Content Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Nitty-Gritty of Brand Story PowerCatherine Sherlock
  Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, ...
  Content, Content Marketing, Inbound Marketing, Marketing Strategy, Videos, Writing
• The State of Digital Content [Infographic]Verónica Maria Jarski
  In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
  Content, Content Marketing, Customer Insight, Customer Relationships, Digital Marketing, Email, Facebook, Mobile Marketing, Pinterest, Smart Phones
• Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Copywriting, Creativity, Customer Retention, Facebook
• Seven Online Marketing Activities You Can Start TodaySonja Jobson
  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, LinkedIn, Social Media, Twitter, Video Blogs, Web Content
• Seven Steps You Can Take to Capitalize on the Mobile Video Viewing ShiftFrank Sinton
  Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest ...
  Content, Content Marketing, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, Smart Phones, Videos, YouTube
• Social Sharing Boosts Email Results [Infographic]Verónica Maria Jarski
  Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Facebook, LinkedIn, Social Media
• Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
  The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Customer Insight, Customer Relationships, Email, Email Campaigns, Inbound Marketing, Lead Generation
• Broadcasters' Live Online Video Outpaces On-DemandAyaz Nanji
  People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.
  Advertising, Content Marketing, Customer Behavior, Mobile Marketing, Research Summaries, Television, TV, Videos
• Turbocharge Your Content Marketing MachineAlastair Kane
  Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Marketing Strategy, Personas, Web Content, Writing
• Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
  The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
  Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Management

Content Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]by Matthew Grant
  Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor.
  Career Management, Content, Content Marketing, Marketing Smarts, Personal Branding, Social Media, Social Networking
• We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]by Matthew Grant
  Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment.
  Advertising, Branding, Content Marketing, Marketing Smarts, Public Speaking, Sales, Social Media
• Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]by Matthew Grant
  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.
  B2B Marketing, Community, Content Marketing, Corporate Communications, Customer-Centric, Customer Engagement, Digital Theory, Marketing Smarts, Social Media
• Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]by Matthew Grant
  The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, ...
  Blogging, Content, Content Marketing, Digital Marketing, Marketing Smarts, Social Media, Writing
• Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]by Matthew Grant
  "Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of ...
  Blogging, Content, Content Marketing, Corporate Blogging, Google, Marketing Smarts, SEO, Writing
• A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]by Matthew Grant
  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this ...
  Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, High-Tech Marketing, Marketing Smarts, Personal Branding, Social Media
• Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]by Matthew Grant
  We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between ...
  Community, community management, Content, Content Marketing, Customer Relationships, Marketing Smarts, Positioning, Sales, Thought Leadership, Vision Statements
• The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]by Matthew Grant
  Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too...
  B2B Marketing, Content Marketing, Customer Acquisition, Email Marketing, Email Service Providers, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Operations
• Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]by Matthew Grant
  Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right ...
  Brand Management, Content, Content Marketing, Customer Evangelists, Digital Marketing, Marketing Smarts, Web Content
• Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]by Matthew Grant
  Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social ...
  Content, Content Marketing, Customer Experience, Customer Retention, Customer Satisfaction, Customer Service, Marketing Smarts, Social Media

Content Marketing: Online seminar broadcasts from the best minds in marketing

• How to Increase Engagement and Drive Conversions with Interactive ContentBroadcast on 4/23/2013 with Seth Lieberman, Michelle Chaplin
  This seminar will discuss how interactive content marketing enables marketers to go beyond the traditional "sign up for our whitepaper" approach and increase response rates. Sponsored by Eloqua.
  Content, Content Marketing, Customer Acquisition, Inbound Marketing
• Three Tragic Flaws That Might Mean Curtains for Your Digital StrategyBroadcast on 3/5/2013 with Jason Thibeault
  Learn how to fix three basic digital marketing mistakes and attain a winning digital presence for your online story. Sponsored by Limelight Networks.
  Content Marketing, Customer Engagement, Digital Marketing, Mobile Marketing, Social Media, Videos, Websites
• MarketingProfs University: The Daring Brand's Guide to Creating Content Worth SharingBroadcast on 12/6/2012 with Ann Handley
  In this PRO seminar, MarketingProfs chief content officer and Content Rules co-author Ann Handley will share her philosophy about what brands like yours need to do to fully embrace content marketing to create content worth sharing.
  Brand Management, Content, Content Marketing, Creativity, Marketing Strategy, Marketing Tips
• Solutions to 10 Confounding Content Marketing ChallengesBroadcast on 8/16/2012 with Stephanie Tilton, Ann Handley
  Many marketers are embracing content as a cornerstone of their marketing efforts. You probably are, too. In this PRO seminar, we'll answer your toughest content marketing questions.
  Challenges Q&A, Content, Content Marketing, Inbound Marketing, Marketing Challenges, Marketing Smarts, Marketing Tips, Measurement, ROI
• Not Your Father's B2B: Building Business in Today's New World of MarketingBroadcast on 8/2/2012 with B2B Forum Speakers
  Join us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg.
  B2B Marketing, Content Marketing, Landing Pages, Lead Generation, SEO, Social Media
• Sales Messaging That Closes the DealBroadcast on 6/21/2012 with Tim Riesterer
  Discover how to develop content marketing messages that help your salespeople close the deal and convince prospects to choose you.
  Collaboration, Content, Content Marketing, Customer Relationships, Market Research, Marketing Strategy, Marketing Tips, Sales, Value Propositions, Writing
• MarketingProfs University: From Content to Conversation—The Changing World of Online Marketing WritingBroadcast on 5/10/2012 with Ginny Redish
  This PRO seminar and first class of MarketingProfs University's Marketing Writing Bootcamp will demonstrate how customers consume online content, share examples of effective online content, and provide practical guidelines for writing great online content.
  Blogging, Content, Content Marketing, Copywriting, Marketing Strategy, Writing
• 10 Ways to Generate Leads Using Social MediaBroadcast on 12/1/2011 with Paul Gillin
  Learn 10 tactics you can put to work to leverage search and social tools to generate more leads and deliver results during this PRO seminar.
  B2B Marketing, Content Marketing, Inbound Marketing, Lead Generation, Search Engine Marketing, Social Media
• MarketingProfs University: Presentations that Resonate With Me! How to Persuade Any AudienceBroadcast on 11/18/2011 with Nancy Duarte
  Join us for this special PRO seminar with Nancy Duarte and learn a new way of structuring a presentation and connecting with an audience.
  Branding, Content Marketing, Customer Experience, Public Speaking, Thought Leadership
• MarketingProfs University: How to Build and Maintain a Thriving Content EcosystemBroadcast on 11/3/2011 with Ann Handley, Matthew T. Grant
  Ann Handley and Matthew T. Grant walk you through creating, implementing, and sustaining a content marketing program by remaining what you already have.
  Blogging, Content, Content Marketing, Web Content, Writing

Content Marketing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create a Killer Content PlanReleased on 11/9/2012 with Alan Belniak
  In just 10 minutes, you'll learn an effective and manageable approach to implementing an awesome content marketing plan.
  Content, Content Marketing, Marketing Strategy, Take 10
• Take 10: Ten Tips to Make Writing More FunReleased on 11/2/2012 with Daphne Gray-Grant
  In just 10 minutes, you'll learn how to combat writer's block and enjoy writing great content!
  Content, Content Marketing, Creativity, Take 10, Writing
• Take 10: Five Ways to Streamline Your Content Approval ProcessReleased on 6/29/2012 with Daphne Gray-Grant
  In just 10 minutes, you'll learn five simple ways to make your content approval process less painful and more effective. We're going to guide you through the content creation and approval process so that you can focus on more important things, like your bottom line.
  Content, Content Marketing, Feedback, Management, Take 10
• Take 10: A Recipe for Success—7 Content Marketing Tips from The Best Chefs in the BizReleased on 5/11/2012 with Verónica Maria Jarski
  In just 10 minutes, you'll learn seven easily digestible and tactical tips taken from some of the top chefs in the biz. Paired with your handy Take 10 checklist, these tips will allow you to tackle your content marketing challenges with no reservations.
  Content, Content Marketing, Creativity, Marketing Challenges, Marketing Inspiration, Marketing Tips, Strategy, Take 10
• Take 10: Pinterest Basics for B2B MarketingReleased on 3/9/2012 with Anne Yastremski
  In just 10 minutes, you'll learn the basics of Pinterest, so you can make an informed decision if it is right for your brand.
  B2B Marketing, Brand Awareness, Content, Content Marketing, Social Media, Take 10
• Take 10: Five Tips for Starting an E-Newsletter That People WantReleased on 3/2/2012 with Margie Clayman
  In just 10 minutes, learn the basics you need to know before you launch an e-newsletter: how to start (and grow) a list for your newsletter, how to create a manageable content plan for your newsletter, and how to retain your readers once you have them.
  Content, Content Marketing, Email, Email Marketing, Newsletters, Take 10
• Take 10: How to Produce High-Quality Audio Recordings With AudacityReleased on 12/23/2011 with Anne Yastremski
  In just 10 minutes, you'll learn how to record a professional-quality audio file with Audacity. Follow the quick and easy tips to purge your audio file of pauses, audio mistakes, and choppiness, too.
  Content, Content Marketing, Marketing Tips, Podcasting, Take 10, Videos
• Take 10 Author Series: How to Win Big with Content MarketingReleased on 9/23/2011 with David Meerman Scott
  In this Take 10 Author Series webcast, David Meerman Scott explores the implications of the "You are what you publish" mantra, then offers advice on producing good content on a regular basis.
  Content, Content Marketing, Creativity, Marketing Smarter, ROI, Take 10 Author Series
• Take 10: How to Podcast Like a RockstarReleased on 9/9/2011 with Corey O'Loughlin
  In this Take 10, MarketingProfs content marketing specialist Corey O'Loughlin walks you through the fundamentals of podcast production.
  Content Marketing, Customer Engagement, Marketing Inspiration, Podcasting, Social Media, Take 10

Content Marketing: Marketing downloads for the busy professional

• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  Community, Content, Content Marketing, Marketing Strategy, Marketing Tips, SEO, Social Media, Social Networking