• How to Run Your Own Successful Virtual Conference by Kimberly Smith
  Intrigued by the ease, broader reach, and lower cost of hosting a virtual event? Be aware that there are distinguishable differences in how online conferences are planned and carried out—and the technology is just the beginning. Here's how to effectively ...
  More articles on Hiring Outside Resources, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sponsorship, Trade Shows/Events
• Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a Car by Scott Painter
  The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, and, by extension, giving dealers a more effective, targeted channel ...
  More articles on Lead Generation, Lead Quality, Metrics, Online Marketing, Pricing, Sales
• Six Steps to Forging Customer Relationships at Tradeshows and Conferences by Kimberly Smith
  Tradeshow and conference sponsorships don't come cheap, but they do bring prospects face-to-face with your company and brand. In doing so, they offer a unique opportunity to establish stronger, more-personal connections with potential customers, which can, in turn, generate solid ...
  More articles on Advertising, Customer Relationships, Facebook, Lead Generation, LinkedIn, Social Media, Sponsorship, Trade Shows/Events
• Real Marketing Analytics for B2B Lead Generation by Lisa Cramer
  Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads ...
  More articles on B2B Marketing, CRM, Landing Pages, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Smarter, Metrics, ROI
• Maximizing Lead-Generation Marketing ROI, Part 3: Measuring Effectiveness by Jim Lenskold
  How do you know whether your lead-generation program is working and delivering a good ROI for the company? You may be doing some lead tracking to understand conversion rates and customer profitability, which is great. But the sales team will ...
  More articles on Collaboration, Lead Generation, Measurement, ROI, Sales, Testing
• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation by Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...
  More articles on Blogging, Digital Marketing, Landing Pages, Lead Generation, Market Research, Newsletters, PPC Campaigns, Promotions, Targeting, Web Analytics
• Maximizing Lead-Generation Marketing ROI, Part 2: Insight, Alignment, and Action by Jim Lenskold
  The need to better align the sales and marketing organizations is generally well known. They are connected through their shared roles in motivating customer-purchase activities and divided by different cultures that concentrate on distinct portions of the customer-purchase funnel. There's no ...
  More articles on Collaboration, Lead Generation, Lead Quality, Measurement, ROI, Sales
• Did My Video Ad Work? How to Use Simple Tools to Measure the Effectiveness of Online Video Ads by Diaz Nesamoney
  Do video ads work to turn viewers into buyers and passionate brand advocates? For starters, measurement of the effectiveness of video ads gets bogged down by syndication, viral distribution, viewing via social networks, and many other factors. So how can you ...
  More articles on Advertising, Brand Awareness, Customer Engagement, Economic Crisis, Lead Generation, Measurement, Metrics, Social Networking, Videos
• Five Reasons to Change Your Registration Page (and Boost Conversions) by Amy Gesenhues
  Want to improve your online conversion rates? Reconsider your registration page. Whether your conversion process includes registering for a demo, signing up for an e-newsletter, or making a purchase, there are particular rules you should follow.
  More articles on Customer Experience, Lead Generation, Website Design, Writing
• How to Fix a Leaky Web Site by Bob DeStefano
  Your company may already have more than enough traffic on your Web site to achieve your business goals, but the problem is that you may have a leaky Web site: Prospects and customers are visiting your Web site, but very ...
  More articles on Customer Engagement, Lead Generation, Web Analytics, Web Copy, Websites
• Four Overlooked Benefits of Telemarketing (and How to Make the Most of Them) by Michelle Palmer
  Whenever I can, I include telemarketing as part of a comprehensive lead-generation program. When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there's no contact method that's more direct or ...
  More articles on Brand Awareness, Lead Generation, Marketing Tips, Telemarketing
• How to Target Your Prospects With Military Precision by J. Woody Meachum
  Predicting where your prospects are online is tricky—and often expensive. And it's not always about where they are but also what are the best ways to reach them. How should you decide where to start? The military has utilized a system called ...
  More articles on Digital Marketing, Lead Generation, Marketing Smarter, Marketing Tips, Personas
• Maximizing Lead Generation Marketing ROI (Part 1): Lead Quality Counts by Jim Lenskold
  Marketers responsible for lead generation are all too familiar with some common challenges—getting closed-loop feedback from the sales organization, measuring marketing effectiveness beyond just lead quantity and cost per lead, and building strong alignment with the sales organization. As presented in ...
  More articles on Lead Generation, Lead Quality, Lead Scoring, Measurement, ROI
• How to Generate Marketing Leads Efficiently and Increase Marketing Returns by Zephrin Lasker
  Marketers are under pressure to generate returns. Cost-per-lead lead-generation advertising allows online marketers to pay only for leads—not for clicks and impressions that might never convert. Here are four steps to generate leads and increase your returns.
  More articles on Advertising, Lead Generation, Marketing Tips, Metrics, Online Marketing, Recession
• Eight Ways to Integrate Webinars Into a B2B Marketing Plan by Laura Heinrich
  B2B sales happen over a period of several months as trust builds between the prospect and the seller. Webinars may be used not just to bring new leads in the door but also to move existing leads through the pipeline ...
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• Lead Scoring: A Leading Priority for Marketers by Lisa Cramer
  Today, leads flow to Marketing from ever-increasing online sources—email campaigns, the company Web site, Google AdWords and Google searches, webinars, online advertising, blogs, and virtual trade shows—as well as from traditional marketing activities. The sheer volume of leads, or "suspects," can ...
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• Five Inexpensive Direct Mail Tools to Generate Sales Leads Fast by Dean Rieck
  Isn't direct mail pricey? It can be. But don't think that you have to create big, flashy mailers. In fact, when your goal is to generate sales leads, simpler, cheaper formats often work better. Here are five basic direct mail ...
  More articles on Direct Marketing, Lead Generation, Marketing Tips
• Getting in the Front Door of Prospects: Five Creative Marketing Ideas That Work by Elaine Fogel
  How can you build and steward a long-term customer relationship if you can't access your prospect in the first place? To reach those big fish takes creativity, perseverance, ingenuity, chutzpah, and, sometimes, just plain dumb luck. Here are five creative ...
  More articles on Customer Acquisition, Lead Generation, Marketing Smarter, Sales, Targeting
• Lead-Generation Blueprints in 30 Minutes: How a Company Quadrupled Marketing ROI by Mike Gospe
  Marketers must continually fight the temptation of executing random, disconnected lead-generation activities to prospects. Success today requires marketers to apply the discipline of campaign development in order to establish a relevant, timely dialog with the target audience.
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• How to Solve Direct Marketing's Five Biggest Problems by Russell Kern
  Direct marketers live in an impatient world. A week (maybe two) after a campaign drops, the verdict is in. And if that campaign appears not to be working, it either gets fixed pronto, or the direct marketer gets fired. To avoid ...
  More articles on Copywriting, Direct Marketing, Lead Generation, Lead Quality, Marketing Tips, Targeting

See all 121 marketing articles related to Lead Generation

• Oh, Yeah? Give Me One Good Reason.
  "Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running," Ardath Albee notes in a recent post at the Marketing ...
  More articles on B2B Marketing, Customer Engagement, Lead Generation, Sales, Writing
• Active Headlines Get More Attention
  Fact No.1 That We All Know: Providing free content such as whitepapers or research reports can be a great B2B lead generator. Fact No.2 That We All Know: B2B marketers' ...
  More articles on B2B Marketing, Copywriting, Lead Generation, Sales
• That Looks, Sounds, Feels, Smells, Tastes Nice!
  "If you want your B2B lead-generation campaigns to be as successful as possible, you need your ... messages to break through the clutter, get your prospects' attention and provide them ...
  More articles on B2B Marketing, Creativity, Customer Engagement, Lead Generation, Sales
• Why Not Quantity AND Quality?
  When Melissa Marron recently checked out the lead-generation-related results of the MarketingProfs' Marketing ROI & Performance Evaluation Study, it prompted her to ask this question of her fellow B2B marketers: ...
  More articles on B2B Marketing, Lead Generation, Lead Quality, Sales, Segmentation
• The Funnel Sprung a Leak
  "Many senior sales executives are still looking for a predictable flow of leads at the end of a lead acquisition and nurturing 'funnel,'" says Francois Gossieaux in a post at ...
  More articles on Collaboration, Customer Experience, Lead Generation, Small Business
• Low-Tech and Lovin' It
  You probably invite customers to join your email list during their online activity, but do you have list-building strategies for offline interactions? Andy Sernovitz uses a post at Damn! I ...
  More articles on Creativity, Email Lists, Lead Generation, Marketing Analytics
• Follow the Leader
  "Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails," says Lisa Cramer in an article at MarketingProfs. ...
  More articles on Email Campaigns, Lead Generation, Lead Nurturing, Marketing Analytics, Metrics
• RU Linked in or Left out?
  Heads-up: It's time to take a fresh look at LinkedIn. That's what Diana Huff says in a recent guest post at the Savvy B2B Marketing blog. "In the last year ...
  More articles on B2B Marketing, Lead Generation, LinkedIn, Market Research, Social Networking
• In Search of the B2B Holy Grail
  Surefire lead nurturing may well be the Holy Grail of B2B marketing. Marketers remain in constant pursuit of the golden tactics that will consistently convert prospects into paying customers. Well, ...
  More articles on B2B Marketing, Lead Generation, Lead Nurturing, ROI
• I Feel Your Pain—Here's an Aspirin
  "When your visitor arrives at your site," says Pete Caputa in a post at HubSpot, "they're most likely looking to solve a problem. In order to grab their attention and ...
  More articles on Copywriting, Lead Generation, Small Business, Web Content
• Five Tips for Building a Better B2B Website
  What's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results ...
  More articles on B2B Marketing, Lead Generation, Marketing Tips, Videos, Web Analytics, Web Content, Web Copy, Website Design, Websites, YouTube
• Seeing the Light on Conversions
  Getting the most out of your website? As a B2B marketer in the IT world, you likely have a key objective for your site: generating leads and moving prospects to ...
  More articles on B2B Marketing, High-Tech Marketing, Lead Generation, Search Engine Marketing, Websites
• The Raw and the Cooked
  "For marketers, it's very easy to get caught up in raw numbers," says Prashant Kaw in a brief video embedded in a post at the HubSpot blog. "Such as, 'Oh, ...
  More articles on Channel Marketing, Lead Generation, Marketing Analytics, Measurement, Sales
• Your ROI's Sick? Don't Blame the Downturn.
  Jon Miller wrote an interesting article for MarketingProfs last summer that deserves a second look. Its title: "The Definitive Guide to B2B Marketing in a Recession." ('Nuff said?) One point ...
  More articles on B2B Marketing, Lead Generation, Lead Nurturing, Recession, ROI, Targeting
• Time to Clean Out Those Pipes
  Are your sales pipelines feeling a bit clogged lately? Well, welcome to the recession, says Scott Gillum in a recent MarketBridge blog post. "With customers delaying and/or postponing decisions altogether, ...
  More articles on B2B Marketing, Lead Generation, Sales
• Bandage, Please
  All marketers have the same goal for their paid search campaigns: increase conversions while keeping costs down. So when the opposite occurs and a marketer finds him or herself spending ...
  More articles on Ad Copy, Keywords, Landing Pages, Lead Generation, Search Engine Marketing, SEO
• Help Me, Guide Me, Grow My Leads
  According to a recent white paper from Pontiflex, online lead generation grew 71% in the 2006-2007 timeframe, more than twice as fast as the online ad market. But conducting a ...
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Lead Generation case studies, deconstructing real life examples and illustrating lessons learned

• How a Small Company Went Global (Without Breaking the Bank)by Lingo24.com
  CASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it.
  More case studies on Case Studies, Collaboration, International Marketing, Keywords, Lead Generation, Local Marketing, Positioning, Search Engine Marketing
• How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
  More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
• How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%by Intellitactics, Inc.
  CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue.
  More case studies on B2B Marketing, Case Studies, Email Campaigns, Lead Generation, Lead Quality, Thought Leadership, Web Analytics, Web Content
• How a Targeted Lead-Development Program Earned an IT Company 34% Yearly Growth for Five Years (and Counting)by CenterBeam
  CASE STUDY: For IT company CenterBeam, sales is indeed a numbers game, but not in the traditional sense. Rather than trying to engage as many leads as possible, the company's sales force instead nurtures a smaller quantity of well-qualified prospects.
  More case studies on Case Studies, Email Marketing, Lead Generation, Lead Nurturing, Targeting
• How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage Customersby Intuit, Inc.
  CASE STUDY: Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral a spot in the marketing mix.
  More case studies on Case Studies, Customer Engagement, Interactive Marketing, Lead Generation, Small Business, Word of Mouth
• How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked Leadsby Babcock & Jenkins
  CASE STUDY: Relationship-marketing firm Babcock & Jenkins didn't tell prospects what it could do, it gave them a taste. Its campaign, launched with a package of brownies from a mystery source, showed how it uses intrigue, personalization, humor, and the soft-sell to establish and advance client relationships. Results: A tasty 50% response rate.
  More case studies on Brand Awareness, Case Studies, Creativity, Customer Relationships, Lead Generation, Personalization, Targeting, Websites
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
  More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
• How One Whitepaper Generated 500 Leads and Significant PR for a B2B Manufacturerby JER Envirotech
  JER Envirotech, a manufacturer of environmentally friendly thermoplastic biocomposite materials, needed to stand out in the green manufacturing industry. Its solution: create a white paper to both explain and build credibility for its offerings. Here's how that led to 500 new leads over 60 days.
  More case studies on B2B Marketing, Case Studies, Lead Generation, Public Relations, White Papers
• How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalizationby Company: Continental Warranty
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.
  More case studies on Case Studies, Customer Engagement, Landing Pages, Lead Generation, Personalization, PPC Campaigns, Sales, Search Engine Marketing, Targeting
• How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana Solutions
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.
  More case studies on B2B Marketing, Case Studies, Facebook, Google, Keywords, Lead Generation, Search Engine Marketing, Small Business, Social Media, Websites
• How a Technology Firm Upped Webinar Attendance, Improved Lead Nurturingby Objectivity, Inc.
  By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of the leads is high as well: More than 30% of the leads typically score high enough to be handed off to sales.
  More case studies on B2B Marketing, Case Studies, Lead Generation, Lead Nurturing, ROI, Sales, Webinars
• How a Virtual Conference Enabled Software Provider Cognos to Slash Costs and Extend Reachby Cognos, Inc.
  Cognos held some 10 conferences annually for its customers and prospects. When the software provider tried a single 3-D virtual conference, it reached more active visitors than the 10 conferences combined.
  More case studies on Case Studies, Customer Retention, Lead Generation, Webinars
• How Siemens Medical Proved That a Landing Page with a Single, Compelling Offer Is More Effectiveby Siemens Medical Solutions
  Siemens Medical Solutions wanted to elminate links that were secondary to the main offer on landing pages. But Marketing needed to prove its case to other departments. The approach? Test, test, test.
  More case studies on Case Studies, Landing Pages, Lead Generation, Sales and Advertising
• How a Private Software Company Doubled Its Email Campaigns and More Than Quadrupled Sales Leadsby Pavilion Technologies
  Privately held Pavilion Technologies knows how important it is for businesses to track ROI. But two years ago, its marketing department realized it was having trouble tracking its own ROI. Pavilion ultimately found a solution through a software system that helps monitor all prospects who visit its Web site.
  More case studies on Case Studies, Email Campaigns, Lead Generation, ROI
• How a Manufacturer Increased Sales 30% by Using the Right Vertical Search Engineby RUD Chain, Inc.
  A Web site isn't much of a marketing tool if your target audience can't find it. Officials at RUD Chain, a manufacturer of high-end industrial chains, discovered that access to a quality vertical search engine was the missing link to getting its Web site in front of key customers. Until a few years ago, RUD Chain advertised primarily on general commerce-oriented Web sites and in trade magazines. But those avenues produced few sales leads.
  More case studies on Case Studies, Lead Generation, Sales, Search Engine Marketing, Search Engines
• How a Technology Services Company's Online Marketing Campaign Generated a 30-Times ROIby BearingPoint, Inc.
  BearingPoint, a global provider of management and technology services, had won a major contract to implement a complicated voice over Internet protocol (VoIP) system for a financial company and wanted to leverage off that success. But it was competing with larger telecommunications brands to educate potential new customers about the new technology. By using multiple channels to get potential customers to visit its Web site and fill out a "BearingPoint VoIP Readiness Assessment Tool," the company was able to educate customers, gain sales leads, and often accelerate the typical nine-month period it took to close a large sale.
  More case studies on Brand Awareness, Case Studies, Lead Generation, Online Marketing, ROI
• How A Financial Services Firm Increased its Deliverables by 25%, With Fewer Staff, After New US Regulationsby Rydex Investments
  In an era of increasing federal regulation and greater competition in the mutual fund market, a financial firm found itself needing to modernize its marketing efforts. Rydex Investments, a private company that sells funds and other financial products primarily to institutional investors, decided to try some new techniques to get its sales materials quickly into the hands of prospective customers.
  More case studies on Case Studies, Lead Generation, Marketing Strategy, Sales
• How a High-Tech Company Created a Searchable Customer Reference Database that Tripled References and Closed Salesby Network Appliance
  The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates approached new prospects. By putting together a customer reference management database filled with relevant data on customers, the company was able to cut the amount of search time from days to seconds. The new information, along with the timely way it can be accessed, has more than tripled the number of customer references at the sales force's disposal.
  More case studies on Case Studies, Customer Relationships, Lead Generation, Sales
• How a B2B Community Site Increased Lead Volume for Its Advertisers by 50%by ITtoolbox
  ITtoolbox was looking for a way to increase ROI on lead-generation campaigns for its 700 advertisers, among them such big guns as IBM, Microsoft, and Accenture. So ITtoolbox built its own contextual keyword engine, which provided a greater than 50% boost in lead volume and dramatically increased relevancy, boosting conversion rates for advertisers.
  More case studies on B2B Marketing, Case Studies, Lead Generation, ROI, Social Media

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Lead Generation online seminar broadcasts from the best minds in marketing

• How to Make Your B-to-B Website a Lead Generation MachineAttendee rating:  - 2/26/2009
  More seminars on B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRAttendee rating:  - 1/7/2009
  More seminars on Lead Generation, Marketing Tips, Measurement, Metrics, Public Relations, Social Media, Websites, Word of Mouth
• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationAttendee rating:  - 11/6/2008
  More seminars on B2B Marketing, Blogging, Copywriting, Customer Relationships, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sales, Social Networking
• Marketing in an Economic MeltdownAttendee rating:  - 10/10/2008
  More seminars on Customer Retention, Economic Crisis, Lead Generation, Market Research, Marketing Strategy, Marketing Tips, Public Relations
• Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up BusinessAttendee rating:  - 10/2/2008
  More seminars on B2B Marketing, Channel Marketing, Customer Acquisition, Lead Generation, Marketing Strategy, Measurement, Sales, Telemarketing
• How to Market Consulting and Professional ServicesAttendee rating:  - 5/1/2008
  More seminars on Branding, Customer Acquisition, Customer Retention, Lead Generation, Marketing Strategy, Services Marketing
• Generating Leads With Compelling White PapersAttendee rating:  - 2/8/2008
  More seminars on Customer Acquisition, Lead Generation, Marketing Tips, White Papers, Writing Whitepapers
• Buyer Personas: A Smart Way to Align B2B Sales and MarketingAttendee rating:  - 1/17/2008
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Personas, Sales, Targeting, Web Content
• How to Develop a B2B Lead Nurturing Program that Really WorksAttendee rating:  - 12/20/2007
  More seminars on B2B Marketing, Customer Relationships, Lead Generation, Lead Nurturing, Referrals, Sales, Thought Leadership
• How To Build a Consistent Pipeline of Customer ReferralsAttendee rating:  - 10/18/2007
  More seminars on Lead Generation, Marketing Tips, Referrals, Word of Mouth
• Crash Course #9: Direct Marketing Techniques for B-to-B Lead GenerationAttendee rating:  - 3/1/2007
  More seminars on B2B Marketing, Direct Marketing, Lead Generation, Lead Nurturing, Lead Quality, Measurement, ROI
• Crash Course #3: How to Craft a Compelling Direct Marketing Offer and Call-to-ActionAttendee rating:  - 11/30/2006
  More seminars on Copywriting, Customer Engagement, Direct Marketing, Lead Generation, Marketing Tips, Targeting, Testing
• Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesAttendee rating:  - 10/19/2006
  More seminars on Advertising, Copywriting, Direct Marketing, E-Commerce, Lead Generation, Mail Order, Marketing Tips, Metrics
• Bridging the B2B Sales and Marketing GapAttendee rating:  - 10/12/2006
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Sales, Value Propositions
• Best Direct Marketing Strategies for B-to-BAttendee rating:  - 4/13/2006
  More seminars on B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Marketing Analytics, Marketing Budgets
• Lead Generation, Qualification and TrackingAttendee rating:  - 3/10/2005
  More seminars on Lead Generation, Lead Nurturing, Lead Quality, Measurement, ROI, Sales
• More Profitable B2B Marketing:
  Manage Your Leaky Sales & Marketing FunnelAttendee rating:  - 8/12/2004
  More seminars on B2B Marketing, Collaboration, Lead Generation, Management, Promotions, ROI, Sales

See all On Demand Seminars in our library

Lead Generation marketing downloads for the busy professional

• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  More tools on Case Studies, Customer Relationships, Email, Email Deliverability, Email Marketing, Lead Generation
• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  More tools on Email Deliverability, Email Lists, Email Marketing, Lead Generation, Lead Quality, Marketing Budgets
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
• B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media
  Research on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
  More tools on Lead Generation, Lead Nurturing, Lead Quality
• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  More tools on Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Sales
• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  More tools on B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Targeting
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  More tools on Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  More tools on Lead Generation, Lead Scoring, Marketing Tips, Metrics, Sales, Trade Shows/Events
• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  More tools on Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing
• Sales & Marketing Alignment - Apr. 2005
  Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
  More tools on Collaboration, Lead Generation, Market Research, Measurement, Public Relations, White Papers
• Marketing ROI and the Sales Funnel
  In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.
  More tools on Collaboration, Lead Generation, Measurement, Metrics, ROI, Sales

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