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  • How to Use Customer Insight to Create Better Content
    The insight you can derive from your own customers is invaluable. It will help you to not only increase the effectiveness of your content marketing but also reach your business and growth goals.
  • How to Use Scenarios to Achieve Marketing Agility
    Scenario analysis is an essential part of creating agility. Scenarios help you anticipate. They help you ask better questions and prepare for the unexpected. They increase your readiness, which is what sets the stage for agility.
  • Five Even More Buzzworthy SEO Trends You Need to Know in 2017
    Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here are five of the hottest SEO trends you can expect to see in 2017.
  • A 12-Point B2B Positioning Health-Check
    This B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions about positioning effectiveness and give you a proven way to perform a realistic assessment.
  • Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?
    In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.
  • How Online Communities Can Help You Market Throughout the Customer Journey
    Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types of online community can help.
  • Three Ways to Make Influencer Marketing Authentic Again
    Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here's how it can reclaim authenticity.
  • Five Steps to Integrating Your Blog, Social Media, and Email Marketing
    How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. These five steps will lead you to a cohesive cross-functional marketing plan.
  • Four Ways to Select the Right Conference for You to Attend
    Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers—and gain truly useful information—instead of paying too much for the same-old faces.
  • Marketing ROI: How to Get Actionable Insights From Google Analytics
    What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?
  • How to Thank These Five Important Types of Customers During the Holidays
    Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts count. Here's how.
  • How to Use the Six ABM Processes to Align Sales and Marketing and Drive Real Results
    Account-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. An added benefit: total sales and marketing alignment.
  • Four Steps to Increasing Customer Retention and Loyalty With Social Media
    Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty.
  • Online Marketers Need to Embrace Personalization: Here's Why and How
    You've found yourself in the midst of the most crowded market imaginable—online content. The best shot you have at attracting and maintaining audiences is relevancy. And the foundation of relevancy is personalization. Embrace it.
  • Five Mistakes You Can't Afford to Make in Your Refer-a-Friend Program
    Marketing has readily accepted the power of referral programs. Their reach, trust factor, and ability to target the right people combine to quickly and effectively boost customer acquisition. But some common mistakes undermine success.
  • Top 4 Things You Should Know on Your Journey to Content Marketing Success
    Finding your way to content marketing success is not always easy. Here are four lessons and a few secrets to help you on your journey.
  • Five Small Business Marketing and Retention Trends and ideas for 2017
    Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ideas as you finalize plans for the coming year.
  • Tips for Onsite Content Optimization With a Human Touch
    Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character limit guidelines for optimization.
  • How to Manage Your Google Search Console Like a Pro
    Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and how to deal with them.
  • Links, the Ranking Factor That Real Estate (and Other) Websites Ignore
    Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them is consistently identified as the one with the biggest impact: links.
  • 'Enriching Benefits': Why Consumers Love Brands That Make Them Feel Like Good People
    "Enriching benefits" have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand.
  • Eight Missed Opportunities in Your B2B Content
    What really motivates buyers to act? When using content, many B2B companies struggle to engage buyers. Here are eight engagement tactics that work, according to research, but marketers use them too infrequently.
  • Buyer Personas: How Much Detail Is Too Much?
    At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need to know about our prospects to motivate them to respond.
  • Four Ways to Take Full Advantage of Email Marketing With Advanced Analytics
    Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.
  • Four SEO Tips to Apply to Your E-Commerce Website Today
    The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, however, presents unique challenges.
  • Four Ways for SMBs to Successfully Apply Marketing Operations
    In the world of marketing operations (MO), words like "enterprise" and "scale" are common, but we rarely hear "small business" enter the conversation. Ironically, small and midsize businesses (SMBs) need MO the most if they are to grow into the company they want to be.
  • A Guide to Contextual Marketing
    Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing.
  • Three Ways Marketers Can Tell Their Stories Across Multichannel Touchpoints
    The digital, multi-device era has disrupted traditional brand storytelling—fragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices.
  • 10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool
    People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective B2B marketing tactics you can use.
  • Three Ways Marketers Can Master Strategic Word-of-Mouth
    Positive word-of-mouth (WOM) has long been documented as a powerful growth tool. The good news: unlike our B2C brethren, we B2B marketers can strategically manage WOM. Here are three ways to ensure word-of-mouth skews positive.
  • Brand Admiration Is Earned, Not Given: Here's How to Make It Last Forever
    Lasting brand admiration is achieved when your business becomes part of who people are (think "Mac people") and what they stand for. That kind of relationship isn't accidental or the result of good fortune.
  • Nonprofit Storytelling: How the Power of 'Why' Can Increase Advocates, Donations
    If you are part of a nonprofit struggling to gain donor support, get your team in the same room and ask yourselves two questions.
  • How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and Influencers
    A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer relationships, and enhance brand equity.
  • 11 Ways to Jazz Up a Boring Sales Page Without Resorting to Hype
    You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy some rhythm and oomph with these more subtle jazzifying moves.
  • Small but Mighty Marketing Tools Your Team Can Use Today
    How does the explosion in marketing tech help your team get stuff done today? It doesn't. So until you evaluate, decide, deploy, integrate, and optimize your marketing stack, try these lightweight but useful tools that cost little and are simple to use.
  • Brand It Like Beyoncé
    Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned and meticulously built Beyoncé brand; companies can, too.
  • Here We Grow: Four Tips to Scale Localized Marketing
    It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it.
  • How to Operationalize Your Customer Journey Map
    Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented within your organization?
  • Marketing's Important Role in Accelerating Sales to Large Buying Groups
    Just five years ago, in small-to-midmarket companies, 1-2 people were typically involved in the purchase decision. In recent years, that trend has shifted; now, 3+ people must approve purchases, even those below $50,000.
  • Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)
    Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your work. The trouble is, many marketers ignore at least some of those principles.
  • The 3 E's of Brand Admiration (and How Marketers Can Foster Them)
    Enablement. Enticement. Enrichment. Those three E's are the very foundation of brand admiration. And they are important for any brand in any industry. So how should they be fostered?
  • The Why and How of a Bloody Good Content Calendar for Marketing
    If you want to help overwhelmed, time-poor searchers to find you and your business online, then it's time to think hard about what you publish, where, when, how often, and—most important—why. Enter the content calendar.
  • Eight Mistakes You're Making on Facebook's News Feed and How to Fix Them
    Most of the tricks and tactics that worked on Facebook a few years ago no longer work; today, they can actually harm your page's ranking potential. Here are some mistakes you might be making—and tips on how to avoid them.
  • Influencer Marketing Isn't Broken, You're Just Doing It Wrong
    Word-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the wrong way—and souring the results.
  • Six Steps to Revenue-Boosting Lead Generation Programs
    As technology becomes a driving force in marketing and sales, B2B companies need to better understand the art and science behind launching and executing a successful lead generation program.
  • Five Essential Reputation Management Tools
    An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen.
  • How to Improve Your Presentation Before You Even Open PowerPoint
    PowerPoint files, and the information contained within them, are a valuable business (not just marketing or sales) asset. Presentation management unlocks the value of that asset, empowering everyone to make better presentations—before they ever open PowerPoint.
  • Four PPC Tips to Capture Consumer Cheer (and Cash) This Holiday Season
    With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your marketing plan, here are a few tips to help you get ahead.
  • Don't Panic! What to Do Instead When Your Marketing Campaign Doesn't Go as Planned
    It doesn't matter how much time you spend on crafting your marketing campaign: You have no guarantee it will pay off. Sometimes marketing just doesn't work the way you want it to. Here's what to do when that happens.
  • How to Boost Your Brand's Eco-Friendly Image
    Becoming known as an eco-friendly brand isn't easy. Especially when so many brands present themselves as environmentally minded, and make so much noise on social and traditional media, even if their actually practices don't follow suit.
  • Eight Ways You're Killing Your E-Commerce Sales
    A consistently successful e-commerce site depends on myriad factors, and it is near on impossible to control all of them to guarantee success, but one thing you can do is to plug the holes that drain your sales.
  • How to Get Maximum Engagement From Your Employee Advocacy Program
    Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word to their social networks via employee advocacy programs.
  • The Saving Grace of Brand Admiration: 3 Companies, 3 Mistakes, 3 Different Outcomes
    How would customers react to your company's mistakes and missteps if it had long ago made sure to invest in becoming an admired brand? Certainly not the way they would to the mistakes of a brand they didn't admire.
  • How to Improve Your Tech Marketing Videos With E-Learning Insights
    Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to scripting and producing marketing videos makes so much sense.
  • How to Write a B2B Explainer Video Script That Converts
    You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for writing a video script that converts.
  • Story-Driven Data Visualization? Yep, That's a Thing, and Here's How You Do It
    B2B marketers live in a world powered by stats and facts; no wonder data visualization has become a thing, especially since so many people are visual learners. But data visualization isn't about pretty design, it's about telling a great story.
  • If You Create, Will They Buy? How to Go From Insights to Products Customers Want
    If you develop a new offering, will customers buy it? That's the perennial challenge for today's companies, and it's increasing as pressures to innovate "first and fast" intensify.
  • Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them
    In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or blacklisted. Here are four types of offending addresses and how to deal with each of them.
  • Seven Ways Newsletter Marketing Still Works for Professional Services Providers
    Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional services.
  • Social Success for the CMO: Four Signs You're Doing It Right
    Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether social efforts are having an impact on your company.
  • Google Just Got Rid of AdWords Converted Clicks. Now What?
    Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.
  • Four Steps to Lowering Your PPC Costs
    You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids?
  • Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve Them
    Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page.
  • How to Market to Millennials Without Pandering
    People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's advice from a Millennial on how to actually reach young customers.
  • Brand Admiration: Three Powerful Bottom-Line Benefits of Being Admired
    Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?
  • Disruptive Marketing Lessons From the Trojan Horse
    The story of the Trojan Horse seems a simple tale, but it was a stroke of strategic genius that took concerted effort to pull off. And there are important business and marketing lessons to be learned from it.
  • Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right)
    In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster.
  • Sales and Marketing Collateral: A Guide to Printing Materials
    Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know basics about printers, ink, paper, and collateral types.
  • How to Dress Up Your Product With Naked Marketing
    Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad haircut. That's not a nightmare. That is the reality in our age of technology.
  • Four Tips for Effectively Training Your Marketing Team
    Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage.
  • Want to Build a Strong Brand? Get Messaging Right. Here's How...
    Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers you want to attract.
  • Journalists' Advice on How to Write Press Releases They'll Actually Read
    Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.
  • The Three Rs That E-Commerce Marketers Should Master
    We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, and re-engagement.
  • How to Market Your Business With Instagram Stories
    Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool.
  • Brand Admiration and the Value of Respect: How to Build a Revered Brand
    Respect for a brand—for its identity, purpose, and achievements—increases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go about gaining such respect?
  • Growing Pains and Marketing at Scale: Five Key Lessons From B2B Marketing Leaders
    B2B marketing leaders who have experience with rapid growth give advice on the role of Marketing in such growth, what it means to think like a growth marketer, what challenges arise with scale, and how to approach those challenges.
  • The (Marketing) Maven
    "At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."
  • Top 7 Reasons Creative Directors Need Digital Asset Management
    From time savings and increased productivity to usage rights, asset protection, and more, DAM's day as an essential tool for creative directors has arrived. The rewards are plentiful, and the risks of not investing in it are too great to ignore.
  • YouTube Film School for Marketers: The Scrappy Upstart's Cheat Sheet for High-Quality Video Marketing
    If you don't have video experience, video marketing can be intimidating. But it doesn't have to be. Here's a cheat sheet to get you started making great videos for YouTube.
  • Monitoring Customer Experience: A Holistic Approach for Business Success
    Customers of businesses that don't focus on good customer experience are leaving in droves. Here's how to monitor customer experience and why a more holistic approach to doing so will benefit both your business and your customers.
  • Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce
    Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate. Here's how to get started.
  • Five Simple but Often Overlooked Ways to Boost Your Email Marketing
    Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed boost.
  • Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement Success
    Businesses need a strong mobile engagement strategy, but people use the mobile Web, apps, and SMS in different ways. How can you use each mobile medium for real-time communication with consumers?
  • Six Essentials for Good Storytelling—and Great Content Marketing
    Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever online as a black scar on your brand's reputation.
  • Six Ways to Destroy Your Public Speaking Heebie-Jeebies
    The fear of public speaking is as old as humanity itself. Snakes in the stomach. Sweaty palms. The urge to run away... If you can relate, maybe it's time for a new approach.
  • Is Your Brand Trusted? Here's What Happens When It Is—and Isn't
    If you cultivate and foster brand trust correctly, your company won't need to constantly throw piles of money at rebuilding and repairing trust with customers.
  • Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?
    MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.
  • Four Things to Look for in a Call-Tracking Provider
    Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria when shopping for call-analytics software.
  • Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like Clicks
    Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson in how call attribution works and how it can benefit you.
  • How to Create Content About Things You Know Nothing About (Yet)
    As any good journalist will tell you, you don't have to have a degree in a topic to write about it well—and confidently. Even so, creating content for a company is often a different beast.
  • Data and Analytics: Three Key Steps to Successful Business Decisions
    Without a doubt, data and analytics have become central to every organization's business strategy. Find out how to enable your marketing organization to successfully use data and analytics to drive business decisions.
  • Does Your Page Load Time Affect Search Results? What You Need to Know—and Do!
    Maybe? A little? Probably? Yeah... a fast-loading website contributes both to better results via search and to better user experience. And it need not be difficult or expensive to speed up your site.
  • Nine Content Tools to Improve Your Online Presence Through Curation
    The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information, and not just a provider of a product or service. Content curation can help.
  • Six Email Habits That Are Alienating Your Customers
    Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common blunders.
  • The New Reality of B2B Marketing: The Imperative of Online Visibility (Article 4 of 4)
    The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven sales-generating power of SEO.
  • Seven Segmentation Mistakes That Will Cost Your Business Money
    Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid.
  • Brand Admiration and the Power of Love: Build a Brand That People Adore
    Inspiring and evoking feelings of brand love aren't accidental occurrences. Cultivating and fostering it require a purposeful, methodical, and strategic process that builds meaningful relationships over time.
  • Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach
    Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content strategy.
  • Mobile Messaging: How to Message Your Way to a More Meaningful Connection
    We've all heard the misconception that communicating over text via mobile decreases the personal touch. But, quite to the contrary, it's actually an effective, engaging way to connect when you're in the palm of someone's hand.
  • Four Ways to Woo New Customers With Sweet-Talking Web Copy
    Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy.
  • The Five Factors of Value That Drive B2B Sales and Protect Margins (Article 3 of 4)
    Here's straightforward guidance on how to identify what your customers value, understand how value motivates B2B buying, break through the price barrier, and use value (i.e., create it) to justify your pricing.
  • How to Measure and Improve B2B Customer Loyalty
    By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how do you go about doing that?
  • 10 Tips for Making Popups Go the Extra Mile for Your Business
    Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But if not done properly, they still ruin the customer experience.
  • Five Ways CPG Marketing Can Keep Pace With Millennials
    Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain and grow that alignment over the next decade.
  • How to Capitalize on Customer Feedback: Three Loyalty-Boosting Steps
    By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service.
  • Content and the Buying Decision Cycle: Guarantee Your Content Creates Sales (Article 2 of 4)
    In B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why you matter to them. Here's how to move their buying decision forward—from "we're interested" to "where do we sign?"
  • How to Expand Your Core Keyword List: Four Tools You've Never Used but Should
    Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition... to in-depth niche research. These four tools will help you adapt to the ongoing evolution of search engine optimization.
  • Eight Ridiculously Silly Ways to Sabotage Your Email Marketing Efforts
    Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead.
  • Three Tips for Building Internal Support for Influencer Marketing
    No longer are marketers asking, "What's influencer marketing?" Today, many are asking, "Should we develop an influencer marketing channel?" or, "How much effort and budget should we put behind it this year?"
  • A Beginner's Guide to Creating Video Content
    Creating professional-quality videos is not an easy task. You are not going to immediately create masterpieces... You might never even get close. But that does not mean you cannot create video content that is successful online. Here's what you need.
  • How to Engage B2B Decision-Makers Who Generate Your Sales and Margins: Market Focus (Article 1 of 4)
    The purpose of B2B marketing is to attract and retain profitable customers. The first step toward that goal is to learn who influences buying decisions—and then win their trust in a way that will result in a sale.
  • Five Outbound-Email FAQs That Stump Even Experienced Marketers
    What's the best day and time to send outbound marketing emails? How many outreach attempts is "enough"? How long should emails be? Those and other email-related questions can be tough to answer.
  • Dying Sales Funnel? Bring Dead Leads to Life Through Lead Nurture
    Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more effective than ever before.
  • How to Get Past the Dreaded SEO Plateau
    Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges for online businesses, is possible.
  • How You Can Conquer These Three Negative Content Trends
    Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.
  • Brand Admiration: Why Some Brands Are Loved Unconditionally (and What You Can Learn From Them)
    When companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships.
  • A Crash Course: Start an Online Business in Three Steps
    Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in entrepreneurship.
  • TV Ads Are Better Than Online Video Ads (and How to Build a Great One)
    Is there a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes. Even if the online video and TV commercial are identical, customers react more positively to the televised ad.
  • The Selfie Strategy: Build Brand Loyalty Like a Kardashian
    By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.
  • Five To-Do's for a Rebrand That Rocks
    No matter the reason for a rebrand, there's no denying it's a major decision—and an expensive undertaking. Among all that needs to be done, these five things are a must for rebranding success.
  • Five Local SEO Tips for Small Business Owners
    Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers and improve your SERP placement.
  • 17 Handy Tools for Entrepreneurs, Startups, and Marketers
    Building a business is not easy, but thanks to ever-developing technology you have access to useful and effective tools that can simplify your work. Make yourself and your business more productive with these 17 handy tools.
  • Six B2B Takeaways From Six Great Facebook Ads
    Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is "pay to play": Facebook advertising.
  • How to Craft Outreach Emails That Convert
    Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well.
  • 10 Ways to Bridge the CMO-CIO Gap to Drive Business Growth
    Marketing is now data-driven, and if you're not informing marketing campaigns with data-derived insights, you will fall behind your competitors. Which is why CMOs and marketing teams need to collaborate with IT teams to drive business growth.
  • Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing
    Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase and how to reach those motivated people? By creating buyer personas.
  • Three Essential Principles for Talent Sourcing in 2016
    Competition for top-tier talent is always fierce. If you don't know where to look, or if you focus too heavily on traditional methods, you could be losing to the competition. Success will require some trial and error, but you'll be on your way to finding quality talent if you follow these principles.
  • B2B vs. B2C Content Marketing: Stuff You Need to Know
    Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.
  • How Is Reaching the Email Inbox Like Getting on Kanye's VIP List?
    Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as trying to get your emails into recipients' inboxes... because the principles behind email deliverability are based on human-behavior patterns.
  • How to Reduce Costly Chargebacks at Your Business
    Credit card users sometimes dispute charges on their accounts and demand reimbursement. Dealing with those chargebacks can take valuable time away from employees, and it can be costly. Here are four tips on decreasing the number of chargebacks you handle.
  • How to Elicit and Use Employee Stories in Your Content Marketing
    There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? One source that never runs dry is employee stories.
  • How to Plan Your Campaigns Using Google's Shopping Insights Tool
    Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then use those insights to plan your marketing campaigns and promotions.
  • Avoid Cliche Office-Scene Photos: Five Tips for Picking Images
    You're tasked with creating a Web page that shows people working collaboratively in an office setting. You dive into stock photos and find a familiar scene... boring, forced, inauthentic. To find more dynamic and realistic office-setting photos, follow these five tips.
  • Your Duplicate-Data Problem Has an Evil Twin That Is Much Worse: Duplicate Fields
    Marketers know the duplicate-record problem well, but even more insidious are duplicate data fields. Here's how to minimize the problem and perform data unification, along with tools and resources for doing the job right.
  • How to Win a Spot on the PPC Podium in the Olympics of Search
    Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To compensate, use these four techniques and win the top spots.
  • How to Prepare Your Organization for Marketing Automation
    Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot of effort and preparation to do well.
  • Prompting Users to Review an App: Four Do's and Three Dont's
    For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app's future.
  • Four Tips for Turning Your Presentations Into Marketing Gold
    Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.
  • How to Discover Engaging Content to Share on Social Media
    Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways to discover and share content that can improve your social media marketing.
  • How to Measure the Value of Your Content: Three Sets of Metrics
    More than ever, we B2B marketers are held accountable for driving revenue—and proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics to track—and tips on how you can track them.
  • How a Simple Story Can Help You Win Your Prospect's Trust
    When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility?
  • Three Types of Video That Marketers Need to Have on Their Company Website
    You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with lots and lots of text, even though video is the most effective way to tell your story.
  • Five Effective Ways to Build a Strong Online Reputation
    Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk in the park, but it can be done.
  • Social Media vs. Content: Where Should You Invest?
    Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where to put your efforts? And once you decide, how do you go about it?
  • Marketers' 10 Most Common Copyright Questions... Answered!
    Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.
  • Five Modes of Persuasion You Need in Your Marketing Campaigns
    If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.
  • How Real-Time Marketing Changes the Game
    Brands today have an opportunity to enhance personalization and reach, addressing always-changing customer expectations. With real-time marketing, you can increase loyalty, even upsell, and help retain customers.
  • Brand Personification: The Ultimate Way to Get to Know Your Brand
    Use this compelling and intuitive method for taking a step back and gaining clarity on who your brand is and what kind of impression you're making on the world.
  • Five Questions You Need to Ask Before Purchasing New Technology
    Marketers are inundated with offerings of state-of-the-art applications that can greatly improve every aspect of B2B marketing. These five questions will help you evaluate technology vendors and applications quickly to find the ones right for you.
  • Five Ways Marketers Can Rev the Consumer Engagement Engine
    Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can use the new framework to enhance the value of your marketing.
  • Eight Ways Planning Will Make You a Better Content Marketer
    Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, followers, and customers, planning is a must.
  • Seven Technical SEO Mistakes Ruining Your Search Rankings
    Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve your goal of ranking high on search results pages.
  • Six Top SEO Factors in 2016
    It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.
  • Kill These 12 Content Marketing Software Bugs (It's Not What You Think)
    These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.
  • A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)
    Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.
  • 10 Questions to Ask Before Launching Mobile App Surveys
    Anyone doing serious mobile app marketing knows surveys can be useful for understanding app satisfaction, getting feedback on new functionality, understanding why a feature isn't being used, or collecting general feedback quickly.
  • Five Ways Marketers (CMOs, Too) Can Master Data
    Marketers have been under pressure for years to turn their art into more of a science, and "Big Data" is now more than a buzzword for CMOs: Understanding or using data is becoming integral to all marketers' jobs.
  • Four Steps for a Successful Multilingual Marketing Campaign
    To better relate your product or service to consumers, present them in a way that identifies with those of a particular culture. Multilingual marketing is a way to do that.
  • Win With Social Intelligence: Vital Tips for CMOs in 2016 and Beyond
    A crucial element of marketing that all CMOs—and marketers as a whole—need to be addressing right now is social listening and analytics. Because social intelligence can be vital to business success.
  • Four Scrappy Content Marketing Hacks
    These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that mindset to life in our content marketing.
  • Content Marketing Production: Creative Solutions Few B2B Marketers Know How to Deploy
    B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team.
  • Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'ts
    Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those popular metrics won't add up to success if your emails don't land in your contacts' inboxes in the first place.
  • A Primer for Getting Ahead With Long-Tail Keywords
    Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords.
  • How to Make Public Relations Drive SEO
    PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.
  • Get Organized: Four Simple Ways to Keep Creative Projects on Track
    Creative teams thrive on flexibility, doing some of their best work when given the freedom to explore and experiment. But too much of a good thing can be, well, too much. You need some structure to maintain sanity and to be truly effective.
  • The Six Pillars of B2B Customer Experience Excellence
    Poor customer experience drives brand switching—a key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth.
  • Seven Tips for Improving Your Content Marketing With Scannable Web Content
    Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.
  • Eight Tips for Running a Customer-Friendly Business
    Your product or service cannot survive on its own. It needs backup in the form of strong customer support. The way you interact with your audience will determine how far your business goes in our competitive world.
  • Rage Against the Mega-Corp.: How Your Small Business Can Dominate Search
    Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots on the first pages of search engine results.
  • Four Tools for Endless Content Ideas
    A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as "owning" valuable search terms on Google.
  • Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of
    In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.
  • Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand
    Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a successful launch, both internally and externally.
  • A 16-Item Checklist to SEO-Optimize Your Videos
    Video is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the maximum ROI if you're not optimizing them for search on both Google and YouTube.
  • Four Ways to Measure Your Experiential Marketing Campaign
    Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer!
  • The Secret to More Effective Ads on Facebook: The Science of Testing
    If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad can make a huge impact on a potentially huge audience.
  • Seven Disastrous Data Don'ts for Marketing and Sales
    The big challenge Marketing Operations faced in 2015 was Big Data: where it comes from, what it means, who takes care of it—and what to actually do with it. But what's just as important is what not to do with it.
  • Storytelling: Out of the Campfire and Into Your Marketing Campaign
    Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories.
  • Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?
    Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
  • How to Optimize Your Email Campaigns With Interest-Based List Segmentation
    Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.
  • How to Create a Marketing Measurement Playbook to Select and Measure the Right Metrics
    With the convergence of online and offline marketing, choosing the right measures is far more important than the quantity of data measured. Measuring the right data, and acting on the results, is essential to operating Marketing as a center of excellence.
  • Best-Practices for Increasing Your Online Form's Conversion Rate
    Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice is yours.
  • Five Content Writing Tips That Will Automatically Make You a Better Blogger
    Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.
  • How to Nurture the Five Stages of Customer Advocacy
    Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence over the buying process every day. But advocacy is a fragile thing.
  • Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?
    It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), and then enjoy a refreshing Brad's Drink (instead of a Pepsi) later that afternoon.
  • Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century
    Customer behaviors are changing. Fast. Not keeping up is all too risky. The companies that really "get" their customers, like Apple and Amazon, are setting the standards—and the bar is set high.
  • Seven Ways to Find Investors for Your Startup
    Unless you're one of the iron-walleted few, gaining startup capital for your business venture will require the help of investors. Navigating those waters can be a lesson in humility; it also requires a certain amount of know-how.
  • How to Make Your Mobile App Stand Out in the Crowded App Store
    Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is.
  • Three Steps to Maximizing ROI in a New Era of Content
    Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target audiences.
  • How to Write and Respond to RFPs: Some Best-Practices
    Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process.
  • How to Build a Targeted Email List of Subscribers Willing to Buy From You
    If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list.
  • Facebook Video Marketing Success: Tips for Promotion and Sharing
    Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options.
  • Sales and Marketing in an 'As a Service' Economy
    How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation.
  • Five Tips for Finding the Right Editor for Your Business Book
    A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.
  • Five Twitter Hacks to Skyrocket Your Engagement
    Implement these five hacks, and in a couple of weeks you'll be connecting with people every hour.
  • Nine Ways to Cut the Fat From Your Performance Marketing Programs
    Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine optimization techniques can help.
  • Today's Digital Marketing Funnel (and How to Optimize Your Conversions)
    Build a funnel specific to your business rather than adapting to a generic approach, and you'll maximize your marketing efforts and optimize conversions.
  • How to Create the Right Presentation for Your Business
    We've all been there, sitting in front of a boring long presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't make the same mistakes you see all too often.
  • 10 Essential Tools for Marketing on Instagram
    Have you been using Instagram in your social media marketing campaigns? If not, would you like to? Either way, you could probably do with a little less work and a little more simplification. These tools will help.
  • Blurred Lines: When Marketing, PR, and Content Overlap
    Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense.
  • Marketing Project Musts: Stay Organized With These Five Tips
    Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to effectively juggle multiple project tasks.
  • How to Get Marketing Help When You Need It
    Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get the help you need to start or grow your business.
  • The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful
    The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take the prescribed actions.
  • How to Maximize Your Content's Reach on Social Media
    It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, as you know, is getting found, viewed, read, liked, and shared—and doing it without annoying people.
  • What an Online Hater Really Wants From You
    The near-universal adoption of smartphones and social media has fundamentally altered the science of handling customer complaints. The critics ("haters") are not your problem, however... Ignoring them is.
  • Four Critical Components of Your Customer Journey Map
    A customer journey map is a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from the customer's perspective—requires a thorough understanding of the customer's needs, wants, and desires.
  • Extend Your Marketing Video's Shelf Life: How and When to Iterate
    Video can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here are four ways to keep your video content current and engaging.
  • Seven Ways to Increase Your Webinar Registrations
    With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend.
  • Five Customer Insight Mistakes You Must Avoid
    Customer insights are essential to growth and success, yet they remain the elusive holy grail of many a business—a seeming exercise in futility. But you can avoid others' mistakes and develop actionable customer insights.
  • Three Ways Niche Players Can Connect With the C-Suite
    We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting right now.
  • Email Marketing in a Mobile-First Era: How to Get It Right
    With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. Well, think again.
  • Avoid a Zero-Based Budget by Driving Growth as a Marketing Center of Excellence
    Marketing budgets are already on the chopping block, even though CFOs say better top- and bottom-line growth requires sales and marketing. We need to prove our value by turning Marketing into a center of excellence. These five steps will help.
  • Five Surprising Ways to Write Addictive Business Blog Posts
    So frustrating: You work hard. You know your industry inside and out. You offer something nobody else does. And you take precious time to write about it in your business blog. Yet... nobody is reading.
  • How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 2 of 2)
    Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.
  • How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)
    Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.
  • Three Steps for Using Your Competitors' Media Coverage to Boost Your Own Visibility
    Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.
  • How to Benchmark Your Marketing Performance Against Your Competition's
    Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, conversions...). But that solely inward focus can lead you astray.
  • How to Text Your Sales Prospects to Increase Conversions
    Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to all your leads, keep these tips and tricks in mind.
  • How to Find the Perfect Content Curation Topics for Your Content Strategy
    Identifying the ideal topics to curate—those most likely to engage your audience and support your content marketing strategy—is a key component of content curation.
  • Five Steps to Build E-Commerce Sales: How to Link Engagement to Revenue
    Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are to buy from you.
  • Five Tips for Improving Sales Force Productivity
    You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away.
  • Four Ways to Stop Your Infographic From Being a Total Flop
    Next time your team is drafting a new piece of visual content, ask the following four questions before you pour hours and dollars into the project.
  • 10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Business
    Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.
  • Three UX Principles That Help Your Website Do Its Job Right
    The primary goal of user-experience (UX) design is to ensure your business remains aligned with the needs of your users. That's why UX should be a dedicated part of your website development process.
  • How to Craft Blog Posts and Articles That Exceed Performance Expectations in Any Industry
    Inbound marketers must convert readers into customers. However, producing compelling content three or four times a week can be challenging. These four steps to creating better blog posts and articles can help.
  • Geotargeting: Proven Practices of Location-Tailored SEO
    You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers.
  • Ignoring Mobile? Then Say Goodbye to Your Marketing Plan
    When you ignore mobile, you miss a huge opportunity to engage with your current and potential customers, capture their interest, and generate leads. Here's how you can successfully integrate mobile into your marketing plan.
  • Five Twitter Mantras: How Not to Be Unenlightened on Social Media
    Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. So why do brand tweets as if they're clueless?
  • How to Gain Credibility Among Millennials: Three Quick Show-and-Tell Tips
    Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention.
  • How to Get More Organic Traffic to Your Content
    You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it.
  • How to Create Blockbuster YouTube Channel Success in Any Niche--No Matter How 'Boring'
    How can you develop a YouTube channel that stands out? It so happens that successful business channels have qualities in common that anyone can replicate. Do so, and you'll be rocking the No. 2 search engine in the world.
  • A Four-Step Process for Creating Compelling Content for Your Audience
    Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at all.
  • How to Get More Product Reviews
    Businesses tend to focus on what to do about one or two negative reviews, but the most effective way to combat bad feedback is to increase the amount of positive reviews for your product or service.
  • Nine Things Every Successful Content Strategist Understands
    If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!
  • How to Crowdsource Your Content Creation Ideas
    You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable to your audience.
  • How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling Methods
    Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.
  • Four Ways People Think and How to Convince Them to Buy
    What motivates your buyers? Four key personality types, as defined by the DISC model, will give you the clues you need to understand buyers. Here is how each type of personality thinks, along with some approaches for selling to them.
  • Four Practical Segmentation Tips for B2B Marketers
    Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.
  • Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next Level
    Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless.
  • Endorsements, Reviews, and Astroturfing: New FTC Guidance for Marketers
    In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in consumer reviews.
  • Top 5 Ways Consumer-Generated Content Is Amazing for SEO
    The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.
  • Four Common Mistakes That Will Kill Your Next Experiential Marketing Campaign
    Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience would likely be enough to sink them.
  • Seven Common Mistakes Marketers Make
    If you decide to fix even one of the following mistakes, you will see better results for you and your business.
  • Seven Tips for Generating Social Content Through Influencers
    Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.
  • A Legal FAQ for Online Retailers and Marketers
    Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing.
  • Go DIY or Call in an Expert: How to Choose
    As a marketer, you need to know when to buckle up and tackle an initiative internally or when to secure an outside expert, ideally before a situation becomes critical or spirals out of control.
  • How to Seize the Untapped Mobile Opportunity in 2016
    Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of mobile as the home for omnichannel marketing.
  • Four Email Optimizations That Will Increase Your Click-Through Rates
    Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.
  • Five Ways to Make Your Brand More Powerful
    Even when brand communications hit all the marks—they're clear, meaningful, and on message—they're often dull. That's an opportunity, though, for companies willing to show off their human side and maybe even stick their necks out a little.
  • Nine Copywriter Woes: Mistakes to Avoid With Your Copywriter
    Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a healthy work environment and a dysfunctional one.
  • Five Tips for Creating and Using a Great Event Hashtag
    When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that will last, at least a little while.
  • Three Marketing and Customer-Experience Trends You're Bound to See in 2016
    With the start of the year comes the opportunity to re-evaluate your marketing and customer-experience strategies—to plan how you can up your game in the year ahead. Here's what three trends have in store for you this year.
  • The Four Critical Steps You Need to Master Content Science
    The success of your marketing strategies hinges largely on your content's quality and its ability to engage your audience. Follow these steps to not only better understand your customers but also identify where your sellers are more likely to win.
  • Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 Tips
    Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance.
  • How to Create a Blog Persona to Make Your Content Consistently Relevant
    To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.
  • 10 Rapid-Fire Tips for Writing 2,500 Words per Hour
    Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.
  • What Marketers Need to Know About Yahoo Mail's Birthday Makeover
    Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential to make marketers' email efforts more productive.
  • Trust Me... I'm a Salesperson: Four Steps to Win Trust in the Least-Trusted Role on the Planet
    Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility with your buyers. Trust is a core element of every successful sale.
  • Is Commoditization an Issue for You? Here's What You Can Do About It
    Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you avoid that undesirable fate?
  • The Three Most Important B2B Marketing Questions for 2016
    What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.
  • Five Forms of Interactive Content to Boost Engagement
    The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.
  • Top 10 How-To Articles of 2015 on MarketingProfs
    These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.
  • Understanding Your Content Marketing Goals Before Setting Metrics
    It's much easier to start a journey if you know where you're going—and much more likely you'll actually get to somewhere you want to be.
  • Six Ways to Include Video in Your Marketing Strategy
    Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full benefits of video marketing?
  • 10 Essential Steps to Revenue Growth in 2016 for Brands With an Indirect Sales Model
    There's a growth-stifling disconnect between brand marketers that have indirect sales models and the local channel partners that sell the brands' products or services.
  • Ranking GOP Presidential Candidates According to Digital Strategy
    The GOP campaign is generating heat, and that's good news for marketers. Let's take a look at top GOP candidates, the tools they're using, and the lessons their wins (or epic fails) can teach your business.
  • Get the Most Out of Your Content Investment: Strategize for a 700-Day Blog Post Shelf Life
    The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly can they do that?
  • Marketers, You're Doing Mobile Wrong: Six Steps for Doing It Right
    Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers... those who have already considered your product or service and are now calling you on their mobile device.
  • Before You Worry About Ad-Blocking Apps, Consider These Four Tips
    Thinking your own mobile marketing campaigns are now in danger because of ad-blocking? First, take a deep breath. Then, read these four tips.
  • Seven Building Blocks of a Customer-Centric Marketing Strategy
    A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work.
  • The Year in Video Marketing and What to Expect in 2016
    In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ROI and using that data to optimize results.
  • How to Gain Focus and Define Your Strategy: A Template
    A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment. It also helps you identify what to stop doing, where to save money, and what is not worth the team's time.
  • Four Mistakes That Can Kill Your Brand Campaigns
    We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales numbers down the road.
  • Five Steps for Getting Interviews With Influencers
    Your audience loves interviews, particularly with thought leaders. Bonus: interviewing influencers can help position your brand as an expert by association. So how do you secure an interview for your blog, podcast, or other owned media?
  • How to Build Relationships With Customers You See Only Once a Year
    Holiday sales are traditionally viewed as mere transactions with customers buying gifts once a year rather than as important interactions with potentially long-term, loyal customers. That's a lost opportunity.
  • Three Key Differences Between A/B-Testing and Multivariate-Testing
    Most businesses are interested in testing their sites, but they're hesitant because they don't know the differences between A/B tests and multivariate tests. Using examples, let's go over three ways the two differ.
  • Five Buzzworthy SEO Trends You Must Know About for 2016
    Get ready for a new year of changes to Google's algorithms—and your SEO strategy. Here are five of the biggest search trends on tap for 2016. They're sure to be buzzed about next year.
  • Three Future-Proof Tactics for Mobile App Marketers
    Here's practical advice on how to increase your app's exposure on mobile search, make app content more easily discoverable, and avoid app resubmission to and approval from app stores for certain marketing-related changes.
  • Five CRM Systems Your Salespeople Will Actually Use (Article 2 of 2)
    These five CRM systems offer an optimal combination of the features and functions salespeople want most in CRM software.
  • How to Convince Your CEO That Skimping on Marketing Talent Is No Bargain
    One-click Cyber Monday-like shopping to achieve market leadership—and get a huge discount on marketing talent to boot? Oddly, some CEOs think it's possible. Here's how to disabuse them of the notion.
  • Book Marketing Basics: Advice for Authors
    Want to get your next book not merely published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing expert. You just need to apply marketing basics.
  • Learn From Casinos: Multicultural Marketing to Tap America's Growth Markets
    Casinos have tapped into ethnic markets, but they aren't the only businesses that can benefit from doing so. Here are four things you should consider when driving growth through multicultural marketing.
  • Content Marketing and Reluctant Executives: How to Get Buy-In... and Participation!
    Whether big fuzzy teddy bears or utter dictators, executives operate under the same prime directive: Make money for the company. Once you can see the world from their eyes, you can get them on your side.
  • Five CRM Systems Your Salespeople Will Actually Use (Article 1 of 2)
    Most salespeople don't like using CRM systems. They'd much rather be talking with prospects than learning difficult software and entering volumes of data. In article 1, we discuss what salespeople specifically like and dislike about CRMs.
  • How to Create and Document a Content Marketing Strategy in Eight Steps
    Having a documented content strategy is critical for effectiveness—now more than ever. Why? Because digital and social marketing have amplified the need: More Channels = More Content = More Complexity.
  • The Three Most Common Mistakes New App Developers Make (and How to Avoid Them)
    Millions of mobile apps out there make getting your app noticed extremely difficult—and rare. Gaining visibility is not as simple as coming up with a great concept, building the app, and submitting it to app stores.
  • How to Use Heuristics to Your Marketing Advantage
    Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.
  • How to Be a Better Marketer in the Era of Ad-Blocking Technology
    The solution to ad-blocking software is simple: If users block ads they don't want, marketers have to offer them ads they do want—with content that digital shoppers truly enjoy.
  • Six Nifty Content-Suggestion Tools for Social Media Marketing
    Sharing great content, particularly via social media, as part of your content marketing can seem like an uphill task. Use these six tools to keep your social media pages buzzing with great content.
  • How to Create a Post-Lead Content Marketing Strategy
    To help Sales, marketers should embrace lead handoffs as the beginning of a new phase that requires its own content strategy for maximizing post-handoff lead conversion.
  • Seven Dramatic Ways E-Commerce Reviews Have Transformed Consumer Shopping Habits
    E-commerce reviews have transformed shopping behavior—from how consumers approach a purchase to their confidence in the buying process... and much more.
  • Three Tips for Successful User-Generated Content Campaigns
    For you to successfully reach customers through social media, you need to rely on consumers to deliver your brand messages to other consumers. Enter user-generated content campaigns.
  • Three Ways to Maximize Your Marketing Technology Investment
    Avoid painful implementation, limited effectiveness, and poor ROI. Instead, maximize your marketing technology investment and achieve the results that you and your customers expect—by doing these three things.
  • How to Use 'Story-Selling' and Modular Content to Drive Sales
    Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the two sides can play well together—with great results.
  • How to Optimize Your Content Repository to Align Sales and Marketing
    Organizing and keeping all of your sales support content up-to-date can be challenging. And ensuring your content repository is easily accessible and searchable can be even more of a challenge.
  • 10 Common Myths About Content Curation
    Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it—and put it into practice? Maybe in part because myths about it still abound.
  • How to Sidestep the Spam Folder in Your Email Marketing
    From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both money and conversions.
  • Tradeshow Hero: How to Use Email and Marketing Automation for Live-Event Success
    It's critical that the time and resources you're investing to participate in tradeshows generate great leads and real ROI. Here's how to use email and marketing automation to ensure you do exactly that.
  • 35 Ways to Grow Your Brand
    Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right.
  • Landing Page Design: Seven Tested Ways to Improve Conversion
    There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones.
  • How to Use Email Marketing to Create a Surge in E-Commerce Sales
    How can e-commerce marketers get a serious leg up on the competition? By using their emails and marketing automation systems to "frame" their customers for the perfect sale.
  • Five Reasons Your Global Marketing Is Failing (and How to Fix It)
    You've expanded internationally, but for some reason your marketing isn't making the impact you thought it would. Here are some common pitfalls of global marketing and practical strategies to overcome them.
  • Six Ways Sales and Marketing Can Align With Customers and Grow Revenue
    In B2B organizations, aligning sales and marketing goals with your current customers in mind can make the difference between meeting your quarterly goals and hoping next quarter will be better.
  • Do's and Don'ts of Top-of-Funnel Marketing
    Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics. So how do you get the word out about your product?
  • Three Things Retailers Can Learn From Amazon Prime
    Amazon is the online king, trying to impose its will on retailers big and small in its quest to become "The Everything Store." What can you do to combat the threat? A look at Amazon Prime offers you three ways you can fight back.
  • Unlock Mobile Advertising by Measuring the Real World
    Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the real world.
  • How to Apply the 'Golden Circle' to Your Marketing and Performance Measurement
    Marketers are likely in the thick of marketing planning, so now is a good time to revisit how to apply both the Golden Circle and the best-practices of alignment and accountability to ensure Marketing makes a difference for the business in 2016.
  • Seven Tips to Ignite Your Mobile Marketing This Holiday Season
    The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. These tips will help you maximize mobile sales during the upcoming holidays.
  • Five Tips for Brands That Want Success on Facebook
    Facebook is continually changing how it displays content to fans. Still, brands can consistently create content that stands out and leads to more engagement—despite Facebook's shenanigans.
  • Five E-Commerce Upsell and Cross-Sell Tactics
    Upselling and cross-selling are popular ways to increase average order size and total revenue. Customers, too, are amenable to such tactics because they discover products they need.
  • Three Steps to Creating an Offer That Gets Leads and Sales
    Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.
  • How to Stand Tall in a Sea of Social Images
    It's no longer a secret that visual social posts receive more user attention than blocks of text do. Here's how to cut through the increasing visual clutter and get noticed in a sea of social images.
  • Seven Steps to Successful Marketing Technology Adoption
    Marketers today must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and more. To handle those tasks, you need marketing technology. These steps will help ensure a smooth technology adoption process.
  • A Tempting Selection of Content Marketing Tools: How to Pick the Right Ones
    As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense of all the available options can make your head spin.
  • How to Master Your Online Presence, Yoda Style
    The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that can withstand the forces of the Dark Side.
  • 20 Email Marketing Tips to Boost Engagement and Readership
    Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost engagement.
  • Nine Checkout Optimization Tips to Reduce Shopping Cart Abandonment
    After all the effort you put into optimizing your e-commerce pages, it is truly disheartening to see two-thirds of your potential customers abandon their online shopping carts. But you can take these concrete steps to fix that problem.
  • Five Steps to a Close-to-Perfect Website Launch
    Launching a website? Get ready for a busy few months. So much time, talent, and money goes into building a new site—yet roadblocks can easily push back your launch date. Here are some tips on how to keep your project rolling forward and on track.
  • Seven Ways to Ensure Fans Don't Miss Your Facebook Page Updates
    Are you tired of reaching less than 5% of your fans with your Facebook page posts? If so, then you need to find new ways to get your updates in your audiences' News Feeds.
  • Content Moderation: Who Needs It and How You Can Use UGC Successfully
    Putting your brand in the hands of the public can be dangerous, but the power of user-generated content (UGC) is real. If done correctly, with precautions in place, it can be highly beneficial for your brand.
  • Three Ways to Make Your Email Stand Out
    Salespeople and marketers need to make sure their emails cut through the noise of a busy inbox. These tips will help you craft emails that encourage opens, generate interest, and garner response.
  • How to Use Video Emails, and Why You Should
    We receive thousands of marketing messages each day, so we don't trust marketers' emails or TV commercials or Internet ads. But people trust people who take the time to share stories and prove they're authentic.
  • How to Enable Sales With Content Marketing
    Creating content in linear progression won't work for Sales: During the decision-making process, prospects have varying challenges and objections that Sales needs to overcome to convince prospects to take the next step.
  • How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)
    There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) for your audience?
  • Five Tips for Maintaining Branded Mobile App Engagement
    The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a handful tips for helping to maintain engagement for your branded app.
  • Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences
    You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing collateral grab their attention?
  • How to Get Better Branded Content for Your Campaigns: Give Away More Creative Control
    Find creative partners you trust, get on the same page about the project, then let them do their thing. But before you hand over the keys to the kingdom, here are four tips to make sure your project goes smoothly.
  • How to Calculate Your Company's Investment in Blogging
    How valuable is your blog in the array of marketing efforts you're investing money in? How can you determine whether it's money well spent or a waste of marketing dollars? How can you take steps to make it cost-effective?
  • How to Synchronize Your Marketing With the Customer Journey
    Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's how you can still win them over.
  • Four Practical Tips for Resolving the CMO-CIO Disconnect
    If CMOs and CIOs had to make their relationship status public, most would have to check "It's complicated." But if they can't cooperate, they can't create consistent, relevant customer experiences.
  • Five Best-Practices for Real-Time Contextual Marketing
    Marketing to people based on their real-time context is all the rage. But marketers need to be careful, because it may not be a fit for their organization.
  • How to Build a B2B Case Study Program to Promote Your Company
    Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key stakeholders.
  • Five Simple Ways to Get Your First Account-Based Marketing Campaign Up and Running
    How can you engage buyers wherever they are in the selling process while reaching all of the important decision-makers—without being intrusive? Account-based marketing (ABM) to the rescue.
  • How to Find the Best B2B Copywriters: A 10-Point Guide
    The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters.
  • Six Simple yet Effective Ways to Make the Most out of Twitter
    Instead of bringing in new leads, Twitter can become a huge time-suck. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here are six simple yet effective ways to do exactly that.
  • How to Create and Define Social Rewards That Map to Your Marketing Objectives
    So you want to fold social into your loyalty program? Good! Because that's a sound strategic move.
  • Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing Employee
    What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization from day one.
  • Five Essential Tips for Getting Your Dream Job in Marketing
    With increased competition in the workforce, it is essential that you put in the extra effort to push your career forward. But what does "extra effort" mean?
  • Five Ways to Get Your Message Through to an Overloaded Audience
    With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of the modern mobile era.
  • How to Increase Website Traffic Without Focusing on Text Content Creation
    Some businesses bring in immense amounts of traffic to their websites without much text content at all. Here are a couple of examples of such sites—and four tips on how to do the same for your site.
  • Five Top Tips for Successfully Profiling Your Competitors
    Fundamentally, business is about beating the competition. You cannot make judgments around strategies for doing so without first understanding the strengths and weaknesses of competitors.
  • Three Ways It Pays for Marketers to Be More Data-Driven
    Data plays a key role in B2B marketing. Here is an outline of three ways marketers can reap the rewards of being more data-driven.
  • What Marketing Can Learn From User Experience
    Marketing vs. User Experience. It doesn't have to be a hostile relationship. By using the principles and experiences of one field, you can improve the quality of the other. To improve your marketing, think like a UX designer.
  • How to Turn Bloggers (and Other Influencers) Into Your Brand Champions
    Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship.
  • Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline
    Sales and Marketing misalignment not only saps marketing ROI but also slows pipeline growth, drags down conversion rates, and contributes to slow growth—or even loss—in revenue. But you can fix it.
  • Build Your Brand by Separating It From Product
    Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. "Our brand and product are inseparable," I've heard it said—by some very successful people. But that's all an illusion.
  • Five Skills You Need to Curate Standout Content
    At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How do I identify and curate valuable content?"
  • Harness the Power of Personas for Social Media Marketing
    Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your social media content.
  • Four Tips for Marketing Live Events in the Era of SMAC
    Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, and measure results to ensure you spend precious marketing dollars wisely.
  • 10 Ways to Convert More Customers Using Location
    How can businesses use location to increase conversions and sales?
  • Six Effective Ways to Clear 'Content Block' [Infographic]
    Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We have technology and experience on our side.
  • Five Tips for Increasing Email Engagement and Improve Inboxing
    To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue.
  • Safeguard Marketing's Value: Build a Marketing Technology Ecosystem
    The vast number of available marketing technology options is proof that marketing is evolving into a technology-powered discipline. To ensure your tech investments truly help your organization thrive, make sure they constitute an effective, efficient, and sustainable "technology ecosystem."
  • Top Three Ways to Market to Millennials
    Generations are shaped to some extent by the times in which they come of age, so it makes sense for marketers who wish to reach millennials to understand the forces and behaviors that drive this diverse group.
  • Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps
    You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add features? Are the colors wrong? But maybe, your copy is what's falling short.
  • Three Tools to Help You Generate Killer Content Ideas
    For most marketers, coming up with content ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite coffee house. But after a while, the well starts to run dry.
  • Seven Tips for Delivering Great Presentations
    Delivering a great presentation is not only hard but also critically important to your business. If done correctly, a presentation often means the difference between getting that new customer or wondering what went wrong.
  • Your Marketing Strategy Hinges on Both Brand and Client Research: Here's the Why--and the How
    If you don't continually re-examine your clients and your brand in order to communicate your company's unique selling proposition, you could be muddling your value or—worse—speaking to the entirely wrong audience.
  • Four Powerful Tips for a Highly Effective B2B Social Media Strategy
    Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social media is for B2C. Which is wrong, of course.
  • How to Mine Social Media for Authentic Market Intelligence
    Companies that mine the otherwise hidden person-to-person chatter of social media gain invaluable market intelligence into what consumers really think of their brands and competitors.
  • Top Six Ways to Grow Your Email Subscription List
    Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal.
  • A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)
    Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials.
  • Your Website's URL: An Expensive .com Domain Name... or These Creative Alternatives?
    One of the hardest financial decisions when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should adapt the URL.
  • Five Tactics to Make Your Emails More Interesting
    What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions?
  • Seven Tips to Optimally Organize Your Pricing Page for Conversions
    You'll learn how to optimally display products or services on your pricing page, get your customers to choose the product you suggest, and use incentives and bonuses to increase conversion.
  • Three Simple Ways to Create a High-Converting Email Subscribe Form
    When people fill out your email subscribe form, they're showing a strong indication of purchase intent. Forms are also a first step toward gathering vital data for targeting customers with relevant information.
  • How Marketing Can Contribute to Revenue Generation [Infographic]
    These days, many business buyers have already made a decision about what they're going to buy even before talking to a vendor. Sales needs to adapt to be on an equal footing with buyers. Luckily, Marketing can help Sales do just that.
  • Five Steps You Need to Take Before You Spend a Dime on Advertising (Article 1 of 2)
    Usually, advertising doesn't come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some best-practices.
  • How to Effectively Market to the Growing US Hispanic Market
    Just as you would when targeting any niche market, you need to follow some basic rules to effectively market to Spanish-speaking customers.
  • Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds
    Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
  • How Successful Companies Engage Customers During the New-Product Development Process
    Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.
  • Seven Tools for Creating Infographics Without Using Photoshop
    This article will compare various tools for creating infographics to help you find the right tool for your own infographic marketing needs.
  • Three Common Mistakes Mobile App Marketers Make, and How to Fix Them
    How mobile app makers and marketers learn from their peers' mistakes is what empowers them to create an app that engages users. So let's take a look at three common mistakes—and how to avoid them.
  • Three Easy Tips for Hyper-Personal Push Notifications
    For marketers considering push notifications in their mobile marketing strategy, these tips for triggering hyper-personalized notifications will help build brand loyalty, as opposed to pushing users away.
  • The Biggest Hurdle to Reaching Hispanics Isn't Language, It's Mobile
    Here's how you can reach Hispanic consumers, who are far less likely to access the Internet from a desktop computer, but more likely to own and use a smartphone, than non-Hispanics.
  • How to Use Analytics to Prove the Impact of YouTube Marketing
    Are people watching your videos? If so, who is watching? And what are they doing after they watch? Here's how to use YouTube Analytics and Google Analytics to understand the impact your videos are having on your business.
  • The Three Keys to Mastering Marketing in Today's Noisy Marketplace
    Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you get heard above all the noise?
  • Five Things You Should Be Doing With Your Site Search (but Probably Aren't)
    When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales.
  • The Apple Watch: A Guide for Marketers
    The Apple Watch has been making a splash with consumers since its launch. For brands, it offers a key moment to make a very personal connection with customers.
  • Modify Your Language to Gain Credibility, Influence, and Relevance With the C-Suite
    Would you like to be perceived by the C-Suite as someone with business acumen? As influential, credible, and relevant to business? Of course you do! Who wouldn't? Yet, only 1 in 5 marketers is perceived that way.
  • The Seven Phases of Effective Presentations: How Not to Bore Your Audience
    Preparing for presentations is tough, tedious, and time-consuming, and the cardinal rule once you're in the room is to engage those in your audience—not put them to sleep. These seven tips should help.
  • The Business Case for Rebranding: Nine Essential Elements
    Gaining leadership support and financial investment for a rebrand requires careful preparation of a rebranding business case that clearly outlines the need, the opportunity, the risks, and the cost of not rebranding.
  • Three SEO Pitfalls That Will Wreck Your Website
    Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due and dramatically boost your SEO performance.
  • Five Signs Your Marketing Work Needs Organizing (and What You Can Do About It)
    How organized your marketing team is—how information is passed along, how tasks are carried out, how effective the team's communication strategy is—can determine its success or failure.
  • From Engagement to Leads: The Psychology Behind Converting Social Media Fans
    Converting social media fans requires more than constant sharing; it requires understanding the ways they interact and build relationships.
  • Invite Your Friends! Three Best-Practices for a Successful Referral Program
    Brands looking to launch referral programs or fine-tune their current efforts must embrace best-practices that help guide audiences through three distinct phases of engagement.
  • Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders
    A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it does not engage with.
  • How to Manage Email Deliverability: Six Simple Best-Practices
    Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider (ISP) policies, emerging technologies, and changes in subscriber behavior all add to the complexity.
  • Five Ways to Prove Marketing's Value by Saving Sales Costs
    Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining a cost center.
  • Communicate Like a Founding Father: Three Simple Lessons From the Declaration of Independence
    Believe it or not, the Declaration of Independence follows a simple formula dating back thousands of years to one of the original thought leaders about the art of persuasion: Aristotle.
  • How to Make Digital Advertising as Successful as Hot Chocolate at an Ice Rink
    If you want to make sure your ads are seen by the right audience, it's time to combine some advertising tools and strategies that make targeting (almost) as successful as selling hot chocolate at the ice rink.
  • Five Marketing Lessons From Taylor Swift, Brand Savant
    Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches and rebrands to borrowed equity and social media domination, her actions read like a strategy textbook.
  • Eight Powerful SlideShare Features You May Not Be Using [Infographic]
    There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer.
  • Five Ways to Use Location-Based Marketing Right Now
    Here's how you can use location data—right now—to boost engagement, offer more personalized experiences, and build loyalty with users.
  • The Strategy That Got Slack to 500,000 Users and Made It a $1 Billion Company
    Whether you're an already-established business or you're just starting out, customer feedback can serve directly as a tool for customer acquisition and, indirectly, as a tool to boost other customer acquisition channels.
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    With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and some ideas for how to avoid them.
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    Especially in this data-hungry age, all marketers can learn customer-relationship lessons from the healthcare industry's experience with obtaining and sharing data.
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    These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of the desired audience.
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    Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. And, more important, you'll probably be more likely to keep your job.
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    Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership.
  • Six Tips for Planning a Successful Tradeshow Exhibition
    You need a solid strategy to stage a successful tradeshow exhibit. You're competing for space, attention, and sales, so you can't get lazy with any part of your tradeshow planning.
  • How to Grow Your Social Communities With Visuals
    Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an engaged community of followers.
  • Four First-Date Tips... Applied to Email Marketing
    Creating and running an email marketing program can be as difficult as... finding an enjoyable first date. The similarities don't end there. Here are four simple dating rules you can apply to email marketing.
  • Seven Habits of Highly Engaging Facebook Content Creators
    Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course...
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    How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...
  • A Google Penguin Penalty Recovery Guide
    If your website runs afoul of Google's website guidelines, you may well be penalized by its Penguin algorithm. And once you've been slapped by Google Penguin, it's difficult to have those penalties revoked. But it's not impossible.
  • 10 User Experience Testing Tools Marketers Need to Know About
    No matter how much effort you've put into designing your website or mobile app, the proof of the pudding is in the testing, which allows you to learn what the actual users of a product think about it and how they use it.
  • Five Simple Ways to Make Your Press Release Stand Out
    For a lot of companies, finding PR success can be extraordinarily frustrating—especially when just starting out. But the good news is that it's actually fairly simple to get your brand name out there and in the media.
  • Three Tactics and a Bunch of Content Tools You Can Use in Social Media Campaigns
    Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.
  • How to Harness the Value of 'Strategic Speed' With Alignment and Analytics
    Marketers can deliver on the value of strategic—not just operational—speed to gain competitive advantage by upping their analytics and alignment game.
  • Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2)
    Pricing is more than cost plus margin or lowering your prices just a tad below competitors'. Think like a buyer to zero in on profitable pricing strategies tailor-made for you, with the added benefit of setting you apart from the competition.
  • Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)
    Technology has changed consumer behavior, in turn forcing marketers to consider newer takes on traditional pricing models. You now have to dig deeper into buyers' thought process to understand what persuades them to buy.
  • The Rise of 'YouthNation' and How to Use Instagram to Reach Millennials
    The question of the day among millennials is "where can I capture an unforgettable experience right now?" Instagram presents a unique opportunity for brands or organizations to connect with their communities in new and interesting ways.
  • Seven Tips for Developing Good, Relevant, and Actually Interesting Content
    Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and creative content.
  • Five New Ways to Use Push to Make Mobile More Actionable
    Ideally, your mobile app will do more with a push message than simply display an "FYI" or reminder. Here are some new ways that you may not have considered before for using push and inspiring action.
  • Must-Ask Questions When Hiring for Marketing Roles
    As the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting the right marketing expert for your open position?
  • How to Get Great Content From Your Colleagues: Five Rules for Success
    Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.
  • Four Things You Need to Know About Content Curation
    Marketers recognize the growing need for timely, relevant content that can engage audiences, but developing original content on a consistent basis can be too costly and too time-consuming.
  • Seven Ways to Get Ready for the Big Data of the Future
    Big Data-enabled capabilities will require a new level of marketing sophistication and creativity. Your marketing department, and your organization as a whole, needs to prepare for a future IT landscape dominated by Big Data technologies.
  • Video: The Contender Takes the Marketing Title
    Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
  • 10 Do's and Don'ts of Using Data and Research in Presentations
    How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work staid data points into a compelling presentation?
  • Six Practical Tips for an Integrated Content Strategy
    With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
  • Six Steps for Turning Competitors Into Allies
    Rather than competing head-to-head, consider the players in your field and how you could combine efforts to help both you and the other company—and, ultimately, your own customers.
  • SEO Spotlight: Five Strategies to Take You Through to 2016
    Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these five strategies.
  • Influencer Marketplaces: Your Beeline to Bloggers for Product Reviews (and Not Just)
    You've heard of influencer marketing—but "marketplaces"? It's a smart idea (and the next big thing): Brands go there to find and hire bloggers to write reviews or mention them in posts; bloggers go to land gigs.
  • Eight Ways to Improve Your Search Engine Rankings
    The only way to increase your search engine rankings and achieve long-term results for your business is to implement ethical, white hat SEO techniques that keep you in Google's good graces.
  • Take Your Influence and Credibility to the High Board: Diving Into Change
    Marketers feel the pressure. They know that their credibility and influence are at risk when they cannot connect marketing activities to business results. Here's how to fix that problem.
  • Four Tips for Turning Employees Into Strategic Content Creators
    A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
  • 2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out
    You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.
  • How to Measure the Success of Your Guest Post or Article
    Guest-blogging is one of the most effective and widely used methods of gaining exposure via sites other than yours. But measuring the effectiveness of a guest-posting campaign is where most go wrong.
  • Five Proven Elements of B2B C-Suite Marketing
    For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will position your marketing in a way that builds trust.
  • Don't Run From Online Ratings: Four Tips for the Age of Transparency
    The reality is you can't run a business without having someone providing an online rating, review, or comment. It's an expectation in the age of transparency.
  • The Six Key Players on Your Content Marketing Team
    Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's why you need a crack team with these six key players on it.
  • The Seven Most Efficient Marketing Techniques for Growing an E-Commerce Business
    Whether you are new to the e-commerce game or you've been selling online for years, there is always room for growth. And these seven tactics are the best way to achieve that growth.
  • Five Incredibly Specific Tactics for Writing Enchanting Copy
    The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it.
  • Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for Yourself
    What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.
  • Web Forms That Convert: Five Things to A/B-Test
    Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... so many kinds of forms! If only you had a silver bullet for easily crafting a form that perfectly converts.
  • How to Build Sales Tools (Content and Collateral) That Actually Work
    Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can actually use?
  • The Key to Successful Positioning: '3 Cs' Research
    Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.
  • The Four Principles of a Better Digital Brief
    As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs are simply too long, too specific, and too tactical.
  • Four Online Marketing Metrics That Actually Matter
    A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four do.
  • Four Tips for Adopting a Customer-Centric Mindset
    Especially if you're taking an integrated marketing approach, your customers need to be driving the decisions your company makes. If not, your brand could risk becoming irrelevant or—worse—offensive to your audience.
  • The Idea Generation Formula: How to Consistently Deliver Great Ideas
    Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term.
  • How Survey Research Can Aid in PR and Marketing Planning
    Learn when conducting a survey is appropriate, get tips on survey design, and understand how to incorporate survey results into PR and marketing activities.
  • Bye-Bye to These 10 Web Design Trends
    These 10 Web design trends are among the fading. Ditch them if you want to keep with your competition and increasingly demanding audiences.
  • Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy Communications
    In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers make getting it right crucial.
  • These Five Handy Strategies Will Expand Your Marketing Influence
    You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and sales tactics.
  • Put the 'Person' in Personalization in Five Steps
    How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help.
  • Five Ways to Keep Your Creatives Happy
    Creative talent can be a major differentiator for your brand, but creatives in corporate offices can be a frustrated bunch; they often feel stifled by rigid parameters. What can you do to keep your creatives from walking out the door?
  • Seven Tips for Effective Local SEO
    SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO.
  • Writing Responsibly When Writing Responsively: Six Simple Tips
    When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?
  • Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic]
    Today (April 21), Google's algorithm update will turn mobile optimization from nice-to-have to necessity. If your website isn't mobile-friendly, expect your search rankings and Web traffic to take a hit on April 22.
  • Five Things Digital Marketers Can Learn From Software Developers
    Learning about how software developers plan and execute their work can offer useful insights into how digital marketers can better structure and implement their own work.
  • 10 Questions Every Marketer Should Ask Before Buying Audience Data
    Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find the perfect audience.
  • Avoid Infringement Troubles: Six Ways to Simplify Digital Rights Management
    What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to avoid it.
  • The Easy Way to Go Global With Inbound Marketing
    Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it from scratch. Here's what you need.
  • Six Drivers of ROI in Event Marketing
    Keep these six items in mind as you go through the event-planning process; they will help you make sure you and your stakeholders are prepared for the tasks ahead and able to generate a high ROI for your event marketing.
  • Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)
    Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your team's proficiency level.
  • How to Use Quizzes for Lead Generation
    Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant struggle. That's where quizzes come in.
  • Five Things You Can Learn From the Most Authentic Brands in the World
    "Authenticity" has become a word that's bandied about in marketing, and businesses are striving to align with this increasingly valued concept. But what does it mean to be authentic in today's market?
  • Seven Marketing Mistakes That Cause Chargebacks and Profit Loss
    Marketing is supposed to make—not cause you to lose—money. But if you aren't careful, simple flaws in your marketing and website can lead to chargebacks. And nothing can drain profits faster than chargebacks.
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    To find business truths, the experimentation mindset goes beyond testing—and applies not only to your digital marketing and analytics teams but also your product marketing, user experience, and development teams.
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  • Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy
    Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
  • Overcome B2B 'Content Marketing Crash' in Four Moves
    Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields.
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    Here are three of the biggest shopping cart turnoffs that can kill your e-commerce sales—and some easy solutions to keep customers engaged throughout the checkout process.
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    An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage with your emails.
  • Create a Killer Email Call to Action
    Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place.
  • Curating Content: A Few Principles and Tools to Guide Your Efforts
    When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is content curation.
  • How to Track Your Tradeshow ROI
    From renting floor space to designing and building your booth, tradeshow costs can quickly add up—into a five-figure sum. Which is why it's essential to also measure how much you earn as a result of the event.
  • These Six Stupid Marketing Metrics Need to Die
    It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing their campaigns more harm than good.
  • 10 Ways to Improve Shopping Cart Conversions
    After your website visitors arrive at your online shopping cart, it's simply a shame if your cart then fails you by not helping you achieve the conversion.
  • Is Your On-Hold Audio Irritating Customers? Three Don'ts and Five Do's
    Being on hold on the phone is probably one of the most attention-focused customer touchpoints there is. It can have a huge impact on how your customers feel about your brand.
  • SEO Checklist: 15 Steps to Optimize Your Website
    Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the first page of SERPs.
  • How Copywriting Can Build Your Brand Authority
    When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect your expertise.
  • Top Six Email Marketing Trends You Need to Keep Pace With
    Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
  • Four Steps to Creating an Agile Marketing Culture
    Achieving agility starts with your company's culture—which is where the rubber really hits the road. These four steps will guide your transition from traditional to agile marketing.
  • Three Ways to Make Your Phone Presence a Key Driver in Your Marketing Mix
    The voice channel is not going away any time soon, so spend time considering your options and planning, and be strategic about the branding and marketing opportunities your phone presence affords.
  • Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create It
    Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's promise to its customers.
  • Planning Your Marketing? Don't Forget These Fundamentals
    Your marketing plan (and accompanying budget) defines the body of work you carry with you for at least 12 months—everything you do on the job. And, if you do it right, it's your golden ticket to successful marketing.
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    A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful.
  • Top 5 Keys to Customer Retention
    Maximizing the lifetime value of your customers is central to maximizing the value of your business. Companies sink or swim based on their ability to retain customers.
  • 20 Must-Have Tools for Clever Marketers
    As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost every marketing activity out there.
  • How to Choose the Right Tradeshow Booth Location: 10 Things You Need to Consider
    Your booth's location at a tradeshow can be either beneficial or harmful. Here's how to make sure you're prepared to select the best location possible for your company's both.
  • Best-Practices for Developing a B2B Online Review Program
    Online reviews appear in search results when people are evaluating your product or service, and professionals regularly frequent review sites when searching for solutions.
  • How Online Publishers Can Take Advantage of Automation in Email
    Automated email campaigns can help publishers—whether traditional, new, media and entertainment, gaming, or apps publishers—reach the right audience at well-timed moments to drive more website traffic.
  • A Guide to Implementing a Digital Asset Management System (It's a Lot Like Running a Bake Sale)
    This handy little guide will steer you through the best-practices of setting up your digital asset management system—and show you that it's as easy as running a bake sale (but maybe not as tasty!).
  • Are You Too Busy Chopping (Marketing) Wood to Sharpen Your (Marketing Operations) Ax?
    Your to-do list never seems to dwindle, no matter how often you hack at it. But chipping away at your marketing tasks would be so much easier if your figurative ax were sharper. These tips can make it razor sharp.
  • Public Relations: Four 'Wow' Ways to Use It for Sales
    A perceived lack of credibility is one of the silent killers of great sales opportunities, since big potential clients are famously risk-averse. If you don't have great coverage—and therefore credibility—those potential clients won't ink deals with you.
  • Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound Calls
    As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good...
  • How to Choose the Right Sales Reps for Your Next Tradeshow
    "Old-fashioned" tactics such as tradeshows are often the most effective for achieving B2B companies' top marketing goal: getting more customers. But far too many spend far too little time on choosing the right sales reps for tradeshows or networking events.
  • How CMOs Can Prove Their ROI in the C-Suite
    Even after a CMO is accepted into the C-suite, a lot of confusion remains about what he or she should be delivering. The answer starts and ends with demonstrating a significant, positive marketing ROI. But how can a CMO do that?
  • Mobile PPC: A Simple Guide to Mobile Search Marketing for Zeroing In on Customers
    Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile campaigns.
  • Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your Company
    In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.
  • B2B and UGC and Three Success Stories
    UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples from major brands should put to rest any doubts.
  • How to Create an Event That Drives ROI
    Events—if done properly—can be a successful technique for marketing and engagement. Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, improve ROI.
  • Six Crucial Attributes of a Successful Business Blog
    Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business blog? These six best-practices and tactics.
  • A Content Marketer's Guide to Not Getting Overwhelmed
    Managing content marketing can be stressful. This brief guide will show you how to use time and technology to maximize success without raising your stress levels.
  • Seven Email Innovations to Bring Context to Your Campaigns
    Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.
  • Dramatically Increase Conversions Using the Scarcity Principle
    The impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to implement the scarcity principle in your favor.

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