LinkedIn: How-to articles covering the latest marketing tactics, tips, and strategies.
The Anatomy of a Successful LinkedIn Profile [Infographic]Verónica JarskiTo stand out amid the millions of LinkedIn users, you need a stellar profile that captures attention and starts conversations. This infographic can help you get started on creating that ...
The Most Successful B2B Industries on Social MediaHow do audience size and engagement level on social media vary among various B2B industries? To find out, TrackMaven examined full-year 2015 data from 316 leading B2B brands on five ...
The Ideal Word Counts for Social Media Posts [Infographic]Verónica JarskiWhat are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths to help you craft your written content.
A Sensible Social Media Checklist for Businesses [Infographic]Verónica JarskiOverwhelmed by all you have to do on different social media platforms? Check out this handy-dandy checklist, packed with planning and content tips.
#SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's RoundupChristian NeriFacebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and ...
Content and Social Tactics That Generate Leads for B2B MarketersAyaz NanjiB2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave.
Content Marketing and Social Media Benchmarks for BrandsAyaz NanjiMarketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven.
The 25 Most In-Demand Skills on LinkedIn [Infographic]Ayaz NanjiLinkedIn members who listed cloud- and distributed-computing skills on their profiles were the most sought-after users by employers last year, according to a recent report from the social network.
The Most Active Fortune 500 CEOs on Social MediaAyaz NanjiSome 61% of Fortune 500 CEOs had no social media presence at all in 2015, which is actually an improvement from the 68% of CEOs with no social presence in ...
B2C Industries That Get the Most Engagement on Social MediaAyaz NanjiAutomakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven.
LinkedIn: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneEmily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, ...
Rock 'n' Roll 'n' Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJason Miller of LinkedIn offers tips for content marketing and the effective use of LinkedIn, and shares insights from his new book, Welcome to the Funnel: Proven Tactics to Turn Your Content and Social Media Up to 11.
The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneFrom native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers need to know to stay relevant in their industry.
Promote Yourself: Author Dan Schawbel Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBestselling author and millennial branding expert Dan Schawbel shares career tips and insights from his book, Promote Yourself: The New Rules for Career Success.
Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneInside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers.
LinkedIn: Online seminar broadcasts from the best minds in marketing
- MarketingProfs Makeover: The Anatomy of a LinkedIn Company PageBroadcast on 5/14/2015 with Viveka von RosenIn this PRO seminar, LinkedIn expert Viveka von Rosen will review member-submitted Company Pages and make suggestions that will have an immediate impact. You'll see examples of companies doing it right and those that could benefit from a bit more TLC when it comes to their Company Pages. We'll also discuss the elements of a well-designed page—from what to include in your Company Description to how to properly add images—and how to use your page to stimulate prospect relationships and drive more business.
- Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close LeadsBroadcast on 1/9/2014 with Viveka von RosenThis PRO seminar will reveal the five simple steps needed to start generating more leads, engaging more effectively with your network, and closing more deals using LinkedIn.
- 'Where's Waldo?' Getting Found and Gaining New Business on LinkedInBroadcast on 10/14/2010 with Mark AmtowerLinkedIn is the near-perfect venue for attracting the types of customers you need for your business, but it is all too easy to be lost in the "crowd." This seminar provides tips and tactics that you can start using today to make sure you stand out and find business, from someone who uses LinkedIn successfully every day.
- New Tips on Marketing with LinkedIn TodayBroadcast on 2/25/2010 with Mario SundarWhat's new with LinkedIn? And how can a marketer put it to work?
- Using Facebook to Market Your Offering, Enhance Your Brand, and Develop CommunityBroadcast on 6/26/2008 with Jason AlbaFacebook isn't just a playground for college students — it’s a great place to be to enhance your brand and sell your stuff, and smart marketers should understand how to take advantage of it.
- Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)Broadcast on 5/29/2008 with Jason AlbaLinkedIn is said to be the leading online professional network. In this 90-minute seminar, you'll see LinkedIn used in a number of different ways as it is a tool that can enhance personal brands, help you with research, give you access to new networks, and portray you as the marketing professional you are.
- How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundBroadcast on 7/25/2007 with Lisa JohnsonOld business models are collapsing and there’s a new generation of inspired, renegade consumers who are rewriting the rules. Marketing is quickly moving from a push advertising model to one where highly networked customers spread the word about new products and services, and pull in only the information that they find interesting or useful. Want to crack the code of this new market?
LinkedIn: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Use LinkedIn's Newest Features to Boost Your ProfileReleased on 6/26/2015 with Viveka von RosenIn just 10 minutes, LinkedIn expert Viveka von Rosen will share how you can start using LinkedIn's newest features to boost the effectiveness of your profile. You'll learn how to create a custom hero image to help define your business and how to add media to increase your credibility and add life to your profile. Plus, you'll walk away with tips on using Publisher and the new keyword feature to attract more leads.
- Take 10: How To Create a Consistent and Professional Personal Brand Using Social MediaReleased on 12/7/2012 with Jill DuffyIn just 10 minutes, you'll get all the information you need to create a cohesive personal brand using social media and the Web.
- Take 10: Five Things You Should Know About LinkedInReleased on 7/6/2012 with Viveka von RosenYou may think that you've got the platform mastered, but Viveka von Rosen is here to teach you five ways to beef up your profile that you may not have even known about or considered.
- Take 10: How to Reverse Engineer Your Competitors’ Customer ListReleased on 4/15/2011 with Scott SwigartIn this Take 10 webcast, competitive intelligence expert Scott Swigart explains how you can gather data from a variety of public information sources, such as Google and LinkedIn, and then connect the dots to gain insight into who your competition's customers actually are.
- Take 10: Using LinkedIn Company Pages for Networking and ProspectingReleased on 11/26/2010 with Jason AlbaFind out why Companies is LinkedIn expert Jason Alba's second favorite feature as he explains where to go on LinkedIn to find key data and how to use it for networking and prospecting.
- Take 10: The Secret to Making New Contacts on LinkedInReleased on 10/8/2010 with Jason AlbaWhether you're interested in forging professional relationships with other LinkedIn users, introducing your brand to promising prospects, or reaching out to industry thought leaders for advice, don’t make a move until you understand the best practices presented in this 10-minute tutorial by Jason Alba.
- Take 10: 8 Must-Have Apps for Showcasing Your Expertise on LinkedInReleased on 10/8/2010 with Jason AlbaIn this Take 10, LinkedIn expert Jason Alba explains which 8 applications every marketer and business owner on LinkedIn should consider to use and why they're essential for positioning your brand.
- Take 10: Everything You Need to Know About LinkedIn EventsReleased on 10/8/2010 with Jason AlbaTake a quick 10-minute tour of LinkedIn Events with expert Jason Alba, who spells out not only how to access and use the Events application, but also how to wield its branding and word-of-mouth powers.
- Take 10: Everything You Need to Know About LinkedIn PollsReleased on 10/8/2010 with Jason AlbaJoin us in this 10-minute tutorial in which Jason Alba outlines the six things you need to do in connection with the LinkedIn Polls application to get your messaging out, establish subject matter expertise, and remind your audience what your brand is all about.
- Take 10: Build Your Reputation at LinkedIn (in a Few Minutes a Week)Released on 7/30/2010 with Jason AlbaThis short webcast describes the six key things you should do regularly to maintain your presence and build your reputation. Plus, you'll learn four must-do tasks that you only need to do once.
LinkedIn: Marketing downloads for the busy professional
- Slowpoke's Guide to Digital MarketingFeel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
- LinkedIn Success StoriesLinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.