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Catch up on select AI news and developments from the past week or so. Stay in the know. more![Must-Know Email Marketing Stats for 2026 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251218-infographic-lg.jpg)
Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those are some of the stats uncovered by researchers when they reviewed third-party data sources. more
AI is transforming business, but unexpected behaviors can create serious risks. Learn why models fail under pressure and how leaders can protect their organizations. Read more. more
More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams in 2026, according to recent research. more
As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape. Read more. more
Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers. more![The Importance of Prompt Engineering for Small Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251216-infographic-lg.jpg)
Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say it's an important skill to have long-term, according to a recent survey. more
Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![The Modern Marketing Multitasker [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251211-infographic-lg.jpg)
More than one in five marketers say their role has 10 more core responsibilities, according to a recent survey. more
CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny. Read more. more
What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers. more
Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance. Read more. more
Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research. more![The Rise of Using AI Tools to Take Meeting Notes [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251209-infographic-lg.jpg)
Some 19% of workers say they now frequently use AI tools to take meeting notes, according a recent survey of 1,000 full-time professionals more
Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more. more
AI search now determines how B2B brands get discovered. Learn how structure, originality, authority, and recency dramatically improve your content's chances of being cited in AI answers. Read more. more- Catch up on select AI news and developments from the past two weeks or so. Stay in the know. more
Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more. more
Natural language interfaces (NLIs) are changing how marketers access and analyze data, enabling faster insights, better decision-making, and more efficient workflows. Read more. more
PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more. more
At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world. more![The State of 'Job Hugging' Among US Workers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251202-infographic-lg.jpg)
Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six months, according to a recent survey. more
Most webinar leads go cold within 72 hours. Use this hour-by-hour follow-up framework to convert high-intent attendees faster and improve B2B pipeline impact. Read more. more
Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more. more
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