Landing Pages: How-to articles covering the latest marketing tactics, tips, and strategies.
How to Use Google Analytics to Increase E-Commerce SalesMor FriedmanGoogle Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
Landing Page Optimization Is Not a Strategy, CXO IsMark SimpsonLanding pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
A Quick-and-Dirty Social Media Analysis That Won't Cost You a DimeGarrett MoonSocial media is full of numbers, but most of the time we don't use them in any actionable way... because social metrics are often too complicated. But here are some ...
Five Ways SMBs Can Track the ROI of Social Media AdsIrv ShapiroBefore SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.
Eight Ingredients of Effective Inbound Marketing for Generating and Qualifying LeadsMike NikolichAs marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure ...
The B2B Lead Generation Manifesto [Slide Show]Christian GulliksenAre you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation.
Five Critical Elements in a Successful PPC Campaign"PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
The Seven Elements of a Great Lead Gen Landing PageWhat's the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be ...
Four Tips for the Perfect PPC Landing PageFive years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period. "After seeing those results it is fair to say that I ...
Six Email Marketing Mistakes to AvoidJanelle JohnsonEmail might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around. So how do you maximize this ...
Landing Pages: Online seminar broadcasts from the best minds in marketing
- Landing Page Tips to Lift Your Conversion RateBroadcast on 9/20/2012 with Chris GowardThis PRO seminar will teach you how to get the most out of your landing pages' design, copy, and layout.
- Not Your Father's B2B: Building Business in Today's New World of MarketingBroadcast on 8/2/2012 with B2B Forum SpeakersJoin us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg.
- The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 with Scott BrinkerTake a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
- Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 with Tim AshOnline conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers.
- The Seven Deadly Sins of Landing Page DesignBroadcast on 11/11/2010 with Tim AshLearn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash.
- Sure-Fire Tips for Increasing Your Web ConversionsBroadcast on 9/30/2010 with Amy AfricaDesigning an effective website that generates leads for your business and converts leads to sales is a huge challenge. Amy Africa has perfected the art and science of Web usability and will supply you with tons of proven tactics to increase conversions.
- High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 with Michael Goodman, Anna TalericoGetting them there isn't enough. Here's how you can improve the odds of converting a Web visitor into a customer.
- How to Make Your B-to-B Website a Lead Generation MachineBroadcast on 2/26/2009 with Bob DeStefanoWhat's your website done for you lately? Bet it could be doing MORE...
- Post-Click Marketing: How to Make Your Landing Pages Hit, Not MissBroadcast on 9/13/2007 with Scott BrinkerYou spend good money buying clicks. Since every click leads to a landing experience—someone clicks on your ad or email link, hey, they land somewhere—you're really spending that money on generating paid landing experiences. Given that realization, how do you maximize landing experiences, with the quantitative goal of increasing conversions and the qualitative goal of building your brand?
- Crash Course #5: The Wide World of Direct Marketing on the WebBroadcast on 1/18/2007 with Jane WeberThis information-packed session will be a fast-paced scan of major online marketing trends and best practices. This session will offer examples from top marketers, including a successful magazine publisher.
Landing Pages: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Create Custom URLs for Better Campaign TrackingReleased on 10/5/2012 with Dan SoschinIn just 10 minutes, you'll learn how to create custom URLs for your campaigns that will improve your Google Analytics tracking tenfold and, ultimately, improve your campaign performance.
- Take 10: How to Increase Website ConversionReleased on 8/17/2012 with Sherice JacobIn just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away!
- Take 10: How to Set Up a Multivariate Experiment in Google Website OptimizerReleased on 4/8/2011 with Janet Driscoll MillerIn just 10 minutes, SEO expert Janet Driscoll Miller guides you through the process of setting up a multivariate test using Google Website Optimizer.
- Take 10: How to Set Up an A/B Experiment in Google Website OptimizerReleased on 3/4/2011 with Janet Driscoll MillerIn this Take 10 webcast, optimization expert Janet Driscoll Miller walks you through how to set up an A/B experiment in Google Website Optimizer. She demonstrates each step in the process.
Landing Pages: Marketing downloads for the busy professional
- Benchmark Survey: Email MarketingLink directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.