• Want to Better Manage Web Content? Five Questions for Your IT Staff by Ryan Stocker
  Well-run marketing campaigns must be supported by well-run websites to deliver rapid return on investment. By posing these five simple questions to IT staff, marketers can take on a more active role in ensuring a positive Web experience for visitors—delivering ...
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• Your Website's Missing Ingredient by Jerry Bader
  When websites fail, most often it's because they do not function effectively as your primary communication tool. The Web is overcrowded with options, and unless you're prepared to deliver a compelling, differentiating presentation you will be quickly dismissed as irrelevant. ...
  More articles on Creativity, Customer Engagement, Marketing Smarter, Videos, Website Design, Websites
• Grow Your Opt-in Email List: A Five-Step Guide by Kimberly Smith
  Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal.
  More articles on Copywriting, Customer Experience, Email Lists, Email Marketing, Landing Pages, Promotions, ROI, Social Media, Testing, Trade Shows/Events, Website Design
• Social Media: Three Essentials Your Business Needs Before You Engage by Elaine Fogel
  It's true that social media has become the most popular marketing channel since the advent of the Internet, but marketers need to develop a solid strategy first before testing the new waters. Whether yours is a small or midsize company, nonprofit, ...
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• Is Your Website Impeding Your SEO? by Jonathan Fashbaugh
  As the Web has evolved, websites have become diverse, particularly in how they are constructed. A wide variety of programming languages and design techniques are now used to build websites. Some of those coding and design techniques are detrimental to search-engine ...
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• Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience by Shaun Ryan
  In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional ...
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• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Base by Ruth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the ...
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• My So-Called Marketing Life: How Do I Extend the Reach of My Brand? by Sue Duris
  Although she has been successful in promoting and extending corporate brands, the author entered into another chapter of her life a few years ago: re-energizing an acting career. Eventually, she came to see marketing herself as an actor as the ...
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• Opportunity Rocks: Establishing Your Natural-Search Goals by John Thielmann
  Measuring your natural-search performance is definitely a good idea. However, establishing goals for your natural-search program is what will help communicate direction for the program and serve as a guide for measuring overall success. The challenge lies in establishing realistic goals ...
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• Anatomy of a Novel-Sized Landing Page (Part 1) by Kim MacPherson
  A good landing page should tell a story. But filling the page with fluff isn't going to sell your product or service. There is a method to the madness behind the creation of a great splash or jump page. And ...
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• Five Reasons to Change Your Registration Page (and Boost Conversions) by Amy Gesenhues
  Want to improve your online conversion rates? Reconsider your registration page. Whether your conversion process includes registering for a demo, signing up for an e-newsletter, or making a purchase, there are particular rules you should follow.
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• Speaking Their Language: How to Localize Your Message for Global Customers by Chanin Ballance
  Many companies already recognize the value of translations for reaching that vast worldwide audience. They've been having product information, press releases, and marketing and advertising copy converted into the languages of their current and potential customers for years. But smart companies ...
  More articles on Hiring Outside Resources, International Marketing, Local Marketing, Taglines, Website Design, Websites
• Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, Part 2 by Peter Sena
  This is the second part of an article that discusses the importance of good Web site design and the process of streamlining the creation of Web sites.
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• Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, Part 1 by Peter Sena
  Good site design starts with an idea—not with a technology. In today's internet obsessed world, far too many people are becoming more focused on the latest and greatest Web 2.0 buzzwords than on the fundamental purpose of the Web site. ...
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• Don't Settle for Web Site Mediocrity by David Salinas
  A Web site has to accomplish only two basic things to deliver success for your business—and those two things are mission-critical. A successful Web site must be built from the ground up to attract and capture: first, the attention of ...
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• Adopting a Web 2.0 Mindset: Walk Before You Wiki by Val Fox
  Companies have been scrambling to figure out how to leverage Web. 2.0 applications, but are they doing so for all the wrong reasons? With all the buzz about blogs, wikis, widgets, and other forms of user-driven Web interactions, the question ...
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• What to Test in Multivariate Testing: Identifying Site Factors (Part 3) by Eric Hansen
  In Part 2 of this series, the author looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test. By ...
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• Working With a Web Designer: Five Tips for Harmonious Web Projects by Tim Frick
  Missed deadlines. Blown budgets. Shoddy code. Bad design. The "Well, it works on my machine!" routine. Throw a dizzying array of technical terms into the mix, and you end up with a recipe for digital disaster. The process doesn't have ...
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• Four Ways to Grow Your Email File Organically: It Is So Worth the Wait by Kimberly Snyder
  All email marketing managers search for ways to grow their subscription files, and many options and opportunities exist to grow subscription files organically. Unfortunately, some email marketers still rely on purchasing permission-based lists as a means to increase their email file. ...
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• What to Measure in Multivariate Testing: Defining Your Success Goals (Part 2) by Eric Hansen
  In his last article, the author defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Now, he looks at what to measure in your tests and how to define your ...
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• Getting Hot, Hot, Hotter
  Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
  More articles on Market Research, PPC Campaigns, Search Engine Marketing, Website Design
• Never Break the Chain
  "With so many professionals paying so much attention and money to SEO efforts," says Jeff Blum of MBA Depot, "I am shocked by a huge mistake I see made repeatedly—site ...
  More articles on Links, Small Business, Website Design
• It's Not You, It's Them
  According to Ian Lurie, what you don't know about your customers can lead to ineffective website design and, consequently, lost sales. In a post at ...
  More articles on Customer Experience, Small Business, Website Design
• When the Honeymoon Is Over
  "Are you on an SEO honeymoon?" asks Ben McKay in a recent Search Engine Journal post. You know you are, he says. when you can think of simple ways to ...
  More articles on ROI, Search Engine Marketing, SEO, Website Design
• Form the Perfect SEO Storm
  Applying SEO best practices like keyword research and link-building is a surefire way to start increasing your search rankings. However, in a recent Search Engine Watch post, Chris Boggs warns ...
  More articles on Collaboration, Public Relations, Search Engine Marketing, SEO, Website Design
• Shall We Morph?
  Wondering how your retail website will survive the next digital innovation? Read on. In a post at the Standing Out From the Crowd blog, Luis Serpa offers advice for website ...
  More articles on Customer Behavior, E-Commerce, Website Design, Websites
• Stop Blabbing! I'm Here to Buy.
  At the Red Pill Email blog, John Caldwell presents one of the most common questions he receives from Web marketers: "We get great open rates and lots of clicks, but ...
  More articles on Customer Behavior, Email, Landing Pages, Sales, Search Engine Marketing, Website Design
• Peeling This Doesn't Make You Cry
  In an article at the MarketingProfs website,  Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a ...
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• Mind if I Take a Peek?
  In an article at MarketingProfs, Josh Nason suggests you might be letting valuable customer data go to waste. "In every campaign that you send out," he says, "you should have ...
  More articles on Customer Engagement, Email Lists, Email Marketing, Landing Pages, Segmentation, Website Design
• Feeling Left Out? Link Up at Home!
  Does your website feel like a wallflower these days—left out of the online marketing party? Are you seeking in vain those "rich anchor text" links from other websites or blogs ...
  More articles on Keywords, Links, Search Engine Marketing, SEO, Web Content, Website Design
• Where SEO Yin Meets SM Yang
  "Is your website search- and social-media-friendly?" inquires a recent post at the Online Marketing Blog. According to Lee Odden, search is the most efficient and effective way for consumers to ...
  More articles on RSS, Search Engine Marketing, SEO, Social Media, Web Content, Website Design, Word of Mouth
• Optimize B2B Email for Search, Pt. I
  "I get a fairly large number of content marketing emails each week," writes Galen de Young in a post at the B2B Marketing Blog. "I'm surprised how many of them ...
  More articles on B2B Marketing, Email Marketing, Keywords, SEO, Website Design, Writing
• Five Tips for Building a Better B2B Website
  What's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results ...
  More articles on B2B Marketing, Lead Generation, Marketing Tips, Videos, Web Analytics, Web Content, Web Copy, Website Design, Websites, YouTube
• Stay Away from Plug-and-Play
  Diana Huff offers an interesting warning to small businesses in a recent post at her B2B Marcom Writer blog: When creating a website, keep away from companies that offer "plug-and-play" ...
  More articles on B2B Marketing, Hiring Outside Resources, Small Business, Website Design
• Matchmaker, Matchmaker, Make Me a Match
  Anyone can claim to design websites. So before you hire a designer, it's important to ask a few key questions. Oliver Feakins of WebTalent recommends starting with a request to ...
  More articles on Hiring Outside Resources, SEO, Small Business, Website Design
• Sign Me Up!
  If you want to improve your online-conversion rate, says Amy Gesenhues in an article at MarketingProfs, you should probably take a look at your registration page. There are several reasons ...
  More articles on Customer Experience, Customer Relationships, Small Business, Website Design
• Meet the SEO Royal Family
  We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...
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• The Deep Pockets of Chatters
  Do Chatty Cathies spend more money online than other cyber citizens? New research says indeed they do. A recent survey of regular online shoppers from BoldChat and Bravestorm, LLC presents ...
  More articles on Customer Behavior, Customer Experience, Customer Retention, E-Commerce, Website Design
• Friends Help Friends Boost Rankings
  "I get by with a little help from my friends." The words of that old Beatles song could well be applied to today's search marketers. After all, there's nothing like a ...
  More articles on Collaboration, Google, Links, Press Releases, Search Engine Marketing, Web Content, Website Design
• Our Bad!
  When we highlighted Aaron Brazell's SXSW Cheat Sheet a few weeks ago, we made the error of assuming all of our readers would know what those four letters meant. As ...
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See all 34 marketing Daily Posts related to Website Design

Website Design case studies, deconstructing real life examples and illustrating lessons learned

• How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
  More case studies on B2B Marketing, Case Studies, Customer Behavior, Keywords, Landing Pages, Testing, Website Design
• How a User-Focused Website Boosted Sales at Jelly Bellyby Jelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.)
  More case studies on Case Studies, Customer Engagement, Hiring Outside Resources, SEO, Testimonials, User generated content, Web Analytics, Website Design, Websites
• How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Salesby Diapers.com
  CASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big.
  More case studies on Case Studies, E-Commerce, Keywords, Online Marketing, Search Engines, SEO, Testimonials, Website Design
• How a Nonprofit's Web Site Redesign Increased Functionality, Public Interest, and Donationsby Acumen Fund
  CASE STUDY: For nonprofits like the Acumen Fund, which uses philanthropic capital to help finance foreign entrepreneurs, the human story is key for capturing the attention of would-be volunteers and investors. Here's how a site redesign helped in a big way.
  More case studies on Case Studies, Customer Retention, Non Profits, Sales, Website Design
• How a University Embraced Social Media and Scored Millions in YouTube Viewsby Carnegie Mellon University
  How does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Social Media, Videos, Website Design, Word of Mouth, YouTube
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
  More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design

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Website Design online seminar broadcasts from the best minds in marketing

• Search Engine Optimizing Your Website, Soup to NutsAttendee rating:  - 1/15/2009
  More seminars on Copywriting, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content, Website Design, Websites
• Link Building for Online Publicity, Buzz and SEO: What's New and What's Tried and TrueAttendee rating:  - 12/18/2008
  More seminars on Blogging, Press Releases, Public Relations, RSS, SEO, Website Design, Websites
• Advanced Tactics in SEO: Part Art, Part Science Attendee rating:  - 3/27/2008
  More seminars on Blogging, Google, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Networking, Website Design
• Going Global on the Web: Avoid the Pitfalls and Seize the OpportunitiesAttendee rating:  - 2/28/2008
  More seminars on Customer Experience, International Marketing, SEO, Website Design, Websites
• Search Engine Optimization (SEO) for Really Big WebsitesAttendee rating:  - 6/28/2007
  More seminars on Keywords, Search Engines, SEO, Web Analytics, Web Content, Website Design, Websites
• Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer ExperienceAttendee rating:  - 3/29/2007
  More seminars on Blogging, Interactive Marketing, New Media, Social Media, Twitter, Videos, Website Design, YouTube
• Personas 1: Breakthrough Customer Insight for Product, Website Design and MoreAttendee rating:  - 3/7/2007
  More seminars on Collaboration, Customer Experience, Personas, Segmentation, Website Design
• Crash Course #5: The Wide World of Direct Marketing on the WebAttendee rating:  - 1/18/2007
  More seminars on Advertising, Channel Marketing, Copywriting, Direct Marketing, Landing Pages, Online Marketing, Web Analytics, Website Design
• Getting Google to Love Your Website . . . AgainAttendee rating:  - 9/28/2006
  More seminars on Google, ROI, Web Copy, Website Design, Websites
• Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine OptimizationAttendee rating:  - 2/16/2006
  More seminars on Creativity, Press Releases, RSS, SEO, Web Content, Website Design, Websites, Word of Mouth
• Behind the Wheel of Web Redesign: What Drives SuccessAttendee rating:  - 10/6/2005
  More seminars on Customer Experience, Marketing Tips, Website Design, Websites, Writing
• Killer Search Engine Content: Create Web Content to Get on the First Page of Search ResultsAttendee rating:  - 3/23/2005
  More seminars on Creativity, Search Engines, SEO, Web Content, Website Design, Writing
• One-to-One Email Campaigns for B2B OrganizationsAttendee rating:  - 1/20/2005
  More seminars on B2B Marketing, Email Campaigns, Marketing Tips, Permission Email Marketing, Personalization, Website Design, Websites
• Search Engine Optimization: Maximize Your Natural Search ChannelAttendee rating:  - 11/18/2004
  More seminars on E-Commerce, Keywords, Measurement, Search Engine Marketing, SEO, Web Copy, Website Design, Websites

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Website Design marketing downloads for the busy professional

• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  More tools on Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design

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