• Making Your Email 'Social-able'  by Kara Trivunovic
  Take a minute and think about the folks with whom you socialize. You may have a professional network (LinkedIn) and a personal network (Facebook). You may tweet for fun or business, or for both—or maybe you just follow some sports ...
  More articles on Customer Behavior, Email Marketing, Facebook, Marketing Strategy, Social Media
• Email Marketing Tips for the 2009 Holiday Season by Alex Williams
  The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a powerful tool that retailers can use to build their brands ...
  More articles on Brand Awareness, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips
• Three Strategies for Inspired Holiday Email in Tough Times by Karen Talavera
  The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush. Already, it's holiday marketing time. Yet, in recessionary periods, what is normally ...
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• Improving Campaign Deliverability for PC and Mobile Users by Wendy Lowe
  All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant evolution of technology means more people are checking their email ...
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• Measuring What Matters in Email Marketing, Part 2 by Karen Talavera
  There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five approaches, along with appropriate measures and usable insights for each.
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• Growing Subscription Revenue With Triggered Emails and Online Renewals: How Three Companies Did It by Winston Bowden
  Publishers, membership-based organizations, and anyone who manages subscriptions can benefit from triggered emails by using date-based triggers to remind customers to renew. Automating this process saves time and money. Even more important, using triggered emails can significantly boost your response ...
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• Measuring What Matters in Email Marketing, Part 1 by Karen Talavera
  It's high time for email marketers to assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter. So how do you figure out what matters? Hint: There is no one-size-fits-all answer.
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• Segment Email and Social Networks for a Vitamin-Power Boost by Stephanie Miller
  Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.
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• Grow Your Opt-in Email List: A Five-Step Guide by Kimberly Smith
  Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal.
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• In Email, Emphasize Quality, not Quantity by Louis Chatoff
  Email marketing has rapidly become all about quality: the quality of the sender's content and the quality of the sender's email addresses. Keeping the content simple and valuable is the key to crafting a quality email message. Trying to cram ...
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• Eliminate Fear: Use Your Click-Through Data! by Josh Nason
  In every email campaign, you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails. If you're using a proper email service provider (ESP), you should be able ...
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• Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials by Karen Talavera
  What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it ...
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• A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment by Steve Adams
  Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners.
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• How to Use Predictive Analysis to Make Email Marketing Even More Profitable by Arthur Middleton Hughes
  Predictive analysis has a long and profitable history with direct mail. Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely to be interested. Email marketing is a different ...
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• Case Story: Boosting Email-Subscriber Satisfaction by Stephanie Miller
  Sometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., faced a challenge to engage email subscribers because of two common but seemingly incongruent realities.
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• Data-Driven Campaigns: Five Ways to Leverage the Customer Data You Have to Drive Conversions and Sales by Morgan Witt
  As marketers, we are all looking to reach "nirvana": targeting the right person with the right message at the right time. It's the clear path to driving conversion rates that exceed expectations. The days of blasting promotion messages to all are ...
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• Man Bites Giraffe II: A Return Visit With Email Subject Lines From Real Companies by Josh Nason
  When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want to get across, that subject line better be good... or ...
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• Nine Email Tactics That Can Put You Out of Business by Gwen Moran
  As the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are ...
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• Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media by Ross Kramer
  There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; ...
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• Three Ways to Personalize Your Email Marketing: Remember Who You're Talking to by Karen Talavera
  Sometimes we get so caught up in the procedural logistics of email marketing that we forget we're communicating with real people. We think in terms of lists, databases, target audiences, and segments. With email, as with conventional channels, it's important to ...
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• Somebody's Watching Me
  In March 2008, Amber Duick began receiving email messages from a criminal fugitive who identified himself as Sebastian Fowler. "Amber, mate!" read one missive. "Coming 2 Los Angeles. Gonna lay ...
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• Why? Because I Can!
  "Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice ...
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• [Your Name Here]
  Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes ...
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• Wonder-Twin Powers, Activate!
  Inactive subscribers are a conundrum for email marketers. Although they treat your messages with apparent indifference, they never opt out; as a result, you continue to send messages that they ...
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• Who Invited You?
  Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month ...
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• Reports of Email's Death Exaggerated
  While some believe that the rise of Twitter and Facebook has sounded email's death knell, Jordan Cohen, writing at the Pivotal Veracity blog, disagrees. He takes issue with statements like ...
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• Want Spam With That Spam?
  A few years ago, Neil Schwartzman downloaded—but never used—the trial version of an anti-spam software program. "It turned out it was Windows-only," he explains at his blog, "so I never ...
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• D0n't Do T.his
  If you visit political blogs, you may have noticed that some bloggers try to outsmart content filters that flag incendiary words by substituting numbers and symbols for letters (e.g., pr0p@ganda), ...
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• Are You That Into Me?
  "During the sales process [with potential email service providers] you will meet rainmakers, executives, subject-matter experts, high-level technical support, and creative directors and so on," says Bryan Stapp in a ...
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• The Ho-Ho Heat Is On
  "The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online," says eROI's Alex Williams ...
  More articles on Email Marketing, Marketing Strategy, Measurement
• Here Today, Bored Tomorrow
  You've done a great job of cultivating your email list—and your subscribers have rewarded your efforts with extraordinary loyalty. So far, so good. But Mark Brownlow of Email Marketing Reports ...
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• Digital Marketing Factbook: A Glimpse Inside
  This article presents a small sampling of the vital research data about today's email, search, and social media marketing that's contained in the MarketingProfs Digital Marketing Factbook, designed to be ...
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• Does This Look Like Spam to You?
  "We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you ...
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• Ready—Set—Deliver
  Your offer could be good—heck, your offer could be great—but still not compel your email subscribers to take action. Why? What is the magic that leads to great email conversion ...
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• Cheer-in the Holidays!
  "The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. ...
  More articles on Creativity, E-Commerce, Email Marketing, Websites
• Just Give Me the Facts, Ma'am
  When your email campaigns encounter deliverability issues—especially those for which you are not at fault—you might think the best way to resolve your problem is to make friends with an ...
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• Don't Be Guilty by Association
  You have a squeaky-clean opt-in list of subscribers who love the content you send—including highly relevant offers from your partners. But if you're using third-party content and templates (their HTML ...
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• Just Show Me What You Want
  When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases ...
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• Is This Stamp-Worthy?
  "Stamps (remember those?) make direct mail work," says Seth Godin in a post at his blog. "Because it costs money to send a piece of junk mail, you'll think two ...
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• Try an Event-Driven Email
  In a post at the Email Wars blog, Dylan Boyd praises a recent message from Banana Republic. The minimalist email used simple text on an all-black background to announce an ...
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Email Marketing case studies, deconstructing real life examples and illustrating lessons learned

• Reviving the Dead List to Grow Email Revenuesby Perricone MD
  CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made.
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• Three Small (Biz) Steps to Increased Product & Service Sales, Recession Editionby Paul Hyland Salon & Day Spa
  CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how.
  More case studies on Case Studies, Customer Acquisition, Customer Retention, Email Marketing, Promotions, Recession, Referrals, Small Business
• How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via Emailby Intermix
  CASE STUDY: Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out from the clutter. Here's how one retailer tweaked its email program to grow revenue, even in this market.
  More case studies on Case Studies, Email Marketing, Segmentation, Targeting, Women
• How a Targeted Lead-Development Program Earned an IT Company 34% Yearly Growth for Five Years (and Counting)by CenterBeam
  CASE STUDY: For IT company CenterBeam, sales is indeed a numbers game, but not in the traditional sense. Rather than trying to engage as many leads as possible, the company's sales force instead nurtures a smaller quantity of well-qualified prospects.
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• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
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• How an Email Marketing Solution Startup Signed up 300 Customers in 7 Daysby Mad Mimi
  This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally to certain segments of the tech community, including bloggers. The result: a grassroots-driven awareness, positive buzz, and some 300 new customers within a week.
  More case studies on Blogging, Case Studies, Customer Acquisition, Email Campaigns, Email Marketing, Word of Mouth
• How a Digital Input Device Manufacturer Increased Engagement With Customers, Upped Holiday Salesby Wacom Technology Corp.
  Wacom's digital pens and their capabilities are well-known in the business world. To continue growing, however, the company needed to address the consumer market. Here's how it effectively reached a new fan community.
  More case studies on Case Studies, Creativity, Customer Engagement, Email Marketing, Hiring Outside Resources, Sales, Websites, Word of Mouth
• How a Seasonal Business Increased Off-Season Sales With Five Simple Email Tacticsby Blooms Today
  Business for Blooms Today boomed around Mother's Day and Valentine's Day. But the company needed a way to drive sales during non-peak times. Via a new email strategy, it increased non-seasonal sales—as well as open and clickthrough rates—and grew its email list 40% in just over a year.
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• How a Software Firm's Soft-Sell, Educational Webcasts Helped Double Salesby Softrax Corp.
  Softrax Corp.'s enterprise software automates a company's entire revenue cycle. With the advantages of automation not always apparent to potential customers, Softrax based its marketing strategy on educating the market, while competitors relied mostly on advertising. Webcasts featuring government and industry experts—with only an indirect connection to Softrax apparent—formed the core of the new strategy, and within four years helped double revenues.
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Email Marketing online seminar broadcasts from the best minds in marketing

• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Attendee rating:  - 11/19/2009
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• Mobile Marketing: How to Harness the Power of the Small ScreenAttendee rating:  - 11/20/2008
  More seminars on Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth
• Getting Through and Staying Clean: Improving Your Email Sender ReputationAttendee rating:  - 8/15/2008
  More seminars on Customer Relationships, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• Getting Through and Staying Clean: Better Email DeliverabilityAttendee rating:  - 8/14/2008
  More seminars on CAN-SPAM, Email Deliverability, Email Marketing, Measurement, Metrics
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreAttendee rating:  - 5/22/2008
  More seminars on Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• Reaching Your Prospect's Inbox: Better Email DeliverabilityAttendee rating:  - 5/10/2007
  More seminars on CAN-SPAM, Customer Satisfaction, Email Deliverability, Email Marketing, Marketing Tips, Measurement
• e-Newsletters: Get Attention and Build LoyaltyAttendee rating:  - 2/22/2007
  More seminars on Creativity, Customer Engagement, Customer Retention, Email Marketing, Measurement, Newsletters, Writing
• Crash Course #8: Email - The Power Channel in Direct Marketing TodayAttendee rating:  - 2/15/2007
  More seminars on Benchmarking, Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Metrics, Sales
• Email Marketing Success: 10 Campaigns Examined for Better and for WorseAttendee rating:  - 8/24/2006
  More seminars on CAN-SPAM, Email Campaigns, Email Marketing, Email Subject Lines, Preview Pane, Value Propositions, Writing
• 12 Creative Campaigns Up Close: Analyzing Direct Marketing CommunicationsAttendee rating:  - 7/6/2006
  More seminars on Copywriting, Direct Marketing, Email Marketing, Marketing Tips
• Branding On-line: What Works and Why?Attendee rating:  - 4/7/2005
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Email Marketing marketing downloads for the busy professional

• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  More tools on Case Studies, Customer Relationships, Email, Email Deliverability, Email Marketing, Lead Generation
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
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• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  More tools on Email Deliverability, Email Lists, Email Marketing, Lead Generation, Lead Quality, Marketing Budgets
• Email Marketing How-To Guide
  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
  More tools on Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Preview Pane
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  More tools on Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing
• Benchmark Survey: Communication Skills
  Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.
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• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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• Email Marketing Summit 2005 - MP3 Recording
  Email Marketing Summit 2005 - MP3 Recording
  More tools on Email Deliverability, Email Lists, Email Marketing, Marketing Tips
• Email Marketing Summit 2005 - Transcript
  Email Marketing Summit 2005 - Transcript
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