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Marketing Resources: Mobile Marketing
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Results for Mobile Marketing
- Mobile Coupons: Your Message on the Move by Bob BentzAsk most US consumers whether they want to receive mobile-marketing messages on their cell phones, and they will usually answer with a resounding "No." Consumers worry they'll start receiving unwanted Viagra ads and messages from a prince in Kenya. Nothing ...
- Improving Campaign Deliverability for PC and Mobile Users by Wendy LoweAll the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant evolution of technology means more people are checking their email ...More articles on Email Deliverability, Email Marketing, Mobile Marketing, Segmentation, Targeting, Writing
- 53 Smartphone Applications for On-the-Go Marketers
by Kimberly SmithWhile games remain the most widely downloaded smartphone apps, developers haven't forgotten about those of us who have work to do. In fact, we found quite a few apps that are useful for marketers. Take a gander, and then tell ...More articles on Collaboration, Creativity, Mobile Marketing, New Media, SEO, Social Media, Social Networking - Five Ways to Supercharge Your Mobile Marketing by Iain McCreadyAt this year's Consumer Electronics Show (CES), the Consumer Electronics Association announced it expects mobile phone unit sales in 2009 to grow some 31 percent in North America, with global unit sales reaching approximately 1.2 billion. The announcement validates the mobile ...More articles on Brand Positioning, Customer Engagement, Customer Relationships, Marketing Tips, Mobile Marketing, SMS, Word of Mouth
- Four Key Components of E-Newsletter Advertising by Drew AdamsHow do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they apply them, like this....More articles on Advertising, Email Hygiene, Email Lists, Hiring Outside Resources, Marketing Tips, Mobile Marketing, Newsletters, Targeting
- Why Won't Mobile Marketing Learn From Online's Lessons? by Bob WalczakMobile advertising is deemed complex for the same reason online used to be: Standards are murky at best. Online advertising evolved because online dashboards allowed agencies to monitor and optimize their digital campaigns in real time. Why doesn't mobile do this?
- Mobile Marketing: What is UR txt msg str@tegy? by Alan BerreyWhere R U? In other words, where is your text message strategy? When will your organization begin using text messaging and other mobile messaging services in your marketing, customer care, and collections processes?
- Extending and Enhancing Closed-Loop Marketing via the Mobile Channel by Stephan DietrichWhile mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather than turned off, by mobile messages. The mobile medium has achieved ...More articles on Channel Marketing, CRM, Customer Experience, Marketing Tips, Mobile Marketing, SMS, Targeting
- 11 Tips to Align PC and Mobile Email Design by Loren McDonaldThe good news: More of your customers can read your email messages on their smartphones now, instead of waiting until they get back to a computer. The bad news: The email that looks so great on your PC may look like ...
- Two Reasons Why SMS Should Be on Your Shortlist by R.J. TalyorShould SMS be used for every marketing message? No, definitely not. Your company must consider whether or not your intended message is urgent and determine if subscribers will appreciate receiving it in a mobile form. With that said, there are ...
- Fundamental Design Rules for Email Marketing Success by Winston BowdenGood email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't one email-marketing design bible, there are fundamental ...More articles on Email Marketing, Mobile Marketing
- How to Make Email Marketing More Mobile-Friendly by Chris Lovejoy, Andrew OsterdayMobile technology continues to develop. The number of consumers with mobile devices capable of retrieving and viewing email continues to increase rapidly. The early adopters of the Blackberry have given way, in numbers at least, to those using what are ...
- Is Wireless Internet Marketing Still a Fantasy? by Geoff LivingstonThere's a new air of excitement behind the mobile Web. Initiatives like Verizon's recent announcement to open their network, Google's Open Handset initiative, new wireless auctions, and the iPhone have energized users. For the intelligent marketer the question must be, ...
- A Glimpse Into the Future of Advertising: Japan's Dentsu by Mark TungateThe fifth-largest advertising organization in the world is Tokyo's Dentsu. Its gross profit of more than $2 billion is largely generated in Japan. Although Dentsu politely declines to name its clients, a little research reveals that its biggest accounts include ...
- Under Pressure: Moving From Traditional to Digital Media by Michael EmersonBy now you've all heard—Internet ad spending is up, spending on traditional media is down. With so much attention given to Web 2.0 and its technology-enabled marketing tactics, marketers using traditional approaches are under increased pressure to become more digital and ...
- Marketing Challenge: Is It Time to Move Into Mobile Marketing? by Hank StrollShould your organization get into mobile marketing? The evidence shows that mobile marketing skews toward the business-to-consumer segment, and (slowly but surely) it is starting to gain momentum. Read on to find out whether the vehicle might be right for you. ...
- Setting up a Mobile Marketing Program: A Primer by Allison GowerQuick—is your marketing mobile? Can your message reach your on-the-go audience and can your in-motion customer interact with you wherever they are? In the past, as long as you were advertising out-of-home, you could have answered "yes." But today, unless your ...
- Going Mobile: Portable Media Market Finally Getting Traction? by Howard GreenfieldLast year, MP3 player sales totaled $4.23 billion. Half of all US teens now own a player (with video capabilities increasingly becoming the norm). And of the two billion cell phones in use worldwide, 236 million now contain 3G technology ...
- How to Make the Online Community Your Marketing Partner by Mack CollierMarketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, or you can try something revolutionary. You can join them. You can stop trying to guess what your customers are ...More articles on Blog Monitoring, Blogging, Customer Engagement, Mobile Marketing, MySpace, Social Networking, Word of Mouth, YouTube
- Wired for Winning Loyalty by Jill GriffinMore articles on Brand Ambassadors, CRM, Customer Engagement, Interactive Marketing, Mobile Marketing, Personalization, Word of Mouth
- Readers Willing to Pay for Online NewsConsumers are willing to spend small monthly sums to receive news on their personal computer and mobile devices, according to a study conducted by the Boston Consulting Group (BCG).
- Shake It Up, BabyBased on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and ...
- Mobile Marketing Not for EveryoneMobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, ...
- More SMBs Use Online Media Than TraditionalFor the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group.
- Smartphones to Overtake Other Mobile by 2012Smartphone units sold worldwide in 2009 will grow 14.5% from 2008 levels, according to a forecast by Infonetics.
- Outside the Box, Inside the PocketMobile marketing isn't the unicorn it used to be. Most folks in your demo probably have a real, live phone within immediate reach for most of their waking days. And ...
- Shift to Mobile Web Means Marketing OpportunitiesAs mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketersMore articles on Advertising, Direct Marketing, Market Research, Mobile Marketing, Search Engine Marketing
- Mind the Big Three Be'sFun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the ...
- What Would We Do Without You?You've probably heard a lot that the days of "push" messaging—a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased—are dead. So true. But for ...
- New Breed of Mobile-Media Consumers EmergingAvid users of mobile video constitute a unique audience that may not be reachable via other digital media, according to a study of mobile-phone users that measures consumers' reactions and ...
- US Wireless-Internet Use SoarsMore than half of Americans—56%—report having used wireless means to gain online access, according to a Pew Research report that examines how Americans are accessing the Internet by wireless means ...
- $55B in Interactive Marketing Spend in 2014Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% ...
- The Year of Mobile Marketing (Finally)Year after year for the past several years, pundits have prognosticated the rise of mobile marketing. But with recent developments in the mobile space, it seems the prediction is now ...
- Be a Pocket MillionaireRight in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most ...More articles on Interactive Marketing, Keywords, Mobile Marketing, New Media, Social Media, Social Networking
- How Much Has Apple Really Made from iPhone Apps?It was just a month ago that Apple reached the prestigious mark of 1 billion downloads from its iPhone App Store—a huge milestone. The enormous number of downloaded apps elicits ...
- Textbook Text MarketingAs marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
- Mobile Marketing Mavens, Oh My!Ah, the mobile phone: we know it well as consumers, and as such are in a perfect position to approach it from a direct marketer's POV. Here are a few ...
- Don't Just Use It, USE It!On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) ...
- Smart Phones, Smarter Marketing "To date," writes Rob Hof in a post at BusinessWeek's Tech Beat blog, "mobile advertising hasn't taken off partly because it's a hassle for advertisers to create special campaigns for ...More articles on Marketing Inspiration, Mobile Marketing
- Text Appeal"While US consumers are fully embracing text messaging," says Alan Berrey in an article at MarketingProfs, "very few enterprises have followed suit." And when you consider that 80 percent of ...
See all 28 marketing Daily Posts related to Mobile Marketing
Mobile Marketing case studies, deconstructing real life examples and illustrating lessons learned
- How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer Loyaltyby Days for Business Alliance (Days Inn)CASE STUDY: Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. Read on to see how.More case studies on B2B Marketing, Case Studies, Customer Engagement, Customer Relationships, Economic Crisis, Mobile Marketing, SMS
- How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreachby Obama for AmericaCASE STUDY: Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters. Here's how.
- How New Media Helped Auction Direct USA Boost Sales 40%by Auction Direct USACASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales.More case studies on Blogging, Case Studies, Customer Relationships, Facebook, Mobile Marketing, MySpace, Newsletters, Sales, Social Media, Twitter
Mobile Marketing online seminar broadcasts from the best minds in marketing
- 11/20/2008Mobile Marketing marketing downloads for the busy professional
- Mobile Marketing Success StoriesRU ReD 2 launch a gr8 mobile mktg campaign? Check out 11 mobile marketing success stories to see how you can best reach your customers via their mobile devices and also boost sales, improve customer relations and save money.More tools on Advertising, Case Studies, Measurement, Mobile Marketing, Smart Phones, SMS, Targeting
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How-To Marketing Articles
Yes, Facebook Is a Business Tool by Paul Chaney
Mobile Coupons: Your Message on the Move by Bob Bentz
Write From Your Reader's Perspective by David Fideler
The Surprising Evolution of Online Marketing in Software ... by Jayson Gehri
Why 70% of Facebook 'Fans' Don't Want Marketing, ... by Morgan Stewart
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