Marketing Resources: Search Engine Marketing

• Four Keyword Research Mistakes to Avoid at All Costsby Lior Levin
  If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.
  More articles on Keywords, Marketing Tips, Search Engine Marketing, Targeting, Web Analytics
• What Every New Business Should Know About Google's Ranking of Namesby Ann Smarty
  Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates and ranks personal and business names.
  More articles on Branding, Google, Naming, Reputation Management, Search Engine Marketing, SEO
• 10 Ways to Own Page One of the Google Search Resultsby Nathan Hanks
  With the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out the competition.
  More articles on Google, Search Engine Marketing, Search Engines, Social Media, Websites
• Take Your Online Presence Global: Five Foreign-Language Online Marketing Tips by Christian Arno
  With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global digital marketing.
  More articles on Digital Marketing, International Marketing, Local Marketing, Search Engine Marketing, Social Media, Web Analytics
• What Social Media Can't Do for International Marketingby Liz Elting
  Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media.
  More articles on International Marketing, Marketing Strategy, Search Engine Marketing, Social Media
• How to Increase Web Traffic via Organic Searchby Ashley Cotter-Cairns
  Want to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors.
  More articles on Content, Google, Keywords, Links, Search Engine Marketing, SEO
• The Convergence of Search and Social Mediaby Jonathan Lawoyin
  The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.
  More articles on Digital Marketing, Keywords, Search Engine Marketing, Search Engines, Social Media, Social Networking
• Bridge the Website Analytics Gap With Dynamic Telephone Number Insertionby Scott Buresh
  With any lead-based online marketing campaign, it's important to track the sources of your leads. Learn how a new technology, Dynamic Telephone Number Insertion (DTNI), can track website leads based on incoming sales calls—and how it falls short.
  More articles on Online Marketing, Sales, Search Engine Marketing, Web Analytics
• How to Build an Effective Negative Keyword List to Increase ROIby Jill Solomon
  Using negative keywords in your paid-search campaign can help you reach ideal prospects, reduce cost per click (CPC), and increase return on investment (ROI). Learn how to select negative keywords and create your list.
  More articles on Keywords, Marketing Smarter, PPC Campaigns, ROI, Search Engine Marketing
• Three Lesser-Known Ways to Enhance AdWords Quality Scoreby Larry Kim
  Are you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. If you've tried all else but aren't seeing results, give these three unconventional tips a shot at bumping up your ...
  More articles on Google, Keywords, Landing Pages, Search Engine Marketing, SEO
• Six Ways Organic Search Can Make You Smarter About Your Businessby Jim Yu
  In an Internet business environment that expects immediate results, online marketers have overlooked the power of SEO, or organic search, as a top revenue-generating channel. It can also teach you how to run your business in a smarter way.
  More articles on Brand Equity, Lead Generation, Marketing Smarter, Marketing Tips, Online Marketing, Search Engine Marketing, SEO
• The Fallacy of Search Engine Marketing Onlyby Scott Buresh
  There has been much debate in the search community about whether it is proper or even hypocritical for a search engine marketing company to use other forms of advertising unrelated to Internet marketing. The naysayers generally have a common argument: ...
  More articles on Online Marketing, Search Engine Marketing, Search Engines
• Search Engine Optimization or Paid Search: What Should Your Philosophy Be?by Scott Buresh
  Is there a basic philosophy regarding organic search engine optimization (SEO) and paid-search advertising? Is one tactic more favorable than another? How do you know which channel to pursue? Should you do both—and in what proportions?
  More articles on Marketing Strategy, PPC Campaigns, Search Engine Marketing, SEO
• Nine Effective Tactics to Get Opt-In Email Subscribersby David Godot
  The sweeter the deal, the better your chances that your visitor will become a subscriber. Many email-list managers offer a e-book or video download or special one-time discount. Those are basic techniques for email list-building. Here are nine more-advanced list-building ...
  More articles on Blogging, Customer Engagement, Email Lists, Email Marketing, Marketing Tips, PPC Campaigns, Press Releases, Search Engine Marketing
• Use Search Queries to Save Money and Increase Conversionsby Craig Danuloff
  Search queries, the exact word or phrases a person types, are a vital clue into the objectives of the searcher and how valuable that person is to your business. Is each searcher relevant to you? Are all the search queries equally ...
  More articles on Ad Copy, Google, Keywords, PPC Campaigns, Search Engine Marketing
• The Art and Science of Web Analytics: Going Beyond the Status Quoby Chris Golec
  Companies are realizing that in today's competitive business environment, marketers must go beyond the status quo of a Web site that acts like a brochure if they are to induce user behavior and enter the world of opportunity outside of ...
  More articles on Marketing Analytics, Metrics, Online Marketing, ROI, Search Engine Marketing, Web Analytics
• How You Lose Sales With Bad Search Marketing Decisions Based on 'Best-Practice' Web Analyticsby Todd Miechiels
  One of the most dangerous trends emerging is that B2B marketers, and their extended search-marketing resources, are regularly making bad decisions based on "solid analytics data." All too often, marketers are deciding to spend either more or less money based solely ...
  More articles on Measurement, Metrics, Sales, Search Engine Marketing, Search Engines, Web Analytics, Websites
• Five Paid-Search Best-Practicesby Jeannette Kocsis
  Most companies should be using paid search as a mandatory component of their marketing. And with search engine marketing spending expected to reach $25 billion by 2012, it's obvious that a good share of marketers understand its potential. But first, ...
  More articles on Copywriting, Keywords, Landing Pages, Marketing Tips, Search Engine Marketing, SEO, Testing, Writing
• Five Proven Ways to Waste Money With Pay-per-Click Advertisingby John Grant
  Pay-per-click advertising is the biggest lead-generation breakthrough to come about in a long time. For small and midsize companies, in particular—and thanks to its ability to narrowly target prospects, tightly manage spending, and precisely measure results—PPC is one of the ...
  More articles on Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Small Business, Testing
• The State of Search Engine Marketing: Trends and Predictionsby Scott Buresh
  More articles on Google, PPC Campaigns, Search Engine Marketing, Search Engines, SEO

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• The Case for Hiring an SEO Agency
  Should you conduct search engine optimization in-house, or should you hire an outside agency to do the heavy lifting? It's a question you've probably asked your team before—and each solution ...
  More articles on Hiring Outside Resources, Search Engine Marketing, SEO
• Three Ways to Optimize Your Online Content Program
  "In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system ...
  More articles on Content, Keywords, Search Engine Marketing, Search Engines, Web Content
• Three Ways to Make Your Content Search-Friendly
  In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating ...
  More articles on Content, Marketing Tips, Search Engine Marketing
• Four Ways to Own the First SERP
  "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
  More articles on Google, Marketing Tips, Search Engine Marketing, Search Engines, Social Media
• Three Ways to Enhance SEO With Twitter
  "While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
  More articles on Content, Naming, Search Engine Marketing, SEO, Twitter
• Four Questions to Ask About an SEO Agency
  Adam Singer has heard his share of unimpressive SEO agency pitches over the years. "When reviewing their plans I'm frequently amused by just how ignorant many are to a truly ...
  More articles on Hiring Outside Resources, Search Engine Marketing, SEO
• Tech Paid-Search Spending Exceeds Forecast
  Paid-search spending among high-tech and consumer-electronics advertisers grew 28% in the fourth quarter of 2011 over the same quarter a year earlier, and up 7% over strong spending in 3Q11, ...
  More articles on PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• Why Search Marketers Are Grabbing the Long Tail
  Many marketers approach SEO by targeting the keywords in their industries with the largest monthly search volumes, but they often neglect the "long-tail" or low volume keywords, which when combined ...
  More articles on Keywords, Marketing Smarter, Research Summaries, Search Engine Marketing, SEO
• Facebook Top Search Term and Top Website of 2011
  Facebook was the most popular search term and the most popular website in the US in 2011, according to an Experian Hitwise analysis of the top 1,000 search terms for ...
  More articles on Experian Hitwise Data, Facebook, Keywords, Research Summaries, Search Engine Marketing, Websites
• How One Company Fought a High-Ranking 'Scam' Search Result
  Writing at the Daily SEO blog, Brian Patterson highlights a problem many companies are starting to encounter: "As you began to type our client's brand name into Google Search, Google ...
  More articles on Content, Google, Search Engine Marketing, SEO
• The Importance of Quality Content to Search Optimization
  "Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent ...
  More articles on Content, Content Marketing, Search Engine Marketing, SEO
• Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]by David Oates
  Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
  More articles on Brand Equity, Branding, Collaboration, Community, Marketing Smarter, Promotions, Search Engine Marketing
• Four Vital Areas for On-Page SEO
  On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole. "Think of these signals like the dust jacket of ...
  More articles on Content, Keywords, Search Engine Marketing, SEO, Writing
• Have You Studied the Periodic Table of SEO Ranking Factors?
  "Search engine optimization ... seems likes alchemy to the uninitiated. But there's a science to it. Search engines reward pages with the right combination of ranking factors." So begins the succinct ...
  More articles on Search Engine Marketing, SEO, Web Copy
• Why Spelling Matters for SEO
  "Spelling plays an important role when it comes to the SEO of a website," notes a post at the Brandignity blog. "Google claims it is not a direct factor they ...
  More articles on Search Engine Marketing, SEO, Web Content, Websites
• Four Steps to Building the B2B Website of Your Dreams
  What does it take to construct a B2B website that grabs users' attention and shows them—right from the start—that it's the right place to be? According to Kate Headon Waddell, ...
  More articles on B2B Marketing, Metrics, Search Engine Marketing, SEO, Website Design
• How to Evolve With the New Rules of SEO
  "Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business ...
  More articles on Content, Keywords, Links, Search Engine Marketing, SEO, Social Media, Web Analytics
• Five Ways to Optimize Your Blog
  If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. ...
  More articles on Blogging, Keywords, Marketing Tips, Search Engine Marketing, SEO
• Optimize for Bing: Four Key Tips
  Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And ...
  More articles on Content, Marketing Tips, Search Engine Marketing, Search Engines, SEO
• Behavioral Mindsets Influence Search Patterns
  When searching for information on the Internet, people tend to exhibit one of three distinct behavioral search patterns, according to new research by About.com, which explores the various mindsets that ...
  More articles on Customer Behavior, Research Summaries, Search Engine Marketing

See all 185 marketing Daily Posts related to Search Engine Marketing

Search Engine Marketing case studies, deconstructing real life examples and illustrating lessons learned

• How a Small Company Went Global (Without Breaking the Bank)by Lingo24.com
  CASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it.
  More case studies on Case Studies, Collaboration, International Marketing, Keywords, Lead Generation, Local Marketing, Positioning, Search Engine Marketing
• How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalizationby Company: Continental Warranty
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.
  More case studies on Case Studies, Customer Engagement, Landing Pages, Lead Generation, Personalization, PPC Campaigns, Sales, Search Engine Marketing, Targeting
• How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana Solutions
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.
  More case studies on B2B Marketing, Case Studies, Facebook, Google, Keywords, Lead Generation, Search Engine Marketing, Small Business, Social Media, Websites
• How a Dental Office Attracted Clients Using SEO and Other Internet Marketing Strategiesby Synergy Dental Center
  Synergy Dental Center of Portland, Oregon, wanted to increase its client base, which Dr. Anthony Newkirk had inherited from the previous practitioner in 2003. He hired a marketing firm to develop a client-acquisition strategy, with a goal of 25 new patients a month. Here's how the Internet-based campaign played out.
  More case studies on Case Studies, Customer Acquisition, Online Marketing, PPC Campaigns, Search Engine Marketing, SEO, Targeting
• How a Manufacturer Increased Sales 30% by Using the Right Vertical Search Engineby RUD Chain, Inc.
  A Web site isn't much of a marketing tool if your target audience can't find it. Officials at RUD Chain, a manufacturer of high-end industrial chains, discovered that access to a quality vertical search engine was the missing link to getting its Web site in front of key customers. Until a few years ago, RUD Chain advertised primarily on general commerce-oriented Web sites and in trade magazines. But those avenues produced few sales leads.
  More case studies on Case Studies, Lead Generation, Sales, Search Engine Marketing, Search Engines
• How an Electronics Retailer Altered Its Holiday Paid-Search Campaign Strategy and Cut Cost per Acquisition in Halfby The Source By Circuit City
  When an online electronics retailer runs a holiday-season Google paid search campaign, and the resulting cost per acquisition is far higher than the average cost per order, something is not right. Yet that's what happened with the 2005 holiday campaign of The Source By Circuit City. The following year, Source flipped its keyword strategy, changing the focus from paid-search ad position to achieving lower customer acquisition cost per order.
  More case studies on Case Studies, Consumer Electronics, Customer Acquisition, Google, Keywords, Search Engine Marketing
• B2B Specialty Manufacturer's Integrated Marketing Yields 30% Annual Sales Growth Three Years Runningby Euchner-USA, Inc.
  When you've schlepped your staff and booth to numerous tradeshows throughout the year, with no concrete results to point to, it's time for a change in your marketing approach. Euchner-USA, Inc. all but jettisoned its traditional print advertising efforts and embraced a comprehensive B2B online marketing model.
  More case studies on B2B Marketing, Case Studies, Email Campaigns, Sales, Search Engine Marketing

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Search Engine Marketing online seminar broadcasts from the best minds in marketing

• 10 Ways to Generate Leads Using Social MediaBroadcast on 12/1/2011 11:00:00 AM
  More seminars on B2B Marketing, Content Marketing, Lead Generation, Search Engine Marketing, Social Media
• MarketingProfs University: What Marketers Should Know About GoogleBroadcast on 9/15/2011 11:00:00 AM
  More seminars on Google, Marketing Smarter, Marketing Tips, Search Engine Marketing, Website Design, Websites
• Eight Critical SEO MetricsBroadcast on 7/21/2011 11:00:00 AM
  More seminars on Measurement, Metrics, Online Marketing, Search Engine Marketing, SEO, Websites
• Turbocharge Your Google AdWords and Other Paid Online Media CampaignsBroadcast on 7/1/2010 11:00:00 AM
  More seminars on Google, Marketing Strategy, PPC Campaigns, ROI, Search Engine Marketing
• Bing Isn't Google: The Differences That Matter for Search MarketingBroadcast on 2/18/2010 11:00:00 AM
  More seminars on Google, Measurement, Metrics, New Media, Search Engine Marketing, Search Engines, Website Design, Websites
• Monetizing the Long Tail of Search: Rethink Your Keyword StrategyBroadcast on 11/12/2009 11:00:00 AM
  More seminars on Keywords, Market Research, Measurement, Search Engine Marketing, Search Engines, SEO
• Cracking the Code: Web Analytics for Paid Search AdvertisingBroadcast on 6/25/2009 11:00:00 AM
  More seminars on Marketing Smarter, PPC Campaigns, Search Engine Marketing, Testing, Web Analytics
• It's All About the Click: Fundamentals of Paid Search MarketingBroadcast on 6/4/2009 11:00:00 AM
  More seminars on Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• How to Make Your B-to-B Website a Lead Generation MachineBroadcast on 2/26/2009 11:00:00 AM
  More seminars on B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• Search Engine Optimizing Your Website, Soup to NutsBroadcast on 1/15/2009
  More seminars on Copywriting, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content, Website Design, Websites
• Advanced Tactics in SEO: Part Art, Part ScienceBroadcast on 3/27/2008 11:00:00 AM
  More seminars on Blogging, Google, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Networking, Website Design
• Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 11:00:00 AM
  More seminars on Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Advanced Topics in Paid Search MarketingBroadcast on 3/9/2006 11:00:00 AM
  More seminars on Creativity, Hiring Outside Resources, Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing
• Essentials of Paid Search MarketingBroadcast on 3/8/2006 11:00:00 AM
  More seminars on Advertising, Copywriting, Google, Keywords, Measurement, PPC Campaigns, Search Engine Marketing, Search Engines
• Paid Search Advertising: Successful Campaigns Using Google and OvertureBroadcast on 2/3/2005 11:00:00 AM
  More seminars on Advertising, Copywriting, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing, Search Engines
• Search Engine Optimization: Maximize Your Natural Search ChannelBroadcast on 11/18/2004 11:00:00 AM
  More seminars on E-Commerce, Keywords, Measurement, Search Engine Marketing, SEO, Web Copy, Website Design, Websites

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Search Engine Marketing marketing downloads for the busy professional

• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  More tools on Case Studies, Customer Engagement, E-Commerce, Search Engine Marketing, Website Design, Websites
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  More tools on Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth
• Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
  Find out what's new, what's hot and what's not in B2B marketing trends.
  More tools on B2B Marketing, Direct Marketing, Search Engine Marketing, Telemarketing, Trade Shows/Events, Websites
• Shopper's Handbook on Search Marketing Firms
  This is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
  More tools on Hiring Outside Resources, Keywords, PPC Campaigns, Search Engine Marketing, SEO
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  More tools on Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites

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