Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Article Index » More marketing articles

  • Five Effective Ways to Build a Strong Online Reputation
    Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk in the park, but it can be done.
  • Social Media vs. Content: Where Should You Invest?
    Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where to put your efforts? And once you decide, how do you go about it?
  • Marketers' 10 Most Common Copyright Questions... Answered!
    Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.
  • Five Modes of Persuasion You Need in Your Marketing Campaigns
    If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement.
  • How Real-Time Marketing Changes the Game
    Brands today have an opportunity to enhance personalization and reach, addressing always-changing customer expectations. With real-time marketing, you can increase loyalty, even upsell, and help retain customers.
  • Brand Personification: The Ultimate Way to Get to Know Your Brand
    Use this compelling and intuitive method for taking a step back and gaining clarity on who your brand is and what kind of impression you're making on the world.
  • Five Questions You Need to Ask Before Purchasing New Technology
    Marketers are inundated with offerings of state-of-the-art applications that can greatly improve every aspect of B2B marketing. These five questions will help you evaluate technology vendors and applications quickly to find the ones right for you.
  • Five Ways Marketers Can Rev the Consumer Engagement Engine
    Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can use the new framework to enhance the value of your marketing.
  • Eight Ways Planning Will Make You a Better Content Marketer
    Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, followers, and customers, planning is a must.
  • Seven Technical SEO Mistakes Ruining Your Search Rankings
    Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve your goal of ranking high on search results pages.
  • Six Top SEO Factors in 2016
    It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.
  • Kill These 12 Content Marketing Software Bugs (It's Not What You Think)
    These tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.
  • A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)
    Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.
  • 10 Questions to Ask Before Launching Mobile App Surveys
    Anyone doing serious mobile app marketing knows surveys can be useful for understanding app satisfaction, getting feedback on new functionality, understanding why a feature isn't being used, or collecting general feedback quickly.
  • Five Ways Marketers (CMOs, Too) Can Master Data
    Marketers have been under pressure for years to turn their art into more of a science, and "Big Data" is now more than a buzzword for CMOs: Understanding or using data is becoming integral to all marketers' jobs.
  • Four Steps for a Successful Multilingual Marketing Campaign
    To better relate your product or service to consumers, present them in a way that identifies with those of a particular culture. Multilingual marketing is a way to do that.
  • Win With Social Intelligence: Vital Tips for CMOs in 2016 and Beyond
    A crucial element of marketing that all CMOs—and marketers as a whole—need to be addressing right now is social listening and analytics. Because social intelligence can be vital to business success.
  • Four Scrappy Content Marketing Hacks
    These four content creation hacks belong in every marketer's toolbox. These tips and tricks epitomize the scrappy mindset we need to do more with less, and help us bring that mindset to life in our content marketing.
  • Content Marketing Production: Creative Solutions Few B2B Marketers Know How to Deploy
    B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team.
  • Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'ts
    Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those popular metrics won't add up to success if your emails don't land in your contacts' inboxes in the first place.
  • A Primer for Getting Ahead With Long-Tail Keywords
    Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords.
  • How to Make Public Relations Drive SEO
    PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.
  • Get Organized: Four Simple Ways to Keep Creative Projects on Track
    Creative teams thrive on flexibility, doing some of their best work when given the freedom to explore and experiment. But too much of a good thing can be, well, too much. You need some structure to maintain sanity and to be truly effective.
  • The Six Pillars of B2B Customer Experience Excellence
    Poor customer experience drives brand switching—a key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth.
  • Seven Tips for Improving Your Content Marketing With Scannable Web Content
    Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost engagement.
  • Eight Tips for Running a Customer-Friendly Business
    Your product or service cannot survive on its own. It needs backup in the form of strong customer support. The way you interact with your audience will determine how far your business goes in our competitive world.
  • Rage Against the Mega-Corp.: How Your Small Business Can Dominate Search
    Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots on the first pages of search engine results.
  • Four Tools for Endless Content Ideas
    A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as "owning" valuable search terms on Google.
  • Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of
    In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates.
  • Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New Brand
    Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a successful launch, both internally and externally.
  • A 16-Item Checklist to SEO-Optimize Your Videos
    Video is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the maximum ROI if you're not optimizing them for search on both Google and YouTube.
  • Four Ways to Measure Your Experiential Marketing Campaign
    Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer!
  • The Secret to More Effective Ads on Facebook: The Science of Testing
    If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad can make a huge impact on a potentially huge audience.
  • Seven Disastrous Data Don'ts for Marketing and Sales
    The big challenge Marketing Operations faced in 2015 was Big Data: where it comes from, what it means, who takes care of it—and what to actually do with it. But what's just as important is what not to do with it.
  • Storytelling: Out of the Campfire and Into Your Marketing Campaign
    Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories.
  • Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?
    Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
  • How to Optimize Your Email Campaigns With Interest-Based List Segmentation
    Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects.
  • How to Create a Marketing Measurement Playbook to Select and Measure the Right Metrics
    With the convergence of online and offline marketing, choosing the right measures is far more important than the quantity of data measured. Measuring the right data, and acting on the results, is essential to operating Marketing as a center of excellence.
  • Best-Practices for Increasing Your Online Form's Conversion Rate
    Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice is yours.
  • Five Content Writing Tips That Will Automatically Make You a Better Blogger
    Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.
  • How to Nurture the Five Stages of Customer Advocacy
    Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence over the buying process every day. But advocacy is a fragile thing.
  • Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?
    It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), and then enjoy a refreshing Brad's Drink (instead of a Pepsi) later that afternoon.
  • Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century
    Customer behaviors are changing. Fast. Not keeping up is all too risky. The companies that really "get" their customers, like Apple and Amazon, are setting the standards—and the bar is set high.
  • Seven Ways to Find Investors for Your Startup
    Unless you're one of the iron-walleted few, gaining startup capital for your business venture will require the help of investors. Navigating those waters can be a lesson in humility; it also requires a certain amount of know-how.
  • How to Make Your Mobile App Stand Out in the Crowded App Store
    Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is.
  • Three Steps to Maximizing ROI in a New Era of Content
    Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target audiences.
  • How to Write and Respond to RFPs: Some Best-Practices
    Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process.
  • How to Build a Targeted Email List of Subscribers Willing to Buy From You
    If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here are four ways to build such a list.
  • Facebook Video Marketing Success: Tips for Promotion and Sharing
    Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising options.
  • Sales and Marketing in an 'As a Service' Economy
    How can a vendor—an outsider—drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation.
  • Five Tips for Finding the Right Editor for Your Business Book
    A book is the ultimate business card... but only if you do it right. Unfortunately, many entrepreneurs (and others) don't, especially because they don't account for editing.
  • Five Twitter Hacks to Skyrocket Your Engagement
    Implement these five hacks, and in a couple of weeks you'll be connecting with people every hour.
  • Nine Ways to Cut the Fat From Your Performance Marketing Programs
    Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine optimization techniques can help.
  • Today's Digital Marketing Funnel (and How to Optimize Your Conversions)
    Build a funnel specific to your business rather than adapting to a generic approach, and you'll maximize your marketing efforts and optimize conversions.
  • How to Create the Right Presentation for Your Business
    We've all been there, sitting in front of a boring long presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't make the same mistakes you see all too often.
  • 10 Essential Tools for Marketing on Instagram
    Have you been using Instagram in your social media marketing campaigns? If not, would you like to? Either way, you could probably do with a little less work and a little more simplification. These tools will help.
  • Blurred Lines: When Marketing, PR, and Content Overlap
    Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense.
  • Marketing Project Musts: Stay Organized With These Five Tips
    Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to effectively juggle multiple project tasks.
  • How to Get Marketing Help When You Need It
    Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get the help you need to start or grow your business.
  • The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful
    The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take the prescribed actions.
  • How to Maximize Your Content's Reach on Social Media
    It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, as you know, is getting found, viewed, read, liked, and shared—and doing it without annoying people.
  • What an Online Hater Really Wants From You
    The near-universal adoption of smartphones and social media has fundamentally altered the science of handling customer complaints. The critics ("haters") are not your problem, however... Ignoring them is.
  • Four Critical Components of Your Customer Journey Map
    A customer journey map is a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from the customer's perspective—requires a thorough understanding of the customer's needs, wants, and desires.
  • Extend Your Marketing Video's Shelf Life: How and When to Iterate
    Video can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here are four ways to keep your video content current and engaging.
  • Seven Ways to Increase Your Webinar Registrations
    With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend.
  • Five Customer Insight Mistakes You Must Avoid
    Customer insights are essential to growth and success, yet they remain the elusive holy grail of many a business—a seeming exercise in futility. But you can avoid others' mistakes and develop actionable customer insights.
  • Three Ways Niche Players Can Connect With the C-Suite
    We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting right now.
  • Email Marketing in a Mobile-First Era: How to Get It Right
    With social media, podcasting, videos, push notifications, and other mobile channels taking up our lives, you may think that the good-old email is losing its dominance in the mobile age. Well, think again.
  • Avoid a Zero-Based Budget by Driving Growth as a Marketing Center of Excellence
    Marketing budgets are already on the chopping block, even though CFOs say better top- and bottom-line growth requires sales and marketing. We need to prove our value by turning Marketing into a center of excellence. These five steps will help.
  • Five Surprising Ways to Write Addictive Business Blog Posts
    So frustrating: You work hard. You know your industry inside and out. You offer something nobody else does. And you take precious time to write about it in your business blog. Yet... nobody is reading.
  • How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 2 of 2)
    Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.
  • How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)
    Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.
  • Three Steps for Using Your Competitors' Media Coverage to Boost Your Own Visibility
    Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.
  • How to Benchmark Your Marketing Performance Against Your Competition's
    Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, conversions...). But that solely inward focus can lead you astray.
  • How to Text Your Sales Prospects to Increase Conversions
    Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to all your leads, keep these tips and tricks in mind.
  • How to Find the Perfect Content Curation Topics for Your Content Strategy
    Identifying the ideal topics to curate—those most likely to engage your audience and support your content marketing strategy—is a key component of content curation.
  • Five Steps to Build E-Commerce Sales: How to Link Engagement to Revenue
    Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are to buy from you.
  • Five Tips for Improving Sales Force Productivity
    You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away.
  • Four Ways to Stop Your Infographic From Being a Total Flop
    Next time your team is drafting a new piece of visual content, ask the following four questions before you pour hours and dollars into the project.
  • 10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Business
    Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.
  • Three UX Principles That Help Your Website Do Its Job Right
    The primary goal of user-experience (UX) design is to ensure your business remains aligned with the needs of your users. That's why UX should be a dedicated part of your website development process.
  • How to Craft Blog Posts and Articles That Exceed Performance Expectations in Any Industry
    Inbound marketers must convert readers into customers. However, producing compelling content three or four times a week can be challenging. These four steps to creating better blog posts and articles can help.
  • Geotargeting: Proven Practices of Location-Tailored SEO
    You can optimize your website to rank better in local search engine results pages and avoid the informational noise and overload that often irritates your potential customers.
  • Ignoring Mobile? Then Say Goodbye to Your Marketing Plan
    When you ignore mobile, you miss a huge opportunity to engage with your current and potential customers, capture their interest, and generate leads. Here's how you can successfully integrate mobile into your marketing plan.
  • Five Twitter Mantras: How Not to Be Unenlightened on Social Media
    Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. So why do brand tweets as if they're clueless?
  • How to Gain Credibility Among Millennials: Three Quick Show-and-Tell Tips
    Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention.
  • How to Get More Organic Traffic to Your Content
    You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it.
  • How to Create Blockbuster YouTube Channel Success in Any Niche--No Matter How 'Boring'
    How can you develop a YouTube channel that stands out? It so happens that successful business channels have qualities in common that anyone can replicate. Do so, and you'll be rocking the No. 2 search engine in the world.
  • A Four-Step Process for Creating Compelling Content for Your Audience
    Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at all.
  • How to Get More Product Reviews
    Businesses tend to focus on what to do about one or two negative reviews, but the most effective way to combat bad feedback is to increase the amount of positive reviews for your product or service.
  • Nine Things Every Successful Content Strategist Understands
    If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!
  • How to Crowdsource Your Content Creation Ideas
    You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable to your audience.
  • How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling Methods
    Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.
  • Four Ways People Think and How to Convince Them to Buy
    What motivates your buyers? Four key personality types, as defined by the DISC model, will give you the clues you need to understand buyers. Here is how each type of personality thinks, along with some approaches for selling to them.
  • Four Practical Segmentation Tips for B2B Marketers
    Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.
  • Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next Level
    Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and techniques are growing increasingly effective—and, more important, increasingly seamless.
  • Endorsements, Reviews, and Astroturfing: New FTC Guidance for Marketers
    In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in consumer reviews.
  • Top 5 Ways Consumer-Generated Content Is Amazing for SEO
    The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.
  • Four Common Mistakes That Will Kill Your Next Experiential Marketing Campaign
    Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience would likely be enough to sink them.
  • Seven Common Mistakes Marketers Make
    If you decide to fix even one of the following mistakes, you will see better results for you and your business.
  • Seven Tips for Generating Social Content Through Influencers
    Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.
  • A Legal FAQ for Online Retailers and Marketers
    Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing.
  • Go DIY or Call in an Expert: How to Choose
    As a marketer, you need to know when to buckle up and tackle an initiative internally or when to secure an outside expert, ideally before a situation becomes critical or spirals out of control.
  • How to Seize the Untapped Mobile Opportunity in 2016
    Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of mobile as the home for omnichannel marketing.
  • Four Email Optimizations That Will Increase Your Click-Through Rates
    Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.
  • Five Ways to Make Your Brand More Powerful
    Even when brand communications hit all the marks—they're clear, meaningful, and on message—they're often dull. That's an opportunity, though, for companies willing to show off their human side and maybe even stick their necks out a little.
  • Nine Copywriter Woes: Mistakes to Avoid With Your Copywriter
    Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a healthy work environment and a dysfunctional one.
  • Five Tips for Creating and Using a Great Event Hashtag
    When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that will last, at least a little while.
  • Three Marketing and Customer-Experience Trends You're Bound to See in 2016
    With the start of the year comes the opportunity to re-evaluate your marketing and customer-experience strategies—to plan how you can up your game in the year ahead. Here's what three trends have in store for you this year.
  • The Four Critical Steps You Need to Master Content Science
    The success of your marketing strategies hinges largely on your content's quality and its ability to engage your audience. Follow these steps to not only better understand your customers but also identify where your sellers are more likely to win.
  • Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 Tips
    Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance.
  • How to Create a Blog Persona to Make Your Content Consistently Relevant
    To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.
  • 10 Rapid-Fire Tips for Writing 2,500 Words per Hour
    Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.
  • What Marketers Need to Know About Yahoo Mail's Birthday Makeover
    Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential to make marketers' email efforts more productive.
  • Trust Me... I'm a Salesperson: Four Steps to Win Trust in the Least-Trusted Role on the Planet
    Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility with your buyers. Trust is a core element of every successful sale.
  • Is Commoditization an Issue for You? Here's What You Can Do About It
    Marketplace competitors can easily make your products or services a commodity so that everything comes down to price. How do you know whether you're being commoditized? And how can you avoid that undesirable fate?
  • The Three Most Important B2B Marketing Questions for 2016
    What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.
  • Five Forms of Interactive Content to Boost Engagement
    The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.
  • Top 10 How-To Articles of 2015 on MarketingProfs
    These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.
  • Understanding Your Content Marketing Goals Before Setting Metrics
    It's much easier to start a journey if you know where you're going—and much more likely you'll actually get to somewhere you want to be.
  • Six Ways to Include Video in Your Marketing Strategy
    Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full benefits of video marketing?
  • 10 Essential Steps to Revenue Growth in 2016 for Brands With an Indirect Sales Model
    There's a growth-stifling disconnect between brand marketers that have indirect sales models and the local channel partners that sell the brands' products or services.
  • Ranking GOP Presidential Candidates According to Digital Strategy
    The GOP campaign is generating heat, and that's good news for marketers. Let's take a look at top GOP candidates, the tools they're using, and the lessons their wins (or epic fails) can teach your business.
  • Get the Most Out of Your Content Investment: Strategize for a 700-Day Blog Post Shelf Life
    The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly can they do that?
  • Marketers, You're Doing Mobile Wrong: Six Steps for Doing It Right
    Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers... those who have already considered your product or service and are now calling you on their mobile device.
  • Before You Worry About Ad-Blocking Apps, Consider These Four Tips
    Thinking your own mobile marketing campaigns are now in danger because of ad-blocking? First, take a deep breath. Then, read these four tips.
  • Seven Building Blocks of a Customer-Centric Marketing Strategy
    A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work.
  • The Year in Video Marketing and What to Expect in 2016
    In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ROI and using that data to optimize results.
  • How to Gain Focus and Define Your Strategy: A Template
    A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment. It also helps you identify what to stop doing, where to save money, and what is not worth the team's time.
  • Four Mistakes That Can Kill Your Brand Campaigns
    We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales numbers down the road.
  • Five Steps for Getting Interviews With Influencers
    Your audience loves interviews, particularly with thought leaders. Bonus: interviewing influencers can help position your brand as an expert by association. So how do you secure an interview for your blog, podcast, or other owned media?
  • How to Build Relationships With Customers You See Only Once a Year
    Holiday sales are traditionally viewed as mere transactions with customers buying gifts once a year rather than as important interactions with potentially long-term, loyal customers. That's a lost opportunity.
  • Three Key Differences Between A/B-Testing and Multivariate-Testing
    Most businesses are interested in testing their sites, but they're hesitant because they don't know the differences between A/B tests and multivariate tests. Using examples, let's go over three ways the two differ.
  • Five Buzzworthy SEO Trends You Must Know About for 2016
    Get ready for a new year of changes to Google's algorithms—and your SEO strategy. Here are five of the biggest search trends on tap for 2016. They're sure to be buzzed about next year.
  • Three Future-Proof Tactics for Mobile App Marketers
    Here's practical advice on how to increase your app's exposure on mobile search, make app content more easily discoverable, and avoid app resubmission to and approval from app stores for certain marketing-related changes.
  • Five CRM Systems Your Salespeople Will Actually Use (Article 2 of 2)
    These five CRM systems offer an optimal combination of the features and functions salespeople want most in CRM software.
  • How to Convince Your CEO That Skimping on Marketing Talent Is No Bargain
    One-click Cyber Monday-like shopping to achieve market leadership—and get a huge discount on marketing talent to boot? Oddly, some CEOs think it's possible. Here's how to disabuse them of the notion.
  • Book Marketing Basics: Advice for Authors
    Want to get your next book not merely published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing expert. You just need to apply marketing basics.
  • Learn From Casinos: Multicultural Marketing to Tap America's Growth Markets
    Casinos have tapped into ethnic markets, but they aren't the only businesses that can benefit from doing so. Here are four things you should consider when driving growth through multicultural marketing.
  • Content Marketing and Reluctant Executives: How to Get Buy-In... and Participation!
    Whether big fuzzy teddy bears or utter dictators, executives operate under the same prime directive: Make money for the company. Once you can see the world from their eyes, you can get them on your side.
  • Five CRM Systems Your Salespeople Will Actually Use (Article 1 of 2)
    Most salespeople don't like using CRM systems. They'd much rather be talking with prospects than learning difficult software and entering volumes of data. In article 1, we discuss what salespeople specifically like and dislike about CRMs.
  • How to Create and Document a Content Marketing Strategy in Eight Steps
    Having a documented content strategy is critical for effectiveness—now more than ever. Why? Because digital and social marketing have amplified the need: More Channels = More Content = More Complexity.
  • The Three Most Common Mistakes New App Developers Make (and How to Avoid Them)
    Millions of mobile apps out there make getting your app noticed extremely difficult—and rare. Gaining visibility is not as simple as coming up with a great concept, building the app, and submitting it to app stores.
  • How to Use Heuristics to Your Marketing Advantage
    Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.
  • How to Be a Better Marketer in the Era of Ad-Blocking Technology
    The solution to ad-blocking software is simple: If users block ads they don't want, marketers have to offer them ads they do want—with content that digital shoppers truly enjoy.
  • Six Nifty Content-Suggestion Tools for Social Media Marketing
    Sharing great content, particularly via social media, as part of your content marketing can seem like an uphill task. Use these six tools to keep your social media pages buzzing with great content.
  • How to Create a Post-Lead Content Marketing Strategy
    To help Sales, marketers should embrace lead handoffs as the beginning of a new phase that requires its own content strategy for maximizing post-handoff lead conversion.
  • Seven Dramatic Ways E-Commerce Reviews Have Transformed Consumer Shopping Habits
    E-commerce reviews have transformed shopping behavior—from how consumers approach a purchase to their confidence in the buying process... and much more.
  • Three Tips for Successful User-Generated Content Campaigns
    For you to successfully reach customers through social media, you need to rely on consumers to deliver your brand messages to other consumers. Enter user-generated content campaigns.
  • Three Ways to Maximize Your Marketing Technology Investment
    Avoid painful implementation, limited effectiveness, and poor ROI. Instead, maximize your marketing technology investment and achieve the results that you and your customers expect—by doing these three things.
  • How to Use 'Story-Selling' and Modular Content to Drive Sales
    Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the two sides can play well together—with great results.
  • How to Optimize Your Content Repository to Align Sales and Marketing
    Organizing and keeping all of your sales support content up-to-date can be challenging. And ensuring your content repository is easily accessible and searchable can be even more of a challenge.
  • 10 Common Myths About Content Curation
    Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it—and put it into practice? Maybe in part because myths about it still abound.
  • How to Sidestep the Spam Folder in Your Email Marketing
    From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both money and conversions.
  • Tradeshow Hero: How to Use Email and Marketing Automation for Live-Event Success
    It's critical that the time and resources you're investing to participate in tradeshows generate great leads and real ROI. Here's how to use email and marketing automation to ensure you do exactly that.
  • 35 Ways to Grow Your Brand
    Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right.
  • Landing Page Design: Seven Tested Ways to Improve Conversion
    There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones.
  • How to Use Email Marketing to Create a Surge in E-Commerce Sales
    How can e-commerce marketers get a serious leg up on the competition? By using their emails and marketing automation systems to "frame" their customers for the perfect sale.
  • Five Reasons Your Global Marketing Is Failing (and How to Fix It)
    You've expanded internationally, but for some reason your marketing isn't making the impact you thought it would. Here are some common pitfalls of global marketing and practical strategies to overcome them.
  • Six Ways Sales and Marketing Can Align With Customers and Grow Revenue
    In B2B organizations, aligning sales and marketing goals with your current customers in mind can make the difference between meeting your quarterly goals and hoping next quarter will be better.
  • Do's and Don'ts of Top-of-Funnel Marketing
    Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—not beating them over the head with hard-sell tactics. So how do you get the word out about your product?
  • Three Things Retailers Can Learn From Amazon Prime
    Amazon is the online king, trying to impose its will on retailers big and small in its quest to become "The Everything Store." What can you do to combat the threat? A look at Amazon Prime offers you three ways you can fight back.
  • Unlock Mobile Advertising by Measuring the Real World
    Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the real world.
  • How to Apply the 'Golden Circle' to Your Marketing and Performance Measurement
    Marketers are likely in the thick of marketing planning, so now is a good time to revisit how to apply both the Golden Circle and the best-practices of alignment and accountability to ensure Marketing makes a difference for the business in 2016.
  • Seven Tips to Ignite Your Mobile Marketing This Holiday Season
    The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. These tips will help you maximize mobile sales during the upcoming holidays.
  • Five Tips for Brands That Want Success on Facebook
    Facebook is continually changing how it displays content to fans. Still, brands can consistently create content that stands out and leads to more engagement—despite Facebook's shenanigans.
  • Five E-Commerce Upsell and Cross-Sell Tactics
    Upselling and cross-selling are popular ways to increase average order size and total revenue. Customers, too, are amenable to such tactics because they discover products they need.
  • Three Steps to Creating an Offer That Gets Leads and Sales
    Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.
  • How to Stand Tall in a Sea of Social Images
    It's no longer a secret that visual social posts receive more user attention than blocks of text do. Here's how to cut through the increasing visual clutter and get noticed in a sea of social images.
  • Seven Steps to Successful Marketing Technology Adoption
    Marketers today must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and more. To handle those tasks, you need marketing technology. These steps will help ensure a smooth technology adoption process.
  • A Tempting Selection of Content Marketing Tools: How to Pick the Right Ones
    As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. But making sense of all the available options can make your head spin.
  • How to Master Your Online Presence, Yoda Style
    The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that can withstand the forces of the Dark Side.
  • 20 Email Marketing Tips to Boost Engagement and Readership
    Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost engagement.
  • Nine Checkout Optimization Tips to Reduce Shopping Cart Abandonment
    After all the effort you put into optimizing your e-commerce pages, it is truly disheartening to see two-thirds of your potential customers abandon their online shopping carts. But you can take these concrete steps to fix that problem.
  • Five Steps to a Close-to-Perfect Website Launch
    Launching a website? Get ready for a busy few months. So much time, talent, and money goes into building a new site—yet roadblocks can easily push back your launch date. Here are some tips on how to keep your project rolling forward and on track.
  • Seven Ways to Ensure Fans Don't Miss Your Facebook Page Updates
    Are you tired of reaching less than 5% of your fans with your Facebook page posts? If so, then you need to find new ways to get your updates in your audiences' News Feeds.
  • Content Moderation: Who Needs It and How You Can Use UGC Successfully
    Putting your brand in the hands of the public can be dangerous, but the power of user-generated content (UGC) is real. If done correctly, with precautions in place, it can be highly beneficial for your brand.
  • Three Ways to Make Your Email Stand Out
    Salespeople and marketers need to make sure their emails cut through the noise of a busy inbox. These tips will help you craft emails that encourage opens, generate interest, and garner response.
  • How to Use Video Emails, and Why You Should
    We receive thousands of marketing messages each day, so we don't trust marketers' emails or TV commercials or Internet ads. But people trust people who take the time to share stories and prove they're authentic.
  • How to Enable Sales With Content Marketing
    Creating content in linear progression won't work for Sales: During the decision-making process, prospects have varying challenges and objections that Sales needs to overcome to convince prospects to take the next step.
  • How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)
    There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) for your audience?
  • Five Tips for Maintaining Branded Mobile App Engagement
    The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a handful tips for helping to maintain engagement for your branded app.
  • Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences
    You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing collateral grab their attention?
  • How to Get Better Branded Content for Your Campaigns: Give Away More Creative Control
    Find creative partners you trust, get on the same page about the project, then let them do their thing. But before you hand over the keys to the kingdom, here are four tips to make sure your project goes smoothly.
  • How to Calculate Your Company's Investment in Blogging
    How valuable is your blog in the array of marketing efforts you're investing money in? How can you determine whether it's money well spent or a waste of marketing dollars? How can you take steps to make it cost-effective?
  • How to Synchronize Your Marketing With the Customer Journey
    Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's how you can still win them over.
  • Four Practical Tips for Resolving the CMO-CIO Disconnect
    If CMOs and CIOs had to make their relationship status public, most would have to check "It's complicated." But if they can't cooperate, they can't create consistent, relevant customer experiences.
  • Five Best-Practices for Real-Time Contextual Marketing
    Marketing to people based on their real-time context is all the rage. But marketers need to be careful, because it may not be a fit for their organization.
  • How to Build a B2B Case Study Program to Promote Your Company
    Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key stakeholders.
  • Five Simple Ways to Get Your First Account-Based Marketing Campaign Up and Running
    How can you engage buyers wherever they are in the selling process while reaching all of the important decision-makers—without being intrusive? Account-based marketing (ABM) to the rescue.
  • How to Find the Best B2B Copywriters: A 10-Point Guide
    The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters.
  • Six Simple yet Effective Ways to Make the Most out of Twitter
    Instead of bringing in new leads, Twitter can become a huge time-suck. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here are six simple yet effective ways to do exactly that.
  • How to Create and Define Social Rewards That Map to Your Marketing Objectives
    So you want to fold social into your loyalty program? Good! Because that's a sound strategic move.
  • Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing Employee
    What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization from day one.
  • Five Essential Tips for Getting Your Dream Job in Marketing
    With increased competition in the workforce, it is essential that you put in the extra effort to push your career forward. But what does "extra effort" mean?
  • Five Ways to Get Your Message Through to an Overloaded Audience
    With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of the modern mobile era.
  • How to Increase Website Traffic Without Focusing on Text Content Creation
    Some businesses bring in immense amounts of traffic to their websites without much text content at all. Here are a couple of examples of such sites—and four tips on how to do the same for your site.
  • Five Top Tips for Successfully Profiling Your Competitors
    Fundamentally, business is about beating the competition. You cannot make judgments around strategies for doing so without first understanding the strengths and weaknesses of competitors.
  • Three Ways It Pays for Marketers to Be More Data-Driven
    Data plays a key role in B2B marketing. Here is an outline of three ways marketers can reap the rewards of being more data-driven.
  • What Marketing Can Learn From User Experience
    Marketing vs. User Experience. It doesn't have to be a hostile relationship. By using the principles and experiences of one field, you can improve the quality of the other. To improve your marketing, think like a UX designer.
  • How to Turn Bloggers (and Other Influencers) Into Your Brand Champions
    Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship.
  • Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline
    Sales and Marketing misalignment not only saps marketing ROI but also slows pipeline growth, drags down conversion rates, and contributes to slow growth—or even loss—in revenue. But you can fix it.
  • Build Your Brand by Separating It From Product
    Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. "Our brand and product are inseparable," I've heard it said—by some very successful people. But that's all an illusion.
  • Five Skills You Need to Curate Standout Content
    At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How do I identify and curate valuable content?"
  • Harness the Power of Personas for Social Media Marketing
    Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your social media content.
  • Four Tips for Marketing Live Events in the Era of SMAC
    Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, and measure results to ensure you spend precious marketing dollars wisely.
  • 10 Ways to Convert More Customers Using Location
    How can businesses use location to increase conversions and sales?
  • Six Effective Ways to Clear 'Content Block' [Infographic]
    Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We have technology and experience on our side.
  • Five Tips for Increasing Email Engagement and Improve Inboxing
    To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue.
  • Safeguard Marketing's Value: Build a Marketing Technology Ecosystem
    The vast number of available marketing technology options is proof that marketing is evolving into a technology-powered discipline. To ensure your tech investments truly help your organization thrive, make sure they constitute an effective, efficient, and sustainable "technology ecosystem."
  • Top Three Ways to Market to Millennials
    Generations are shaped to some extent by the times in which they come of age, so it makes sense for marketers who wish to reach millennials to understand the forces and behaviors that drive this diverse group.
  • Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps
    You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add features? Are the colors wrong? But maybe, your copy is what's falling short.
  • Three Tools to Help You Generate Killer Content Ideas
    For most marketers, coming up with content ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite coffee house. But after a while, the well starts to run dry.
  • Seven Tips for Delivering Great Presentations
    Delivering a great presentation is not only hard but also critically important to your business. If done correctly, a presentation often means the difference between getting that new customer or wondering what went wrong.
  • Your Marketing Strategy Hinges on Both Brand and Client Research: Here's the Why--and the How
    If you don't continually re-examine your clients and your brand in order to communicate your company's unique selling proposition, you could be muddling your value or—worse—speaking to the entirely wrong audience.
  • Four Powerful Tips for a Highly Effective B2B Social Media Strategy
    Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social media is for B2C. Which is wrong, of course.
  • How to Mine Social Media for Authentic Market Intelligence
    Companies that mine the otherwise hidden person-to-person chatter of social media gain invaluable market intelligence into what consumers really think of their brands and competitors.
  • Top Six Ways to Grow Your Email Subscription List
    Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal.
  • A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)
    Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials.
  • Your Website's URL: An Expensive .com Domain Name... or These Creative Alternatives?
    One of the hardest financial decisions when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should adapt the URL.
  • Five Tactics to Make Your Emails More Interesting
    What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions?
  • Seven Tips to Optimally Organize Your Pricing Page for Conversions
    You'll learn how to optimally display products or services on your pricing page, get your customers to choose the product you suggest, and use incentives and bonuses to increase conversion.
  • Three Simple Ways to Create a High-Converting Email Subscribe Form
    When people fill out your email subscribe form, they're showing a strong indication of purchase intent. Forms are also a first step toward gathering vital data for targeting customers with relevant information.
  • How Marketing Can Contribute to Revenue Generation [Infographic]
    These days, many business buyers have already made a decision about what they're going to buy even before talking to a vendor. Sales needs to adapt to be on an equal footing with buyers. Luckily, Marketing can help Sales do just that.
  • Five Steps You Need to Take Before You Spend a Dime on Advertising (Article 1 of 2)
    Usually, advertising doesn't come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some best-practices.
  • How to Effectively Market to the Growing US Hispanic Market
    Just as you would when targeting any niche market, you need to follow some basic rules to effectively market to Spanish-speaking customers.
  • Case Studies Have Real Value: Seven Tips for Writing a Success Story That Succeeds
    Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
  • How Successful Companies Engage Customers During the New-Product Development Process
    Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.
  • Seven Tools for Creating Infographics Without Using Photoshop
    This article will compare various tools for creating infographics to help you find the right tool for your own infographic marketing needs.
  • Three Common Mistakes Mobile App Marketers Make, and How to Fix Them
    How mobile app makers and marketers learn from their peers' mistakes is what empowers them to create an app that engages users. So let's take a look at three common mistakes—and how to avoid them.
  • Three Easy Tips for Hyper-Personal Push Notifications
    For marketers considering push notifications in their mobile marketing strategy, these tips for triggering hyper-personalized notifications will help build brand loyalty, as opposed to pushing users away.
  • The Biggest Hurdle to Reaching Hispanics Isn't Language, It's Mobile
    Here's how you can reach Hispanic consumers, who are far less likely to access the Internet from a desktop computer, but more likely to own and use a smartphone, than non-Hispanics.
  • How to Use Analytics to Prove the Impact of YouTube Marketing
    Are people watching your videos? If so, who is watching? And what are they doing after they watch? Here's how to use YouTube Analytics and Google Analytics to understand the impact your videos are having on your business.
  • The Three Keys to Mastering Marketing in Today's Noisy Marketplace
    Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you get heard above all the noise?
  • Five Things You Should Be Doing With Your Site Search (but Probably Aren't)
    When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales.
  • The Apple Watch: A Guide for Marketers
    The Apple Watch has been making a splash with consumers since its launch. For brands, it offers a key moment to make a very personal connection with customers.
  • Modify Your Language to Gain Credibility, Influence, and Relevance With the C-Suite
    Would you like to be perceived by the C-Suite as someone with business acumen? As influential, credible, and relevant to business? Of course you do! Who wouldn't? Yet, only 1 in 5 marketers is perceived that way.
  • The Seven Phases of Effective Presentations: How Not to Bore Your Audience
    Preparing for presentations is tough, tedious, and time-consuming, and the cardinal rule once you're in the room is to engage those in your audience—not put them to sleep. These seven tips should help.
  • The Business Case for Rebranding: Nine Essential Elements
    Gaining leadership support and financial investment for a rebrand requires careful preparation of a rebranding business case that clearly outlines the need, the opportunity, the risks, and the cost of not rebranding.
  • Three SEO Pitfalls That Will Wreck Your Website
    Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due and dramatically boost your SEO performance.
  • Five Signs Your Marketing Work Needs Organizing (and What You Can Do About It)
    How organized your marketing team is—how information is passed along, how tasks are carried out, how effective the team's communication strategy is—can determine its success or failure.
  • From Engagement to Leads: The Psychology Behind Converting Social Media Fans
    Converting social media fans requires more than constant sharing; it requires understanding the ways they interact and build relationships.
  • Invite Your Friends! Three Best-Practices for a Successful Referral Program
    Brands looking to launch referral programs or fine-tune their current efforts must embrace best-practices that help guide audiences through three distinct phases of engagement.
  • Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders
    A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it does not engage with.
  • How to Manage Email Deliverability: Six Simple Best-Practices
    Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider (ISP) policies, emerging technologies, and changes in subscriber behavior all add to the complexity.
  • Five Ways to Prove Marketing's Value by Saving Sales Costs
    Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining a cost center.
  • Communicate Like a Founding Father: Three Simple Lessons From the Declaration of Independence
    Believe it or not, the Declaration of Independence follows a simple formula dating back thousands of years to one of the original thought leaders about the art of persuasion: Aristotle.
  • How to Make Digital Advertising as Successful as Hot Chocolate at an Ice Rink
    If you want to make sure your ads are seen by the right audience, it's time to combine some advertising tools and strategies that make targeting (almost) as successful as selling hot chocolate at the ice rink.
  • Five Marketing Lessons From Taylor Swift, Brand Savant
    Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches and rebrands to borrowed equity and social media domination, her actions read like a strategy textbook.
  • Eight Powerful SlideShare Features You May Not Be Using [Infographic]
    There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer.
  • Five Ways to Use Location-Based Marketing Right Now
    Here's how you can use location data—right now—to boost engagement, offer more personalized experiences, and build loyalty with users.
  • The Strategy That Got Slack to 500,000 Users and Made It a $1 Billion Company
    Whether you're an already-established business or you're just starting out, customer feedback can serve directly as a tool for customer acquisition and, indirectly, as a tool to boost other customer acquisition channels.
  • These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)
    With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and some ideas for how to avoid them.
  • Seven Opportunities and Lessons for a Healthy Relationship With Data
    Especially in this data-hungry age, all marketers can learn customer-relationship lessons from the healthcare industry's experience with obtaining and sharing data.
  • The Revolution Will Be Curated: Here's What That Means for PR
    These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of the desired audience.
  • Seven Content Marketing Metrics That Would Make Your Math Professor Proud
    Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. And, more important, you'll probably be more likely to keep your job.
  • Your Email Service Provider: Five Must-Have Capabilities and One Essential Trait
    Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership.
  • Six Tips for Planning a Successful Tradeshow Exhibition
    You need a solid strategy to stage a successful tradeshow exhibit. You're competing for space, attention, and sales, so you can't get lazy with any part of your tradeshow planning.
  • How to Grow Your Social Communities With Visuals
    Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an engaged community of followers.
  • Four First-Date Tips... Applied to Email Marketing
    Creating and running an email marketing program can be as difficult as... finding an enjoyable first date. The similarities don't end there. Here are four simple dating rules you can apply to email marketing.
  • Seven Habits of Highly Engaging Facebook Content Creators
    Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course...
  • How to Write Killer Services Descriptions: Five Mistakes and Their Fixes
    How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...
  • A Google Penguin Penalty Recovery Guide
    If your website runs afoul of Google's website guidelines, you may well be penalized by its Penguin algorithm. And once you've been slapped by Google Penguin, it's difficult to have those penalties revoked. But it's not impossible.
  • 10 User Experience Testing Tools Marketers Need to Know About
    No matter how much effort you've put into designing your website or mobile app, the proof of the pudding is in the testing, which allows you to learn what the actual users of a product think about it and how they use it.
  • Five Simple Ways to Make Your Press Release Stand Out
    For a lot of companies, finding PR success can be extraordinarily frustrating—especially when just starting out. But the good news is that it's actually fairly simple to get your brand name out there and in the media.
  • Three Tactics and a Bunch of Content Tools You Can Use in Social Media Campaigns
    Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.
  • How to Harness the Value of 'Strategic Speed' With Alignment and Analytics
    Marketers can deliver on the value of strategic—not just operational—speed to gain competitive advantage by upping their analytics and alignment game.
  • Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2)
    Pricing is more than cost plus margin or lowering your prices just a tad below competitors'. Think like a buyer to zero in on profitable pricing strategies tailor-made for you, with the added benefit of setting you apart from the competition.
  • Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)
    Technology has changed consumer behavior, in turn forcing marketers to consider newer takes on traditional pricing models. You now have to dig deeper into buyers' thought process to understand what persuades them to buy.
  • The Rise of 'YouthNation' and How to Use Instagram to Reach Millennials
    The question of the day among millennials is "where can I capture an unforgettable experience right now?" Instagram presents a unique opportunity for brands or organizations to connect with their communities in new and interesting ways.
  • Seven Tips for Developing Good, Relevant, and Actually Interesting Content
    Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and creative content.
  • Five New Ways to Use Push to Make Mobile More Actionable
    Ideally, your mobile app will do more with a push message than simply display an "FYI" or reminder. Here are some new ways that you may not have considered before for using push and inspiring action.
  • Must-Ask Questions When Hiring for Marketing Roles
    As the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting the right marketing expert for your open position?
  • How to Get Great Content From Your Colleagues: Five Rules for Success
    Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.
  • Four Things You Need to Know About Content Curation
    Marketers recognize the growing need for timely, relevant content that can engage audiences, but developing original content on a consistent basis can be too costly and too time-consuming.
  • Seven Ways to Get Ready for the Big Data of the Future
    Big Data-enabled capabilities will require a new level of marketing sophistication and creativity. Your marketing department, and your organization as a whole, needs to prepare for a future IT landscape dominated by Big Data technologies.
  • Video: The Contender Takes the Marketing Title
    Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
  • 10 Do's and Don'ts of Using Data and Research in Presentations
    How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work staid data points into a compelling presentation?
  • Six Practical Tips for an Integrated Content Strategy
    With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
  • Six Steps for Turning Competitors Into Allies
    Rather than competing head-to-head, consider the players in your field and how you could combine efforts to help both you and the other company—and, ultimately, your own customers.
  • SEO Spotlight: Five Strategies to Take You Through to 2016
    Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these five strategies.
  • Influencer Marketplaces: Your Beeline to Bloggers for Product Reviews (and Not Just)
    You've heard of influencer marketing—but "marketplaces"? It's a smart idea (and the next big thing): Brands go there to find and hire bloggers to write reviews or mention them in posts; bloggers go to land gigs.
  • Eight Ways to Improve Your Search Engine Rankings
    The only way to increase your search engine rankings and achieve long-term results for your business is to implement ethical, white hat SEO techniques that keep you in Google's good graces.
  • Take Your Influence and Credibility to the High Board: Diving Into Change
    Marketers feel the pressure. They know that their credibility and influence are at risk when they cannot connect marketing activities to business results. Here's how to fix that problem.
  • Four Tips for Turning Employees Into Strategic Content Creators
    A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
  • 2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out
    You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.
  • How to Measure the Success of Your Guest Post or Article
    Guest-blogging is one of the most effective and widely used methods of gaining exposure via sites other than yours. But measuring the effectiveness of a guest-posting campaign is where most go wrong.
  • Five Proven Elements of B2B C-Suite Marketing
    For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will position your marketing in a way that builds trust.
  • Don't Run From Online Ratings: Four Tips for the Age of Transparency
    The reality is you can't run a business without having someone providing an online rating, review, or comment. It's an expectation in the age of transparency.
  • The Six Key Players on Your Content Marketing Team
    Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's why you need a crack team with these six key players on it.
  • The Seven Most Efficient Marketing Techniques for Growing an E-Commerce Business
    Whether you are new to the e-commerce game or you've been selling online for years, there is always room for growth. And these seven tactics are the best way to achieve that growth.
  • Five Incredibly Specific Tactics for Writing Enchanting Copy
    The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it.
  • Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for Yourself
    What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.
  • Web Forms That Convert: Five Things to A/B-Test
    Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... so many kinds of forms! If only you had a silver bullet for easily crafting a form that perfectly converts.
  • How to Build Sales Tools (Content and Collateral) That Actually Work
    Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can actually use?
  • The Key to Successful Positioning: '3 Cs' Research
    Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.
  • The Four Principles of a Better Digital Brief
    As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs are simply too long, too specific, and too tactical.
  • Four Online Marketing Metrics That Actually Matter
    A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four do.
  • Four Tips for Adopting a Customer-Centric Mindset
    Especially if you're taking an integrated marketing approach, your customers need to be driving the decisions your company makes. If not, your brand could risk becoming irrelevant or—worse—offensive to your audience.
  • The Idea Generation Formula: How to Consistently Deliver Great Ideas
    Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term.
  • How Survey Research Can Aid in PR and Marketing Planning
    Learn when conducting a survey is appropriate, get tips on survey design, and understand how to incorporate survey results into PR and marketing activities.
  • Bye-Bye to These 10 Web Design Trends
    These 10 Web design trends are among the fading. Ditch them if you want to keep with your competition and increasingly demanding audiences.
  • Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy Communications
    In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers make getting it right crucial.
  • These Five Handy Strategies Will Expand Your Marketing Influence
    You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and sales tactics.
  • Put the 'Person' in Personalization in Five Steps
    How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help.
  • Five Ways to Keep Your Creatives Happy
    Creative talent can be a major differentiator for your brand, but creatives in corporate offices can be a frustrated bunch; they often feel stifled by rigid parameters. What can you do to keep your creatives from walking out the door?
  • Seven Tips for Effective Local SEO
    SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO.
  • Writing Responsibly When Writing Responsively: Six Simple Tips
    When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?
  • Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic]
    Today (April 21), Google's algorithm update will turn mobile optimization from nice-to-have to necessity. If your website isn't mobile-friendly, expect your search rankings and Web traffic to take a hit on April 22.
  • Five Things Digital Marketers Can Learn From Software Developers
    Learning about how software developers plan and execute their work can offer useful insights into how digital marketers can better structure and implement their own work.
  • 10 Questions Every Marketer Should Ask Before Buying Audience Data
    Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find the perfect audience.
  • Avoid Infringement Troubles: Six Ways to Simplify Digital Rights Management
    What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to avoid it.
  • The Easy Way to Go Global With Inbound Marketing
    Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it from scratch. Here's what you need.
  • Six Drivers of ROI in Event Marketing
    Keep these six items in mind as you go through the event-planning process; they will help you make sure you and your stakeholders are prepared for the tasks ahead and able to generate a high ROI for your event marketing.
  • Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)
    Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your team's proficiency level.
  • How to Use Quizzes for Lead Generation
    Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant struggle. That's where quizzes come in.
  • Five Things You Can Learn From the Most Authentic Brands in the World
    "Authenticity" has become a word that's bandied about in marketing, and businesses are striving to align with this increasingly valued concept. But what does it mean to be authentic in today's market?
  • Seven Marketing Mistakes That Cause Chargebacks and Profit Loss
    Marketing is supposed to make—not cause you to lose—money. But if you aren't careful, simple flaws in your marketing and website can lead to chargebacks. And nothing can drain profits faster than chargebacks.
  • Experimentation as a Mindset: The Key to a Culture of Optimization
    To find business truths, the experimentation mindset goes beyond testing—and applies not only to your digital marketing and analytics teams but also your product marketing, user experience, and development teams.
  • How to Kick Your SEM Campaign Into High Gear
    You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization.
  • Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy
    Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
  • Overcome B2B 'Content Marketing Crash' in Four Moves
    Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields.
  • Don't Kill Your Sales! Top 3 Shopping Cart Turnoffs
    Here are three of the biggest shopping cart turnoffs that can kill your e-commerce sales—and some easy solutions to keep customers engaged throughout the checkout process.
  • 10 Tips to Ensure Your Emails Resonate in the Inbox
    An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage with your emails.
  • Create a Killer Email Call to Action
    Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place.
  • Curating Content: A Few Principles and Tools to Guide Your Efforts
    When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is content curation.
  • How to Track Your Tradeshow ROI
    From renting floor space to designing and building your booth, tradeshow costs can quickly add up—into a five-figure sum. Which is why it's essential to also measure how much you earn as a result of the event.
  • These Six Stupid Marketing Metrics Need to Die
    It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing their campaigns more harm than good.
  • 10 Ways to Improve Shopping Cart Conversions
    After your website visitors arrive at your online shopping cart, it's simply a shame if your cart then fails you by not helping you achieve the conversion.
  • Is Your On-Hold Audio Irritating Customers? Three Don'ts and Five Do's
    Being on hold on the phone is probably one of the most attention-focused customer touchpoints there is. It can have a huge impact on how your customers feel about your brand.
  • SEO Checklist: 15 Steps to Optimize Your Website
    Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the first page of SERPs.
  • How Copywriting Can Build Your Brand Authority
    When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect your expertise.
  • Top Six Email Marketing Trends You Need to Keep Pace With
    Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
  • Four Steps to Creating an Agile Marketing Culture
    Achieving agility starts with your company's culture—which is where the rubber really hits the road. These four steps will guide your transition from traditional to agile marketing.
  • Three Ways to Make Your Phone Presence a Key Driver in Your Marketing Mix
    The voice channel is not going away any time soon, so spend time considering your options and planning, and be strategic about the branding and marketing opportunities your phone presence affords.
  • Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create It
    Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's promise to its customers.
  • Planning Your Marketing? Don't Forget These Fundamentals
    Your marketing plan (and accompanying budget) defines the body of work you carry with you for at least 12 months—everything you do on the job. And, if you do it right, it's your golden ticket to successful marketing.
  • Seven Tips for Creating a Company Name That Tells a Compelling Story
    A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful.
  • Top 5 Keys to Customer Retention
    Maximizing the lifetime value of your customers is central to maximizing the value of your business. Companies sink or swim based on their ability to retain customers.
  • 20 Must-Have Tools for Clever Marketers
    As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost every marketing activity out there.
  • How to Choose the Right Tradeshow Booth Location: 10 Things You Need to Consider
    Your booth's location at a tradeshow can be either beneficial or harmful. Here's how to make sure you're prepared to select the best location possible for your company's both.
  • Best-Practices for Developing a B2B Online Review Program
    Online reviews appear in search results when people are evaluating your product or service, and professionals regularly frequent review sites when searching for solutions.
  • How Online Publishers Can Take Advantage of Automation in Email
    Automated email campaigns can help publishers—whether traditional, new, media and entertainment, gaming, or apps publishers—reach the right audience at well-timed moments to drive more website traffic.
  • A Guide to Implementing a Digital Asset Management System (It's a Lot Like Running a Bake Sale)
    This handy little guide will steer you through the best-practices of setting up your digital asset management system—and show you that it's as easy as running a bake sale (but maybe not as tasty!).
  • Are You Too Busy Chopping (Marketing) Wood to Sharpen Your (Marketing Operations) Ax?
    Your to-do list never seems to dwindle, no matter how often you hack at it. But chipping away at your marketing tasks would be so much easier if your figurative ax were sharper. These tips can make it razor sharp.
  • Public Relations: Four 'Wow' Ways to Use It for Sales
    A perceived lack of credibility is one of the silent killers of great sales opportunities, since big potential clients are famously risk-averse. If you don't have great coverage—and therefore credibility—those potential clients won't ink deals with you.
  • Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound Calls
    As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good...
  • How to Choose the Right Sales Reps for Your Next Tradeshow
    "Old-fashioned" tactics such as tradeshows are often the most effective for achieving B2B companies' top marketing goal: getting more customers. But far too many spend far too little time on choosing the right sales reps for tradeshows or networking events.
  • How CMOs Can Prove Their ROI in the C-Suite
    Even after a CMO is accepted into the C-suite, a lot of confusion remains about what he or she should be delivering. The answer starts and ends with demonstrating a significant, positive marketing ROI. But how can a CMO do that?
  • Mobile PPC: A Simple Guide to Mobile Search Marketing for Zeroing In on Customers
    Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile campaigns.
  • Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your Company
    In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.
  • B2B and UGC and Three Success Stories
    UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples from major brands should put to rest any doubts.
  • How to Create an Event That Drives ROI
    Events—if done properly—can be a successful technique for marketing and engagement. Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, improve ROI.
  • Six Crucial Attributes of a Successful Business Blog
    Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business blog? These six best-practices and tactics.
  • A Content Marketer's Guide to Not Getting Overwhelmed
    Managing content marketing can be stressful. This brief guide will show you how to use time and technology to maximize success without raising your stress levels.
  • Seven Email Innovations to Bring Context to Your Campaigns
    Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.
  • Dramatically Increase Conversions Using the Scarcity Principle
    The impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to implement the scarcity principle in your favor.
  • Why Your Blog Is Not Adding Business Value, and What You Can Do About It
    Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.
  • The Evolution of SEO? Customer Experiences as Content
    Your customers' experiences with your brand have the potential to turn them into your advocates who take the message of your company and products and deliver it for you—online and offline.
  • Humanize Your Brand Messages With Mindset Segmentation
    When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically.
  • Five Key Metrics You Need to Create a Customer-Centric Company
    To ensure a customer-centric vision takes root in your marketing organization, you need to establish clear metrics that are linked to the company's strategic, operational, and financial goals.
  • Presto, Extendo: If Only Brand Extensions Were That Easy!
    So, you've got a great brand and a dynamite product or service that you offer to the universe. What's next for you? A brand extension, of course. Ah, if only it were that easy.
  • Six Content Marketing Myths—Busted
    B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths.
  • A Marketer's View: An 11-Step Plan for Launching Your Startup
    Launch day is the end of a long road and the beginning of another. To make sure your startup can thrive during the journey, you'll need to walk through these 11 steps first.
  • The Perfect Pinterest Formula for Growing Your Following
    Just a bit of know-how and practice can generate the kind of pins that engage other Pinterest users and drive traffic to your website. Millions of pins go up every day, but you can still make yours stand out.
  • Eight Tips to Help Woman Marketers Better Market Themselves
    Clearly, women are attracted to marketing—and, very often, they're good at it. So why are there so few women at senior marketing levels? These tips from top woman marketers can help all of us market ourselves.
  • These Five Essential Habits of Curators Will Make You a Smarter Marketer
    These five habits are the most helpful, descriptive, easy-to-learn, and effective for becoming a master of adding meaning to marketing noise—once you learn to put them into action.
  • Four Ways to Attract New Email Subscribers and Grow a Better List
    You're on a constant quest to connect with prospects, customers, and subscribers. Cultivating a high-performing email list should be a priority. These four steps will help build your list—and boost your marketing.
  • How to Use 'Alternative' Social Networks in Your Marketing Strategy
    Many businesses concentrate their social media marketing on Twitter, Facebook, and LinkedIn. But why miss the opportunities afforded by the likes of Tumblr, Instagram, Pinterest, Google +, and Ello?
  • How to Spy on Your Competition
    Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed can get you only so far. So what's the best way to gather competitive intelligence?
  • Five Actions Marketers Can Take to Deliver Real Engagement in 2015
    When your customers are using more devices than ever before, across more channels than we could even fathom 10 years ago, you need to ask, How can we better engage our customers?
  • Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015
    The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions in 2015.
  • Experience Marketing: How to Build a Customer-Centric Marketing Machine
    To create more connected brand experiences for our customers, we need to go from inside-out digital marketing to outside-in, cross-channel experience marketing—which focuses on the customer's needs and intent.
  • Innovation Is Vital for Your Organization's Survival: 10 Must-Learn Lessons From Sir Ken Robinson
    Innovation is critical to both the success and the survival of organizations, and imagination is the spark that fuels it, Sir Ken argued. That sounds both vague and high-minded, doesn't it? But holy wow... his talk so wasn't!
  • Three Steps to Writing a Stellar LinkedIn Profile Summary
    If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in business, it's often the first place people go when they want to check you out.
  • B2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer Events
    B2C marketers readily capitalize on the benefits of all the conversations and hoopla related to what are considered major consumer events, but the truth is... B2B companies can, too, and they should.
  • How to Connect With Email-Fatigued Prospects in Three Simple Steps
    Many email recipients feel compelled to purge their inboxes and subscriptions at the start of each year. How can marketers deal with this detox mode—and make sure their messages (and customers) aren't lost for good?
  • Three Threats Lurking in Your Marketing Cloud—and How to Bust Them
    A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies.
  • Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter
    To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.
  • LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 2)
    In Part 2, you'll discover more lessons from Westeros's favorite characters and clans about how marketers can develop connections on LinkedIn.
  • Five Ways to Counteract Facebook's News Feed Post Crackdown
    What can you do to counteract the ill effects of Facebook's recent changes to its News Feed algorithm... and continue to get the most out of the social network?
  • Five Ways to Get Board Backing for Your Marketing Campaign
    Securing buy-in—and budget—from board-level stakeholders is one of the biggest challenges marketers face. Particularly in B2B firms, Sales often has more influence than Marketing. So what can you do?
  • Seven Conversion Rate Tactics That Increased Sales by $21 Million
    Website conversion rate increases alone don't mean much. Revenue growth is what really matters. This article gives you seven examples (which you can use) that helped the author increase online sales by $21 million.
  • LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 1)
    We might be in a Game of Thrones dry spell these days, but that's no reason not to glean some real-world lessons from Westeros's favorite characters and clans about how to develop connections on LinkedIn.
  • Becoming a 'Visible Expert': Seven Traits Shared by Industry All Stars
    Firms with well-known industry experts and thought leaders are more likely to attract leads, command premium fees, and possess strong, recognized brands. Those "Visible Experts" have these seven traits in common.
  • Five Tips for Writing Case Studies That Aren't Boring as Hell
    Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.
  • 26 Universal Questions for Brand Positioning (and Creating Your Brand Story)
    How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and entrepreneurs have to answer.
  • Sell vs. Tell: Five Ways to Engage Your Audience During a Presentation
    PowerPoint's best attributes often turn it into to a sales or marketing presentation's worst enemy and often resulting in a mind-numbing drill of slide-after-slide-after-slide. So how can you build/host an engaging presentation?
  • Seven Tips for the Care and Nurturing of Great Marketing Teams
    Marketing teams need to be innovative, quick-thinking, service-oriented, and committed to the company brand. That's a tall order. How do you keep the company's most creative team performing at their best?
  • 10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns
    There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These do's and don'ts will steer you in the right direction.
  • Selfies for SMBs' Marketing Strategies (Not Just for Teens and Celebrities)
    With the right planning and strategy, a selfie business campaign can be a great way to engage and connect both current and potential users and customers with your brand and products.
  • The No. 1 Social Media Mistake You're Making (and Four Ways to Fix It)
    Most marketers say they cannot measure the ROI of their social media efforts. It's time to start thinking of social as a revenue-building medium—and adopt a results-driven approach toward it. Here's how to start.
  • Four Steps to Getting Started With Social Selling
    Most businesses now look to social media as a tool mainly for creating brand awareness. To do so, though, is to ignore the real power of social media—as a driver of leads and revenue. Here's how you can get started.
  • Five Rookie Website Mistakes You Can Fix Today
    The planning, design, writing, programming, and testing... a website can take hundreds of hours to build. The result of all that effort depends on a lot of little things—some of which, when done wrong, can hurt you. Big time.
  • Add These Five Word 'Magnets' to Your Marketing and Sales Vocabulary
    Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable.
  • The Holiday Longtail: Five Ways to Extend Your Holiday Marketing Into 2015 for Greater Results
    To create long-term customer loyalty and profits, marketing professionals need to find a way to extend the yearend holidays' sales momentum into the New Year.
  • Four Tips for Cooking Up and Serving Consumable Content
    As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. Straight from the marketer's cookbook, here are four tips for making your content readily consumable.
  • 2015 Will Be the Year of Video Marketing
    Facts tell, but stories sell. And there is no better medium than video for storytelling. Here's what to expect from video marketing in 2015.
  • Flip Your Media Plan: From Old-School Marketing to Digital in Three Steps
    Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans on their heads.
  • The Evolving Sales Funnel
    There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved.
  • How to Use Internet Memes to Market Your Content, Your Products, and Your Brand
    Internet memes—images overlaid with text—are a popular way for brands to reach audiences. As followers and fans share the images, your products, logo, and brand spread to people you wouldn't reach otherwise.
  • Three Surprising Ways You Can Use PPC to Enhance Your Content Marketing
    Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts.
  • Making Lead Gen More Actionable: Eight B2C Customer Acquisition Tips
    We all know that a steady stream of leads is essential to keeping a business afloat. But coming up with original and effective ways to attract and convert qualified leads is easier said than done.
  • 29 Must-Read Content Marketing Articles of 2014
    As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.
  • Three Ways to Customize Content Across Social Channels for Greater Response
    Consistency is important in integrated marketing, but that doesn't mean pushing the same content to every social media channel. Here are three examples of how to adjust content for multiple social channels.
  • Content Marketing: The Leftover Trick
    It struck me this Thanksgiving that marketers could take a lesson from turkey gumbo—what I call the "leftover trick" for content marketing. Here are five simple ideas to get you started.
  • Win the Email Marketing 'Hunger Games': Five Tips to Survive the Unsubscribe List
    This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their emails alive—and out of the spam folder—will determine their ability to survive this season.
  • So You're Thinking About Implementing Marketing Automation
    Marketing automation software can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI. Here's what can make the difference.
  • Nine Ways to Sharpen Your Customer Research (Part 2 of 2)
    In part 2 of this article, you'll discover six more practical ways to derive valuable insights about your customers.
  • Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick Tips
    Using video in email should be a no-brainer, because emails with video are the ones that subscribers find most memorable. But the email-video combo is still a rare pairing. Here's how to use it to your benefit.
  • How to Master the Balancing Act Between Web Design and Functionality
    From a website's conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench.
  • Five Ways to Turn New Holiday Customers Into Loyal, Year-Round Patrons
    There's no off-season in retail marketing, especially online—where, if you're not moving forward, you're automatically falling behind.
  • Nine Ways to Sharpen Your Online Customer Research (Part 1 of 2)
    At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what they want and how they behave online.
  • Seven Tips for Creating Credibility for a Marketable Website
    Whether you're a small business marketing to local shoppers, an enterprise with clients to scout out, or a fashion startup with a line of jackets to promote, building a website that draws in leads is no picnic.
  • How to Answer the Age-Old Question, 'What Has Marketing Done for Us Lately?'
    When resources are scarce or when growth slows, it's not uncommon to look at Marketing and question the investment. That is, unless Marketing has communicated its goals, metrics, and actions—and it delivers.
  • How to Repurpose Your Content Into an Ideal SlideShare Deck
    SlideShare is one of the world's most powerful B2B sites, and business executives use it much more often than they use other social networks. Your content needs to be there for them to see. But no need to start from scratch.
  • A Handy Guide to Using Quizzes in Your Content Marketing
    After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here are my insider secrets for creating quizzes that get results.
  • 12 Tips to Help You Conquer Your Direct Marketing Campaign Challenges
    The core driver of campaign success is the customer data that fuels it. So here's a 12-item checklist of questions; answering them will likely save you time, effort, and money when planning your next campaign.
  • Five Tips for Giving the Right Feedback on Web Design
    Giving design feedback should be painless. Going full-on Don Draper and tearing apart your designer's work won't lead to better designs. But providing unclear or insufficient feedback might prove even less effective.
  • Five Ways to Boost Revenue Without Increasing Customer Count
    In search of additional revenue, businesses often go off into the unknown, chasing new customers and forgetting about their existing customer or client base and its vast untapped potential.
  • Why Your Data Scientists Need to Be Storytellers, and How to Get Them There
    Unless your data can be effectively collected, analyzed, and transformed into meaningful and actionable insights—and then used to tell a compelling, actionable story—it is essentially useless.
  • Top Five Questions Marketers Should Always Be Asking Themselves
    With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these five questions.
  • 10 Tactics to Increase Newsletter Subscriptions
    Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming your paying customers.
  • Five Key Email Automation Takeaways for Marketers
    Some marketers are reluctant to embrace email automation. Most holdouts think adoption and integration would be too complicated, too costly, or too much of a time commitment. But it needn't be any of those things.
  • 12 Tools to Help You Avoid PR and Marketing Workload Stressors
    Public relations and marketing professionals know how hard it is to keep on top of a never-ending workload. But we are living in the Digital Age, and we have access to tools for dealing with workload problems.
  • How Presentations Could Save Your Social Media Strategy
    Social media posts with visuals outperform text-only posts, and visual aids make presentations much more persuasive. So harness this power of images in social media by using presentations you've already created.
  • Five Tips for Effective 'Emotional Branding'
    As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling is what emotional branding is about.
  • Six Mobile Marketing Predictions for 2015
    The US has finally caught up with global trends, and the mobile screen has become the primary screen. That fact will define not just the mobile landscape but also all digital media strategy in 2015.
  • Four Metrics to Track During Your Next Virtual Event
    Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after your next virtual event.
  • Four Ways Service Companies Can Convert More Customers via Email
    Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment.
  • Taking Your E-Commerce Business Global: Seven Localization Techniques With Commercial Impact
    At launch, few e-commerce sites intend to become a global business, but they soon start to receive inquiries and sales from abroad. With a bit of preparation, you can become a multinational retailer.
  • Product Placement as Effective Marketing Tool: 10 Tips for Successful Placement in TV or Film
    Until you've scored a great placement, you can't know the crazy and myriad ways it can help your brand.
  • Three Vital Steps for Effective Email Marketing
    Today, each email competes with thousands of digital, mobile, and social messages. It can seem nearly impossible for your email to stand out and get noticed. But you can cut through the clutter.
  • The Top 10 Keys to Writing Attention-Capturing Subject Lines
    All the great email content in the world isn't going to do your brand a bit of good if no one opens your emails. Which is why you need attention-grabbing headlines.
  • 10 Steps to a Successful Naming Workshop
    Naming agencies exist for a reason: Naming is an art. But if you approach it the way an agency would, you can have success doing it yourself. And the best way to start is to hold a naming workshop.
  • How to Make a Negative Review a Positive Experience
    Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation in your favor.
  • How to Align Your Company's Sales and Marketing Efforts in Eight Steps
    By nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model.
  • How to Build an Instagram Influencer Campaign in Six Steps
    Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns.
  • Four Ways to Help Guest Writers Contribute Great Content for Your Company Blog
    A company's blog is no longer the voice of one person. It's the voice of many telling the story of your brand. How can you keep your blog current and on message using guest contributors? Start with these four fundamentals.
  • Marketing Accountability Is the Horse, Automation Is the Cart. Put Accountability First
    It's easy to get excited by all the sexy new marketing tools. But it is a mistake not to have addressed accountability before you address technology, including automation. So first follow these four steps.
  • Presentations Gone Wrong: Five Rules for Avoiding a Really Bad Presentation
    We've all heard presenters who apparently forgot that a tool such as PowerPoint is just a medium for re-enforcing what they have to say. Instead, text-laden slides take center stage—a classic (and costly) mistake.
  • Six Ways to Uncover What's Confusing Your Website Visitors and Dragging Conversions Down
    If you're responsible for generating sales and leads from your company's website, you know that one of the biggest culprits hurting conversion rates is visitor confusion. six ways you can uncover visitor confusion and improve your website performance.
  • What You Need to Do to Become a Thought Leader
    Let's take a look at three content delivery approaches you can use to launch a thought leadership campaign for yourself or the executives you advise.
  • How to Get the Most Out of Best-Practices in Audio Branding
    US marketers haven't tended to their audio brands—their distinct music-based identity—but their European competitors have been doing so for years.
  • How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign
    Innovation in email marketing is tied to the customer conversation. If marketers don't keep their end of the conversation up between purchase cycles, they risk becoming irrelevant or forgotten.
  • Five Email Mistakes Even the Experts Make
    Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder.
  • Five Steps to Creating a Video Marketing Strategy
    Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy to guide your activity.
  • Four Tips to Help You Avoid the Review and Approval Traffic Jam
    Never-ending rounds of review, revision, and approval push marketers' projects past deadlines, endangering campaign launch dates. Here's how marketing teams can get back in the fast lane.
  • Twitter Remarketing: What It Is and How to Use It to Target Audiences
    When Twitter remarketing is used alongside Twitter's already familiar Twitter Ads and Cards, Twitter marketers gain a powerful new ally.
  • How to Personalize Event Experiences by Using Data
    Event marketers can use data to plan more personalized events that appeal to attendees, boosting attendee satisfaction and retention, customer relationships, and return on event investment.
  • Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers' Thinking
    Smartphones and tablets are changing our lives. We've never been more connected... and never has it been easier for us to share our thoughts, feelings, and opinions—or for marketers to collect them.
  • It's Now Possible to Call From Your Wrist. Marketers, Are You Keeping Up?
    Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and Amazon recently released products or features that merge calls with multiscreen experiences. Here are five steps to help you deal with what's coming.
  • A Three-Step Guide to Mobile Messaging
    Consumers have made a dramatic shift toward mobile, and it's time that marketers finally do the same. These three steps will help you integrate mobile messaging into your marketing campaigns.
  • How to Construct a Content Machine (Even If You're Not a Natural-Born Writer)
    Here's a six-step process to dramatically increase the number and quality of your content pieces—in half the time it would otherwise take.
  • Localization Should Be a Forethought: Five Tips for Success
    Most global marketers have no strategy for multilingual content marketing. That's a dangerous oversight, because the economic potential of non-English-speaking markets is staggering. Here's how to plan for success.
  • Five Deadly Email Platform Migration Mistakes to Avoid
    Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is a major driver of revenue, mistakes can be costly.
  • Digital Video Vital Signs: How Healthy Is Your Online Video Investment?
    As more video content moves online, marketers and brand managers grapple with this question: How do we monetize this investment? The answer lies in regularly checking these four vital signs and taking action accordingly.
  • Seven Content Marketing Tips for Media Pickup and Massive Exposure
    Unless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other news. But you can use content marketing to break into popular news stories.
  • Outsourcing Your Content Creation: Agencies vs. Freelancers
    As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile—and makes more sense for your budget?
  • How to Build an Influencer Marketing Strategy
    By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.
  • Five Tips and Examples for Digital Marketing Success
    With every passing day, getting noticed by your audience is becoming more and more difficult. Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, including the following five.
  • Six Tactics for Successfully Marketing to Millennials
    Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power. They also have unique generational characteristics that require a shift in tactics and strategy.
  • Why and When to Re-Evaluate Your B2B Brand Strategy
    Building and maintaining a strong brand require constant monitoring and nurturing. And, on occasion, brand strategy needs to be refined, rejuvenated, or entirely reset. In any event, standing still is not an option.
  • The Five Must-Have Traits of an Optimized Business Blog
    Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog.
  • Three Good Reasons Why Google Authorship Still Matters
    Google has decided to stop showing Authorship in search results, and so the interest in Authorship has dropped. No picture? No byline? What's the point? But there are still good reasons to use Authorship.
  • Five Ways to Take Advantage of the Extended Back-to-School Season
    Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its traditional stopping point.
  • How to Overcome the 'No Time to Create Content' Challenge
    How can you maximize content output in the minimum amount of time? The answer, it turns out, isn't particularly complex: Spend time only on content that works. The trick, of course, is figuring out what content will perform.
  • This Writing GPS Helps You Create Ridiculously Good Content
    To get the quality of your content to where you need it to be, you need a road map—or, better yet, a writing GPS of sorts that gets you from discombobulated thoughts to coherent, useful content that engages audiences.
  • How to Budget for Tradeshows and Events
    This handy guide breaks down the costs associated with exhibiting, from basic (stands and booths) to the cost of travel, day-of expenses, and entertainment of prospective clients and customers.
  • Five Ways to Maintain Credibility in Your Content Marketing
    Most people tend to trust non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers. People may start out believing what you have to say, but that trust is both fragile and fleeting.
  • How to Apply a Startup Mentality to Significantly Improve Your Online Marketing
    Without huge marketing budgets or teams of people to help, startups had to be creative and efficient because capital has been hard to come by recently. Businesses large or small can benefit from their approach.
  • Five Branding Characteristics That Connect With Women (Without Losing the Men)
    The branding and design of packaging, seasonal retail themes, product attributes, and so on don't merely have to engage women—they need to do it without losing the men.
  • Do Your New Products Have Real Competitive Advantages?
    How can you make sure your new product programs have the right kinds of competitive advantage? You need to think big—and "outside the box." So follow these steps for a greater probability of success.
  • Seven Tips to Increase Your Email Deliverability
    Being able to efficiently create, send, and track email campaigns that work takes trial and error and lots of practice. These tips will help you get the most out of your email marketing efforts.
  • Three Ways to Have Fun With Your Marketing (Even If You Have a 'Boring' Brand)
    Marketers should be having fun, and their audiences should be having fun, too. Because fun is good for business.
  • 11 Steps to Build an Internal Marketing Academy
    Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing team—and differentiate through talent?
  • How to Close the Gap Between Sales and Marketing
    Most sales and marketing teams continue to operate out of alignment. They questions each other's skills and commitment to the job. They fight over the quality of the leads. But it doesn't have to be that way.
  • Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance Management
    With the proliferation of marketing automation tools and increased pressure from the C-Suite to prove the value of Marketing, marketing ops management is gaining traction; for all but the smallest organizations, it is now a "must have."
  • Top Website Best-Practices to Boost Your SEO
    Implementing these best-practices (and periodically revisiting them to ensure that everything is running smoothly) can make a serious impact on search impressions, traffic, and rankings.
  • What You Need to Know About Optimizing Video for Mobile
    Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your audience. You're skipped over. End of story.
  • Mobile SEM: Vital for Mobile Marketing and Your Online Success
    Young and old alike have their eyes glued to their mobile phones. Some companies haven't caught on yet that this new behavior is an important marketing opportunity. Here's how you can take advantage of it.
  • Shopping for an Email Service Provider? Six Tips for Optimizing the RFP Process
    Considering switching email service providers? It's possible to get to the short list faster—or skipping the RFP altogether—saving you time and money. How? By optimizing your RFP process with these six tips.
  • How to Develop Rapport With Influencers via Social Media
    The influencers in your niche are probably receiving hundreds of friendly requests a day. The trick behind successful outreach is to stand out and catch the intended party's attention—and maintain it.
  • What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing
    The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) about content marketing.
  • Nine Ways to Improve Your Email Deliverability
    Email marketing is like driving a car, right? You don't need to know how it all works, you just use it. Except when it breaks down... and then you wish you knew more! So let's take a look under the hood of email delivery.
  • How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company Tactics
    These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift.
  • Five Ways Marketers Can Benefit From Online Reviews
    Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like higher ROI) to the qualitative (like building trust). Here are five ways to start making reviews work for you.
  • In the Content Marketing Kingdom, Third-Party Experts Rule
    The implied endorsement of third-party experts holds much more weight than anything a company can say about itself. Learn where to find those experts, how to woo them, and how to make the most of their reviews.
  • Small YouTube Special Features You've Wrongfully Ignored
    These might not be the most popular video features or the most talked-about options, but they can give your video that extra something it needs to stand out from among the rest and increase engagement and CTR.
  • Using Video in Your Email Marketing
    A clear call to action (CTA) in email is as vital to ensuring click-throughs as the subject line is to ensuring opens, and video is the king of CTAs.
  • The Best Path to the Inbox: From Decision to Delivery
    Marketers must have a full grasp of not only which message to send to whom and at what point but also how to get their messages into the recipients' inbox in the first place.
  • How to Influence Customer Behavior by Making Your Ideas Stick
    Change is tough. That's why most people resist it at all costs. So, how do you get people to change an ingrained behavior, such as switching from a competitor's product to yours?
  • How to Build a Blogging Content Studio
    We've constructed an efficient and repeatable process for producing and promoting remarkable blog content. These hard-won tips are derived from a lot of trial and error: We've stumbled in the dark so you don't have to.
  • To Meet Tomorrow's Marketing Challenges, You Need These People on Your Team Today
    How marketing and creative content is consumed is changing on a daily basis. To succeed, the marketing teams of the future will have to keep up with trends shaping how businesses market to their audiences.
  • How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 Days
    If you have ever wanted to be considered an influencer—and in the process get a better understanding of your audiences on social media—a good way of doing so would be to create and grow your Klout profile.
  • Why Your Web Copy Is Missing the Mark (and How You Can Fix It)
    Writing for a website is different from other kinds of writing. If you are new to writing online copy, you have to learn what works and what doesn't, and you have to learn fast. This article can help.
  • How to Get Your Creative Team's Credibility Back
    Creative teams are under intense pressure to consistently deliver high-quality work on time. Even one missed deadline can erode trust. Here's how to make sure that doesn't happen.
  • Community Trolls: Types, Motivations, and Solutions
    Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them.
  • The New Anti-Spam Law in Canada: A Primer for Email Marketers
    If you're a marketer in North America, you likely send email to recipients in Canada. New commercial email regulations are being introduced there, and to avoid trouble... you'd best understand the new law.

  • More marketing articles

    MarketingProfs uses single
    sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!