Customer Acquisition: How-to articles covering the latest marketing tactics, tips, and strategies.
The Holiday Longtail: Five Ways to Extend Your Holiday Marketing Into 2015 for Greater ResultsJay CalavasTo create long-term customer loyalty and profits, marketing professionals need to find a way to extend the yearend holidays' sales momentum into the New Year.
Four Tips for Cooking Up and Serving Consumable ContentJulie WingerterAs a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. Straight from the marketer's cookbook, here are four tips for ...
The Evolving Sales FunnelAlessandra CeresaThere is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved.
Making Lead Gen More Actionable: Eight B2C Customer Acquisition TipsNeil RosenWe all know that a steady stream of leads is essential to keeping a business afloat. But coming up with original and effective ways to attract and convert qualified leads ...
Five Ways to Turn New Holiday Customers Into Loyal, Year-Round PatronsTom CaporasoThere's no off-season in retail marketing, especially online—where, if you're not moving forward, you're automatically falling behind.
Five Ways to Boost Revenue Without Increasing Customer CountCasey FarquharsonIn search of additional revenue, businesses often go off into the unknown, chasing new customers and forgetting about their existing customer or client base and its vast untapped potential.
Top Five Questions Marketers Should Always Be Asking ThemselvesPreeti UpadhyayaWith so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these ...
10 Tactics to Increase Newsletter SubscriptionsAleksander CzyzCollecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming ...
How to Align Your Company's Sales and Marketing Efforts in Eight StepsMatt Close, Maureen BlandfordBy nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model.
2014 B2B Forum: A Sampling of Session RecapsDan GorgoneDay 1 of the MarketingProfs 2014 B2B Forum was, as expected, both highly educational and downright entertaining, featuring speakers Scott Stratten, Stacy Darling, Susan Emerick, Shane Snow, Marti Konstant, Tom ...
Customer Acquisition: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneTom Martin—founder of Converse Digital and author of The Invisible Sale—discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.
Whiteboard Selling: Author Corey Sommers Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneCorey Sommers, SVP of whiteboard strategy at Corporate Visions, is also co-founder of WhiteboardSelling, where he was CMO. In this episode of Marketing Smarts, he discusses the book he co-wrote with David Jenkins, Whiteboard Selling: Empowering Sales Through Visuals.
The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]by Matthew GrantEllen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too...
Customer Acquisition: Online seminar broadcasts from the best minds in marketing
- How to Turn Trade Show Leads Into Trade Show SalesBroadcast on 9/18/2014 with Jim BerettaIn this PRO seminar, we'll share proven tips and techniques that will help you continue the conversation after the show, extending the life of the event and your marketing budget. You'll learn how to master trade show data that can lead to big results for your company.
- The Art of Sales Conversations: Winning Clients and Increasing RevenueBroadcast on 10/27/2011 with Mike SchultzMaster the skills needed to influence prospects through better sales conversations during this insightful PRO seminar. Learn how uncovering your clients' needs throughout the conversation process can help you increase their desire to buy from you (and for full price).
- Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 with Tim AshOnline conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers.
- 8 Triggers that Turn Customer Distraction into TractionBroadcast on 4/14/2011 with Adrian OttLearn how to manage customer time to your advantage with the eight key triggers that drive customer time and attention.
- Cure for the Common Website: Using Personas to Boost Site PerformanceBroadcast on 2/10/2011 with Mark O'BrienPersona development is one of the most important and overlooked aspects of website planning. During this 90-minute PRO seminar, learn everything you need to know to create personas and use them to develop a highly effective website.
- 'Where's Waldo?' Getting Found and Gaining New Business on LinkedInBroadcast on 10/14/2010 with Mark AmtowerLinkedIn is the near-perfect venue for attracting the types of customers you need for your business, but it is all too easy to be lost in the "crowd." This seminar provides tips and tactics that you can start using today to make sure you stand out and find business, from someone who uses LinkedIn successfully every day.
- Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)Broadcast on 3/25/2010 with Roy Young, and featured MarketingProfs B2B Forum SpeakersGet expert advice on how to turn more leads into customers through the latest techniques in lead management and integration of social media into your marketing programs.
- Seven Fast-Acting Methods to Drive B2B Revenue NowBroadcast on 5/14/2009 with John CoeIs your B2B sales force stalled right now? As a marketer, it's up to you to help them overcome economic obstacles in meeting today's revenue goals.
- Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up BusinessBroadcast on 10/2/2008 with Michael A. BrownWhen e-marketing hit its stride, you didn’t toss out your telephones, did you? Neither did your business prospects and customers.
- How to Market Consulting and Professional ServicesBroadcast on 5/1/2008 with John DoerrHow you market and sell consulting, technology and professional services differs substantially from how you market products. Generating leads, closing new business, and keeping existing clients happy and continuously buying your services requires a different outlook, different tactics, and different execution.
Customer Acquisition: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Become a Trade Show Rock Star—10 Trade Show Pitfalls to AvoidReleased on 9/19/2014 with Jim BerettaIn just 10 minutes, you'll learn about 10 trade show pitfalls and how you can avoid them. Eliminating these trade show 'fails' will save you time and money, and help you release your inner trade show rock star.