• Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media by Christina "CK" Kerley
  Even though B2C companies get the lion's share of coverage about the benefits of social media, B2B organizations of vastly different sizes and industries are making striking gains in employing these technologies to increase their market share and solve revenue ...
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• How Social Is Socially Acceptable in Email? by Stephanie Miller
  Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier ...
  More articles on B2B Marketing, Customer Engagement, Facebook, LinkedIn, Social Media, Surveys, Twitter
• Put Crowdsourcing to Work for You: Five Tips for Getting Started by Kimberly Smith
  Some companies are finding that their customers have a truer understanding of their own motivators and needs than even the most-qualified Chief Marketing Officer (CMO), and (what's more) that an outsider perspective may be just what their organizations need. It's called ...
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• Real Marketing Analytics for B2B Lead Generation by Lisa Cramer
  Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads ...
  More articles on B2B Marketing, CRM, Landing Pages, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Smarter, Metrics, ROI
• Five Tips for Small B2B Companies That Depend on Big Channel Partners by Robbie Baxter
  It's a challenge faced by hundreds of small companies: how to get the CXO of a Fortune 1000 company to consider its product. One effective strategy that helped get companies such as Citrix and VMware off the ground is to align ...
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• Marketing in a Recession: What Do the Studies Really Tell Us? by Christian Shea
  Have you heard this one? "All the research shows that companies that spend on marketing during a recession come out ahead of the competition as the economy rebounds." It's a catchy buzz phrase—and if people believe it, even better. But here's ...
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• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Base by Ruth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the ...
  More articles on B2B Marketing, Creativity, Email Lists, Permission Email Marketing, Targeting, Trade Shows/Events, Website Design
• Bringing New Color to the Gray World of Whitepapers by Jonathan Kranz
  Whitepapers have been with us for a long time. But innovations in printing and distribution—and even in the way we conceive of whitepaper content—have dramatically changed the game. Let's take a look at the ways we can bring color to ...
  More articles on B2B Marketing, Writing Whitepapers
• Get the Vote: Use Political Marketing Techniques to Power Your Campaigns by Jean Fleming
  Love 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their best moves to win the vote—for our products and services.
  More articles on B2B Marketing, Blogging, Obama, Social Media, Twitter, Videos, YouTube
• The Power of Search Within a Complex Sales Cycle by Roxanne Lott
  Now that we know that 85% of B2B customers use the Internet at some point during the buying process, why is it that so many business executives still contend that online marketing "doesn't work" for businesses with enterprise solutions or ...
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• Six Reasons Word-of-Mouth Doesn't Work by Michael Antman
  Is there any form of marketing communications more compelling than word-of-mouth, the enthusiastic and genuine recommendation of a person you like and trust? It's no wonder that virtually every business-to-business marketer prizes this organic, spontaneous, and—perhaps best of all—practically cost-free ...
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• The Definitive Guide to Business-to-Business Marketing in a Recession by Jon Miller
  Does an economic slowdown necessarily mean that business-to-business marketers have to find even more ways to do more with less? Or can a downturn create opportunity for smart marketers to grow and thrive?
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• Eight Ways to Integrate Webinars Into a B2B Marketing Plan by Laura Heinrich
  B2B sales happen over a period of several months as trust builds between the prospect and the seller. Webinars may be used not just to bring new leads in the door but also to move existing leads through the pipeline ...
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• Seven Infectious Diseases of B2B Marketing - and Their Cures by Kathryn Roy
  There are 7 problems so rampant in B2B companies that they seem infectious, passed along as marketing people switch companies or work with contagious agencies. Treatment, however, is available. Here are the 7 diseases, their symptoms, probable causes, and suggested remedies.
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• Five B2B Email Marketing Tips by Stephanie Miller
  Email marketers are perpetually caught in the middle. On the one hand, we are celebrated for being the go-to resource for generating short-term revenue results. On the other hand, the applause dies down when the budget talk comes around and ...
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• Three Factors to Consider Before You Jump on the Social Media Bandwagon by Lee Erickson
  Should your company should start a blog, open a Facebook account, or be on YouTube? Start by taking a giant step backward and assessing the social media landscape as it relates to your market, your buyers, and your competitors. Here ...
  More articles on B2B Marketing, Customer Behavior, Marketing Tips, Social Media
• Going Viral With Your B2B Marketing: Q&A With David Meerman Scott by Mack Collier
  Viral marketing has been all the rage in recent years: Companies are intoxicated with the idea of creating the next video that spreads across the Internet and becomes a viral sensation. But for every successful viral effort there are countless attempts ...
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• How to Get the Web Content You Want From the Employees You Have by Jonathan Kranz
  With the growing significance of the Web as an integral part of the long B2B sales process, companies are more aware of the value of content: meaningful communications material that attracts and holds prospect attention. But... where will that content come ...
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• Podcast: Keynote Dan Ariely Reveals the Hidden Forces That Shape Irrational Behavior by Paul Dunay
  We design our marketing campaigns for "rational" buyers. But do buyers ever act rationally? In a preview of his keynote at the MarketingProfs event next month, NY Times bestselling author and MIT Prof Dan Ariely talks about the irrational factors ...
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• How to Create a Strategy Road Map for Marketing Operations by Laura Patterson
  Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization, enabling it to operate more like a business, with formalized processes, infrastructure, and reporting. Here are three ...
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See all 114 marketing articles related to B2B Marketing

• Is He a Searcher or a Sleaze?
  As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands ...
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• Yes, It's Viral, but I'm not Afraid
  This time of year, the word "viral" strikes fear in the best of us. Images of flu viruses ready to attack spring to mind. (Shudder.) But that word holds a scary ...
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• Be a Devil This Halloween
  Even though things are starting to look up, companies are still a bit wary about spending limited dollars in a tough economy. Might there be a devilish tactic lurking somewhere ...
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• Must We Really Move Up to Three?
  Just when B2B marketers felt they had mastered Web 2.0, along comes talk of Web 3.0. Yikes. So what's the talk all about? And must you listen to it? In a ...
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• B2B Marketers Shift Strategy, Focus in 2009
  Read this exclusive excerpt from "B2B Marketing in 2009: Trends in Strategies and Spending," recently published by MarketingProfs and available in full to Premium members.
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• Oh, Yeah? Give Me One Good Reason.
  "Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running," Ardath Albee notes in a recent post at the Marketing ...
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• Active Headlines Get More Attention
  Fact No.1 That We All Know: Providing free content such as whitepapers or research reports can be a great B2B lead generator. Fact No.2 That We All Know: B2B marketers' ...
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• 'Oh, and Here's Another Neat Thing...'
  Heard those words in a software demo lately? Regardless of how important the demo can be in a complex B2B sale, it's not hard for you, or your customers, to ...
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• That Looks, Sounds, Feels, Smells, Tastes Nice!
  "If you want your B2B lead-generation campaigns to be as successful as possible, you need your ... messages to break through the clutter, get your prospects' attention and provide them ...
  More articles on B2B Marketing, Creativity, Customer Engagement, Lead Generation, Sales
• Top-Gaining Categories, Top Ad Networks in August
  The humor, education, home improvement, and B2B site categories experienced the biggest gains in August. The ad network with the greatest reach was AOL Advertising, followed by Yahoo! Network and ...
  More articles on Advertising, B2B Marketing, Humor, Market Research, Segmentation, Websites
• Why Not Quantity AND Quality?
  When Melissa Marron recently checked out the lead-generation-related results of the MarketingProfs' Marketing ROI & Performance Evaluation Study, it prompted her to ask this question of her fellow B2B marketers: ...
  More articles on B2B Marketing, Lead Generation, Lead Quality, Sales, Segmentation
• Think of It as Home Improvement
  "Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico ...
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• Gesundheit!
  In a premium article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also ...
  More articles on B2B Marketing, Metrics, Small Business, Testing, Writing
• Viewing B2B in 3D
  In the B2B space, developing customer insight is not a simple proposition, says Andy Hasselwander in a recent post at B2B Marketing Confidential. The reason itself is simple: "Companies are ...
  More articles on B2B Marketing, Channel Marketing, Customer Engagement, Product Management, Sales
• RU Linked in or Left out?
  Heads-up: It's time to take a fresh look at LinkedIn. That's what Diana Huff says in a recent guest post at the Savvy B2B Marketing blog. "In the last year ...
  More articles on B2B Marketing, Lead Generation, LinkedIn, Market Research, Social Networking
• One Size Fits Nobody
  "In light of the economy, more and more marketers are concerned with late-stage leads," says Karen Landis in a recent post at the My Educated Guess blog. "While many marketers ...
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• 20% of Commercial Emails Not Delivered
  As the global recession grinds on, marketers continue to turn to email marketing to drive sales. But those efforts often confront email-deliverability obstacles: In the US and Canada, more than ...
  More articles on B2B Marketing, Email Deliverability, Email Marketing, Permission Email Marketing, Recession, Sales
• Are You Drippy or Loopy?
  Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
  More articles on B2B Marketing, Collaboration, Email, Landing Pages, Lead Nurturing, Personalization
• It's as Easy as 123456
  All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
  More articles on Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube
• Communications Industry Forecast: Slump, then... Growth
  Total communications spending will decline 1% in 2009, to $882.6 billion—its first spending decline since the 2001 recession—according to the latest Communications Industry Forecast (CIF) from private-equity firm Veronis Suhler ...
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See all 85 marketing Daily Posts related to B2B Marketing

B2B Marketing case studies, deconstructing real life examples and illustrating lessons learned

• How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
  More case studies on B2B Marketing, Case Studies, Customer Behavior, Keywords, Landing Pages, Testing, Website Design
• Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.
  More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
• Four Steps to Spurring B2B New-Product Awareness and Sales via Twitterby COOP Ale Works
  CASE STUDY: Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Sales, SMS, Twitter, Word of Mouth
• How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer Loyaltyby Days for Business Alliance (Days Inn)
  CASE STUDY: Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. Read on to see how.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Customer Relationships, Economic Crisis, Mobile Marketing, SMS
• How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%by Intellitactics, Inc.
  CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue.
  More case studies on B2B Marketing, Case Studies, Email Campaigns, Lead Generation, Lead Quality, Thought Leadership, Web Analytics, Web Content
• How a Technology Company Leveraged March Madness Live Streaming to Increase Visibility for Its Own Productby eTelemetry
  CASE STUDY: When CBS Sports announced that it would once again live-stream the NCAA March Madness tournament during regular business hours, eTelemetry jumped at the chance to use the event as a prime backdrop for its own campaign.
  More case studies on Advertising, B2B Marketing, Brand Awareness, Case Studies, Positioning, Targeting
• How One Whitepaper Generated 500 Leads and Significant PR for a B2B Manufacturerby JER Envirotech
  JER Envirotech, a manufacturer of environmentally friendly thermoplastic biocomposite materials, needed to stand out in the green manufacturing industry. Its solution: create a white paper to both explain and build credibility for its offerings. Here's how that led to 500 new leads over 60 days.
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• How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana Solutions
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.
  More case studies on B2B Marketing, Case Studies, Facebook, Google, Keywords, Lead Generation, Search Engine Marketing, Small Business, Social Media, Websites
• How a Technology Firm Upped Webinar Attendance, Improved Lead Nurturingby Objectivity, Inc.
  By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of the leads is high as well: More than 30% of the leads typically score high enough to be handed off to sales.
  More case studies on B2B Marketing, Case Studies, Lead Generation, Lead Nurturing, ROI, Sales, Webinars
• How a Web-based B2B Niche Service Increased Revenue per Sales Rep by 9.3%by ShareBuilder401k
  Online service ShareBuilder 401(k) provides retirement plans exclusively for small businesses. But retirement plans are usually sold in person, not virtually. Here's how ShareBuilder discovered a way to market to this niche that upped its number of sales made via the Internet.
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• How a B2B Community Site Increased Lead Volume for Its Advertisers by 50%by ITtoolbox
  ITtoolbox was looking for a way to increase ROI on lead-generation campaigns for its 700 advertisers, among them such big guns as IBM, Microsoft, and Accenture. So ITtoolbox built its own contextual keyword engine, which provided a greater than 50% boost in lead volume and dramatically increased relevancy, boosting conversion rates for advertisers.
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• B2B Specialty Manufacturer's Integrated Marketing Yields 30% Annual Sales Growth Three Years Runningby Euchner-USA, Inc.
  When you've schlepped your staff and booth to numerous tradeshows throughout the year, with no concrete results to point to, it's time for a change in your marketing approach. Euchner-USA, Inc. all but jettisoned its traditional print advertising efforts and embraced a comprehensive B2B online marketing model.
  More case studies on B2B Marketing, Case Studies, Email Campaigns, Sales, Search Engine Marketing

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B2B Marketing online seminar broadcasts from the best minds in marketing

• Social Media in the B2B Universe: What's Working NowAttendee rating:  - 9/23/2009
  More seminars on B2B Marketing, Marketing Strategy, Product Marketing, Social Media
• Seven Fast-Acting Methods to Drive B2B Revenue NowAttendee rating:  - 5/14/2009
  More seminars on B2B Marketing, Benchmarking, Customer Acquisition, Customer Relationships, Customer Satisfaction, Lead Quality, Marketing Tips, Sales
• How to Make Your B-to-B Website a Lead Generation MachineAttendee rating:  - 2/26/2009
  More seminars on B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationAttendee rating:  - 11/6/2008
  More seminars on B2B Marketing, Blogging, Copywriting, Customer Relationships, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sales, Social Networking
• Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up BusinessAttendee rating:  - 10/2/2008
  More seminars on B2B Marketing, Channel Marketing, Customer Acquisition, Lead Generation, Marketing Strategy, Measurement, Sales, Telemarketing
• Buyer Personas: A Smart Way to Align B2B Sales and MarketingAttendee rating:  - 1/17/2008
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Personas, Sales, Targeting, Web Content
• How to Develop a B2B Lead Nurturing Program that Really WorksAttendee rating:  - 12/20/2007
  More seminars on B2B Marketing, Customer Relationships, Lead Generation, Lead Nurturing, Referrals, Sales, Thought Leadership
• Get More Customer Mindshare: Developing a Rock-Solid Value PropositionAttendee rating:  - 11/29/2007
  More seminars on B2B Marketing, Customer Engagement, Management, Positioning, Sales, Value Propositions
• What You Need to Know About Becoming (or Hiring) a Marketing ConsultantAttendee rating:  - 11/8/2007
  More seminars on B2B Marketing, Hiring Outside Resources, Management, Marketing Operations
• Tighten Up Your Marketing Plan: The Nuts and Bolts of Market SegmentationAttendee rating:  - 8/2/2007
  More seminars on B2B Marketing, Customer Behavior, Marketing Plans, Marketing Tips, Segmentation, Targeting
• Arm Your Sales Team with Collateral That B2B Prospects Really WantAttendee rating:  - 7/19/2007
  More seminars on B2B Marketing, Catch-22, Creativity, Customer Engagement, Marketing Tips, Print Collateral, Sales, Writing
• Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and MoreAttendee rating:  - 4/11/2007
  More seminars on B2B Marketing, Blogging, Measurement, RSS, Second Life, Social Media, Videos, Word of Mouth
• Crash Course #9: Direct Marketing Techniques for B-to-B Lead GenerationAttendee rating:  - 3/1/2007
  More seminars on B2B Marketing, Direct Marketing, Lead Generation, Lead Nurturing, Lead Quality, Measurement, ROI
• Crash Course #7: Integrated Media Planning in B-to-B Direct MarketingAttendee rating:  - 2/1/2007
  More seminars on B2B Marketing, Customer Acquisition, Direct Marketing, Email Lists, Marketing Tips, Telemarketing, Trade Shows/Events
• Bridging the B2B Sales and Marketing GapAttendee rating:  - 10/12/2006
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Sales, Value Propositions
• Using Pricing Strategy to Create Competitive Advantage in B2B Markets -- It's Time to Change the GameAttendee rating:  - 8/17/2006
  More seminars on B2B Marketing, Marketing Strategy, Pricing, Segmentation
• Best Direct Marketing Strategies for B-to-BAttendee rating:  - 4/13/2006
  More seminars on B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Marketing Analytics, Marketing Budgets
• How to Climb the B-to-B Marketing Career LadderAttendee rating:  - 3/2/2006
  More seminars on B2B Marketing, Career Management, Chief Marketing Officer, Job Search
• B2B Web Power: How to Find, Create and Write the Content You Need, FastAttendee rating:  - 9/15/2005
  More seminars on B2B Marketing, Blogging, Case Studies, Collaboration, Keywords, Marketing Tips, Web Content, Writing
• Breakthrough Communications Strategies for Today’s B2B MarketAttendee rating:  - 8/18/2005
  More seminars on B2B Marketing, Lead Quality, Marketing Tips, Print Collateral, Writing

See all 22 marketing On Demand Seminars related to B2B Marketing

B2B Marketing marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
• B-to-B Marketing in 2008: Trends in Strategies and Spending
  MarketingProfs research provides B2B marketers guidance for making budget and media mix allocations by exploring the issues and emerging trends in 2008.
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• Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
  Find out what's new, what's hot and what's not in B2B marketing trends.
  More tools on B2B Marketing, Direct Marketing, Search Engine Marketing, Telemarketing, Trade Shows/Events, Websites
• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
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