Take 10: How to Set Up an A/B Experiment in Google Website Optimizer
- Janet Driscoll Miller
- Fri., Mar. 4, 2011, 11am ET (8am PT)
- 10 minutes
The best way to improve your online marketing performance is by continuously testing what works, and what doesn't. Thanks to tools like Google's Website Optimizer, you can test your website and landing pages for free, and discover which creative layouts, messaging, and calls to action convert the most visitors.
In this Take 10 webcast, optimization expert Janet Driscoll Miller walks you through how to set up an A/B experiment in Google Website Optimizer. Janet demonstrates each step in the process, from creating the test, to adding code to pages, and launching the test.
Janet Driscoll Miller is president and CEO of Search Mojo. With more than twelve years of search engine optimization experience, Janet has spoken at search engine conferences, including Search Engine Strategies and Pubcon, and she also participates in webinars as a speaker on SEO for MarketingProfs.
She has published articles in B2B Magazine, Visibility Magazine and others, and has contributed to several blogs, including Search Marketing Sage, Marketing Pilgrim and Search Engine Journal.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you donít like taking notes, youíll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- What Google Website Optimizer is
- How to make your website optimization experiments more effective
- How to set up your A/B tests from scratch
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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