Marketing Resources: Landing Pages

Access thousands of our Marketing Resources here. Select any of the popular topics below to narrow your search.

Results for Landing Pages

A Five-Step Process for Hosting a Webinar That Generates Salesby Greg Digneo
When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar.
More articles on Content, Landing Pages, Lead Generation, Marketing Tips, Sales, Thought Leadership, Webinars
Five Tips for Implementing a Successful QR Code Campaignby Michelle Eichhorn
QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign.
More articles on Customer Experience, Landing Pages, Marketing Tips, Mobile Marketing, Web Analytics, Websites
A Case Study in Landing Page Optimization: How to Double the Impact of Your Budgetby Bob Hebeisen
Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...
More articles on Case Studies, Copywriting, Landing Pages, PPC Campaigns, Testing, Website Design
Five Defining Features of Landing Pages 3.0by Scott Brinker
A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages 3.0.
More articles on Copywriting, Landing Pages, Marketing Tips, Mobile Marketing, SEO, Testing, Website Design
How to Improve Your Conversion Rate (A Case Study Approach)by Paras Chopra
You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.
More articles on Case Studies, Customer Engagement, Landing Pages, Marketing Tips, Search Engines, SEO, Testing
Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 5)by Oli Gardner
So far in our crash course on conversion, we covered the economics of conversion, why homepages aren't the best way to get results, and how to effectively use landing pages and calls to action to boost conversion. Our final installment ...
More articles on Landing Pages, Web Content, Website Design
Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 4)by Oli Gardner
Previously in our five-day crash course on conversion, we covered why homepages aren't the best choice for conversion success. Now, learn the five benefits of landing pages—and how to keep ad-to-page message alignment.
More articles on Copywriting, Landing Pages, Measurement, Segmentation, Website Design
Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 3)by Oli Gardner
In part three of our five-day crash course on conversion, you'll learn why your homepage is likely not the right choice for conversion success—and four reasons why you might want to forego using it as your landing page.
More articles on Landing Pages, SEO, Web Content, Website Design, Websites
Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)by Oli Gardner
Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, don't coerce. Guide, don't deceive. In day one of this ...
More articles on Landing Pages, Lead Nurturing, Marketing Tips, Measurement, Online Marketing, PPC Campaigns, Sales, Web Analytics
Three Lesser-Known Ways to Enhance AdWords Quality Scoreby Larry Kim
Are you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. If you've tried all else but aren't seeing results, give these three unconventional tips a shot at bumping up your ...
More articles on Google, Keywords, Landing Pages, Search Engine Marketing, SEO
Eight Ways to Create Enough Video Content to Last 18 Monthsby Pete Savage
Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ways to make your video content last 18 months.
More articles on B2B Marketing, Case Studies, Content, Creativity, Landing Pages, Marketing Tips, Videos, Webinars, White Papers
How to Track Clicks in Your Email-Newsletter Campaignsby Andy Shore
The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged your audience is. But you need to be able to ...
More articles on Copywriting, Email Campaigns, Landing Pages, Marketing Tips, Measurement, Newsletters
Open-Source Social Publishing Opens Doors for Marketersby Lynne Capozzi
Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, ...
More articles on Collaboration, Community, Customer Engagement, Customer Relationships, Landing Pages, Marketing Strategy, Social Media, User-Generated Content
How to Use Direct Mail to Drive Targeted Website Trafficby Dean Rieck
If you want to drive traffic to your website, which media should you use? Too many people suffer from an "oil and water" mentality when it comes to mixing online and offline media. But they work well together. And when ...
More articles on Copywriting, Direct Marketing, Landing Pages, Personalization, Targeting, Testing, Websites
Three Key Tactics to Ensure ROI for Your Websiteby Michael Westafer
Successful business owners understand the value of location, and they will go to great lengths to find the right storefront. Unfortunately, many business owners do not have the same discipline in building a website. Instead, many companies slap a few ...
More articles on Direct Marketing, Email Marketing, Landing Pages, PPC Campaigns, ROI, Social Media, Social Networking, Testing, Websites
13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wowby Dean Rieck
Once you have your page set up, how do you maximize your fan base and get the most out of your page? Some social-media gurus think that "old-school" marketing techniques have gone the way of the dinosaur and won't work ...
More articles on Advertising, Brand Awareness, Copywriting, Direct Marketing, Facebook, Landing Pages, Social Media
Revamp to Revenue: Five Ways to Turn on the Profits With Your Websiteby Greg Gaskill
In the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing cash cow. Can it be done? It just takes a few ...
More articles on Blogging, Landing Pages, Targeting, Website Design, Websites
The Anatomy of a Conversion Pathby Anna Talerico
A well-designed conversion path does more than guide a user toward the ultimate goal of becoming a customer. It leads you and the user into a richer, better-informed relationship.
More articles on Customer Relationships, Landing Pages, Segmentation, Website Design
Five Ways to Improve Your Landing Pages Right Nowby Anna Talerico
Only about 3% of paid clicks convert, on average. That's a lot of conversions left on the table. Here are five things you can do to turn more of your clicks into customers.
More articles on Customer Experience, Landing Pages, Marketing Tips, Website Design
Ten Steps for Creating a FANtastic Facebook Fan Pageby Mari Smith
Facebook offers many features for strategic networking and generating visibility for your company. Among them, Facebook fan pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text throughout your fan page and updating regularly, you can create ...
More articles on Advertising, Facebook, Landing Pages, Networking, Targeting, Twitter, Writing

See all 78 marketing articles related to Landing Pages

How to Build Your Email List With a Sweepstakes Competition
"Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints," ...
More articles on E-Commerce, Landing Pages, Marketing Tips, Web Content
Four Ways to Eliminate Friction at Your Landing Page
"Go to this website, click that link, call this number, fill out that form," writes Lary Stucker at FreshClicks. "Anytime you ask people to do something, you are creating a ...
More articles on Creativity, Email Marketing, Landing Pages
Five Ways to Optimize Email Campaigns for Better Link Reports
Reporting on click-throughs is an important way of determining how engaged your audience is, notes Andy Shore in an article at MarketingProfs. However, "a lot of email marketers throw around ...
More articles on Email Marketing, Landing Pages, Marketing Tips, Web Analytics
Content Marketing Isn't One-Size-Fits-All
Different customers shop for products and services in different ways—even when they're looking for the same thing. And that's why your lead-generation efforts should address various buyer personas. "A buyer ...
More articles on Landing Pages, Lead Generation, Personas, Videos
Pageviews Down, Viewers Up!
"A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
More articles on Landing Pages, Search Engine Marketing, Website Design
Gotta Have It: Web Registration Form
Now that you have your marketing-automation system in place, is it really necessary to use those sorry Web registration forms when collecting leads? After all, you already know who these ...
More articles on High-Tech Marketing, Landing Pages, Sales
Careful How You Land That Thing
When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a ...
More articles on Landing Pages, Search Engine Marketing, Website Design
The Free-Trial Backfire
It's become standard fare for software vendors to offer free trials to their prospects when they land on Web pages via search or pay-per-click (PPC) advertising. This approach makes sense, ...
More articles on High-Tech Marketing, Landing Pages, PPC Campaigns, Sales
Short, Sweet and Digging for Gold
The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
More articles on Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Testing
Hey! Is This a Bait-and-Switch?
In a post at the FutureNow blog, Bryan Eisenberg recalls an email from Nikon that caught his attention with the subject line "My Picturetown—20GB for just a few cents a ...
More articles on Copywriting, Email Marketing, Landing Pages, Marketing Tips
Think of It as Home Improvement
"Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico ...
More articles on B2B Marketing, Landing Pages, Sales, Web Content, Websites
Avoid Back Alleys at All Cost
"Imagine if a customer in one of your stores asked a rep where to find a particular product and that rep directed [her] to a door that led to the ...
More articles on Customer Experience, Email Marketing, Landing Pages
Are You Drippy or Loopy?
Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
More articles on B2B Marketing, Collaboration, Email, Landing Pages, Lead Nurturing, Personalization
Beware the Two-Edged Sword
"The [customer-relationship] sword has two edges," warns Jim Novo in a recent post at Marketing Productivity Blog. According to Novo, relationship marketing creates higher expectations in customers who engage: "If ...
More articles on Copywriting, Customer Behavior, Customer Engagement, Customer Relationships, Landing Pages
You CAN Get Satisfaction
Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
More articles on Keywords, Landing Pages, Search Engine Marketing, Segmentation, Targeting, Web Content
Stop Blabbing! I'm Here to Buy.
At the Red Pill Email blog, John Caldwell presents one of the most common questions he receives from Web marketers: "We get great open rates and lots of clicks, but ...
More articles on Customer Behavior, Email, Landing Pages, Sales, Search Engine Marketing, Website Design
Mind if I Take a Peek?
In an article at MarketingProfs, Josh Nason suggests you might be letting valuable customer data go to waste. "In every campaign that you send out," he says, "you should have ...
More articles on Customer Engagement, Email Lists, Email Marketing, Landing Pages, Segmentation, Website Design
Make it Short and Sweet
"If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have ...
More articles on Copywriting, Google, Keywords, Landing Pages, Small Business
Double Your Fun
In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In ...
More articles on Email Marketing, Keywords, Landing Pages, ROI, Search Engine Marketing
Nobody Likes a Wild-Goose Chase
Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, ...
More articles on Email Marketing, Email Subject Lines, Landing Pages

See all 30 marketing Daily Posts related to Landing Pages

Landing Pages case studies, deconstructing real life examples and illustrating lessons learned

How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
More case studies on B2B Marketing, Case Studies, Customer Behavior, Keywords, Landing Pages, Testing, Website Design
How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalizationby Company: Continental Warranty
Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.
More case studies on Case Studies, Customer Engagement, Landing Pages, Lead Generation, Personalization, PPC Campaigns, Sales, Search Engine Marketing, Targeting
How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design
How a B2C Web Site's Landing-Page Tests Resulted in a 67% Jump in Conversionsby BabyCenter
The landing page for a top Web site's most popular search term converted about 30 percent less frequently than the company's general landing page. By simultaneously testing four new versions of the landing page, the site was able to ensure relevance, increasing conversions 67%—and decreasing abandonment rates.
More case studies on Case Studies, Customer Acquisition, Landing Pages, Sales
How Siemens Medical Proved That a Landing Page with a Single, Compelling Offer Is More Effectiveby Siemens Medical Solutions
Siemens Medical Solutions wanted to elminate links that were secondary to the main offer on landing pages. But Marketing needed to prove its case to other departments. The approach? Test, test, test.
More case studies on Case Studies, Landing Pages, Lead Generation, Sales and Advertising
How a B2C Web Site's Landing-Page Tests Resulted in a 67% Jump in Conversionsby BabyCenter
When a top Web site took a close look its landing pages, company officials noticed something unacceptable: The landing page for the company's most popular search term converted about 30 percent less frequently than the company's general landing page. By simultaneously testing four new versions of the landing page, the site was able to ensure relevance, increasing conversions 67%—and decreasing abandonment rates to boot. For any marketer who struggles to make ads and landing pages directly relevant to the consumer's search, this case study provides valuable insight.
More case studies on Case Studies, Customer Acquisition, Landing Pages, Sales

See all Case Studies in our library

Landing Pages online seminar broadcasts from the best minds in marketing

See all On Demand Seminars in our library

Landing Pages Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

See all Take 10 Webcasts in our library

Landing Pages marketing downloads for the busy professional

Benchmark Survey: Email Marketing
Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
More tools on Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing

See all Tools and Downloads in our library