Marketing Resources: Web Analytics

• Four Keyword Research Mistakes to Avoid at All Costsby Lior Levin
  If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.
  More articles on Keywords, Marketing Tips, Search Engine Marketing, Targeting, Web Analytics
• Five Tips for Implementing a Successful QR Code Campaignby Michelle Eichhorn
  QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign.
  More articles on Customer Experience, Landing Pages, Marketing Tips, Mobile Marketing, Web Analytics, Websites
• Take Your Online Presence Global: Five Foreign-Language Online Marketing Tips by Christian Arno
  With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global digital marketing.
  More articles on Digital Marketing, International Marketing, Local Marketing, Search Engine Marketing, Social Media, Web Analytics
• Tactics for Engaging Email Subscribers: Five Companies Getting It Rightby Kara Trivunovic
  What's the use in crafting clever emails if they get relegated to the bulk folder? Engagement rates will determine whether or not your emails will make it to the inbox. Learn how to drive engagement and get your messages read.
  More articles on Creativity, Customer Engagement, Email Marketing, Web Analytics
• Bridge the Website Analytics Gap With Dynamic Telephone Number Insertionby Scott Buresh
  With any lead-based online marketing campaign, it's important to track the sources of your leads. Learn how a new technology, Dynamic Telephone Number Insertion (DTNI), can track website leads based on incoming sales calls—and how it falls short.
  More articles on Online Marketing, Sales, Search Engine Marketing, Web Analytics
• Five Ways to Make Communicating Web Analytics Data Easierby Zack Pike
  Visits, pageviews, unique visitors, click-throughs... the list of metrics for digital marketing performance is endless. Often it's up to online marketers to decode the jargon to execs. Here are five ways to do just that.
  More articles on Creativity, Digital Marketing, Marketing Tips, Measurement, Web Analytics
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)by Oli Gardner
  Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, don't coerce. Guide, don't deceive. In day one of this ...
  More articles on Landing Pages, Lead Nurturing, Marketing Tips, Measurement, Online Marketing, PPC Campaigns, Sales, Web Analytics
• Five Steps to Interactive Marketing Success With Behavioral Analyticsby Akin Arikan
  Many organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step path to help marketers develop their capabilities and expand the use of Web analytics to deriving behavioral-insights that fuel interactive ...
  More articles on Channel Marketing, Interactive Marketing, Marketing Tips, Measurement, Targeting, Web Analytics, Website Design
• Why Your B2B Website Needs Social Interactionby Bob Egner
  If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at your analytics. Learn why and how B2B marketers should socialize ...
  More articles on B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Lead Generation, Social Media, Web Analytics, Websites
• Five Marketing-Accountability Resolutions for 2011by Laura Patterson
  Marketing accountability was a key topic of the last decade, and as 2011 kicks off—it looks like that's not going to change. Learn the five marketing-accountability resolutions that will improve marketing measurement and performance as you start your new year.
  More articles on Collaboration, Marketing Analytics, Marketing Dashboards, Marketing Strategy, Metrics, ROI, Web Analytics
• Why and How You Should Be Using Triggered Email, Part 2by Karen Talavera
  This article looks at the first two of four triggered-email campaigns that no email-marketing program should be without: Welcome and onboarding emails, and remarketing emails (such as resending to nonoperners and clickers but nonconverters).
  More articles on Customer Experience, Email Campaigns, Email Marketing, Marketing Tips, Web Analytics
• Three Ways to Find Negative Keywordsby Larry Kim
  Keyword discovery is a huge component of pay-per-click advertising. You need to find relevant keywords so you can create topical ad groups, text ads, and landing pages. But for truly cost-effective, high-ROI PPC campaigns, it's equally important to find negative ...
  More articles on Keywords, Marketing Tips, PPC Campaigns, ROI, Web Analytics
• Eight Ways to Improve Your Site Search and Capture More Conversionsby Shaun Ryan
  Whether you're marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention. And by making some small improvements to your site search, you can reap higher conversion ...
  More articles on Customer Behavior, Digital Marketing, Marketing Tips, Web Analytics, Website Design
• Facebook Upgrade: How New Features Will Help Brands Connect With Fansby Aaron Strout, Kevin Tate
  Although much of what you might have heard recently about Facebook likely involves privacy concerns, many of the updates coming out of Facebook's F8 Developer Conference this past April should only make it easier for marketers to engage with their ...
  More articles on Community, Facebook, Marketing Plans, Social Media, Web Analytics
• What Is Marketing Automation, and Why Does It Matter to You?by Jep Castelein
  A new type of online marketing system, marketing automation has recently become popular. What is it, how does it work, and—most important—should you adopt it? Not all companies should. But if yours is among those that could benefit from marketing ...
  More articles on CRM, Email Campaigns, Lead Generation, Marketing Smarter, Metrics, Online Marketing, Web Analytics
• Failing to Prepare in Web Analytics Is Preparing to Failby Robert F. Hogeboom
  Far too often, Web-analytics initiatives fail to provide the insight that most businesses need and want. Companies are so eager to obtain immediate value from newly implemented Web-measurement systems that they overlook the complexity of Web analytics, which require a ...
  More articles on Marketing Strategy, Marketing Tips, Metrics, Web Analytics, Website Design
• The Power of Web Analytics: Top Four Tips for Marketersby Ram Krishnamurthy
  With the right strategy and execution in place, digital media has proven very cost-effective. It scales and caters to a larger volume with faster go-to-market capabilities. Which brings us to the issue of properly implemented Web analytics to accurately measure ...
  More articles on Marketing Strategy, Marketing Tips, Measurement, Metrics, Web Analytics
• Web-Metrics Express: What You Need to Know to Avoid Mistakesby Pete Gaioni
  Approaching your website's analytics as a three-step process will allow you to not only understand the tools available and what they have to offer but also create a gauge by which you can determine how well key business objectives are ...
  More articles on Collaboration, Marketing Tips, Measurement, Web Analytics, Websites
• A 10-Question Lead-Generation Checkup Checklist for Your Websiteby Bob DeStefano
  Is your website a lead-generation machine? Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. Find out your website's lead-generation potential by giving it a lead-generation checkup.
  More articles on Copywriting, Lead Generation, Marketing Tips, Web Analytics, Web Copy, Website Design, Websites
• 50% Click-Through Rates? Yes, You Can!by Stephanie Miller
  You'd think that to get half of your subscribers to click through, you might have to give away a million dollars every month. Publishers Clearing House actually does give away millions of dollars, but that wasn't enough on its own ...
  More articles on Customer Behavior, Email Lists, Segmentation, Web Analytics

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• Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers [Slide Show]by Mark Simpson
  How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers transform website visitors into loyal customers.
  More articles on Collaboration, Customer Behavior, Marketing Tips, Online Marketing, Testing, Web Analytics
• How to Evolve With the New Rules of SEO
  "Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business ...
  More articles on Content, Keywords, Links, Search Engine Marketing, SEO, Social Media, Web Analytics
• Where Does Google Make Its Money? Top 20 Google AdWords Keyword Categoriesby Vahe Habeshian
  The insurance category fetches the highest cost-per-click (CPC) rates in Google AdWords pay-per-click (PPC) advertising: nearly $50 per click, according to new keyword research data from search marketing software provider ...
  More articles on Google, Keywords, Web Analytics
• How to Present Analytics to Your Leadership Team
  "Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs," writes Zack Pike in an article at MarketingProfs, "the list of metrics used to measure the ...
  More articles on Management, Metrics, Search Engine Marketing, Web Analytics
• Five Twitter Sentiment-Tracking Tools for Any Budget
  If Twitter feels like a jungle, that's because it is. It's raw, real-time data that never stops. Now, you wouldn't wander alone into the wilderness without guidance, would you? Well, ...
  More articles on Social Media, Twitter, Web Analytics
• 2011 Trends: Turning Data Into Action; Mobile; Social Marketing
  Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite "turning data into action" as their top marketing issue ...
  More articles on Interactive Marketing, Measurement, Research Summaries, Web Analytics
• Three Tips for Setting Up Google Analytics
  In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your ...
  More articles on Google, Search Engine Marketing, Web Analytics
• Three Crucial Ways Web Analytics Can Help You in 2011
  "Right now, the [Web analytics] industry places far too much value on the measurement side of our work, especially compared to the output side," says Evan LaPointe in an intriguing ...
  More articles on B2B Marketing, Measurement, Web Analytics
• Five Ways to Optimize Email Campaigns for Better Link Reports
  Reporting on click-throughs is an important way of determining how engaged your audience is, notes Andy Shore in an article at MarketingProfs. However, "a lot of email marketers throw around ...
  More articles on Email Marketing, Landing Pages, Marketing Tips, Web Analytics
• Analysis Sans Paralysis
  Analytics is a messy and complicated business. Even if you're monitoring data, you probably get more than you know what to do with—and once you have it all, you still ...
  More articles on Measurement, Social Media, Web Analytics
• I Won't Burn This Log!
  Still wondering how people are really using your website? The answer may be closer than you think, reports Jared Spool in a post at the User Interface Engineering blog. Though ...
  More articles on Keywords, Search Engine Marketing, Web Analytics
• That's One Small Step for Analytics
  Do you find the thought of seeking useful information from your analytics package an astronomically daunting one? If so, you're not alone. In a recent post at the Online Marketing ...
  More articles on Search Engine Marketing, Small Business, Web Analytics
• Good, Good, Good, Good Vibrations
  Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results ...
  More articles on Search Engine Marketing, Search Engines, Web Analytics
• It's All in How You Say It
  Your own keyword analytics data is the most valuable marketing asset of your company, says WordStream’s Larry Kim in an article at MarketingProfs. The data contained in the keyword report ...
  More articles on Google, Keywords, Search Engine Marketing, Web Analytics
• Yeah, but What Does It Mean?
  "With free programs like Google Analytics," says Corte Swearingen in a post at the SmallBiz Marketing Tips blog, "acquiring data is not the issue—the challenge is finding a way to ...
  More articles on Google, Marketing Analytics, Small Business, Web Analytics
• Stay Tough, Stay Trendy
  Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than ...
  More articles on Measurement, PPC Campaigns, ROI, Search Engine Marketing, Web Analytics
• How Do You Measure Your Social Efforts?
  How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts.
  More articles on Benchmarking, Brand Loyalty, Customer Relationships, Measurement, Social Media, Testing, Web Analytics
• Top 15 Government Websites, July 2009
  State lottery websites figured prominently among the top government websites in July, as did federal-level sites such as that of FAFSA (Free Application for Federal Student Aid) and the Social ...
  More articles on Experian Hitwise Data, Research Summaries, Targeting, Web Analytics, Websites
• Top 15 Entertainment Websites, July 2009
  YouTube was far and away the most-visited online entertainment venue in July, alone accounting for as many visits as the next 11 websites in the top 15 in the entertainment ...
  More articles on Experian Hitwise Data, Research Summaries, Segmentation, Web Analytics, Websites
• Five Tips for Building a Better B2B Website
  What's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results ...
  More articles on B2B Marketing, Lead Generation, Marketing Tips, Videos, Web Analytics, Web Content, Web Copy, Website Design, Websites, YouTube

See all 32 marketing Daily Posts related to Web Analytics

Web Analytics case studies, deconstructing real life examples and illustrating lessons learned

• How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online Adsby Pioneer Electronics (USA) Inc.
  CASE STUDY: Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads.
  More case studies on Case Studies, Community, Copywriting, PPC Campaigns, Targeting, Web Analytics
• How a User-Focused Website Boosted Sales at Jelly Bellyby Jelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.)
  More case studies on Case Studies, Customer Engagement, Hiring Outside Resources, SEO, Testimonials, User-Generated Content, Web Analytics, Website Design, Websites
• Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global Scaleby Microsoft Corporation
  CASE STUDY: With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring tools, social-media analytics, and the energy of influencers. Read on for valuable insights.
  More case studies on Case Studies, Customer Experience, Customer Satisfaction, International Marketing, Social Media, Twitter, Web Analytics, Word of Mouth
• How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%by Intellitactics, Inc.
  CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue.
  More case studies on B2B Marketing, Case Studies, Content Marketing, Email Campaigns, Lead Generation, Lead Quality, Thought Leadership, Web Analytics, Web Content
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
  More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design
• How a Consultant's Internet Radio Show Led to New Business, New Sources of Revenueby CRM Essentials LLC
  Atlanta management consultant Brent Leary launched a radio show in 2006 to help small and mid-sized businesses understand technology. It proved so popular that he evolved the show into a series of online podcasts, bringing new business and (ultimately) new revenue to his 15-year-old consulting business.
  More case studies on Case Studies, Customer Acquisition, Keywords, Online Marketing, Podcasting, Small Business, Web Analytics

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Web Analytics online seminar broadcasts from the best minds in marketing

• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 11:00:00 AM
  More seminars on Advertising, B2B Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media, Testing, Web Analytics, Website Design
• Don't Be a Report Monkey: Three Steps to Optimizing Online MarketingBroadcast on 9/16/2010 11:00:00 AM
  More seminars on Marketing Tips, Measurement, Metrics, Online Marketing, Web Analytics
• Multi-Channel Analytics: Tackling the Toughest Measurement ChallengeBroadcast on 6/3/2010 11:00:00 AM
  More seminars on Channel Marketing, Marketing Analytics, Marketing Strategy, Marketing Tips, Measurement, Online Marketing, Web Analytics
• Cracking the Code: Web Analytics for Paid Search AdvertisingBroadcast on 6/25/2009 11:00:00 AM
  More seminars on Marketing Smarter, PPC Campaigns, Search Engine Marketing, Testing, Web Analytics
• How to Make Your B-to-B Website a Lead Generation MachineBroadcast on 2/26/2009 11:00:00 AM
  More seminars on B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• Actionable Web Analytics: Unleash the Marketing Power of Your Web DataBroadcast on 8/28/2008
  More seminars on Customer-Centric, Marketing Tips, Metrics, Segmentation, Testing, Web Analytics, Websites
• Using e-Metrics to Optimize Your All-Around Marketing StrategyBroadcast on 4/3/2008
  More seminars on Customer Behavior, Marketing Strategy, Online Marketing, Positioning, ROI, Segmentation, Web Analytics, Websites
• Search Engine Optimization (SEO) for Really Big WebsitesBroadcast on 6/28/2007
  More seminars on Keywords, Search Engines, SEO, Web Analytics, Web Content, Website Design, Websites
• Crash Course #5: The Wide World of Direct Marketing on the WebBroadcast on 1/18/2007 11:00:00 AM
  More seminars on Advertising, Channel Marketing, Copywriting, Direct Marketing, Landing Pages, Online Marketing, Web Analytics, Website Design
• Maximize Value with Killer Web Content, with Gerry McGovernBroadcast on 12/9/2005 11:00:00 AM
  More seminars on Collaboration, Customer Experience, Management, Measurement, Web Analytics, Web Content, Websites
• Web Analytics All Over Again: What's Old, New, Tried and TrueBroadcast on 10/20/2005 11:00:00 AM
  More seminars on Collaboration, CRM, Management, Marketing Tips, Measurement, Segmentation, Web Analytics
• Web Analytics: Best Practices in the Real WorldBroadcast on 10/22/2004 11:00:00 AM
  More seminars on Customer Satisfaction, Marketing Tips, Measurement, Metrics, Web Analytics, Websites

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Web Analytics Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Set Up a Multivariate Experiment in Google Website OptimizerReleased on 4/8/2011 10:00:00 AM
  More Take 10 on Google, Landing Pages, SEO, Testing, Web Analytics, Website Design
• Take 10: Google Tools the Pros Use for Advanced Competitive ResearchReleased on 12/10/2010 10:00:00 AM
  More Take 10 on Google, Keywords, Market Research, Measurement, Metrics, Web Analytics

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