• 22 Cheap or Free Web Usability Tools, Part 1: An Introduction by Craig Tomlin
  Usability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that.
  More articles on E-Commerce, New Media, Testing, Websites
• Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working) by Keith Kochberg
  Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential results, even its own manager (whether outsourced or in-house) to ...
  More articles on Advertising, Channel Marketing, Collaboration, Market Research, Testing
• Setting Performance Targets: The Ins and Outs in 10 Steps by Laura Patterson
  Despite the emphasis on and progress in marketing performance measurement and management over the past decade, research continues to show that the link between marketing and the business still needs to be stronger and clearer.
  More articles on Collaboration, Marketing Tips, Measurement, Metrics, Testing
• Why CMOs Need to Instill Better Measurement Discipline... Now by Jim Lenskold
  Putting a measurement discipline in place involves going beyond the occasional campaign measurement or results tracking; it means establishing standard processes across the organization. Within large marketing organizations there are usually a few measurement "champions" who recognize the benefits of and ...
  More articles on Chief Marketing Officer, Collaboration, Marketing Analytics, Measurement, Testing
• Grow Your Opt-in Email List: A Five-Step Guide by Kimberly Smith
  Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal.
  More articles on Copywriting, Customer Experience, Email Lists, Email Marketing, Landing Pages, Promotions, ROI, Social Media, Testing, Trade Shows/Events, Website Design
• Five Essential Strategies for Measuring Marketing Effectiveness by Ram Krishnamurthy, Brad Ewald
  To drive response and determine the appropriate marketing mix in this new digital paradigm, marketers must adopt a fresh approach to understand how to influence prospects and customers. By doing so, marketers can maximize marketing spend and generate stronger return ...
  More articles on Channel Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Testing
• Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials by Karen Talavera
  What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it ...
  More articles on Email Campaigns, Email Marketing, Marketing Analytics, Marketing Smarter, ROI, Segmentation, Surveys, Testing
• How to Address Marketing ROI and Measurement Pressures in a Tight Economy by Jim Lenskold
  With marketing teams being challenged to deliver results despite tighter budgets and smaller staffs, how is it possible to improve measurements and ROI analysis now, when they did not get addressed in prior years, when more resources were available?
  More articles on Marketing Analytics, Marketing Budgets, Marketing Operations, Measurement, Recession, ROI, Targeting, Testing
• Five Top Tips on How to Write More-Effective PPC Ads by Nick Usborne
  Contextual ads, whether delivered by Google, Yahoo, or any other company, are not standalone ads in the way that a newspaper classified ad is. In fact, your pay-per-click ad is simply the connector between a desired keyword or phrase and ...
  More articles on Copywriting, Keywords, Landing Pages, PPC Campaigns, Testing
• Data-Driven Campaigns: Five Ways to Leverage the Customer Data You Have to Drive Conversions and Sales by Morgan Witt
  As marketers, we are all looking to reach "nirvana": targeting the right person with the right message at the right time. It's the clear path to driving conversion rates that exceed expectations. The days of blasting promotion messages to all are ...
  More articles on Channel Marketing, Collaboration, Email Marketing, Targeting, Testing
• Maximizing Lead-Generation Marketing ROI, Part 3: Measuring Effectiveness by Jim Lenskold
  How do you know whether your lead-generation program is working and delivering a good ROI for the company? You may be doing some lead tracking to understand conversion rates and customer profitability, which is great. But the sales team will ...
  More articles on Collaboration, Lead Generation, Measurement, ROI, Sales, Testing
• Nine Email Tactics That Can Put You Out of Business by Gwen Moran
  As the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are ...
  More articles on CAN-SPAM, Copywriting, Email Marketing, Email Service Providers, Email Subject Lines, Landing Pages, Marketing Tips, Permission Email Marketing, Testing
• Suiting Up for Customer Loyalty: Email That Fits by Stephanie Miller
  For every email marketer who has ever heard an executive say, "Email generates revenue, just send more email," this one is for you. Most email marketers care about their subscribers and want to provide a good experience. But sometimes, business ...
  More articles on Brand Loyalty, Customer Retention, Email Marketing, Newsletters, Testing
• Spring Is Here: Time to Unclutter Your Email Marketing by Karen Talavera
  Here are five essential areas of any email marketing program that are worth poking around in. Turn over some rocks, and don't hesitate to dump anything you discover underneath that shouldn't be there. In the spirit of spring, let's do ...
  More articles on Email Lists, Email Marketing, Permission Email Marketing, Testing, Writing
• Email Optimization: How Simple Changes Increase Open Rates, Clickthrough, Response, and Average Order Size by Debra Ellis
  Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is also the most abused one. Practitioners of knee-jerk planning rely on emails to bolster a sagging month or fill in the ...
  More articles on Brand Awareness, Customer Relationships, Email Marketing, Measurement, Personalization, Testing, Writing
• Five Paid-Search Best-Practices by Jeannette Kocsis
  Most companies should be using paid search as a mandatory component of their marketing. And with search engine marketing spending expected to reach $25 billion by 2012, it's obvious that a good share of marketers understand its potential. But first, ...
  More articles on Copywriting, Keywords, Landing Pages, Marketing Tips, Search Engine Marketing, SEO, Testing, Writing
• Creative Redeemed: How to Achieve Measurable Difference in Online Marketing by Scott Brinker
  The power of great creative is that it over-delivers. It exceeds expectations. It signals that you care about and respect your audience—and it affects your brand when you need it most: the formative moment of a prospect's first impression of ...
  More articles on Advertising, Copywriting, Creativity, Customer Engagement, Landing Pages, Measurement, Online Marketing, Testing
• What to Test in Multivariate Testing: Identifying Site Factors (Part 3) by Eric Hansen
  In Part 2 of this series, the author looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test. By ...
  More articles on Testing, Website Design, Websites
• What to Measure in Multivariate Testing: Defining Your Success Goals (Part 2) by Eric Hansen
  In his last article, the author defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Now, he looks at what to measure in your tests and how to define your ...
  More articles on Metrics, Testing, Website Design, Websites
• Multivariate Testing, Part 1: An Introduction by Eric Hansen
  As web marketers seek new ways to boost conversion rates and improve the site experience of their visitors, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, ...
  More articles on Online Marketing, Testing, Websites

See all 126 marketing articles related to Testing

• Oh, so That's How It Works
  It's happening less often these days, but you probably still encounter executives or colleagues who have trouble wrapping their heads around newer technology—how something works, for instance, and what it ...
  More articles on Collaboration, Google, Marketing Analytics, Testing
• Don't Leave Me This Way
  It's the bane of every retailer with an online store—somewhere between adding products to shopping carts and finalizing their purchases, some customers vanish into thin air. According to Brendan Regan ...
  More articles on Customer Behavior, E-Commerce, Small Business, Testing
• Good Design Doesn't Just Happen
  Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...
  More articles on Keywords, Personas, Scenarios, Search Engine Marketing, Testing, Writing
• How a Minority Can Look Like a Majority
  Let's say a travel company sends out a series of email messages with a variety of offers. Campaigns 1 and 3 produce average clickthrough rates of just over 4 percent; ...
  More articles on Email Campaigns, Marketing Analytics, Segmentation, Testing
• This Will Be on the Test
  "Something that we preach at eROI is to TEST TEST TEST," says Ryan Buchanan in a post at the company's blog. "We believe that testing should be an integral part ...
  More articles on Email Marketing, ROI, Segmentation, Testing
• How Do You Measure Your Social Efforts?
  How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts.
  More articles on Benchmarking, Brand Loyalty, Customer Relationships, Measurement, Social Media, Testing, Web Analytics
• Gesundheit!
  In a premium article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also ...
  More articles on B2B Marketing, Metrics, Small Business, Testing, Writing
• Get Horizontal
  If you worry that an email with a horizontal (left-to-right) scroll will confuse your subscribers, Dylan Boyd is prepared to disagree. Unless it tests well, he doesn't suggest using this type ...
  More articles on Creativity, Email Marketing, Testing
• Grab for That Brass Ring!
  "I predicted back in January that 2009 would be the year of the email marketer," says Stephanie Miller in a post at the Daily Fix blog. "Times got rough mid-last ...
  More articles on Customer Satisfaction, Email Marketing, Marketing Tips, Testing, Writing
• Yoo-Hoo! It's Me Again!
  "Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars," says Karen Talavera in an article at MarketingProfs. The problems start, though, when management ...
  More articles on Email Campaigns, Email Marketing, Marketing Tips, Testing
• If Only Every Test Had a Cheat Sheet
  In a post at the Email Wars blog, Dylan Boyd points to a website called Anne Holland's Which Test Won? where visitors are invited to vote on which version of ...
  More articles on Marketing Analytics, Testing, Websites
• Overlay the 'Tube, Dude!
  YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website ...
  More articles on Advertising, Interactive Marketing, Social Media, Testing, Videos, YouTube
• It All Comes Down to Process
  We spend a lot of time discussing topics like deliverability and relevance, but rarely touch on another factor that plays a critical role in successful email marketing campaigns. "Process is ...
  More articles on Email Marketing, Marketing Smarter, Testing
• Take a Deep Breath. Do a Brief Test.
  "Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?" asks Peter Da Vanzo in a recent SEObook.com ...
  More articles on Copywriting, Google, Keywords, Search Engine Marketing, Testing
• Getting Testy Again and Again
  "Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from ...
  More articles on Copywriting, Email Marketing, Email Subject Lines, Testing
• Analyze This
  When analyzing the success of your email campaigns, you might be staring right at useful data that goes unused. Take, for instance, the amount of newsletter copy used to tease ...
  More articles on Email Marketing, Marketing Analytics, Newsletters, Testing, Writing
• Short, Sweet and Clicked-Through
  In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters ...
  More articles on Email Marketing, Email Subject Lines, Testing, Writing
• Take a Deep Breath
  In a post at the iKnowtion blog, Sreekanth Sampathkumaran tells a story about healing his back: though the injury was minor, simple movements became painful. "While searching for relief, instead of ...
  More articles on Marketing Analytics, Measurement, Pricing, Recession, Segmentation, Testing
• Meet the SEO Royal Family
  We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...
  More articles on Keywords, Landing Pages, Search Engine Marketing, SEO, Testing, Web Content, Website Design
• If It Ain't Broke, Why Add to It?
  Lots of companies offer add-ons for their products. (Think: a carrying case for a digital camera or a memory card for a computer.) But does that practice always have a ...
  More articles on Customer Behavior, Customer Satisfaction, Testing

See all 29 marketing Daily Posts related to Testing

Testing case studies, deconstructing real life examples and illustrating lessons learned

• How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
  More case studies on B2B Marketing, Case Studies, Customer Behavior, Keywords, Landing Pages, Testing, Website Design
• Using Video to Reel in Record High Traffic and Conversionsby Kinaxis
  CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Email Subject Lines, LinkedIn, Search Engines, Testing, Twitter, Videos, Websites
• How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversionsby Divers Direct
  CASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception.
  More case studies on Case Studies, Customer Behavior, PPC Campaigns, Sales, Targeting, Testing, Websites
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
  More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design

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Testing online seminar broadcasts from the best minds in marketing

• Cracking the Code: Web Analytics for Paid Search AdvertisingAttendee rating:  - 6/25/2009
  More seminars on Marketing Smarter, PPC Campaigns, Search Engine Marketing, Testing, Web Analytics
• Actionable Web Analytics: Unleash the Marketing Power of Your Web DataAttendee rating:  - 8/28/2008
  More seminars on Customer-Centric, Marketing Tips, Metrics, Segmentation, Testing, Web Analytics, Websites
• Post-Click Marketing: How to Make Your Landing Pages Hit, Not MissAttendee rating:  - 9/13/2007
  More seminars on Customer Experience, Landing Pages, Marketing Strategy, PPC Campaigns, Testing, Websites
• Testing, Testing -- The Last (and Best) Direct Marketing TacticAttendee rating:  - 3/15/2007
  More seminars on Direct Marketing, Marketing Analytics, Marketing Tips, ROI, Testing
• Crash Course #4: Integrated Media Planning in Direct Marketing to ConsumersAttendee rating:  - 12/14/2006
  More seminars on Direct Marketing, Marketing Tips, Measurement, ROI, Targeting, Testing
• Crash Course #3: How to Craft a Compelling Direct Marketing Offer and Call-to-ActionAttendee rating:  - 11/30/2006
  More seminars on Copywriting, Customer Engagement, Direct Marketing, Lead Generation, Marketing Tips, Targeting, Testing
• Demystifying Website Usability: Rapid Research for MarketersAttendee rating:  - 7/25/2006
  More seminars on Customer Experience, Market Research, Online Marketing, Testing, Websites

See all On Demand Seminars in our library

Testing marketing downloads for the busy professional

• Online Research How-To Guide
  Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  More tools on Market Research, Measurement, Online Marketing, Surveys, Testing
• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  More tools on Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing

See all Tools and Downloads in our library