- Mobile Coupons: Your Message on the Move by Bob Bentz
Ask most US consumers whether they want to receive mobile-marketing messages on their cell phones, and they will usually answer with a resounding "No." Consumers worry they'll start receiving unwanted Viagra ads and messages from a prince in Kenya. Nothing ...
- Improving Campaign Deliverability for PC and Mobile Users by Wendy Lowe
All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant evolution of technology means more people are checking their email ...
- 53 Smartphone Applications for On-the-Go Marketers
by Kimberly SmithWhile games remain the most widely downloaded smartphone apps, developers haven't forgotten about those of us who have work to do. In fact, we found quite a few apps that are useful for marketers. Take a gander, and then tell ...
- Five Ways to Supercharge Your Mobile Marketing by Iain McCready
At this year's Consumer Electronics Show (CES), the Consumer Electronics Association announced it expects mobile phone unit sales in 2009 to grow some 31 percent in North America, with global unit sales reaching approximately 1.2 billion.
The announcement validates the mobile ...
- Four Key Components of E-Newsletter Advertising by Drew Adams
How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they apply them, like this....
- Why Won't Mobile Marketing Learn From Online's Lessons? by Bob Walczak
Mobile advertising is deemed complex for the same reason online used to be: Standards are murky at best.
Online advertising evolved because online dashboards allowed agencies to monitor and optimize their digital campaigns in real time. Why doesn't mobile do this?
- Mobile Marketing: What is UR txt msg str@tegy? by Alan Berrey
Where R U? In other words, where is your text message strategy? When will your organization begin using text messaging and other mobile messaging services in your marketing, customer care, and collections processes?
- Extending and Enhancing Closed-Loop Marketing via the Mobile Channel by Stephan Dietrich
While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather than turned off, by mobile messages.
The mobile medium has achieved ...
- 11 Tips to Align PC and Mobile Email Design by Loren McDonald
The good news: More of your customers can read your email messages on their smartphones now, instead of waiting until they get back to a computer.
The bad news: The email that looks so great on your PC may look like ...
- Two Reasons Why SMS Should Be on Your Shortlist by R.J. Talyor
Should SMS be used for every marketing message? No, definitely not. Your company must consider whether or not your intended message is urgent and determine if subscribers will appreciate receiving it in a mobile form. With that said, there are ...
- Fundamental Design Rules for Email Marketing Success by Winston Bowden
Good email design is a critical part of ensuring a high response rate.
A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't one email-marketing design bible, there are fundamental ...
- How to Make Email Marketing More Mobile-Friendly by Chris Lovejoy, Andrew Osterday
Mobile technology continues to develop. The number of consumers with mobile devices capable of retrieving and viewing email continues to increase rapidly. The early adopters of the Blackberry have given way, in numbers at least, to those using what are ...
- Is Wireless Internet Marketing Still a Fantasy? by Geoff Livingston
There's a new air of excitement behind the mobile Web. Initiatives like Verizon's recent announcement to open their network, Google's Open Handset initiative, new wireless auctions, and the iPhone have energized users. For the intelligent marketer the question must be, ...
- A Glimpse Into the Future of Advertising: Japan's Dentsu by Mark Tungate
The fifth-largest advertising organization in the world is Tokyo's Dentsu. Its gross profit of more than $2 billion is largely generated in Japan. Although Dentsu politely declines to name its clients, a little research reveals that its biggest accounts include ...
- Under Pressure: Moving From Traditional to Digital Media by Michael Emerson
By now you've all heard—Internet ad spending is up, spending on traditional media is down.
With so much attention given to Web 2.0 and its technology-enabled marketing tactics, marketers using traditional approaches are under increased pressure to become more digital and ...
- Marketing Challenge: Is It Time to Move Into Mobile Marketing? by Hank Stroll
Should your organization get into mobile marketing? The evidence shows that mobile marketing skews toward the business-to-consumer segment, and (slowly but surely) it is starting to gain momentum.
Read on to find out whether the vehicle might be right for you. ...
- Setting up a Mobile Marketing Program: A Primer by Allison Gower
Quick—is your marketing mobile? Can your message reach your on-the-go audience and can your in-motion customer interact with you wherever they are?
In the past, as long as you were advertising out-of-home, you could have answered "yes." But today, unless your ...
- Going Mobile: Portable Media Market Finally Getting Traction? by Howard Greenfield
Last year, MP3 player sales totaled $4.23 billion. Half of all US teens now own a player (with video capabilities increasingly becoming the norm). And of the two billion cell phones in use worldwide, 236 million now contain 3G technology ...
- How to Make the Online Community Your Marketing Partner by Mack Collier
Marketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, or you can try something revolutionary. You can join them. You can stop trying to guess what your customers are ...
- Wired for Winning Loyalty by Jill Griffin