Take 10: 7 Ways You Can Fix Your Website Forms to Get More Leads
- Bob DeStefano
- Fri., Aug. 13, 2010, 11am ET (8am PT)
- 10 minutes
Are your Web forms helping or hurting your lead generation efforts? Your Website may have more than enough traffic to achieve your sales goals, but your forms may be getting in the way. Most online forms are too long, too hidden or too unpersuasive to generate leads—but you need them to fill your sales pipeline. What should you do?
In just 10 minutes, Bob DeStefano will show you how to boost your leads by fixing your forms. Bob will share a number of successful tips and best practices you can put to work to optimize your forms for conversion, and turn your Website into a lead generation machine.
Bob DeStefano is an online marketing strategist and professional marketing speaker with more than 15 years of experience helping companies produce business building results online.
Bob's online marketing career began during the birth of Internet marketing in the early 1990's serving as a strategic planner for Dean Witter, Discover & Co. specializing in Internet marketing strategies. At Dean Witter, Bob spearheaded the creation of the company's first Website.
As president of SVM E‐Business Solutions, a leading B2B online marketing agency, Bob has worked with a wide variety of companies, from Fortune 500 companies to small family‐owned businesses, to help them leverage online marketing to produce bottom‐line results.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you don't like taking notes, you'll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- Simple Website fixes that will boost your online leads instantly
- Why prospects hate forms and how to enhance their appeal
- Creative ways to make your forms more compelling
- Successful alternatives to forms for online lead generation
- The best ways to measure your lead generation success
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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