Landing Pages: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
  Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
  Business Intelligence, Customer Behavior, Data, Digital Marketing, E-Commerce, Email, Google, Google Analytics, Keywords, Landing Pages
• Landing Page Optimization Is Not a Strategy, CXO IsMark Simpson
  Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
  Customer-Centric, Customer Experience, Customer Insight, Customer Loyalty, Data, E-Commerce, Landing Pages, Mobile Marketing, Personalization, Social Media
• A Quick-and-Dirty Social Media Analysis That Won't Cost You a DimeGarrett Moon
  Social media is full of numbers, but most of the time we don't use them in any actionable way... because social metrics are often too complicated. But here are some ...
  Customer Acquisition, Customer Engagement, Email, Landing Pages, Measurement, Metrics, Social Media, Websites
• Five Ways SMBs Can Track the ROI of Social Media AdsIrv Shapiro
  Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.
  Advertising, Email, Landing Pages, Metrics, ROI, Small Business, SMBs, Social Media, Telemarketing, Twitter
• Eight Ingredients of Effective Inbound Marketing for Generating and Qualifying LeadsMike Nikolich
  As marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure ...
  Blogging, Content, Content Marketing, Inbound Marketing, Landing Pages, Lead Generation, Public Relations, SEO, Social Media, Thought Leadership
• The B2B Lead Generation Manifesto [Slide Show]Christian Gulliksen
  Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation.
  B2B Marketing, Content, Content Marketing, Landing Pages, Lead Generation, Lead Nurturing, Mobile Marketing, Online Marketing, Testing, Webinars
• Five Critical Elements in a Successful PPC Campaign
  "PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
  Ad Copy, Keywords, Landing Pages, PPC Campaigns
• The Seven Elements of a Great Lead Gen Landing Page
  What's the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be ...
  Landing Pages, Lead Generation, Lead Nurturing, Web Content, Web Copy, Website Design
• Four Tips for the Perfect PPC Landing Page
  Five years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period. "After seeing those results it is fair to say that I ...
  Landing Pages, PPC Campaigns, Web Copy, Website Design
• Six Email Marketing Mistakes to AvoidJanelle Johnson
  Email might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around. So how do you maximize this ...
  Customer Retention, Email, Landing Pages, Marketing Strategy, Mobile Marketing, Segmentation

Landing Pages: Online seminar broadcasts from the best minds in marketing

• Landing Page Tips to Lift Your Conversion RateBroadcast on 9/20/2012 with Chris Goward
  This PRO seminar will teach you how to get the most out of your landing pages' design, copy, and layout.
  Digital Marketing, Inbound Marketing, Landing Pages, Marketing Strategy, Marketing Tips, Online Marketing
• Not Your Father's B2B: Building Business in Today's New World of MarketingBroadcast on 8/2/2012 with B2B Forum Speakers
  Join us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg.
  B2B Marketing, Content Marketing, Landing Pages, Lead Generation, SEO, Social Media
• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 with Scott Brinker
  Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
  Advertising, B2B Marketing, Inbound Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media
• Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 with Tim Ash
  Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers.
  Customer Acquisition, Digital Marketing, E-Commerce, Landing Pages, Lead Generation, Social Media, Websites
• The Seven Deadly Sins of Landing Page DesignBroadcast on 11/11/2010 with Tim Ash
  Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash.
  Landing Pages, Online Marketing, Web Content, Website Design, Writing
• Sure-Fire Tips for Increasing Your Web ConversionsBroadcast on 9/30/2010 with Amy Africa
  Designing an effective website that generates leads for your business and converts leads to sales is a huge challenge. Amy Africa has perfected the art and science of Web usability and will supply you with tons of proven tactics to increase conversions.
  Customer Retention, Landing Pages, Lead Generation, Marketing Tips, Web Copy, Websites
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 with Michael Goodman, Anna Talerico
  Getting them there isn't enough. Here's how you can improve the odds of converting a Web visitor into a customer.
  Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites
• How to Make Your B-to-B Website a Lead Generation MachineBroadcast on 2/26/2009 with Bob DeStefano
  What's your website done for you lately? Bet it could be doing MORE...
  B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• Post-Click Marketing: How to Make Your Landing Pages Hit, Not MissBroadcast on 9/13/2007 with Scott Brinker
  You spend good money buying clicks. Since every click leads to a landing experience—someone clicks on your ad or email link, hey, they land somewhere—you're really spending that money on generating paid landing experiences. Given that realization, how do you maximize landing experiences, with the quantitative goal of increasing conversions and the qualitative goal of building your brand?
  Customer Experience, Landing Pages, Marketing Strategy, PPC Campaigns, Testing, Websites
• Crash Course #5: The Wide World of Direct Marketing on the WebBroadcast on 1/18/2007 with Jane Weber
  This information-packed session will be a fast-paced scan of major online marketing trends and best practices. This session will offer examples from top marketers, including a successful magazine publisher.
  Advertising, Channel Marketing, Copywriting, Direct Marketing, Landing Pages, Online Marketing, Web Analytics, Website Design

Landing Pages: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create Custom URLs for Better Campaign TrackingReleased on 10/5/2012 with Dan Soschin
  In just 10 minutes, you'll learn how to create custom URLs for your campaigns that will improve your Google Analytics tracking tenfold and, ultimately, improve your campaign performance.
  Digital Marketing, Google, Interactive Marketing, Landing Pages, Measurement, Metrics, ROI, Take 10
• Take 10: How to Increase Website ConversionReleased on 8/17/2012 with Sherice Jacob
  In just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away!
  Digital Marketing, Keywords, Landing Pages, Online Marketing, Take 10, Web Copy, Website Design, Websites
• Take 10: How to Set Up a Multivariate Experiment in Google Website OptimizerReleased on 4/8/2011 with Janet Driscoll Miller
  In just 10 minutes, SEO expert Janet Driscoll Miller guides you through the process of setting up a multivariate test using Google Website Optimizer.
  Google, Landing Pages, SEO, Take 10, Testing, Web Analytics, Website Design
• Take 10: How to Set Up an A/B Experiment in Google Website OptimizerReleased on 3/4/2011 with Janet Driscoll Miller
  In this Take 10 webcast, optimization expert Janet Driscoll Miller walks you through how to set up an A/B experiment in Google Website Optimizer. She demonstrates each step in the process.
  Google, Landing Pages, Marketing Tips, Online Marketing, Take 10, Testing, Website Design

Landing Pages: Marketing downloads for the busy professional

• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing