Creativity: How-to articles covering the latest marketing tactics, tips, and strategies.

• Tips for Improving the B2B E-Commerce ExperienceBob Barr
  If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar ...
  B2B Marketing, B2C, Content, Content Marketing, Creativity, Digital Marketing, Measurement, Mobile Marketing, Personalization, Search Engines
• Content Marketing: Beyond GutenbergDoug Kessler
  Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.
  Ad Copy, Blogging, Content, Copywriting, Corporate Blogging, Creativity, Digital Marketing, High-Tech Marketing, Writing
• Four Steps for Using Images in Your Brand's Social StrategyStephen Shepherd
  As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Creativity, Customer Engagement, Customer Loyalty, Facebook
• Five Tips to Emotionally Connect Readers to Your WritingChris Nosal
  Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to ...
  Ad Copy, Blogging, Content, Content Marketing, Copywriting, Creativity, Web Content, Web Copy, Writing
• Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Copywriting, Creativity, Customer Retention, Facebook
• 8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
  Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
  Brand Awareness, Branding, Content, Content Marketing, Creativity, Customer Relationships, Instagram, Local Marketing, Location-Based Marketing, Marketing Strategy
• Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]Verónica Maria Jarski
  Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes ...
  Content, Creativity, Facebook, Humor, Social Media, Word of Mouth
• How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale SignsBarry Feldman
  Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging ...
  Ad Copy, Advertising, Content, Content Marketing, Copywriting, Creativity, Humor, Keywords, Web Content, Writing
• The B2B Marketer's Guide to SXSW [Infographic]Verónica Maria Jarski
  On March 8, 2013, SXSW will start rocking Austin with more than 1,000 conference sessions and 580 booths at its Interactive Festival alone. To help B2B marketers hit the places ...
  B2B Marketing, Brand Management, Creativity, Social Networking, Thought Leadership, Trade Shows/Events
• Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkimAngela Natividad
  Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize ...
  Advertising, B2B Marketing, Chief Marketing Officer, Creativity, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Management, Marketing Strategy

Creativity: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]by Matthew Grant
  C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or ...
  Book Review, Career Management, Creativity, Marketing Smarts, Second Life
• No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]by Matthew Grant
  One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.
  Brand Management, Collaboration, Creativity, Feedback, Management, Marketing Inspiration, Marketing Smarts
• Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]by Matthew Grant
  In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this ...
  Creativity, Marketing Inspiration, Marketing Smarts, Podcasting

Creativity: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: The Daring Brand's Guide to Creating Content Worth SharingBroadcast on 12/6/2012 with Ann Handley
  In this PRO seminar, MarketingProfs chief content officer and Content Rules co-author Ann Handley will share her philosophy about what brands like yours need to do to fully embrace content marketing to create content worth sharing.
  Brand Management, Content, Content Marketing, Creativity, Marketing Strategy, Marketing Tips
• Six Steps to Creative Problem SolvingBroadcast on 5/24/2012 with Alicia Arnold
  In this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).
  Challenges Q&A, Creative Briefs, Creativity, Marketing Challenges, Marketing Inspiration, Marketing Tips
• MarketingProfs University: Winning the Video RevolutionBroadcast on 10/13/2011 with Steve Stockman
  During this PRO seminar you'll learn how to rethink your approach to video and create videos that don't suck. Uncover the 10 critical elements of an effective video, including why audiences watch videos and how to make your story a success.
  Brand Awareness, Creativity, Customer Experience, Videos, Web Content
• Subject Lines: The Hidden Impact on Email Subscriber BehaviorBroadcast on 8/18/2011 with Dela Quist
  Uncover the keys to developing a successful subject line strategy that focuses subscriber behavior over time during this PRO seminar. Learn why open rate alone doesn't indicate success.
  Creativity, Customer Behavior, Email, Email Marketing, Email Subject Lines, Writing
• Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your IndustryBroadcast on 6/23/2011 with Stephen Denny
  Author and consultant Stephen Denny discusses how speed can be used as a weapon to beat your competition in this insightful PRO seminar. Learn how creating a speed culture can not only help you move faster, but push you to make better decisions and pull forward revenue.
  Creativity, Management, Marketing Smarter, Marketing Strategy, Thought Leadership
• MarketingProfs University: How to Become a Content JuggernautBroadcast on 6/16/2011 with Mitch Joel
  Learn how to write effectively for the social Web—to get attention, invite interaction, and encourage sharing. Join Mitch Joel as he provides practical advice on producing a variety of social content, plus inspiration to help you achieve more with your writing, both personally and professionally.
  Content, Creativity, Marketing Tips, Social Media, Writing
• The NOW Revolution: Make Your Business Faster, Smarter & More SocialBroadcast on 3/24/2011 with Jay Baer, Amber Naslund
  In this session, social strategists and authors, Jay Baer and Amber Naslund, will explain the key changes companies are making to succeed—and thrive—in a world where five minutes feels like an eternity.
  Community, Creativity, Digital Marketing, Marketing Strategy, Marketing Tips, Social Business, Social Media, Word of Mouth
• Content Development for the Real WorldBroadcast on 7/22/2010 with Kristina Halvorson
  Content strategies can cause some of the biggest pain points for our organizations and projects. In this session, you'll discover several ways you can start taking advantage of content strategy's core tools and processes right now to see immediate, measurable results.
  Content Marketing, Creativity, Customer Experience, Marketing Challenges, Writing
• What Matters Next: Doing Business in 2010, with Seth & GuyBroadcast on 1/7/2010 with Seth Godin, Guy Kawasaki
  Two of the most prolific and admired marketing minds of our time talk about what should be on your radar for 2010.
  Creativity, Management, Marketing Smarter, Marketing Strategy, Targeting
• Love or Marketing? How Word-of-Mouth Will Save Your BrandBroadcast on 11/6/2009 with Andy Sernovitz
  Don't rely on luck and a prayer to spread word about your brand. Have a plan.
  Branding, Community, Creativity, Customer Engagement, Word of Mouth

Creativity: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Use Mindmapping to Cure Writer's BlockReleased on 12/14/2012 with Daphne Gray-Grant
  In just 10 minutes, you'll learn what mindmapping is, tactical tips for implementing it yourself, and how it can help you get back to writing killer content in no time.
  Content, Creativity, Take 10, Writing
• Take 10: Ten Tips to Make Writing More FunReleased on 11/2/2012 with Daphne Gray-Grant
  In just 10 minutes, you'll learn how to combat writer's block and enjoy writing great content!
  Content, Content Marketing, Creativity, Take 10, Writing
• Take 10: Five Tips to Help You Get OrganizedReleased on 9/7/2012 with Jill Duffy
  Get back on track with five organizational tips you can put into place right away to help increase your productivity (and that means more success, more revenue!)
  Creativity, Strategy, Take 10
• Take 10: A Recipe for Success—7 Content Marketing Tips from The Best Chefs in the BizReleased on 5/11/2012 with Verónica Maria Jarski
  In just 10 minutes, you'll learn seven easily digestible and tactical tips taken from some of the top chefs in the biz. Paired with your handy Take 10 checklist, these tips will allow you to tackle your content marketing challenges with no reservations.
  Content, Content Marketing, Creativity, Marketing Challenges, Marketing Inspiration, Marketing Tips, Strategy, Take 10
• Take 10: How to Write Vivid, Engaging CopyReleased on 1/6/2012 with Paul Gillin
  In just 10 minutes, learn how to purge your writing of the everyday and replace it with the awe-inspiring.
  Content, Creativity, Humor, Marketing Tips, Take 10, Writing
• Take 10: How to Generate Big Ideas in Small, Easy StepsReleased on 12/2/2011 with Alicia Arnold
  The "forced connections" approach requires you to think of relations between two unrelated concepts in order to generate new ideas. In just 10 minutes, learn how to use this exercise in the problem-solving process. Along the way, you will see how posing questions about the problem at hand can help you find a solution.
  Collaboration, Creativity, Marketing Smarter, Take 10
• Take 10: How to Stop Multitasking and Become More ProductiveReleased on 10/7/2011 with Paul Burton
  In this Take 10, productivity expert Paul Burton suggests three worklife-changing practices that will help you evade the saboteurs of productivity.
  Career Management, Creativity, Take 10
• Take 10 Author Series: How to Fascinate People with 7 Key TriggersReleased on 9/30/2011 with Sally Hogshead
  In this Take 10 Author Series webcast, Sally Hogshead explains how people and brands become fascinating. She discusses how to capitalize on your competitive advantage and identify your most fascinating trait.
  Career Management, Creativity, Marketing Smarter, Personal Branding, Sales, Take 10 Author Series
• Take 10 Author Series: How to Win Big with Content MarketingReleased on 9/23/2011 with David Meerman Scott
  In this Take 10 Author Series webcast, David Meerman Scott explores the implications of the "You are what you publish" mantra, then offers advice on producing good content on a regular basis.
  Content, Content Marketing, Creativity, Marketing Smarter, ROI, Take 10 Author Series
• Take 10 Author Series: How to Present Ideas That Inspire ChangeReleased on 9/16/2011 with Nancy Duarte
  In this Take 10, author and presentation expert Nancy Duarte shares her insights into what makes an engaging presentation and offers ideas for harnessing the power of possibilities in your presentation.
  Content, Creativity, Customer Engagement, Marketing Tips, Public Speaking, Take 10 Author Series

Creativity: Marketing downloads for the busy professional

• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking