How far would you go to create the sort of shareable content that goes viral? Would you—for instance—risk your reputation with a video that's almost certain to invite accusations of fakery? In a post at ReelSEO, Jeremy Scott discusses a video that attracted plenty of hits—and skepticism. Did a GForm case ... more

So you've developed a groundbreaking inbound content marketing effort that's pulling in prospects in droves! Congratulations! But here's a question: Have you adapted your internal processes to match your prospects' newly acquired expectations? As Ardath Albee notes in a post at the Marketing Interactions blog, when a clever new outreach effort ... more

A few minutes after sending an email to thousands of subscribers, you notice that something isn't right. Perhaps it's a typo that slipped through your copyediting process; or maybe you sent your message to the wrong list. What should you do? "Exactly how you respond depends on the degree of severity ... more

The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable fourth screen, according to a new report by comScore. more

You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks? "B2B marketers should be looking to expand the reach of their social media efforts to drive more traffic back to their websites (and their calls-to-action)," writes Jeffrey L. Cohen at the ... more

In an age when prospects and clients want product and service information right here right now, B2B marketers have increasingly embraced content marketing to deliver it. According to MarketingProfs' latest study, B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends, nine out of 10 B2B marketers are using content marketing to help ... more

In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new American Pulse Survey from BIGinsight. more

You've produced content for your website, blog, and social networks... but why stop there?  Extend your content's reach to SlideShare's 60 million monthly users, who view a whopping 130 million pages on the site. How can you best make use of SlideShare? David Armano offers these five tips for "Optimizing ... more

If you've been an email marketer for awhile, you know how swiftly the landscape can change and evolve: What worked in 2011 won't necessarily work in 2012. Scary thought, yes. But some trends do indeed prove timeless. In an article at MarketingProfs, Maciej Ossowski offers a list of 2011 trends that will ... more

Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online or not, "[I]t will be googled, " says Ann Smarty in an article at MarketingProfs. "So, before you choose your brand ... more

To say that marketing execution has changed dramatically over the last 10 years is about the grossest kind of understatement. Then why do all the models of the marketing function look about the same as they always have? more

Many marketers resist using podcasts as a marketing tool, even though they can be an effective way to engage an audience. That's likely because creating a podcast seems much too complicated and difficult. But it needn't be, says Mack Collier in his MarketingProfs article "Ten Steps to Creating Your Own ... more

"Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week's guest on Marketing Smarts. But whatever could she mean? And why would any smart businessperson set ... more

"What search engines are forcing us to do—especially post-Google Panda—is to win quality links," writes Ken McGaffin in an article at MarketingProfs. "And quality links are hard to get." Hard—but not impossible. McGaffin suggests you begin your quest for stellar links by assembling a list of potential link partners and setting a ... more

You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your brand has never been heard? Mashable interviewed the five social media voices behind some of the most successful brands in media ... more

Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents intent on undermining the creation of compelling content. Here's a quick look at six common saboteurs of your content—and ways to ... more

Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers have been reluctant to use 'in your face' website sign-up forms that in any way resemble those popups of the ... more

Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the engine to boost your social growth in 2012? Depends on how you answer the burning question: Is Tumblr right for ... more

Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan to take small steps," suggests Michele Linn in "A 7-Step Plan for Getting Started With Content Marketing," featured in the ... more

Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During a slight redesign, the inbound marketing firm decided to test a few alternatives. "We were pretty shocked to discover that ... more

"In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system in place to make sure your content has a fighting chance," writes Jason Miller at MarketingProfs Daily Fix blog. And ... more

Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, such as the opinions of friends and family, according to a survey from Bazaarvoice. more

In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating term, but I can definitely defend its power," she writes. "Having fresh and unique content is an increasingly important factor ... more

Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, according to survey from Awareness. Many brands plan to focus efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) ... more

Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More Leads." She offers these tips for getting folks to share your content online. Display Twitter buttons. Among the 10,000 largest websites, ... more