Customer Loyalty: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Steps for Using Images in Your Brand's Social StrategyStephen Shepherd
  As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Creativity, Customer Engagement, Customer Loyalty, Facebook
• 50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Digital Marketing, Email Marketing, Facebook, Gamification, Interactive Marketing, Marketing Strategy, Research Summaries
• From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via SocialKerry Reilly
  Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.
  Brand Loyalty, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Digital Theory, Direct Marketing, Integrated Marketing, Social Media
• 10 Critical Actions for Enhancing Customer Loyalty: The Case of Travel CompaniesTed Wham
  The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished.
  B2C, Customer Behavior, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service, Data
• Four Ways to Create an Army of Fans for Your BrandMack Collier
  Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
  Brand Ambassadors, Brand Loyalty, Brand Positioning, Community, Customer Acquisition, Customer Advisory Programs, Customer Behavior, Customer Engagement, Customer Evangelists, Customer Insight
• Baseball Opening Day 2013: Fandom in a Multichannel World [Infographic]Verónica Maria Jarski
  To celebrate Opening Day 2013, Silverpop studied the social, email, and mobile habits of 30 Major League Baseball clubs and presented the results in this infographic.
  Brand Management, Customer Loyalty, Customer Relationships, Facebook, Social Media, Twitter
• Omnichannel Loyalty: The New Customer Connection [Infographic]Verónica Maria Jarski
  With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.
  Brand Loyalty, Brand Management, Customer Experience, Customer Loyalty, Customer Relationships, Relationship Marketing, Sales, Social Media
• Gen-Z Trusts Mobile, Social Content More Than Other Generations DoLenna Garibian
  Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such ...
  Content, Customer Behavior, Customer Engagement, Customer Loyalty, Email, Mobile Marketing, Research Summaries, Social Media, Websites
• Landing Page Optimization Is Not a Strategy, CXO IsMark Simpson
  Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
  Customer-Centric, Customer Experience, Customer Insight, Customer Loyalty, Data, E-Commerce, Landing Pages, Mobile Marketing, Personalization, Social Media
• Humanizing the Web With Personalization 2.0: Three Tips to Get StartedJohn Kottcamp
  We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right ...
  Brand Loyalty, Content, Customer-Centric, Customer Experience, Customer Loyalty, Customer Relationships, Digital Theory, Marketing Strategy, Relationship Marketing, Web Content

Customer Loyalty: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging ...
  Brand Loyalty, Channel Marketing, Chief Marketing Officer, community management, Content Marketing, Customer Loyalty, Facebook, Google+, Instagram, Marketing Smarts

Customer Loyalty: Online seminar broadcasts from the best minds in marketing

• How to Use a Customer Advocacy Program to Tap Into Your Customers' Hidden BudgetBroadcast on 3/28/2013 with Bill Lee
  This PRO seminar will show you how a growing number of firms are devising creative and effective ways to involve their customers in marketing and selling for them.
  Customer Behavior, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Relationships, Marketing Strategy, Marketing Tips
• Is Your Company Beloved? How to Drive Extreme Customer LoyaltyBroadcast on 10/7/2010 with Jeanne Bliss
  Seminar attendees will walk away with the tools needed to turn their company into one that customers love and can't live without. You'll hear anecdotes and most importantly, suggested actions to help your company develop true customer advocacy.
  Customer Evangelists, Customer Loyalty, Marketing Tips, Word of Mouth
• He's Just Not That Into You: When Your Customer Doesn't Want a Relationship (and What to Do About It)Broadcast on 3/18/2010 with Allen Weiss
  Not every B2B customer wants a long term relationship with you! MarketingProfs Founder & CEO Allen Weiss celebrates our 200th seminar with this special presentation. He'll discuss not only the specific factors that can determine if a B2B customer wants a value-added relationship but also how to nurture that relationship once it's established.
  Customer Loyalty, Customer Relationships, Marketing Strategy, Marketing Tips

Customer Loyalty: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How To Create a Customer Advocate ProgramReleased on 10/19/2012 with Michael Brito
  In just 10 minutes, you'll learn how to create customer advocates and how to leverage them in a way that will help your bottom line!
  Brand Management, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Relationships, Take 10

Customer Loyalty: Marketing downloads for the busy professional

• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos