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![The Content Qualities Correlated With AI Citations [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260409-infographic-lg.jpg)
Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations. more
Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early. Read more. more
Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success. Read more. more
AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research. more![The Core Leadership Skills Employers Prioritize [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260407-infographic-lg.jpg)
Strategic thinking, adaptability, and verbal communication are the top soft leadership skills that employers prioritize, according to a recent survey. more
B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more. more
Catch up on select AI news and developments since Friday, March 27. Stay in the know. more![The Impact of a Glitchy Website [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260402-infographic-lg.jpg)
When a familiar website looks different or acts strangely, some 40% of people say they immediately question whether the site is safe and 28% say they leave right away, according to recent research. more
Scaling personalization in marketing automation requires balancing data, strategy, and authenticity to build trust while avoiding over-automation, intrusive messaging, and fragmented customer experiences across channels. Read more. more
Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research. more
PR impact is no longer just awareness. Learn how to amplify coverage, connect it to attribution, and prove revenue impact with integrated strategies across marketing, sales, and analytics. Read more. more
How often do social media creators post new content? How do they typically find brand deals? How are they leveraging AI tools? To find out, researchers surveyed 1,000 creators based in the United States. more![The Work Email Habits of Professionals [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260331-infographic-lg.jpg)
This infographic explores the email habits of workers, including when they respond to messages and how they handle email while on vacation. more
B2B buyers expect fast, clear, self-serve purchasing experiences. Learn how to optimize pricing, checkout, and identity flows to reduce friction and improve conversion rates. Read more. more- Catch up on select AI news and developments since Friday, March 20. Stay in the know. more
![The 10 Global Brands That Gained the Most Value Last Year [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260326-infographic-lg.jpg)
Microsoft saw the increase in brand value between 2025 and 2026, gaining $104 billion in value year-over-year. more
Learn how to apply generative AI in B2B marketing without sacrificing trust. Discover workflows, guardrails, and strategies to scale expert-driven content while protecting credibility. Read more. more
Discover how advanced marketers scale personalization across channels using data, AI, and smarter testing. Learn five practical ways to improve relevance, measurement, and performance in your campaigns. Read more. more
Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research. more
B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more. more
Which platforms do most web searches happen on? Which platforms have been increasing their share of searches? To find out, researchers examined 4Q25 data covering millions of desktop devices in the United States. more
AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments. Read more. more- Catch up on select AI news and developments since Friday, March 13. Stay in the know. more
![The Cost of Irrelevant Marketing Messages [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260319-infographic-lg.jpg)
This infographic examines how irrelevant marketing impacts brand perception, how people react to irrelevant marketing, and the volume of irrelevant marketing messages that people say they encounter across different channels. more
AI video promises to make high-quality advertising accessible to small businesses. But human-generated creative strategy still matters. Here’s how marketers should approach AI-powered video production. Read more. more
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