customer Loyalty
- Jeanne Bliss
- Thu., Oct. 7, 2010, 12pm ET (9am PT)
- 90 minutes
Hundreds of companies have customers who admire them, but only an elite few have true advocates—passionate, vocal, loyal fans who tell the story of their brand experience and how much they "love" the brand. These companies thrive and prosper because their customers and employees become an army that grows their business for them.
How do these companies elicit such customer advocacy and what do they all they have in common? In this seminar, Jeanne Bliss, author of I Love You More than My Dog: Five Decisions for Extreme Customer Loyalty in Good Times and Bad discusses the five decisions and practices that make beloved companies immune to the competition and thrive—in good times and bad.
Seminar attendees will walk away with the tools needed to turn their company into one that customers love and can't live without. You'll hear anecdotes and most importantly, suggested actions to help your company develop true customer advocacy. We'll discuss how company culture is the driving force behind extreme customer loyalty, and how your decisions and actions create your company's culture. You'll also learn how to do a free customer culture audit to determine if you are an "everyday" company who needs to market and advertise, or a "beloved" company who grows through customer and employee word of mouth.
Jeanne Bliss is a customer service and customer experience pioneer, and the only person ever to serve as Chief Customer Officer for five major U.S. corporations (and live to tell about it!): Lands' End, Microsoft, Allstate, Coldwell Banker, and Mazda. A best-selling author of two books, Chief Customer Officer and I Love You More than My Dog: Five Decisions for Extreme Customer Loyalty in Good Times and Bad, she gives keynote addresses and workshops around the world, is frequently sought by major media, and is proud to be one of the first bloggers for MarketingProfs. She founded CustomerBliss in order to create clarity and an actionable path for driving the behaviors, decisions and commitment required to thrive in every economy into business operations and culture. Her book, I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad is a BusinessWeek Bestseller, and was named one of Inc. Magazine's top books for entrepreneurs in 2009. For more information, visit www.customerbliss.com.
Who Should Attend?
B2B and B2C marketing executives, customer executives and company leaders who want to harness the best practices of the worlds' most beloved companies, reduce their advertising and employee recruiting budgets and grow and prosper, in good times and bad.
What Will You Learn?
- How your decisions today earn your company beloved status (or not)
- What decisions beloved companies make to honor employees and customers
- How beloved companies have clarity for how they impact customers' lives
- What decisions drive reliability, peace-of-mind and growth
- How beloved companies make saying sorry an important "peace process"
- Tactics and actions you can begin implementing tomorrow
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