Web Analytics: How-to articles covering the latest marketing tactics, tips, and strategies.
Marketing Lessons From March Madness: Go Deep Young Team!Jonathan MoranMarketing and basketball teams have traits in common. Though individual superstars account for some wins single-handedly, the teams that go deep in the NCAA Tournament year after year are those ...
Five SEO Steps to Take Before Redesigning Your SiteAleh BarysevichMany companies attempt website redesigns to boost their search engine optimization. In reality, though, redesigns can have a negative impact on prior SEO achievements. Luckily, you can take steps to ...
#SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!Angela NatividadGet your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of ...
Four Marketing Data Predictions for 2014Dan Darnell2014 will be the year when the idealism and hype of big data and analytics will die down as retailers start to focus on how and where to take action.
How to Get Executive Stakeholder Buy-in for Your Website Testing ProgramJeffrey VocellThe first step to a successful website testing and optimization program is ensuring that you have buy-in from your executives. However, buy-in is also crucial for ensuring long-term success.
Three Steps to Refreshing Your BlogJulie R. NeidlingerIt is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here's how to turn a ...
Forget the Funnel, Use the Sales Radar to Find the Invisible SaleTom MartinI once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one ...
#SocialSkim: Social Media This Week, Including Social Sales and Social ROIAngela NatividadGet the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build ...
#SocialSkim: Social Media This Week, Including Facebook and Twitter Playing NiceAngela NatividadReview the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that ...
One Way to Calculate ROI for Your Offline AdsGeoff KenyonVery few businesses run entirely online, which means most are going to have offline advertising campaigns. Make visiting your website one of your offline calls to action, and you can ...
Web Analytics: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSerial entrepreneur and Skyword CEO Tom Gerace talks with Marketing Smarts about content strategy, affiliate marketing, entrepreneurship, and everything in between.
Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]by Matthew GrantBeth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits.
Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew GrantBefore we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]by Matthew GrantAccording to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant?
Web Analytics: Online seminar broadcasts from the best minds in marketing
- Making Big Data SmallerBroadcast on 3/11/2014 with Tom Webster, Dustin SmithJoin us for this free online seminar and discover how to tame big data to a manageable size. You'll learn the framework for clearly understanding your company's data and you'll be able to immediately apply the framework to any data about your business. Sponsored by Tableau Software
- MarketingProfs Makeover: The Chemistry of the Landing PageBroadcast on 2/27/2014 with Brian MasseyThis PRO seminar will provide actionable tips and best practices to navigate the complexities of creating result-driving landing pages.
- The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 with Scott BrinkerTake a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
- Don't Be a Report Monkey: Three Steps to Optimizing Online MarketingBroadcast on 9/16/2010 with Jim SterneDiscover what it takes to make the most of the tools and data you have to become an indispensable source of business insight for your organization.
- Multi-Channel Analytics: Tackling the Toughest Measurement ChallengeBroadcast on 6/3/2010 with Avinash KaushikLearn how to run multi-channel analytics to measure your non-line impact. You'll get practical tips that will help you identify how to measure your campaigns (and hence claim as much of the credit as possible for your hard work!).
- Cracking the Code: Web Analytics for Paid Search AdvertisingBroadcast on 6/25/2009 with Avinash KaushikAre you measuring the right things in your Pay-Per-Click campaigns? It's time to find out—and easily improve your ROI.
- How to Make Your B-to-B Website a Lead Generation MachineBroadcast on 2/26/2009 with Bob DeStefanoWhat's your website done for you lately? Bet it could be doing MORE...
- Actionable Web Analytics: Unleash the Marketing Power of Your Web DataBroadcast on 8/28/2008 with Avinash KaushikYou don't necessarily need MORE data about your online visitors' behavior... you need to pinpoint the data that will help you make better marketing and design decisions. Getting it might not be as painful as you think.
- Using e-Metrics to Optimize Your All-Around Marketing StrategyBroadcast on 4/3/2008 with Jim SterneOnline marketing professionals have been monitoring the success of their websites for a little over ten years now. They have been using the Internet to test alternatives in marketing strategy, messaging, positioning, offers, promotions and more. Today, these techniques can be directed at the offline world as well.
- Search Engine Optimization (SEO) for Really Big WebsitesBroadcast on 6/28/2007 with Stephan Spencer, Chris SmithGot a large, complex, database-driven website? Then you're in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That's because a large site has so much of what the engines loveŚcontent!Want to know the "magic" that turns that content into an abundance of high rankings? It's all in how you present that content to the engines and link it internally within your site.
Web Analytics: Tutorials Ś tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Use Predictive Analytics to Better Your BusinessReleased on 11/23/2012 with Laura PattersonIn just 10 minutes, you'll learn how to successfully use predictive analytics to optimize your campaigns and improve customer experience.
- Take 10: How to Easily Measure Social Media Campaigns on a Small BudgetReleased on 2/17/2012 with Nichole KellyIn just 10 minutes, learn how to integrate free (or inexpensive) tools like Google Analytics and HootSuite Pro into your website and social media campaigns to help track social media performance and report on social media results.
- Take 10: How to Set Up a Multivariate Experiment in Google Website OptimizerReleased on 4/8/2011 with Janet Driscoll MillerIn just 10 minutes, SEO expert Janet Driscoll Miller guides you through the process of setting up a multivariate test using Google Website Optimizer.
- Take 10: Google Tools the Pros Use for Advanced Competitive ResearchReleased on 12/10/2010 with Sean CampbellTake a quick tour of the advanced Google tools the pros use to guide their online research, gather insight on competitors, and get a solid read on the state of the industry in this Take 10 presentation by market research specialist Sean Campbell.