• Email Marketing Tips for the 2009 Holiday Season by Alex Williams
  The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a powerful tool that retailers can use to build their brands ...
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• Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials by Karen Talavera
  What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it ...
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• A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment by Steve Adams
  Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners.
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• Case Story: Boosting Email-Subscriber Satisfaction by Stephanie Miller
  Sometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., faced a challenge to engage email subscribers because of two common but seemingly incongruent realities.
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• A Lesson from Sears: Creating Relevance in Email Marketing by Stephanie Miller
  Sears performed a courageous email-marketing act in mid-December. Like every retailer, Sears was surely eager for additional sales and revenue as the worst holiday season in memory reached a crescendo and the sale window started to close. Despite that pressure, the Sears ...
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• Tips on Avoiding Deliverability Disaster by Barton Schaefer, PhD
  Will nearly 100 percent of my marketing email end up in my customers' spam folders? The answer may be "yes" if your company doesn't change its email practices.
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• Managing Email Frequency: Focus on the Subscriber by Loren McDonald
  In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer-spending season. Chad White's Retail Email Index shows retailers sent a record number ...
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• Email Marketing Disobedience: Six laws of proper e-Newsletter creation, and why you should ignore every one of them by Gary Levitt
  Gems of 2008: You need an e-newsletter and you know it. But before rolling up your sleeves, please review the following six bromides from a recent how-to article phoned in by a reigning email-marketing magnate. After each, I'll explain how to ...
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• Six Steps to Instant Revenue: Successful Email Marketing Is Right Under Your Nose by Sheldon Gilbert
  Unfortunately, for most marketers, email marketing remains an educated guess predicated on seasonal and industry trends. What most marketers don't realize is that they have an opportunity to send out smart, high-performance campaigns based on true consumer desires. Here's how.
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• Email Marketing Insights From Obama and McCain by Morgan Stewart
  In the two weeks leading up to the November 4 election, email messages came fast and furious from the presidential campaigns of both John McCain and Barack Obama. In the last week, both supporters received at least two emails a ...
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• Holiday Email Tactics for Nonprofits by Winston Bowden
  Retailers have been aggressively planning their holiday marketing strategies for months. In these stressful economic times, it is more important than ever to build messages that resonate with your audience. Like retailers, nonprofits should be thinking about how they can ...
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• Email Marketing Disobedience: Six laws of proper e-Newsletter creation, and why you should ignore every one of them by Gary Levitt
  Within the grand taxonomy of consumer touchpoints, e-newsletters hold a sorry position. They're the longwinded busybodies who never get invited to the cool parties. Porcelain-skinned print campaigns turn up their perky, sans-serif noses at e-newsletters' frumpy templates and canned copy. ...
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• Email ROI, or Kicking Our Baby Out of the Nest by Stephanie Miller
  Email continues to be a highly effective channel. But for too many marketers, email revenue per subscriber is not growing, and more and more subscribers are simply ignoring the messages. How can we continue to grow our email programs?
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• Spinning Your Way to Email Marketing Success by Louis Chatoff
  Successful email marketing strategy is a lot like a spin class at the gym: We start with a predefined warm-up, slowly move into the heart of the workout (remembering to breathe), and finish with a focused, well deserved cool-down. In ...
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• Fighting the Good Fight: Lifecycle Emails by Anna Billstrom
  Long-term, lifecycle emails train a customer into becoming a better one, and they enhance the relationship between customer and company. It's sometimes hard to sell to the finance group that lifecycle emails work. And now, with trends going toward social networks ...
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• Email Marketing for Nonprofits by Winston Bowden
  Nonprofits are confronted with many of the questions that any other enterprise often ponders: How do I connect with my customers? Which communication vehicle will provide my organization with the highest return on investment? How can I determine what my ...
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• Increase Your Email Campaign's Power to Persuade: Move, Motivate, and Entice by Kimberly Snyder
  The ability to move, motivate, and entice consumers within the confines of their inbox is not an easy task. Too often, marketers overlook the tools available to attract and draw customers to open their messages. The inbox is a competitive arena ...
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• Email Appending Is More Than a Process by Reggie Brady
  Most marketers have email addresses for less than half their customers and prospects. If this is the case for your company, it might make sense to explore email appending. Let's first look at the process, and then we'll examine how one ...
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• Six New Year's Email Marketing Resolutions by Matt McNeill
  The New Year is in full swing. You've probably made a few personal resolutions, but what about making some resolutions that will help you improve your email marketing? Here's our guide to the six marketing resolutions that will make a ...
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• The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Use, Either) by Jordan Ayan
  If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked. Here is a list of 100 more that you ...
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• How a Minority Can Look Like a Majority
  Let's say a travel company sends out a series of email messages with a variety of offers. Campaigns 1 and 3 produce average clickthrough rates of just over 4 percent; ...
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• Try an Event-Driven Email
  In a post at the Email Wars blog, Dylan Boyd praises a recent message from Banana Republic. The minimalist email used simple text on an all-black background to announce an ...
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• Anecdotally Speaking
  Not long ago, the friend of a MarketingProfs colleague—we'll call him Pete—sighed in annoyance as he tapped furiously on his iPhone's keypad. He was visibly angry as he explained he ...
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• Find Out What It Means to Me
  In a post at Deliverability.com, Andrew Kordek acknowledges the ongoing push for relevant email campaigns—sending the right message to the right person at the right time. But despite these discussions, ...
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• Follow the Leader
  "Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails," says Lisa Cramer in an article at MarketingProfs. ...
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• First Impressions Sure Do Count
  In an article at MarketingProfs, Louis Chatoff argues that the success of any email campaign largely comes down to creating a good first impression. To gain approval, he says, an ...
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• Don't Become a Frenemy
  "Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
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• Yoo-Hoo! It's Me Again!
  "Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars," says Karen Talavera in an article at MarketingProfs. The problems start, though, when management ...
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• I'm Queued-up, and I Like It
  If you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). ...
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• Name It and Claim It
  The data you gather on email marketing campaigns might not be as useful as you think. "Real danger lurks in not measuring the right factors or not measuring accurately," says ...
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• I Never Promised You a Rose Garden
  When subscribers opt in to your email campaigns, they will most likely make assumptions about the content, frequency and relevance of the messages you send. Accordingly, argues Justin Premick in ...
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• Keep in Touch This Summer, OK?
  As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience ...
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• Here's That Email You Requested
  Congrats! You've created a terrific whitepaper, and now you're adding a download link to a free copy of it on your landing page. All your prospects have to do is ...
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• 'Hello, First Name': How to Avoid Being an Email Cliché
  Imagine that a typically obnoxious B2B-marketing email has come to life—and he wants to talk to you even though you can't remember where you met or why he has your ...
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• Hit Me Baby One More Time
  While most of the email you send contains stand-alone content, it's worth considering an ongoing campaign that engages your customers with multiple messages. "A series of emails is a great ...
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• Coming on Too Strong
  Not long ago, Ardath Albee of the Marketing Interactions blog registered with a company's Web site so she could download a whitepaper that looked interesting. The next day she received ...
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• Don't Look Phishy
  You know you're on the up-and-up, and that your email messages contain legitimate offers for actual products or services. Unfortunately, though, you're often sharing inbox space with fraudulent messages that ...
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• Take This Quiz
  It's always good to pause for reflection, and Mark Brownlow of Email Marketing Reports has grouped 27 questions you might ask yourself into thematic categories, along with links to insightful ...
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• Just Send Me the Dry Red Ones
  Back in the days of the Model T, Henry Ford could get away with offering customers any color they wanted—as long as it was black. Ridiculous as that mentality sounds ...
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• Get in the Hot Seat
  It happens all the time. We get so caught up in routines and deadlines that we charge forward, never pausing for an analytical look at why we do the things ...
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Email Campaigns case studies, deconstructing real life examples and illustrating lessons learned

• A Fresh Way to Use Email as an Interactive Toolby Garden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool.
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• How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%by Intellitactics, Inc.
  CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue.
  More case studies on B2B Marketing, Case Studies, Email Campaigns, Lead Generation, Lead Quality, Thought Leadership, Web Analytics, Web Content
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
  More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
• How an Email Marketing Solution Startup Signed up 300 Customers in 7 Daysby Mad Mimi
  This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally to certain segments of the tech community, including bloggers. The result: a grassroots-driven awareness, positive buzz, and some 300 new customers within a week.
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• How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue Fivefoldby Kimpton Hotels
  Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold.
  More case studies on Brand Loyalty, Case Studies, Customer Retention, Email Campaigns, Segmentation, Targeting
• How a Seasonal Business Increased Off-Season Sales With Five Simple Email Tacticsby Blooms Today
  Business for Blooms Today boomed around Mother's Day and Valentine's Day. But the company needed a way to drive sales during non-peak times. Via a new email strategy, it increased non-seasonal sales—as well as open and clickthrough rates—and grew its email list 40% in just over a year.
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• How Garden Fresh Realized a Huge Gain in Web Traffic and Longer-Term Loyalty via Emailby Garden Fresh Restaurant Corp.
  Garden Fresh Restaurants sought to increase customer engagement with its "Club Veg" loyalty club, totaling more than half a million opt-in members. Its two interactive email campaigns worked like a charm -- leading to huge increases in site traffic and boosting customer loyalty.
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• How a Pet Food Company Is Building a Loyal Customer Base via Highly Targeted Emailsby Royal Canin Canada
  Royal Canin Canada puts an enormous budget behind creating customized, breed-specific pet food. But many pet owners don't realize how much their dog or cat could benefit from a specially formulated food. By creating a loyalty email program targeted with information on specific breeds, Royal Canin was able to earn the role of trusted adviser. The email program now reaches 8% of current customers, maintains a remarkable 80% click-through rate, and has an unsubscribe rate of less than 2%.
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• How a Private Software Company Doubled Its Email Campaigns and More Than Quadrupled Sales Leadsby Pavilion Technologies
  Privately held Pavilion Technologies knows how important it is for businesses to track ROI. But two years ago, its marketing department realized it was having trouble tracking its own ROI. Pavilion ultimately found a solution through a software system that helps monitor all prospects who visit its Web site.
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• How a Marketing Organization Achieved an 80+% Email Click-through via Rich Media Webcastsby CMO Council
  When it comes to email marketing to industry executives, standing out from the crowd can be quite a challenge. Such was the case for the CMO Council. When planning for the its 2006 Summit, Council leaders faced the dual challenge of reaching busy members while maintaining the group's reputation for innovation and cutting-edge technology.
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• How an Established Dot-Com Used Interactive Email to Increase Its Click-Through Rate and Cut Unsubscribe Requestsby Monster Worldwide (Nasdaq: MNST)
  Monster.com, an established online staffing firm, needed new ways to reach its core audience of busy corporate human resources professionals. In the third quarter of 2006, Monster revamped its main email marketing campaign to make it more interactive and personal. Monster representatives now send their contacts a short text email that includes a click-to-view link to an interactive presentation about Monster's services. Monster credits the new approach with generating greater sales from existing customers, more leads from potential customers, and a higher click-through rate than ever before.
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• B2B Specialty Manufacturer's Integrated Marketing Yields 30% Annual Sales Growth Three Years Runningby Euchner-USA, Inc.
  When you've schlepped your staff and booth to numerous tradeshows throughout the year, with no concrete results to point to, it's time for a change in your marketing approach. Euchner-USA, Inc. all but jettisoned its traditional print advertising efforts and embraced a comprehensive B2B online marketing model.
  More case studies on B2B Marketing, Case Studies, Email Campaigns, Sales, Search Engine Marketing
• How an Online Retailer Grew Revenue 161% Year over Yearby Sideways Wine Club
  The Sideways Wine Club, launched in April 2005, improved sales 161% year over year through July 2006, despite the fact that most online wine marketers experience an average visitor-to-buyer conversion rate of about 0.0085, or 0.85%, much lower than most other online retailers' conversion rates. The company's founder, Dave Chambers, knew he could improve sales even more dramatically, if he could improve those miserable conversion rates.
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• How a Small Specialty Software Company Got on Fortune 100 Companies' Radar Screensby Novinity Corporation
  A software company in rural Montana was able to acquire major pharmaceutical company accounts and increase tradeshow traffic 300% by developing and promoting the educational content that its target industry craved...
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Email Campaigns online seminar broadcasts from the best minds in marketing

• Getting Through and Staying Clean: Improving Your Email Sender ReputationAttendee rating:  - 8/15/2008
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• Email Marketing Success: 10 Campaigns Examined for Better and for WorseAttendee rating:  - 8/24/2006
  More seminars on CAN-SPAM, Email Campaigns, Email Marketing, Email Subject Lines, Preview Pane, Value Propositions, Writing
• One-to-One Email Campaigns for B2B OrganizationsAttendee rating:  - 1/20/2005
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Email Campaigns marketing downloads for the busy professional

• Email Marketing How-To Guide
  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
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• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
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