Marketing Resources: Website Design

• Seven Tablet and Mobile Trends to Expect in 2012by Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
  More articles on Consumer Electronics, Customer Experience, E-Commerce, Forecasts, Mobile Marketing, Smart Phones, Social Networking, Website Design
• Redesigning the Site Redesign RFP: Eight Do's and Don'tsby Eric Anderson
  Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP.
  More articles on Content, Digital Marketing, Hiring Outside Resources, Mobile Marketing, SEO, Social Media, Website Design, Writing
• How to Streamline Site Navigation to Attract and Retain Customersby Shaun Ryan
  A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back.
  More articles on Brand Equity, Customer Behavior, Customer Engagement, E-Commerce, Web Content, Website Design
• A Case Study in Landing Page Optimization: How to Double the Impact of Your Budgetby Bob Hebeisen
  Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...
  More articles on Case Studies, Copywriting, Landing Pages, PPC Campaigns, Testing, Website Design
• Five Defining Features of Landing Pages 3.0by Scott Brinker
  A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages 3.0.
  More articles on Copywriting, Landing Pages, Marketing Tips, Mobile Marketing, SEO, Testing, Website Design
• Four Ways to Keep Your Online Audience Interestedby Tim Eyre
  Much like an attractive store, a well-designed website will attract customers who will be happy to be there—and happy to stay. Avoid these four common mistakes that can turn visitors away and hurt your business.
  More articles on Content, Online Marketing, Small Business, Website Design
• Three Approaches to Promoting Your Event Onlineby Helen Laird
  Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and drawbacks—of three popular approaches.
  More articles on Marketing Tips, Promotions, Social Media, Social Networking, Website Design, Websites
• From Action to Engagement: The Call to Action Comes of Ageby Shreesha Ramdas
  Today, call to action buttons provide valuable insight into your prospects' minds. Learn how calls to action can be a lead-generation tool that engages and converts website visitors—and four key predictions on their future use.
  More articles on Customer Engagement, Lead Generation, Lead Nurturing, Web Content, Website Design, Websites
• Is Your 'About Us' Page Effective?by Kevin B. Levi
  For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for your "About Us" page, and how to track its effectiveness.
  More articles on B2B Marketing, Brand Positioning, Branding, Positioning Statements, Small Business, Value Propositions, Web Copy, Website Design, Writing
• Screen and Street Appeal: Building a Business to Thrive Online and Offlineby Bill Post
  Many businesses take great pains to build and nurture their offline brand, yet they drop the ball when they take their messages online. Avoid that problem with these five tips to connecting your online and offline identities.
  More articles on E-Commerce, Marketing Tips, Web Content, Website Design, Websites
• There's No One-Size-Fits-All Internet: Why Audience Should Determine Website Designby Joshua Bixby
  Do you know your audience? If you're taking a one-size-fits-all approach to website design, you could be alienating your core customers. Make sure you learn your audience's Web-usability priorities, behaviors, and preferences.
  More articles on Customer Engagement, Market Research, Targeting, Website Design
• Opportunity Calls: How to Effectively Capture Mobile Marketing Conversionsby Kathleen Colan
  Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.
  More articles on Copywriting, Customer Behavior, Marketing Tips, Mobile Marketing, Smart Phones, Website Design
• Four Simple Ways to Increase Website Conversion Ratesby Jason Hennessey
  Want to improve your website's conversion rate? First, you'll need a professionally designed website that's been built with SEO in mind. Then, use these four tips to boost conversions and turn your visitors into customers.
  More articles on Content, Customer Acquisition, Customer Engagement, Marketing Tips, Website Design, Websites
• Before You SEO: Three Steps to Help Your Website Earn Its Keepby Olga Taylor
  Search engine optimization works best when it's the last, rather than the first, item on your website checklist. Don't miss these commonly overlooked steps that can vastly improve your site's performance—before you SEO.
  More articles on Keywords, SEO, Website Design, Websites
• SEO Must-Know Basics: The Hows and Whatsby Sean Sweeney
  Search engine optimization (SEO) is a common theme of website-redesign projects these days. RFPs dedicate entire sections to the topic, but it's still confusing to some. Here are the must-know, fundamental basics of SEO.
  More articles on Content, Keywords, Links, SEO, Website Design
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 5)by Oli Gardner
  So far in our crash course on conversion, we covered the economics of conversion, why homepages aren't the best way to get results, and how to effectively use landing pages and calls to action to boost conversion. Our final installment ...
  More articles on Landing Pages, Web Content, Website Design
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 4)by Oli Gardner
  Previously in our five-day crash course on conversion, we covered why homepages aren't the best choice for conversion success. Now, learn the five benefits of landing pages—and how to keep ad-to-page message alignment.
  More articles on Copywriting, Landing Pages, Measurement, Segmentation, Website Design
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 3)by Oli Gardner
  In part three of our five-day crash course on conversion, you'll learn why your homepage is likely not the right choice for conversion success—and four reasons why you might want to forego using it as your landing page.
  More articles on Landing Pages, SEO, Web Content, Website Design, Websites
• Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)by Mark Simpson
  It's that time of year again. Valentine's Day is looming, and you're still alone. But are you marketing yourself well enough? Make these simple tweaks to any website—including your online dating profile—to improve success.
  More articles on Copywriting, Customer Acquisition, Keywords, Lead Generation, Web Content, Website Design
• Five Steps to Interactive Marketing Success With Behavioral Analyticsby Akin Arikan
  Many organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step path to help marketers develop their capabilities and expand the use of Web analytics to deriving behavioral-insights that fuel interactive ...
  More articles on Channel Marketing, Interactive Marketing, Marketing Tips, Measurement, Targeting, Web Analytics, Website Design

See all 212 marketing articles related to Website Design

• Five Things B2B Website Content Needs to Do to Engage Visitors
  Last time, we offered Kate Headon Waddell's advice on building the B2B website of your dreams. This week, we take a closer look at creating magnetic site content. In a post ...
  More articles on B2B Marketing, Customer Engagement, Website Design
• Four Steps to Building the B2B Website of Your Dreams
  What does it take to construct a B2B website that grabs users' attention and shows them—right from the start—that it's the right place to be? According to Kate Headon Waddell, ...
  More articles on B2B Marketing, Metrics, Search Engine Marketing, SEO, Website Design
• Five Ways to Make Your Website Tablet-Friendly
  You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of ...
  More articles on Consumer Electronics, Social Media, Website Design
• Four Online Tips for Offline Companies
  We live in an age when many companies have an online-only presence. "But for most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the ...
  More articles on Customer Engagement, Marketing Tips, Website Design, Websites
• Websites Top Online Source of B2B Leads, but Still Underperforming
  Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, ...
  More articles on B2B Marketing, Lead Generation, Research Summaries, Website Design, Websites
• How to Make Google's Panda Update Work for You
  With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and ...
  More articles on Google, Search Engine Marketing, SEO, Website Design
• How to Create Customer Personas
  "Your site has hordes of visitors every day clamoring to check out the vintage comics you sell," writes Veronica Maria Jarski at MarketingProfs Daily Fix. "But what do you know ...
  More articles on Customer Behavior, Personas, Small Business, Website Design
• Social Sign-In Favored Over Traditional Web Registration
  Consumers are frustrated with online registration: When required to register or create an account at a website, only 25% do so, whereas 75% leave the site; 66% say social sign-in ...
  More articles on Customer Experience, Research Summaries, Website Design
• Don't Add Insult to 404 Injury
  "While browsing a website this week," writes Paul Williams at MarketingProfs Daily Fix, "I clicked a link that seemed interesting. However, the site had changed file structure since the link ...
  More articles on Creativity, Small Business, Website Design
• Four Ways to Optimize Your E-Commerce Website
  "E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
  More articles on E-Commerce, Search Engine Marketing, Web Copy, Website Design
• Four Tips for E-Newsletter Success
  Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter ...
  More articles on E-Commerce, Email Marketing, Website Design
• Improve Your Website by Removing These Four Things
  Marketing experts often tell you which features your website absolutely must have. But for a post at the HubSpot blog, Kipp Bodnar created a list of items you should delete ...
  More articles on Small Business, Web Content, Website Design
• How Calls to Action Can Generate Monster Leads
  In a post at HubSpot, Kipp Bodnar argues for the integration of your business blog and your corporate website. "Blogs are dynamic; they drive fresh content that prospects and search ...
  More articles on Corporate Blogging, Lead Generation, Website Design
• Two Ways Search Marketers Can Leverage Facebook
  "Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, ...
  More articles on Customer Engagement, Small Business, Website Design
• Three Things You Need To Know About Website Design
  Jonathan Kranz writes that he often winces at the missed opportunities he sees in B2C and B2B websites. "There may be nothing particularly 'wrong' about the design, the underlying coding, ...
  More articles on Customer Engagement, Small Business, Web Content, Website Design
• It's All in How You Present Yourself
  "The basic method of gaining a subscriber is simply asking someone to sign up for your mailing list," writes David Godot in a Pro article at MarketingProfs. "If a customer ...
  More articles on Email Lists, Email Marketing, Thought Leadership, Website Design
• Pageviews Down, Viewers Up!
  "A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
  More articles on Landing Pages, Search Engine Marketing, Website Design
• Beat 'em to the Finish Line!
  In a recent post at Search Engine People, Stephanie Woods reports there's been chatter lately about Google's making page-load speed an important part of its algorithm. That should come as no ...
  More articles on Search Engine Marketing, Website Design, Websites
• Careful How You Land That Thing
  When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a ...
  More articles on Landing Pages, Search Engine Marketing, Website Design
• You Might Get What You Ask For
  It's unlikely that Sound Transit expected a seven-minute video critique when it requested user feedback on its website. But that's exactly what the operator of Seattle's buses and trains got ...
  More articles on Customer Engagement, Small Business, Website Design

See all 59 marketing Daily Posts related to Website Design

Website Design case studies, deconstructing real life examples and illustrating lessons learned

• SEO and Sex: A Recipe for Successby Dr. Helaine Smith, DMD
  CASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success!
  More case studies on Blogging, Keywords, SEO, Small Business, Thought Leadership, Website Design
• How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
  More case studies on B2B Marketing, Case Studies, Customer Behavior, Keywords, Landing Pages, Testing, Website Design
• How a User-Focused Website Boosted Sales at Jelly Bellyby Jelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.)
  More case studies on Case Studies, Customer Engagement, Hiring Outside Resources, SEO, Testimonials, User-Generated Content, Web Analytics, Website Design, Websites
• How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Salesby Diapers.com
  CASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big.
  More case studies on Case Studies, E-Commerce, Keywords, Online Marketing, Search Engines, SEO, Testimonials, Website Design
• How a Nonprofit's Web Site Redesign Increased Functionality, Public Interest, and Donationsby Acumen Fund
  CASE STUDY: For nonprofits like the Acumen Fund, which uses philanthropic capital to help finance foreign entrepreneurs, the human story is key for capturing the attention of would-be volunteers and investors. Here's how a site redesign helped in a big way.
  More case studies on Case Studies, Customer Retention, Non Profits, Sales, Website Design
• How a University Embraced Social Media and Scored Millions in YouTube Viewsby Carnegie Mellon University
  How does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Social Media, Videos, Website Design, Word of Mouth, YouTube
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
  More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design

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Website Design online seminar broadcasts from the best minds in marketing

• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 11:00:00 AM
  More seminars on Advertising, B2B Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media, Testing, Web Analytics, Website Design
• MarketingProfs University: What Marketers Should Know About GoogleBroadcast on 9/15/2011 11:00:00 AM
  More seminars on Google, Marketing Smarter, Marketing Tips, Search Engine Marketing, Website Design, Websites
• Cure for the Common Website: Using Personas to Boost Site PerformanceBroadcast on 2/10/2011 11:00:00 AM
  More seminars on Customer Acquisition, Lead Generation, Marketing Tips, Personas, Website Design, Websites
• The Seven Deadly Sins of Landing Page DesignBroadcast on 11/11/2010 11:00:00 AM
  More seminars on Landing Pages, Online Marketing, Web Content, Website Design, Writing
• Today's Top Five SEO EssentialsBroadcast on 3/11/2010 11:00:00 AM
  More seminars on Google, Links, Marketing Tips, Search Engines, SEO, Web Content, Web Copy, Website Design
• Leading Them by the Nose: How Web Visitors Follow the Scent of InformationBroadcast on 3/4/2010 11:00:00 AM
  More seminars on Case Studies, Customer Experience, Marketing Smarter, Web Content, Website Design, Websites
• Bing Isn't Google: The Differences That Matter for Search MarketingBroadcast on 2/18/2010 11:00:00 AM
  More seminars on Google, Measurement, Metrics, New Media, Search Engine Marketing, Search Engines, Website Design, Websites
• Demolish the Roadblocks on Your Website: Clearing a Path for Customer Action, Sales and LoyaltyBroadcast on 1/21/2010 11:00:00 AM
  More seminars on Benchmarking, Management, Market Research, Marketing Budgets, Social Media, Website Design, Websites
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 11:00:00 AM
  More seminars on Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites
• Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their TrustBroadcast on 10/29/2009 11:00:00 AM
  More seminars on Content Marketing, Marketing Tips, Web Content, Website Design, Websites, Writing
• Search Engine Optimizing Your Website, Soup to NutsBroadcast on 1/15/2009
  More seminars on Copywriting, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content, Website Design, Websites
• Link Building for Online Publicity, Buzz and SEO: What's New and What's Tried and TrueBroadcast on 12/18/2008 11:00:00 AM
  More seminars on Blogging, Press Releases, Public Relations, RSS, SEO, Website Design, Websites
• Advanced Tactics in SEO: Part Art, Part ScienceBroadcast on 3/27/2008 11:00:00 AM
  More seminars on Blogging, Google, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Networking, Website Design
• Going Global on the Web: Avoid the Pitfalls and Seize the OpportunitiesBroadcast on 2/28/2008
  More seminars on Customer Experience, International Marketing, SEO, Website Design, Websites
• Search Engine Optimization (SEO) for Really Big WebsitesBroadcast on 6/28/2007
  More seminars on Keywords, Search Engines, SEO, Web Analytics, Web Content, Website Design, Websites
• Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer ExperienceBroadcast on 3/29/2007 11:00:00 AM
  More seminars on Blogging, Interactive Marketing, New Media, Social Media, Twitter, Videos, Website Design, YouTube
• Personas 1: Breakthrough Customer Insight for Product, Website Design and MoreBroadcast on 3/7/2007 11:00:00 AM
  More seminars on Collaboration, Customer Experience, Personas, Segmentation, Website Design
• Crash Course #5: The Wide World of Direct Marketing on the WebBroadcast on 1/18/2007 11:00:00 AM
  More seminars on Advertising, Channel Marketing, Copywriting, Direct Marketing, Landing Pages, Online Marketing, Web Analytics, Website Design
• Getting Google to Love Your Website . . . AgainBroadcast on 9/28/2006 11:00:00 AM
  More seminars on Google, ROI, Web Copy, Website Design, Websites
• Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine OptimizationBroadcast on 2/16/2006 11:00:00 AM
  More seminars on Creativity, Press Releases, RSS, SEO, Web Content, Website Design, Websites, Word of Mouth

See all 24 marketing On Demand Seminars related to Website Design

Website Design Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Five Steps to Creating & Registering a Site MapReleased on 6/10/2011 10:00:00 AM
  More Take 10 on Google, Marketing Tips, Website Design, Websites
• Take 10: How to Add a Facebook Like Box to Your WebsiteReleased on 5/13/2011 10:00:00 AM
  More Take 10 on Brand Loyalty, Customer Engagement, Facebook, Social Media, Website Design
• Take 10: How to Create Your Own Online Press RoomReleased on 5/6/2011 10:00:00 AM
  More Take 10 on Content, Marketing Tips, Press Kits, Public Relations, Website Design
• Take 10: How to Set Up a Multivariate Experiment in Google Website OptimizerReleased on 4/8/2011 10:00:00 AM
  More Take 10 on Google, Landing Pages, SEO, Testing, Web Analytics, Website Design
• Take 10: How to Set Up an A/B Experiment in Google Website OptimizerReleased on 3/4/2011 10:00:00 AM
  More Take 10 on Google, Landing Pages, Marketing Tips, Online Marketing, Testing, Website Design
• Take 10: 7 Ways You Can Fix Your Website Forms to Get More LeadsReleased on 8/13/2010 10:00:00 AM
  More Take 10 on Creativity, Lead Generation, Website Design, Writing
• Take 10: How to Add Your SEO Keywords to Your Website ContentReleased on 6/25/2010 10:00:00 AM
  More Take 10 on Content, Keywords, Marketing Tips, Search Engines, SEO, Web Content, Website Design

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Website Design marketing downloads for the busy professional

• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  More tools on Case Studies, Customer Engagement, E-Commerce, Search Engine Marketing, Website Design, Websites
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  More tools on Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design

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