MarketingProfs University: 5 Email Marketing Trends You Can't Ignore
- Loren McDonald
- Valerie Witt
- Thu., May 12, 2011, 12pm ET (9am PT)
- 90 minutes
Email marketing is a favorite of direct response and interactive marketers alike due to its comparatively low cost and high ROI potential. The reason is simple: you can quickly build and distribute pretty much any kind of message—be it big news, promotions, useful insight, account reminders, or a quick hello—and send it directly to each person in as narrow or as wide of an audience as you want.
But while email remains the number one ecommerce traffic driver, social media and mobile devices are creating seismic shifts in the marketing landscape. ISPs are changing their tactics, too. Join us for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials and learn how you can meet the challenges of email marketing in a world gone "mocial."
Loren McDonald is vice president, industry relations at Silverpop, where he educates clients and prospects on best practices and emerging trends in email marketing. Over his 27-year career in the fields of marketing, consulting, and strategic planning, he has held executive marketing positions at companies including Lyris, Inc., EmailLabs, and USWeb/CKS. A prolific writer and speaker, Loren regularly pens articles and blog posts, and presents numerous webinars each year. His experience and accomplishments have earned him many accolades, including both the Email Experience Council Marketer of the Year and the American Business Awards (the Stevies) Marketing Executive of the Year awards.
Who Should Attend?
This PRO seminar is for any marketer interested in the subject—but especially those who want to learn about MarketingProfs University. Participants will experience one class from a larger course. Come see what MPU is all about.
What Will You Learn?
- How the adoption of mobile and social affect the design, content, and tone of your emails
- How the changing inbox increases the need for recipient relevance and engagement
- Why automation and triggers are critical to delivering the right message at the right time
About MarketingProfs University
5 Email Marketing Trends You Can't Ignore is not just a PRO seminar—it's the first class in our all-new MarketingProfs University Email Marketing Essentials, broadcasting LIVE, May 12-27 (recorded classes available after that). Whether you're looking to put the oomph back into a mature program, thinking about expansion, or simply starting anew, this course provides detailed instruction on everything you need to know to make email marketing your superstar. Email Marketing Essentials includes 17 classes taught by 15 award-winning instructors who define industry standards and create world-class email marketing programs every day. Register for the complete course today.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.