Marketing Resources: LinkedIn

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Results for LinkedIn

Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media by Christina "CK" Kerley
Even though B2C companies get the lion's share of coverage about the benefits of social media, B2B organizations of vastly different sizes and industries are making striking gains in employing these technologies to increase their market share and solve revenue ...
More articles on B2B Marketing, Case Studies, Facebook, LinkedIn, Social Media, Twitter
The Three Most Popular Social Networks for Business (and Why You Should Use Them) by Paul Chaney
An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you have, the stronger your overall relationship with that person will ...
More articles on Facebook, LinkedIn, Networking, Social Networking, Twitter
How Social Is Socially Acceptable in Email? by Stephanie Miller
Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier ...
More articles on B2B Marketing, Customer Engagement, Facebook, LinkedIn, Social Media, Surveys, Twitter
Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytes by William Arruda
The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering lively discussion—such as LinkedIn, blogs, Facebook, and Twitter—are ideal for ...
More articles on Blogging, Branding, Google, LinkedIn, Measurement, Personal Branding, Social Media, Social Networking, Twitter
A Corporate Field Guide to Social-Media Policy Development by Kimberly Smith
Your employees are already on Facebook, Twitter, LinkedIn, and the like... so isn't it high time for companies to acknowledge that activity and implement a protective framework that will assist them in mitigating the risks related to employee productivity, confidentiality, ...
More articles on Community, Facebook, LinkedIn, Marketing Tips, Social Media, Social Networking, Twitter
Six Steps to Forging Customer Relationships at Tradeshows and Conferences by Kimberly Smith
Tradeshow and conference sponsorships don't come cheap, but they do bring prospects face-to-face with your company and brand. In doing so, they offer a unique opportunity to establish stronger, more-personal connections with potential customers, which can, in turn, generate solid ...
More articles on Advertising, Customer Relationships, Facebook, Lead Generation, LinkedIn, Social Media, Sponsorship, Trade Shows/Events
How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network by William Arruda
Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy ...
More articles on Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube
Advice to Out-of-Workers: Read This Before You 'Network' With Me by Lori Feldman
Before you ask me to go to work for you, go to work for yourself. When you've implemented the suggestions above, I'm more receptive to helping you connect with your next job opportunity. But I don't have time or inclination ...
More articles on Blogging, Collaboration, Facebook, Google, Job Search, LinkedIn, Networking, RSS, Twitter, Websites
22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketing (and Your Marketing Career) by Ann Handley
Gems of 2008: If you're like most of us, you probably have a LinkedIn profile and a slew of (or at least some) connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing ...
More articles on Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketing by Ann Handley
Like most of us, you probably have a LinkedIn profile and a slew of connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource? If you aren't sure, you aren't ...
More articles on Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
What Is Your Social Networking Strategy in 2008? by David Nour
Are you LinkedIn? Do you Spoke, Ryze, Jigsaw, or ZoomInfo? In 2008, will you get a Second Life? If these social-networking concepts are not on your radar, you are ignoring a dynamic trend that could have a profound impact on ...
More articles on LinkedIn, MySpace, Second Life, Social Networking
MarketingProfs Video: A Tutorial on the Subtleties of LinkedIn by Matt Dickman
In the face of mounting competition and hype from rival networks Facebook and MySpace, LinkedIn has stayed true to its mission of creating a network for business professionals. I've been a member of the service for years, but until recently it ...
More articles on Facebook, LinkedIn, MySpace, Social Media, Social Networking
Social Media Starter Kit: The Tools You Need by Chris Brogan
Work of any kind requires an understanding of the appropriate tools for the job, and social media is no different. Here are some suggestions for a starter set of social media tools. The actual applications will change, over time, because technology ...
More articles on Blogging, Facebook, LinkedIn, Podcasting, RSS, Twitter, Video Blogs
Four Controversial Questions About LinkedIn (and How to Resolve Them) by Jason Alba
Of course you know what LinkedIn is. You already have an account, right? So what's the next step? Here are four thorny questions about LinkedIn (and their related answers) to help you get the most out of this professional social ...
More articles on LinkedIn, Marketing Tips, Personal Branding, Social Networking
MarketingProfs Video: A Tutorial on the Subtleties of LinkedIn by Matt Dickman
LinkedIn doesn't pretend to be MySpace or Facebook. In the face of mounting competition and hype from rival networks, LinkedIn has stayed true to its mission of creating a network for business professionals. In this video tour, Matt Dickman focuses ...
More articles on Facebook, LinkedIn, MySpace, Social Networking
How to Explain OpenSocial to Your Executives by Jeremiah Owyang
If you are someone who is partially or wholly responsible for the long-term direction of your Web site, or the Web sites of your clients, you have to be able to explain Google's OpenSocial in clear and concise terms. So ...
More articles on Facebook, Google, LinkedIn, Social Networking, Website Design, Websites
Eight Things to Do Right Now to Get More out of LinkedIn by Jason Alba
You've heard of it, you've read about it, you've even signed up for it—and you still wonder how to get the most out of it. LinkedIn is the most popular business networking environment around. Its jump from 13 million signups to ...
More articles on Career Management, LinkedIn, Marketing Tips, Personal Branding
How to Brand Yourself in a Competitive Job Market: Q&A with William Arruda by Mack Collier
An increasingly competitive job market in recent years has led to the birth of the idea of "personal branding," as jobseekers look for ways to stand out to potential employers. One of the leaders of this burgeoning space is William ...
More articles on Career Management, Google, LinkedIn, Personal Branding
Managing Your Marketing Career in a Web 2.0 World by William Arruda
It's no longer the world of work you knew when you graduated from college. The tried and true career management techniques you've been using just don't work in today's marketplace. Working hard, writing a compelling resume, staying connected to head ...
More articles on Blogging, Career Management, Google, Job Search, LinkedIn, Social Networking, Videos
Top 10 Online Marketing Predictions for 2007 by Ryan Buchanan
With 2007 in full swing, here are our online marketing predictions for the rest of the year to come. We busted out our omniscient crystal ball, and this is what it told us... .
More articles on Email Marketing, LinkedIn, MySpace, Social Networking, Videos, Word of Mouth

See all 22 marketing articles related to LinkedIn

LinkedOut
Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only ...
More articles on LinkedIn, Small Business, Social Networking
Whitepapers: Publish AND Promote, or Perish
For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it ...
More articles on Blogging, Facebook, High-Tech Marketing, LinkedIn, Sales, Twitter, White Papers
RU Linked in or Left out?
Heads-up: It's time to take a fresh look at LinkedIn. That's what Diana Huff says in a recent guest post at the Savvy B2B Marketing blog. "In the last year ...
More articles on B2B Marketing, Lead Generation, LinkedIn, Market Research, Social Networking
It's as Easy as 123456
All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
More articles on Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube
Me, Myself and My Company
Especially in the last few years, the concept of personal branding has begun to take hold. Many of your employees now see themselves—and not just your company—as a brand they ...
More articles on Facebook, LinkedIn, Marketing Inspiration, Personal Branding, Word of Mouth
Get Wired and Get Hired
The news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom ...
More articles on Blogging, Economic Crisis, Interactive Marketing, LinkedIn, Networking, New Media, Social Media, Twitter