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The Impact of Generative AI on Press Releases

by Ayaz Nanji

Content
More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research. more
10 Basic Elements of Design [Infographic]

by Ayaz Nanji

Content
This infographic looks at 10 fundamentals of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony. more
What Motivates B2B Buyers to Share Vendor Content

by Ayaz Nanji

Content
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research. more
The Direct Mail Elements That Spur Action

by Ayaz Nanji

Content
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? more
What Triggers B2B Tech Firms to Create New Content

by Ayaz Nanji

Content
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies. more
The Top 50 Podcasts in the United States [Infographic]

by Ayaz Nanji

Content
The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research. more
Five Ways Small Businesses Can Use AI Image Generators [Infographic]

by Ayaz Nanji

Content
This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit. more
The Rapid Rise of YouTube Shorts [Infographic]

by Ayaz Nanji

Content
YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research. more
10 Tips to Improve Your Content Marketing Visuals [Infographic]

by Ayaz Nanji

Content
This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, layout, callouts, space, illustration, iconography, data, proportion, and simplicity. more
How Executives Can Control Content Chaos [Infographic]

by Ayaz Nanji

Content
This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases. more
Five Ways Small Businesses Can Use Generative AI [Infographic]

by Ayaz Nanji

Content
This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition. more
Generational Divide: Should Brands Avoid Slang in Email Marketing?

by Ayaz Nanji

Content
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research. more
How Rhythm Can Help Your Social Media Content [Infographic]

by Ayaz Nanji

Content
This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social media content. more
20 Great Content Marketing Tools for 2024 [Infographic]

by Ayaz Nanji

Content
Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants. more
The Evolution of Marketing From Product-Centric to Human-First [Infographic]

by Ayaz Nanji

Content
This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging. more
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

by Stephanie Stahl

Content
Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data. more
The Rise of Virtual Influencers [Infographic]

by Ayaz Nanji

Content
Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey. more
The Most Successful Types of B2B Influencer and Brand Collaboration

by Ayaz Nanji

Content
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica. more
The 10 Most Confusing Emojis in 2024 [Infographic]

by Ayaz Nanji

Content
Which emojis confuse people most? To find out, researchers surveyed 2,201 people in the United States. more
The Power of Nostalgia on Social Media [Infographic]

by Ayaz Nanji

Content
Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post. more
Navigating the Power of B2B Communication by Getting to the Point | Marketing Smarts Live Show

by George B. Thomas

Content
This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights from the "King of Clarity," Steve Woodruff. more
The Incredible Growth of AI-Related Terms in Media Reports

by Ayaz Nanji

Content
The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research. more
How B2B Marketing Leaders Are Brand-Building With Video [Infographic]

by Ayaz Nanji

Content
Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn. more
The Most Important Content Management System Features

by Ayaz Nanji

Content
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing? more
Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content | Marketing Smarts Live Show

by George B. Thomas

Content
Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage their audience more effectively, and achieve tangible results in a crowded digital landscape. more