Marketing Resources: LinkedIn

• Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen Tacticby Bob Hebeisen
  Many have pronounced tradeshow marketing dead. But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your marketing plan. Here are 12 ways to breathe new life into your tradeshows.
  More articles on Collaboration, LinkedIn, Public Speaking, Trade Shows/Events
• 10 Tips for Using LinkedIn to Generate Leadsby Brian Carroll
  You need to rethink the way you use LinkedIn. Without some of us even noticing, it has developed into a useful lead-generation tool for marketers and salespeople who are looking to build relationships with prospects.
  More articles on Lead Generation, LinkedIn, Marketing Tips, Personal Branding, User-Generated Content
• Recruiting Executives and Industry Experts for Qualitative Researchby Scott Swigart, Sean Campbell
  Your studies are not appropriate for participants found on purchased lists, and the participants will take part in a series of in-depth interviews. So how do you find your interviewees?
  More articles on Case Studies, Google, LinkedIn, Market Research, Search Engines, Thought Leadership, Videos
• Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Mediaby Christina "CK" Kerley
  Even though B2C companies get the lion's share of coverage about the benefits of social media, B2B organizations of vastly different sizes and industries are making striking gains in employing these technologies to increase their market share and solve revenue ...
  More articles on B2B Marketing, Case Studies, Facebook, LinkedIn, Social Media, Twitter
• The Three Most Popular Social Networks for Business (and Why You Should Use Them)by Paul Chaney
  An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you have, the stronger your overall relationship with that person will ...
  More articles on Facebook, LinkedIn, Networking, Social Networking, Twitter
• How Social Is Socially Acceptable in Email?by Stephanie Miller
  Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier ...
  More articles on B2B Marketing, Customer Engagement, Facebook, LinkedIn, Social Media, Surveys, Twitter
• Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytesby William Arruda
  The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering lively discussion—such as LinkedIn, blogs, Facebook, and Twitter—are ideal for ...
  More articles on Blogging, Branding, Google, LinkedIn, Measurement, Personal Branding, Social Media, Social Networking, Twitter
• A Corporate Field Guide to Social-Media Policy Developmentby Kimberly Smith
  Your employees are already on Facebook, Twitter, LinkedIn, and the like... so isn't it high time for companies to acknowledge that activity and implement a protective framework that will assist them in mitigating the risks related to employee productivity, confidentiality, ...
  More articles on Community, Facebook, LinkedIn, Marketing Tips, Social Media, Social Networking, Twitter
• Six Steps to Forging Customer Relationships at Tradeshows and Conferencesby Kimberly Smith
  Tradeshow and conference sponsorships don't come cheap, but they do bring prospects face-to-face with your company and brand. In doing so, they offer a unique opportunity to establish stronger, more-personal connections with potential customers, which can, in turn, generate solid ...
  More articles on Advertising, Customer Relationships, Facebook, Lead Generation, LinkedIn, Social Media, Sponsorship, Trade Shows/Events
• How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Networkby William Arruda
  Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy ...
  More articles on Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube
• Advice to Out-of-Workers: Read This Before You 'Network' With Meby Lori Feldman
  Before you ask me to go to work for you, go to work for yourself. When you've implemented the suggestions above, I'm more receptive to helping you connect with your next job opportunity. But I don't have time or inclination ...
  More articles on Blogging, Collaboration, Facebook, Google, Job Search, LinkedIn, Networking, RSS, Twitter, Websites
• 22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketing (and Your Marketing Career)by Ann Handley
  Gems of 2008: If you're like most of us, you probably have a LinkedIn profile and a slew of (or at least some) connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing ...
  More articles on Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
• 22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketingby Ann Handley
  Like most of us, you probably have a LinkedIn profile and a slew of connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource? If you aren't sure, you aren't ...
  More articles on Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
• What Is Your Social Networking Strategy in 2008?by David Nour
  Are you LinkedIn? Do you Spoke, Ryze, Jigsaw, or ZoomInfo? In 2008, will you get a Second Life? If these social-networking concepts are not on your radar, you are ignoring a dynamic trend that could have a profound impact on ...
  More articles on LinkedIn, MySpace, Second Life, Social Networking
• MarketingProfs Video: A Tutorial on the Subtleties of LinkedInby Matt Dickman
  In the face of mounting competition and hype from rival networks Facebook and MySpace, LinkedIn has stayed true to its mission of creating a network for business professionals. I've been a member of the service for years, but until recently it ...
  More articles on Facebook, LinkedIn, MySpace, Social Media, Social Networking
• Social Media Starter Kit: The Tools You Needby Chris Brogan
  Work of any kind requires an understanding of the appropriate tools for the job, and social media is no different. Here are some suggestions for a starter set of social media tools. The actual applications will change, over time, because technology ...
  More articles on Blogging, Facebook, LinkedIn, Podcasting, RSS, Twitter, Video Blogs
• Four Controversial Questions About LinkedIn (and How to Resolve Them)by Jason Alba
  Of course you know what LinkedIn is. You already have an account, right? So what's the next step? Here are four thorny questions about LinkedIn (and their related answers) to help you get the most out of this professional social ...
  More articles on LinkedIn, Marketing Tips, Personal Branding, Social Networking
• MarketingProfs Video: A Tutorial on the Subtleties of LinkedInby Matt Dickman
  LinkedIn doesn't pretend to be MySpace or Facebook. In the face of mounting competition and hype from rival networks, LinkedIn has stayed true to its mission of creating a network for business professionals. In this video tour, Matt Dickman focuses ...
  More articles on Facebook, LinkedIn, MySpace, Social Networking
• How to Explain OpenSocial to Your Executivesby Jeremiah Owyang
  If you are someone who is partially or wholly responsible for the long-term direction of your Web site, or the Web sites of your clients, you have to be able to explain Google's OpenSocial in clear and concise terms. So ...
  More articles on Facebook, Google, LinkedIn, Social Networking, Website Design, Websites
• Eight Things to Do Right Now to Get More out of LinkedInby Jason Alba
  You've heard of it, you've read about it, you've even signed up for it—and you still wonder how to get the most out of it. LinkedIn is the most popular business networking environment around. Its jump from 13 million signups to ...
  More articles on Career Management, LinkedIn, Marketing Tips, Personal Branding

See all 25 marketing articles related to LinkedIn

• LinkedIn Audiences Highly Engaged, Active in Groups
  LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use ...
  More articles on LinkedIn, Networking, Research Summaries, Social Media
• LinkedIn Now No. 2 US Social Network, Surpasses MySpace
  LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past ...
  More articles on LinkedIn, Research Summaries, Social Networking
• LinkedIn, Twitter Most Important Social Accounts
  In the midst of an uncertain business climate, 59% of active social networking users say LinkedIn is their most important social account, up from the 41% who said so a ...
  More articles on LinkedIn, Research Summaries, Social Networking, Twitter
• Three Tips for Lead Generation at LinkedIn
  "Most people use LinkedIn as a contact management tool to connect with friends or former co-workers," writes Judy Schramm at Marketing Ideas You Can Copy. There's a chance, then, that ...
  More articles on B2B Marketing, Lead Generation, LinkedIn, Marketing Tips
• LinkedIn Report: What's in a (CEO's) Name?
  Your name may be the key to your success: "Peter" and "Deborah" are the most popular names of CEOs on the professional social networking site LinkedIn, according to research by ...
  More articles on LinkedIn, Research Summaries, Social Networking
• Leads via LinkedIn Groups Most Likely to Convert
  Nearly one in four visitors to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such leads, those ...
  More articles on B2B Marketing, Lead Generation, LinkedIn, Research Summaries, Websites
• LinkedIn Top Social Tool for B2B Marketers
  More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent and cite LinkedIn as their single most important social channel, according to ...
  More articles on B2B Marketing, LinkedIn, Research Summaries, Social Media
• Three Tips for Monitoring Your Competitors on Social Media
  Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world ...
  More articles on LinkedIn, Market Research, Marketing Tips, Social Media
• A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010by Ann Handley
  Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 ...
  More articles on Facebook, LinkedIn, Research Summaries, Social Media, Twitter
• Three LinkedIn No-Nos
  "People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs," writes Diana Freedman at HubSpot. "It's a great place for businesses to ...
  More articles on LinkedIn, Marketing Tips, Personal Branding, Small Business
• Don't Get Linked Out on LinkedIn
  LinkedIn is "one heck of a community for getting to know your prospects and customers," writes Ardath Albee at Marketing Interactions. "[But it] can also expose a lack of integrity ...
  More articles on Lead Generation, LinkedIn, Personalization
• LinkedIn Delivers B2B Traffic, Wikipedia More Leads
  Among social media channels, LinkedIn accounts for the greatest number of referred visitors to B2B websites, but Wikipedia is more effective at delivering relevant and serious leads, according to a ...
  More articles on B2B Marketing, Lead Nurturing, LinkedIn, Research Summaries, Social Media, Websites
• LinkedIn Top Social Site in Corporate America
  Among the employees of the nation's largest corporations, LinkedIn is the most popular social networking site, according to a report by NetProspex, which also found that the employees of Microsoft ...
  More articles on LinkedIn, Research Summaries, Social Networking
• LinkedIn: Time to Plug and Play
  The rise of search engine optimization (SEO) was a huge change for the marketing profession. But for B2B marketers, there's a new game in town: LinkedIn Search Optimization, or LSO, ...
  More articles on B2B Marketing, High-Tech Marketing, Keywords, LinkedIn, Sales
• Are You the Missing Link?
  "Without some of us even noticing," writes Brian Carroll in an article at MarketingProfs, "[LinkedIn] has developed into a useful lead-generation tool for marketers and salespeople who are looking to ...
  More articles on Lead Generation, LinkedIn, Networking
• Taking Groupthink Up a Notch
  News flash: LinkedIn still boasts one of the largest, tightest-knit collections of professionals in the social-networking space. And now it wants to be even more useful to marketers. Custom Groups ...
  More articles on Branding, Community, LinkedIn, Social Media, Social Networking
• LinkedOut
  Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only ...
  More articles on LinkedIn, Small Business, Social Networking
• Whitepapers: Publish AND Promote, or Perish
  For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it ...
  More articles on Blogging, Facebook, High-Tech Marketing, LinkedIn, Sales, Twitter, White Papers
• RU Linked in or Left out?
  Heads-up: It's time to take a fresh look at LinkedIn. That's what Diana Huff says in a recent guest post at the Savvy B2B Marketing blog. "In the last year ...
  More articles on B2B Marketing, Lead Generation, LinkedIn, Market Research, Social Networking
• It's as Easy as 123456
  All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
  More articles on Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube

See all 22 marketing Daily Posts related to LinkedIn

LinkedIn case studies, deconstructing real life examples and illustrating lessons learned

• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• Using Video to Reel in Record High Traffic and Conversionsby Kinaxis
  CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Email Subject Lines, LinkedIn, Search Engines, Testing, Twitter, Videos, Websites

See all Case Studies in our library

LinkedIn online seminar broadcasts from the best minds in marketing

• 'Where's Waldo?' Getting Found and Gaining New Business on LinkedInBroadcast on 10/14/2010 11:00:00 AM
  More seminars on Customer Acquisition, LinkedIn, Marketing Tips, Personal Branding
• New Tips on Marketing with LinkedIn TodayBroadcast on 2/25/2010 11:00:00 AM
  More seminars on Community, LinkedIn, Marketing Tips, Networking
• Using Facebook to Market Your Offering, Enhance Your Brand, and Develop CommunityBroadcast on 6/26/2008 11:00:00 AM
  More seminars on Brand Awareness, Customer Relationships, Facebook, LinkedIn, Marketing Tips, Product Marketing, Social Networking
• Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)Broadcast on 5/29/2008 11:00:00 AM
  More seminars on Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
• How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundBroadcast on 7/25/2007 11:00:00 AM
  More seminars on Advertising, Customer Behavior, Facebook, LinkedIn, Marketing Tips, MySpace, Targeting, Word of Mouth

See all On Demand Seminars in our library

LinkedIn Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Reverse Engineer Your Competitors’ Customer ListReleased on 4/15/2011 10:00:00 AM
  More Take 10 on Google, Job Search, LinkedIn, Market Research, Social Media
• Take 10: Using LinkedIn Company Pages for Networking and ProspectingReleased on 11/26/2010 10:00:00 AM
  More Take 10 on Brand Loyalty, Lead Generation, LinkedIn, Market Research, Networking
• Take 10: The Secret to Making New Contacts on LinkedInReleased on 10/8/2010 10:00:00 AM
  More Take 10 on Community, LinkedIn, Marketing Tips, Networking
• Take 10: 8 Must-Have Apps for Showcasing Your Expertise on LinkedInReleased on 10/8/2010 10:00:00 AM
  More Take 10 on LinkedIn, Marketing Smarter, New Media
• Take 10: Everything You Need to Know About LinkedIn EventsReleased on 10/8/2010 10:00:00 AM
  More Take 10 on Brand Awareness, LinkedIn, Marketing Tips, Trade Shows/Events, Value Propositions, Word of Mouth
• Take 10: Everything You Need to Know About LinkedIn PollsReleased on 10/8/2010 10:00:00 AM
  More Take 10 on Brand Awareness, Community, Customer Engagement, LinkedIn, Marketing Tips, Thought Leadership
• Take 10: Build Your Reputation at LinkedIn (in a Few Minutes a Week)Released on 7/30/2010 10:00:00 AM
  More Take 10 on LinkedIn, Marketing Tips, Social Media, Social Networking
• Take 10: Optimize Your LinkedIn Profile in 11 Easy StepsReleased on 7/16/2010 10:00:00 AM
  More Take 10 on Career Management, Keywords, LinkedIn, Networking, Personal Branding, Social Media
• Take 10: How to Market Your Products and Services on LinkedInReleased on 7/16/2010 10:00:00 AM
  More Take 10 on Brand Awareness, LinkedIn, Marketing Tips
• Take 10: Everything You Need to Know About LinkedIn GroupsReleased on 7/16/2010 10:00:00 AM
  More Take 10 on Community, LinkedIn, Marketing Tips, Targeting, Thought Leadership
• Take 10: Everything You Need to Know About LinkedIn AnswersReleased on 7/16/2010 10:00:00 AM
  More Take 10 on Branding, Community, LinkedIn, Marketing Tips, Thought Leadership
• Take 10: How to Get Your LinkedIn Contacts Into Your CRM SystemReleased on 7/16/2010 10:00:00 AM
  More Take 10 on Community, CRM, Customer Relationships, LinkedIn, Marketing Tips

See all Take 10 Webcasts in our library

LinkedIn marketing downloads for the busy professional

• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  More tools on Digital Marketing, Email Marketing, Facebook, Keywords, LinkedIn, Marketing Strategy, Marketing Tips, Social Media, Twitter, Websites
• LinkedIn Success Stories
  LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
  More tools on Case Studies, LinkedIn, Market Research, Marketing Tips, Social Networking, Thought Leadership

See all Tools and Downloads in our library