Don't Be a Report Monkey: Three Steps to Optimizing Online Marketing
- Presenter:
- Jim Sterne
- Broadcast:
- Thu., Sep. 16, 2010, 12pm ET (9am PT)
- Length:
- 90 minutes
- Rating:
You're under pressure to boost sales, lower costs and increase customer satisfaction. So you turn to Web analytics tools, but find they do not deliver practical, actionable insights. This seminar focuses on the three things you need to do in order to use your Web data to succeed online.
1. Have Real, Live Goals
2. Read No Reports
3. Engage Your Colleagues
Learn what it takes to make the most of the tools and data you have to become an indispensable source of insight for your firm. In this lively session the approach to marketing optimization will take precedent over technology.
Presenter
Jim Sterne focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, is the current Chairman of the Web Analytics Association and produces the eMetrics Marketing Optimization Summit. His latest book is Social Media Metrics: How to Measure and Optimize Your Marketing Investment (Wiley & Sons, April 2010).
Who Should Attend?
Anyone responsible for making your website better, making your customers' experience better, or for proving the value of your website and reporting on its progress. Marketing managers, directors, analysts, and anybody with "Web analytics" on their task list should listen in ... and ask questions.
What Will You Learn?
- How to prioritize and cut through the politics of online marketing and Web analytics data
- How to get the most out of the tools and data you already have
- How to stop being a report monkey and become a business analyst
- How to get others on your team to understand—and then use—your Web data to generate valuable business insights
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What Members Say About This Webcast
"Jim delivers a practical, actionable message. Understandable for folks newer to online marketing while providing a solid checklist and updated information for the player who's been in the game for a while."
"This seminar made sense of a complex issue. I will be able to apply the information to my own work."
"Good start for getting your brain wrapped around why we do data analytics."
"A thoughtful and practical look at how to present analytics so that you get user buy-in, what to measure and how to optimize it for maximum ROI."
"Need to check this out so you stop boring people to death with your tech speak."
