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  • The Importance of Quality Content to Search Optimization
    "Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent at the Fresh Sprouts blog. Sadly, that level of attention to the written word is often lacking these days. With the ... more
  • Why Targeting Matters
    In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. "Let's just look at the ones you receive from companies and organizations that have your permission to send communications. Count ... more
  • Four Vital Areas for On-Page SEO
    On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole. "Think of these signals like the dust jacket of a book," writes Tom Pick at the Webbiquity blog. "[Y]ou can discern quite a bit about what a book is ... more
  • 2012 Content Marketing Benchmarks, Budgets, and Trends
    Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to ... more
  • Seven Cool Apps for Business Teams
    As B2B marketing teams search to find the best apps for doing business, some names are rising to the top of their lists. Here's a sampling of the cream of the crop being mentioned this fall. The three most popular business apps at the GetApp site in October were the Zoho ... more
  • How Would You Register Existing Subscribers For a New Newsletter?
    When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic? In a post at Email Karma, Matt Vernhout examines the pros and cons of just such an outreach from Beyond the Rack: "To keep you ... more
  • Will Your Message Be Understood? Only If You 'Speak Human'! [Slide Show]
    by Christian Gulliksen
    In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how one law firm successfully applied that principle when creating videos for its About Us page. more
  • Why Spelling Matters for SEO
    "Spelling plays an important role when it comes to the SEO of a website," notes a post at the Brandignity blog. "Google claims it is not a direct factor they use but it does have some weight when determining the SEO power of a Web page." To clarify Google's stance on ... more
  • Four Ways to Treat Your Email Subscribers Like Friends
    According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family trips. Because of this, they argue, "You need to develop a relationship with the consumer as well. Otherwise you are ... more
  • Four Tips for Mobile SEO
    "Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to continue with the rapid uptick in smartphone sales," writes Lior Levin in a guest post at HubSpot. That means if you ... more
  • Branded Magazine Apps Quick, Easy, and Engaging
    People who read B2B, consumer, and association magazine apps cite portability, speed, and 24/7 access to content as the top 3 motivators for magazine app readership, according to a new survey from Texterity. more
  • Seven Ways to 'Gamify' Your Online Marketing Outreach
    We've talked up a storm about "gamification," and here's why: As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun types in a marketing effort is with smart game thinking—a balance of playfulness and strategic design. Kim has produced a detailed ... more
  • Online Lead Generation Drives Higher Growth, Profitability
    Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study by Hinge Marketing, which also found that SEO, blogging, and Web analytics are among the most effective online marketing tools ... more
  • Is Your Content Too Focused?
    Any SEO strategy hinges on offering relevant, valuable information. But that might not mean what you think it does. According to the Todaymade blog, we content marketers gravitate toward discussions of our core businesses. "But the challenge that we all have in marketing is moving past those spheres of immediate influence ... more
  • Time-Tested Tips and Tools for Faster Blogging
    In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind and stay connected to trends, friends, and the greater world," they note, "not another computer task."  Best practices for blogging haven't ... more
  • Flash Sale Emails Boost Transaction Rates
    The flash sale is one of the hottest tools being used today to capture customers' attention, and email is a key driver of such campaigns, generating on average 18% of referral traffic to websites advertising flash sales, higher than social media (13%) and search (11%), according to a report by ... more
  • Should You Change Your From Line?
    Should you change the from line you use in email campaigns? According to Mark Brownlow, most people would advise against it—strenuously—on the grounds that messages might be ignored or marked as spam. "This argument is perfectly logical," he writes at Email Marketing Reports. "However, the problem is not changing your ... more
  • Brands to Focus on Localized Content Marketing
    Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services, according to a study by the CMO Council. Moreover, 86% of ... more
  • Social Conversations Becoming More Positive and Global
    Conversations taking place on blogs, forums, and major news platforms have grown more positive in sentiment over the past two years, and the rise in social media adoption worldwide has slightly diminished North America's position as the center of the social media universe, according to a report by Sysomos. more
  • An Argument for Content Creation Before Optimization
    "Search engines rank individual pages, not your site as a whole," writes Nick Stamoulis at the Search Engine Optimization Journal. "This means that each page needs to be optimized for itself by choosing the keywords that most accurately reflect the content." As a result, many companies build Web pages around ... more
  • Four Reasons to Reconsider Automated Content Sharing
    We've emphasised multiple times the importance of sharing content and of being a good curator of the latest and greatest info out there. You've no doubt developed a list of sites you read regularly, and you try to tweet or share nearly everything noteworthy that is posted at them. But now ... more
  • The Importance of Variety in Email Campaigns
    Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they herald the tantalizing discounts and free shipping that customers typically crave. Consider the case of one hapless retailer, which sent ... more
  • Social, Interactive Options Boost Influence of B2B Content
    Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when audio or video content is embedded within it. more
  • Think Landing Page, Not Phone Number [Video]
    by Brent Walker
    Throughout the 40 years I've produced radio advertising, one question has come up more than all others: Should we put our phone number in the commercial? Anyone with a reasonable amount of marketing experience knows: Don't do it. Think "landing page" instead. more
  • How to Evolve With the New Rules of SEO
    "Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business 2 Community blog. "Millions came to test their luck at the tables, but the few who knew the tricks—assuming they ... more

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