Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment? "All communications, including press releases, can be 'tagged' with key words to receive priority placement in organic searches and therefore drive users to your ... more

There are lots of ways to build your B2B content-marketing strategy. You can write to different buyer types, target stages of a buyer's journey—the list goes on. "We've seen all of these approaches and more," says Doug Kessler in a post at the Velocity B2B Marketing Blog. "But I'd like to ... more

Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate (32.01%) and average Open Rate (40.99%) for our monthly tLF newsletters were far beyond the Business Products and Services General ... more

In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers that, if they haven't already done so, now is the time to jump on the mobile bandwagon. But Hayes also ... more

In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify [the five core principles], especially for a lot of small and midsize businesses," he explains. "They hear so much conflicting ... more

Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a new study by the Custom Content Council and ContentWise. more

"If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?" asks Josh Nason in an article at MarketingProfs. "What about that house you bought two years ago? Lots of work, right?" Well, your email marketing program requires upkeep ... more

Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, is optimizing your site's overall structure. Site structure helps search engines understand your site's "topic" and more easily find and index ... more

"Most B2B marketers have embraced the notion that they are also 'publishers,'" says Ann Handley in a recent article at MarketingProfs. "In other words, they understand that in addition to being in the business of selling whatever they sell—shovels or software—they also need to be producing content as a cornerstone ... more

Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience—according to a survey from HiveFire. more

Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing activities with the rationale that they will spend on marketing during the next busy season," according to a Promo Direct ... more

A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used the headline "Get Email Updates (it's free!)," and used social proof messaging to encourage registration: "Join 14,752 others and get ... more

Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at the product level, are a common problem for larger sites. According to Stott, duplicate content doesn't necessarily mean that an exact ... more

It was an innocent mistake that had dramatic—and costly—consequences. Employees of Canadian copywriting company Webcopyplus believed that Web images without copyright notices were in the public domain. And, operating on that assumption, they used Google Images to source an unmarked scenic photo for a client's travel blog. Soon after publication, however, ... more

"Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent MarketingProfs article. Young offers key insights for B2B marketers from the new MarketingProfs report, What Works in 2011: Content Marketing, ... more

"The experts have apparently decided that content marketing is back for 2011," writes Mark Brownlow at Email Marketing Reports. "The new (old) mantra is 'quality content.' And everyone should be producing it: publishers, retailers, service companies." If you're wondering what quality content is—and how it might differ from what you've ... more

"All content is not equal in relevance or usefulness to your prospects," writes Ardath Albee at Marketing Interactions. "The overwhelming amount of content available online generates a lot of clutter and noise that your prospects must sort through to find useful information that addresses their needs." That's why pageviews and ... more

Any successful B2B marketing strategy "involves the integration of email marketing," Maria Pergolino asserts in a post at the Marketo blog. Whether designed for lead generation or nurturing leads and repeat buyers, carefully crafted email campaigns and messages can still achieve optimal results, she notes. To help B2B marketers keep email as a ... more

Before you optimize your next piece of content, Ann Handley and C.C. Chapman have some advice. "Bust your content silos!" they write in their new book Content Rules. "Do you have a print newsletter? Do you produce a regular podcast? Run a version of a print article on the blog, ... more

One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, dedication of time, community management, consistent cross-marketing—and it can take months, even years, to gain an appreciative audience. So you say ... more

"In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we negotiate for our clients are almost all performance-based," he says; that is, "they guarantee a minimum number of leads at ... more

Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing. more

You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across all of your company content—from its name and description to your employees' titles to your site content—helps create an image ... more

Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or quizzes on their own hosted sites: You can learn what superhero you are, what your kissing style is, or what city ... more

You know online content should have a more conversational tone than other marketing materials. But remember that "informality" isn't a one-size-fits-all proposition. "Conversational style has room for plenty of variation," says Rick Sloboda of Webcopyplus. "For example, a conversation with your banker will differ from a conversation with your spouse." To ... more