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Take 10: Everything You Need to Know About LinkedIn Events

Presenter:
Jason Alba
Released:
Fri., Oct. 8, 2010, 11am ET (8am PT)
Length:
10 minutes
Rating:
This online marketing seminar received 5 star(s)

On the surface, the LinkedIn Events application may appear to be little more than an online RSVP system, but in actuality, it can be an effective marketing and branding tool that helps illuminate your value proposition and expand brand awareness.

Take a quick 10-minute tour of this feature with LinkedIn expert Jason Alba, who spells out not only how to access and use the Events application, but also how to wield its branding and word-of-mouth powers.

Presenter

Jason Alba is a LinkedIn expert, the author of I'm on LinkedIn—Now What??? and CEO of the career management tool JibberJobber.com. He is passionate about all things related to career management, from understanding the job search and career management environment to knowing what professionals could do to create some kind of "job security." Jason brings this passion and energy in speeches and workshops across the country.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • Step-by-step instructions for promoting events on LinkedIn.
  • How to use the Events application for branding and marketing purposes.
  • Tips for boosting word of mouth with LinkedIn invitations.
  • How to generate additional awareness outside of LinkedIn.

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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