Contributed by Ayaz Nanji
- Are Job Seekers Lying About Their AI Skills?
Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the ...
- The 100 Most Valuable Global Brands in 2023 [Infographic]
Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to ...
- The New Business Environment for Marketing Agencies in 2023
Many American marketing agencies are finding it harder to obtain new business this year compared with last year, according to ...
- How Enterprises Are Using AI for Email Marketing
Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses ...
- Excited and Worried: How Executives Feel About AI [Infographic]
Many executives are excited about the potential for artificial intelligence to help with their work but also overwhelmed by having ...
- How Slow Website Load Times Impact Your Business [Infographic]
Everyone knows that their company's website should load quickly. But exactly how bad is it if pages are slow? What ...
- The Benefits of Using Plain Language in B2B Healthcare Content
Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using ...
- 12 Useful ChatGPT Tone Modifiers for AI-Generated Content [Infographic]
Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve ...
- How Well Are CMOs and CFOs Collaborating?
Most chief marketing officers say the chief financial officer at their firm is willing or very willing to collaborate on ...
- Where Are the AI Jobs Located? [Infographic]
Which countries have the greatest number of job postings related to AI? What share of job posts in US states ...
- How B2B Firms' CRM Usage Is Evolving
B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing ...
- Are Businesses Creating AI Guidelines for Employees?
Most business leaders say it's important for companies to establish internal guidelines regarding how to use AI responsibly, but most ...
- Five Effective Ways to Justify B2B Marketing Spend [Infographic]
How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at ...
- Emerging B2B Trends You Need to Know [Infographic]
B2B professionals are increasingly relying on artificial intelligence solutions, expecting personalized experiences from vendors, and dealing with chatbots, according to ...
- Email Behavior Trends for 2023
How often do people check their email? Why do they look at their inboxes? Which devices do they use? To ...
- Martech Replacement Trends for 2023
Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being ...
- How to Get Started With YouTube Influencer Marketing [Infographic]
Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? ...
- Three Things Every Great SaaS Landing Page Does Right [Infographic]
According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, ...
- The Top Challenges Companies Face in ESG Reporting
Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact ...
- B2B Content Promotion in 2023: Channel and Format Trends
Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.
- Why Employees Are Staying at Their Jobs [Infographic]
This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as ...
- The State of Digital Marketing for the Manufacturing Industry [Infographic]
How are marketers at manufacturing companies feeling about their digital marketing strategies? To find out, Brandpoint partnered with Drive Research ...
- The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend
WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, ...
- Direct Mail Marketing's Top Advantages and Challenges
Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its ...
- What Top Salespeople Do Differently Across the Sales Cycle [Infographic]
What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According ...
- Organic Search vs. Paid Search: What's the Difference? [Infographic]
This infographic from Brafton explores the similarities and differences between organic search and paid search marketing.
- Why Some Companies Are Not Increasing Spend on Generative AI
Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT ...
- Business Video Benchmarks: Retention Rates by Length
What share of viewers watch online videos from businesses all the way to the end? How is the retention rate ...
- Tips for Setting Up Your First TikTok Ad Campaign [Infographic]
This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first ...
- SaaS Stats You Need to Know in 2023 [Infographic]
The size of the software-as-a-service (SaaS) industry is expected to grow 214% this decade. That's just one of the stats ...
- How Attitudes Toward AI Vary Among Countries and Demographics
Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes vary widely among countries ...
- Marketers' Biggest Concerns About AI
Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating ...
- The Top 10 Passive-Aggressive Workplace Email Phrases [Infographic]
Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People ...
- The Top 50 Podcasts in the United States [Infographic]
Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a ...
- 15 Billion and Counting: The Surge of AI-Generated Images Online
More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from ...
- Speed It Up: What Makes Customer Support Experiences Good
People say the most important aspect of a good customer support experience is that the company respond quickly, according to ...
- The Biggest Workplace Red Flags [Infographic]
Employees and job seekers say micromanagement is the biggest red flag in a workplace, according to a recent survey of ...
- Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]
How can you ensure that your marketing campaigns will be engaging, memorable, and compelling? By testing via a "message map" ...
- How Marketing AI and Automation Are Helping Small Businesses
Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, ...
- Four Key Benefits of Using a CRM for Content Marketing [Infographic]
This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four ...
- The State of In-Person B2B Events in 2023
Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people ...
- The Differences Between Marketing and Branding [Infographic]
The terms "marketing" and "branding" are sometimes used interchangeably. However, whereas there is overlap between the two disciplines, they are ...
- Healthcare SEO Trends for 2023: AI to the Rescue?
Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according ...
- Why Thought Leadership Content Fails
Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal ...
- What AI Needs to Learn From Humans [Infographic]
This infographic covers the growth of AI, why the idea of it being "human-free" is a myth, and how its ...
- The Anatomy of a Great Blog Post Introduction [Infographic]
This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out.
- Which Types of Social Media Posts Get the Most Interactions?
Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, ...
- How Business Owners Feel About Threads [Infographic]
Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? ...
- SaaS Case Study Marketing Trends for 2023
Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want ...
- The Marketing Searches Most Associated With Malware [Infographic]
"How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from ...
- How Employers' Political Stances Affect Recruiting and Retention
A significant share of workers say they would be deterred from taking a job offer if the company takes a ...
- How B2B Marketers Define 'Revenue Marketing'
B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research ...
- The 100 Most Valuable Global Brands [Infographic]
Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to ...
- What Remote Workers Do While on the Clock [Infographic]
More than half of remote workers say they've cooked food and done laundry while on the clock, according to a ...
- The State of B2B Sales in 2023
B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, ...
- The Top AI Tools by Search Volume and User Rating
Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have ...
- The 12 Breakthrough Brands of 2023 [Infographic]
AI, healthcare, metaverse, matrimonial, and canned fish brands have been among the biggest disruptor brands this year, according to the ...
- The Core Audiences of Different Audio Formats [Infographic]
Do audio formats such as radio, streaming, and podcasts have different core audiences? To find out, Edison Research looked at ...
- The Biggest Blocks During the Email Production Process
Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and ...
- How AI Rewrote the Slogans of 50 Well-Known Brands
Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had ...
- How Content Marketing Builds Brand Loyalty [Infographic]
This infographic looks at how content can help build brand loyalty in five ways: positioning your brand as a trusted ...
- Do Investors Prefer Pitch Decks Created by Humans or AI? [Infographic]
Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, ...
- The State of SMS Marketing in 2023
Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find ...
- How to Recruit and Retain Gen Z Talent [Infographic]
This infographic from Abode explores data points and best-practices related to successfully hiring and retaining Gen Z talent.
- The Biggest Benefits of Improving Company Culture
Executives say the biggest benefits of improving company culture are increased productivity and improved retention, according to recent research from ...
- The Top Skills Among B2B Marketers on LinkedIn
Which skills are the most common for B2B marketers to list on their LinkedIn profiles? To find out, researchers at ...
- The Pros and Cons of Using Humor in Marketing [Infographic]
Being funny is good, right? Well, not always. This infographic from Media Update looks at the pros and cons of ...
- What People Need at Each Stage of the Buyer's Journey [Infographic]
This infographic from Giraffe Social Media looks at what your audiences want at each stage of the buyer's journey and ...
- YouTube's Rebound: Ad Revenue Forecasts for 2023-24
YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform ...
- How B2B Marketers Feel About AI
Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel ...
- 10 Video Marketing Stats You Need to Know [Infographic]
This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers.
- Five Google Display Network Best-Practices [Infographic]
This infographic from Brafton covers how to ensure your GDN campaigns achieve the highest possible return on investment.
- B2B Leaders Survey: Marketing Trends for 2023
Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent ...
- The Average Tenure of CMOs at Big Companies
How long have chief marketing officers been on the job at large enterprises and advertisers? What are the backgrounds of ...
- Data Cleansing 101: What Marketers Need to Know [Infographic]
This infographic looks at the dangers of dirty data, the different types of dirty data, and the steps you should ...
- Eight Essential On-Page SEO Elements to Focus On [Infographic]
This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings.
- Why People Delete Apps From Their Phones
Why do people delete apps from their mobile phones? How long does it take before they make the decision to ...
- Five LinkedIn InMail Best-Practices [Infographic]
This infographic explores how to craft a successful InMail strategy so your business's messages stand out, resonate with recipients, and ...
- Five Sales Strategies B2B Firms Are Using to Boost Market Share
Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, ...
- Five Critical Areas Salespeople Need to Improve On [Infographic]
This infographic explores five areas where there's a significant gap between sellers' self-confidence and buyers' dissatisfaction: communicating value, bringing ideas, ...
- Companies With the Best and Worst Reputations Among Americans
Which highly visible companies have the best and worst reputations among Americans? To find out, Axios and The Harris Poll ...
- Spotify Marketing: A Beginner's Guide [Infographic]
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve ...
- What Makes Customer Service Experiences Great or Terrible?
Which factors contribute most to great and terrible experiences when customers contact businesses? To find out, Oracle and Ascend2 surveyed ...
- The Role of Authenticity in the Online Path to Purchase [Infographic]
This infographic looks at the role reviews/ratings and customer service play in conveying brand authenticity, and how that authenticity translates ...
- How Americans Feel About Artificial Intelligence
Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also ...
- The Five Key Metrics Every CMO Should Be Tracking [Infographic]
Which metrics should CMOs be following closely? This infographic covers the five they should be tracking: return on investment, customer ...
- The 10 Strongest and Most Valuable Global B2B Brands
Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand ...
- How Search Changed Last Year [Infographic]
This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in ...
- The Digital Marketing Jobs That Will Be Disrupted Most by AI
Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, ...
- How Business Owners Feel About Twitter's New Check Marks [Infographic]
Earlier this year, Twitter began to wind down its free verification program. It now requires a paid subscription to receive ...
- How Small Business Owners Are Using AI [Infographic]
Are small business owners using tools powered by artificial intelligence? If so, which tasks are the tools helping with? To ...
- Search Advertising Spend Trends for 2023
Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, ...
- Does Marketing or Sales Own Customer Strategy?
Most senior marketers say that customer strategy is not equally owned by Marketing and Sales in their organization, according to ...
- The 10 Most Popular Email Greetings and Sign-Offs [Infographic]
How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their ...
- Successful Business Owners' Advice for Scaling Operations [Infographic]
How can small businesses successfully achieve scale? To find out, Clarify Capital surveyed 1,010 business owners, top-level executives, and senior ...
- Why Sales Teams Reject Leads From Marketing
Why do salespeople reject leads that come from their firm's marketing team? Why do marketers think leads are rejected? To ...
- How the Pandemic Permanently Changed Marketers' Strategies
Many senior marketers say the COVID-19 pandemic drove lasting strategy shifts, such as spurring them to target new customer segments ...
- What the Email Marketing Funnel Looks Like [Infographic]
This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email ...
- What Cloud Outages Mean for Your Business [Infographic]
This infographic looks at what Cloud outages are, why they happen, and what the impact can be on your business.
- The Value of Intent Data for B2B Go-to-Market Teams
B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to ...