- How to Run Your Own Successful Virtual Conference
by Kimberly SmithIntrigued by the ease, broader reach, and lower cost of hosting a virtual event? Be aware that there are distinguishable differences in how online conferences are planned and carried out—and the technology is just the beginning. Here's how to effectively ...
- Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a Car by Scott Painter
The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, and, by extension, giving dealers a more effective, targeted channel ...
- Six Steps to Forging Customer Relationships at Tradeshows and Conferences
by Kimberly SmithTradeshow and conference sponsorships don't come cheap, but they do bring prospects face-to-face with your company and brand. In doing so, they offer a unique opportunity to establish stronger, more-personal connections with potential customers, which can, in turn, generate solid ...
- Real Marketing Analytics for B2B Lead Generation by Lisa Cramer
Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing.
Today, marketers must find a way to manage leads ...
- Maximizing Lead-Generation Marketing ROI, Part 3: Measuring Effectiveness by Jim Lenskold
How do you know whether your lead-generation program is working and delivering a good ROI for the company? You may be doing some lead tracking to understand conversion rates and customer profitability, which is great. But the sales team will ...
- Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation
by Yael K. PennGrowing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...
- Maximizing Lead-Generation Marketing ROI, Part 2: Insight, Alignment, and Action by Jim Lenskold
The need to better align the sales and marketing organizations is generally well known. They are connected through their shared roles in motivating customer-purchase activities and divided by different cultures that concentrate on distinct portions of the customer-purchase funnel.
There's no ...
- Did My Video Ad Work? How to Use Simple Tools to Measure the Effectiveness of Online Video Ads by Diaz Nesamoney
Do video ads work to turn viewers into buyers and passionate brand advocates?
For starters, measurement of the effectiveness of video ads gets bogged down by syndication, viral distribution, viewing via social networks, and many other factors. So how can you ...
- Five Reasons to Change Your Registration Page (and Boost Conversions) by Amy Gesenhues
Want to improve your online conversion rates? Reconsider your registration page. Whether your conversion process includes registering for a demo, signing up for an e-newsletter, or making a purchase, there are particular rules you should follow.
- How to Fix a Leaky Web Site by Bob DeStefano
Your company may already have more than enough traffic on your Web site to achieve your business goals, but the problem is that you may have a leaky Web site: Prospects and customers are visiting your Web site, but very ...
- Four Overlooked Benefits of Telemarketing (and How to Make the Most of Them) by Michelle Palmer
Whenever I can, I include telemarketing as part of a comprehensive lead-generation program. When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at an event, there's no contact method that's more direct or ...
- How to Target Your Prospects With Military Precision by J. Woody Meachum
Predicting where your prospects are online is tricky—and often expensive. And it's not always about where they are but also what are the best ways to reach them.
How should you decide where to start?
The military has utilized a system called ...
- Maximizing Lead Generation Marketing ROI (Part 1): Lead Quality Counts by Jim Lenskold
Marketers responsible for lead generation are all too familiar with some common challenges—getting closed-loop feedback from the sales organization, measuring marketing effectiveness beyond just lead quantity and cost per lead, and building strong alignment with the sales organization.
As presented in ...
- How to Generate Marketing Leads Efficiently and Increase Marketing Returns
by Zephrin LaskerMarketers are under pressure to generate returns. Cost-per-lead lead-generation advertising allows online marketers to pay only for leads—not for clicks and impressions that might never convert. Here are four steps to generate leads and increase your returns.
- Eight Ways to Integrate Webinars Into a B2B Marketing Plan by Laura Heinrich
B2B sales happen over a period of several months as trust builds between the prospect and the seller. Webinars may be used not just to bring new leads in the door but also to move existing leads through the pipeline ...
- Lead Scoring: A Leading Priority for Marketers by Lisa Cramer
Today, leads flow to Marketing from ever-increasing online sources—email campaigns, the company Web site, Google AdWords and Google searches, webinars, online advertising, blogs, and virtual trade shows—as well as from traditional marketing activities.
The sheer volume of leads, or "suspects," can ...
- Five Inexpensive Direct Mail Tools to Generate Sales Leads Fast by Dean Rieck
Isn't direct mail pricey? It can be. But don't think that you have to create big, flashy mailers. In fact, when your goal is to generate sales leads, simpler, cheaper formats often work better. Here are five basic direct mail ...
- Getting in the Front Door of Prospects: Five Creative Marketing Ideas That Work
by Elaine FogelHow can you build and steward a long-term customer relationship if you can't access your prospect in the first place? To reach those big fish takes creativity, perseverance, ingenuity, chutzpah, and, sometimes, just plain dumb luck. Here are five creative ...
- Lead-Generation Blueprints in 30 Minutes: How a Company Quadrupled Marketing ROI by Mike Gospe
Marketers must continually fight the temptation of executing random, disconnected lead-generation activities to prospects.
Success today requires marketers to apply the discipline of campaign development in order to establish a relevant, timely dialog with the target audience.
- How to Solve Direct Marketing's Five Biggest Problems
by Russell KernDirect marketers live in an impatient world. A week (maybe two) after a campaign drops, the verdict is in. And if that campaign appears not to be working, it either gets fixed pronto, or the direct marketer gets fired.
To avoid ...