• 22 Cheap or Free Web Usability Tools, Part 2 by Craig Tomlin
  In Part 1 of this series, we discussed the value of usability testing and talked about some testing tools. Here are more reviews of low-cost or no-cost usability tools.
  More articles on Marketing Tips, New Media, Web Analytics
• Growing Subscription Revenue With Triggered Emails and Online Renewals: How Three Companies Did It by Winston Bowden
  Publishers, membership-based organizations, and anyone who manages subscriptions can benefit from triggered emails by using date-based triggers to remind customers to renew. Automating this process saves time and money. Even more important, using triggered emails can significantly boost your response ...
  More articles on Case Studies, Customer Retention, Email Marketing, Newsletters, Web Analytics
• Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard by Larry Kim
  Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic ...
  More articles on Google, Keywords, PPC Campaigns, ROI, SEO, Targeting, Web Analytics, Web Copy
• Eliminate Fear: Use Your Click-Through Data! by Josh Nason
  In every email campaign, you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails. If you're using a proper email service provider (ESP), you should be able ...
  More articles on Customer Engagement, Email Marketing, Email Service Providers, Marketing Smarter, Web Analytics, Websites
• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation by Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...
  More articles on Blogging, Digital Marketing, Landing Pages, Lead Generation, Market Research, Newsletters, PPC Campaigns, Promotions, Targeting, Web Analytics
• Win/Loss Analysis (Part 2)—A Process for Taking Revenue up a Notch by Laura Patterson
  Part 1 of this article series examined the purpose, definition, and metric associated with win/loss analysis. This final part discusses getting started, questions to include in the discussion, when and how to conduct the analysis, and using the findings
  More articles on Collaboration, Hiring Outside Resources, Marketing Analytics, Marketing Smarter, Measurement, Web Analytics
• The Art and Science of Web Analytics: Going Beyond the Status Quo by Chris Golec
  Companies are realizing that in today's competitive business environment, marketers must go beyond the status quo of a Web site that acts like a brochure if they are to induce user behavior and enter the world of opportunity outside of ...
  More articles on Marketing Analytics, Metrics, Online Marketing, ROI, Search Engine Marketing, Web Analytics
• Opportunity Rocks: Establishing Your Natural-Search Goals by John Thielmann
  Measuring your natural-search performance is definitely a good idea. However, establishing goals for your natural-search program is what will help communicate direction for the program and serve as a guide for measuring overall success. The challenge lies in establishing realistic goals ...
  More articles on Google, Keywords, Measurement, SEO, Web Analytics, Website Design
• How You Lose Sales With Bad Search Marketing Decisions Based on 'Best-Practice' Web Analytics by Todd Miechiels
  One of the most dangerous trends emerging is that B2B marketers, and their extended search-marketing resources, are regularly making bad decisions based on "solid analytics data." All too often, marketers are deciding to spend either more or less money based solely ...
  More articles on Measurement, Metrics, Sales, Search Engine Marketing, Search Engines, Web Analytics, Websites
• How to Fix a Leaky Web Site by Bob DeStefano
  Your company may already have more than enough traffic on your Web site to achieve your business goals, but the problem is that you may have a leaky Web site: Prospects and customers are visiting your Web site, but very ...
  More articles on Customer Engagement, Lead Generation, Web Analytics, Web Copy, Websites
• Adopting a Web 2.0 Mindset: Walk Before You Wiki by Val Fox
  Companies have been scrambling to figure out how to leverage Web. 2.0 applications, but are they doing so for all the wrong reasons? With all the buzz about blogs, wikis, widgets, and other forms of user-driven Web interactions, the question ...
  More articles on Customer Behavior, Feedback, Web Analytics, Website Design
• Top 10 Things You Should Be Monitoring in Your PPC Reports by William Leake
  Web analytics tools and pay per click reporting features are becoming more sophisticated, offering savvy marketers vital insights into what's working, what's not, and what needs more effort. But there is so much data available that it can become difficult ...
  More articles on Keywords, Marketing Tips, PPC Campaigns, Web Analytics, Websites
• MarketingProfs Podcast: All About Marketing Automation and Web Analytics by John Wall, Christopher Penn
  What is marketing automation? What are the four methods of measuring Web site traffic? Find out in the latest episode of Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the ...
  More articles on Google, Measurement, RSS, Web Analytics
• Maximizing Your Web Site's Effectiveness: Q&A with Karen Breen Vogel, CEO of ClearGauge by Mack Collier
  With the rise of social media and user-generated content, there are more factors than ever to consider when designing a company Web site. Throw in SEO and choosing the proper design/layout for your Web site, and it all gets very ...
  More articles on SEO, Web Analytics, Website Design
• 'Bounce Rate' as the Sexiest Web Metric Ever by Avinash Kaushik
  It might seem farfetched to characterize a metric as sexy. But by the time you are done reading this article you'll be more than attracted to the metric. Are you are spending tons of time, energy, and budget on Web marketing ...
  More articles on Keywords, Measurement, Metrics, Web Analytics
• Stuck in Traffic? Search Mode vs. Pitch Mode in Web Marketing by Scott Brinker
  Traffic is good, but ultimately it's all about conversion.
  More articles on Lead Generation, PPC Campaigns, Search Engine Marketing, Web Analytics
• The Next Generation of Web Analytics by Xavier Casanova
  The Web analytics space is hot, customers are engaged, consultants busy, vendors optimistic. There's no question this is a healthy "industry." But intense competition among the top vendors has somewhat killed product innovation. Unfortunately, that's happening at a time when the ...
  More articles on E-Commerce, Landing Pages, Search Engine Marketing, Web Analytics, Word of Mouth
• Does Your Company Suffer From Short-Visit Syndrome? by Todd Miechiels
  Imagine if half the people that called your sales team hung up within 10 seconds. There are not prospects they were cold-calling either, but interested people calling them. Heads would roll. At the very least, you'd want to know why ...
  More articles on Collaboration, Sales, Web Analytics, Websites
• Eight Ways to Improve your Online Lead Tracking by Michael Ortner
  Do your salespeople still ask, "How did you hear about us?" when a prospect calls? Do you list your contact information on your homepage? Do you display the same 800 number for all of your Web site visitors? If the answer ...
  More articles on Landing Pages, Lead Generation, Lead Nurturing, Marketing Tips, Web Analytics, Web Copy, Website Design, Websites
• Usability Testing: Ask Me If I Care by Jim Sterne
  Aside from server logs, clickstream tracking and a host of analytics tools, it's necessary to consider customer experience and customer satisfaction. This is the art of peering into the hearts and minds of visitors rather than simply following them around. ...
  More articles on Customer Experience, Surveys, Testing, Web Analytics, Websites

See all 60 marketing articles related to Web Analytics

• Yeah, but What Does It Mean?
  "With free programs like Google Analytics," says Corte Swearingen in a post at the SmallBiz Marketing Tips blog, "acquiring data is not the issue—the challenge is finding a way to ...
  More articles on Google, Marketing Analytics, Small Business, Web Analytics
• Stay Tough, Stay Trendy
  Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than ...
  More articles on Measurement, PPC Campaigns, ROI, Search Engine Marketing, Web Analytics
• How Do You Measure Your Social Efforts?
  How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts.
  More articles on Benchmarking, Brand Loyalty, Customer Relationships, Measurement, Social Media, Testing, Web Analytics
• Top 15 Government Websites, July 2009
  State lottery websites figured prominently among the top government websites in July, as did federal-level sites such as that of FAFSA (Free Application for Federal Student Aid) and the Social ...
  More articles on Market Research, Surveys, Targeting, Web Analytics, Websites
• Top 15 Entertainment Websites, July 2009
  YouTube was far and away the most-visited online entertainment venue in July, alone accounting for as many visits as the next 11 websites in the top 15 in the entertainment ...
  More articles on Surveys, Web Analytics, Websites, YouTube
• Five Tips for Building a Better B2B Website
  What's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results ...
  More articles on B2B Marketing, Lead Generation, Marketing Tips, Videos, Web Analytics, Web Content, Web Copy, Website Design, Websites, YouTube
• Basic Tips for Fighting Click Fraud
  Click Forensics has released statistics for the first quarter of 2009 revealing that 13.8 percent of clicks are a result of fraudulent behavior. Although that figure is down from 17.1 ...
  More articles on PPC Campaigns, Search Engine Marketing, Search Engines, Web Analytics
• Look Beyond the Rear-View Mirror
  "I run into lot of people who confuse web reporting with web analytics," says Anil Batra in a post at his Web Analysis blog. He illustrates the confusion with the ...
  More articles on Marketing Analytics, Marketing Smarter, Web Analytics
• The Question of Web Analytics
  Not long ago, Avinash Kaushik posed this question via Twitter: "Inspire me: If there is one web analytics question you want answered what would it be? What's your juiciest/mundane, daily, challenge?" ...
  More articles on Customer Behavior, Customer Retention, Metrics, Testing, Web Analytics, Websites
• Jam with the Traffic
  In an article at MarketingProfs, Mack Collier explains why it pays to obsess about the traffic coming to your blog. Here are some of the key questions you should be ...
  More articles on Blogging, Small Business, Web Analytics
• It's OK to Repeat Yourself
  The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
  More articles on Customer Behavior, E-Commerce, Pricing, Search Engine Marketing, Targeting, Web Analytics
• Try Analytics the Natural Way
  Let's face it. The Web analytics process can quickly turn complex and frustrating. But a recent post at Marketing Jive suggests it doesn't have to be that way—at least for ...
  More articles on Measurement, Metrics, Search Engine Marketing, Web Analytics
• Get 'em Chattering
  When it comes to the analyzing the data you collect at your Web site, you're doing a great job. You know which of your customers visit most often, where they ...
  More articles on Feedback, Interactive Marketing, Marketing Analytics, Surveys, Web Analytics, Websites
• Don't Call Me Average
  In a post on Key Performance Indicators (KPI) at the Occam's Razor blog, Avinash Kaushik facetiously asks readers to raise their hands if they think they're average. "No one is ...
  More articles on Marketing Analytics, Metrics, Segmentation, Web Analytics
• Searching for the Searcher
  Many marketers erroneously go about hiring an SEM firm as they would an ad agency. But according to Rimm-Kaufman Group's George Michie, the process is more akin to hiring a ...
  More articles on Hiring Outside Resources, Keywords, Search Engine Marketing, Web Analytics
• You Want to Cut What??
  It’s no secret that when the economy goes south, the first cuts companies often make are from marketing. That could mean "bye-bye search budget" if you don’t take steps now ...
  More articles on Ad Copy, Copywriting, Economic Crisis, Search Engine Marketing, Web Analytics, Website Design
• All You Need is Patience
  If you're considering a site redesign for the new year, you'll want to optimize it for search engine results. What's the best way to optimize? Jody Nimetz at SEO Space ...
  More articles on Search Engine Marketing, Search Engines, Web Analytics, Website Design
• How to Stop Traffic!
  In a recent Marcom Writer Blog post, Dianna Huff noted that, while going over her Google stats, she realized that one single archived issue of her newsletter was drawing a ...
  More articles on B2B Marketing, Keywords, Web Analytics, Website Design

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Web Analytics case studies, deconstructing real life examples and illustrating lessons learned

• How a User-Focused Website Boosted Sales at Jelly Bellyby Jelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.)
  More case studies on Case Studies, Customer Engagement, Hiring Outside Resources, SEO, Testimonials, User generated content, Web Analytics, Website Design, Websites
• Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global Scaleby Microsoft Corporation
  CASE STUDY: With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring tools, social-media analytics, and the energy of influencers. Read on for valuable insights.
  More case studies on Case Studies, Customer Experience, Customer Satisfaction, International Marketing, Social Media, Twitter, Web Analytics, Word of Mouth
• How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%by Intellitactics, Inc.
  CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue.
  More case studies on B2B Marketing, Case Studies, Email Campaigns, Lead Generation, Lead Quality, Thought Leadership, Web Analytics, Web Content
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
  More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design
• How a Consultant's Internet Radio Show Led to New Business, New Sources of Revenueby CRM Essentials LLC
  Atlanta management consultant Brent Leary launched a radio show in 2006 to help small and mid-sized businesses understand technology. It proved so popular that he evolved the show into a series of online podcasts, bringing new business and (ultimately) new revenue to his 15-year-old consulting business.
  More case studies on Case Studies, Customer Acquisition, Keywords, Online Marketing, Podcasting, Small Business, Web Analytics

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Web Analytics online seminar broadcasts from the best minds in marketing

• Cracking the Code: Web Analytics for Paid Search AdvertisingAttendee rating:  - 6/25/2009
  More seminars on Marketing Smarter, PPC Campaigns, Search Engine Marketing, Testing, Web Analytics
• How to Make Your B-to-B Website a Lead Generation MachineAttendee rating:  - 2/26/2009
  More seminars on B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• Actionable Web Analytics: Unleash the Marketing Power of Your Web DataAttendee rating:  - 8/28/2008
  More seminars on Customer-Centric, Marketing Tips, Metrics, Segmentation, Testing, Web Analytics, Websites
• Using e-Metrics to Optimize Your All-Around Marketing StrategyAttendee rating:  - 4/3/2008
  More seminars on Customer Behavior, Marketing Strategy, Online Marketing, Positioning, ROI, Segmentation, Web Analytics, Websites
• Search Engine Optimization (SEO) for Really Big WebsitesAttendee rating:  - 6/28/2007
  More seminars on Keywords, Search Engines, SEO, Web Analytics, Web Content, Website Design, Websites
• Crash Course #5: The Wide World of Direct Marketing on the WebAttendee rating:  - 1/18/2007
  More seminars on Advertising, Channel Marketing, Copywriting, Direct Marketing, Landing Pages, Online Marketing, Web Analytics, Website Design
• Maximize Value with Killer Web Content, with Gerry McGovernAttendee rating:  - 12/9/2005
  More seminars on Collaboration, Customer Experience, Management, Measurement, Web Analytics, Web Content, Websites
• Web Analytics All Over Again: What's Old, New, Tried and TrueAttendee rating:  - 10/20/2005
  More seminars on Collaboration, CRM, Management, Marketing Tips, Measurement, Segmentation, Web Analytics
• Web Analytics: Best Practices in the Real WorldAttendee rating:  - 10/22/2004
  More seminars on Customer Satisfaction, Marketing Tips, Measurement, Metrics, Web Analytics, Websites

See all On Demand Seminars in our library