Word-of-Mouth: How-to articles covering the latest marketing tactics, tips, and strategies.
The Holiday Longtail: Five Ways to Extend Your Holiday Marketing Into 2015 for Greater ResultsJay CalavasTo create long-term customer loyalty and profits, marketing professionals need to find a way to extend the yearend holidays' sales momentum into the New Year.
The Dark Side of Content Marketing [Infographic]Verónica Maria JarskiContent marketing is all the rage right now, but it has a dark side that businesses must acknowledge.
Seven Content Marketing Tips for Media Pickup and Massive ExposureLarry KimUnless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other news. But you can use content marketing to break into ...
How to Build an Influencer Marketing StrategyAndrew CravenhoBy encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.
Sprinklr Acquires Branderati: Why You Should CareAnn HandleyAs digital communities grow in both size and influence, so does the need to go beyond the number of community members and into something more meaningful: driving true business through ...
What the ALS Ice Bucket Challenge Can Teach Us About Content MarketingLauren CovelloThe ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) ...
Six Benefits of Using a Subscription Model for Your Business [Infographic]Verónica Maria JarskiBusinesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.
Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and InfluencersMark OrganConventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, ...
#SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...Angela NatividadLearn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one ...
Why the Future of Digital Marketing Is Pure PRGerald HeneghanSavvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.
Word-of-Mouth: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneChris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneCrowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.
Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success [Podcast]by Mack Collier, Kerry O'Shea Gorgone16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one.
Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMichael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about how their approach to selling wine disrupted the industry, and what others can learn ...
Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.
Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]by Matthew Grant"There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author ...
Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast]by Matthew GrantGetting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they ...
F-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast]by Matthew GrantIn this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a ...
Word-of-Mouth: Online seminar broadcasts from the best minds in marketing
- Transform Your Business to Be the Most Highly Recommended Brand in Your CategoryBroadcast on 3/27/2014 with Paul RandIn this PRO seminar, one of the pioneers of word-of-mouth marketing will share best practices and real-world examples showing how you can become the most highly recommended brand, and gain a competitive edge.
- Turning Social Referrals into Measurable Business ResultsBroadcast on 3/22/2012 with Nicole GoodyearIn this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
- The NOW Revolution: Make Your Business Faster, Smarter & More SocialBroadcast on 3/24/2011 with Jay Baer, Amber NaslundIn this session, social strategists and authors, Jay Baer and Amber Naslund, will explain the key changes companies are making to succeed—and thrive—in a world where five minutes feels like an eternity.
- Managing Your Reputation in a Social WorldBroadcast on 3/10/2011 with Christine B. WhittemoreThis seminar will highlight best practices and strategies for managing your reputation in a social world. You'll learn guidelines on how to make the most out of conversations with customers.
- Kick Off the New Year With Seth Godin: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for YouBroadcast on 1/13/2011 with Seth GodinIn 90-minutes with business luminary Seth Godin, learn how can you up customer engagement, be seen as a thought-leader and broaden the reach of your brand. These are real ideas you can use from a master of marketing. Don't miss this fun, fast-paced seminar packed with ideas you'll want to implement immediately.
- Is Your Company Beloved? How to Drive Extreme Customer LoyaltyBroadcast on 10/7/2010 with Jeanne BlissSeminar attendees will walk away with the tools needed to turn their company into one that customers love and can't live without. You'll hear anecdotes and most importantly, suggested actions to help your company develop true customer advocacy.
- Social Media Slowpokes: It’s Not too Late to Connect with Your Customers OnlineBroadcast on 6/24/2010 with Paul ChaneyHaven't had the time, resources, or guts to get into social media? Your customers aren't waiting around for you to show up. Learn some simple steps you can take to start connecting with them.
- Brand Detractors and Brand Evangelists: How to Connect with Influential Citizen MarketersBroadcast on 1/28/2010 with Jackie HubaHeard of sneezers? These are the folks talking about your brand that you want to reach. Here's how.
- Love or Marketing? How Word-of-Mouth Will Save Your BrandBroadcast on 11/6/2009 with Andy SernovitzDon't rely on luck and a prayer to spread word about your brand. Have a plan.
- The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel RosenBroadcast on 11/5/2009 with Emanuel RosenThe Web may have accelerated buzz, but you still have to give them something to talk about.
Word-of-Mouth: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: What's in it for Them? Crafting a Compelling Value PropositionReleased on 10/18/2013 with Corey EastmanIn just 10 minutes you'll learn how to identify who your ideal customer really is, and what your unique value proposition should be in order to achieve product-market fit.
- Take 10 Author Series: How to Become a Go-To Resource for CustomersReleased on 2/24/2012 with Brian SolisIn just 10 minutes, Brian tells you exactly what you need to do to become relevant and a go-to resource for your customer.
- Take 10: How to Boost Event Attendance with Social Media MarketingReleased on 6/3/2011 with Alan BelniakIn this Take 10, social media expert Alan Belniak shares tips for using the most popular social media networks to build interest for special events. He also provides ideas for inspiring your business colleagues to use their social networks to promote conferences, forums, seminars, webinars, and much more.
- Take 10: How to Monitor Conversations with Free Online ToolsReleased on 3/25/2011 with Douglas MetzgarIn this short webcast, community marketing principal Douglas Metzgar demonstrates how you can monitor conversations online for free.
- Take 10: YouTube Advertising in 7 Easy StepsReleased on 10/15/2010 with Michael MillerJoin online marketing penman Michael Miller as he walks us through the seven steps to launching a YouTube Promoted Video campaign that supports your video's rise to prominence.
- Take 10: Everything You Need to Know About LinkedIn EventsReleased on 10/8/2010 with Jason AlbaTake a quick 10-minute tour of LinkedIn Events with expert Jason Alba, who spells out not only how to access and use the Events application, but also how to wield its branding and word-of-mouth powers.
Word-of-Mouth: Marketing downloads for the busy professional
- Influencer Marketing Success StoriesInfluencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
- The Obama Playbook: How Digital Marketing and Social Media Won the ElectionWant to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.