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Cure for the Common Website: Using Personas to Boost Site Performance

Presenter:
Mark O'Brien
Moderator:
Valerie Witt
Broadcast:
Thu., Feb. 10, 2011, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)

Does your company’s online presence suffer from a serious killer of good user experience—Unidentified Persona Disorder? Here’s how to tell:

Does your site excel at attracting perfect prospects time and again? Does it feed your sales team a constant stream of highly-qualified leads? Do people take pleasure in navigating through your site? Do they marvel at how the information they seek always seems to appear right in front of them—just when they need it?

If you answered NO to any of these questions, your website may suffer from Unidentified Persona Disorder! But don't worry … there is a cure that you can implement right now.

Don’t miss this 90-minute PRO seminar designed to help you rethink, revamp, and reinvigorate your Web efforts in 2011. Web developer and marketer Mark O'Brien will teach you everything you need to know to create effective personas and start putting them to work.

Persona development is one of the most important and overlooked aspects of customer-focused marketing, and is especially important to website planning. Too often, marketers jump right into the "doing" part of website development without taking the appropriate steps to plan a site that works for their anticipated prospects and customers. Adding persona development at the beginning of your project will help ensure that you attract the right audience, provide them with intuitive access to the content that interests them, and effortlessly channel them into your lead development and nurturing system.

Presenter

Mark O'Brien is the president of Newfangled, a web development company that has been helping marketing firms plan and build websites for their clients since 1995. Mark speaks regularly at marketing events for HOW, Recourses, Win Without Pitching, and Second Wind. Mark's first book, Make the Website Work: The Small Agency's Guide to Creating Effective Marketing Sites for Themselves and Their Clients, will be published by RockBench Publishing in early 2011.

Who Should Attend?

If you’re a marketer whose programs include any aspect of website planning or execution, this presentation is right for you. The lessons learned can be applied throughout your online marketing efforts—including demand generation, lead nurturing, and customer communications.

What Will You Learn?

  • What website personas are and why they are important
  • How to create your personas without breaking your project's budget or schedule
  • How to get the most out of personas throughout the Web development process

Register Now!

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