Marketing Resources: Brand Awareness

• We Are More Than Marketers: Integrating a Human-Centric Approach by Jeremi Karnell
  Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.
  More articles on Brand Awareness, Brand Management, Customer-Centric, Customer Engagement
• Why You Should Match a Brand's Marketing to Its Stage of Lifeby Dave Matli
  Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how the four stages of a brand's life dictate its marketing ...
  More articles on Brand Awareness, Brand Equity, Brand Positioning, Branding
• Four Facets of Strategic Storytellingby Bill Baker
  The corporate community has recently recognized the potency of using storytelling strategically—to position brands, transform business, and engage and align employees. Here are four distinguishing facets of strategic storytelling that'll help you better understand what it is and how it ...
  More articles on Advertising, Brand Awareness, Brand Positioning, Creativity, Customer Engagement, Marketing Tips, Social Media
• Case Study: How Olympus Spurred Product Awareness and Sales With Augmented Realityby Kimberly Smith
  Consumers are up to four times more likely to buy a product once they’ve held it in their hands. But it can be challenging to get people into stores, let alone within reaching distance of your product. To provide the ...
  More articles on Brand Awareness, Case Studies, Customer Acquisition, Customer Engagement, Product Marketing, Social Media
• How to Engage a Tradeshow Audience Year-Roundby Rob Murphy
  When it comes to tradeshow participation and building brand awareness, having a well-defined communications strategy before, during, and after the event is crucial to maximizing your return on investment (ROI).
  More articles on Brand Awareness, Customer Engagement, Lead Generation, Lead Nurturing, Marketing Strategy, ROI, Trade Shows/Events
• Stop Selling and (Instead) Help Your Customers Buyby Steven Van Yoder
  The latest recession has profoundly altered consumer behavior. As home values plummet, stock portfolios shrink, and company profits erode, prospects are less likely to make purchases, and thrift is back in vogue. Time to stop selling; instead, become a trusted ...
  More articles on Brand Awareness, Customer Behavior, Recession, Sales, Thought Leadership, Value Propositions
• 10 Ways to Entice Your Whole Company (Not Just Marketing) to Blogby Ann Handley
  It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look ...
  More articles on Brand Awareness, Corporate Blogging, Creativity, Marketing Tips, Social Media, Thought Leadership, Writing
• Accelerate Your Referrals: Nine Steps to Successby Barbara Bix
  If you're like many professional service providers, you get a lot of business from referrals. You get them because you're an expert and you provide excellent service. Nevertheless, that's not enough. Several things need to happen first: In fact, the ...
  More articles on Brand Awareness, Customer Engagement, Customer Service, Marketing Tips, Referrals, Testimonials
• Content Marketing Has Been a Successful PR Strategy for Decadesby Ford Kanzler
  The highly effective strategy of creating informational content that's valuable to prospects and customers has been with us for decades. Demonstrating expertise, becoming an authority, providing "how-to" information, and speaking about subjects of interest or relevance to your market are ...
  More articles on Brand Awareness, Content Marketing, Promotions, Public Relations, Thought Leadership
• 13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wowby Dean Rieck
  Once you have your page set up, how do you maximize your fan base and get the most out of your page? Some social-media gurus think that "old-school" marketing techniques have gone the way of the dinosaur and won't work ...
  More articles on Advertising, Brand Awareness, Copywriting, Direct Marketing, Facebook, Landing Pages, Social Media
• Put Your Brand to Work: Build an Architecture for Engagementby Brandon Walsh
  You've done your homework and designed a strategic brand program. You've found insight through research, learned what makes your constituents tick, established a strong brand foundation, developed a framework for messages, and evolved a system for visual expression—all necessary to ...
  More articles on Brand Awareness, Branding, Customer Engagement, Social Media, Targeting, Websites
• How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effortby Pete Savage
  With Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in ...
  More articles on B2B Marketing, Brand Awareness, Case Studies, Direct Marketing, E-Commerce
• How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)by Gordon Plutsky
  The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising's ongoing evolution: Brands are bypassing traditional media outlets in favor of creating their own private media platforms. That's right, brands are becoming the ...
  More articles on Advertising, Brand Awareness, Branding, New Media, Word of Mouth
• Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 2by Christina "CK" Kerley
  It's year's end, and you need to rally internal support for integrating social media into your marketing mix… or have it play a much larger role. Here's how to win over the Executive Committee members, who are sure to have ...
  More articles on B2B Marketing, Brand Awareness, Brand Equity, Customer Engagement, Lead Generation, Social Media
• Email Marketing Tips for the 2009 Holiday Seasonby Alex Williams
  The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a powerful tool that retailers can use to build their brands ...
  More articles on Brand Awareness, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips
• What's the Color of Your Personal Brand?by William Arruda
  Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.
  More articles on Advertising, Brand Awareness, Creativity, Logos, Personal Branding, Videos, Websites, YouTube
• Deliver a One-Two Punch: Tap the Synergy Between Email and Social Mediaby Ross Kramer
  There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; ...
  More articles on Brand Awareness, Channel Marketing, Community, Customer Retention, Email Lists, Email Marketing, Social Media, Social Networking
• The Pursuit of ROI: Will It Lead You to Rags or to Riches?by Sharan Jagpal
  It's no secret that the business world is slow to change. Sure, it has made the evolution from typewriters to computers for word processing, and from snail mail to email for written communication. But in regard to the core of ...
  More articles on Advertising, Brand Awareness, Customer Acquisition, Customer Retention, Marketing Strategy, Metrics, ROI
• To Sell During a Recession, Shop a Mile in Their Shoesby Jenny Schade
  Harnessing the power of customer insights throughout your organization produces a powerful, ongoing interactive connection with key constituents that competitors can't duplicate. Beyond the clever words and attention-getting visuals, the connection with the customer truly engages. When the product has ...
  More articles on Advertising, Blogging, Brand Awareness, Collaboration, Customer Engagement, Customer Experience, Feedback, Recession, Sales
• Email Optimization: How Simple Changes Increase Open Rates, Clickthrough, Response, and Average Order Sizeby Debra Ellis
  Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is also the most abused one. Practitioners of knee-jerk planning rely on emails to bolster a sagging month or fill in the ...
  More articles on Brand Awareness, Customer Relationships, Email Marketing, Measurement, Personalization, Testing, Writing

See all 126 marketing articles related to Brand Awareness

• Radio Ads Boost Brand Affinity, Positive WOM
  People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity ...
  More articles on Advertising, Brand Awareness, Metrics, Research Summaries
• Why Context Matters in Building Lead Nurturing Programs
  "Some people would say that nurturing is based on a marketer's goal such as building brand awareness or your company's reputation for thought leadership," writes Ardath Albee at Marketing Interactions. ...
  More articles on B2B Marketing, Brand Awareness, Lead Nurturing
• Facebook Top Social Site for Retail Info, Promos
  More online consumers are using Facebook on a regular basis to find information about their favorite retail brands, whereas fewer consumers are turning to blogs, forums, and consumer review sites ...
  More articles on Brand Awareness, Customer Behavior, Facebook, Research Summaries
• Email and Search Still Sway Most Online Buyers
  Email and search marketing still have the greatest influence on consumers' online buying behaviors, whereas social media, though it generates awareness, is rarely associated with direct revenue, according to a ...
  More articles on Brand Awareness, Customer Behavior, E-Commerce, Email Marketing, Research Summaries, Social Media
• Three Ways to Market Nostalgia in Social Communities
  You've no doubt noticed it: Products from the past are making a comeback. Coke and Pepsi have recently introduced throwback versions of their soft drinks. Mrs. Butterworth, Strawberry Shortcake, Atari ...
  More articles on Brand Awareness, Community, Customer Behavior
• Two Ad-Design Rules to Make Your Brand Message Stick
  "Brand identifiability is under the advertiser's control and is a key consideration in ad design," note the authors of a recent research report on the effectiveness of visual ads. But ...
  More articles on Advertising, Brand Awareness, Customer Behavior
• Brand Marketers Not (Yet) Sold on Social Media
  With brand awareness cited as their primary brand-management goal in 2010, most corporate brand executives say online communications and traditional public relations—not social media—are still the most effective channels to ...
  More articles on Brand Awareness, Public Relations, Research Summaries, Social Media
• Brands Undervalue Social Media for Customer Service
  Though many companies are now using social media to acquire new customers and increase brand awareness, few are using social media channels for customer-service objectives, according to a survey from ...
  More articles on Brand Awareness, Customer Acquisition, Customer Service, Research Summaries, Social Media
• Do You Flickr?
  Most small businesses haven't figured out how to promote themselves on Flickr—and that means you can get an edge on the competition. And in a recent post at the Influential ...
  More articles on Brand Awareness, Marketing Smarter, Small Business
• Yellow Pages Users Ready to Buy
  The Yellow Pages are a valuable source of qualified leads: Most print and Internet Yellow Pages consumers either make or intend to make purchases after consulting those sources, according to ...
  More articles on Brand Awareness, Lead Generation, Research Summaries
• iPad Matches Kindle in Awareness, Purchase Intent
  Less than a week before iPad's April 3 ship date, nearly two-thirds (65%) of consumers are aware of Apple's tablet device and 15% are already thinking about buying it in ...
  More articles on Brand Awareness, Consumer Electronics, Ebooks, Research Summaries
• Making UGC a Picnic
  What's a Picnic (apart from the classic family activity involving a checkered tablecloth and a ton of ants)? A Picnic is a formidably large candy bar proffered by Cadbury, stuffed ...
  More articles on Brand Awareness, Social Media, User-Generated Content
• Move Over, Night Rider
  We like to emphasize that mobile is probably the most personalized technology available so far in the 21st century. And these days, finding ways to incorporate yourself into users' daily ...
  More articles on Brand Awareness, Mobile Marketing, Smart Phones
• $2.17B: 20-Year Super Bowl Ad Spend
  Over the past 20 years (1990-2009), the Super Bowl has generated $2.17 billion of network sales from a total of 210 different advertisers and more than 1,400 commercial messages, according ...
  More articles on Advertising, Brand Awareness, Research Summaries, Television
• That's Mine! My Name's on It!
  Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People ...
  More articles on Brand Awareness, Channel Marketing, Social Media
• Your Moustache Makes a Good Point
  Ever heard of Movember? It's a movement of men who shave their faces at the beginning of November and spend the rest of the month growing a saucy moustache, which they ...
  More articles on Brand Awareness, Creativity, Social Media
• Gen-Y Women Viewed by Gen-X as Trendsetters
  Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for ...
  More articles on Brand Awareness, Customer Behavior, Research Summaries, Segmentation, Social Media, Social Networking, Women
• Prescription Medicine Sites Lift Refills, Starts
  Online ads about prescription medicines and dedicated Rx websites raise consumers' awareness of prescription medicines, increase drugs' perceived favorability, and encourage patients to refill their prescriptions.
  More articles on Advertising, Brand Awareness, Online Marketing, Research Summaries, Websites
• STAMP Out the Ad Noise
  Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
  More articles on Advertising, Brand Awareness, Community, Interactive Marketing, Marketing Tips, Social Media, Social Networking
• Ad Position, Shape More Important Than Size, Maybe: Study
  Online ads that are integrated into the content of a page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according ...
  More articles on Advertising, Brand Awareness, Branding, Copywriting, Creativity, PPC Campaigns, Research, Videos

See all 38 marketing Daily Posts related to Brand Awareness

Brand Awareness case studies, deconstructing real life examples and illustrating lessons learned

• How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsungby Samsung Electronics Canada
  CASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did.
  More case studies on Advertising, Brand Awareness, Case Studies, Smart Phones, Targeting, Videos
• How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
  More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
• How an Interactive Game Stimulated Product Awareness and Salesby Sony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Collaboration, Customer Engagement, Facebook, Promotions, Referrals
• Using Video to Reel in Record High Traffic and Conversionsby Kinaxis
  CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Email Subject Lines, LinkedIn, Search Engines, Testing, Twitter, Videos, Websites
• Harnessing Web 3.0 to Pump Up Brand Preference and Loyaltyby ASUS (North America) and Intel
  CASE STUDY: In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty.
  More case studies on Brand Awareness, Brand Loyalty, Case Studies, Customer Advisory Programs, Customer Engagement, Customer Relationships, Online Marketing, Social Media, Word of Mouth
• How Kodak Generated Marvelous Results by Turning Users Into Superheroesby Kodak Imaging Network
  CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Customer Engagement, Facebook, Interactive Marketing, Targeting, Videos
• How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real Salesby Adobe Systems, Inc.
  CASE STUDY: Here's how a single Facebook game application attracted more than 11,500 plays, 10 times the usual traffic, 5,500 new fans, and more....
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Product Marketing, Word of Mouth
• How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppersby OfficeMax, Inc.
  CASE STUDY: Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers.
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• How OfficeMax Helped an Education-Focused Charity Increase Funding and Classroom Adoptionsby OfficeMax
  CASE STUDY: OfficeMax teamed with nonprofit Adopt-A-Classroom to create an annual event to recognize and reward standout teachers for their dedication and sacrifice. This year, OfficeMax stepped up its marketing for the program, upping classroom adoptions +800%.
  More case studies on Brand Awareness, Case Studies, Collaboration, Non Profits, Public Relations, Trade Shows/Events
• How a New Mom and Pop Pet Food Retailer Used Social Media to Achieve $2.5 Million in Sales in Under Two Yearsby K9 Cuisine
  CASE STUDY: K9 Cuisine helped fill a void created by the pet-food crisis of 2007. Since then, its annual sales have reached $2.5 million, and it expects to double that in the next 8-10 months. How? With the help of social media.
  More case studies on Blog Monitoring, Blogging, Brand Awareness, Case Studies, Google, Social Media
• How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked Leadsby Babcock & Jenkins
  CASE STUDY: Relationship-marketing firm Babcock & Jenkins didn't tell prospects what it could do, it gave them a taste. Its campaign, launched with a package of brownies from a mystery source, showed how it uses intrigue, personalization, humor, and the soft-sell to establish and advance client relationships. Results: A tasty 50% response rate.
  More case studies on Brand Awareness, Case Studies, Creativity, Customer Relationships, Lead Generation, Personalization, Targeting, Websites
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
  More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
• How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp Electronicsby Sharp Electronics Corporation
  CASE STUDY: Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned to an innovative effort on Facebook.
  More case studies on Advertising, Brand Awareness, Case Studies, Consumer Electronics, Facebook, Interactive Marketing, Sponsorship, Word of Mouth
• How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand Awarenessby Lenovo
  CASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction.
  More case studies on Blogging, Brand Awareness, Case Studies, Collaboration, Facebook, New Media, Sponsorship, Twitter, Video Blogs, YouTube
• How a Controversial Book Became a Bestseller via an Aggressive Web Campaignby Vanguard Press
  CASE STUDY: When the current POTUS is the villain of your book, it doesn't matter that you're a best-selling author... because the mainstream media will find it too hot to touch. So what do you do? You go to the Web.
  More case studies on Blogging Strategy, Brand Awareness, Case Studies, Targeting, Websites, Word of Mouth
• How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand Awarenessby GotVMail Communications, LLC
  CASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey.
  More case studies on Blogging, Brand Awareness, Case Studies, Social Media, Social Networking, Videos, Word of Mouth, YouTube
• How a Technology Company Leveraged March Madness Live Streaming to Increase Visibility for Its Own Productby eTelemetry
  CASE STUDY: When CBS Sports announced that it would once again live-stream the NCAA March Madness tournament during regular business hours, eTelemetry jumped at the chance to use the event as a prime backdrop for its own campaign.
  More case studies on Advertising, B2B Marketing, Brand Awareness, Case Studies, Positioning, Targeting
• How a Technology Firm Used Social Media to Build Awareness for Its Web-based Monitoring Productby Radian6
  CASE STUDY - How does a social-media monitoring company build excitement for its flagship product? In the case of Radian6, it leveraged (you guessed it) social media and the medium's inherent word-of-mouth properties. Here's how.
  More case studies on Blogging, Brand Awareness, Case Studies, High-Tech Marketing, Social Media, Twitter, Webinars
• How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand Recognition and Moreby XanGo, LLC
  CASE STUDY - Here's how a unique Major League Soccer sponsorship helped a new beverage product score big in both sales and brand recognition. What's more, here are three lessons you can apply to your own sponsorship efforts.
  More case studies on Advertising, Brand Awareness, Case Studies, Creativity, Sales, Sponsorship, Television, Websites
• How a CEO Uses Twitter to Convey the 'Sole' of His Companyby Zappos
  CASE STUDY: While others are still hashing out whether their CEO should be Twittering, blogging, or Plurking, Zappos Tony Hsieh has been using Twitter for over a year. Here, he reveals what he gets out of micro-blogging, and why he thinks it's important for his company and others to embrace social media tools.
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Brand Awareness online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Winning the Video RevolutionBroadcast on 10/13/2011 11:00:00 AM
  More seminars on Brand Awareness, Creativity, Customer Experience, Videos, Web Content
• How to Strengthen Customer Experience on Four Social Media PlatformsBroadcast on 7/28/2011 11:00:00 AM
  More seminars on Brand Awareness, Customer Experience, Customer Service, Relationship Marketing, Social Media
• Growing Your Fan Base and Engaging Effectively on FacebookBroadcast on 1/20/2011 11:00:00 AM
  More seminars on Brand Awareness, Customer Engagement, Facebook, Marketing Smarter, Marketing Tips, Social Media
• MarketingProfs University: Content Rules! How to Create the Right Kind of ContentBroadcast on 12/3/2010 11:00:00 AM
  More seminars on Brand Awareness, Content Marketing, Customer Engagement, Social Media, Videos, Webinars, White Papers
• Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads ... or All of the Above?Broadcast on 12/16/2009 11:00:00 AM
  More seminars on Brand Awareness, Branding, Collaboration, Customer Evangelists, Facebook, Marketing Strategy, Social Media, Social Networking
• Twitter Like You Mean It: The Right Way to Tweet Your BrandBroadcast on 11/13/2008 11:00:00 AM
  More seminars on Brand Awareness, New Media, Social Media, Twitter, Word of Mouth
• Using Facebook to Market Your Offering, Enhance Your Brand, and Develop CommunityBroadcast on 6/26/2008 11:00:00 AM
  More seminars on Brand Awareness, Customer Relationships, Facebook, LinkedIn, Marketing Tips, Product Marketing, Social Networking
• Harnessing a Portfolio of Brands: The Harrah’s StoryBroadcast on 2/21/2008
  More seminars on Brand Awareness, Brand Positioning, Branding, Collaboration, Customer Experience
• Ten Cravings of Generation X and Y: Satisfying This Young and Lucrative MarketBroadcast on 7/26/2007
  More seminars on Brand Awareness, Brand Positioning, Marketing Plans, Marketing Tips, Targeting
• Customer Message Management 1: Four Steps to Improving the Sales-to-Customer ConversationBroadcast on 6/7/2007 11:00:00 AM
  More seminars on Brand Awareness, Collaboration, Customer-Centric, Marketing Tips, Sales
• Marketing Through Stories: The Selling Power of NarrativeBroadcast on 3/22/2007
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• Eleven Big Ideas, with Seth GodinBroadcast on 8/8/2006 11:00:00 AM
  More seminars on Brand Awareness, Creativity, Marketing Inspiration, PowerPoint, Word of Mouth
• “But Wait, There’s More”: A Users Guide to the Basics of Direct Response TV (and Radio)Broadcast on 7/21/2005 11:00:00 AM
  More seminars on Brand Awareness, Copywriting, Direct Marketing, Marketing Smarter, Promotions, ROI

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Brand Awareness Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: 6 Ways to Take Advantage of Photo Strips on Your Facebook PageReleased on 6/17/2011 10:00:00 AM
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• Take 10: Everything You Need to Know About LinkedIn EventsReleased on 10/8/2010 10:00:00 AM
  More Take 10 on Brand Awareness, LinkedIn, Marketing Tips, Trade Shows/Events, Value Propositions, Word of Mouth
• Take 10: Everything You Need to Know About LinkedIn PollsReleased on 10/8/2010 10:00:00 AM
  More Take 10 on Brand Awareness, Community, Customer Engagement, LinkedIn, Marketing Tips, Thought Leadership
• Take 10: How to Market Your Products and Services on LinkedInReleased on 7/16/2010 10:00:00 AM
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Brand Awareness marketing downloads for the busy professional

• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  More tools on Brand Awareness, Case Studies, Customer Engagement, Customer Evangelists, Customer Relationships, Marketing Smarter, Sales, Word of Mouth
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
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• Branding and Brand Equity
  There isn't a single marketing topic that has dominated the last decade of the field of marketing than Branding. And, although it's certain you have at the very least put your toe in the water of the great Branding Lake, you will get nothing but good advice, confirmation of your strategies and tactics, and probably even some new ideas from this Marketing Guide.
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