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  • Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It
    More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards.
  • How to Craft a Concise B2B Sales Pitch in Limited Time
    To write the perfect sales pitch in a short amount of time, you need a basic structure that you can then tailor to each prospect's needs. To do so effectively, take these six steps.
  • Top 5 Lesser-Known Social Media Tools to Improve Your Campaign Results
    Social media tools can help build your audience and attract sales. Usually, popular tools come to mind when you need a solution. But there are lesser-known, yet amazing, tools that can significantly improve your social media campaign results. Here are five such social media tools.
  • 10 Shortcuts to Gathering High-Quality Whitepaper Content
    Even the most complex material can be generated and fleshed out in simple ways—via straightforward processes—to produce amazing whitepapers. These 10 ideas for collecting information can quickly translate into high-quality whitepapers that engage B2B audiences.
  • Three Problems Still Plaguing Online Shopping, and How to Fix Them
    Online shopping has transformed both retail and customer experience. But all's not well: Today's online shoppers face some big issues. Before you lose customers to industry Goliaths like Amazon, you'll need to mitigate those challenges.
  • 10 Email Subject Line Formulas to Skyrocket Your Open Rate
    You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn't get them to click. These 10 types of subject lines will get subscribers to open your emails.
  • Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try
    Keyword research is one of—if not the most—crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful keyword research tools: Check out these seven reliable (and free) keyword finders.
  • 15 Tips and 9 Tools to Boost Your Instagram Video Marketing
    If you're going to run a successful marketing campaign on Instagram, you need to understand it and its audience inside and out. Here are tips as well as tools to help you succeed on Instagram with video marketing.
  • Why Delivering Live-Chat Support to Customers Is a Must for Your Business
    Customers today have choices. One unfortunate experience with your company and they won't think twice to switch to a competitor. If you don't focus on customer service, you will bleed revenue. But delivering live-chat support to customers can make all the difference.
  • Six Reasons It's Time for Brands to Replace Stock Photos With User-Generated Content
    As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they're posting about product and brand experiences on social media. The availability of that authentic content, including pics, means it's time to ditch stock photos.
  • Five Extra-Powerful Ways to Build Authority With Content
    This article is for ambitious marketers. If you're one, you know that publishing the occasional blog post, though worthwhile, isn't enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more—such as these five potent authority-builders.
  • How to Create and Use Infographics for Your Content Marketing
    Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Here's how to take advantage of infographics in your marketing efforts.
  • Amazon for Brands: Top 5 Problems and How to Overcome Them
    As the first place more than 50% of all Americans go to search for products, Amazon is the e-commerce and advertising platform most brands can't afford to ignore. But using Amazon as a platform is not as straightforward as you might think. Here are five steps you need to take to stay in control.
  • Five Ways AI Is Changing the Future of Marketing Research for the Better
    The rise of artificial intelligence is dramatically changing the way businesses understand and communicate with their audiences. Nowhere is that truer than in the fields of experience management (XM) and marketing research. See five ways AI is the future of research.
  • CDPs, DMPs, CRMs... Oh My! Which Data Solution Is Right for You? (A Guide for Marketers)
    With so many options for different types of tools that manage, cleanse, transform, combine, and help you act on data, how do you know which one is right for you? And what does each of those tools even do?
  • The Value in Going Viral (And Five Steps to Improve Your Odds)
    You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it's got to be the right message and the right time. Such was the case with me. Twice. Here's my story, along with advice for going viral that doesn't rely on celebrities' taking notice.
  • Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)
    Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark joy—and results.
  • Five Tips to Take Your Marketing Presentations From Good Enough to Great
    Marketers are often the default creators of presentations for conferences, webinars, meetings—even Sales decks. These simple design tips can make your presentations more convincing and engaging.
  • Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now
    Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?
  • Forget ROAS, It's All About ROMI Now
    ROAS is a flawed metric. Here's how to figure out the true success of your marketing campaigns with ROMI.
  • Accelerated B2B Sales Growth: Challenges and Strategies
    B2B lead generation and sales is a complex world. As technology, trends, and preferences evolve, so do B2B marketing and sales. Identifying and overcoming common challenges is the best way to accelerate B2B growth.
  • Email, Content, and SEO: A Marketing Tag-Team for 2019 and Beyond
    To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It's how you make sure your content reaches your target audience.
  • Four Types of Influencers for Your Influencer Marketing Campaigns
    There are various types of influencers, and they deliver varying degrees of success to what your business wants from its investment in influencer marketing. Knowing the differences among the different types can help you define the goals, activities, and measures of success for your influencer marketing.
  • Brand Marketing vs. Performance Marketing: Finding the Right Balance
    Too many brands today have developed an obsession with performance marketing while relegating branding to the proverbial back burner. But prioritizing one strategy over the other has significant ramifications. Here's what to do instead.
  • How Agile Can Help You Balance Content Quality and Quantity
    By developing processes and adopting ideas that mirror Agile methods, marketing teams can produce higher-quality content. Here's how Agile approaches can help you find the balance between quality and quantity.
  • On Social Media, a Little Brand Personality Goes a Long Way
    Social media offers marketers an excellent opportunity to reach customers. But how can you stand out from the massive amounts of content exchanged on social platforms each day? You need to inject a little personality into your brand content. Here's what you need to know.
  • How to Create Buyer-Focused Sales Content That Gets Traction
    What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? This article will help you pinpoint the why and how of creating excellent buyer-focused content.
  • A Better Way to Gauge Sales Lift: Closed-Loop Measurement
    A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most marketers need to prove that their activity was the driver. Marketers must tie their tactics directly to sales outcomes in a way that's as simple and believable as possible.
  • Three Steps to Amplify Your Brand Message Beyond the Walls of Your Event
    Some events capture the public imagination before, during, and afterward. The lure of such events is nearly impossible for brands to ignore. Marketers can make massive inroads tens of thousands of attendees at once—if they understand how to craft, deliver, and spread the right message.
  • Programmatic Media Buying: A Marketer's Guide
    Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here.
  • SEO Isn't an Exact Science... Here's What Marketers Can Do About That
    Often, marketers stop short of asking the really important questions about SEO. We focus on things like keyword rankings and backlinks—not how those impact overall marketing or business goals. Obviously, measurement is important; but there is no one-size-fits-all approach to determining what metrics matter. So... what's to be done?
  • How to Create a Customer Journey Map to Optimize Your Campaigns
    An accurate customer journey map can help optimize your marketing strategy, create smarter campaign objectives, and better attribute conversions. See how to create and refine a customer journey map.
  • Nine Cringey Mistakes in Marketing Writing and Content
    Creating content that engages readers isn't easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don't want to waste time on substandard writing. Avoid these nine common writing and content mistakes.
  • Why You Need a Modern Email Preference Center and How to Build One
    Especially in the age of GDPR, email preference centers make perfect sense: Customers get control over what communications they receive, and marketers get to send better, more targeted communications. Here's how to build and use a modern email preference center.
  • How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy
    Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies.
  • The Next Big Influencer Platforms and Trends in Social Media Engagement
    Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative opportunities. Here are key market trends in social media engagement and ways emerging platforms are addressing those trends.
  • Six Agile Marketing Myths That Need to Die
    More and more marketing departments are moving from just being curious about Agile to actually implementing Agile practices. But many have the wrong idea about what Agile is and what it can or cannot do, so let's debunk some of the most common myths about Agile.
  • How to Create Effective Sales Enablement Content
    In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both.
  • Personalization vs. Intrusion: How a Mix of Artificial and Human Intelligence Can Create Balance
    How can marketers and advertisers gain the benefits of artificial intelligence and machine-learning while avoiding the pitfalls? By finding the right balance between the explore vs. exploit dynamic. Find out what that means.
  • When Is the Right Time for Mobile Marketing Messages?
    Marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. That's because we must first understand how receptive consumers are to certain types of messaging at various moments during the day. These insights will help.
  • What Every Marketer Needs to Know About Email Deliverability
    The emails you spend so much time strategizing, crafting, and scheduling aren't worth much if they don't actually reach your target audience. Email deliverability is essential, yet many marketers don't pay much attention to it. Here's why you should remedy that.
  • Seven Ways B2Bs Can Use Social Media to Boost Conversion Rates and Generate Leads
    B2B companies tend not to believe social strategies will work for them. Instead, they often use social platforms as real-time broadcast channels for announcements or updates. But, done correctly, social can drive B2B lead generation—and conversions.
  • Can Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond
    Content marketing helps shape your company's place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete.
  • Niche Marketers, Is Your Customer Engagement Strategy Up-to-Date?
    Some niche businesses think a small social presence and a semi-decent website are enough to engage customers in the age of digital marketing. Not even close, of course... So, what do successful customer engagements look like in the age of digital transformation?
  • Consumer Feelings: The Next Frontier in Market Research
    These days, finding data about consumer behavior is so easy, our instinct is to pile up a mountain of it so we get a better view of customer preferences, behaviors, and experiences. That sky-high view empowers us to see a vast landscape, but it leaves us blind to what actually shapes behavior: consumer feelings.
  • Mat Sweezey's List of 103 Marketing Thought Leaders, by Category [Opinion]
    This list of marketing thought leaders is designed to be a place where you can find some of the best and brightest minds on most marketing topics. Who's on this list? 100+ genuine marketing thought leaders spanning a wide range of marketing disciplines.
  • Social Media Visibility Has a Price: 7 Things You Must Do
    Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That's the reality we have to deal with. Here's how you can conquer that reality in seven steps.
  • Branding and Design Are Inseparable: The Why, The How, and Two Examples
    Companies aren't living, breathing things, so they must communicate their personality and identity—their brand—through design elements. Which is why design and branding are inseparable. See how that process works, along with a couple of good examples.
  • Four Tips for Hiring Accountable Team Members Who Actually Get Things Done
    Hiring and scaling your team can be daunting. Making a hire and then discovering it was the wrong one can be extremely costly: in terms of time, money, resources, and—less obviously—team morale. When hiring, here's what you need to consider to do it right.
  • Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game
    You've likely sat through dozens of terrible presentations—and you're right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations.
  • Understanding Modern Marketing: Marketing's Evolution and Digital's Impact
    Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales? This article explores those questions—and more.
  • Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content
    Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.
  • Three Proven Strategies for Engaging Millennial and Gen Z Customers
    Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.
  • The How and Why of Experiential Marketing: 7 Tips to Do It Right
    Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.
  • Marketing in Controversial Markets: How to Build Trust
    Marketing controversial products or services—such as cannabis and cosmetic surgery—involves more than following rules and regulations. The legal and ethical landscape in those markets is dynamic, continually creating hurdles and challenges for marketers. Here are five marketing strategies to help educate consumers and build trust in controversial markets.
  • Five Steps to Building Trust With Thought Leadership
    A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program.
  • Keep Consumers From Cheating on You: Foster a Community to Stay Together
    Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps.
  • How to Write Cold Emails to Millennials and Get a Response
    Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?
  • Interactive Content and the Future of Live TV
    Fortnite's live performances and Netflix's new ventures are evidence that younger audiences' expectations of content are changing: They don't want to just watch it, they want to experience it. What will be the next way to grab mass audiences' precious time and attention?
  • Six Ways to Be More Genuine in Your Customer Interactions
    Today's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty.
  • Experiential Event Marketing: Set Up Your Brand for Success (8 Do's, 4 Don'ts)
    Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand and its customers and prospects. Of course, there are right and wrong ways to approach live events.
  • 10 Ultimate Browser Extensions and Digital Tools for Growth Marketing
    For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions, to bring their marketing communications strategy to life. Check out these top digital tools and Chrome extensions.
  • Google and Podcasts: The Next Big SEO Opportunity?
    Google will begin to add podcasts to search results. Soon, podcasts won't have to rely on Top 100 lists and word-of-mouth to be discoverable. This development will fundamentally change the medium. Here's what you need to know.
  • Five Segmentation Gaffes (And How to Avoid Them)
    Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make easily avoidable segmentation mistakes. Here are five common ones, along with tips to avoid them.
  • Four Realistic Email Marketing Goals for Your Business, With Examples
    What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them.
  • 10 Examples of the Best Brand-Community Landing Pages
    Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.
  • 10 Effective Tactics for Promoting Your Content
    Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics.
  • Three Types of Events That Will Fuel Sales for Your Brand
    In a digitally driven world, the human element can get lost. Nothing can replace face-to-face rapport, which is why events can do wonders for your sales—certain types of events more than others, depending on your brand and positioning. These three types of events can boost your sales.
  • The High Cost of 'Inexpensive' Website Design and SEO: A Thorough Guide
    If you want a website designed to convert visitors into customers or potential customers, and you're banking on SEO to bring you targeted visitors, a low-cost solution or vendor can often cost you more in the long run. So how do you choose?
  • Why Podcasts? Why Now? How to Leverage the Power of Podcasts for Your Brand
    Nearly 30% of Americans, that's some 70 million people, regularly listen to at least one podcast. For any business, that's a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you...
  • AR and VR: Revolutionizing Marketing Through Immersive Technologies
    Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their marketing initiatives, enhance the shopper experience, and drive sales.
  • Five Keys to Building Better Buyer Experiences
    Modern B2B buyers are acting more like consumers and demanding frictionless, convenient buying experiences. But delivering those experiences is easier said than done. Here are five key considerations for enabling your marketing and sales teams to exceed buyer expectations.
  • Your Brand Safety Is at Stake: What to Do in the Era of 'Sleeping Giants'
    Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe.
  • Is Your Martech Vendor Serving You Unpalatable Alphabet Soup?
    Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created to market their products. Then, marketers have to select the right acronym and the right vendor. Avoid the unhealthy hassle.
  • Three Priorities CMOs Should Be Focusing on Now
    Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities.
  • Top 4 Reasons SMBs Should Use Paid Search
    Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it?
  • Forget the Funnel: Join the Buyer's Journey With Lifecycle Marketing Instead
    Are you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with lead nurturing and trust-building via content marketing. It's lifecycle marketing, and here is how it works.
  • How to Use Social Media for Sales Research
    Sellers—and marketers—are crazy if they don't take advantage of the vast amounts of information about their buyers that's available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms.
  • Naming Women's Brands and Products: What You Need to Consider in 2019
    It is an interesting, complicated, and marvelous time to be a woman. Likewise, it is an interesting, complicated, and marvelous time to be naming brands catering exclusively to women. It's also a task fraught with missteps. So... what is the best approach to take?
  • Site Speed Is Key for SEO in 2019 (and Beyond)
    How often have you clicked on a search result and then clicked away because the site didn't load quickly? A lot? Yes, that's common. In 2019, site speed is the name of the SEO game. You can either keep up with speed expectations, or you can lose out.
  • Move Over, Social Platforms: Niche Online Communities Are the Wave of the Future
    Because of the many benefits they provide, specialized online communities that cater to specific interests, including specific brands, have begun to emerge. That's because they can be what traditional social platforms can't: true communities for the like-minded.
  • How to Align Sales and Content Marketing Teams
    To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here's a three-step guide to creating that kind of company atmosphere.
  • The ABCs of AI in Marketing
    "Artificial intelligence": you've heard the term, you know it's a trend, you know you're "supposed" to be using it... But if you were asked to explain in a few short sentences what it means for marketers, could you do it? If not, then you've found the right article.
  • Data Troubles: What If You're Trying, But You Still Don't Know Much About Your Customers
    Everyone in your company is working hard to understand how customers think. But what if all that effort and all the investments in customer platforms, your understanding of your customer is only marginally better. Detailed customer insight can be hard to come by. Here's the likeliest cause of that problem.
  • 10 of the Best Social Media Monitoring Tools for Every Business
    Social media long ago became the place where people voice their opinions on everything, including your brand and products. Also about company leaders, like your CEO or CMO. Which is why social media monitoring exists. But Google Alerts isn't nearly enough. Instead, here are 10 tools that work well.
  • Six Tips for Getting the Most Out of Your Marketing Agency
    Relationships are hard work—full of ups and downs, twists and turns. The relationship between client and marketing agency, too, requires TLC. Finding and keeping the right one is vital. Here's how you can cultivate a lasting, meaningful relationship with your marketing agency of choice.
  • The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails
    Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain or refer to? How many possible responses could it have elicited? Chances are... too many! For high-converting emails, follow this rule instead.
  • Innovative Business Models for Digital Media
    Media strategies need to remain agile and democratized in a world saturated with digitized media formats and emerging tech trends. What are the business models that can ensure success with digital media now and in the future?
  • Content Marketing Has Become Risky Business: How to Win in a Data-Driven World
    Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea—in a way that serves both the customer and the marketer—has never been more difficult. But content marketing can—and will—be saved. Here's how.
  • Marketing Beyond Millennials: Connecting With Generation Z
    We marketers have been trying for years to decode the most enigmatic generation of our time, Millennials. But many of them are now marketers themselves, and they have set their sights on the next generation: Gen Z. Here are three ways we can break through to this rising generation.
  • Local Business Links and Reputation: Competitive Difference-Makers in SEO
    How do you spot room for growth when the local SEO playing field looks too even? When you take a close look you'll find the opportunities for growth are there—and can have direct, measurable impact on both search engine visibility and the bottom line. A future-proof strategy exists.
  • How to Create Response-Boosting Cold Emails in 2019
    Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale. Here are cold-email principles you can use to create response-boosting outreach campaigns.
  • Market Like an Athlete, Not a Weekend Warrior: How to Avoid Ineffective Campaigns and Burnout
    A lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you can avoid common "marketing weekend warrior" scenarios—and market like a fit athlete instead.
  • Empathy Mapping for Marketing Content: What It Is and How to Do It Well
    When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here's how.
  • How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
    All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers' needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired audiences.
  • How to Perform a Content Audit That Skyrockets Your Organic Traffic
    If your website or blog has an abundance of posts and pages that aren't search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here's a six-step content audit and optimization process that will markedly improve organic traffic to your site.
  • How to Ensure a Sound RFP Bid: Six Best-Practices to Achieve Success
    These days, to successfully complete an RFP response, it takes on average 3-10 people (and sometimes up to 20). It's no easy feat. So how can your organization ensure a truly collaborative effort on its RFP projects? Use these six best-practices.
  • Three Actionable SEO Techniques to Improve Your Website Right Now
    Businesses that rely on organic search for sales and conversions know the importance of SEO, but ranking for keywords is becoming harder and more time-consuming. But there's plenty you can do about that. Complete these three SEO tasks to improve your site's organic search visibility across the Web.
  • Six Naming Trends to Help Your Brand or Product Stand Out in 2019
    So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with naming a business or product—and you want it to truly stand out—check out these valuable insights.
  • Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook
    Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement you're after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts.
  • Lead-Scoring Accuracy Checklist: How Do You Rate?
    Companies that use lead scoring benefit from a 77% increase, on average, in lead generation ROI vs. those that don't. But you have to do it right. Go through this checklist to ensure your lead-scoring is sophisticated enough to work well.
  • How to Optimize Page Titles to Strengthen Your Website's SEO
    Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher click-through-rates for your website. Here are a few tips on how to optimize your page titles and improve your SEO.
  • Five Website Conversion Principles That Will Increase Your Lead Volume
    Buyers are becoming increasingly fussier. Without a delightful and error-free experience with your brand or website, it's likely you're losing out on conversions, leads, and clients. These five conversion rate optimization (CRO) principles will increase lead volume and help you surpass your targets.
  • How to Ensure Compliance for Companywide Content
    Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant.
  • 10 Recurring SEO Health Checks You Need to Be Doing
    Search engine optimization is an ongoing process. It takes a lot of work to achieve those elusive Page One rankings—and to retain them. Part of the onsite work is a systematic review of sources that might indicate there's trouble brewing or in full storm mode. Here are 10 checks for such indicators of trouble.
  • How to Integrate Purpose Into Your B2B Content Strategy
    To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key—and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here's how you can wield it.
  • Four Things Marketers Should Learn From E-Commerce
    The unprecedented growth of e-commerce has fundamentally changed the way consumers, and therefore marketers, think about retail—and marketing. Traditional experience models are no longer enough to serve and delight consumers. Let's see how lessons from e-commerce can help us reach today's customers.
  • How to Communicate With the Most Tech-Savvy Generation Yet
    The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn't easy. But it is possible—if you focus on their diverse subcultures. Here's how.
  • How to Revive Old Content to Boost Your Marketing Results
    What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things.
  • Automated Push Notifications Are the New Secret Weapon of E-Commerce
    Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now's the time to act—because late adopters will fall behind.
  • Sales Meeting No-Shows: It's Not You, It's Them (And What You Should Do Next)
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  • How to Get Marketers to Think Like Salespeople... and Vice Versa
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  • How to Keep Your Email Marketing Strategy Relevant to Millennials
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  • Why Testimonials Are B2B Companies' Most Important Marketing Tool
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  • Effective Measurement of ABM Depends on These Four Steps
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  • Five Real Content Strategies to Earn Brand Attachment
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  • Neuroscience and Marketing Storytelling: Context Is Everything [Video]
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  • How to Plan Your Social Media Marketing: Four Tools for Approvals, Workflow, and Collaboration
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  • Five Steps to Take Before You Launch a Digital Marketing Campaign
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  • Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy
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  • Top 10 Loyalty Reward Program Best-Practices
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  • How Local Businesses Should Be Marketing in 2019
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  • 2019 Martech Predictions: From Facebook Marketing to Meeting Automation
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  • Five Unconventional Ways to Attract Website Traffic
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  • Marketers Beware: #BadStockPhotosOfMyJob
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  • Customer Retention: How to Assess and Improve Your B2B Customer Lifecycle
    Customer lifecycle assessment is all about steady improvement—identifying weaknesses so you can eradicate them. The potential rewards of optimizing your customer retention process is so significant in the B2B world, you wouldn't want to give short shrift. Here's your action plan.
  • How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads
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  • The Marketing Metrics That Matter to the Bottom Line
    Marketers must stand out: not as the people who make things look pretty, but as the people who drive tangible value for their organization. These metrics can help prove that marketers are indispensable for growing any business.
  • Caught Between Technology and Creativity: Can Marketers Strike a Balance?
    As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental, even existential question for marketers: Is there a role for creativity in a modern marketing program?
  • How to Find Your Company's Most Powerful Thought Leaders--and Your Company 'Story'
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  • How to Choose the Most Appealing Images for Your Email and Content Marketing
    A single image can have a significant impact on the performance of an email campaign by ensuring that customers receive a compelling and personal experience. Selecting images with maximum appeal requires considering a range of factors. See how to select those impactful images.
  • Context Is Everything: Consumer Behavior [Video]
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  • Five Reasons Your Marketing Messages Aren't Hitting the Spot, and How to Make Sure They Do
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  • Unleash the Power of Video Marketing for Your Business: Five Ideas for Video Content
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  • 15 Ways to Tap the Power of Collaborative Content
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  • Five Marketing Tips Worth Stealing From Small-Company Marketers
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  • Podcasts as a Learning (and Teaching) Medium for Marketing (And More)
    How can busy marketers make time for learning when we're already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one of the most efficient ways to learn (and teach). They're easy to access, portable, economical. But where to start? Check out this list of 18 podcasts.
  • How Customer Participation Builds Trust in the Age of GDPR
    "Customer participation" is sometimes used interchangeably with "customer engagement," but the former is so much more than the latter. In today's competitive business landscape, customer participation trumps customer engagement. Here's why the time to invest in customer participation is now.
  • Alexa, Revolutionize My SEO Strategy: How to Capitalize on AI-Assisted Voice Search
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  • Context Is Everything: Transmedia vs. Integrated Campaigns [Video]
    Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms.
  • 28 of the Best Productivity Hacks for 2019 (And Beyond)
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  • Five Email Trends and Best-Practices for 2019
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  • Five Things Micro-Influencers Want Brands to Understand in 2019
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  • Data-Driven Marketing: How (and Why) to Move From Siloed Reporting to Data Ownership
    Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization.
  • The Worst SEO Mistake You Can Make: Ignoring Content Distribution
    Content marketing has proven itself time and time again, but merely producing content doesn't guarantee business or even marketing success. There's already too much content being produced. So what's the solution to making content marketing work for you? The answer is content distribution, and here's what you can do about it.
  • Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)
    Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take steps to build a social media marketing plan.
  • How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing
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  • How to Make an Effective Testimonial Video: A Step-by-Step Guide
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  • Context Is Everything: Disruption and Perceptual Vigilance [Video]
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  • How Your B2B Company Can Thrive in a B2C Search Space
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  • Naming Your Product: Shades of Meaning (An Inside View Into Nail-Polish Naming)
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  • Six Lead Generation Tactics to Use in Your Social Media Channels
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  • A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer
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  • Maximize Customer Engagement With the Right Insights From the Right Data
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  • SEO Professionals: Why You Should Guarantee SEO Results
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  • CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To
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  • How to Optimize Your LinkedIn Profile for Inbound Sales Inquiries: Get Found by Buyers
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  • Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events
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  • Five Buzzworthy SEO Trends for 2019
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  • Four Steps to Ensure Your Email Campaigns Work
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  • How to Heat Up Marketing Impact With Data-Driven Personas
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  • Holiday Email Done Right Is Huge for the Bottom Line: Five Tips for Doing It Right
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  • What Sender Reputation Means for Your Email Marketing (Hint: A Lot!)
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  • Six Neuroscience Principles to Supercharge Your Marketing Campaigns
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  • New and Exciting Ways Brands Are Using AI on Social Media
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  • How to Use YouTube Videos to Improve Your Google Ranking
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  • 10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid
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  • Five Tips for Retailers to Win at Marketing in a Booming Economy
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  • How to Use Your Marketing Analytics Smartly
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  • How Marketers Can Generate Their Own First-Party Intent Data
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  • 13 Common Email Marketing Mistakes to Avoid
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  • What's Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign
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  • 10 Demand-Gen Campaign 'Gotchas' to Overcome for Flawless Marketing Automation Execution
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  • Six Things Stalling Your Account-Based Marketing Strategy, and How to Fix Them
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  • Four Considerations Before Investing in AI for Marketing
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  • Five Tips to Ace This Holiday Season With Search Ads
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  • Six Tips to Ensure Your B2B Content Marketing Efforts Are Not Wasted
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  • Attributing Conversions to Campaigns: What Can Attribution Do for Your Marketing?
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  • Why and How You Should Use Instagram's IGTV to Improve Your Social Media Video Strategy
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  • Five Email Deliverability Myths Debunked
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  • Seven Ways to Catapult Conversion for Mobile
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  • Are Cognitive Biases Causing You to Make Bad Marketing Decisions?
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  • Three Less-Popular Content Marketing Tactics That Still Generate Traffic, Links, and Social Shares
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  • Lead Management for ABM Is Not What You Think It Is: Six Key Differences
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  • Four Answers to Your Business Questions About Voice Search
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  • A Guide to Using Video in Your Sales Prospecting
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  • Frenemies: The Battle of Rival Brand Fans on Social Media
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  • Six Ways to Increase Revenue With Email Personalization
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  • How to Create a Video Marketing Strategy
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  • Eight Growth-Marketing Lessons From WeWork's Rapid Rise (And Its Imminent Global Domination)
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  • How Your Business Can Win at Voice Search
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  • Five Ways to Use Video in Your Hiring Process
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  • How to Use an Agile Marketing Strategy to Improve Your Marketing Campaigns
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  • How to Use Voice of the Customer in B2B to Improve CX and Increase Engagement
    Companies rarely seek direct input at high volumes about purchasing behavior and experiences from the people who know it best: current, happy customers and former, not-so-happy customers. But why oh why?! Nobody knows more about the value or broken promises of products or services than the people who buy them. Here's your very own Voice of the Customer starter kit. Open it up!
  • Four Tips for Gutsy Branding: How to Make Your Business Stand Out
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  • Four Ways Design Can Help You Market to Women
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  • How to Use Product-Market Fit to Drive Business Growth
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  • Your Three-Step Approach to Account-Based Marketing Success
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  • The Complete Guide to Reddit Marketing
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  • Four Effective Techniques for Working With B2B Influencers
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  • How to Ensure ABM Success via Organizational Structure
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  • Eight Ways to Reduce Search Ad CPA and Boost Conversions
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  • How Data Can Lead You Astray: Six Costly Mistakes
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  • Marketers Know AI Is the Future, But Do They Understand AI Today?
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  • Your Marketing Data Isn't Just for Insights: It's Worth Much More Than That
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  • The No-BS Formula for Customer Service That Doubles as Marketing
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  • Content Marketing and Native Advertising: A Match Made in Marketing Heaven
    Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads.
  • The New Branding: Five Tips for Creating Shareable Brand Experiences
    Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.
  • Tasty Naming Lessons Delivered to You by Meal Kit Companies
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  • Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out
    These nine actionable tips will help you assess your networking and interviewing skills so you can land the marketing job you want.
  • Seven Key Traits of Desirable Marketing Talent
    Marketers need go beyond learning skills if they want to get a job. They should increase creativity, resiliency, and other characteristics—and employers should assess those types of traits when hiring.
  • How to Measure the ROI of Your B2B Content Marketing Campaigns
    This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.
  • How to Get Sales Prospects to Care About Your Marketing Content
    Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about.
  • From Data to Actionable Intelligence: How Not to Sabotage Good Data With Bad Reporting
    You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be simpler—and more enjoyable—than you think.
  • How to Identify Offline B2B Influencers by Using Online and Offline Methods
    B2B influencer marketing can be tricky because B2B influencers may not have a big online presence. Here's how you can find offline influencers so you can combine online and offline efforts to improve results throughout the sales process.
  • The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning Program
    Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program.
  • How to Spot Authentic (and Fake) Instagram Influencers
    Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim.
  • How to Launch Your First Employee Advocacy Program, and Why You Should
    Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program.
  • The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly
    To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer journey.
  • Creating Weekly SEO Reports Doesn't Have to Suck
    Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI.
  • 10 Steps Marketers Can Take to Prepare for 'California's GDPR'
    Phew—you survived GDPR! Time to relax and... wait, what? The California Consumer Privacy Act was recently passed? Here's how marketers can get ahead of the competition by preparing for the new legislation that goes into effect in 2020.
  • Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech
    If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind.
  • Five Content-Led Marketing Campaigns That Drive Results
    Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and increase ROI.
  • Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.
    Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in the right direction.
  • How to Craft an Email Newsletter That Gets Marketing Results
    If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. Here are some tips to get excellent results.
  • How to Establish Thought Leadership on Emerging Social Platforms
    Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there.
  • How to Schedule Your Social Media Updates More Efficiently
    Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your content seen.
  • Four Steps to Developing a Holistic Approach to Measurement
    These four steps will help you make sure your goals are measurable and, most important, revenue-driving.
  • 10 Overlooked B2B Optimization Opportunities to Boost Your Website
    You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
  • Four Niche-Industry Social Media Marketing Campaigns Done Right
    Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.
  • The Fearless B2B Marketer's Guide to Auditing Your Marketing Department
    Does the word "audit" give you the chills? Fear not! An audit can help your marketing team run more efficiently and make your marketing efforts more effective. And it can even be a fun process.
  • Sorry, Marketing, You Don't Own Sales Enablement
    Sales enablement is no longer a task limited to the marketing team. When your business takes a more holistic approach to sales enablement, sales teams are more likely to increase win rates and exceed quotas.
  • How to Launch a New Brand: Five Tips for an Unforgettable Debut
    Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition.
  • Are Surveys Dead? Five Ways to Breathe New Life Into Your Customer Research
    Surveys are one of the most important digital touchpoints you can have with customers, eliciting valuable feedback to drive product and company direction. But how can you elicit better response rates?
  • How to Overcome Two of Content Marketing's Toughest Challenges
    Two of the biggest challenges content marketers face are finding enough time and hiring the right talent. Here's how to solve those problems.
  • How to Market Yourself for a Marketing Job
    When you're looking for a marketing job, it helps to get meta and figure out your personal brand. Here are some useful tips to help you find the right position.
  • Go With the (Work)flow: Why You Need Process to Make Your Marketing Programs Run Smoothly
    Tired of last-minute projects and fire drills? Here's how to get your processes in order so you can spend less time planning and more time getting your marketing done.
  • The Future of Link-Building: Linkless Mentions for SEO
    For SEO, mentions of your brand that don't include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless mentions.
  • Five Tips for Marketing a Subscription-Based Business
    A subscription-based business model can be extremely successful—when it's marketed well. Here are some tips for reaching more of your target market, engaging your audience, and controlling churn rates.
  • The Key Ingredient of Marketing Campaign Success: Quality Data
    Just as you need quality ingredients to make a delicious meal, you need quality data to ensure a successful marketing campaign. Here are three tips to make sure your data is fresh—and useful.
  • How to Use Research to Write High-Converting CTAs and Tailor Your Content
    Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.
  • The Business Podcast Primer: The Right Way to Do What Is So Often Wrong
    Forget the fancy sound effects and music: B2B podcasts need to be informative, useful, and respectful of their listeners' time. Here are 11 tips for how to make your B2B podcast a success.
  • How to Sell on Facebook
    The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.
  • GDPR Is Already Here: A Simple Marketing Guide for Compliance
    GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need.
  • Taking Experiential Marketing Beyond Events and the Tradeshow Floor
    Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level.
  • Four Key Metrics for Evaluating Event Marketing Performance
    ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to event marketing.
  • How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences
    Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience.
  • Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.
    The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work.
  • How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPE
    Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient and profitable.
  • Three Tips From Basecamp for Launching and Running a Successful Podcast
    The co-producers and co-hosts of Basecamp's Rework podcast offer some practical advice from the podcasting trenches. Keep these three tips in mind when starting and producing your own podcast.
  • Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions
    Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank).
  • Best-Practices and Tips for Integrating Direct Mail Into Email Marketing Campaigns
    There is wisdom in integrating direct mail into email marketing campaigns. Here are tips and best-of-breed guidelines for effectively doing so.
  • GDPR as Opportunity: How to Build Tighter Customer Relationships
    GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform restrictive processes into strategic customer-relationship opportunities.
  • The Tactics of Marketing Strategy: A Marketer's Guide
    To plan your marketing, you need a marketing strategy. But how do you create that strategy? You need a tactical approach to understanding where you've been, where you are, where you're going (or should be), and what resources are required to get there.
  • Five Ways to Successfully Promote Your Loyalty Rewards Program
    A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
  • A Step-by-Step Guide for Using Excel to Disavow Poor-Quality Referring Domains and Boost Your Search Rank
    Backlinks to your site are usually helpful—until they're not and they start to damage your search results. Here's how to disavow damaging backlinks by using Excel and other easily accessible tools.
  • Five Subtle Mistakes That Are Limiting Your Marketing Response Rate
    If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.
  • Three Paths for Surging Ahead of the Competition
    Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand.
  • 10 Video Metrics That Will Help You Establish ROI
    Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off.
  • What Is Dropshipping, and Is It Best for Your Online Retail Business?
    E-commerce businesses have options for shipping: do it yourself, outsource to a fulfillment center, or dropship. Explore the pros and cons of each to find the right option for your company.
  • The B2B Exemption to the Telemarketing Sales Rule
    The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.
  • The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do
    Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ROI.
  • Contest Marketing: A Powerful Form of Content Marketing
    See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers and prospects a great experience.
  • How to Rank at the Top of Google Search Results (Even If You're Not No. 1)
    Even without grabbing the top spot in search engine results pages, you can be at the top. How? "Featured snippets"! Here are the various featured-snippet types, along with step-by-step instructions on how to claim your spot at the top of SERPs.
  • Marketing Technology: Navigating the Shift From All-in-One to Best-of-Breed Solutions
    Selecting the right marketing tech stack can be overwhelming. All-in-one solutions are enticing, but sometimes individual tools that solve specific challenges are more useful. Here are three considerations for choosing your marketing tools.
  • Seven Tips for Using Email to Build Customer Loyalty
    Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.
  • Nine Types of Video to Help You Close Sales
    To get the most out of your video investment, here's how to create the right types of video for each stage of the buyer's journey.
  • Six Essential Design Tools for Marketers
    These six online tools can help all types of marketers level-up their graphic-design skills.
  • Five Ways to Make Your Marketing Copy a Whole Lot More Engaging
    Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.
  • How to Use Webinars to Build Good Customer Relationships
    Webinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer value to your attendees.
  • Drowning in Social Media Data? Three Ways AI Can Help
    The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize your social data.
  • Integrative Research: The Key to Successful Marketing in the Age of Customer Experience
    Marketers have access to overwhelming amounts of data, but acting on that data can be a challenge. Integrating qualitative and quantitative research can result in information that helps you sell your products and improve customer experience.
  • Purchasing Buyer-Intent Data: A Marketer's Primer
    If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you far ahead of the competition.
  • When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank
    Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online.
  • Five Steps to Using Employee Advocacy to Drive Brand Engagement
    Employees can be a brand's most influential advocates. Put that often-untapped resource to use by empowering employees to be your brand's best ambassadors.
  • How to Select the Right Continuing Education Program for Your Marketing Employees
    Should companies allocate precious resources toward professional development and training for their marketing teams? Yes... but you need to ensure training effectiveness. Here's a four-step process for doing exactly that.
  • 'Don't Chase the New, Innovate the Old': Four Lessons From Nike
    Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding.
  • 14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions
    B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well.
  • Three Tests That Can Save Your Marketing Personalization Strategy
    Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.
  • Five Customer Habits to Keep in Mind When Creating Your Online Shop
    Your customers drive your business, so consider their habits when you're setting up your e-commerce site.
  • A Smarter Approach to Link-Building: Earn Links Instead of Building Them
    Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content.
  • Blockchain 101: What Digital Marketers Should Know
    You've heard the term "Blockchain," and maybe you're familiar with cryptocurrencies and Bitcoin, but what does all that have to do with marketing? Here's what you need to know.
  • How Marketers Can Be Effective Business Storytellers (And Why They Should Be)
    Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more?
  • How to Price a Marketing Proposal: Four Proven Approaches
    Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.
  • How B2B Marketers Are Embracing Brand as the Top Driver of Growth
    What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.
  • The Secret to Account-Based Marketing Success
    ABM does take time and effort, but the results can be extremely rewarding. These five steps (and one bonus tip) will walk you through how to set up your ABM program for success.
  • How to Use Data to Reveal Your Brightest Star Customers
    Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers.
  • What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)
    GDPR goes into effect in two months, but most US companies are not prepared. Here are seven questions marketers should be asking themselves and their companies to ensure compliance—and avoid fines.
  • Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left Behind
    Think videos are just for B2C? Think again. They can be a powerful tactic in the B2B sales journey as well. Here's how to use video effectively in your B2B marketing.
  • Social Selling: Three Reasons It's Good for Business and Four Steps to Get You Started
    Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right.
  • Why Your SEO and PPC Teams Must Work Together
    Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together.
  • Do You Still Believe These Three Urban Myths of Email Marketing?
    Don't let the stories scare you. Some of the email axioms we believe to be true just aren't—at least, not anymore. See whether you've fallen victim to some of the most common email myths.
  • How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email Ever
    Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?
  • Five Tips to Help You Level-Up Headlines and Titles
    Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game.
  • How to Put Employees First in the Customer Experience, and Why You Should
    All the technology in the world won't give your customers great experiences if your customer service team—the face of your brand—isn't trained and supported properly. Here are three ways to make sure they are.
  • Four Dangerous Traps Online Marketers Must Avoid
    With new technologies and more data available than ever before, it's easy for marketers to get bogged down in things that don't always help them meet their goals. Here's how to stay focused on what matters.
  • What Brexit Teaches Us About Crafting Marketing Campaigns That Compel Action
    What can marketers learn from the techniques that Brexit supporters used to convince a majority of the population to vote for what's been called "the stupidest thing any country has done"?
  • How to Maximize Your Reach With Video SEO
    If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. Here are three tips to improve your video SEO rankings.
  • Five Essential Multichannel Marketing Tactics for 2018
    You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful.
  • A Winning LinkedIn Profile: Three Questions to Ask and Answer
    What do people see when they visit your LinkedIn profile? Ask yourself three questions to boost your profile and generate more leads from the professional networking platform.
  • How to Target Millennials With Billboard Advertising
    Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards.
  • Seven Considerations for Your New Business's Social Media Strategy
    Creating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience and get up and running.
  • Worried About Your Millennial Strategy? Top 3 Myths and Truths
    Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly repeated myths about Millennials.
  • Top 3 SMS Marketing Considerations
    With a mobile device in nearly every consumers' pocket, many marketers have found success with SMS campaigns. As you explore this channel, keep these three key tips in mind.
  • Google Site Search Is Going Away: Three Questions to Ask Before You Replace It
    As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors.
  • How to Use Gamification and Technology for a Better Experiential Marketing Campaign
    Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.
  • Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas
    Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them.
  • Five Ways to Keep Your Website Relevant in 2018
    For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond.
  • Cyber Security for Marketers: Four Tips to Get Started
    Although we marketers may not be the ones implementing security applications in our workplaces, what can we do (if anything) to help prevent security breaches—or ease their consequences?
  • Content Creators: 12 Tips to Help You Win Over Impatient Readers
    Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read.
  • Five Common SEO Mistakes That Content Marketers Make
    SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here's how you can avoid them.
  • Personalize Your Marketing Communications in 2018
    Message personalization has become a buzzword in marketing. But in most cases what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior.
  • Marketing Automation 101: Start Learning With Content, Experts, and Training
    The problem many marketers face when trying to learn about marketing automation is that the topic seems overly broad and too technologically nuanced to tackle. But that's not so! You just need the right resources to move you from newbie to wizard.
  • If It Can Happen to Crock-Pot, It Can Happen to You: Four Steps to Make Your Brand Crisis-Ready
    Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself from attacks caused by the unlikeliest of sources.
  • Four Secrets of Marketers Who Become CEOs
    There's an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: They have marketing backgrounds. Here's a look at what gives marketing-focused CEOs a leg up in the business world, and what you can learn from them.
  • Moving Pictures: How to Increase Engagement With Cinemagraphs
    Although there are no marketing silver bullets, cinemagraphs are fairly shiny and new—and still rare enough to have impact. Find out what they are, how they're different from GIFs, and how to make one.
  • How Emotional Marketing in B2B Drives Customers (Even If You Think It Doesn't)
    In the world of marketing, there's a perception that B2B marketing is serious and logical, whereas B2C marketing is fun and creative. Yet, the role that emotions play in both B2B and B2C marketing is strikingly similar.
  • Four B2B Marketing Trends That Will Define 2018
    In the new year, a combination of technology advances, organizational cultural shifts, and buyer-behavior changes will push B2B marketing in new directions. Here are four trends that will start to mature in 2018.
  • This Simple Process Can Eliminate Four of Your Biggest Content Creation Nightmares
    Trying to continually strike a balance between creating engaging, high-quality content and producing it at scale can seem like a bad dream. But here's a proven process to help you dispel four common content creation nightmares.
  • Calendars as Marketing Channel: Four Best-Practices for Reaching Your Customers
    In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time?
  • ABM: Balancing Technology and a Human Touch to Maximize Sales Success
    A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying to fail if you don't take the human touch into account.
  • Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.
    Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't get far without first knowing your brand's current standing in the market.
  • Six Tips for Ensuring Your Customer Advisory Board Doesn't Backfire
    Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your CAB program succeeds.
  • Four Agile Practices for More Efficient Content Production
    Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed to protect the content creators of the world. It's called Agile, and it works beautifully in marketing.
  • Stop Drowning in Metrics and Optimize KPIs That Move the Needle
    Marketing campaign success isn't determined by diagnostic metrics (think website visits and the like). Don't fall into the trap of letting those middle metrics dominate your campaigns. Take these three steps instead.
  • How to Maintain Brand Authenticity in Today's Politically Polarized Climate
    To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing a wide customer base that holds opposing views. Don't pick a side, and you may be viewed as inauthentic.
  • The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win
    If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's prowess. These eight tactical measures will help you do all that.
  • How to Use SlideShare for Lead Gen With E-Books
    Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?
  • How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)
    Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and you'll put yourself in a position to succeed. Here's how.
  • The Future of Email: Four Questions and Answers for 2018
    What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for email marketers in 2018?
  • The Five Top Trends That Will Shape Influencer Marketing in 2018
    Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends.
  • Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices
    For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits.
  • How to Create Engaging Social Media Campaigns That Get Attention
    Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.
  • What B2B Marketers Can Learn From Some of 2017's Best Emails
    Today's inboxes are more crowded than ever. But using smart design and tactics, marketers from brands big and small can build effective email campaigns. For inspiration, check out some of the best emails from 2017, along with tips to ensure your emails stand out.
  • Optimizing for Voice Search and Voice Assistants: Four Search Tactics for 2018
    With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's how to capitalize on it with the right optimization techniques.
  • Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them
    Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation.
  • Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends
    For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand's core values with the cultural context of the intended audience—its ideologies, tensions, values...
  • The Four Most Compelling Design Trends for 2018
    Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most compelling design trends that will be influencing 2018.
  • How to Get Your Email Marketing Program Basics Up and Running in Six Easy Steps
    Getting an email program up and running is tough under most circumstances, including when you're first starting out. But you can take steps to stack the email marketing deck in your favor.
  • How Brands Can Tackle Livestreaming Video Challenges
    Livestreaming is fraught with risks at a time when a little bit of bad publicity can go a long way. But it's also a game-changer full of potential. It would be wise to explore how to use livestreaming to reach your customers on their preferred social channels.
  • How to Create a Customer Experience Program and a Winning Marketing Team: Context Marketing
    Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to lay the foundation of a customer experience program and team.
  • Three Simple Steps to Creating Your First Marketing Video
    As social media users, we think nothing of creating videos that are fun and entertaining. Yet, when it's time to use video in a more structured environment, say for marketing, suddenly videos are intimidating. But they don't have to be.
  • The Three Crucial Steps to Building a Modern Marketing Stack
    Marketers can no longer afford to view technology as a "nice to have." In 2018 and beyond, our performance will rely in great part on our martech stacks. Those without an adoption strategy will find themselves unable to keep up with competitors who use technology more effectively.
  • Three Ways to Turn Your YouTube Subscribers Into Customers
    Video plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into customers?
  • How to Choose the Perfect E-Book Topic
    E-books are valuable fuel for your content marketing engine. They assist in positioning companies as thought leaders, they provide value to customers and prospects, and they generate leads. But what should your e-book be about? And how do you decide?
  • Five Trends That Will Shape Mobile Adtech in 2018
    Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for most.
  • Three Mad-Scientist Marketing Methods to Ignite Business Growth
    Here are three effective ways you can use lateral thinking to reinvent your marketing and unlock new revenue growth for your business.
  • At the Altar of the Future: How to Successfully Wed Creativity to Data
    By working in lockstep with data scientists, marketers can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are. Marketers can then devise more effective campaigns to influence consumers.
  • Four Tips for Using Video Content in Social Media
    Video is ever changing—from '90s video clips on MTV to vanishing Snapchat Stories—and the platform that airs the content helps shape and refine both video and how it's used. So when you're considering using video in your next social media marketing campaign, also consider this advice.
  • Six Ways Content Marketers Can Use Audio Marketing
    People are busier than ever, and increasingly they are learning by listening to podcasts while multitasking. Accordingly, audio content might be the perfect choice to market your business or brand.
  • Seeking Inspiration: Four Steps to Being Creative on a Deadline
    It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when the clock is ticking and the pressure is mounting?
  • Five Ways for Marketers to Implement a Customer-Centric Mindset
    A customer-centric mindset is vital for marketing success, helping campaigns resonate with prospects and leading to more sales and greater customer satisfaction. So how can busy marketers implement a customer-centric mindset?
  • Your 2018 Technical SEO Checklist
    If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018.
  • Six B2B Sales Tools to Help You Finish the Year Strong
    With the year quickly coming to a close, many companies are looking to ramp up their sales efforts to hit or exceed their projected numbers for the year. These six platforms can help B2B sales departments close out the year strong.
  • Three Ways Marketers Can Use Both Data and Common Sense
    Relying solely on analytics tools when making business decisions can lead to misdirected targeting, causing major consequences for an organization's bottom line.
  • The Future of Marketing: Five Marketing Megatrends for 2018
    We are in the next great Golden Era of marketing, and with this new era comes an entirely new set of possibilities—along with commensurate customer demands. Here are five megatrends we marketers need to be aware of as we move into 2018.
  • An Eight-Step Guide to Building Your Marketing Budget
    It's that time of year when marketers are figuring out how to allocate their resources. Here are some important things to keep in mind as you build your marketing budget for the upcoming financial year or quarter.
  • How to Build a Long-Form Marketing Video People Will Actually Watch (And Why You Should)
    If an explainer video is a snack, a long-form documentary (think 15 minutes) is the marketing equivalent of a four-course meal. The thing is... no content strategy can live on snackable content alone; sometimes, you need to serve up a full meal.
  • Master Your Holiday Email Marketing Campaigns With These Eight Tips
    Getting holiday-season email delivered and opened without irking your recipients is a challenge. Luckily, we've compiled a few tested tips and tricks that will help you refine your emails to bring your organization more cheer this season.
  • Seven Ways to Maximize Social Media This Holiday Season
    Marketers and retailers have a huge opportunity on social media during the holidays. Being prepared for the holiday rush is a huge advantage, but some brands can easily fall behind this hectic time of year. Stay ahead of the competition with these seven key steps.
  • Seven Savvy Tips for the Most Viral Types of Instagram Content
    Those who consistently score likes, comments, and engagement with their Instagram posts aren't doing so by accident. By understanding the ins and outs of Instagram's most popular types of posts, you can fine-tune your own content strategy.
  • Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts
    Customer experience (CX) leaders generate more revenue than companies that fail to prioritize CX. Brands become CX leaders by personalizing engagement in relevant and valuable ways. Here are four guideposts for getting CX right.
  • Three Takeaways for Marketers From the Repositioning of Brand Taylor Swift
    Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your own company or brand.
  • Six Reasons to Hire Your Audience: The Benefits of UGC
    If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits—and ways you can profit from them.
  • Six Helpful Tips for Holiday Search Ad Campaigns
    Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season.
  • Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018
    The home stretch of the holiday season is a unique opportunity to retool digital strategies that carry you into January and beyond. Here's how retailers and marketers can connect with consumers even after the wrapping paper is tossed out and leftovers are gone.
  • Five Ways to Beat Amazon This Holiday Season (Think Remarketing)
    How can your business react to consumer behaviors—and try to beat the retail giant that is Amazon? Here are a few new, innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.
  • The Three Content Marketing Tactics E-Commerce Marketers Often Miss
    Content marketers tend to focus on external communication channels, such as social media, video channels, and blogs, but it would be a mistake to neglect other important touchpoints. These three effective tactics can extending your content marketing reach.
  • Avoid These Four Marketing Budget-Planning Mistakes This Season
    Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes almost all marketers make.
  • When Your B2B Stakeholders Span Three Generations: How to Market to Them Effectively
    Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their 50s and 60s.
  • Direct Marketing Fundamentals: How to Increase Response (an Interview)
    The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync—in online and offline channels—will explode your results. Here's an overview, in interview format, of the fundamentals of direct marketing.
  • Advanced Real-Time Analytics Will Get You the Answers That Google Analytics Can't
    As a marketer, you always look for ways to give your company or clients a leg up. You have Google Analytics experts, dashboards, reports on demand, and more. GA has worked well for you so far. But recently you've noticed there's a whole new playing field.
  • Three Creative Cold-Email Templates That Will Get Replies
    You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: you give them email templates proven to work.
  • Five Mistakes That Are Costing You Precious B2B Leads
    At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.
  • Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPR
    The specter of the General Data Protection Regulation has loomed large. With GDPR taking effect next year, efforts to comply with the new regulations should already be well underway. That's simply not the case at many companies, however.
  • Consumer Psychology: Five Tips for Creating Positive (and Reasonable) Expectations
    As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line is by better understanding how and why expectations alter experiences.
  • How to Use Instagram to Engage With Your Audiences Intelligently
    Welcome to the world of Instagram—an immensely creative and engaging platform where you can connect with millions of users and promote your brand effectively. Read on for salient pointers on how you can use Instagram skillfully to promote your products and boost sales.
  • Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'
    As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new approaches. But email remains unmatched in helping to build brand, convert, and make sales.
  • Holiday Email Marketing Trends and Tips for 2017 From the Experts
    There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now is the time to prepare. Check out these holiday email marketing tips from the experts.
  • Why and How to Adapt Your Marketing to Voice Search This Year
    Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face.
  • The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World
    To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.
  • Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of Healthcare
    The essence of creating a positive experience is making customers feel that they are heard and important—before, during and after a transaction.
  • The Actionable Guide to Building an Effective Content Team (And How to Nurture It)
    The need for high-quality content cannot be overemphasized, which is why you need a team that knows how to implement your content strategy. Here's how to build and nurture a content team that gets the job done.
  • Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an Event
    This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.
  • How to Use Personalization to Shorten the B2B Sales Cycle
    In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach and one-to-one interaction...
  • Four Essential Success Factors for Transforming Marketing Into a Center of Excellence
    Some marketing organizations excel at marketing performance management and, as a result, achieve better growth for their companies. How? They operate Marketing as a center of excellence (CoE). Here's how to turn your marketing organization into a CoE.
  • How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About It
    Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.
  • The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On
    Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy.
  • Loyalty, Retention, Relationships: What's Really in It for Your Customers?
    In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need to get back to fundamentals. Here are three ideas on how.
  • How to Pick the Right Location for Your Exhibit Booth: The Selection Process Simplified
    The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, are all the important factors you need to take into account.
  • Dark Data on Social Media: Insights That Shed Light on Your Business
    What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And it's highly likely you're not using it—yet.
  • How to Maximize Social Media Marketing as a B2B Company
    So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales!
  • Seven Questions to Help You Avoid the Biggest Misstep of Your Site Relaunch
    It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.
  • Nine Ways to Invite More Engagement With Your Content
    We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience.
  • The Naked Truth About Public Speaking: Tips for Delivering a Winning Presentation
    How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices.
  • 10 Website Go-Live Tips to Ensure a Smooth Launch
    Congrats, you're 99% of the way done with your new or redesigned website project, but it's not time to relax just yet. Follow these website launch tips for a seamless go-live transition.
  • 17 Tools Your Marketing Cannot Do Without in 2017
    What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.
  • How to Avoid Disappointing Your Social Media Followers and Keep Them Happy and Loyal
    A loyal base of followers is key to your marketing—to bring in steady website traffic and ensure positive word-of-mouth that helps your business gain traction. To avoid ruining your relationship with your social following, use these three strategies.
  • Three Key Components of Effective Marketing and Content Calendars
    If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.
  • Ghostwriting Blog Posts for Sales Reps? Read This First.
    Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.
  • How a Blog Can Help You Build a Personal Brand Online
    To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online.
  • Messaging Apps for Marketing: Drive Sales With Chatbots or Live Agents
    Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to consumers in a way that humanizes the brand through conversation.
  • How to Choose the Right Martech and PRtech Solutions
    With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization.
  • Three New Facebook Ad Features to Boost Your ROI
    Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try.
  • How to Find Anyone's Business Email Address
    Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address?
  • Five Habits of Highly Effective CGC Marketers
    At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the effectiveness of their CGC.
  • PR in Seven Easy Steps for Startups in Emerging-Technology Markets
    You just got the green light to create a public relations program for your startup. There's a lot to do and you don't have enough time or budget to do it all. Where should you begin?
  • How to Improve Your Research ROI: Six Best-Practices
    Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.
  • Five Ways Your Own Employees Can Boost Your Marketing Content
    Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that's willing—even happy—to share content with their networks for free.
  • Measuring Marketing ROI: Are You Doing It Right?
    Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it right. What do you need to know to get right?
  • Alan Alda's Book on Empathy and Communication Holds Valuable Insights for Marketers
    A review of award-winning actor and best-selling author Alan Alda's new book 'If I Understood You, Would I Have This Look on my Face? My Adventures in the Art and Science of Relating and Communicating.'
  • Innovation Is Not the Key to Success, Reinvention Is
    Many marketers, business owners, and entrepreneurs think innovation is synonymous with invention—and that to move the needle, we need to come up with a shiny new product, market, or idea. But some of the most innovative brands of our time prove otherwise.
  • Eight Steps for Running an Awesome UGC Marketing Campaign
    User-generated content is here to stay. And as the marketing landscape begins to shift to a more user- and UGC-centric direction, what steps can you take to capitalize on this authentic marketing tactic?
  • Four Facebook Remarketing Ads That Enhance E-Commerce Revenue
    With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but how. Here are four types of Facebook retargeting that can help you increase e-commerce revenue.
  • The Biggest Leakage in a SaaS Marketing Funnel and How to Fix It
    SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how.
  • Marketing Operations Is Here to Stay: What You Need to Know
    It wasn't always obvious that marketing operations would become such a central part of B2B marketing. But it has, and it's now the core engine making Marketing smarter, faster, and more cohesive.
  • Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring
    Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor?
  • The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)
    These are the five key KPIs that marketers must regularly measure. You'll learn how to measure them, followed by tips on how to improve the performance of each.
  • These Six Nonprofit Strategies Will Supercharge Your For-Profit Business
    To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.
  • A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 Days
    You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, but is it sustainable? Here's what happens when a good blog goes bad, and gets killed before it has a fighting chance to thrive.
  • The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your Campaigns
    As influencer marketing grows, audience size is taking a back seat and engagement is becoming the No. 1 indicator of success—i.e., relevancy and leads. And that's where social media micro-influencers come in.
  • Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)
    Social media influencer marketing is still a relatively new practice, which means making mistakes is unavoidable. Here's how you can avoid three of the most common influencer marketing mistakes.
  • These Four Data Points Demonstrate Marketing ROI to the C-Suite
    Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these four essential data points and relationship-building strategies will help you demonstrate ROI and Marketing's value.
  • Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic]
    Today, few terms generate as much buzz as "influencer marketing." But is the result more heat than light? Here's a look at three top challenges of influencer marketing, along with a big-picture view of this marketing strategy.
  • 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)
    These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.
  • Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own
    Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, or do you build your own?
  • Is There Such a Thing as a 'Brand Fail' Anymore?
    When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail?
  • How to Drive Real Results Through Sales, Marketing, and AI
    Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up until now, has been complicated.
  • Why Your Paid Social Is Failing, and Best-Practices for Social Advertising
    Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads or email, you're missing a huge opportunity to capture market share.
  • How Email Marketers Can Manage Their Database for Sales Funnel Tracking
    An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to close deals. Which is where managing your contact database comes into play.
  • In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?
    What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles.
  • Four Effective Ways to Market to Millennials
    The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to—and win over—this tough crowd.
  • Programmatic Display Advertising: Why CMOs Are Fed Up
    It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why is it leaving CMOs fed up and frustrated?
  • Theory vs. Practice: A New Approach to Marketing Education and Training
    Imagine graduating from college with a marketing degree and being able to immediately function as a marketer in most any company or situation. Education has forever grappled with the the "theory vs. practice" problem. Here's how to balance the two approaches.
  • Five Methods for Planning Better B2B Content Experiences
    Drawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of your customers to meet their evolving expectations.
  • Four Ways Marketers Can Take Risks Without Being Risky
    In today's consumer environment, we marketers must take risks, otherwise we risk getting lost in the clutter and sinking into irrelevance. Success lies in understanding the difference between taking risks... and being risky.
  • Four Steps to Ensure Successful User Experiences No Matter How POS Evolves
    The point of sale (POS) has evolved from the cash register to the online cart and now to voice-activated devices—and soon to virtually anywhere, anytime, in myriad automated ways. The one constant for marketers: user experience.
  • Three Ways to Co-Create Business Value (and New Products and Services) via Adaptive Innovation
    Developing new products and services in today's economy requires adaptive innovation—an ability to adjust to the fast-changing needs of target markets. Three fundamental steps are necessary to support that process.
  • Fast-Track Your Content Marketing: An Infallible Method for Speeding Up Program Adoption
    Indecision, internal squabbles, poor protocols, and fear of finishing and "shipping" can paralyze marketing initiatives. But your content program doesn't have to go down that rabbit hole. Here are tips for quickly instituting a content marketing program.
  • How Augmented Reality and Virtual Reality Are Changing Things for Marketers
    Marketers have lately been talking much more about how augmented reality and virtual reality will change marketing. It's time to take a step back and put a practical spin on AR and VR—on what is likely to happen and what is simply hype.
  • Three Keys to Best-in-Class Marketing Budgets
    Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way to marketing success.
  • How to Use Predictive Analytics to Engage Customers Throughout Their Journey
    From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers' needs and desires throughout their circuitous buying journey.
  • Do Email Newsletters Still Work in E-Commerce?
    Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online stores.
  • The Modern Press Release: Two Don'ts and Three Do's
    The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here are some best-practices regarding press releases as marketing tools.
  • 11 Powerful Approaches to Marketing Highly Unsexy Products
    The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, on the face of it, seem totally unsexy.
  • The Five Pillars of a Solid Digital Marketing Strategy That Endures
    Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time (and money) later. Here's how.
  • Six Foolproof Ways to Find Influencers on Social Media
    Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for your business?
  • Why Most Marketers Should Care About Virtual and Augmented Reality
    Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will quickly become more accessible both to creators and to users.
  • Eight Rules for Data-Driven Marketing
    From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article you'll get sound advice about data-driven marketing.
  • Four Ways to Use Mobile in Your B2B Marketing Strategy
    B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.
  • 10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency
    If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask these 10 questions of your potential marketing partners.
  • Boost Your Email ROI by Improving Your Copy's Readability
    As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue.
  • Why Your Ideal Prospect Just Picked Your Competitor (and How to Win Next Time)
    You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again?
  • The Business Case for Behavior-Changing Content: Five Rules of Engagement
    Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, and for, your customers and their aspirations.
  • Five Best-Practices for Managing Digital Marketing Content and Assets
    In today's digital world, marketers manage thousands of images and videos. What's the best way to manage your marketing materials? Here are five best-practices to consider.
  • Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications Effectiveness
    Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication fail?
  • Four Ways Snapchat Can Get Ahead of the Competition Post-IPO
    To stay competitive post-IPO, Snap needs to not only maintain and grow its user base but also convince marketers of the value of using the platform for marketing and advertising. Here's what it has going for it.
  • How to Harness the 'Testimonial Economy' in Your Marketing Strategy
    We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even the best marketing plan and the most strategic sales plan.
  • Five Keys to Improving Your Influencer Marketing Campaign
    To join the growing number of businesses using the proven power of influencer marketing—to the tune of a $6.50 return on each dollar invested—take these 5 steps to ensure a successful influencer marketing campaign.
  • Seven Content Types That Will Increase Leads and Conversions
    You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content proven to help you increase leads and optimize conversion rates.
  • Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead
    Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do so.
  • From Onboarding to Ousting: How to Manage Freelance Writers
    Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.
  • How to Improve Your Content Marketing by Embracing Failure
    Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In fact, it might be for the better.
  • Four Steps to a Compelling Brand Story That Wins Over Customers
    When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.
  • The Most Important Branding Element You Are Likely Ignoring
    Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and music can align perfectly with brand attributes—and set your brand apart.
  • How to Use Video to Achieve Your Marketing Goals: From Awareness to Sales (And in Between)
    Videos are one of the most effective types of marketing content around. But using the right type of video for each marketing goal is key.
  • How to Build a Micro-Influencer Marketing Program in the Months Before Black Friday
    Black Friday might seem like it's a long time away, but some of the most worthwhile holiday marketing activities require months of planning. If you want to build out a micro-influencer program for the holiday season, this 5-month plan will get you started.
  • The Top 4 Threats to Creative Copywriting and How to Overcome Them
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