Marketing Articles: Writing

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5 Tips to Write a Sexy Teaser

by Debbie Weil

Writing
Successful teasers draw on the basic principles of direct response marketing as well as good journalism. And they throw in a little sex, to boot! more
What’s Your Hogwash Factor?

by Michael Fischler

Writing
What's your own company's "hogwash" factor? How much damage are you doing to your company credibility by making unsupportable claims? more
Marketing Message Disasters: Not Just for Small Business Anymore

by Suzan St Maur

Writing
Surely marketing message disasters happen only to sad little mom-and-pops run by two guys and a German Shepherd selling plastic garden furniture to consumers living inside the Arctic Circle. Afraid not, folks. It can happen to anyone. Even you. more
Do You Have Marketing Myopia?

by Michael Fischler

Writing
It’s been 42 years since Theodore Levitt first introduced the term Marketing Myopia, and our marketing eyesight has not improved much. Even today, most companies don't market their product correctly. At the heart of the issue is focus: Marketing should focus not on product, but on the customer. more
What To Do With What You’ve Got: Using Testimonials Effectively (Part 2)

by David Frey

Writing
Previously, the author talked about everything you always wanted to now about securing customer testimonials. But once you have them in hand, it’s what you do with them that really counts. more
Getting What You Want: How To Secure An Effective Testimonial (part 1 of 2)

by David Frey

Writing
One of the most powerful tools in your marketing arsenal is a good old-fashioned customer testimonial or two. Here's how to convince your customers to toot your horn for you. more
12 Steps to Better E-Mail Marketing

by Lee Marc Stein

Writing
E-mail is abused by innocent victims, just as alcohol, drugs and food are. Here's a 12-step program for the electronically afflicted. more
3 Steps to Better Trade Ads

by Paul Hughes

Writing
Glamorous or not, a lot of money is spent on trade advertising. And a lot of it is wasted. more
8 Ways to Make Your Marketing Copy Work Harder

by Douglas Smith

Writing
Nailed your lists? Got an irresistible offer? Great. Here are 8 ways to make sure the copy does its job, too. more
Harness the Power of the Rainbow

Writing
Color doesn’t simply look nice (or not). It speaks to the subconscious! Learn how to use color to increase your sales. more
Brochure Design: Be So Good Your Competition Weeps

by Kimberly McCall

Writing
Even with the internet, you still need them. So, here are more tips than you can imagine on designing great marketing brochures. more