Search Engine Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.
Five Must-Have Insights for Better PPC Campaign PerformanceLarry KimIn data-driven marketing channels, such as paid search, having the most relevant and recent data possible is vital, because you're competing in real time (usually with real budget constraints) for ...
Social Media: Your External SEO 'Plugin'Ken MyersIn the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal and external factors of a search friendly website.
Five SEO Steps to Take Before Redesigning Your SiteAleh BarysevichMany companies attempt website redesigns to boost their search engine optimization. In reality, though, redesigns can have a negative impact on prior SEO achievements. Luckily, you can take steps to ...
The Biggest Missed Opportunities in Site Search [Infographic]Verónica Maria JarskiAre you using site search for your marketing programs? Here's a look at why six out of 10 retailers do not use site search and some reasons why they should.
Determining Subscriber Value: What's an Email List Member Worth?Karen TalaveraHere are some approaches to assigning subscriber value even if you can't clearly attribute revenue by channel. You'll learn how to determine what each email subscriber is worth to your ...
How a Local Business Can Do Better Online in Five Easy StepsAlesia KrushLearn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every ...
Five Native Advertising Tips From a Case StudyJeremy CesarecBased on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts.
Paid Search Trends: CPCs Rise, Bing's Market Share Falls in Q4Ayaz NanjiThe average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency.
Why Marketers Need to Care About Social Search [Infographic]Verónica Maria JarskiIs your company embracing social search? Here's a look at what it is and why you should take advantage of social search.
Search Retargeting: A Quick How-To GuideBen PlomionMost online marketers are familiar with retargeting—or they should be. Search retargeting, a more recent incarnation, is uniquely powerful, and on the rise... These six steps will help you launch ...
Search Engine Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.
A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]by Matthew GrantWhat does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts.
Search Engine Marketing: Online seminar broadcasts from the best minds in marketing
- How to Use Google Analytics' Secret Data to Improve Your Search and Social CampaignsBroadcast on 3/6/2014 with Jeff SauerIn this PRO seminar, we'll open the door to the treasure trove of information available to you within Google Analytics. You'll walk away with several actionable tips you can use to measure and improve your search and social campaigns.
- Future-Proof SEO: Immunize Your Business Against Search Engine UpdatesBroadcast on 11/21/2013 with Calvin JonesThis PRO seminar will explore how a fresh approach to search engine optimization can stop you worrying about search engine updates for good.
- MarketingProfs University: SEO in 2013—Current Trends and Future PredictionsBroadcast on 8/8/2013 with Jayson DeMersIn this PRO seminar, you'll discover a brief history of the SEO industry's past few years, followed by a thorough walk-through of the industry's most effective strategies.
- MarketingProfs University: Why Your Online Strategy Really Is Your Business StrategyBroadcast on 9/13/2012 with Vanessa FoxIn this PRO seminar, you'll learn why SEO is still important, how to seamlessly build it into your strategy, and how to step into your customers' shoes and understand their thinking to improve traffic, and ultimately, revenue.
- MarketingProfs University: The Fundamentals of Paid SearchBroadcast on 8/9/2012 with George MichieIn this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more.
- The 10 Most Common SEO Mistakes Marketers MakeBroadcast on 6/14/2012 with Stephan SpencerLearn how to fare better in organic search, outrank your competition, and improve your overall SEO results.
- 10 Ways to Generate Leads Using Social MediaBroadcast on 12/1/2011 with Paul GillinLearn 10 tactics you can put to work to leverage search and social tools to generate more leads and deliver results during this PRO seminar.
- MarketingProfs University: What Marketers Should Know About GoogleBroadcast on 9/15/2011 with Maile OhyeLearn the latest about Google Search and the evolving search landscape from the source. Google's Maile Ohye walks us through successful approaches—and pitfalls to avoid—when building a search optimized site.
- Eight Critical SEO MetricsBroadcast on 7/21/2011 with Stephan SpencerUncover which SEO metrics enable you to maximize your website optimization efforts during this PRO seminar with Stephan Spencer. Learn how to expand your keyword list, increase your rankings, and prioritize your efforts.
- Turbocharge Your Google AdWords and Other Paid Online Media CampaignsBroadcast on 7/1/2010 with Bill LeakeLearn solid tactics that you can use to put a new pep in your pay per click step. Insights and concepts will be illustrated with real examples of companies like yours. You'll leave with sharp ideas that you can implement right away, and an opportunity to achieve double, if not triple, digit improvements in your monthly PPC campaigns.
Search Engine Marketing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Six SEO Tips to Make Your Content ShineReleased on 9/27/2013 with Lisa GerberIn just 10 minutes, you'll learn the principles of SEO and six tactics for optimizing your content so that your customers (and prospective customers) can find you easily online.
- Take 10: Five Powerful SEO Tips for Getting Your Mobile Apps RankedReleased on 6/15/2012 with Brian KlaisIn just 10 minutes, you'll learn five powerful SEO tips that will help get your mobile app ranked in the search engines.
Search Engine Marketing: Marketing downloads for the busy professional
- Website Conversion Success StoriesMany marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
- B2B Marketing in 2009: Trends in Strategies and SpendingGet the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
- The Obama Playbook: How Digital Marketing and Social Media Won the ElectionWant to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
- Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B MarketingFind out what's new, what's hot and what's not in B2B marketing trends.
- Shopper's Handbook on Search Marketing FirmsThis is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
- Paid Search Advertising TemplateIf you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.