Marketing Resources: Creativity

• The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave Wieneke
  The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business.
  More articles on Community, Creativity, Marketing Tips, Segmentation, Social Media, Twitter
• Case Study: Why Targeting by Level of Engagement Worksby Becca Wright
  The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans.
  More articles on Case Studies, Creativity, Customer Engagement, Marketing Strategy, Targeting
• How Not to Craft a Professional Bioby Mike Russell
  How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in your own bios.
  More articles on Career Management, Creativity, Customer Engagement, Marketing Smarter, Writing
• Are You 'Messaging It Great'?: Five Lessons From Malcolm Gladwell and Morton Grodzins (Who?)by Tim Riesterer
  How did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and strengths to appeal to customers.
  More articles on Brand Positioning, Creativity, Customer Engagement, Marketing Strategy
• 10 Ways to Make Your Blog Less Suckyby Danielle Rodabaugh
  Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.
  More articles on Blogging, Content, Creativity, Humor, Marketing Tips, Writing
• 10 Tips for Producing Tantalizing Business Video Toursby Cara Barineau
  If the term "video tour" makes you think of something you'd find only on a real estate website, think again! Video tours are a great way to market a wide array of products and services—if you do it the right ...
  More articles on Creativity, Customer-Centric, Humor, Marketing Tips, Videos
• Three Things Marketers Can Learn From a Law Firm (Yes, a Law Firm) About Creating Awesome Contentby Ann Handley
  What can you learn about content marketing from video vignettes of lawyers speaking candidly about their professional philosophies and personal viewpoints? For one, you can humanize your business and show off your personality in a creative, interesting, and wholly unexpected ...
  More articles on Content Marketing, Creativity, Marketing Smarter, Marketing Tips, Videos
• How to Write Hot-Button Sales Copy in a Recessionby Barry Densa
  No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human desires to tap into—and when.
  More articles on Copywriting, Creativity, Customer Engagement, Marketing Tips, Recession
• Eleven Tips for Crafting a Pitch That Wows Journalistsby Mary Reed
  Writing the perfect pitch isn't easy. But knowing how to pitch your story idea to journalists can make the difference between their pursuing—and their flat out ignoring—your pitch. Earn their interest and attention with these 11 tips.
  More articles on Content, Creativity, Email Subject Lines, Marketing Tips
• Email Creative: Standing Out From the Crowdby Karen Talavera
  With email inboxes more crowded than ever, your message's successful arrival in the recipient's inbox is half the battle. The second half of that battle is standing out from the crowd. Here are three tips that'll help you get noticed.
  More articles on Copywriting, Creativity, Email Marketing, Email Subject Lines, Marketing Tips
• Five Fundamentals for Productive Ideation Sessionsby Jeff Hirsch
  What makes a great ideation session? The quality of the participants, the energy of the facilitator, and the range of creative exercises. But there are five guidelines that'll exponentially boost the odds of having a productive session.
  More articles on Collaboration, Creativity, Humor, Management, Marketing Smarter
• CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your Wayby David Wenger
  Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the power needed to be effective.
  More articles on Chief Marketing Officer, Collaboration, Creativity, Management, Marketing Tips
• Seven Tips for More-Profitable Direct Mail in Today's Economyby Dean Rieck
  If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind yourself of the following seven core principles of direct marketing.
  More articles on Content, Copywriting, Creativity, Direct Marketing, Marketing Tips
• Six Do's and Don'ts of Email Designby John Murphy
  Without a well-crafted, clear, and consistent email design for your brand, your messages could be lost—or ignored—in the vast digital space. Here's how you should and shouldn't design your emails to get results.
  More articles on Content, Creativity, Email Marketing, Marketing Tips
• How to Find and Target Your Ideal Prospects on the Webby John Leavy
  Wouldn't it be good to know who your ideal prospects are before sending out emails, newsletters, tweets, or Facebook fan-page invites? Learn how to identify, find, and market to the right customers.
  More articles on Creativity, Customer Acquisition, Personas, Targeting, Websites
• Tactics for Engaging Email Subscribers: Five Companies Getting It Rightby Kara Trivunovic
  What's the use in crafting clever emails if they get relegated to the bulk folder? Engagement rates will determine whether or not your emails will make it to the inbox. Learn how to drive engagement and get your messages read.
  More articles on Creativity, Customer Engagement, Email Marketing, Web Analytics
• How a CMS Can Help Your SEO Effortsby Dave Ross
  A content management system is not a search engine optimization (SEO) magic bullet, but it can make the SEO job less painful. Learn how today's tools make it easy to automate the important tasks of SEO management.
  More articles on Content, Creativity, CRM, SEO
• Some Secrets of Successful Presentationsby Catherine M. Wolfe
  Many people detest making presentations. Such angst is unfortunate, because with preparation and practice, delivering presentations can be a great way to advance a career and positively promote a company's message.
  More articles on Content, Creativity, Marketing Tips, Public Speaking
• Is Social Media a Waste of Time and Money for B2B?by Glenn Gow
  Though no one can deny the explosive popularity of social media, some hard-core justifications for its B2B use have yet to be laid out. Consider these four points before leaving social media out of your B2B marketing strategy.
  More articles on B2B Marketing, Collaboration, Creativity, Metrics, Social Media
• Four Facets of Strategic Storytellingby Bill Baker
  The corporate community has recently recognized the potency of using storytelling strategically—to position brands, transform business, and engage and align employees. Here are four distinguishing facets of strategic storytelling that'll help you better understand what it is and how it ...
  More articles on Advertising, Brand Awareness, Brand Positioning, Creativity, Customer Engagement, Marketing Tips, Social Media

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• Don't Let Doubt Kill Your Big Idea
  It happens to any innovator: As you develop a big idea, doubt inevitably sets in. "If you are doing something that hasn't been done before, careful analysis will by definition ...
  More articles on Creativity, Management, Marketing Smarter
• Overcome the Status Quo Barrier Like Malcolm Gladwell
  "Malcolm Gladwell sold millions of copies of his book The Tipping Point, and he made millions of dollars on the concept he wrote about," writes Tim Reisterer at MarketingProfs. "But, ...
  More articles on Content, Creativity, Marketing Tips, Writing
• Most Shared Stories on Facebook in 2011
  Human interest stories dominated our attention in 2011, particularly those about babies, animals, and natural disasters, according to Facebook's list of the top 40 most shared articles in 2011.
  More articles on Creativity, Customer Behavior, Facebook, Research Summaries, User-Generated Content
• Will Your Message Be Understood? Only If You 'Speak Human'! [Slide Show]by Christian Gulliksen
  In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how one law firm successfully applied that principle when creating videos ...
  More articles on Content, Content Marketing, Creativity, Humor, Marketing Smarter, Videos
• Seven Ways to 'Gamify' Your Online Marketing Outreach
  We've talked up a storm about "gamification," and here's why: As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun ...
  More articles on Creativity, Customer Engagement, Humor, Online Marketing, PowerPoint
• What Guy Kawasaki Learned From Steve Jobs [Slide Show]by Christian Gulliksen
  When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, Guy Kawasaki knew Jobs well—and learned invaluable lessons from him. ...
  More articles on Creativity, Management, Marketing Inspiration
• Which Celebs Would You Cozy Up With on a Trans-Atlantic Flight?
  When thinking about the celebrity they'd like most to cozy up with on a flight across the Atlantic, surveyed women chose Johnny Depp and George Clooney as their top choices, ...
  More articles on Creativity, Customer Behavior, Demographics, Humor, Research Summaries
• Dialogue Writing, Part 2: Where to Start [Video]by Brent Walker
  The listener needs to know—within the first couple of lines of dialogue—who is talking, where they are, and why they're having this conversation. No small task—but there are tricks!
  More articles on Creativity, Marketing Inspiration, Videos, Writing
• Dialogue Writing, Part 1: Chaos Is Good! [Video]by Brent Walker
  ARRRRGH! Few things are more painful to listen to than bad dialogue. How can you go about writing good dialogue? Fire up the video, and we'll get started.
  More articles on Creativity, Marketing Tips, Videos, Writing
• Are You a Twitter Superstar? [Quiz]
  Sure, Twitter is a great place to network, gain a following, and grow your business, but do you know Twitter's unwritten rules of engagement? Take this quiz to see how ...
  More articles on Creativity, Humor, Social Media, Twitter
• Three Rules for Ideation Success
  How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows "ideation sessions," and they might just produce an idea that leads to ...
  More articles on Collaboration, Creativity, Marketing Smarter, Writing
• How to Get Your Creative Approved [Video]by Brent Walker
  You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. You send it to the client. Think it'll come back unscathed? ...
  More articles on Content, Creativity, Customer Satisfaction, Videos
• Three Keys to Maintaining Google-Style Business Innovation
  In an interview at Adweek, Google's Head of Global Ad Marketing Lisa Gevelber explains the mission of Think Quarterly, the company's new business magazine. Google realized that "a lot of ...
  More articles on Creativity, Management, Marketing Inspiration, Marketing Smarter
• The Five Rules of Great Radio: Rule 5 [Video]by Brent Walker
  You and two friends have spent the last three hours climbing up the edge of a giant pizza crust. Finally reaching the top, you look out over the vast plain ...
  More articles on Creativity, Customer Engagement, Marketing Tips, Videos
• CMOs: Where Are the Marketing Innovators?
  In-house marketing executives say they want to be challenged by the agencies they work with, but only 3% say agencies most often lead the charge for marketing innovation in their ...
  More articles on Creativity, Management, Research Summaries
• Four Ways to Remove Attention Barriers From Email Campaigns
  "People have limited attention to spare," writes Mark Brownlow at Email Marketing Reports. "They focus on those messages perceived as deserving that attention: messages that are clearly important, personal or something ...
  More articles on Creativity, Customer Engagement, Email Marketing, Marketing Smarter
• What Can Your Referral Program Learn From Roku?
  "Plenty of companies have referral programs," writes Kimberly Smith, "but how many can say theirs converts at about three times the rate of other online marketing campaigns and brings in ...
  More articles on Consumer Electronics, Creativity, Marketing Inspiration, Online Marketing, Referrals
• Seven Ways Marketers Can Think (and Write) Like Journalists [Slide Show]by Verónica Maria Jarski
  What can marketers learn from journalists? Good storytelling. Here are seven ways marketers can wield journalism skills to produce content that grabs attention and encourages conversation.
  More articles on Creativity, Customer Engagement, Marketing Inspiration, Writing
• The Five Rules of Great Radio: Rule 3 [Video]by Brent Walker
  Stories are what language is built around. They make people lean forward and listen. And if you want your marketing and advertising to be much more engaging, use storytelling.
  More articles on Advertising, Creativity, Marketing Tips, Videos
• Grinder, Minder, Binder, Finder: Four Roles a Successful Employee Should Fill [Slide Show]by Christian Gulliksen
  Getting your employees to produce exceptional work requires your telling them concretely what you expect from them. Here's how one employer paved the way to success for her staff using ...
  More articles on Career Management, Creativity, Management

See all 189 marketing Daily Posts related to Creativity

Creativity case studies, deconstructing real life examples and illustrating lessons learned

• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• How Getting Personal Helped Spur Renewals for the Golden State Warriorsby Golden State Warriors
  CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have?
  More case studies on Case Studies, Creativity, Customer Retention, Direct Marketing, Personalization, Videos, Websites
• How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
  More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
• A Fresh Way to Use Email as an Interactive Toolby Garden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool.
  More case studies on Case Studies, Creativity, Customer Engagement, Customer Retention, Email Campaigns, Interactive Marketing, Writing
• How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer Relationshipsby 3M Canada Company
  CASE STUDY: At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about its target market and forged long-term relationships with consumers.
  More case studies on Case Studies, Creativity, Facebook, Interactive Marketing, Product Management, Product Marketing, Promotions, Women, Word of Mouth
• How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked Leadsby Babcock & Jenkins
  CASE STUDY: Relationship-marketing firm Babcock & Jenkins didn't tell prospects what it could do, it gave them a taste. Its campaign, launched with a package of brownies from a mystery source, showed how it uses intrigue, personalization, humor, and the soft-sell to establish and advance client relationships. Results: A tasty 50% response rate.
  More case studies on Brand Awareness, Case Studies, Creativity, Customer Relationships, Lead Generation, Personalization, Targeting, Websites
• How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand Recognition and Moreby XanGo, LLC
  CASE STUDY - Here's how a unique Major League Soccer sponsorship helped a new beverage product score big in both sales and brand recognition. What's more, here are three lessons you can apply to your own sponsorship efforts.
  More case studies on Advertising, Brand Awareness, Case Studies, Creativity, Sales, Sponsorship, Television, Websites
• How a Digital Input Device Manufacturer Increased Engagement With Customers, Upped Holiday Salesby Wacom Technology Corp.
  Wacom's digital pens and their capabilities are well-known in the business world. To continue growing, however, the company needed to address the consumer market. Here's how it effectively reached a new fan community.
  More case studies on Case Studies, Creativity, Customer Engagement, Email Marketing, Hiring Outside Resources, Sales, Websites, Word of Mouth
• How a Hearing Aid Company Doubled the Percentage of Sales to Valuable First-Time Buyersby Oticon, Inc.
  The hearing aid industry has suffered from an image problem, because the devices were perceived as ugly and just for the elderly. As a result, just 23% of those who needed hearing aids actually bought them. But based on extensive market research, Oticon, Inc. built a cool hearing aid that appeals to first-time users. In just 18 months, it has achieved nearly double the industry average in the proportion of first-time hearing-aid buyers.
  More case studies on Case Studies, Creativity, Positioning, Sales, Sales and Advertising
• How a Web Services Firm Used 'Fanatical' Customer Care to Increase Sales 60% Year Over Yearby Rackspace
  With Web hosting fast becoming a commodity, Web hosting firm Rackspace realized it needed to stand out from the pack. Its founders decided they would stake a claim to "fanatical" commitment to customer service. Rackspace wove the concept into its very business structure, even trademarking the term "Fanatical Support." And it worked: Revenues grew more than 60% from 2005 to 2006, and the number of employees more than doubled.
  More case studies on Case Studies, Creativity, Customer Experience, Customer Service, Management, Sales
• How an Online Retailer Grew Revenue 161% Year over Yearby Sideways Wine Club
  The Sideways Wine Club, launched in April 2005, improved sales 161% year over year through July 2006, despite the fact that most online wine marketers experience an average visitor-to-buyer conversion rate of about 0.0085, or 0.85%, much lower than most other online retailers' conversion rates. The company's founder, Dave Chambers, knew he could improve sales even more dramatically, if he could improve those miserable conversion rates.
  More case studies on Blogging, Case Studies, Creativity, Email Campaigns, Sales
• How a Small Specialty Software Company Got on Fortune 100 Companies' Radar Screensby Novinity Corporation
  A software company in rural Montana was able to acquire major pharmaceutical company accounts and increase tradeshow traffic 300% by developing and promoting the educational content that its target industry craved...
  More case studies on Case Studies, Collaboration, Creativity, Email Campaigns, Small Business

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Creativity online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Winning the Video RevolutionBroadcast on 10/13/2011 11:00:00 AM
  More seminars on Brand Awareness, Creativity, Customer Experience, Videos, Web Content
• Subject Lines: The Hidden Impact on Email Subscriber BehaviorBroadcast on 8/18/2011 11:00:00 AM
  More seminars on Creativity, Customer Behavior, Email, Email Marketing, Email Subject Lines, Writing
• Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your IndustryBroadcast on 6/23/2011 11:00:00 AM
  More seminars on Creativity, Management, Marketing Smarter, Marketing Strategy, Thought Leadership
• MarketingProfs University: How to Become a Content JuggernautBroadcast on 6/16/2011
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• The NOW Revolution: Make Your Business Faster, Smarter & More SocialBroadcast on 3/24/2011 11:00:00 AM
  More seminars on Community, Creativity, Digital Marketing, Marketing Strategy, Marketing Tips, Social Media, Word of Mouth
• Content Development for the Real WorldBroadcast on 7/22/2010 11:00:00 AM
  More seminars on Content Marketing, Creativity, Customer Experience, Marketing Challenges, Writing
• What Matters Next: Doing Business in 2010, with Seth & GuyBroadcast on 1/7/2010
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• Love or Marketing? How Word-of-Mouth Will Save Your BrandBroadcast on 11/6/2009 11:00:00 AM
  More seminars on Branding, Community, Creativity, Customer Engagement, Word of Mouth
• It's All About the Click: Fundamentals of Paid Search MarketingBroadcast on 6/4/2009 11:00:00 AM
  More seminars on Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• Behind the Online Curtain: Secrets for Building a Successful Webinar ProgramBroadcast on 4/23/2009 11:00:00 AM
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• Extreme PowerPoint Makeover: Transform Your Data-Driven Presentation Beyond Bullet PointsBroadcast on 4/9/2009 11:00:00 AM
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• Next Steps with Your Blog: Building Excitement, Readership and CommunityBroadcast on 3/27/2009 11:00:00 AM
  More seminars on Blog Comments, Blog Monitoring, Blogging, Corporate Blogging, Creativity, Social Media, Word of Mouth
• Not Blogging Yet? What Marketers Need to Know to Get StartedBroadcast on 3/26/2009 11:00:00 AM
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• Seven Secrets to Inspiring PresentationsBroadcast on 7/17/2008
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• Seth Godin: How to Avoid The Meatball SundaeBroadcast on 1/3/2008
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• Arm Your Sales Team with Collateral That B2B Prospects Really WantBroadcast on 7/19/2007
  More seminars on B2B Marketing, Catch-22, Creativity, Customer Engagement, Marketing Tips, Print Collateral, Sales, Writing
• Customer Message Management 2: Confuser or Clarifier? Creating Customer-Relevant MessagingBroadcast on 6/8/2007 11:00:00 AM
  More seminars on Collaboration, Creativity, Customer-Centric, Measurement, Targeting, Value Propositions, Writing
• Customer-Centric Communications: It's All Different NowBroadcast on 5/24/2007
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• Delivering Presentations That Make the SaleBroadcast on 5/3/2007
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• How to Develop Quality e-Newsletter Content Without Breaking the BankBroadcast on 4/19/2007
  More seminars on Creativity, Customer Engagement, Email Lists, Marketing Tips, Newsletters, Writing

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Creativity Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Write Vivid, Engaging CopyReleased on 1/6/2012 10:00:00 AM
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• Take 10: How to Generate Big Ideas in Small, Easy StepsReleased on 12/2/2011 10:00:00 AM
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• Take 10: How to Stop Multitasking and Become More ProductiveReleased on 10/7/2011 10:00:00 AM
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• Take 10 Author Series: How to Fascinate People with 7 Key TriggersReleased on 9/30/2011 10:00:00 AM
  More Take 10 on Creativity, Marketing Smarter, Personal Branding
• Take 10 Author Series: How to Win Big with Content MarketingReleased on 9/23/2011 10:00:00 AM
  More Take 10 on Content, Content Marketing, Creativity, Marketing Smarter, ROI
• Take 10 Author Series: How to Present Ideas That Inspire ChangeReleased on 9/16/2011 10:00:00 AM
  More Take 10 on Content, Creativity, Customer Engagement, Marketing Tips, Public Speaking
• Take 10: How to Select Images That Make Your Marketing More EffectiveReleased on 7/1/2011 10:00:00 AM
  More Take 10 on Advertising, Creativity, Customer Engagement, Marketing Smarter, Marketing Tips
• Take 10: How to Prioritize and Budget for Your Online ActivitiesReleased on 2/18/2011 10:00:00 AM
  More Take 10 on Creativity, Marketing Budgets, Marketing Strategy, Marketing Tips, Online Marketing
• Take 10: 7 Ways You Can Fix Your Website Forms to Get More LeadsReleased on 8/13/2010 10:00:00 AM
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Creativity marketing downloads for the busy professional

• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  More tools on Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking

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