Website Design: How-to articles covering the latest marketing tactics, tips, and strategies.

• Why Lead Nurturing Is Like Hosting a Dinner Party (and Nine Ways to Do It Right)Charlotte Varela
  Lead nurturing and dinner parties require the host (marketer) to build and maintain relationships through conversation, rapport, and trust. And both involve careful planning...
  Content Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Personas, Sales, Web Content, Website Design, Websites
• Six Reasons Your Website Will FailOllie Bigler
  Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs ...
  Content, Customer Experience, E-Commerce, Mobile Marketing, SEO, Small Business, Social Media, Web Content, Website Design
• Helpful Conversion Optimization Advice From Rich Page: Get Started, Get ResultsHunter Boyle
  Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real ...
  Customer Acquisition, E-Commerce, Measurement, Segmentation, Testing, Web Analytics, Web Content, Website Design, Websites
• Want Effective Calls to Action? Use 'Action Trains'Alex Becker
  The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is ...
  B2C, Customer Acquisition, Customer Behavior, Customer Engagement, Direct Marketing, E-Commerce, Email Marketing, Facebook, Inbound Marketing, Lead Generation
• Which Mobile Approach Is Right for You? [Infographic]Verónica Maria Jarski
  Figuring out which mobile approach to take can be complicated. Fortunately, Mutual Mobile has created an infographic that guides you to your destination through the process of elimination, so you ...
  Content, Content Marketing, Digital Marketing, Mobile Marketing, Videos, Web Browsers, Website Design, Websites
• Seven Tips for Creating a Mobile-Aware Marketing CultureJoe Wozny
  The next cultural shift your organization must pay attention to is mobile marketing—at the strategic planning level and at the tactical level. As a marketer, are you ready to ease ...
  Advertising, Digital Marketing, Marketing Strategy, Marketing Tips, Mobile Marketing, Smart Phones, Web Analytics, Website Design, Websites
• Women Business Owners Upbeat, Boosting Marketing SpendLenna Garibian
  Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan ...
  Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Research Summaries, SEO, Social Media, Twitter, Website Design
• Your Guide to Getting Started With Digital SignageTodd Hemme
  When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, ...
  Advertising, Content, Customer Engagement, Digital Marketing, Direct Marketing, Interactive Marketing, Local Marketing, Product Marketing, Promotions, Website Design
• Building a Website Testing and Optimization Program: Implementation (Part 2)Kim Ann King
  This second article in a three-part series on website testing and optimization outlines the four key steps you'll need to take to implement your optimization program.
  Measurement, Segmentation, Testing, Website Design, Websites
• Building a Culture of Testing and Optimization: Planning (Part 1)Kim Ann King
  Whether you've been testing for years or you're just getting started, your optimization program's success depends on careful planning, implementation, and measurement. This is the first in a three-part series ...
  Customer Behavior, Lead Generation, Management, Measurement, Testing, Web Analytics, Website Design, Websites

Website Design: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew Grant
  Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
  Benchmarking, Customer Behavior, Digital Marketing, E-Commerce, Marketing Analytics, Marketing Smarts, Measurement, Online Marketing, Research, Web Analytics

Website Design: Online seminar broadcasts from the best minds in marketing

• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 with Scott Brinker
  Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
  Advertising, B2B Marketing, Inbound Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media
• MarketingProfs University: What Marketers Should Know About GoogleBroadcast on 9/15/2011 with Maile Ohye
  Learn the latest about Google Search and the evolving search landscape from the source. Google's Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site.
  Google, Marketing Smarter, Marketing Tips, Search Engine Marketing, Website Design, Websites
• Cure for the Common Website: Using Personas to Boost Site PerformanceBroadcast on 2/10/2011 with Mark O'Brien
  Persona development is one of the most important and overlooked aspects of website planning. During this 90-minute PRO seminar, learn everything you need to know to create personas and use them to develop a highly effective website.
  Customer Acquisition, Lead Generation, Marketing Tips, Personas, Website Design, Websites
• The Seven Deadly Sins of Landing Page DesignBroadcast on 11/11/2010 with Tim Ash
  Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash.
  Landing Pages, Online Marketing, Web Content, Website Design, Writing
• Today's Top Five SEO EssentialsBroadcast on 3/11/2010 with Janet Driscoll Miller
  Don't have the time or money to thoroughly search optimize your website? Learn what's absolutely critical to your SEO success.
  Google, Links, Marketing Tips, Search Engines, SEO, Web Content, Web Copy, Website Design
• Leading Them by the Nose: How Web Visitors Follow the Scent of InformationBroadcast on 3/4/2010 with Jared Spool
  Got Web content? Are visitors successful finding it, or do they give up and hit the Back button?
  Case Studies, Customer Experience, Marketing Smarter, Web Content, Website Design, Websites
• Bing Isn't Google: The Differences That Matter for Search MarketingBroadcast on 2/18/2010 with Janet Driscoll Miller
  What should you do to best optimize your website for Bing that you aren't already doing for Google?
  Google, Measurement, Metrics, New Media, Search Engine Marketing, Search Engines, Website Design, Websites
• Demolish the Roadblocks on Your Website: Clearing a Path for Customer Action, Sales and LoyaltyBroadcast on 1/21/2010 with Gerry McGovern
  Traditional marketing is about getting attention. Web marketing is about giving attention. There’s a world of difference between the two.
  Benchmarking, Management, Market Research, Marketing Budgets, Social Media, Website Design, Websites
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 with Michael Goodman, Anna Talerico
  Getting them there isn't enough. Here's how you can improve the odds of converting a Web visitor into a customer.
  Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites
• Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their TrustBroadcast on 10/29/2009 with Erin Anderson
  You'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not!
  Content Marketing, Marketing Tips, Web Content, Website Design, Websites, Writing

Website Design: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Design a Website That Resonates With Your UsersReleased on 9/21/2012 with Jon-Mikel Bailey
  In just 10 minutes, you'll learn how to design a user-centric website that performs better and gets the response you’re looking for from your audience.
  Customer Behavior, Digital Marketing, Online Marketing, Website Design
• Take 10: How to Increase Website ConversionReleased on 8/17/2012 with Sherice Jacob
  In just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away!
  Digital Marketing, Keywords, Landing Pages, Online Marketing, Take 10, Web Copy, Website Design, Websites
• Take 10: Three Tools for Website SuccessReleased on 2/10/2012 with Jon-Mikel Bailey
  In this Take 10, you'll learn about why content is your site's lifeblood and how navigation and layout guide the viewer to take action.
  Customer Behavior, Take 10, Web Content, Website Design, Websites
• Take 10: Five Steps to Creating & Registering a Site MapReleased on 6/10/2011 with Janet Driscoll Miller
  In this Take 10, search engine optimization expert Janet Driscoll Miller guides you along the important path of creating a site map. She walks you through the process of creating and registering your site map, then verifying your site with Bing and Google.
  Google, Marketing Tips, Take 10, Website Design, Websites
• Take 10: How to Add a Facebook Like Box to Your WebsiteReleased on 5/13/2011 with John Haydon
  In this Take 10, social media expert John Haydon will teach you how to add a Facebook Like Box to your website. You'll also learn how to customize the look and feel of the Like Box so it matches your website.
  Brand Loyalty, Customer Engagement, Facebook, Social Media, Take 10, Website Design
• Take 10: How to Create Your Own Online Press RoomReleased on 5/6/2011 with Michael Miller
  In this Take 10, Michael Miller gives you the skinny on how to create an online press room that generates publicity and new business. Learn what to include, how to promote it, and give investors and the press easy access to the news they're looking for.
  Content, Marketing Tips, Press Kits, Public Relations, Take 10, Website Design
• Take 10: How to Set Up a Multivariate Experiment in Google Website OptimizerReleased on 4/8/2011 with Janet Driscoll Miller
  In just 10 minutes, SEO expert Janet Driscoll Miller guides you through the process of setting up a multivariate test using Google Website Optimizer.
  Google, Landing Pages, SEO, Take 10, Testing, Web Analytics, Website Design
• Take 10: How to Set Up an A/B Experiment in Google Website OptimizerReleased on 3/4/2011 with Janet Driscoll Miller
  In this Take 10 webcast, optimization expert Janet Driscoll Miller walks you through how to set up an A/B experiment in Google Website Optimizer. She demonstrates each step in the process.
  Google, Landing Pages, Marketing Tips, Online Marketing, Take 10, Testing, Website Design
• Take 10: 7 Ways You Can Fix Your Website Forms to Get More LeadsReleased on 8/13/2010 with Bob DeStefano
  In just 10 minutes, Bob DeStefano will show you how to boost your leads by fixing your forms. Bob will share a number of successful tips and best practices you can put to work to optimize your forms for conversion, and turn your Website into a lead generation machine.
  Creativity, Inbound Marketing, Lead Generation, Take 10, Website Design, Writing
• Take 10: How to Add Your SEO Keywords to Your Website ContentReleased on 6/25/2010 with Janet Driscoll Miller
  In just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines.
  Content, Keywords, Marketing Tips, Search Engines, SEO, Take 10, Web Content, Website Design

Website Design: Marketing downloads for the busy professional

• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  Case Studies, Customer Engagement, E-Commerce, Search Engine Marketing, Website Design, Websites
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design