Email Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Marketers Undervalue Email, Overvalue PersonalizationAyaz Nanji
  Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report ...
  Customer Behavior, Digital Marketing, Email, Email Marketing, Personalization, Research Summaries
• Email Volume and Open Rates Up: Benchmark ReportAyaz Nanji
  Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by ...
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• The Impact of Contests on Email Leads [Infographic]Ayaz Nanji
  Landing pages running $500 giveaway contests generate 700% more email subscribers than landing pages not running contests, according to a recent study by Incentivibe.
  Email, Email Marketing, Lead Generation, Research Summaries
• 50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Digital Marketing, Email Marketing, Facebook, Gamification, Interactive Marketing, Marketing Strategy, Research Summaries
• Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
  Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Newsletters, Relationship Marketing, Research Summaries
• Social Sharing Boosts Email Results [Infographic]Verónica Maria Jarski
  Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Facebook, LinkedIn, Social Media
• Three Powerful Ways to Measure the Impact of Your Email MarketingKaren Talavera
  Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for ...
  Customer Behavior, Customer Engagement, Direct Marketing, Email, Email Marketing, Inbound Marketing, Measurement, Metrics, ROI, Segmentation
• Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
  The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
  Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Management
• Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
  So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
  Content, Content Marketing, Copywriting, Direct Marketing, Email, Email Marketing, Email Subject Lines, Humor, Obama, Writing
• Email Opens on Mobile Devices Close to Tipping PointVahe Habeshian
  Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013. As of yearend 2012, 41% of commercial emails were opened on mobile ...
  B2B Marketing, Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Retail Marketing, Smart Phones

Email Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]by Matthew Grant
  Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too...
  B2B Marketing, Content Marketing, Customer Acquisition, Email Marketing, Email Service Providers, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Operations
• Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]by Matthew Grant
  Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I ...
  B2B Marketing, Chief Marketing Officer, Customer-Centric, Email Marketing, High-Tech Marketing, Management, Marketing Operations, Marketing Smarts, Product Marketing, Sales and Advertising
• Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]by Matthew Grant
  All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many ...
  Email, Email Marketing, Email Service Providers, Email Subject Lines, Marketing Smarts, Testing

Email Marketing: Online seminar broadcasts from the best minds in marketing

• The New Email MarketerBroadcast on 5/14/2013 with Justin Orgel, Matt Schmitter
  Today's email marketers are now expanding, embracing, and integrating other channels into their email marketing programs. Join us as we discuss how brands who embrace this change are setting a path toward true cross-channel optimization. Sponsored by Experian.
  B2B Marketing, Email, Email Lists, Email Marketing
• Trigger Happy: The Next Level of Campaign AutomationBroadcast on 3/26/2013 with Jonathan Lagasse, Ross Miller
  Learn how to use campaign automation techniques across your welcome, order confirmation, and other communications programs to significantly lift program response and transaction rates (not to mention dramatically increase revenue). Sponsored by Experian Marketing Services.
  Campaign Management, Customer Communications, Customer Retention, Email Marketing, Integrated Marketing, Marketing Strategy, Targeting
• How to Successfully Break the “Rules” of Email Marketing and Get Better ResultsBroadcast on 10/25/2012 with DJ Waldow, Jason Falls
  Join DJ Waldow and Jason Falls as they highlight individuals and companies who don't follow the "best practices" of email marketing and have still found incredible success.
  Digital Marketing, Email Campaigns, Email Lists, Email Marketing
• MarketingProfs University: Developing an Email Strategy That Keeps People ConnectedBroadcast on 3/15/2012 with Morgan Stewart
  This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.
  B2B Marketing, Customer-Centric, Customer Experience, Customer Relationships, Email, Email Campaigns, Email Marketing, Feedback, Marketing Strategy
• Subject Lines: The Hidden Impact on Email Subscriber BehaviorBroadcast on 8/18/2011 with Dela Quist
  Uncover the keys to developing a successful subject line strategy that focuses subscriber behavior over time during this PRO seminar. Learn why open rate alone doesn't indicate success.
  Creativity, Customer Behavior, Email, Email Marketing, Email Subject Lines, Writing
• MarketingProfs University: 5 Email Marketing Trends You Can't IgnoreBroadcast on 5/12/2011 with Loren McDonald
  Join us for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials and learn how you can meet the challenges of email marketing in a world gone "mocial."
  Content, Email Campaigns, Email Marketing, Mobile Marketing, Social Media
• Charting New Frontiers: Marketing Discoveries from the B2B ForumBroadcast on 4/21/2011 with B2B Forum Speakers
  Join us for this FREE preview seminar of the B2B Forum 2011 and discover what's working now in B2B marketing. Journey with four speakers from the B2B Forum 2011 and explore ways to generate more leads and sales from four key programs—marketing automation, online communities, email, and video marketing.
  B2B Marketing, Community, Email Marketing, Lead Quality, Marketing Strategy, Marketing Tips, ROI, Videos
• Fireside Chat: Hot Tips about Digital Marketing from DMFBroadcast on 12/16/2010 with Jen Kane, DJ Waldow, Janet Driscoll Miller, and Aaron Strout
  Join us for this FREE online seminar and learn the latest techniques in digital marketing. Our experts—speakers at our upcoming Digital Marketing Forum—will touch on the topics that'll get your digital marketing all fired up in 2011.
  Digital Marketing, Email Marketing, Interactive Marketing, Social Media
• Leveraging Email, Mobile, and Social Media to Engage and Retain CustomersBroadcast on 11/18/2010 with Joel Book
  You'll discover how two innovative companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage and retain customers.
  Customer Engagement, Customer Retention, Digital Marketing, Email Marketing, Lead Nurturing, Mobile Marketing, Social Media
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 with Michael Goodman, Anna Talerico
  Getting them there isn't enough. Here's how you can improve the odds of converting a Web visitor into a customer.
  Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites

Email Marketing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Five Ways to Keep Your B2B Email and Customer Data CleanReleased on 4/19/2013 with Mary Ann Kleinfelter
  In just 10 minutes, you'll learn five things you should be doing right now to keep your customer data clean and up-to-date.
  Email Marketing, Marketing Strategy, Marketing Tips, Take 10
• Take 10: Triggered Email Messages that Will Make Your Cash Register RingReleased on 3/29/2013 with Reggie Brady
  In just 10 minutes, you'll learn about three types of triggered messages that you should add to your marketing arsenal.
  Customer Communications, Email Campaigns, Email Marketing, Take 10
• Take 10: Three High Impact Email Marketing Tests You Can Implement TodayReleased on 10/26/2012 with Hunter Boyle
  In just 10 minutes, you'll learn how to implement a few quick and easy high-impact tests that will garner results.
  Content, Email, Email Campaigns, Email Marketing, Take 10, Testing
• Take 10: Using Email to Nurture Your Leads on a BudgetReleased on 3/16/2012 with Christine B. Whittemore
  In just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank.
  Customer Relationships, Customer Retention, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Take 10
• Take 10: Five Tips for Starting an E-Newsletter That People WantReleased on 3/2/2012 with Margie Clayman
  In just 10 minutes, learn the basics you need to know before you launch an e-newsletter: how to start (and grow) a list for your newsletter, how to create a manageable content plan for your newsletter, and how to retain your readers once you have them.
  Content, Content Marketing, Email, Email Marketing, Newsletters, Take 10
• Take 10: How to Create a Lead Generation Form in MailChimpReleased on 1/13/2012 with Christine B. Whittemore
  In just 10 minutes, learn how to create a basic lead generation form in MailChimp.
  Copywriting, Email Lists, Email Marketing, Lead Generation, Sales, Take 10, Targeting
• Take 10: How to Build a Better, Smarter Email ListReleased on 5/20/2011 with Michael Miller
  In this Take 10, Michael Miller, author of The Ultimate Web Marketing Guide, takes you through the steps of building an email list, including where (and how) to get the right folks on it. He also offers suggestions for providing an email preference center for subscribers.
  Email Lists, Email Marketing, Marketing Tips, Permission Email Marketing, Take 10
• Take 10: How to Socialize Your Email CampaignsReleased on 3/18/2011 with Jesse Luna
  This short webcast shows you how to add social links to your email. Jesse Luna, founder of JP Luna Media, has built and managed email-marketing systems for years. In this webcast, he walks you through the exact process of adding the necessary code to your email communications to help it run wild on the social web.
  Content, Email Marketing, Links, Marketing Tips, Social Media, Take 10
• Take 10: How to Write the Perfect Email Marketing Subject LineReleased on 9/3/2010 with Stephanie Miller
  Presenter Stephanie Miller, vice president of Market Development for Return Path, gives you valuable tips for learning how to build great subject line writing into your process in five steps. It's hard work to get a great subject line every time. These five steps are so simple they are almost deceptive—just like a brilliant subject line.
  Copywriting, Email Marketing, Email Subject Lines, Take 10

Email Marketing: Marketing downloads for the busy professional

• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  Digital Marketing, Email Marketing, Facebook, Keywords, LinkedIn, Marketing Strategy, Marketing Tips, Social Media, Twitter, Websites
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  Branding, Case Studies, Customer Relationships, Email, Email Deliverability, Email Marketing, Lead Generation
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth
• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  Email Deliverability, Email Lists, Email Marketing, Lead Generation, Lead Quality, Marketing Budgets
• Email Marketing How-To Guide
  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
  Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Preview Pane
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing
• Benchmark Survey: Communication Skills
  Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.
  Career Management, Email Marketing, PowerPoint, Public Speaking, Writing
• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing