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  • How to Make Digital Advertising as Successful as Hot Chocolate at an Ice Rink
    If you want to make sure your ads are seen by the right audience, it's time to combine some advertising tools and strategies that make targeting (almost) as successful as selling hot chocolate at the ice rink.
  • Five Marketing Lessons From Taylor Swift, Brand Savant
    Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches and rebrands to borrowed equity and social media domination, her actions read like a strategy textbook.
  • Eight Powerful SlideShare Features You May Not Be Using [Infographic]
    There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer.
  • Five Ways to Use Location-Based Marketing Right Now
    Here's how you can use location data—right now—to boost engagement, offer more personalized experiences, and build loyalty with users.
  • The Strategy That Got Slack to 500,000 Users and Made It a $1 Billion Company
    Whether you're an already-established business or you're just starting out, customer feedback can serve directly as a tool for customer acquisition and, indirectly, as a tool to boost other customer acquisition channels.
  • These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)
    With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and some ideas for how to avoid them.
  • Seven Opportunities and Lessons for a Healthy Relationship With Data
    Especially in this data-hungry age, all marketers can learn customer-relationship lessons from the healthcare industry's experience with obtaining and sharing data.
  • The Revolution Will Be Curated: Here's What That Means for PR
    These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of the desired audience.
  • Seven Content Marketing Metrics That Would Make Your Math Professor Proud
    Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. And, more important, you'll probably be more likely to keep your job.
  • Your Email Service Provider: Five Must-Have Capabilities and One Essential Trait
    Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership.
  • Six Tips for Planning a Successful Tradeshow Exhibition
    You need a solid strategy to stage a successful tradeshow exhibit. You're competing for space, attention, and sales, so you can't get lazy with any part of your tradeshow planning.
  • How to Grow Your Social Communities With Visuals
    Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an engaged community of followers.
  • Four First-Date Tips... Applied to Email Marketing
    Creating and running an email marketing program can be as difficult as... finding an enjoyable first date. The similarities don't end there. Here are four simple dating rules you can apply to email marketing.
  • Seven Habits of Highly Engaging Facebook Content Creators
    Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course...
  • How to Write Killer Services Descriptions: Five Mistakes and Their Fixes
    How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...
  • A Google Penguin Penalty Recovery Guide
    If your website runs afoul of Google's website guidelines, you may well be penalized by its Penguin algorithm. And once you've been slapped by Google Penguin, it's difficult to have those penalties revoked. But it's not impossible.
  • 10 User Experience Testing Tools Marketers Need to Know About
    No matter how much effort you've put into designing your website or mobile app, the proof of the pudding is in the testing, which allows you to learn what the actual users of a product think about it and how they use it.
  • Five Simple Ways to Make Your Press Release Stand Out
    For a lot of companies, finding PR success can be extraordinarily frustrating—especially when just starting out. But the good news is that it's actually fairly simple to get your brand name out there and in the media.
  • Three Tactics and a Bunch of Content Tools You Can Use in Social Media Campaigns
    Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.
  • How to Harness the Value of 'Strategic Speed' With Alignment and Analytics
    Marketers can deliver on the value of strategic—not just operational—speed to gain competitive advantage by upping their analytics and alignment game.
  • Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2)
    Pricing is more than cost plus margin or lowering your prices just a tad below competitors'. Think like a buyer to zero in on profitable pricing strategies tailor-made for you, with the added benefit of setting you apart from the competition.
  • Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)
    Technology has changed consumer behavior, in turn forcing marketers to consider newer takes on traditional pricing models. You now have to dig deeper into buyers' thought process to understand what persuades them to buy.
  • The Rise of 'YouthNation' and How to Use Instagram to Reach Millennials
    The question of the day among millennials is "where can I capture an unforgettable experience right now?" Instagram presents a unique opportunity for brands or organizations to connect with their communities in new and interesting ways.
  • Seven Tips for Developing Good, Relevant, and Actually Interesting Content
    Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and creative content.
  • Five New Ways to Use Push to Make Mobile More Actionable
    Ideally, your mobile app will do more with a push message than simply display an "FYI" or reminder. Here are some new ways that you may not have considered before for using push and inspiring action.
  • Must-Ask Questions When Hiring for Marketing Roles
    As the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting the right marketing expert for your open position?
  • How to Get Great Content From Your Colleagues: Five Rules for Success
    Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.
  • Four Things You Need to Know About Content Curation
    Marketers recognize the growing need for timely, relevant content that can engage audiences, but developing original content on a consistent basis can be too costly and too time-consuming.
  • Seven Ways to Get Ready for the Big Data of the Future
    Big Data-enabled capabilities will require a new level of marketing sophistication and creativity. Your marketing department, and your organization as a whole, needs to prepare for a future IT landscape dominated by Big Data technologies.
  • Video: The Contender Takes the Marketing Title
    Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
  • 10 Do's and Don'ts of Using Data and Research in Presentations
    How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work staid data points into a compelling presentation?
  • Six Practical Tips for an Integrated Content Strategy
    With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
  • Six Steps for Turning Competitors Into Allies
    Rather than competing head-to-head, consider the players in your field and how you could combine efforts to help both you and the other company—and, ultimately, your own customers.
  • SEO Spotlight: Five Strategies to Take You Through to 2016
    Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these five strategies.
  • Influencer Marketplaces: Your Beeline to Bloggers for Product Reviews (and Not Just)
    You've heard of influencer marketing—but "marketplaces"? It's a smart idea (and the next big thing): Brands go there to find and hire bloggers to write reviews or mention them in posts; bloggers go to land gigs.
  • Eight Ways to Improve Your Search Engine Rankings
    The only way to increase your search engine rankings and achieve long-term results for your business is to implement ethical, white hat SEO techniques that keep you in Google's good graces.
  • Take Your Influence and Credibility to the High Board: Diving Into Change
    Marketers feel the pressure. They know that their credibility and influence are at risk when they cannot connect marketing activities to business results. Here's how to fix that problem.
  • Four Tips for Turning Employees Into Strategic Content Creators
    A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
  • 2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out
    You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.
  • How to Measure the Success of Your Guest Post or Article
    Guest-blogging is one of the most effective and widely used methods of gaining exposure via sites other than yours. But measuring the effectiveness of a guest-posting campaign is where most go wrong.
  • Five Proven Elements of B2B C-Suite Marketing
    For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will position your marketing in a way that builds trust.
  • Don't Run From Online Ratings: Four Tips for the Age of Transparency
    The reality is you can't run a business without having someone providing an online rating, review, or comment. It's an expectation in the age of transparency.
  • The Six Key Players on Your Content Marketing Team
    Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's why you need a crack team with these six key players on it.
  • The Seven Most Efficient Marketing Techniques for Growing an E-Commerce Business
    Whether you are new to the e-commerce game or you've been selling online for years, there is always room for growth. And these seven tactics are the best way to achieve that growth.
  • Five Incredibly Specific Tactics for Writing Enchanting Copy
    The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it.
  • Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for Yourself
    What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.
  • Web Forms That Convert: Five Things to A/B-Test
    Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... so many kinds of forms! If only you had a silver bullet for easily crafting a form that perfectly converts.
  • How to Build Sales Tools (Content and Collateral) That Actually Work
    Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can actually use?
  • The Key to Successful Positioning: '3 Cs' Research
    Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.
  • The Four Principles of a Better Digital Brief
    As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs are simply too long, too specific, and too tactical.
  • Four Online Marketing Metrics That Actually Matter
    A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four do.
  • Four Tips for Adopting a Customer-Centric Mindset
    Especially if you're taking an integrated marketing approach, your customers need to be driving the decisions your company makes. If not, your brand could risk becoming irrelevant or—worse—offensive to your audience.
  • The Idea Generation Formula: How to Consistently Deliver Great Ideas
    Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term.
  • How Survey Research Can Aid in PR and Marketing Planning
    Learn when conducting a survey is appropriate, get tips on survey design, and understand how to incorporate survey results into PR and marketing activities.
  • Bye-Bye to These 10 Web Design Trends
    These 10 Web design trends are among the fading. Ditch them if you want to keep with your competition and increasingly demanding audiences.
  • Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy Communications
    In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers make getting it right crucial.
  • These Five Handy Strategies Will Expand Your Marketing Influence
    You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and sales tactics.
  • Put the 'Person' in Personalization in Five Steps
    How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help.
  • Five Ways to Keep Your Creatives Happy
    Creative talent can be a major differentiator for your brand, but creatives in corporate offices can be a frustrated bunch; they often feel stifled by rigid parameters. What can you do to keep your creatives from walking out the door?
  • Seven Tips for Effective Local SEO
    SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO.
  • Writing Responsibly When Writing Responsively: Six Simple Tips
    When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?
  • Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic]
    Today (April 21), Google's algorithm update will turn mobile optimization from nice-to-have to necessity. If your website isn't mobile-friendly, expect your search rankings and Web traffic to take a hit on April 22.
  • Five Things Digital Marketers Can Learn From Software Developers
    Learning about how software developers plan and execute their work can offer useful insights into how digital marketers can better structure and implement their own work.
  • 10 Questions Every Marketer Should Ask Before Buying Audience Data
    Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you using their insights will allow you to find the perfect audience.
  • Avoid Infringement Troubles: Six Ways to Simplify Digital Rights Management
    What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to avoid it.
  • The Easy Way to Go Global With Inbound Marketing
    Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it from scratch. Here's what you need.
  • Six Drivers of ROI in Event Marketing
    Keep these six items in mind as you go through the event-planning process; they will help you make sure you and your stakeholders are prepared for the tasks ahead and able to generate a high ROI for your event marketing.
  • Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)
    Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your team's proficiency level.
  • How to Use Quizzes for Lead Generation
    Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant struggle. That's where quizzes come in.
  • Five Things You Can Learn From the Most Authentic Brands in the World
    "Authenticity" has become a word that's bandied about in marketing, and businesses are striving to align with this increasingly valued concept. But what does it mean to be authentic in today's market?
  • Seven Marketing Mistakes That Cause Chargebacks and Profit Loss
    Marketing is supposed to make—not cause you to lose—money. But if you aren't careful, simple flaws in your marketing and website can lead to chargebacks. And nothing can drain profits faster than chargebacks.
  • Experimentation as a Mindset: The Key to a Culture of Optimization
    To find business truths, the experimentation mindset goes beyond testing—and applies not only to your digital marketing and analytics teams but also your product marketing, user experience, and development teams.
  • How to Kick Your SEM Campaign Into High Gear
    You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization.
  • Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page Copy
    Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
  • Overcome B2B 'Content Marketing Crash' in Four Moves
    Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields.
  • Don't Kill Your Sales! Top 3 Shopping Cart Turnoffs
    Here are three of the biggest shopping cart turnoffs that can kill your e-commerce sales—and some easy solutions to keep customers engaged throughout the checkout process.
  • 10 Tips to Ensure Your Emails Resonate in the Inbox
    An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage with your emails.
  • Create a Killer Email Call to Action
    Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place.
  • Curating Content: A Few Principles and Tools to Guide Your Efforts
    When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is content curation.
  • How to Track Your Tradeshow ROI
    From renting floor space to designing and building your booth, tradeshow costs can quickly add up—into a five-figure sum. Which is why it's essential to also measure how much you earn as a result of the event.
  • These Six Stupid Marketing Metrics Need to Die
    It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing their campaigns more harm than good.
  • 10 Ways to Improve Shopping Cart Conversions
    After your website visitors arrive at your online shopping cart, it's simply a shame if your cart then fails you by not helping you achieve the conversion.
  • Is Your On-Hold Audio Irritating Customers? Three Don'ts and Five Do's
    Being on hold on the phone is probably one of the most attention-focused customer touchpoints there is. It can have a huge impact on how your customers feel about your brand.
  • SEO Checklist: 15 Steps to Optimize Your Website
    Today, you can easily create a website, and even gather a team around it to grow the site through content. But that's not enough to get your site on the first page of SERPs.
  • How Copywriting Can Build Your Brand Authority
    When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect your expertise.
  • Top Six Email Marketing Trends You Need to Keep Pace With
    Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
  • Four Steps to Creating an Agile Marketing Culture
    Achieving agility starts with your company's culture—which is where the rubber really hits the road. These four steps will guide your transition from traditional to agile marketing.
  • Three Ways to Make Your Phone Presence a Key Driver in Your Marketing Mix
    The voice channel is not going away any time soon, so spend time considering your options and planning, and be strategic about the branding and marketing opportunities your phone presence affords.
  • Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create It
    Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's promise to its customers.
  • Planning Your Marketing? Don't Forget These Fundamentals
    Your marketing plan (and accompanying budget) defines the body of work you carry with you for at least 12 months—everything you do on the job. And, if you do it right, it's your golden ticket to successful marketing.
  • Seven Tips for Creating a Company Name That Tells a Compelling Story
    A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful.
  • Top 5 Keys to Customer Retention
    Maximizing the lifetime value of your customers is central to maximizing the value of your business. Companies sink or swim based on their ability to retain customers.
  • 20 Must-Have Tools for Clever Marketers
    As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost every marketing activity out there.
  • How to Choose the Right Tradeshow Booth Location: 10 Things You Need to Consider
    Your booth's location at a tradeshow can be either beneficial or harmful. Here's how to make sure you're prepared to select the best location possible for your company's both.
  • Best-Practices for Developing a B2B Online Review Program
    Online reviews appear in search results when people are evaluating your product or service, and professionals regularly frequent review sites when searching for solutions.
  • How Online Publishers Can Take Advantage of Automation in Email
    Automated email campaigns can help publishers—whether traditional, new, media and entertainment, gaming, or apps publishers—reach the right audience at well-timed moments to drive more website traffic.
  • A Guide to Implementing a Digital Asset Management System (It's a Lot Like Running a Bake Sale)
    This handy little guide will steer you through the best-practices of setting up your digital asset management system—and show you that it's as easy as running a bake sale (but maybe not as tasty!).
  • Are You Too Busy Chopping (Marketing) Wood to Sharpen Your (Marketing Operations) Ax?
    Your to-do list never seems to dwindle, no matter how often you hack at it. But chipping away at your marketing tasks would be so much easier if your figurative ax were sharper. These tips can make it razor sharp.
  • Public Relations: Four 'Wow' Ways to Use It for Sales
    A perceived lack of credibility is one of the silent killers of great sales opportunities, since big potential clients are famously risk-averse. If you don't have great coverage—and therefore credibility—those potential clients won't ink deals with you.
  • Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound Calls
    As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good...
  • How to Choose the Right Sales Reps for Your Next Tradeshow
    "Old-fashioned" tactics such as tradeshows are often the most effective for achieving B2B companies' top marketing goal: getting more customers. But far too many spend far too little time on choosing the right sales reps for tradeshows or networking events.
  • How CMOs Can Prove Their ROI in the C-Suite
    Even after a CMO is accepted into the C-suite, a lot of confusion remains about what he or she should be delivering. The answer starts and ends with demonstrating a significant, positive marketing ROI. But how can a CMO do that?
  • Mobile PPC: A Simple Guide to Mobile Search Marketing for Zeroing In on Customers
    Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile campaigns.
  • Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your Company
    In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.
  • B2B and UGC and Three Success Stories
    UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples from major brands should put to rest any doubts.
  • How to Create an Event That Drives ROI
    Events—if done properly—can be a successful technique for marketing and engagement. Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, improve ROI.
  • Six Crucial Attributes of a Successful Business Blog
    Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business blog? These six best-practices and tactics.
  • A Content Marketer's Guide to Not Getting Overwhelmed
    Managing content marketing can be stressful. This brief guide will show you how to use time and technology to maximize success without raising your stress levels.
  • Seven Email Innovations to Bring Context to Your Campaigns
    Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.
  • Dramatically Increase Conversions Using the Scarcity Principle
    The impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to implement the scarcity principle in your favor.
  • Why Your Blog Is Not Adding Business Value, and What You Can Do About It
    Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.
  • The Evolution of SEO? Customer Experiences as Content
    Your customers' experiences with your brand have the potential to turn them into your advocates who take the message of your company and products and deliver it for you—online and offline.
  • Humanize Your Brand Messages With Mindset Segmentation
    When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically.
  • Five Key Metrics You Need to Create a Customer-Centric Company
    To ensure a customer-centric vision takes root in your marketing organization, you need to establish clear metrics that are linked to the company's strategic, operational, and financial goals.
  • Presto, Extendo: If Only Brand Extensions Were That Easy!
    So, you've got a great brand and a dynamite product or service that you offer to the universe. What's next for you? A brand extension, of course. Ah, if only it were that easy.
  • Six Content Marketing Myths—Busted
    B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths.
  • A Marketer's View: An 11-Step Plan for Launching Your Startup
    Launch day is the end of a long road and the beginning of another. To make sure your startup can thrive during the journey, you'll need to walk through these 11 steps first.
  • The Perfect Pinterest Formula for Growing Your Following
    Just a bit of know-how and practice can generate the kind of pins that engage other Pinterest users and drive traffic to your website. Millions of pins go up every day, but you can still make yours stand out.
  • Eight Tips to Help Woman Marketers Better Market Themselves
    Clearly, women are attracted to marketing—and, very often, they're good at it. So why are there so few women at senior marketing levels? These tips from top woman marketers can help all of us market ourselves.
  • These Five Essential Habits of Curators Will Make You a Smarter Marketer
    These five habits are the most helpful, descriptive, easy-to-learn, and effective for becoming a master of adding meaning to marketing noise—once you learn to put them into action.
  • Four Ways to Attract New Email Subscribers and Grow a Better List
    You're on a constant quest to connect with prospects, customers, and subscribers. Cultivating a high-performing email list should be a priority. These four steps will help build your list—and boost your marketing.
  • How to Use 'Alternative' Social Networks in Your Marketing Strategy
    Many businesses concentrate their social media marketing on Twitter, Facebook, and LinkedIn. But why miss the opportunities afforded by the likes of Tumblr, Instagram, Pinterest, Google +, and Ello?
  • How to Spy on Your Competition
    Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed can get you only so far. So what's the best way to gather competitive intelligence?
  • Five Actions Marketers Can Take to Deliver Real Engagement in 2015
    When your customers are using more devices than ever before, across more channels than we could even fathom 10 years ago, you need to ask, How can we better engage our customers?
  • Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015
    The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions in 2015.
  • Experience Marketing: How to Build a Customer-Centric Marketing Machine
    To create more connected brand experiences for our customers, we need to go from inside-out digital marketing to outside-in, cross-channel experience marketing—which focuses on the customer's needs and intent.
  • Innovation Is Vital for Your Organization's Survival: 10 Must-Learn Lessons From Sir Ken Robinson
    Innovation is critical to both the success and the survival of organizations, and imagination is the spark that fuels it, Sir Ken argued. That sounds both vague and high-minded, doesn't it? But holy wow... his talk so wasn't!
  • Three Steps to Writing a Stellar LinkedIn Profile Summary
    If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in business, it's often the first place people go when they want to check you out.
  • B2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer Events
    B2C marketers readily capitalize on the benefits of all the conversations and hoopla related to what are considered major consumer events, but the truth is... B2B companies can, too, and they should.
  • How to Connect With Email-Fatigued Prospects in Three Simple Steps
    Many email recipients feel compelled to purge their inboxes and subscriptions at the start of each year. How can marketers deal with this detox mode—and make sure their messages (and customers) aren't lost for good?
  • Three Threats Lurking in Your Marketing Cloud—and How to Bust Them
    A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies.
  • Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter
    To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.
  • LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 2)
    In Part 2, you'll discover more lessons from Westeros's favorite characters and clans about how marketers can develop connections on LinkedIn.
  • Five Ways to Counteract Facebook's News Feed Post Crackdown
    What can you do to counteract the ill effects of Facebook's recent changes to its News Feed algorithm... and continue to get the most out of the social network?
  • Five Ways to Get Board Backing for Your Marketing Campaign
    Securing buy-in—and budget—from board-level stakeholders is one of the biggest challenges marketers face. Particularly in B2B firms, Sales often has more influence than Marketing. So what can you do?
  • Seven Conversion Rate Tactics That Increased Sales by $21 Million
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  • 2015 Will Be the Year of Video Marketing
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  • Nine Ways to Sharpen Your Online Customer Research (Part 1 of 2)
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  • Five Tips for Giving the Right Feedback on Web Design
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  • Why Your Data Scientists Need to Be Storytellers, and How to Get Them There
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  • Top Five Questions Marketers Should Always Be Asking Themselves
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  • Five Key Email Automation Takeaways for Marketers
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  • How Presentations Could Save Your Social Media Strategy
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  • Six Mobile Marketing Predictions for 2015
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  • Three Vital Steps for Effective Email Marketing
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  • 10 Steps to a Successful Naming Workshop
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  • How to Align Your Company's Sales and Marketing Efforts in Eight Steps
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  • How to Build an Instagram Influencer Campaign in Six Steps
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  • Marketing Accountability Is the Horse, Automation Is the Cart. Put Accountability First
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  • Presentations Gone Wrong: Five Rules for Avoiding a Really Bad Presentation
    We've all heard presenters who apparently forgot that a tool such as PowerPoint is just a medium for re-enforcing what they have to say. Instead, text-laden slides take center stage—a classic (and costly) mistake.
  • Six Ways to Uncover What's Confusing Your Website Visitors and Dragging Conversions Down
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  • What You Need to Do to Become a Thought Leader
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  • How to Get the Most Out of Best-Practices in Audio Branding
    US marketers haven't tended to their audio brands—their distinct music-based identity—but their European competitors have been doing so for years.
  • How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign
    Innovation in email marketing is tied to the customer conversation. If marketers don't keep their end of the conversation up between purchase cycles, they risk becoming irrelevant or forgotten.
  • Five Email Mistakes Even the Experts Make
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  • Five Steps to Creating a Video Marketing Strategy
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  • Four Tips to Help You Avoid the Review and Approval Traffic Jam
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  • Twitter Remarketing: What It Is and How to Use It to Target Audiences
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  • How to Personalize Event Experiences by Using Data
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  • Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers' Thinking
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  • It's Now Possible to Call From Your Wrist. Marketers, Are You Keeping Up?
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  • A Three-Step Guide to Mobile Messaging
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  • How to Construct a Content Machine (Even If You're Not a Natural-Born Writer)
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  • Five Deadly Email Platform Migration Mistakes to Avoid
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  • Digital Video Vital Signs: How Healthy Is Your Online Video Investment?
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  • Seven Content Marketing Tips for Media Pickup and Massive Exposure
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  • Outsourcing Your Content Creation: Agencies vs. Freelancers
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  • Five Tips and Examples for Digital Marketing Success
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  • Six Tactics for Successfully Marketing to Millennials
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  • Why and When to Re-Evaluate Your B2B Brand Strategy
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  • The Five Must-Have Traits of an Optimized Business Blog
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  • Three Good Reasons Why Google Authorship Still Matters
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  • How to Overcome the 'No Time to Create Content' Challenge
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  • This Writing GPS Helps You Create Ridiculously Good Content
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  • How to Budget for Tradeshows and Events
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  • Five Ways to Maintain Credibility in Your Content Marketing
    Most people tend to trust non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers. People may start out believing what you have to say, but that trust is both fragile and fleeting.
  • How to Apply a Startup Mentality to Significantly Improve Your Online Marketing
    Without huge marketing budgets or teams of people to help, startups had to be creative and efficient because capital has been hard to come by recently. Businesses large or small can benefit from their approach.
  • Five Branding Characteristics That Connect With Women (Without Losing the Men)
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  • Seven Tips to Increase Your Email Deliverability
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  • Three Ways to Have Fun With Your Marketing (Even If You Have a 'Boring' Brand)
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  • 11 Steps to Build an Internal Marketing Academy
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  • How to Close the Gap Between Sales and Marketing
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  • Marketing Ops Is Now a Must-Have: The Six A's of Marketing Performance Management
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  • How to Develop Rapport With Influencers via Social Media
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  • Using Video in Your Email Marketing
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  • How to Build a Blogging Content Studio
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  • To Meet Tomorrow's Marketing Challenges, You Need These People on Your Team Today
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  • The New Anti-Spam Law in Canada: A Primer for Email Marketers
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    Being the recipient of Google's algorithmic wrath can result in a penalty that makes your site virtually invisible to searchers, undermining your ability to reach your audience and effectively eliminating your potential to establish a digital presence.
  • 10 Marketing Lessons From the World Cup
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  • Eight Ways to Rock Your Media Marketing
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  • Guest Blogging: From Overused Loophole to Untapped Opportunity
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  • Five Quick Tips for Marketing Automation Success
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  • From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer
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  • How to Build New Revenue in Your Account Base
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  • It's a New Brand World: 14 Things You Need to Know About Marketing Communications Today
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  • Four Ways to Give Your Website That Local Flavor All Over the World
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  • 10 Ways to Challenge Amazon's Dominance
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  • Surprise, Delight... Then What? Five Tips to Keep the Customer Experience Momentum Going
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  • Four Tips to Accelerate Sales Through the B2B Content Funnel
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  • 10 Ways to Boost Your Google AdWords Search Ads Right Now
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  • How to Engage With Facebook Fans to Build a Successful Nonprofit
    You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social media fans to build a more successful organization?
  • How to Be the Worst Email Marketer in 10 Easy Steps
    First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you go: 10 email marketing worst-practices you can emulate—or avoid. It's up to you.
  • Four AdWords Mistakes That Drag Your CTR Down
    Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.
  • Four Surefire Ways to Fail at Tradeshow Marketing
    To avoid having your tradeshow exhibit become a tradeshow apocalypse, don't make these this four fatal tradeshow exhibiting mistakes.
  • Eight Ways to Find Out Whether Your Analytics Team Is Effective
    Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of the trends and patterns in your data. But how do you know your team is effective?
  • Seven Small Online-Conversion Details That Make a Big Difference
    Often, people think the more grandiose the idea for improving their website, the better their conversion rates will be. The truth is that most conversion increases come from changes to small, overlooked details.
  • The Skinny on PR and How to Make It Work for You
    To help you navigate the world of PR in today's world, here’s a road map to understanding its contours and features—along with tips on how to get some of that PR yourself.
  • The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to Marketers
    "Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate.
  • Five Video Conference Horror Stories and How to Avoid Them Yourself
    A video conference is an excellent way to communicate information to clients and colleagues—as quickly and efficiently as possible. But people sometimes forget they’re professional events... leading to embarrassing and unprofessional gaffes.
  • Three Questions Nonprofits Should Not Ignore
    One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. It's better to see problems and fix them than to bury your head in the sand and risk permanent failure.
  • How to Manage Your Virtual Workforce
    Deploying a team of remote employees can help companies increase productivity, boost morale, and achieve substantial cost savings. However, managing those workers can be extremely challenging.
  • A Brief Guide to Exhibiting at Tradeshows
    Merely hoping your exhibition goes well is much different from planning everything down to the last detail. So here's a "Quick, Easy-to-Remember Exhibition-Planning Checklist" to make sure your effort pays off.
  • How to Share Content Responsibly and Avoid Putting Your Organization at Risk
    You love sharing content—from articles and videos to posts and photos—across the Web and with colleagues. Chances are, though, you're spreading copyright-protected material—and increasing your risk of infringement.
  • Hyper-Personalization? Forget the 'Hyper' and Just Be Personal
    Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to it. What you really need to do is engage in conversation with leads and customers.
  • How Brands Can Reach New, Younger Audiences With Social Media Branding
    Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.
  • The Right Video Content for Your Brand
    To draw attention to your brand, video footage must visually engage viewers and provide them with meaningful information. Here's how to get the most out of stock video.
  • What Every Marketer Should Know About Print Design
    Print marketing works best when designers and marketers can easily work together. So both need to know at least the basics of each other's craft. Here are print design essentials that all marketers should keep in mind.
  • Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers
    Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, not just work?
  • How to Develop a Mutually Beneficial Relationship With Sales
    Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change the unhealthy paradigm.
  • Multichannel Marketing in E-Commerce: Critical Today
    No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.
  • Five Components of Measuring Return on Customer Engagement
    Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.
  • Are You Wasting Your Time on Twitter? Four Ways to Make It Count
    You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? Here's how to make sure you get more out of Twitter.
  • Improve Success by Adopting These Three KPI Categories
    Outdoor sports are in full swing, and even athletes who aren't planning to compete are honing their workouts. Which made me realize that three key metrics categories we apply in sports also apply to marketing.
  • Four Steps to AdWords Call Tracking
    How can you make sure that search engine marketing is driving business to you? The next evolution in SEM—call tracking—will improve your paid search conversion rate and maximize efficiency.
  • Requiem for a Lead: How to Focus on the Most Important KPI
    As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is of course the most important KPI for any business.
  • Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site
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  • Four Email Marketing Tips to Help You Get the Most Out of Gmail
    Gmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for a minute, we'd see a host of hidden opportunities.
  • LeBron James's Five Keys to Marketing Success
    LeBron James is one of the greatest basketball players ever. Even when his natural ability reaches its limit, he continues to improve by using simple principles that can be directly applied to your marketing efforts.
  • Four Ways to Make Sure Structure Unleashes Your Creativity
    Creative marketers worry that organization, structure, and process take away from time that could be spent creating. But without structure and processes in place, you lose more time than you gain.
  • How All the Cool Kids Are Using Social Media to Achieve Business Goals
    Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the good news is that you can, too!
  • Four Ways CMOs (and All Marketers) Can Get Closer to the Customer Voice
    Asking for customer input isn't enough to ensure candid feedback in the post-Snowden era. So how can you make your customers comfortable enough to be honest with you?
  • How You Can Generate More Qualified Leads With Google AdWords and Call Tracking
    Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline conversions.
  • Eight Ways to Capture Your Readers' Attention (and Keep Them Coming Back!)
    Businesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create a solid content marketing strategy.
  • Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized Opportunity
    Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use?
  • A Quick (but Thorough) Guide to YouTube Optimization
    Want to drive more traffic to your YouTube videos? Here are seven steps for getting your videos seen on the third most-visited website in the world.
  • 10 Effective Social Media Posts in 10 Minutes or Less
    Some workdays, you have so much to juggle that you just need a quick, easy way to post to your social networks. These 10 ideas can keep your social channels full of relevant, timely, and useful content—fast!
  • How Buyers Buy... and Four Ways You Can Help Them Choose You
    Buyers are busier, they have more choices, and they are better informed than ever. So, what are companies that are bringing in new customers and growing their accounts doing different from the rest?
  • Five Ways to Take Advantage of Mobile Advertising During the World Cup
    Sports audiences are particularly receptive to marketing. Here's how to reach the audience of the world's most popular sporting event, the FIFA World Cup, which is right around the corner.
  • A Seven-Item Checklist for Measurable Marketing in the Digital Age
    Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly.
  • How CMOs and CIOs Can Collaborate to Win: Lessons From the Fox and the Hedgehog
    Increasingly, IT must turn Marketing's data into something more valuable and measurable for the enterprise. At the same time, in this age of the customer, Marketing is directing more technology.
  • Eight Ways to Qualify Leads via Webinar Content and Registrant Behavior
    Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.
  • If A/B Testing Can Help Win Elections, What Can It Do for Your Business?
    The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to visitors
  • Six Newbie Tips for Running a Successful Facebook Timeline Promotion
    If you're a newcomer to Facebook marketing, the good news is that a successful promotion can land you hundreds of fans—and plenty of leads. Here's how to run an effective, popular promotion on Facebook.
  • Make Hidden Persuaders Work for You: Aroma, Music, Color, Font
    Hidden persuaders influence what products are bought and how customers rate the shopping experience. Here's how those persuaders work—and how you can make them work for you.
  • Localize Marketing Campaigns to Get ROI on Global Events
    Marketing during global-scale sporting events, when target markets encompass a wide spectrum of cultures and languages, marketers need to make sure their campaigns take into account the nuances created by a multinational audience.
  • Your Social Marketing: Five Tips to Avoid Becoming Like an Episode of 'The Walking Dead'
    If you want to survive in the new world of social media sales and marketing, here are five handy tips to make sure your social efforts don't look like the walking dead.
  • How the Information Age Killed Public Relations... and What You Can Do About It
    The original flavor of PR is dying, and we're in the process of watching a whole new era of marketing rise from the ashes.
  • Why You Need a CRO Culture in Your Business... and How to Build It
    Conversion rate optimization is having a moment in the sun because it uses a resource you already have—website traffic—to drive additional growth at little additional cost.
  • Five Steps to Effective and Affordable Small Business Content Marketing
    If you approach content marketing thoughtfully and strategically, you can find ways to get more for less.
  • Five SEO Tips for Global Marketers
    If you want to boost your website traffic overseas, you need a localized strategy for each market. Here are five SEO tips to keep in mind during that localization process.
  • Find the Right Imagery for Social Media Branding
    Selecting the right images for social media requires some serious thought. Brands that skimp on the quality of their images risk lowering their brand's appeal.
  • Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation
    If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes perfect sense. Here are three ways to make that combo work for your B2B organization.
  • Three Ways to Use Feedback Surveys to Maximize Business Effectiveness
    See how you can use a feedback survey to maximize effectiveness in relation to employees, customers, and events. Also, read two brief case studies of businesses that simplified their work with feedback surveys.
  • How to Use Mobile Technology to Improve Sales and Marketing Alignment
    The strongest-performing companies bring Marketing and Sales together. But, in today's fast-paced environment, keeping the sales team up to date and aligned with marketing is tougher than ever. But there's hope.
  • Three Email Marketing Improvement Challenges for 2014
    With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? I encourage you to try these program-level objectives.
  • Big Data: The Secret to Revenue Creation [Infographic]
    No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which is most helpful to Sales. Then play nice together. Here are some ideas on how...
  • Scheduling Success: Why Your Meetings Are Interfering With Productivity
    Meetings can waste irreplaceable time. To be more productive, consider these invaluable tips to keep the length as well as number of meetings to a minimum.
  • Why the Future of Digital Marketing Is Pure PR
    Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.
  • Social Video Marketing: Create Conversations and Build Customer Loyalty
    Social video marketing can encourage prospects and customers to help get your message out and reach a wider audience. Here are some easy ways to get started.
  • Top 10 Tips for Using a Celebrity Spokesperson
    We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your next marketing effort, keep in mind these top 10 tips for using a spokesperson.
  • So You've Got Thousands of Social Media Followers. Big Deal.
    Measuring your social media communities purely by the numbers doesn't really count for much. What does count is how engaged your connections are with you, your ideas, and your discussions.
  • Six Lessons From an Ambitious Content Marketing Project
    Content marketing is going to become an increasingly important component of virtually every company's overall marketing program.
  • Build Customer Loyalty With Rewards and Other Tactics That Motivate
    The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new kind of loyalty toward brands old and new.
  • How to Turn Negative Social Media Into a Positive
    How can companies appropriately respond to negative social media comments? That is what this article explores, also providing you with a few examples of how some companies have actually turned negative social media into positive PR.
  • Your Five-Point Mobile Marketing Checklist
    With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key smartphone choices for the rest of 2014.
  • Eight Secrets of Success With LinkedIn PPC Ads
    If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can be more targeted and it is more specific to B2B.
  • For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2
    Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.
  • Marketing Lessons From March Madness: Go Deep Young Team!
    Marketing and basketball teams have traits in common. Though individual superstars account for some wins single-handedly, the teams that go deep in the NCAA Tournament year after year are those that play as a cohesive unit.
  • Develop Your Brand Voice: Three Keys to Killer Messaging
    Here are three tips to consider when crafting messaging so you can pique interest, create a relationship, and stand out from your competition.
  • Five Important Lessons: How Social Media Is Like a Garden
    To cultivate a flourishing social media presence, here are five things you need to do.
  • Content Management Essentials: Strategy and Reuse
    Content development has many facets. Two that are often ignored are content strategy and the reuse of content.
  • Three Ways I've Had to Change as a Marketing Manager
    Through the years I've watched marketing adapt to technology, the Internet, and two-second attention spans. I've also spent much time thinking about how to adapt to effectively manage my teams.
  • How to Craft the Perfect Email Subject Line
    Scientific studies can tell you which words appear with the most frequency in successful email campaigns... but to create a compelling subject line, a simple strategy sometimes works best.
  • Eight Secrets of Agile Marketing
    What on Earth can marketers learn from programmers? At first glance, the answer might seem to be "nothing," but my experience tells me otherwise.
  • Four Tips for Conducting Your Own Restaurant Marketing
    In today's competitive restaurant market, having great food and service is no longer enough: You also need great marketing. Here are four tips to make sure the time you spend doing your own restaurant marketing really pays off.
  • For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1
    No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been using short-term tactics—with diminishing results. Something different is needed.
  • Seven Dead Ends on Your Website--and How to Fix Them Today
    Is your site sending traffic down one-way or dead-end streets? Are there places where your user flow completely stops? Sadly, most websites are filled with dead ends—and huge missed opportunities...
  • Growth-Hack Your Business With $0
    Budgets are marketing's biggest myth. If you're running your marketing programs right, your budget shouldn't even matter. It should be uncapped. Get started immediately with the following four critical tips.
  • 10-Step B2B Customer Satisfaction Survey Pre-Survey Checklist
    The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than a chore.
  • How to Get to the Heart of Customer Experience
    If customer retention is a top priority for you, and you haven't embarked on a customer experience mapping initiative, you need to get on it! Here are five key steps you need to take to create your customer experience map.
  • Seven Traits of an Effective Marketing Leader
    Developing a productive environment where marketing team members can do their best work even under stressful deadlines is a true leadership skill. But how does one create an environment where creativity can grow and productivity is king?
  • Six Tips to Get Your Customers Talking About Your Brand at the Dinner Table
    Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you'll be.
  • Stop Focusing on Automation and Take a Look at Content: Seven Steps to Get You Started
    To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.
  • Little Data vs. Big Data: Nine Types of Data and How They Should Be Used
    The solution to marketing and business problems—and the identification of strategic opportunities—often lies in the realm of Little Data, not Big Data.
  • Six Tips for Mobile-Optimized Email Marketing
    Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to meet this new customer demand are fated to fall behind.
  • 16 Podcast Hosting Tips I Learned From Marketing Smarts
    These are the podcasting lessons I've learned after hosting 40 episodes of the Marketing Smarts podcast.
  • You Need to Add Video to Your Personal Branding Strategy
    Video is the future of personal branding. It's your best opportunity to stand out from the pack and increase your influence.
  • Avoid the Museum of Dead Content: What to Do When Web Content Expires
    Nothing sends potential customers away faster than dead content. But how do you find it—then remove it—without disrupting the flow of marketing work and causing the SEO manager's blood pressure to spike?
  • Six Must-Have Traits of a Social Media Manager
    You're at the point of social media burnout, so you've decided it's about time your business had a dedicated social media manager. Good move. But what skills, traits, and experience should an effective social media manager have?
  • Guide the New Buyer's Journey With Marketing Automation
    Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years.
  • Everything I Learned About Marketing Came From Comedy, Part 2: Improv
    Part 2 of this two-part article series outlines more ways that comedy—in this case, improvisation—can help us become better marketers and connect more easily with our audiences.
  • International Marketing: Three Steps to Muy Bueno
    Expanding into new markets abroad is never as easy as "translation." Instead, the key is "localization"—adapting a product or service and your marketing to conform to the language, culture, and legal and technical requirements of a country.
  • Five Traits of Guest Content That Audiences (and Editors) Can Actually Use
    Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Here's what makes for the best guest content.
  • Nine Easy Ideas on How to Perform Behavioral Segmentation
    Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.
  • Five Must-Have Insights for Better PPC Campaign Performance
    In data-driven marketing channels, such as paid search, having the most relevant and recent data possible is vital, because you're competing in real time (usually with real budget constraints) for clicks.
  • Social Media: Your External SEO 'Plugin'
    In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal and external factors of a search friendly website.
  • Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic]
    Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to take your marketing to the next level.
  • Five SEO Steps to Take Before Redesigning Your Site
    Many companies attempt website redesigns to boost their search engine optimization. In reality, though, redesigns can have a negative impact on prior SEO achievements. Luckily, you can take steps to negate losses.
  • New Internet Domain Extensions: Don't Get Blinded by the Sunrise or Run Over by the Landrush
    The oldest, most basic form of online navigation (think .com, .org, .net, etc.) is getting overhauled. New generic top-level domains—.app, .sports, .club, .healthcare, and many more—have already begun to launch.
  • Know Thy Customer: Strategies for Using Big Data to Enhance the Customer Experience
    Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve customer experience.
  • How to Hire the Best Marketers for Your Marketing Team
    Every great marketer doesn't need to have every single skill or trait. Rather, it's the mix of each marketer's skills, experience, and traits blended with those of others on your team that produces success. But here are the traits that the best marketers have in common.
  • Five Content Curation Mistakes B2B Marketers Are Making
    Marketers simply can't create enough original, quality content for each channel every day, which is why many rely on content curation. But, all too often, it's not done well. Avoid these five mistakes if you want to provide value to your audience.
  • Proper and Improper Use of QR Codes: 10 Great Examples of Each
    There are proper and improper ways to use QR codes—which, when used correctly, are marketing marvels. Here are 10 of the worst, and best, examples of QR code use.
  • Are You Doing Email Wrong? Just Four Steps to Increase Sales
    Effective follow-up equals more sales, yet most businesses do not follow up enough with prospects. Drip email marketing allows you to easily follow up as much as you want via automated emails.
  • Three Must-Have Internal Metrics for Productive Marketing Teams
    How should productivity be measured? Here are three types of internal marketing metrics you should be tracking to help ensure greater effectiveness, efficiency, and predictability for your marketing team.
  • Spend and Strategize Wisely to Increase Your Organic Reach on Facebook
    Embracing these tactics can extend your reach on Facebook, engage your audience, and drive revenue from your Facebook marketing—despite recent News Feed changes.
  • How and When to Start Marketing Your Product: Four Steps to Follow
    Don't get hung up on where and when to start your marketing program. These four steps are easy to follow. And if you get them right, you will be well on your way to success.
  • Five Approaches for Making Sense of the Data Kaleidoscope
    Marketers have access to more data than ever before, so the ability to identify data patterns and use that information to make strategic decisions is vital for success.
  • Five Tips for Creating Videos That Build Brand and Drive Sales
    Regardless of form or viewing device, video is an ideal medium to engage, inform, and entertain prospective buyers and clients. Here's what you need to know to get in on the action.
  • Avoid an Online Crisis: Four Key Tips to Prevent Social Media Mistakes
    Although some people believe there's no such thing as bad publicity, most businesses would prefer to stay out of the spotlight of a social media mistake.
  • Determining Subscriber Value: What's an Email List Member Worth?
    Here are some approaches to assigning subscriber value even if you can't clearly attribute revenue by channel. You'll learn how to determine what each email subscriber is worth to your business.
  • 10 Commandments for Getting the Most Out of Your Naming Firm
    You bit the bullet and decided to hire a naming firm for your next branding initiative. You researched and you vetted, and you picked a firm that feels like a good match. A lot is riding on this. So now what?
  • How Klout Can Guide Your Online Marketing Strategy
    If you are a services professional of any kind, or you market for a services firm, here are five steps to take to improve you influence and the ROI of your online and social media efforts.
  • Three Ways to Increase Your Nonprofit's Social Media Engagement
    No matter how big or small, your nonprofit can improve its social media results by doing these three things.
  • The Most Important Element for Increasing Leads and Sales
    The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing techniques of consumer goods firms and retailers.
  • Sweep Up More Fans With These Three Tactics
    Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience.
  • How Content Marketing Took the World to the Moon, and What It Teaches Us Today
    The greatest story never told (until now) about content as a marketing tool is that it helped to deliver humans to the moon in the late 1960s and early 1970s.
  • How a Local Business Can Do Better Online in Five Easy Steps
    Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every local biz needs a social marketing plan.
  • Rethink Your Branding to Create Crazy Love From Customers
    Emotions are powerful, and your customers cannot make buying decisions without them. To take your brand from good to ridiculously amazing, focus your marketing on building emotional connections with customers.
  • Six Work Lessons Marketing Pros Can Learn From Social Media Best-Practices
    We can learn plenty by observing how people use social media—and those lessons can apply to how we function as marketers at our places of work.
  • LinkedIn Showcase Pages: Target Your Content
    In contrast to LinkedIn's Company Pages, its Showcase Pages are focused on one aspect of your business. The idea is to create a dedicated space for your prominent brands, products, and other initiatives, allowing people to follow the page for related content.
  • Social Media Contests: Five Do's and Five Don'ts
    Social media contests are a great way to promote your company, and they can create customers for life. But not all companies have successful experiences with contests. For best results, follow these do's and don'ts.
  • Five Native Advertising Tips From a Case Study
    Based on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts.
  • Seven Ways to Awe Your Audience With the Element of Surprise
    An unexpected twist in your marketing can gain you the spotlight and your audience's attention. But how do you add the element of surprise to your marketing without going too far and tarnishing your image?
  • Hey, Social Media! Everything I Learned About Marketing Came From Comedy
    Comedy can teach marketers a lot about marketing. From finding your tribe to being more human, all comedy is great marketing in action! This article summarizes some of the most important lessons.
  • Six Public Speaking Tips That Help Your Marketing, Too
    Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You never have to give a speech to do it.
  • Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience
    Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans.
  • Five Tips to Enhance Your Call to Action
    A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons learned from the world of direct mail to enhance your calls to action and get people to respond.
  • Five Content Marketing Takeaways From Ron Burgundy
    "Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five lessons to take away.
  • The Five Data Management Practices B2B Marketers Are Overlooking
    Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and up to date as possible.
  • Results-Driven Marketing Creative in Four Steps, Part 4: Matching the Lead Gen Process
    Creative needs to go through one last stage (after briefing, concepting, and the selecting of the right medium) before it can deliver measurable results: It has to match the step-by-step lead generation process.
  • Destroy Your Website in 13 Easy Steps
    Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from serious flaws to utterly devastating ones.
  • Six Tips for Executing a Successful Augmented Reality Campaign
    Executing an innovative and successful augmented reality (AR) marketing campaign doesn't have to be complicated. For retail marketers considering experimenting with AR, here are a few simple tips to keep in mind.
  • Lessons for 2014: What Was Missing in Your 2013 Holiday Marketing Strategy?
    Did you get a piece of this holiday pie, or were you left out in the cold with just a piece of coal to show for your troubles? Now that the holiday season is behind us, here are lessons about what marketing teams can do to make the holidays in 2014 even merrier.
  • Six Tips for Creating an Effective Online Customer Survey
    When using a free or subscription-based online tool to create a survey, you must be certain that the survey is carefully designed to yield the most valuable data.
  • Personal Branding Trends for 2014 (Part 2)
    Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your career success.
  • Start 2014 Off Right: Five Marketing Trends You Need to Know
    2014 promises to be just as transformative as 2013 was. Here are five trends that will be affecting marketing; keep them top of mind.
  • Results-Driven Marketing Creative in Four Steps, Part 3: The Right Medium
    Our fast-changing media environment is unpredictable. So we have to pay attention to how our medium affects our audience, and we must consider how to use what we learn to our (or our clients') advantage.
  • The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost
    So how can you go about determining the value of new subscribers—as well as the limits of what you’d be willing to pay to get one?
  • Eight Steps for Making 2014 Your Video Marketing Year
    Here's a to-do list to jump-start your video marketing and make 2014 the year you excel in video—and impress prospects, demonstrate commitment to a medium customers crave, and remain relevant and competitive.
  • Four Marketing Performance Management Resolutions for 2014
    If you've made your marketing New Year's resolutions, we hope you devoted at least one to marketing performance management. As inspiration, here are four to choose from, along with a few tips for bringing them to fruition.
  • Four Marketing Data Predictions for 2014
    2014 will be the year when the idealism and hype of big data and analytics will die down as retailers start to focus on how and where to take action.
  • How to Get Executive Stakeholder Buy-in for Your Website Testing Program
    The first step to a successful website testing and optimization program is ensuring that you have buy-in from your executives. However, buy-in is also crucial for ensuring long-term success.
  • Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...
    The digital landscape continues to change at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in 2014—and beyond.
  • Results-Driven Marketing Creative in Four Steps, Part 2: Building a Creative Concept
    The creative concept helps define the very core of your marketing message. It underpins your campaign content, and encapsulates the major themes to be communicated to your target audience.
  • Personal Branding Trends for 2014 (Part 1)
    Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future trends. My take on 2014? It will be a year of personal branding evolution—not revolution.
  • How Marketing and IT Can Work Together
    As digital marketing grows ascendant, the relationship between marketing and IT departments will become more dependent. Here's how to ensure both departments are working toward the same goal of delivering the most business impact.
  • Search Retargeting: A Quick How-To Guide
    Most online marketers are familiar with retargeting—or they should be. Search retargeting, a more recent incarnation, is uniquely powerful, and on the rise... These six steps will help you launch a search retargeting campaign.
  • Engage Your Audience: From Profile to Preference
    We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, at the right time, and treating that information with care and respect.
  • Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond
    Even as technology evolves and online marketing grows, print is (and will remain) an effective tool for delivering your marketing messages to your audience.
  • Five Big Social Media Trends for 2014
    Social marketers should keep in mind these five insights to help their brands and organizations prepare for and succeed in 2014 by connecting with customers.
  • Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing
    Together with placement and execution, creative can make or break your marketing campaigns. This series explores the four steps you or your creative agency should take to achieve better results from your marketing creative.
  • Is Your Content Marketing a Failure? These Five Metrics Can Tell You
    What metrics can marketers track to make sure their content strategy is headed in the right direction?
  • Writing and Readability Scores: It Matters
    The key to authoring good written content is to use language that doesn't detract from your message. That's where readability scores can help.
  • Eight Steps to Setting Up a Successful Email Marketing Welcome Series
    Remarketing emails aren't a new thing, and marketers have been doing it for years. But many companies still don't have a proper welcome series set up to welcome new subscribers and turn them into new customers.
  • From Marketer to Dragon Slayer: Slay Work Chaos in Four Simple Steps
    Dealing with simultaneous projects is simply the nature of the marketing beast. As the pressure builds, projects end up over budget and behind schedule, which leads to higher overall costs, lower ROI, and missed opportunities. There has to be a better way.
  • Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?
    In social advertising, where is your money better spent—on Twitter, or on Facebook? Here are the key findings of a study across four measurement categories.
  • How to Add Social Selling to Your Marketing Mix
    With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long To Do list, and without adding staff.
  • Customer Retention Is King: Four Steps to Secure the Throne
    You may be doing a stellar job of bringing in new customers, but if you're not doing enough to keep those customers, you're just wasting resources. The good news: retention is easier and less costly than you think.
  • A Five-Item To-Do List to Get Started on Your Google Plus Page
    Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to it. But how do you get started on this extensive social network that has so many features?
  • Marketing Career Advice (and How Great CMOs Are Destined to Be the Next CEOs)
    What makes CMOs great at their job would make them really good CEOs, too. Follow the marketing career advice outlined here, and who knows how far up the ladder you might climb...
  • Eight Qualities Employers Will Look for in Digital Marketers in 2014
    Aside from the hands-on, nuts-and-bolts skills that are required for success in e-commerce, SEM, mobile marketing, Web analytics, social media, and email, expect employers in 2014 to put increasing emphasis on these eight key qualities when sizing up candidates.
  • Marketers Must Learn Martian (AKA, the Language of Business)
    Marketing professionals and their nonmarketing counterparts, particularly those who come from a finance background, might as well be denizens of different planets. But they can communicate. Here's how.
  • Your Email Marketing as Cinderella: Treat It Like a Princess, Not a Servant
    How do you upgrade email out of the servants' quarters and into the manor house without causing companywide upheaval that makes a season of Downton-Abbey seem like a child's fairy tale? Focus on these five objectives.
  • Effective Direct Response Marketing: One-Shot vs. Campaign
    You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component.
  • Managing B2B Customer Data: Who Is a Customer, Anyway?
    Accurately tracking customers is critical to Sales and Marketing. But the simple "who is our customer?" has a complicated answer. Here's a proven approach that will enable you to answer in a way that's useful across the company.
  • Six Not-so-Obvious Tips to Attract Big Brand Advertisers
    Every publisher wants to attract big brand advertisers. It's not an easy task, but if you're willing to get your hands a little dirty, here are the six things you'll need to do to attract those brand advertisers.
  • How to Start Building a Customer Base With Your Newsletter Subscription List
    Despite competition from a plethora of e-newsletters, you shouldn't conclude that newsletter marketing is inevitably losing effectiveness. Rather, you need to be more resourceful, creative, and goal-oriented.
  • Create Holiday (and Other) Landing Pages for Your Small Business Using DIY Website Tools
    With the right tools, a little know-how, and some scrappy can-do spirit, anyone can make a holiday promotion landing page to be proud of.
  • From Smartphones to Smart Everything: The 'Smart' Revolution (Part 2: a Presentation)
    Tailored to marketers, this presentation covers what the Smart Revolution is and why you need to begin focusing on these emerging technologies. It also lays out a five-point framework of best-practices, with examples.
  • 10 Steps to Ethical Content Curation
    Compared with the creation of original content, curation can be a faster and easier way to generate content. But bad curation can damage your brand's credibility and potentially lead to legal issues. Here's how to do content curation right.
  • Content Marketing Strategies: Tear Down Geographic Barriers to Sales
    In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new norm, so how can professional services reach far-away prospects? Enter content marketing.
  • Four Tradeshow Marketing Takeaways From an #MPB2B Bright Bulb Award Winner
    The winner of the "Best B2B Marketing Project" Bright Bulb Award during the MarketingProfs B2B Marketing Forum offers takeaways based on common themes between her tradeshow campaign and the Forum's main messages.
  • Five Ways to Ensure Customer Participation With Mobile Storybuilding
    Whether in the form of a book, a movie, or a marketing campaign, great storytelling will always resonate with audiences. As consumers become increasingly mobile and social, however, they want to interact with the story, not just be exposed to it.
  • Customer Reviews as Marketing Channel: How to Create a 'Review Funnel'
    Here are some specific tactics for getting more happy customers to share the good word about your business, product, or service.
  • Tips for Making Your Website Responsive
    Responsive Web design has become the gold standard for website redesign projects due to its fluid nature and ability to adapt to the size of device screens.
  • From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution (Part 1 of 2)
    We are about to move from an age of smartphones... to an era of smart everything. And in this era, technology will not only change how we market our brands but also transform the core brands themselves.
  • Six Trends for 2014 in Mobile Marketing and Advertising
    Envisioning the future of the mobile marketing industry is certainly challenging. Nevertheless, to guide marketers through the 2014 mobile planning process, outlined here are some important trends and innovations.
  • Instagram's Ad-Supported Model: How Can Instagram Succeed?
    Instagram launched its ad-supported model with an ad for a Michael Kors watch that showed up in the feeds of Instagram's users on Nov. 1. Three experts weigh in on how Instagram can become a successful platform for marketers and advertisers.
  • Animated GIFs in Email: Three Great Examples and Five Quick Tips
    Thoughtful, eye-catching animation in email has the ability to compliment a marketing message rather than distract from it. Here are three ways Emma customers have used animated GIFs to make their email campaigns pop.
  • 11 Quick-Hit Tips for Getting Started With Google+ Hangouts on Air
    If you're interested in getting your brand in front of a larger audience, one way to do so is to create high-quality, engaging, and informative video content for your target market. Google's Hangouts on Air can help you do exactly that.
  • Three Marketing Tactics to Tap Into the Emerging Apple Demographic
    Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales. It's time to apply that knowledge.
  • Seven Ways to Go Beyond Black Friday If You're a Small Business
    Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can still capitalize on Black Friday in ways the Big Box stores can't or don't.
  • How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3)
    In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, I focus on LinkedIn.
  • Small Business Saturday: Think Mobile to Inform, Attract, and Show You Care
    Your plate is full... every day: payroll, inventory, scheduling, employee issues... the list goes on and on. Now, Small Business Saturday is around the corner, and some of you are asking, "Is it worth adding to my plate?"
  • Get Rid of Your Lousy 'About' Page Once and for All
    Your "About" page is one of the most popular destinations on your website. Leaving your "About" page in sub-par condition is costing you more than you think. So why have we been ignoring the quality of this valuable space?
  • Three Ways to Create Trust-Building Content
    There is plenty of proof out there that trust is not just good for one-on-one relationships, it's also good for business. Building trust can reap higher response rates, loyalty, and revenue.
  • How to Make Your Content Show Up in Google's 'In-Depth Articles' Search Results
    Google has introduced a search results section dubbed "in-depth articles," which present some great new opportunities to content marketers. Here's the nitty-gritty on how to take advantage of those opportunities.
  • Four Steps to Building Your Content Marketing Dream Team
    Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.
  • How to Get an Extra 1,500+ Web Visitors a Day
    Even in utterly banal optimization methods, you can find something new—something that will differentiate you from competitors and will increase visitor numbers and sales.
  • Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)
    Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch.
  • Bridging Marketing and Finance: Don't Get Lost in Translation
    Whether your goal is to obtain a seat at the table or to prove the value of Marketing—or more easily obtain approval for your budget—you need a viable relationship with Finance.
  • Five Tips for Getting the Most From Your Qualitative Researcher
    Selecting the right qualitative researcher for your marketing project is critical, because a lot of money and your credibility are on the line. So make sure to ask these five questions when selecting a qualitative researcher/moderator.
  • Top 5 Holiday Party Planning Tips
    It is that time of year again, when employees are forced to attend a "morale-building event" that does nothing of the sort. But if you consider these five elements, a holiday party actually can be a fabulous bonding opportunity and an event to look forward to.
  • Email Open Rates: Truth, Lies, and What to Do About Them
    Declining email open rates... Chances are, they bother you as a marketer. Don't fret, here's both a diagnostic checklist as well as suggestions on alternative, more useful ways to measure email marketing performance.
  • Improve Sales: Change Your Marketing Approach, Not Just Your Tools
    New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. How you connect with your prospects can ultimately have an impact on meeting sales goals.
  • Marketing-IT Alignment Is Possible: Why You Need Your IT Department
    As customers change, the channels of engagement morph, and data explodes, ultimately it's going to be the partnership between IT and Marketing that will be the lynchpin to grasping new, emerging opportunities.
  • The New Normal in Professional Services Marketing (Article 1 of 3)
    Professional services marketing is not normally known for early adoption of cutting-edge techniques, likely because its role tends to revolve around reducing risk for clients. But the world has changed, and there's now a new normal.
  • Email Still Really, Really Matters, Especially If You Apply These Four Tips
    Rich media, social media, and native advertising may be making the headlines these days, but let's face it: They don't work for everyone. You know what does? Email marketing. Nothing delivers results like email.
  • Unlock the Potential of Real-Time Marketing
    Real-time marketing isn't necessarily new, but marketers are now scrambling to understand how they can integrate it into their marketing mix. Here are a few tips to get started.
  • Three Easy Ways to Jump-Start Your Cause Marketing: When Marketing and Philanthropy Intersect
    Some of the most progressive brands have discovered quantifiable marketing success in what may seem like an unlikely place: philanthropy. Here's how you can align your marketing with philanthropy using existing marketing assets.
  • How to Enhance Mobile Marketing With Personalization
    Mobile is personal, with every feature, sound, and function customizable. To capture mobile's potential, marketers must personalize the mobile experience for customers. Here are easy-to-implement tactics to do just that.
  • Five Ways to Develop a Cross-Channel Brand Story
    Stories have always been vehicles via which we communicate and perceive truth. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories that are engaging, memorable, and consistent.
  • Outbound Marketing Strategies Are Still Effective
    There's been plenty of speculation about the death of outbound marketing in recent years. In fact, however, outbound marketing still efficiently drives leads and sales.
  • Three 'Light Bulb Moments' to Illuminate Social Marketing Success
    Though social media may feel as if it has been around for a while, it's important to remember that it's just picking up steam and there will be continued growth and disruption in how consumers use social platforms.
  • Adopt a Lean Approach to Mobile Strategy
    Adopting lean principles for your mobile strategy ensures that complexity, rigidity, and friction are replaced with simplicity, adaptability, and speed.
  • Three Rules for Converting Online Leads Into Sales
    It's OK, you can say it: Online leads are a pain in the neck. One problem is that many firms treat online leads like traditional leads, but online leads are live—more like an inbound phone call or a face-to-face customer.
  • Three Steps to Refreshing Your Blog
    It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here's how to turn a dusty blog around for increased conversions and SEO.
  • Brand Dracula: Four Branding Lessons From the Undead
    Bela Lugosi's portrayal of the creepy count continues to inform all depictions of vampires on screen and in books. Because of that consistency and memorability, Dracula can teach us lessons about branding.
  • Your Mobile Marketing Strategy's Tactical Building Blocks
    A mobile marketing strategy is crucial to an online retailer's success these days, and here's how to get your strategy working for you ASAP.
  • Five Days to a More Focused CRM Strategy
    Time is not just money, it's a factor in the efficiency of your CRM strategy. Here are five ways you can have a more productive day with your CRM—one for each day of the week.
  • How to Harness Big Data for Better Holiday Shopping Experiences
    This holiday season, customer-centric brands have an opportunity to up the ante for their consumer shopping experiences with an ace in the hole: Big Data.
  • Think Social Media Is a Waste of Time? Don't Give Up So Soon
    Especially in social media, if there isn't an immediate and significant response to an initiative, it's deemed a waste of time. But before you rush to judgment, give your effort an honest assessment against these three basic criteria.
  • Seven Ways to Talk Your Financial Execs Out of Jargon and Bad Writing
    Sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, but they put the jargon and longwinded language back in. But you can win over your subject-matter experts.
  • You Are Annoying Your Customers. Do You Know Why?
    From social media to retargeting ads, marketers continue to add new communication channels, and with each one we add the ability to sell but we also increase our ability to annoy.
  • Five Tips for Tackling B2B E-Commerce Without Amazon
    E-commerce is one of the hottest trends in B2B marketing. Inspired by B2C e-commerce sites, buyers and procurers are demanding that their B2B suppliers deliver buying experiences comparable to those of leading online retailers.
  • A More Human Model for Product Storytelling
    The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. In a world of noise, the best stories win.
  • Use Social Media to Create a Snowball Effect for Your Holiday Marketing
    How do you make the transition from marketing strategy to actionable tactics in time for the holiday season? Here are three ways you can integrate social—and mobile—engagement into your holiday campaigns.
  • Five Best-Practices to Increase Registration Conversion
    Low conversion rates, users that leave your site without engaging, and blatantly falsified registration data are the obvious symptoms of a broken registration system. Consider the following five best-practices for online registration that have been proven to increase conversion rates for leading B2B brands.
  • The Opt-Out Email List: To Send or Not to Send?
    The Scenario: You want to email a list of people who have not opted in to get email from you (i.e., you have an "opt-out" list).
  • Four Things Marketers Should Know About the New General Solicitation Rules
    Private companies and investment firms are no longer forbidden from advertising that they are seeking investors. But their marketers and PR professionals still need to stay on the right side of the law.
  • Should You Be Worried About Google's Hummingbird Update?
    Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked...
  • What Google Hummingbird Means for Content Marketing
    Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.
  • Forget the Funnel, Use the Sales Radar to Find the Invisible Sale
    I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one call and a meeting over beers. Exact same result. Far less effort and expense.
  • The Other C Word: Your Key to Great Content Marketing
    Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the "C word." But Ann Handley pointed out it's lacking something else, too.
  • Seven Tools for Finding Great Content to Share
    Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven low-cost tools will help you to find and share great content.
  • Can Marketing Automation Work for Your Company?
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