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A quarter of marketers say they follow Agile marketing practices like scrums and sprints, according to recent research. more
Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research. more![AI Is Reshaping How Workers Learn on the Job [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260521-infographic-lg.jpg)
Fully 63% of US workers say AI has taught them skills their employer never formally trained them on, and 54% say their employer still hasn’t provided formal training on those same topics, according to recent research. more
Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research. more
Most enterprise CEOs say they would give their CMO's performance a grade of "B," according to recent research. more![Marketing Power Partners: How Top Firms Pair AI and People [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260514-infographic-lg.jpg)
The highest performing marketing organizations tend to follow a "Power Partners" model that combines the scale, speed, and intelligence of AI with the judgment, creativity, and emotional intelligence of people, according to recent research. more
Only 3.6% of marketers say the effectiveness of their ad creative is well understood and actively optimized today, according to recent research. more
How does AI-written content rank in search compared with human-written content? To find out, researchers analyzed the search rankings of 42,000 blog posts and also surveyed 224 SEO professionals. more![A Checklist for Building an Effective B2B LinkedIn Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260512-infographic-lg.jpg)
This infographic explores how to turn your LinkedIn profile, content, and outreach into growth drivers for your business in 2026. more![How AI Is Reshaping Tech Stack Investment [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260507-infographic-lg.jpg)
This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting or replacing tools, the top barriers slowing the purchase of AI-enabled tools, and how businesses are validating the claims of AI vendors. more
Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, researchers analyzed the LinkedIn posts of 75 SEO experts that referenced key AI-driven SEO terms. more![Personalization vs. Customization: What's the Difference? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260505-infographic-lg.jpg)
This infographic explores what differentiates personalization from customization in areas like what they are, who has control, which tools are required, and what the goals are. more![Why US Workers Don't Take All Their Vacation Days [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260430-infographic-lg.jpg)
This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do take PTO. more
What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States. more
Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research. more![35 Brands That Saw Web Traffic Jump After Logo Redesigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260428-infographic-lg.jpg)
Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers examined organic web traffic data from 2012 through 2026. more![Influencer Marketing Content and Platform Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260423-infographic-lg.jpg)
This infographic explores the top-produced influencer marketing content types, the engagement rates of five key content types, and the average cost of an influencer engagement across different social platforms. more
The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research. more![Humans vs. AI: How Global Companies Are Handling Translation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260421-infographic-lg.jpg)
This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation. more
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research. more![Are College Students Ready for AI-Driven Workplaces? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260416-infographic-lg.jpg)
This infographic looks at how college students are being taught AI skills and employers' expectations of college graduates' AI skills. more
What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States. more
B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research. more![Is Your Martech Stack Healthy? A Checklist for SaaS Firms [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260414-infographic-lg.jpg)
This checklist helps you determine if your martech stack is streamlined, integrated, and set up to support scaling your SaaS company more![The Content Qualities Correlated With AI Citations [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260409-infographic-lg.jpg)
Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations. more
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