Email Campaigns: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Steps to Ensuring Your Strategy Achieves ResultsLaura Patterson
  Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious ...
  Campaign Management, Email Campaigns, Management, Marketing Challenges, Marketing Operations, Marketing Tips, Measurement, Metrics, Product Management, Promotions
• Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
  Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Newsletters, Relationship Marketing, Research Summaries
• Social Sharing Boosts Email Results [Infographic]Verónica Maria Jarski
  Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Facebook, LinkedIn, Social Media
• Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
  The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Customer Insight, Customer Relationships, Email, Email Campaigns, Inbound Marketing, Lead Generation
• Email Volume Up 5%; Opens Highest on Saturdays, SundaysLenna Garibian
  Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services ...
  Customer Behavior, Direct Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Mobile Marketing, Research Summaries
• Key Email Engagement Tactics: Benchmarks and TrendsLenna Garibian
  With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile, according to a ...
  Customer Engagement, Email Campaigns, Marketing Strategy, Research Summaries, Social Media
• What Marketers Can Learn From a Gaming Company's Email TacticsDamian Borichevsky
  With the prevalence of the smartphone, email has become a virtually "always on" channel. It can lift retention, increase brand favorability, and create more payers out of players (or subscribers ...
  Customer Engagement, Email, Email Campaigns, Email Marketing, Marketing Tips, Technology
• Five Ways to Optimize Email for Mobile
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. ...
  Content, Email Campaigns, Email Subject Lines, Mobile Marketing, Smart Phones
• Best Times to Send Email for Opens and Click-Throughs [Infographic]
  To find out what times during the day are best for email opens and click-throughs, GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012. ...
  Customer Behavior, Email, Email Campaigns, Email Marketing, Newsletters
• What Marketers Can Learn From FarmersBecky McCray
  Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It's a lot like farming, actually. Farmers have to deal with seasons, and ...
  Customer Relationships, Email Campaigns, Lead Generation, Marketing Inspiration, Marketing Strategy, Relationship Marketing

Email Campaigns: Online seminar broadcasts from the best minds in marketing

• How to Successfully Break the “Rules” of Email Marketing and Get Better ResultsBroadcast on 10/25/2012 with DJ Waldow, Jason Falls
  Join DJ Waldow and Jason Falls as they highlight individuals and companies who don't follow the "best practices" of email marketing and have still found incredible success.
  Digital Marketing, Email Campaigns, Email Lists, Email Marketing
• MarketingProfs University: Developing an Email Strategy That Keeps People ConnectedBroadcast on 3/15/2012 with Morgan Stewart
  This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.
  B2B Marketing, Customer-Centric, Customer Experience, Customer Relationships, Email, Email Campaigns, Email Marketing, Feedback, Marketing Strategy
• MarketingProfs University: 5 Email Marketing Trends You Can't IgnoreBroadcast on 5/12/2011 with Loren McDonald
  Join us for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials and learn how you can meet the challenges of email marketing in a world gone "mocial."
  Content, Email Campaigns, Email Marketing, Mobile Marketing, Social Media
• Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)Broadcast on 3/25/2010 with Roy Young, and featured MarketingProfs B2B Forum Speakers
  Get expert advice on how to turn more leads into customers through the latest techniques in lead management and integration of social media into your marketing programs.
  B2B Marketing, Customer Acquisition, Email Campaigns, Lead Generation, Lead Nurturing, Social Media
• Getting Through and Staying Clean: Improving Your Email Sender ReputationBroadcast on 8/15/2008 with Karen Talavera, James O'Brien
  Email marketers have more challenges than ever when it comes to breaking through inbox barriers. This is the second of two seminars aimed at helping you get your messages to your intended readers.
  Customer Relationships, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing, Reputation Management
• Email Marketing Success: 10 Campaigns Examined for Better and for WorseBroadcast on 8/24/2006 with Stephan Spencer
  This virtual seminar is going to get "hands on" with reviews of actual email campaigns submitted by MarketingProfs members. If you've ever wondered what you were doing wrong with your email marketing, this is the seminar for you.
  CAN-SPAM, Email Campaigns, Email Marketing, Email Subject Lines, Preview Pane, Value Propositions, Writing
• One-to-One Email Campaigns for B2B OrganizationsBroadcast on 1/20/2005 with Jason O'Connor
  This virtual seminar will teach basic one-to-one, permission-based marketing techniques that lead to customer-focused web sites and email campaigns. It will identify specific features a corporate website should have to take advantage of the power of one-to-one marketing. Everything from website layout, features, usability and communications will be explored. Then we will look how to create and conduct an email marketing campaign that utilizes one-to-one marketing principles to maximize sales. Email list development, renting lists, website support, message creation and proper responses will all be discussed as it relates to one-to-one marketing.
  B2B Marketing, Email Campaigns, Marketing Tips, Permission Email Marketing, Personalization, Website Design, Websites

Email Campaigns: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Triggered Email Messages that Will Make Your Cash Register RingReleased on 3/29/2013 with Reggie Brady
  In just 10 minutes, you'll learn about three types of triggered messages that you should add to your marketing arsenal.
  Customer Communications, Email Campaigns, Email Marketing, Take 10
• Take 10: Three High Impact Email Marketing Tests You Can Implement TodayReleased on 10/26/2012 with Hunter Boyle
  In just 10 minutes, you'll learn how to implement a few quick and easy high-impact tests that will garner results.
  Content, Email, Email Campaigns, Email Marketing, Take 10, Testing
• Take 10: Using Email to Nurture Your Leads on a BudgetReleased on 3/16/2012 with Christine B. Whittemore
  In just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank.
  Customer Relationships, Customer Retention, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Take 10

Email Campaigns: Marketing downloads for the busy professional

• Email Marketing How-To Guide
  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
  Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Preview Pane
• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing