Marketing Resources: Testing

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Results for Testing

What's Wrong With This Picture? The Stauer Chronographby Barry Densa
We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy.
More articles on Ad Copy, Advertising, Taglines, Testing, Websites
A Case Study in Landing Page Optimization: How to Double the Impact of Your Budgetby Bob Hebeisen
Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...
More articles on Case Studies, Copywriting, Landing Pages, PPC Campaigns, Testing, Website Design
Five Defining Features of Landing Pages 3.0by Scott Brinker
A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages 3.0.
More articles on Copywriting, Landing Pages, Marketing Tips, Mobile Marketing, SEO, Testing, Website Design
How to Improve Your Conversion Rate (A Case Study Approach)by Paras Chopra
You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.
More articles on Case Studies, Customer Engagement, Landing Pages, Marketing Tips, Search Engines, SEO, Testing
How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two Monthsby Kimberly Smith
When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that problem.
More articles on Case Studies, Measurement, Online Marketing, Promotions, Sales, Testing, Websites
Customer Service Can Make or Break Your Brand: Eight Steps for Successby Barbara Bix
What's the use in receiving stellar product reviews and making lots of sales if you can't pick up the pieces when something goes wrong? Here are eight ways to protect your brand when tackling customer problems.
More articles on Branding, Customer Service, Marketing Smarter, Product Marketing, Testing
How to Build Your Own Customized B2B Prospecting Lists for Freeby Arvind Sehtia
A customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to "do it yourself," here are nine steps for building a free B2B marketing database for your outbound marketing ...
More articles on B2B Marketing, Keywords, Marketing Tips, Sales, Targeting, Testing
Go Local: Seven Steps to Running Geotargeted Campaigns Like a Proby Kfir Moyal
This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding process if you follow these seven steps.
More articles on Advertising, Content, Local Marketing, Marketing Tips, Targeting, Testing
Do You Really Know Your Customers? Marketing to a Rapidly Diversifying Populationby Karen Talavera
The 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these changes, I recommend adopting three approaches for your email, mobile, and social marketing.
More articles on Advertising, Demographics, Marketing Tips, Segmentation, Testing
Five Proven Ways to Increase Email Subscriptionsby Tim Grahl
Gaining access to your prospects' inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your business, but just how do you get people to subscribe?
More articles on Content, Customer Behavior, Customer Engagement, Email Lists, Email Marketing, Lead Generation, Testing
Five Relationship Blunders to Avoid in Your Sales and Marketingby Kathy Sacks
With Valentine's Day here, I'm reminded that marketing is like dating. You have to attract leads and differentiate yourself from the competition. Steer clear of these five mistakes, and build long-term relationships with your customers.
More articles on Customer Relationships, Email Marketing, Lead Generation, Marketing Tips, Sales, Testing, Thought Leadership
Sales and Marketing Best-Practices: Seven Heavenly Virtuesby Dan McDade
Sales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between Sales and Marketing and help increase sales.
More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement, Metrics, Segmentation, Testing
Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Readby John Shomaker
How does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on yield? This article summarizes the results of an extensive study ...
More articles on Advertising, Content Marketing, Marketing Smarter, PPC Campaigns, Segmentation, Targeting, Testing
Strategy First When Integrating Social Media and Direct Marketingby Debra Ellis
The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed is the difference between profitable social-media engagement and being just ...
More articles on Benchmarking, Brand Loyalty, Customer Loyalty, Direct Marketing, Marketing Strategy, Metrics, Social Media, Testing
How to Achieve Relevance in Direct Digital Marketing: Have a Planby Bryce Marshall
This final installment in a series of articles on achieving relevance in direct digital communications discusses the fifth vital key: developing and maintaining a plan. Achieving relevance requires you to define a step-by-step approach to overcoming each hurdle.
More articles on Digital Marketing, Direct Marketing, Marketing Smarter, Marketing Strategy, Testing
Achieve Less Din, More Dialogue With Your Social-Media Presenceby Chiaki Nishino
There's not merely buzz but outright din surrounding social media and how "everyone" is using it to win hearts and minds, and maybe even help grow business. But before you jump in, take pause to reframe your thinking about social ...
More articles on Customer Acquisition, Customer Engagement, Marketing Strategy, Metrics, Social Media, Testing
Five Lessons From the Social Media Frontlinesby Debra Ellis
The rules of social media are just now being written, so they are more like guidelines than well-defined best-practices. In other words, it doesn't make sense to blindly follow rules someone else has set. There's only one sure way to ...
More articles on Collaboration, Community, Copywriting, Customer Engagement, Marketing Tips, Social Media, Testing
How to Use Direct Mail to Drive Targeted Website Trafficby Dean Rieck
If you want to drive traffic to your website, which media should you use? Too many people suffer from an "oil and water" mentality when it comes to mixing online and offline media. But they work well together. And when ...
More articles on Copywriting, Direct Marketing, Landing Pages, Personalization, Targeting, Testing, Websites
Three Key Tactics to Ensure ROI for Your Websiteby Michael Westafer
Successful business owners understand the value of location, and they will go to great lengths to find the right storefront. Unfortunately, many business owners do not have the same discipline in building a website. Instead, many companies slap a few ...
More articles on Direct Marketing, Email Marketing, Landing Pages, PPC Campaigns, ROI, Social Media, Social Networking, Testing, Websites
When Best-Practices Aren't: Five Ways to Break the Rules of Email Marketing and Still Win the Gameby DJ Waldow
A best-practice is the generally preferred practice, one that will make your company more money, thus making your boss happy, which in turn will make you happy. If it were only that easy.
More articles on Email Marketing, Email Subject Lines, Marketing Tips, Testing

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Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers [Slide Show]by Mark Simpson
How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers transform website visitors into loyal customers.
More articles on Collaboration, Customer Behavior, Marketing Tips, Online Marketing, Testing, Web Analytics
Should You Change Your From Line?
Should you change the from line you use in email campaigns? According to Mark Brownlow, most people would advise against it—strenuously—on the grounds that messages might be ignored or marked ...
More articles on Customer Behavior, Email Marketing, Testing
Four Questions to Ask Yourself About Trigger Email
"Trigger emails have thrust their way into the online marketing consciousness with a confident swagger and the promise of a brighter future for all," writes Mark Brownlow at Email Marketing ...
More articles on Customer Behavior, Email Marketing, Testing
Three Tips for Gaining Excellent Click-Through Rates
Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
More articles on Content, Email Marketing, Email Subject Lines, Newsletters, Testing
One Very Convincing Reason to Test
A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used ...
More articles on Copywriting, Email Marketing, Testing
How to Ensure Your Messages Render Correctly
You might think you've done your rendering homework, but that might not be the case. "Don't assume that the custom template you tested several months ago is still rendering correctly ...
More articles on Email Marketing, Email Service Providers, Testing
Four Ways to Improve Your Email Campaigns
If there's one piece of advice experts have for email marketers, it's to test, test and test again. To be sure you're getting everything you possibly can from your A/B ...
More articles on Email Marketing, Marketing Analytics, Testing
Three Ways to Get the Most From Triggered Messages
It's been a long time coming, writes Dylan Boyd at Email Wars, but with "new systems of marketing automation we are finally gaining ground to creating trigger-based campaigns on actions, ...
More articles on Email Campaigns, Marketing Analytics, Testing
Time to Beef Up
You may be wondering about the evolution of SEO—and whether you'll get left behind as it grows in sophistication. Well, you're not alone. A recent interview with Nathan Thompson at the Inbound ...
More articles on Search Engine Marketing, SEO, Testing
Be an Action Hero
At one of our favorite sites—Which Test Won?—Anne Holland presents results from actual A/B tests. And a recent post profiles a test run by Campaign Monitor in which the company ...
More articles on Copywriting, Marketing Analytics, Testing
Headshot or Not?
We've written before about Anne Holland's addictive Which Test Won?—a site where readers compare marketing pieces from actual A/B tests and vote for the one they would guess is more ...
More articles on Marketing Analytics, Marketing Smarter, Testing
Touch up Your Touch-Points
In this era of digital communications, your opportunities for connecting with customers, and of providing impressive service, have greatly expanded. But so, too, has the chance of disappointing—or even angering—those ...
More articles on Customer Behavior, Customer Relationships, Testing
The Word on the (Virtual) Street
In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may ...
More articles on Email Marketing, Measurement, Testing
Will This Be on the Test?
"[T]here is altogether too much guessing and not enough proving in email marketing," says Stephanie Miller in a post at the MarketingProfs Daily Fox blog. "With inboxes overflowing, subscriber fatigue ...
More articles on Email Marketing, Marketing Tips, Testing
Short, Sweet and Digging for Gold
The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
More articles on Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Testing
Must You Always Play It Safe?
Peruse the blogosphere for email marketing guidance, and you'll discover a number of seemingly inviolate dictums—rules that must not be broken if you aspire to a successful email program. But ...
More articles on Copywriting, Creativity, Email Marketing, Testing
Oh, so That's How It Works
It's happening less often these days, but you probably still encounter executives or colleagues who have trouble wrapping their heads around newer technology—how something works, for instance, and what it ...
More articles on Collaboration, Google, Marketing Analytics, Testing
Don't Leave Me This Way
It's the bane of every retailer with an online store—somewhere between adding products to shopping carts and finalizing their purchases, some customers vanish into thin air. According to Brendan Regan ...
More articles on Customer Behavior, E-Commerce, Small Business, Testing
Good Design Doesn't Just Happen
Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...
More articles on Keywords, Personas, Scenarios, Search Engine Marketing, Testing, Writing
How a Minority Can Look Like a Majority
Let's say a travel company sends out a series of email messages with a variety of offers. Campaigns 1 and 3 produce average clickthrough rates of just over 4 percent; ...
More articles on Email Campaigns, Marketing Analytics, Segmentation, Testing

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Testing case studies, deconstructing real life examples and illustrating lessons learned

How Icebreaker Drove Holiday Sales With Emailby Icebreaker
Case Study: How a unique approach to email helped New Zealand-based clothing brand Icebreaker dramatically improve its 2009 holiday sales.
More case studies on Case Studies, Customer Engagement, Email Campaigns, Email Marketing, Segmentation, Testing
How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
More case studies on B2B Marketing, Case Studies, Customer Behavior, Keywords, Landing Pages, Testing, Website Design
Using Video to Reel in Record High Traffic and Conversionsby Kinaxis
CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month.
More case studies on Brand Awareness, Case Studies, Customer Engagement, Email Subject Lines, LinkedIn, Search Engines, Testing, Twitter, Videos, Websites
How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversionsby Divers Direct
CASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception.
More case studies on Case Studies, Customer Behavior, PPC Campaigns, Sales, Targeting, Testing, Websites
How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design

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Testing online seminar broadcasts from the best minds in marketing

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Testing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

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Testing marketing downloads for the busy professional

Online Research How-To Guide
Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
More tools on Market Research, Measurement, Online Marketing, Surveys, Testing
Benchmark Survey: Email Marketing
Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
More tools on Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing