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No BS Social Media: How to Drive Real Revenue with Social Media Marketing

Presenter:
Jason Falls
Moderator:
Matthew Grant
Broadcast:
Thu., Feb. 16, 2012, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)

Enough with the social media warm and fuzzies! You need a no-holds-barred, no BS, no "Kumbaya" guide to developing social media marketing strategies for your business. Conversions, likes, and engagement are nice, but it all comes down to how social media marketing can help you drive revenue and build your business.

In 90 minutes, you'll discover a relentlessly practical, business- value perspective of social media marketing that focuses on achieving results: measurable improvements in sales, profitability, efficiency, and brand value. You will learn to systematically assess the seven business drivers of social media marketing, choose which is right for your business, and learn to plan, execute and measure them.

Based on Jason Falls' popular book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, this seminar will show you how to make social media work for your business.

Presenter

Jason Falls has led a national advertising agency's interactive and social media efforts, worked with Fortune 100 brands as a social media strategist, and served as an independent consultant in the social media industry. He has advised major, regional, and niche brands including Humana, The Envelope Manufacturers of America, Jim Beam and Maker's Mark bourbons, Louisville Slugger, and The National Center for Family Literacy. He is also the co-founder of the Social Media Club Louisville.

Who Should Attend?

If you want to gain more value from your efforts (who doesn't?), this seminar is for you. Marketing managers, marketing directors, senior-level marketing executives, and agency account management in charge of social media strategy will find this seminar invaluable.

What Will You Learn?

  • The seven business drivers of social media marketing
  • How to choose the business drivers that make sense for your business
  • How to turn social media marketing into profits for your company
  • How to measure the value of your social media programs

Bonus!

10 lucky winners will be chosen at random to win a free copy of Jason's new book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. To qualify, simply complete the short survey at the end of the live Q&A session.

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

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