Customer Evangelists: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Ways to Create an Army of Fans for Your BrandMack Collier
  Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
  Brand Ambassadors, Brand Loyalty, Brand Positioning, Community, Customer Acquisition, Customer Advisory Programs, Customer Behavior, Customer Engagement, Customer Evangelists, Customer Insight
• The Facebook Toolkit You Just Can't Live Without
  Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. Which is why Mashable has compiled a ...
  Branding, Customer Evangelists, Facebook, Social Media
• Three Ways to Develop Customer Evangelists
  How do we love customer evangelists? Let us count the ways. "Your evangelists are passionate, loyal, and thrilled to recommend you," writes Alex Goldfayn at Mashable. "They are communicators—when it ...
  Customer Engagement, Customer Evangelists, Customer Experience, Customer Loyalty, Customer Relationships
• How to Create a Social Loyalty LoopRoger Katz
  Today, brands are building social campaign experiences that spread from one brand loyalist to her friends—creating a powerful social loyalty loop that cultivates new brand loyalists. Learn four ways to ...
  Brand Loyalty, Customer Evangelists, Customer Loyalty, Social Media
• Pinterest: The Who, What, and Where... and How You Can Use It [Infographic]
  When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they're going to keep up with the migration patterns of their audiences. In that ...
  Content, Content Marketing, Customer Evangelists, E-Commerce, Pinterest, Social Media
• Five Ways Your Loyalty Program Can Deliver the 'Wow' FactorFred Thompson
  To deliver the critical wow factor that draws people into loyalty programs and keeps them there, marketers must get inside customers' heads to identify what motivates them. Learn five key ...
  Customer Evangelists, Customer Loyalty, Customer Relationships, Marketing Smarter
• Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active InfluencersMichael Perry
  Online marketers have a dirty little secret. They've got no idea what to do once they've earned enough social media "likes" to reach their goals. Here are five ways to ...
  Customer Engagement, Customer Evangelists, Lead Generation, Online Marketing, Segmentation, Social Media
• Why Surprising and Delighting Customers Isn't Enough
  "As much as creative marketing and promotions can help a product, service, or company stand out," writes Linda Ireland at the MarketingProfs Daily Fix blog, "it always comes down to ...
  Customer Behavior, Customer Evangelists, Customer Experience
• Five Steps to Engaging Online CommunitiesSarah Manley
  Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. ...
  Brand Ambassadors, Community, Customer Evangelists, Marketing Tips, Social Media, Targeting, Word of Mouth
• How to Engage, Attract, and Understand CustomersBrian Tracy, Mark Thompson
  Ever wonder how fans of Apple are the brand's biggest advocates? Marketing is about understanding your customers enough to empower them to be evangelists for your cause. Here's how to ...
  Content, Customer Acquisition, Customer Engagement, Customer Evangelists, Market Research

Customer Evangelists: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]by Matthew Grant
  Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right ...
  Brand Management, Content, Content Marketing, Customer Evangelists, Digital Marketing, Marketing Smarts, Web Content
• Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]by Matthew Grant
  Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. In this episode, Tom Fishburne, the Marketoonist, explains that he learned the power of editing while working ...
  Branding, Content, Content Marketing, Customer Evangelists, Marketing Smarts, Product Marketing

Customer Evangelists: Online seminar broadcasts from the best minds in marketing

• How to Use a Customer Advocacy Program to Tap Into Your Customers' Hidden BudgetBroadcast on 3/28/2013 with Bill Lee
  This PRO seminar will show you how a growing number of firms are devising creative and effective ways to involve their customers in marketing and selling for them.
  Customer Behavior, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Relationships, Marketing Strategy, Marketing Tips
• Is Your Company Beloved? How to Drive Extreme Customer LoyaltyBroadcast on 10/7/2010 with Jeanne Bliss
  Seminar attendees will walk away with the tools needed to turn their company into one that customers love and can't live without. You'll hear anecdotes and most importantly, suggested actions to help your company develop true customer advocacy.
  Customer Evangelists, Customer Loyalty, Marketing Tips, Word of Mouth
• A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your MarketingBroadcast on 12/17/2009 with Jeff Widman
  A well-built Fan Page should attract visitors, turn them into fans, turn fans into customers, and help make customers your evangelists.
  Branding, Customer Evangelists, Facebook, Interactive Marketing, Naming, Social Media, Social Networking
• Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads ... or All of the Above?Broadcast on 12/16/2009 with Jeff Widman
  Learn what other businesses are doing with Facebook, then decide what's most effective for your own business.
  Brand Awareness, Branding, Collaboration, Customer Evangelists, Facebook, Marketing Strategy, Social Media, Social Networking

Customer Evangelists: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How To Create a Customer Advocate ProgramReleased on 10/19/2012 with Michael Brito
  In just 10 minutes, you'll learn how to create customer advocates and how to leverage them in a way that will help your bottom line!
  Brand Management, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Relationships, Take 10

Customer Evangelists: Marketing downloads for the busy professional

• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  Brand Awareness, Case Studies, Customer Engagement, Customer Evangelists, Customer Relationships, Marketing Smarter, Sales, Word of Mouth