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  • Your Technical SEO Checklist

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018.

  • What the Best SEOs Know About Keyword Research (And Four Tools They Use)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize.

  • The Impact of 17 Factors on Google Search Rank

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Direct website traffic is the factor that most influences how well pages rank on Google's search engine result pages (SERPs), according to recent research from SEM Rush.

  • Six Helpful Tips for Holiday Search Ad Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season.

  • SEO Periodic Table of Link Building and Acquisition [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Even if you failed high school chemistry, you may still enjoy today's infographic: a clean, easy-to-understand "periodic table" to help marketers sort through the noise of link acquisition for search engine optimization.

  • Why and How to Adapt Your Marketing to Voice Search This Year

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face.

  • 13 Statistics That Prove the Value of SEO [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Organic search results are 8.5 times more likely to be clicked on than paid results, according to today's infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it.

  • When and Where Consumers Use Search Engines to Find Local Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers.

  • What's Hot (and What's Not) in Online Retail [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Which keywords and products have been hot with online shoppers in 2017? To find out, SimilarWeb examined data for branded and non-branded search terms that have led the 100 highest-traffic retail sites in the United States this year.

  • The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT examined Google search trend data for 20 categories in the United States.

  • How to Improve Your Marketing ROI With Google AdWords [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.

  • SEO Trends for 2017: How 12 Factors Impact Google Rankings

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.

  • LSI Keywords for SEO: What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does.

  • Google Algorithm Updates: What You Need to Know About Fred [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Earlier this year, Google released a search algorithm update that has since been dubbed "Fred." And though the name is straightforward, what it means for marketers is not. Here's an infographic with the lowdown.

  • Travel-Related Google Search Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent research from Google.

  • How to Harness User Experience as Your Secret Marketing Weapon

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    In this Teach Me How seminar, you'll learn how to identify your customer's current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customer has is so positive that they can't wait to return.

  • How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    How can you ensure a constant flow of new and engaging content to maintain your following and reach new audiences? And how can you improve your SEO? By cleverly recycling old content, you can solve both problems.

  • Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions.

  • Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere.

  • 15 Proven Methods for Increasing Organic Traffic in 2017

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use.