CAN-SPAM: How-to articles covering the latest marketing tactics, tips, and strategies.

• US Companies Unprepared for Canada's New Anti-Spam Act
  In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law ...
  CAN-SPAM, Email Lists, Email Marketing, Research Summaries, Social Media
• Five Ways to Keep Subscribers From Hitting the Spam Button
  There's the legal definition of spam—as outlined in CAN-SPAM—and then there's the real-world definition used by many of your subscribers: any piece of email I'd rather not receive. Even recipients ...
  CAN-SPAM, Customer Behavior, Email Campaigns, Marketing Tips
• What Does Opt-In Really Mean?
  The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
  CAN-SPAM, Email Lists, Email Marketing, Permission Email Marketing
• Why CAN-SPAM Compliance Isn't Enough
  "A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are ...
  CAN-SPAM, Customer Behavior, Email Marketing
• Mastering the Language of Email Marketing
  "Every industry has its own language," writes DJ Waldow in an article at MarketingProfs. "The email marketing community, too, has its own jargon that sets it apart. And if you ...
  CAN-SPAM, Email Marketing, Writing
• 17 Email Marketing Terms Every Business Should KnowDJ Waldow
  Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms ...
  CAN-SPAM, Email Lists, Email Marketing, Marketing Tips, Permission Email Marketing
• Does This Look Like Spam to You?
  "We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you ...
  CAN-SPAM, Customer Behavior, Email Marketing, Spam
• Take This Plan and Shove It!
  "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
  CAN-SPAM, Email Marketing, Management, Marketing Smarter
• That's Too Fwd:
  When he saw a reputable marketer praising the use of Fwd: in the subject line of an original email, Matt Hill decided to explain why he disagrees. "[E]ven selectively this ...
  CAN-SPAM, Email Marketing
• CAN-SPAM: My BFF
  Anyone who hears the acronym CAN-SPAM can be excused for assuming it's intrusive and onerous; but in an article at MarketingProfs, Neil Anuskiewicz says the legislated guidelines actually make you ...
  CAN-SPAM, Email Marketing

CAN-SPAM: Online seminar broadcasts from the best minds in marketing

• Getting Through and Staying Clean: Better Email DeliverabilityBroadcast on 8/14/2008 with Karen Talavera, James O'Brien
  Email marketers have more challenges than ever when it comes to breaking through inbox barriers. This is the first of two seminars aimed at helping you get your messages to your intended readers.
  CAN-SPAM, Email Deliverability, Email Marketing, Measurement, Metrics
• Reaching Your Prospect's Inbox: Better Email DeliverabilityBroadcast on 5/10/2007 with Craig Spiezle
  Attend this seminar and get a Microsoft insider's view on how you can improve your odds of getting your messages to the right destination. This content is relevant to anyone doing serious email marketing today.
  CAN-SPAM, Customer Satisfaction, Email Deliverability, Email Marketing, Marketing Tips, Measurement
• Email Marketing Success: 10 Campaigns Examined for Better and for WorseBroadcast on 8/24/2006 with Stephan Spencer
  This virtual seminar is going to get "hands on" with reviews of actual email campaigns submitted by MarketingProfs members. If you've ever wondered what you were doing wrong with your email marketing, this is the seminar for you.
  CAN-SPAM, Email Campaigns, Email Marketing, Email Subject Lines, Preview Pane, Value Propositions, Writing

CAN-SPAM: Marketing downloads for the busy professional

• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing