Marketing Resources: Email Marketing

• Five Steps for Building Your Email and SMS Lists via Social Mediaby Chris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.
  More articles on Community, Customer Acquisition, Email Lists, Email Marketing, Facebook, Marketing Tips, Personalization, Social Media
• You Botched That Marketing Email. Now What?by John Murphy
  Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively.
  More articles on Email Campaigns, Email Lists, Email Marketing, Links, Marketing Tips
• Seven Tips for Forging an Appropriate Online Apologyby Denise Keller
  Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are still worthy of their trust, confidence, and respect.
  More articles on Customer Relationships, Email Marketing, Marketing Tips, Small Business, Social Media
• The Email Marketer's Success Kit: Five Trends for 2012by Maciej Ossowski
  Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year.
  More articles on Email Campaigns, Email Marketing, Marketing Tips, Personalization
• Managing Chaos: The Marketing Approachby John Thomson
  Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape.
  More articles on Brand Positioning, Collaboration, Email Marketing, Marketing Smarter, Marketing Strategy, Social Media
• Why and How Email Feedback Loops Increase Customer Satisfaction and Reduce Complaintsby Tom Sather
  If you are a large-volume sender of email, you should be signed up for all available feedback loops. Learn how feedback loops can help report spam, increase customer satisfaction, and reduce end-user complaints.
  More articles on Customer Behavior, Customer Satisfaction, Email Marketing, Email Service Providers, Spam
• Five Commandments of Small-Biz Email Marketing Awesomenessby Gary Levitt
  Is email marketing for your small business even worth doing? Yes, if you do it well. To ensure your campaigns are effective, you should be practicing the Five Commandments for email awesomeness.
  More articles on Content, Email Marketing, Marketing Tips, Small Business
• Keeping Score: Make Tracking Stats Fun With Gamificationby Andy Crestodina
  Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email marketing efforts.
  More articles on Customer Behavior, Email Marketing, Gamification, Marketing Analytics, Metrics, SEO, Social Media
• What's Wrong With Your Email: A Second Look at Proven Attention Grabbersby Olga Taylor
  When soliciting business via email, there's a right way and a wrong way to grab your subscriber's attention and interest. Here's a real-life example—and a detailed critique—of an email solicitation gone awry.
  More articles on B2B Marketing, Copywriting, Email Marketing, Email Subject Lines, Spam
• Email Creative: Standing Out From the Crowdby Karen Talavera
  With email inboxes more crowded than ever, your message's successful arrival in the recipient's inbox is half the battle. The second half of that battle is standing out from the crowd. Here are three tips that'll help you get noticed.
  More articles on Copywriting, Creativity, Email Marketing, Email Subject Lines, Marketing Tips
• SMS Marketing: How to Harvest Your Customers' Mobile Detailsby Bill Hilton
  SMS marketing is a huge growth area for all businesses. It's cheap, easy to track, direct, and personal. Interested? Learn how to collect your customers' mobile numbers—and keep them open to receiving texts.
  More articles on Customer Relationships, Email Marketing, Marketing Strategy, Mobile Marketing, SMS
• Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message Typesby Karen Talavera
  Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream.
  More articles on Email Campaigns, Email Marketing, Marketing Tips, Newsletters, Personalization, Targeting
• Get 'Em While They're Hot: Six Ways to Maximize Lead Conversionby Sammy James
  Are you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.
  More articles on CRM, Email Marketing, Lead Generation, Lead Nurturing, Sales
• How and Why Email Marketers Should Integrate Social by Bob Hale
  When social media use first took off, many posed the question, "Is social media going to kill email?" But savvy email marketers soon realized they could use social media to their advantage. Here's how.
  More articles on Community, Content, Customer Engagement, Email Marketing, Social Media
• Creating an Interactive Experience: Trends in Email, Mobile, and Social Marketingby Len Shneyder
  Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ecosphere.
  More articles on Email Marketing, Interactive Marketing, Marketing Tips, Mobile Marketing, Social Media
• Six Do's and Don'ts of Email Designby John Murphy
  Without a well-crafted, clear, and consistent email design for your brand, your messages could be lost—or ignored—in the vast digital space. Here's how you should and shouldn't design your emails to get results.
  More articles on Content, Creativity, Email Marketing, Marketing Tips
• Want to Create Email Marketing Value? Check Out the Direct Mail in Your Mailboxby Ryan Morgan
  Direct mail certainly isn't what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email marketing. Consider these key lessons.
  More articles on Direct Marketing, Email Marketing, Email Subject Lines, Marketing Tips, Segmentation
• Tactics for Engaging Email Subscribers: Five Companies Getting It Rightby Kara Trivunovic
  What's the use in crafting clever emails if they get relegated to the bulk folder? Engagement rates will determine whether or not your emails will make it to the inbox. Learn how to drive engagement and get your messages read.
  More articles on Creativity, Customer Engagement, Email Marketing, Web Analytics
• Three Email Message Types You Can't Afford to Ignoreby Karen Talavera
  It's easy to bore your customers to death with email when you're sending them the same type of message repeatedly. Keep them interested by weaving these message types into your email marketing stream throughout the year.
  More articles on Content, Email Campaigns, Email Marketing
• Email Subscriber Engagement Checklist: Six Tips to Keep Handyby Ryan Deutsch
  Engaged subscribers often make up only 30-40% of an email marketer's database, meaning at least 60% of recipients ignore communications. Here's how to keep your messages out of the trash bin—and stimulate engagement.
  More articles on Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips

See all 251 marketing articles related to Email Marketing

• Are Popover Forms Right for You?
  Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers ...
  More articles on Email Lists, Email Marketing, Marketing Smarter
• SMBs Missing Email List-Building Opportunities
  Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any ...
  More articles on Email Lists, Email Marketing, Research Summaries, Small Business
• Four Ways to Optimize Your Email's Call to Action
  Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During ...
  More articles on Copywriting, Email Marketing, Marketing Tips
• Four Tips for Generating Leads With Email
  "Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But ...
  More articles on Email Marketing, Email Subject Lines, Lead Generation, Writing
• Four Ways Small Businesses Can Make a Big Email Splash
  "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
  More articles on Customer Relationships, Email Campaigns, Email Marketing, Small Business
• Three Tips for Effective Feedback-Loop Management
  "If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? ...
  More articles on Customer Satisfaction, Email Marketing, Marketing Smarter, Reputation Management
• The Importance of Relevance: A Cautionary Tale
  "Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
  More articles on Community, Content, Customer Retention, Email Marketing
• Four Timeless Email Copywriting Commandments
  Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you ...
  More articles on Content, Copywriting, Email Marketing
• How to Avoid Four Deadly Email Program Sins
  "There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the ...
  More articles on Content, Email Marketing, Marketing Tips, Personalization
• Do Your Product Suggestions Delight or Alienate Subscribers?
  We all know purchase confirmations are a great place to suggest complementary products and generate additional sales. But how well does your system work? In a post at the Bronto ...
  More articles on Content, Email Marketing, Personalization
• 'Tis the Season to Be Marketing-Savvy With Email and Social Media [Slide Show]by Jeff Revoy
  The holiday season is the busiest time of year for many businesses. Break through all of the noise with these six essential tips that'll kick your email and social media ...
  More articles on Customer Behavior, Email Marketing, Marketing Tips, Social Media
• Marketers to Integrate Social Media and Email in 2012
  More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according ...
  More articles on Email Marketing, Research Summaries, Social Media
• Email Viewership Report: Opens via iPad Up 73%
  Mobile email viewership is climbing: Some 23% of email messages were viewed via mobile devices* during the six months ended September 2011, up 34% from the previous six-month period, according ...
  More articles on Consumer Electronics, Customer Behavior, Email Marketing, Research Summaries
• Why Targeting Matters
  In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. ...
  More articles on Email Marketing, Segmentation, Targeting
• Six Spins on Six Holiday Email Marketing Traditions [Slide Show]by Loren McDonald
  Holiday traditions make the season special. But, sometimes, the most time-honored traditions need a little freshening up. Maximize your revenue by adding some new twists to your holiday marketing initiatives.
  More articles on Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips, Promotions, Social Media
• Six Last-Minute Holiday Email Marketing Tactics [Slide Show]by Jim Davidson
  The holidays are hectic for marketers. But they don't have to be. Here are six marketing tactics you can implement today to ensure a successful holiday season—without too much heavy ...
  More articles on Email Campaigns, Email Marketing, Personalization, Segmentation
• How Would You Register Existing Subscribers for a New Newsletter?
  When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic? In a post at ...
  More articles on Email Marketing, Marketing Tips, Newsletters
• Three Tips for a Pitch-Perfect Pitch
  "Journalists are bombarded with pitches every day, all day long," writes Mary Reed at MarketingProfs. "The pitches arrive via phone, fax, email, and even social media sites. Because of the ...
  More articles on Email Marketing, Marketing Smarter, Personalization, Public Relations
• Four Tips for Mobile Email Design
  "Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, ...
  More articles on Email Marketing, Marketing Strategy, Marketing Tips, Mobile Marketing
• 'Tis the Season to Be Grateful: Five Thank-You Email Triggers
  It's the time of the year when businesses need to say "Thank you!" to their customers during the holiday season. And what better way than event-driven email campaigns that show ...
  More articles on Customer Relationships, Email Campaigns, Email Marketing

See all 369 marketing Daily Posts related to Email Marketing

Email Marketing case studies, deconstructing real life examples and illustrating lessons learned

• How Icebreaker Drove Holiday Sales With Emailby Icebreaker
  Case Study: How a unique approach to email helped New Zealand-based clothing brand Icebreaker dramatically improve its 2009 holiday sales.
  More case studies on Case Studies, Customer Engagement, Email Campaigns, Email Marketing, Segmentation, Testing
• Reviving the Dead List to Grow Email Revenuesby Perricone MD
  CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made.
  More case studies on Case Studies, Copywriting, Customer Relationships, E-Commerce, Email Marketing, Segmentation
• Three Small (Biz) Steps to Increased Product & Service Sales, Recession Editionby Paul Hyland Salon & Day Spa
  CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how.
  More case studies on Case Studies, Customer Acquisition, Customer Retention, Email Marketing, Promotions, Recession, Referrals, Small Business
• How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via Emailby Intermix
  CASE STUDY: Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out from the clutter. Here's how one retailer tweaked its email program to grow revenue, even in this market.
  More case studies on Case Studies, Email Marketing, Segmentation, Targeting, Women
• How a Targeted Lead-Development Program Earned an IT Company 34% Yearly Growth for Five Years (and Counting)by CenterBeam
  CASE STUDY: For IT company CenterBeam, sales is indeed a numbers game, but not in the traditional sense. Rather than trying to engage as many leads as possible, the company's sales force instead nurtures a smaller quantity of well-qualified prospects.
  More case studies on Case Studies, Email Marketing, Lead Generation, Lead Nurturing, Targeting
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
  More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
• How an Email Marketing Solution Startup Signed up 300 Customers in 7 Daysby Mad Mimi
  This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally to certain segments of the tech community, including bloggers. The result: a grassroots-driven awareness, positive buzz, and some 300 new customers within a week.
  More case studies on Blogging, Case Studies, Customer Acquisition, Email Campaigns, Email Marketing, Word of Mouth
• How a Digital Input Device Manufacturer Increased Engagement With Customers, Upped Holiday Salesby Wacom Technology Corp.
  Wacom's digital pens and their capabilities are well-known in the business world. To continue growing, however, the company needed to address the consumer market. Here's how it effectively reached a new fan community.
  More case studies on Case Studies, Creativity, Customer Engagement, Email Marketing, Hiring Outside Resources, Sales, Websites, Word of Mouth
• How a Seasonal Business Increased Off-Season Sales With Five Simple Email Tacticsby Blooms Today
  Business for Blooms Today boomed around Mother's Day and Valentine's Day. But the company needed a way to drive sales during non-peak times. Via a new email strategy, it increased non-seasonal sales—as well as open and clickthrough rates—and grew its email list 40% in just over a year.
  More case studies on Case Studies, Email Campaigns, Email Marketing, Promotions, Sales
• How a Software Firm's Soft-Sell, Educational Webcasts Helped Double Salesby Softrax Corp.
  Softrax Corp.'s enterprise software automates a company's entire revenue cycle. With the advantages of automation not always apparent to potential customers, Softrax based its marketing strategy on educating the market, while competitors relied mostly on advertising. Webcasts featuring government and industry experts—with only an indirect connection to Softrax apparent—formed the core of the new strategy, and within four years helped double revenues.
  More case studies on Case Studies, Customer Engagement, Email Marketing, Podcasting, Sales

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Email Marketing online seminar broadcasts from the best minds in marketing

• Subject Lines: The Hidden Impact on Email Subscriber BehaviorBroadcast on 8/18/2011 11:00:00 AM
  More seminars on Creativity, Customer Behavior, Email, Email Marketing, Email Subject Lines, Writing
• MarketingProfs University: 5 Email Marketing Trends You Can't IgnoreBroadcast on 5/12/2011 11:00:00 AM
  More seminars on Content, Email Campaigns, Email Marketing, Mobile Marketing, Social Media
• Charting New Frontiers: Marketing Discoveries from the B2B ForumBroadcast on 4/21/2011 11:00:00 AM
  More seminars on B2B Marketing, Community, Email Marketing, Lead Quality, Marketing Strategy, Marketing Tips, ROI, Videos
• Fireside Chat: Hot Tips about Digital Marketing from DMFBroadcast on 12/16/2010 11:00:00 AM
  More seminars on Digital Marketing, Email Marketing, Interactive Marketing, Social Media
• Leveraging Email, Mobile, and Social Media to Engage and Retain CustomersBroadcast on 11/18/2010 11:00:00 AM
  More seminars on Customer Engagement, Customer Retention, Digital Marketing, Email Marketing, Lead Nurturing, Mobile Marketing, Social Media
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 11:00:00 AM
  More seminars on Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites
• Sneak Peek: B2B Forum 2009 in BostonBroadcast on 5/7/2009 11:00:00 AM
  More seminars on B2B Marketing, Branding, Customer Retention, Email Marketing, Lead Generation, Metrics, Social Media, Trade Shows/Events
• Mobile Marketing: How to Harness the Power of the Small ScreenBroadcast on 11/20/2008 11:00:00 AM
  More seminars on Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth
• Getting Through and Staying Clean: Improving Your Email Sender ReputationBroadcast on 8/15/2008 11:00:00 AM
  More seminars on Customer Relationships, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• Getting Through and Staying Clean: Better Email DeliverabilityBroadcast on 8/14/2008 11:00:00 AM
  More seminars on CAN-SPAM, Email Deliverability, Email Marketing, Measurement, Metrics
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008
  More seminars on Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving SalesBroadcast on 5/15/2008 11:00:00 AM
  More seminars on B2B Marketing, Email Marketing, Marketing Challenges, Marketing Tips, Metrics, Sales, Social Media
• Solving B2B Marketing Dilemmas: A Sneak Peek at the Chicago B2B Forum on Driving SalesBroadcast on 9/6/2007 11:00:00 AM
  More seminars on B2B Marketing, Email Marketing, Management, Marketing Challenges, Sales, Social Media, Word of Mouth
• Reaching Your Prospect's Inbox: Better Email DeliverabilityBroadcast on 5/10/2007
  More seminars on CAN-SPAM, Customer Satisfaction, Email Deliverability, Email Marketing, Marketing Tips, Measurement
• e-Newsletters: Get Attention and Build LoyaltyBroadcast on 2/22/2007 11:00:00 AM
  More seminars on Creativity, Customer Engagement, Customer Retention, Email Marketing, Measurement, Newsletters, Writing
• Crash Course #8: Email - The Power Channel in Direct Marketing TodayBroadcast on 2/15/2007
  More seminars on Benchmarking, Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Metrics, Sales
• Email Marketing Success: 10 Campaigns Examined for Better and for WorseBroadcast on 8/24/2006 11:00:00 AM
  More seminars on CAN-SPAM, Email Campaigns, Email Marketing, Email Subject Lines, Preview Pane, Value Propositions, Writing
• 12 Creative Campaigns Up Close: Analyzing Direct Marketing CommunicationsBroadcast on 7/6/2006 11:00:00 AM
  More seminars on Copywriting, Direct Marketing, Email Marketing, Marketing Tips
• Branding On-line: What Works and Why?Broadcast on 4/7/2005 11:00:00 AM
  More seminars on Branding, Customer Experience, Email Marketing, Marketing Tips, Online Marketing

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Email Marketing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create a Lead Generation Form in MailChimpReleased on 1/13/2012 10:00:00 AM
  More Take 10 on Copywriting, Email Lists, Email Marketing, Lead Generation, Sales, Targeting
• Take 10: How to Build a Better, Smarter Email ListReleased on 5/20/2011 10:00:00 AM
  More Take 10 on Email Lists, Email Marketing, Marketing Tips, Permission Email Marketing
• Take 10: How to Socialize Your Email CampaignsReleased on 3/18/2011 10:00:00 AM
  More Take 10 on Content, Email Marketing, Links, Marketing Tips, Social Media
• Take 10: How to Write the Perfect Email Marketing Subject LineReleased on 9/3/2010 10:00:00 AM
  More Take 10 on Copywriting, Email Marketing, Email Subject Lines

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Email Marketing marketing downloads for the busy professional

• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  More tools on Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  More tools on Digital Marketing, Email Marketing, Facebook, Keywords, LinkedIn, Marketing Strategy, Marketing Tips, Social Media, Twitter, Websites
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  More tools on Branding, Case Studies, Customer Relationships, Email, Email Deliverability, Email Marketing, Lead Generation
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  More tools on Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth
• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  More tools on Email Deliverability, Email Lists, Email Marketing, Lead Generation, Lead Quality, Marketing Budgets
• Email Marketing How-To Guide
  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
  More tools on Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Preview Pane
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  More tools on Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing
• Benchmark Survey: Communication Skills
  Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.
  More tools on Career Management, Email Marketing, PowerPoint, Public Speaking, Writing
• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  More tools on Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing

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