LinkedIn: How-to articles covering the latest marketing tactics, tips, and strategies.

• Seven Online Marketing Activities You Can Start TodaySonja Jobson
  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, LinkedIn, Social Media, Twitter, Video Blogs, Web Content
• Social Sharing Boosts Email Results [Infographic]Verónica Maria Jarski
  Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Facebook, LinkedIn, Social Media
• #SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts AppAngela Natividad
  Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for ...
  Advertising, Digital Theory, Facebook, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, Twitter
• LinkedIn: Revolutionizing the World of Recruiting [Infographic]Verónica Maria Jarski
  To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic.
  Career Management, Facebook, Job Search, LinkedIn, Management, Social Media, Twitter
• #SocialSkim: Social Media This Week, Including a PowerPoint AlternativeAngela Natividad
  Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's ...
  Advertising, B2B Marketing, B2C, Demographics, Digital Theory, Humor, LinkedIn, PowerPoint, Social Business, Social Media
• #SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph MobileAngela Natividad
  The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open ...
  Advertising, B2B Marketing, B2C, E-Commerce, Facebook, Google+, LinkedIn, Marketing Strategy, Retail Marketing, Small Business
• Sales and Marketing at War: The Game of Thrones [Infographic]Verónica Maria Jarski
  Though not competing for the Iron Throne, Sales and Marketing have long warred against one another in struggles worthy of a "Game of Thrones" TV episode. Pardot has mapped out ...
  Customer Acquisition, Lead Generation, Lead Nurturing, Lead Quality, LinkedIn, Marketing Automation, Sales and Advertising, Twitter
• #Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in SocialAngela Natividad
  We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find ...
  Customer Engagement, Digital Marketing, Digital Theory, Facebook, Google, Humor, LinkedIn, Mobile Marketing, Smart Phones, Social Business
• 7 in 10 Smartphone Owners Access Facebook via Their DeviceLenna Garibian
  Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, ...
  Customer Behavior, Email, Facebook, LinkedIn, Mobile Marketing, Research Summaries, Twitter
• Small Business Marketing: LinkedIn, Twitter Growing in EffectivenessLenna Garibian
  Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey ...
  Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Small Business, Social Media, Social Networking, Twitter, YouTube

LinkedIn: Online seminar broadcasts from the best minds in marketing

• 'Where's Waldo?' Getting Found and Gaining New Business on LinkedInBroadcast on 10/14/2010 with Mark Amtower
  LinkedIn is the near-perfect venue for attracting the types of customers you need for your business, but it is all too easy to be lost in the "crowd." This seminar provides tips and tactics that you can start using today to make sure you stand out and find business, from someone who uses LinkedIn successfully every day.
  Customer Acquisition, LinkedIn, Marketing Tips, Personal Branding
• New Tips on Marketing with LinkedIn TodayBroadcast on 2/25/2010 with Mario Sundar
  What's new with LinkedIn? And how can a marketer put it to work?
  Community, LinkedIn, Marketing Tips, Networking
• Using Facebook to Market Your Offering, Enhance Your Brand, and Develop CommunityBroadcast on 6/26/2008 with Jason Alba
  Facebook isn't just a playground for college students — it’s a great place to be to enhance your brand and sell your stuff, and smart marketers should understand how to take advantage of it.
  Brand Awareness, Customer Relationships, Facebook, LinkedIn, Marketing Tips, Product Marketing, Social Networking
• Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)Broadcast on 5/29/2008 with Jason Alba
  LinkedIn is said to be the leading online professional network. In this 90-minute seminar, you'll see LinkedIn used in a number of different ways as it is a tool that can enhance personal brands, help you with research, give you access to new networks, and portray you as the marketing professional you are.
  Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
• How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundBroadcast on 7/25/2007 with Lisa Johnson
  Old business models are collapsing and there’s a new generation of inspired, renegade consumers who are rewriting the rules. Marketing is quickly moving from a push advertising model to one where highly networked customers spread the word about new products and services, and pull in only the information that they find interesting or useful. Want to crack the code of this new market?
  Advertising, Customer Behavior, Facebook, LinkedIn, Marketing Tips, MySpace, Targeting, Word of Mouth

LinkedIn: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How To Create a Consistent and Professional Personal Brand Using Social MediaReleased on 12/7/2012 with Jill Duffy
  In just 10 minutes, you'll get all the information you need to create a cohesive personal brand using social media and the Web.
  Facebook, LinkedIn, Personal Branding, Social Media, Take 10
• Take 10: Five Things You Should Know About LinkedInReleased on 7/6/2012 with Viveka von Rosen
  You may think that you've got the platform mastered, but Viveka von Rosen is here to teach you five ways to beef up your profile that you may not have even known about or considered.
  Career Management, LinkedIn, Social Media, Take 10
• Take 10: How to Reverse Engineer Your Competitors’ Customer ListReleased on 4/15/2011 with Scott Swigart
  In this Take 10 webcast, competitive intelligence expert Scott Swigart explains how you can gather data from a variety of public information sources, such as Google and LinkedIn, and then connect the dots to gain insight into who your competition's customers actually are.
  Google, Job Search, LinkedIn, Market Research, Social Media, Take 10
• Take 10: Using LinkedIn Company Pages for Networking and ProspectingReleased on 11/26/2010 with Jason Alba
  Find out why Companies is LinkedIn expert Jason Alba's second favorite feature as he explains where to go on LinkedIn to find key data and how to use it for networking and prospecting.
  Brand Loyalty, Lead Generation, LinkedIn, Market Research, Networking, Take 10
• Take 10: The Secret to Making New Contacts on LinkedInReleased on 10/8/2010 with Jason Alba
  Whether you're interested in forging professional relationships with other LinkedIn users, introducing your brand to promising prospects, or reaching out to industry thought leaders for advice, don’t make a move until you understand the best practices presented in this 10-minute tutorial by Jason Alba.
  Community, LinkedIn, Marketing Tips, Networking, Take 10
• Take 10: 8 Must-Have Apps for Showcasing Your Expertise on LinkedInReleased on 10/8/2010 with Jason Alba
  In this Take 10, LinkedIn expert Jason Alba explains which 8 applications every marketer and business owner on LinkedIn should consider to use and why they're essential for positioning your brand.
  LinkedIn, Marketing Smarter, New Media, Take 10
• Take 10: Everything You Need to Know About LinkedIn EventsReleased on 10/8/2010 with Jason Alba
  Take a quick 10-minute tour of LinkedIn Events with expert Jason Alba, who spells out not only how to access and use the Events application, but also how to wield its branding and word-of-mouth powers.
  Brand Awareness, LinkedIn, Marketing Tips, Take 10, Trade Shows/Events, Value Propositions, Word of Mouth
• Take 10: Everything You Need to Know About LinkedIn PollsReleased on 10/8/2010 with Jason Alba
  Join us in this 10-minute tutorial in which Jason Alba outlines the six things you need to do in connection with the LinkedIn Polls application to get your messaging out, establish subject matter expertise, and remind your audience what your brand is all about.
  Brand Awareness, Community, Customer Engagement, LinkedIn, Marketing Tips, Take 10, Thought Leadership
• Take 10: Build Your Reputation at LinkedIn (in a Few Minutes a Week)Released on 7/30/2010 with Jason Alba
  This short webcast describes the six key things you should do regularly to maintain your presence and build your reputation. Plus, you'll learn four must-do tasks that you only need to do once.
  LinkedIn, Marketing Tips, Reputation Management, Social Media, Social Networking, Take 10
• Take 10: Optimize Your LinkedIn Profile in 11 Easy StepsReleased on 7/16/2010 with Jason Alba
  Learn from Jason Alba how to create a LinkedIn Profile that is powerful, compelling and that makes a strong favorable impression on the viewer.
  Career Management, Keywords, LinkedIn, Networking, Personal Branding, Social Media, Take 10

LinkedIn: Marketing downloads for the busy professional

• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  Digital Marketing, Email Marketing, Facebook, Keywords, LinkedIn, Marketing Strategy, Marketing Tips, Social Media, Twitter, Websites
• LinkedIn Success Stories
  LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
  Case Studies, LinkedIn, Market Research, Marketing Tips, Social Networking, Thought Leadership