We've emphasised multiple times the importance of sharing content and of being a good curator of the latest and greatest info out there. You've no doubt developed a list of sites you read regularly, and you try to tweet or share nearly everything noteworthy that is posted at them. But now ... more

Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they herald the tantalizing discounts and free shipping that customers typically crave. Consider the case of one hapless retailer, which sent ... more

Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when audio or video content is embedded within it. more

Throughout the 40 years I've produced radio advertising, one question has come up more than all others: Should we put our phone number in the commercial? Anyone with a reasonable amount of marketing experience knows: Don't do it. Think "landing page" instead. more

"Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business 2 Community blog. "Millions came to test their luck at the tables, but the few who knew the tricks—assuming they ... more

You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of publications have covered ways to ensure your site is tablet-friendly. We've decided to highlight the tips provided by CIK Marketing, as ... more

The growth of a substantial email list doesn't just happen; it takes time, energy and money. But all that effort goes to waste if your campaigns don't continually engage hard-won subscribers. A focus on creating engaging copy not only helps subscribers stay interested in what you have to say, "it ... more

In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. more

Often, the lessons we learn while working in one medium can be put to very good use in another. And Tracy Gold uses a post at the Marketing Trenches blog to examine how the traits of good email copy can enhance the quality of your content marketing. So before you ... more

The listener needs to know—within the first couple of lines of dialogue—who is talking, where they are, and why they're having this conversation. No small task—but there are tricks! more

B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events (68%), and public relations (64%), according to a report by HiveFire. more

"You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know enough about content." How do you persuade the C-suite about content marketing's value to your SEO efforts? You'll need a solid ... more

Marketing professionals have mixed opinions on the state of branding today: 58% of those surveyed say "we're in a time of revolutionary change when it comes to how powerful brands are created," whereas 42% express the opposite viewpoint, saying "the fundamentals haven't changed at all," according to a report by ... more

There's a good chance you've gotten email with the phrase "bad news" in the subject line.  "It has been used by a number of Internet marketers to increase response rates, notably during product launches, often achieving particularly high response rates," writes Danny Iny at the AWeber blog. Why does a "bad news" ... more

ARRRRGH! Few things are more painful to listen to than bad dialogue. How can you go about writing good dialogue? Fire up the video, and we'll get started. more

If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. But take heart: Sometimes all you need are a few tweaks here and there. "A little attention to this area ... more

Science tells us that the brain's two hemispheres process information quite differently. Knowing that, we can shape our writing to appeal to either the left brain or the right brain. But which should you appeal to? more

Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And at the Bing Community's Webmaster Center blog, Duane Forrester provides insight into Bing's SEO preferences. "[There] are a few items we love to ... more

Dan Zarella's "Science of Social Media" Webinar inspired a recent post by Facundo Villaveiran at Channelship's Video Blog about the known "truths" of "winning" at social media—and the realities that may or may not match them. Below are a few of Zarella's insights about how some anti-engagement tactics might actually get ... more

If you sell a B2B product or service, your email strategy should include plenty of nurture. "A great lead nurturing program can have a dramatic impact on an organization's bottom line," writes Megan Leap at the Daily Fix blog. "But so few B2B marketers actually get it right." So, what ... more

You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. You send it to the client. Think it'll come back unscathed? Maybe... IF you follow this tip. more

Though overall global marketing budgets in the tech sector are increasing 3.5% in 2011, they are not keeping pace with annual revenues in the sector, which are expected to grow 6.5% over 2010 levels, according to a report by IDC. more

"In the United States, the franchise industry accounts for almost 40% of all retail sales," writes Dedric Polite at the HubSpot blog. "Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search-engine optimization best practices." To help change that picture, Polite ... more

It's the Foursquare age—a time of badges and free drinks for the Mayor. We've discussed the importance of integrating game mechanics at your site, but to do that well, it might help to know how the game industry stays innovative. We enjoyed The Guardian's future-forward takeaways for game developers from the recent Develop ... more

Observing that the typical short (<25 word) marketing message produces almost nothing of value, Adele Revella has set herself to correcting this grave error. According to Revella, the typical business product is a multi-tasker with a long list of features and benefits, meaning we have to get its key merits out ... more