-
Five Things B2B Website Content Needs to Do to Engage Visitors
Last time, we offered Kate Headon Waddell's advice on building the B2B website of your dreams. This week, we take a closer look at creating magnetic site content. In a post ...
-
Four Steps to Building the B2B Website of Your Dreams
What does it take to construct a B2B website that grabs users' attention and shows them—right from the start—that it's the right place to be? According to Kate Headon Waddell, ...
-
Five Ways to Make Your Website Tablet-Friendly
You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of ...
-
Four Online Tips for Offline Companies
We live in an age when many companies have an online-only presence. "But for most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the ...
-
Websites Top Online Source of B2B Leads, but Still Underperforming
Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate websites, ...
-
How to Make Google's Panda Update Work for You
With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and ...
-
How to Create Customer Personas
"Your site has hordes of visitors every day clamoring to check out the vintage comics you sell," writes Veronica Maria Jarski at MarketingProfs Daily Fix. "But what do you know ...
-
Social Sign-In Favored Over Traditional Web Registration
Consumers are frustrated with online registration: When required to register or create an account at a website, only 25% do so, whereas 75% leave the site; 66% say social sign-in ...
-
Don't Add Insult to 404 Injury
"While browsing a website this week," writes Paul Williams at MarketingProfs Daily Fix, "I clicked a link that seemed interesting. However, the site had changed file structure since the link ...
-
Four Ways to Optimize Your E-Commerce Website
"E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
-
Four Tips for E-Newsletter Success
Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter ...
-
Improve Your Website by Removing These Four Things
Marketing experts often tell you which features your website absolutely must have. But for a post at the HubSpot blog, Kipp Bodnar created a list of items you should delete ...
-
How Calls to Action Can Generate Monster Leads
In a post at HubSpot, Kipp Bodnar argues for the integration of your business blog and your corporate website. "Blogs are dynamic; they drive fresh content that prospects and search ...
-
Two Ways Search Marketers Can Leverage Facebook
"Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, ...
-
Three Things You Need To Know About Website Design
Jonathan Kranz writes that he often winces at the missed opportunities he sees in B2C and B2B websites. "There may be nothing particularly 'wrong' about the design, the underlying coding, ...
-
It's All in How You Present Yourself
"The basic method of gaining a subscriber is simply asking someone to sign up for your mailing list," writes David Godot in a Pro article at MarketingProfs. "If a customer ...
-
Pageviews Down, Viewers Up!
"A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
-
Beat 'em to the Finish Line!
In a recent post at Search Engine People, Stephanie Woods reports there's been chatter lately about Google's making page-load speed an important part of its algorithm. That should come as no ...
-
Careful How You Land That Thing
When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a ...
-
You Might Get What You Ask For
It's unlikely that Sound Transit expected a seven-minute video critique when it requested user feedback on its website. But that's exactly what the operator of Seattle's buses and trains got ...