Search Engine Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.
Which Tweets Does Google Search Value Most?Ayaz NanjiWhat does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are ...
#SocialSkim: A Very Facebook Valentine, Vine for Kids, Snapchat's Original Series, More!Angela NatividadCheck out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win ...
Holiday Season Retail Search Data: Thanksgiving Shopping SurgedAyaz NanjiOnline retailers saw a big boost on Thanksgiving 2014 in paid search and paid social performance compared with 2013, according to a recent report from Kenshoo.
Digital Ad Benchmarks by Channel and Device Type: 4Q14Ayaz NanjiMobile devices had the highest average click-through rate (CTR) across all digital ad channels in 4Q14, according to a recent report from Marin Software.
#SocialSkim: Google's Year in Review, the Top Content Marketing Platform, Holiday Selfies, a (Literally) BS Product, More!Angela NatividadFind 2014-in-review content (both data-packed and emotional) from several sources, learn which platform is most effective for content marketing, and get the latest service updates from the social networks people ...
Flip Your Media Plan: From Old-School Marketing to Digital in Three StepsSusan SolomonChanges are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans ...
#SocialSkim: Instagram Challenges Twitter, Facebook's Year in Review, Top Video Ads, More!Angela Natividad'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in ...
29 Must-Read Content Marketing Articles of 2014Larry KimAs you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
Enterprise SEO Benchmarks: Top Tactics, Challenges, and MetricsAyaz NanjiSome 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent ...
Nine Ways to Sharpen Your Online Customer Research (Part 1 of 2)Will BluntAt the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what ...
Search Engine Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.
A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]by Matthew GrantWhat does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts.
Search Engine Marketing: Online seminar broadcasts from the best minds in marketing
- MarketingProfs University: Putting the User Back Into the User ExperienceBroadcast on 8/14/2014 with Shari ThurowIn this PRO seminar, you'll learn how to organize and label your website content for a greater impact on SEO and search engine marketing. You'll also learn how social media can impact your search engine marketing strategy by generating natural links and how to cater to customers using a variety of devices. Make sure both your target audience and search engines can find your site by learning today's most effective best practices for findability.
- The Convergence Imperative: How Social, Content, and PR Combine for Marketing SuccessBroadcast on 8/7/2014 with Jason FallsIn this PRO seminar, you'll gain a deep understanding of how success in search requires the combination of 'holy smokes' content, strong social media, and brilliant PR. You'll learn how to apply this effective combination to your online and offline marketing efforts.
- How to Use Google Analytics' Secret Data to Improve Your Search and Social CampaignsBroadcast on 3/6/2014 with Jeff SauerIn this PRO seminar, we'll open the door to the treasure trove of information available to you within Google Analytics. You'll walk away with several actionable tips you can use to measure and improve your search and social campaigns.
- Future-Proof SEO: Immunize Your Business Against Search Engine UpdatesBroadcast on 11/21/2013 with Calvin JonesThis PRO seminar will explore how a fresh approach to search engine optimization can stop you worrying about search engine updates for good.
- MarketingProfs University: SEO in 2013—Current Trends and Future PredictionsBroadcast on 8/8/2013 with Jayson DeMersIn this PRO seminar, you'll discover a brief history of the SEO industry's past few years, followed by a thorough walk-through of the industry's most effective strategies.
- MarketingProfs University: Why Your Online Strategy Really Is Your Business StrategyBroadcast on 9/13/2012 with Vanessa FoxIn this PRO seminar, you'll learn why SEO is still important, how to seamlessly build it into your strategy, and how to step into your customers' shoes and understand their thinking to improve traffic, and ultimately, revenue.
- MarketingProfs University: The Fundamentals of Paid SearchBroadcast on 8/9/2012 with George MichieIn this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more.
- The 10 Most Common SEO Mistakes Marketers MakeBroadcast on 6/14/2012 with Stephan SpencerLearn how to fare better in organic search, outrank your competition, and improve your overall SEO results.
- 10 Ways to Generate Leads Using Social MediaBroadcast on 12/1/2011 with Paul GillinLearn 10 tactics you can put to work to leverage search and social tools to generate more leads and deliver results during this PRO seminar.
- MarketingProfs University: What Marketers Should Know About GoogleBroadcast on 9/15/2011 with Maile OhyeLearn the latest about Google Search and the evolving search landscape from the source. Google's Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site.
Search Engine Marketing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Five Ways to Refresh Your Website (Without Spending a Fortune!)Released on 2/6/2015 with Sherice JacobIn just 10 minutes, we'll share five simple tips to improve and refresh your website. You'll be able to makeover your website so that it looks current, loads faster, and increases your search engine optimization ranking—without wasting your time and money.
- Take 10: Strategic Resources to Better Manage Your Social MarketingReleased on 1/23/2015 with Guy PowellIn just 10 minutes, we'll show you how to overcome common social marketing challenges (such as not having enough time, budget, or staff) and provide you with key dashboard dimensions, including how to set up specific improvement objectives and how to track your progress to improve your social marketing efforts.
- Take 10: How to Drive New Business With SEOReleased on 11/21/2014 with Peter PlattIn just 10 minutes, you'll learn how to shift your SEO strategy from branded to non-branded traffic. We'll share what data you should analyze, and basic improvements you can make to generate new (and more qualified) business opportunities.
- Take 10: How to Gain More Search Visibility From Blog PostsReleased on 11/14/2014 with Lorrie Thomas RossIn just 10 minutes, we'll share how you can optimize your blog for search with easy architectural tactics and tools. Plus, you'll learn simple steps that you can add into your blogging routine to give your content more SEO power.
- Take 10: How to Expand Your Reach and Grow Your Business with Local SEOReleased on 6/6/2014 with Stoney deGeyterIn just 10 minutes, you'll learn how to increase your visibility in local search results, and how to use positive online reviews to boost your SEO ranking.
- Take 10: Six SEO Tips to Make Your Content ShineReleased on 9/27/2013 with Lisa GerberIn just 10 minutes, you'll learn the principles of SEO and six tactics for optimizing your content so that your customers (and prospective customers) can find you easily online.
- Take 10: Five Powerful SEO Tips for Getting Your Mobile Apps RankedReleased on 6/15/2012 with Brian KlaisIn just 10 minutes, you'll learn five powerful SEO tips that will help get your mobile app ranked in the search engines.
Search Engine Marketing: Marketing downloads for the busy professional
- SEO for Content Marketers: How to Push Your Content to the TopIn this 23-page guide, we cover five steps for optimizing your content and making Google (and the other search engines) happy so that she'll share your content with the right folks and send those prospects your way.
- Website Conversion Success StoriesMany marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
- B2B Marketing in 2009: Trends in Strategies and SpendingGet the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
- The Obama Playbook: How Digital Marketing and Social Media Won the ElectionWant to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
- Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B MarketingFind out what's new, what's hot and what's not in B2B marketing trends.
- Shopper's Handbook on Search Marketing FirmsThis is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
- Paid Search Advertising TemplateIf you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.