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10 Ways to Generate Leads Using Social Media

Presenter:
Paul Gillin
Moderator:
Valerie Witt
Broadcast:
Thu., Dec. 1, 2011, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)

Qualified lead generation is the holy grail of B2B marketing and the standard by which most marketers are measured. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.

Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.

Lead generation now requires much more active participation by marketing organizations than in the past. The payoff is higher quality leads, faster closing times, and less waste. During this PRO seminar you'll learn 10 tactics you can put to work to leverage search and social tools to generate more leads and deliver results.

Presenter

Paul Gillin is a writer, speaker and online marketing consultant. He specializes in helping B2B marketers use social media and quality content to reach customers. His books include The New Influencers, Secrets of Social Media Marketing, The Joy of Geocaching, and Social Marketing to the Business Customer. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience.

Who Should Attend?

This PRO seminar is designed for corporate marketing and sales professionals at large companies and executive managers at small and midsize businesses.

What Will You Learn?

  • The power of long tail search optimization
  • How to identify prospects who are seeking your products and services through public social networks
  • How analytics and social CRM can dramatically improve lead quality
  • How to target messages to reach prospects at the optimal point in the sales cycle

Bonus!

Ten lucky winners will be chosen at random to win a free copy of seminar presenter Paul Gillin's book, Social Marketing to the Business Customer. To qualify, simply complete the short survey at the end of the live Q&A session.

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