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Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research. more
AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more. more
YouTube is the most widely used social platform by adults in the United States, according to recent research. more![How Employees Feel About AI Workflow Integrations [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260113-infographic-lg.jpg)
Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more productive and efficient with AI tools at their disposal, according to recent research. more
Connected TV retargeting helps B2B marketers engage long-cycle buyers, build trust, and move leads forward with high-impact, measurable ads across the biggest screen. Read more. more
Catch up on select AI news and developments from the past three weeks or so. Stay in the know. more![Social Media Marketing Trends to Watch in 2026 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260108-infographic-lg.jpg)
This infographic explores key key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management. more
AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster. Read more. more
Explore the narrative power in B2B marketing, examining mythmaking, ethical storytelling, and how brands can wield influence responsibly without imposing meaning or limiting long-term growth over time. Read more. more
Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research. more![How to Build Sales Kickoffs That Impact Behavior [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260106-infographic-lg.jpg)
This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, motivation, engagement, inspiration, and reinforcement. more
B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![Must-Know Email Marketing Stats for 2026 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251218-infographic-lg.jpg)
Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they prefer to receive communication via email? Those are some of the stats uncovered by researchers when they reviewed third-party data sources. more
AI is transforming business, but unexpected behaviors can create serious risks. Learn why models fail under pressure and how leaders can protect their organizations. Read more. more
More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams in 2026, according to recent research. more
As performance marketing changes, brands must shift from chasing clicks to building trust, relevance, and cohesive brand voice across channels to win loyalty in an AI-driven landscape. Read more. more
Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers. more![The Importance of Prompt Engineering for Small Businesses [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251216-infographic-lg.jpg)
Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say it's an important skill to have long-term, according to a recent survey. more
Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![The Modern Marketing Multitasker [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251211-infographic-lg.jpg)
More than one in five marketers say their role has 10 more core responsibilities, according to a recent survey. more
CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny. Read more. more
What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers. more
Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance. Read more. more
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