Marketing Resources: Word of Mouth

• Why Your Influencers Matter Now More Than Everby Gary Lee
  In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key influencers.
  More articles on Branding, Customer Engagement, Market Research, Social Media, Word of Mouth
• Three New Ways to Market Your Small Businessby Sandra Rand
  Running your small business is a labor of love, but promoting it with new, targeted efforts is necessary to connect with customers. Learn how to keep things fresh and stay connected when marketing your business.
  More articles on Promotions, Small Business, Social Media, Word of Mouth
• Case Study: How One Company More Than Doubled Customer Referralsby Kimberly Smith
  Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each month? Learn how one company did just that.
  More articles on Case Studies, Customer Engagement, Referrals, Word of Mouth
• A Lesson From Sales Pros: How One-to-One Marketing Can Pay Off Big Time When Your Budget is Zeroby Elaine Fogel
  One-to-one marketing is time-consuming, but as any sales professional can tell you, the personal touch—communicating directly with the decision maker—can be very effective.
  More articles on Customer Engagement, Marketing Strategy, Sales, Word of Mouth
• BAM! Turn Up the Heat on Your Presentations With a Few Culinary Tipsby Heidi Jackman
  Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal that will stimulate the senses, invite conversation, and demand involvement.
  More articles on Content, Creativity, Marketing Tips, PowerPoint, Public Speaking, Word of Mouth
• Seven Ways to Take Control of Your Online Reputationby Jamie Fairbairn
  What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps.
  More articles on Blogging, Content, Google, Marketing Tips, Social Media, Thought Leadership, Twitter, Word of Mouth
• Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated Industriesby Glenn Engler
  "We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red tape and get back in the game.
  More articles on Community, Content, Marketing Tips, Social Media, Word of Mouth
• Five Steps to Engaging Online Communitiesby Sarah Manley
  Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. Here are five steps to engaging online communities and finding ...
  More articles on Brand Ambassadors, Community, Customer Evangelists, Marketing Tips, Social Media, Targeting, Word of Mouth
• How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same) by Ben Straley
  Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content works best when it's shared. Here's how you can activate ...
  More articles on Brand Ambassadors, Collaboration, Content, Customer Engagement, Customer Evangelists, Social Media, Word of Mouth
• Online Reputation Management's Top 3 Challengesby Monica Giffhorn
  Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top 3 ORM challenges, and let your brand shine.
  More articles on Community, Digital Marketing, Marketing Smarter, Measurement, Social Media, Word of Mouth
• Why 'Social Proof' Matters in Your Social-Marketing Successby Dan Martell
  When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. Find out how to grab and keep their attention ...
  More articles on Community, Customer Behavior, Facebook, Marketing Tips, Social Media, Twitter, Website Design, Word of Mouth
• Why Amazon Doesn't Understand Social Commerceby Leigh Duncan-Durst
  Even before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the subsequent less-than-stellar and social-media-inept response by Amazon, it seemed clear that the pioneering e-commerce giant had begun to fall behind ...
  More articles on Blogging, Customer Engagement, Customer Relationships, E-Commerce, Social Media, Word of Mouth
• How to Identify Brand Loyalists on Your Email Listby Karen Talavera
  On any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by far the most appealing sector: the people who love you. ...
  More articles on Brand Loyalty, Customer Behavior, Email Lists, Email Marketing, Marketing Tips, Segmentation, Social Media, Word of Mouth
• Video—Personal Branding's Killer Appby William Arruda
  It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the clutter and get people interested in who you are and ...
  More articles on Marketing Tips, Personal Branding, Videos, Word of Mouth
• Six Proven Ways to Leverage the Power of Your Customer Networkby Dan Ziman
  Whether folks are coming to your website to read about products and services, complete a purchase, obtain customer support, or find out where you're located, you have invested to get them there. Now you need to get them to return, ...
  More articles on Community, Customer Engagement, SEO, Social Media, Word of Mouth
• How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)by Gordon Plutsky
  The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising's ongoing evolution: Brands are bypassing traditional media outlets in favor of creating their own private media platforms. That's right, brands are becoming the ...
  More articles on Advertising, Brand Awareness, Branding, New Media, Word of Mouth
• Five Ways to Build Trust—and Tipping Points for Choiceby Anthony Cirillo
  A column by noted coach and businessman Harvey Mackay contended that trust is the most important word in business. It made the point that people buy from people, not from companies. To help build trust, start with the following five ...
  More articles on Brand Positioning, Community, Marketing Tips, Non Profits, Word of Mouth
• Marketers: Don't Just Buy Media—Earn It!by Ben Straley
  Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.
  More articles on Advertising, Customer Engagement, Interactive Marketing, Measurement, Social Media, Videos, Web Content, Websites, Word of Mouth, YouTube
• Green Marketing Claims: Whom Do You Trust?by Jacquelyn A. Ottman
  Deservedly or not, industry these days is accused incessantly of greenwashing. It's not surprising, for several reasons, that industry isn't trusted to make truthful green marketing claims and provide information that is credible, straightforward, and useful. So how do we restore trust ...
  More articles on Community, Customer Relationships, Green Marketing, Marketing Challenges, Word of Mouth
• How to Bridge the Marketing-Staffing Gapby Eva Wu
  If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less. Now more than ever, however, ...
  More articles on Hiring Outside Resources, Management, Marketing Smarter, Networking, Recession, Social Media, Word of Mouth

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• The Four-Step Plan for Word-of-Mouth Lead Generation
  "Here's the big news," writes Andy Sernovitz in the book Social BOOM! "It's not social MEDIA. It's SOCIAL media. It's about real people and the conversations they have." In other ...
  More articles on Customer Satisfaction, Lead Generation, Social Media, Word of Mouth
• Social, Interactive Options Boost Influence of B2B Content
  Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when ...
  More articles on B2B Marketing, Content, Research Summaries, Social Media, White Papers, Word of Mouth
• Twitter Brand Followers More Likely to Recommend, Buy Products
  People who follow brands on Twitter say they are more likely to buy products from the brands they follow and more likely to recommend those brands to friends, according to ...
  More articles on Research Summaries, Twitter, Word of Mouth
• Facebook Brand Fans More Likely to Recommend, Buy Products
  Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, ...
  More articles on Brand Loyalty, Facebook, Referrals, Research Summaries, Word of Mouth
• Three Tips for Tapping the SEO Power of Online Evangelists
  "Every brand wants a cadre of evangelists who can help sway millions of readers with product reviews, blog posts, videos, tweets, etc.," write the Ivy Worldwide team in an article ...
  More articles on Blogging, SEO, Word of Mouth
• WOM, Forums, Blogs Top Influencers of SMB Buyers
  Though word-of-mouth recommendations still have the greatest influence on purchasing decisions among small and medium-sized businesses, online forums and blogs play a huge role in the process, too—and a more ...
  More articles on Research Summaries, Small Business, Social Media, Word of Mouth
• 'Human Voice' in Social Media Helps Build Customer Relationships, Positive WOM
  Using a personal, human voice when communicating via social media leads to much higher user satisfaction ratings than impersonal communication from businesses and nonprofits, a University of Missouri researcher has ...
  More articles on Customer Relationships, Research Summaries, Social Media, Word of Mouth
• Why E-Reader Brands Love (Social) Moms
  Although most surveyed moms who own e-readers are happy with their devices, moms who use social media are far more likely than non-social moms to share information about their e-reader ...
  More articles on Consumer Electronics, Customer Behavior, Research Summaries, Social Media, Word of Mouth
• Super Bowl Ads: Which Brands Created Social Buzz?
  Among 255,431 social media conversations focused on Super Bowl ads, Volkswagen, Doritos, Pepsi, Groupon, and Motorola were the top 5 advertisers, garnering the most social media mentions from December 1, ...
  More articles on Advertising, Research Summaries, Social Media, Word of Mouth
• Using Twitter to Calm Complaints
  With an article proclaiming "the democracy of fine dining," USA Today recently covered a growing trend of restaurants using Twitter to improve diner experiences and expectations. Among companies like Chipotle and ...
  More articles on Customer Experience, Marketing Tips, Twitter, Word of Mouth
• Teen Girls and Brands: Social, Vocal, and Influential
  Teen girls today are influential social connectors who seek out information about brands from a wide range of sources and share that information frequently in their social circles, using a ...
  More articles on Community, Demographics, Research Summaries, Social Media, Word of Mouth
• What Zappos Can (Still) Teach Us About Customer Service
  In the last few years, Zappos has become as famous for its stellar customer service as for the shoes, apparel and accessories it sells. And on a recent visit to ...
  More articles on Customer Service, Small Business, Word of Mouth
• Women Share Opinions About Products Online, Offline
  Websites have now surpassed traditional forms of word-of-mouth as the preferred method among women for getting information about products and services, but when sharing information and opinions, women are still ...
  More articles on Research Summaries, Websites, Women, Word of Mouth
• Five New Branding Lessons From Lady Gaga
  It's Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga's the first artist to hit 1 billion YouTube views. ...
  More articles on Branding, Creativity, Social Media, Word of Mouth, YouTube
• Meerman Scott: Three Tips for Creating Viral B2B Content
  As B2B marketers extend their reach into social media, here's some time-tested sage advice on viral marketing that's worth a second look. In an archived article at MarketingProfs, social-media guru ...
  More articles on B2B Marketing, Sales, Social Media, Word of Mouth
• Hispanic Marketing Tactics That Work With Savvy Shoppers
  American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. ...
  More articles on Hispanic Marketing, Recession, Word of Mouth
• How Wheat Thins Mined Twitter to Surprise Fans
  The best path to the heart is still the stomach, and Nabisco apparently knows it. The company recently began mining Twitter to find customers who love its Wheat Thins crackers ...
  More articles on Social Media, Twitter, Word of Mouth
• Average Value of Facebook Fan: $136.38
  Consumers who are Facebook fans are more valuable to brands: On average, Facebook fans spend $71.84 more per year on brands they are fans of than consumers who are not ...
  More articles on Facebook, Research Summaries, Word of Mouth
• Millennials Swayed by WOM, Interactive Media
  Millennials are hard to sway using traditional advertising and media channels that don't promote interaction: Only 17.7% say their favorite TV spot has led them to purchase an advertised product, ...
  More articles on Advertising, Research Summaries, Segmented Research Data, Word of Mouth
• Will You Retweet This, Please?
  As most serious Twitter users know, a retweet (often denoted by an "RT") is the sincerest form of flattery on the popular social-media network, writes Mousa Ackall in a post ...
  More articles on B2B Marketing, Sales, Twitter, Word of Mouth

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Word of Mouth case studies, deconstructing real life examples and illustrating lessons learned

• How Domino's Managed a Viral Video Nightmareby Domino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?
  More case studies on Case Studies, Collaboration, Management, Social Media, Videos, Word of Mouth, YouTube
• How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
  More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
• Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.
  More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
• Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global Scaleby Microsoft Corporation
  CASE STUDY: With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring tools, social-media analytics, and the energy of influencers. Read on for valuable insights.
  More case studies on Case Studies, Customer Experience, Customer Satisfaction, International Marketing, Social Media, Twitter, Web Analytics, Word of Mouth
• Harnessing Web 3.0 to Pump Up Brand Preference and Loyaltyby ASUS (North America) and Intel
  CASE STUDY: In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty.
  More case studies on Brand Awareness, Brand Loyalty, Case Studies, Customer Advisory Programs, Customer Engagement, Customer Relationships, Online Marketing, Social Media, Word of Mouth
• How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in Revenueby Help A Reporter Out
  CASE STUDY: How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire.
  More case studies on Blogging, Case Studies, Facebook, Public Speaking, Social Media, Social Networking, Twitter, Word of Mouth
• How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer Relationshipsby 3M Canada Company
  CASE STUDY: At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about its target market and forged long-term relationships with consumers.
  More case studies on Case Studies, Creativity, Facebook, Interactive Marketing, Product Management, Product Marketing, Promotions, Women, Word of Mouth
• How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%by FreshBooks
  CASE STUDY: Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has spread far and wide—and helped grow its user base 150%.
  More case studies on Case Studies, Customer Experience, Customer Relationships, Newsletters, Services Marketing, Social Media, Twitter, Word of Mouth
• Four Steps to Spurring B2B New-Product Awareness and Sales via Twitterby COOP Ale Works
  CASE STUDY: Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Sales, SMS, Twitter, Word of Mouth
• How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real Salesby Adobe Systems, Inc.
  CASE STUDY: Here's how a single Facebook game application attracted more than 11,500 plays, 10 times the usual traffic, 5,500 new fans, and more....
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Product Marketing, Word of Mouth
• How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage Customersby Intuit, Inc.
  CASE STUDY: Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral a spot in the marketing mix.
  More case studies on Case Studies, Customer Engagement, Interactive Marketing, Lead Generation, Small Business, Word of Mouth
• How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppersby OfficeMax, Inc.
  CASE STUDY: Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers.
  More case studies on Brand Awareness, Case Studies, Interactive Marketing, Sales, Word of Mouth
• How Travel Channel Effectively Engaged More than 2 Million Facebook Usersby Travel Channel
  CASE STUDY: Imagine a world in which you persuade your customers to kidnap their friends so that you can then convince them it's in their best interest to visit your Web site. Virtually, it's already happening. And turning out quite well for the Travel Channel.
  More case studies on Case Studies, Customer Engagement, Facebook, Social Networking, Word of Mouth
• How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral Campaignby The Blue Cross
  CASE STUDY: Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including rich media, that had people flocking to the social network.
  More case studies on Case Studies, Customer Engagement, Non Profits, Social Media, Social Networking, Targeting, Websites, Word of Mouth
• How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp Electronicsby Sharp Electronics Corporation
  CASE STUDY: Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned to an innovative effort on Facebook.
  More case studies on Advertising, Brand Awareness, Case Studies, Consumer Electronics, Facebook, Interactive Marketing, Sponsorship, Word of Mouth
• How a Controversial Book Became a Bestseller via an Aggressive Web Campaignby Vanguard Press
  CASE STUDY: When the current POTUS is the villain of your book, it doesn't matter that you're a best-selling author... because the mainstream media will find it too hot to touch. So what do you do? You go to the Web.
  More case studies on Blogging Strategy, Brand Awareness, Case Studies, Targeting, Websites, Word of Mouth
• How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand Awarenessby GotVMail Communications, LLC
  CASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey.
  More case studies on Blogging, Brand Awareness, Case Studies, Social Media, Social Networking, Videos, Word of Mouth, YouTube
• How a Telecommunications Company Used Video to Streamline Its Sales Processby Digium
  CASE STUDY: Digium created a Web-based video that covered all the essential points of in-person presentations, but in a format more easily accessible to all of its sales outlets. The results: a more efficient sales process and an effective press tool.
  More case studies on Advertising, Case Studies, Product Marketing, Sales and Advertising, Videos, Websites, Word of Mouth, YouTube
• How an Email Marketing Solution Startup Signed up 300 Customers in 7 Daysby Mad Mimi
  This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally to certain segments of the tech community, including bloggers. The result: a grassroots-driven awareness, positive buzz, and some 300 new customers within a week.
  More case studies on Blogging, Case Studies, Customer Acquisition, Email Campaigns, Email Marketing, Word of Mouth
• How a Video Podcast Series Garnered a Top Industry Award and 68,500 views in 12 Monthsby Tellabs
  Last spring, telecom player Tellabs launched its "Get Schooled" video-podcast series as both a way to communicate with customers as well as showcase the depth and breadth of its offerings. Get Schooled did that and more... generating tens of thousands of views, landing a coveted interview, and garnering an industry award.
  More case studies on Case Studies, Podcasting, Product Marketing, Websites, Word of Mouth

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Word of Mouth online seminar broadcasts from the best minds in marketing

• The NOW Revolution: Make Your Business Faster, Smarter & More SocialBroadcast on 3/24/2011 11:00:00 AM
  More seminars on Community, Creativity, Digital Marketing, Marketing Strategy, Marketing Tips, Social Media, Word of Mouth
• Managing Your Reputation in a Social WorldBroadcast on 3/10/2011 11:00:00 AM
  More seminars on Brand Equity, Community, Customer Engagement, Customer Relationships, Social Media, Websites, Word of Mouth
• Kick Off the New Year With Seth Godin: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for YouBroadcast on 1/13/2011 11:00:00 AM
  More seminars on Community, Corporate Blogging, Customer Engagement, Marketing Tips, Social Media, Thought Leadership, Word of Mouth
• Is Your Company Beloved? How to Drive Extreme Customer LoyaltyBroadcast on 10/7/2010 11:00:00 AM
  More seminars on Customer Evangelists, Customer Loyalty, Marketing Tips, Word of Mouth
• Social Media Slowpokes: It’s Not too Late to Connect with Your Customers OnlineBroadcast on 6/24/2010 11:00:00 AM
  More seminars on Customer Engagement, Customer Relationships, Facebook, Marketing Tips, Measurement, Metrics, Social Media, Twitter, Word of Mouth
• Brand Detractors and Brand Evangelists: How to Connect with Influential Citizen MarketersBroadcast on 1/28/2010 11:00:00 AM
  More seminars on Brand Ambassadors, Branding, Customer Service, Public Relations, Social Media, Word of Mouth
• Love or Marketing? How Word-of-Mouth Will Save Your BrandBroadcast on 11/6/2009 11:00:00 AM
  More seminars on Branding, Community, Creativity, Customer Engagement, Word of Mouth
• The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel RosenBroadcast on 11/5/2009 11:00:00 AM
  More seminars on Customer Behavior, Customer Engagement, Marketing Smarter, Marketing Tips, Social Media, Word of Mouth
• Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and ToolsBroadcast on 10/15/2009 11:00:00 AM
  More seminars on Marketing Tips, New Media, Twitter, Word of Mouth, Writing
• Create Once, Deliver Twice: Spreading Content Across Social NetworksBroadcast on 9/3/2009
  More seminars on Community, Marketing Tips, Newsletters, Social Networking, Videos, Word of Mouth
• Next Steps with Your Blog: Building Excitement, Readership and CommunityBroadcast on 3/27/2009 11:00:00 AM
  More seminars on Blog Comments, Blog Monitoring, Blogging, Corporate Blogging, Creativity, Social Media, Word of Mouth
• Social Graces: Strategies to Take Your Social Media Marketing Beyond One-Off TacticsBroadcast on 1/22/2009
  More seminars on Customer Engagement, Facebook, Marketing Strategy, Marketing Tips, Social Media, Twitter, Word of Mouth
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRBroadcast on 1/7/2009 11:00:00 AM
  More seminars on Lead Generation, Marketing Tips, Measurement, Metrics, Public Relations, Social Media, Websites, Word of Mouth
• Content Marketing: How to Position Your Company as a Trusted Expert ResourceBroadcast on 12/4/2008
  More seminars on Content Marketing, E-Commerce, Marketing Strategy, Marketing Tips, Positioning, Thought Leadership, Web Content, Word of Mouth, Writing
• Mobile Marketing: How to Harness the Power of the Small ScreenBroadcast on 11/20/2008 11:00:00 AM
  More seminars on Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth
• Twitter Like You Mean It: The Right Way to Tweet Your BrandBroadcast on 11/13/2008 11:00:00 AM
  More seminars on Brand Awareness, New Media, Social Media, Twitter, Word of Mouth
• Make Word-of-Mouth Marketing Work for Your CompanyBroadcast on 12/19/2007
  More seminars on Advertising, Blogging, Marketing Tips, Measurement, Social Media, Social Networking, Word of Mouth
• Small Business Series: How to Advertise on a Modest BudgetBroadcast on 10/19/2007 11:00:00 AM
  More seminars on Advertising, Direct Marketing, Hiring Outside Resources, Marketing Budgets, Marketing Challenges, Small Business, Word of Mouth
• How To Build a Consistent Pipeline of Customer ReferralsBroadcast on 10/18/2007
  More seminars on Lead Generation, Marketing Tips, Referrals, Word of Mouth
• Solving B2B Marketing Dilemmas: A Sneak Peek at the Chicago B2B Forum on Driving SalesBroadcast on 9/6/2007 11:00:00 AM
  More seminars on B2B Marketing, Email Marketing, Management, Marketing Challenges, Sales, Social Media, Word of Mouth

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Word of Mouth Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Boost Event Attendance with Social Media MarketingReleased on 6/3/2011 10:00:00 AM
  More Take 10 on Marketing Tips, Networking, Social Media, Trade Shows/Events, Webinars, Word of Mouth
• Take 10: How to Monitor Conversations with Free Online ToolsReleased on 3/25/2011 10:00:00 AM
  More Take 10 on Brand Equity, Marketing Tips, Online Marketing, RSS, Word of Mouth
• Take 10: YouTube Advertising in 7 Easy StepsReleased on 10/15/2010 10:00:00 AM
  More Take 10 on Advertising, Keywords, Videos, Word of Mouth, YouTube
• Take 10: Everything You Need to Know About LinkedIn EventsReleased on 10/8/2010 10:00:00 AM
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Word of Mouth marketing downloads for the busy professional

• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  More tools on Brand Awareness, Case Studies, Customer Engagement, Customer Evangelists, Customer Relationships, Marketing Smarter, Sales, Word of Mouth
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  More tools on Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth

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