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Why Your Influencers Matter Now More Than Everby Gary Lee
In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key influencers.
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Three New Ways to Market Your Small Businessby Sandra Rand
Running your small business is a labor of love, but promoting it with new, targeted efforts is necessary to connect with customers. Learn how to keep things fresh and stay connected when marketing your business.
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Case Study: How One Company More Than Doubled Customer Referralsby Kimberly Smith
Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each month? Learn how one company did just that.
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A Lesson From Sales Pros: How One-to-One Marketing Can Pay Off Big Time When Your Budget is Zeroby Elaine Fogel
One-to-one marketing is time-consuming, but as any sales professional can tell you, the personal touch—communicating directly with the decision maker—can be very effective.
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BAM! Turn Up the Heat on Your Presentations With a Few Culinary Tipsby Heidi Jackman
Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal that will stimulate the senses, invite conversation, and demand involvement.
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Seven Ways to Take Control of Your Online Reputationby Jamie Fairbairn
What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps.
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Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated Industriesby Glenn Engler
"We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red tape and get back in the game.
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Five Steps to Engaging Online Communitiesby Sarah Manley
Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. Here are five steps to engaging online communities and finding ...
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How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same) by Ben Straley
Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content works best when it's shared. Here's how you can activate ...
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Online Reputation Management's Top 3 Challengesby Monica Giffhorn
Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top 3 ORM challenges, and let your brand shine.
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Why 'Social Proof' Matters in Your Social-Marketing Successby Dan Martell
When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. Find out how to grab and keep their attention ...
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Why Amazon Doesn't Understand Social Commerceby Leigh Duncan-Durst
Even before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the subsequent less-than-stellar and social-media-inept response by Amazon, it seemed clear that the pioneering e-commerce giant had begun to fall behind ...
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How to Identify Brand Loyalists on Your Email Listby Karen Talavera
On any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by far the most appealing sector: the people who love you. ...
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Video—Personal Branding's Killer Appby William Arruda
It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the clutter and get people interested in who you are and ...
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Six Proven Ways to Leverage the Power of Your Customer Networkby Dan Ziman
Whether folks are coming to your website to read about products and services, complete a purchase, obtain customer support, or find out where you're located, you have invested to get them there. Now you need to get them to return, ...
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How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)by Gordon Plutsky
The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising's ongoing evolution: Brands are bypassing traditional media outlets in favor of creating their own private media platforms. That's right, brands are becoming the ...
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Five Ways to Build Trust—and Tipping Points for Choiceby Anthony Cirillo
A column by noted coach and businessman Harvey Mackay contended that trust is the most important word in business. It made the point that people buy from people, not from companies. To help build trust, start with the following five ...
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Marketers: Don't Just Buy Media—Earn It!by Ben Straley
Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.
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Green Marketing Claims: Whom Do You Trust?by Jacquelyn A. Ottman
Deservedly or not, industry these days is accused incessantly of greenwashing.
It's not surprising, for several reasons, that industry isn't trusted to make truthful green marketing claims and provide information that is credible, straightforward, and useful.
So how do we restore trust ...
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How to Bridge the Marketing-Staffing Gapby Eva Wu
If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less.
Now more than ever, however, ...