Presenter: Craig Spiezle
Broadcast on
Thursday, May 10, 2007
Duration: 90 minutes
Cost: $129
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Okay, you read the CAN-SPAM Act of 2003. You may have implemented some form of authentication into your outgoing email practices. But how much do you really know about the rules of email deliverability?
Fact is, these rules have been steadily changing since CAN-SPAM. As threats to the inbox evolve and get smarter — think image-based spam, phishing, farming, etc. — the best practices of yesterday are not necessarily capable of fully dealing with the threats of today.
Marketers need to constantly adapt along with those changes to stand the best chance of getting to their customers' inboxes. The current trends in deliverability, reputation and spam show that they are not adapting as well as they should, and a little re-education and authentication update could make the world of difference to email success rates and customer satisfaction.
Attend this seminar and get a Microsoft insider's view on how you can improve your odds of getting your messages to the right destination. Please note: Many examples in this session describe security measures as they relate to Hotmail.com, but similar measures are being taken by most large corporations and email service providers. This content is relevant to anyone doing serious email marketing today.
Marketing professionals who rely on email in their communications arsenal.
Craig Spiezle is the director of online safety strategies and technologies for Microsoft Corp. and is responsible for coordinating Internet safety efforts including anti-spam and anti-phishing technologies. In this role, Spiezle manages the company's involvement with industry working groups, industry partners and governmental agencies.
Craig is on the Board of MAAWG, Steering Committee of APWG and the founder and Executive Director of the Authentication and Online Trust Alliance.
Starting with Microsoft in 1992, Spiezle has held various managerial positions including international channel development, OEM licensing and product support, where he led product launches, business development and technology partnerships. During his tenure, Spiezle pioneered research into the convergence of technology and an aging society, authoring books and papers and presenting worldwide including to the United Nations, U.S. Senate and to other organizations demonstrating the benefits of computing and its impact to creativity, community and employability.
Craig Spiezle holds a BS in Photographic Sciences from Rochester Institute of Technology, and an MBA from Seattle University.
Of the participants who evaluated this seminar, 85% would recommend it to a colleague. Some of their comments:
"This seminar offers some good points about what is happening with emails/spam today and the trends and what the tools are that are available."
"In terms of technical content, it's strong. The presenter was good, spoke clearly and came across as knowledgeable."
"Craig is very knowledgeable - but spoke to us as IT people in some cases (not as marketers). I had a little trouble following all the tech info and acronyms."
"The questions [during the Q&A] were where I got some of the most specific information. Thanks!"
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