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![Why US Workers Don't Take All Their Vacation Days [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260430-infographic-lg.jpg)
This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do take PTO. more
AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more. more
What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States. more
Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more. more
Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research. more![35 Brands That Saw Web Traffic Jump After Logo Redesigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260428-infographic-lg.jpg)
Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers examined organic web traffic data from 2012 through 2026. more
Traditional storytelling frameworks fall short in modern B2B marketing. Discover alternative narrative structures that engage diverse audiences, support ongoing brand stories, and drive stronger connections with buyers. Read more. more
Catch up on select AI news and developments since Friday, April 17. Stay in the know. more![Influencer Marketing Content and Platform Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260423-infographic-lg.jpg)
This infographic explores the top-produced influencer marketing content types, the engagement rates of five key content types, and the average cost of an influencer engagement across different social platforms. more
AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand’s presence across generative AI platforms. Read more. more
The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research. more
AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy. Read more. more![Humans vs. AI: How Global Companies Are Handling Translation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260421-infographic-lg.jpg)
This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation. more
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research. more
Thought leadership alone no longer converts. Discover how diagnostic content delivers personalized insights, engages buyers, and accelerates sales conversations by turning expertise into interactive experiences. Read more. more- Catch up on select AI news and developments since Friday, April 10. Stay in the know. more
![Are College Students Ready for AI-Driven Workplaces? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260416-infographic-lg.jpg)
This infographic looks at how college students are being taught AI skills and employers' expectations of college graduates' AI skills. more
Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape. Read more. more
What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States. more
B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more. more
B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research. more![Is Your Martech Stack Healthy? A Checklist for SaaS Firms [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260414-infographic-lg.jpg)
This checklist helps you determine if your martech stack is streamlined, integrated, and set up to support scaling your SaaS company more
B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more. more- Catch up on select AI news and developments since Friday, April 3. Stay in the know. more
![The Content Qualities Correlated With AI Citations [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260409-infographic-lg.jpg)
Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations. more
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