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Mobile Marketing: A Three-Step Framework for Integrating Mobile Into the Marketing Mix [Video]

by Christina "CK" Kerley

Content
Ah... mobile mania. It's everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Here's a three-step framework to help marketers effectively integrate mobile into the marketing mix. more
What Gardening Can Teach You About Keyword Plans

Content
What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to how much sun they need and how aerated the soil should be," writes Jenny Halasz at Search Engine Land. "You ... more
Four Typical Weaknesses of Case Studies [Slide Show]

by Christian Gulliksen

Content
Case studies are meant to satisfy every professional's voyeuristic impulse—each an inspirational opportunity to observe the secret process that took a company from challenge to success. But just how useful are they? more
Newbie Blogger Blunders to Avoid

Content
You're a new blogger, bursting with energy and excitement. You're sure your new blog will inspire myriad comments and countless social shares. But even though you've published a few posts, your blog isn't getting any comments or shares at all. What are you doing wrong? Perhaps you're making some of the ... more
Three Ways to Boost Email Marketing ROI

Content
Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable. "Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17)," writes Eric Didier in an article at MarketingProfs. So ... more
Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast]

by Matthew Grant

Content
We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church. more
Three Backlinking Mistakes to Avoid

Content
A strong SEO program relies on backlinks—links to your website from external sources. "Those backlinks signal to search engines how influential and relevant your business is online," writes Chris Sheehy in an article at MarketingProfs. They "trigger local citations of your business and aid in deepening your local market penetration," ... more
Social Media Top Channel for Sharing Curated Content

Content
Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata. more
Two Arguments Against B2B Videos, and Six Tips for Making a Great One

Content
We all know it: There's nothing like a viral video to boost awareness and response. Why, then, are many B2B companies still hesitant to incorporate video into their marketing efforts? Businesses have been slow to produce and post marketing videos for three key reasons, Chris Peterson notes in a post ... more
What Content Marketers Can Learn From Legendary Rock Bands

Content
What separates a legendary rock band that plays in sold-out stadiums from a one-hit wonder warbling at the local fair? According to Peter Krainik, writing in Forbes, one difference—besides the obvious (fame and fortune)—is that successful bands are dedicated to both playing what the audience wants to hear and sharing ... more
Five Ways to Market an Effective Online Video [Video]

by Andy Havard

Content
You've got a killer online video, but now what? In Part 2 of this online video master class, you'll learn essential tips for marketing an effective online video. more
Software Companies Lead in Corporate Blogging

Content
Only 20.5% of surveyed mid-market technology companies have a corporate blog, according to a survey from Percussion Software. However, software companies, particularly smaller ones, are far more likely to have an active blog. more
Three SEO Don'ts Straight From Google

Content
When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs because ... we actually help catalog information and pages; that in turn helps their search identify which pages make sense to ... more
How to Curate Content That Your Audience Will Love

Content
Art museums inspire visitors by selecting for display—curating—meaningful pieces. Like them, you can engage your customers by sharing quality content produced by others (you give the authors due credit, of course). But how do you know what content to curate? The fine folks at Percolate have created a video (titled ... more
Three Email Copywriting Tips for Non-Pros

Content
Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages without a solid knowledge of what works and what doesn't. So, what must you know? In a post at his blog, pro ... more
Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]

by Matthew Grant

Content
Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better. more
Five Key Elements of an Effective Online Video [Video]

by Andy Havard

Content
Welcome to this two-part online video master class on how to make effective online videos and market them on the Web. Today, we'll cover five key elements of an effective online video. more
Five Tips for Writing Email Copy That Sells

Content
Writing copy for your email campaign can be daunting, in large part because "it needs to successfully navigate the line between creativity and calculated buying psychology," notes the Marketfish blog. "It's all about climbing inside the customer's head and mining for the words that will make that person buy your ... more
Young 'Digital Natives' Switch Media Every Two Minutes

Content
Digital Natives, consumers who grew up with mobile technology, subconsciously move between devices and media platforms (e.g., TV, tablets, and smartphones) far more frequently than Digital Immigrants, those who learned about mobile technology in their adult lives, according to a study by Time Inc. more
Content Marketing Lessons From The Daily Show

Content
The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all but drove away audiences. So what changed to make the show beloved by the masses? High-quality content, consistently delivered. In ... more
How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]

by Matthew Grant

Content
In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. more
Five Must-Have Habits of Successful Video Marketers

Content
Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft entertaining and informative content, Jimm Fox suggests marketers adopt "7 Habits of Highly Effective Video Marketing." Among the tips in ... more
How Do You Measure the Value of Sharing? Kurt Abrahamson of ShareThis Talks About Measuring Social Activity on Marketing Smarts [Podcast]

by Matthew Grant

Content
"It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement—and more useful to publishers and advertisers than the traditional "reach" metrics. more
Does Your Business Need a Cloud Broker?

Content
As a business moves its files to the cloud, the task of transitioning huge amounts of departmental data can become overwhelming for in-house IT personnel. "The challenge of managing multiple cloud providers and getting a diverse set of solutions such as CRM, B2B … and more to work together and ... more
Five Ways to Permanently Defeat Writer's Block

Content
You have to write a post for your company blog, and it's due tomorrow. But you have no idea what to write about. All you can do is stare, filled with dread, at your computer screen. A blank page is the archenemy of anyone suffering from writer's block. What can fill ... more