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Only a quarter of senior marketers say their team's investments are fully driven by unified, real-time data, according to recent research. more![The 100 Most Valuable Global Brands in 2026 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260609-infographic-lg.jpg)
Google is the world’s most valuable brand in 2026, with a value of $1.5 trillion, according to recent research. more
Physical marketing captures attention, strengthens memory, builds trust, and creates emotional connections that digital channels often miss. Learn how to combine tactile and digital experiences for stronger results. Read more more
Strategic storytelling helps companies simplify complexity, build trust, align teams, and influence markets. Learn how powerful narratives position customers as heroes and drive business growth. Read more more
Catch up on select AI news and developments since Friday, May 29. Stay in the know. more![The Difference Between Sales Positioning, Messaging, and Storytelling [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260604-infographic-lg.jpg)
This infographic a high-level overview of what enterprise sales storytelling, positioning, and messaging are—and how they differ. more
AI is reshaping B2B buying before prospects ever reach sales. Learn how to audit LLM visibility, align messaging, and structure proof that influences shortlist decisions. Read more more
Marketing teams are shifting from AI hype to practical tools that improve workflows, reduce repetitive work, support smarter decisions, and strengthen performance without adding complexity. Read more more
Most enterprise marketers say they do not spend a significant amount of time on experimentation, according to recent research. more
How sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth. Read more more
Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research. more![The Top Rewards and Challenges of Small Business Ownership [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260602-infographic-lg.jpg)
Some 83% of US small business owners say they're happier now compared with when they worked for someone else, according to recent research. more
How can B2B brands build trust when customer proof is limited? Learn practical ways to use case studies, comparisons, testimonials, and messaging to strengthen credibility and confidence. Read more more- Catch up on select AI news and developments since Friday, May 22. Stay in the know. more
AI agents are revealing why brittle platform integrations hold marketing back, exposing connectivity as the real infrastructure challenge behind automation, workflows, and scalable performance. Read more more
Learn how CTV, programmatic audio, direct mail, and live events support B2B pipeline when coordinated across audience, messaging, measurement, and buying-stage intent to improve outcomes. Read more more
A quarter of marketers say they follow Agile marketing practices like scrums and sprints, according to recent research. more
Belinda Weaver answers your questions about how to close content gaps, build buyer trust, conduct voice of customer research, and strengthen LinkedIn messaging for better business results. Read more more
Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research. more- Belinda Weaver answers your questions about voice of customer research, content gaps, CTAs, buyer journeys, and website messaging to help marketers create more effective content strategies. Read more more
- Catch up on select AI news and developments since Friday, May 15. Stay in the know. more
![AI Is Reshaping How Workers Learn on the Job [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260521-infographic-lg.jpg)
Fully 63% of US workers say AI has taught them skills their employer never formally trained them on, and 54% say their employer still hasn’t provided formal training on those same topics, according to recent research. more
Marketing teams struggle with trust and strategy due to workflow challenges. Learn how agile operations improve predictability, collaboration, and AI success to elevate marketing’s role. Read more more
Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research. more
Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability—not consolidation—to prove ROI and drive effectiveness. Read more more
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