Marketing Resources: ROI
Access thousands of our Marketing Resources here. Select any of the popular topics below to narrow your search.
Results for ROI
Case Studies-
Three Keys to Accelerating Marketing Measurement and a Fact-Based Cultureby Laura PattersonIf CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture.More articles on Chief Marketing Officer, Collaboration, Management, Marketing Analytics, Measurement, ROI
-
Why Predictive Modeling Is Hot... and Five Things You Should Know to Do It Wellby Chris Diener, Patricia KiddIf you want to better predict the relationship between marketing inputs and customer behavior, predictive modeling may be your answer. Here are five essential tips to consider before you get started.
-
The Introverted Marketer's Guide to Attending a Conferenceby Lisa PetrilliAre you an introverted marketer? If so, attending busy conferences might make you very uncomfortable. Here are four ways to break through your challenges and get the most out of any conference.
-
Five Proven Ways to Improve ROI Using Marketing Automationby Debbie QaqishMarketing automation offers five main opportunities to improve ROI and drive revenue. Are you taking advantage of them? Learn how marketing automation can help you segment leads, improve conversions, and reduce lead leakage.
-
Marketing Destination: Online Community... How to Survive and Thrive by Ronald Ladouceur, Melissa FiorenzaOnline communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction.
-
Small Movement Matters: Marketing Lessons From 'Moneyball' on How to Measure Digital Relationshipsby Jen EvansMarketing is like baseball. If you can measure data well, you can unlock new insights about how to win. Here are some ways to keep score of your digital relationships—and get results.
-
How to Build an Effective Negative Keyword List to Increase ROIby Jill SolomonUsing negative keywords in your paid-search campaign can help you reach ideal prospects, reduce cost per click (CPC), and increase return on investment (ROI). Learn how to select negative keywords and create your list.
-
Three Steps to Generating Higher ROI From Content Marketingby Jim LenskoldContent has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). Here are three ways to boost ROI with content marketing.More articles on Content, Content Marketing, Customer Behavior, Lead Generation, Metrics, Online Marketing, ROI
-
Mobile Marketing: No Longer a Tradeoff Between Reach and Targetingby Gib BassettCommunicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI.More articles on Branding, Customer Engagement, Mobile Marketing, Personalization, ROI, SMS, Targeting
-
Rebalance B2B Marketing Budgets to Maximize Salesby Sean GeehanRebalancing your marketing investments is the way to sustainable, predictable, and profitable growth. That's why it's crucial to analyze where your budgets are going and identify where the biggest returns on spend are.
-
Five Important B2B Marketing Trends in 2011 by Chris Chariton2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their ...More articles on B2B Marketing, Channel Marketing, Content, Forecasts, Market Research, ROI, Social Media, Videos
-
How to Engage a Tradeshow Audience Year-Roundby Rob MurphyWhen it comes to tradeshow participation and building brand awareness, having a well-defined communications strategy before, during, and after the event is crucial to maximizing your return on investment (ROI).More articles on Brand Awareness, Customer Engagement, Lead Generation, Lead Nurturing, Marketing Strategy, ROI, Trade Shows/Events
-
Five Marketing-Accountability Resolutions for 2011by Laura PattersonMarketing accountability was a key topic of the last decade, and as 2011 kicks off—it looks like that's not going to change. Learn the five marketing-accountability resolutions that will improve marketing measurement and performance as you start your new year.More articles on Collaboration, Marketing Analytics, Marketing Dashboards, Marketing Strategy, Metrics, ROI, Web Analytics
-
How to Avoid the Great Social Media Crash of 2011by Jamie TurnerWarning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. Find out how the Fortune 500 use social media, learn ...More articles on Branding, Customer Retention, Direct Marketing, E-Commerce, Marketing Tips, Measurement, ROI, Social Media
-
The ROI of Real-Time Marketing and PRby David Meerman ScottIn a world where speed and agility are essential to success, most organizations still operate slowly and deliberately. But the MBA-style approach of working off spreadsheets that predict what to do months into the future is no help when news ...
-
Sales and Social Media—Measuring the ROIby Joan Curtis, Barb GiamancoAlthough the ability to measure tangible results when using social media is still evolving, companies are realizing substantial savings from their social-media initiatives.More articles on Case Studies, Content Marketing, Lead Generation, Measurement, ROI, Sales, Social Media
-
Four Web Coding Practices to Maximize Marketing ROIby Ryan FrederickLost user confidence is but one cost of sloppy code. Attempts to fix it can rack up thousands of dollars in consultant fees. And poorly coded Web assets can hinder marketing-campaign performance. All the beauty and elegance in the world ...
-
10 Best-Practices in Planning and Marketing Virtual Eventsby Tom WieserImagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide feedback, and network—all via their computer.
-
Three Ways to Find Negative Keywordsby Larry KimKeyword discovery is a huge component of pay-per-click advertising. You need to find relevant keywords so you can create topical ad groups, text ads, and landing pages. But for truly cost-effective, high-ROI PPC campaigns, it's equally important to find negative ...
-
Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)by Gordon PlutskyJust because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ROI for all digital initiatives. Still, there is opportunity—but you ...More articles on Advertising, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Tips, Measurement, ROI, Writing
-
Test Your Conversion Knowledge [Quiz]Conversion optimization has become a big deal in the analytics- and measurement-crazed world of online marketing. At its heart is the singular concept of conversion. Think you're a conversion buff? ...
-
Most Marketers Can't Measure ROI of SEO, Social MediaMore than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), ...
-
Three Tips for Social Media ROIIn the latest issue of Editorial Emergency's newsletter, Lisa Jenkins—vice president of client services at The Marketing Distillery—explains how her online agency implements business-savvy social media strategies. "[W]e do all ...
-
Top-Tier B2B Marketers More Likely to Track ROI, Report Growth B2B marketers who describe their organizations as "highly effective and efficient" are more likely than other marketers to measure the ROI of their marketing campaigns and report stronger growth than ...
-
Track B2B Customer Lifetime Value to Boost ResultsIn a post at the B2B Sales & Marketing Knowledge Sharing blog, Scott Gillum cites stats from a recent benchmark report. The report, which was prepared by the IT Services Marketing ...
-
Seven Tips for Achieving Social Media ROIWe recently talked about how, in 2011, the most important priority for brand-side marketers and agencies will be squeezing an identifiable ROI out of their social media efforts. That drive ...
-
CMOs: Highest Social Media ROI From User-Generated ContentAmong popular social marketing channels, user-generated content stands out for driving return on investment: 73% of surveyed CMOs say their companies facilitate customer ratings and reviews; among those, 59% report ...
-
How Uplift Modeling Can Help Improve Your ROI"[I]n an effort to reach as many customers as possible at minimal financial cost," writes Mark Smith at Chief Marketer, "many marketers overlook the pricey consequences that can result from ...
-
Don't Commission Market Research Without an Action PlanIt's a given that market research will come in all shapes and sizes. "We see custom research that reaches into the six figures in cost," writes Mike Sweeney at the ...
-
Tips for Protecting Profits in Down Times"Saving your budget (and keeping your team employed) in a down economy really boils down to one word: profit," writes Paul Stein in an article at MarketingProfs. "If you're not ...
-
B2B Marketers Satisfied With Twitter, Await RevenueFully one-half (52%) of B2B marketers say they are satisfied with their return on investment (ROI) in Twitter—and among those who attribute direct sales to Twitter, that satisfaction level is ...
-
Show 'em That SEO Sparkle!In an article at MarketingProfs, Dan Skeen writes that search-engine optimization provides several return-on-investment measures with a greater potential impact on a company's bottom line than many traditional tactics. However, ...
-
Unclear ROI Impedes Mobile Marketing Though most companies (75%) say mobile marketing is at least somewhat important to their marketing plans this year, many are still unsure about its practicality and ROI: 32% of marketers ...
-
Room for Improvement in Advertising ROIWith today's increasingly price-conscious consumers, there is ample room for improvement in advertising efficiency: The ratio of average short-term return on marketing investment––sales within three months of media execution––is $1.09 ...
-
Stay Tough, Stay TrendyWant to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than ...
-
This Will Be on the Test"Something that we preach at eROI is to TEST TEST TEST," says Ryan Buchanan in a post at the company's blog. "We believe that testing should be an integral part ...
-
When the Honeymoon Is Over"Are you on an SEO honeymoon?" asks Ben McKay in a recent Search Engine Journal post. You know you are, he says. when you can think of simple ways to ...
-
Social Media's Primary Use: MarketingAbout six out of seven (86%) US companies surveyed have used social technologies in support of one or more areas of their business, and marketing is their primary use for ...
-
Measuring and Monitoring Social MediaROI may be the Holy Grail of social media, but it's relatively easy to see whether your participation there has an impact on the bottom line, says Amber Naslund, Director ...
-
In Search of the B2B Holy GrailSurefire lead nurturing may well be the Holy Grail of B2B marketing. Marketers remain in constant pursuit of the golden tactics that will consistently convert prospects into paying customers. Well, ...
ROI case studies, deconstructing real life examples and illustrating lessons learned
- How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
- How a Technology Firm Upped Webinar Attendance, Improved Lead Nurturingby Objectivity, Inc.By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of the leads is high as well: More than 30% of the leads typically score high enough to be handed off to sales.More case studies on B2B Marketing, Case Studies, Lead Generation, Lead Nurturing, ROI, Sales, Webinars
- How an Office Furniture Company Tripled Its Sales by Optimizing for Searchby Panel Systems UnlimitedOffice furniture dealer Panel Systems Unlimited found its sales lagging during an economic recession, and knew that it had to act quickly to position itself for the inevitable recovery. Partnering with Medium Blue Search Engine Marketing, it focused on upping its search engine exposure. The result: sales tripled.
- How a Private Software Company Doubled Its Email Campaigns and More Than Quadrupled Sales Leadsby Pavilion TechnologiesPrivately held Pavilion Technologies knows how important it is for businesses to track ROI. But two years ago, its marketing department realized it was having trouble tracking its own ROI. Pavilion ultimately found a solution through a software system that helps monitor all prospects who visit its Web site.
- How a Technology Services Company's Online Marketing Campaign Generated a 30-Times ROIby BearingPoint, Inc.BearingPoint, a global provider of management and technology services, had won a major contract to implement a complicated voice over Internet protocol (VoIP) system for a financial company and wanted to leverage off that success. But it was competing with larger telecommunications brands to educate potential new customers about the new technology. By using multiple channels to get potential customers to visit its Web site and fill out a "BearingPoint VoIP Readiness Assessment Tool," the company was able to educate customers, gain sales leads, and often accelerate the typical nine-month period it took to close a large sale.
- How a Long-Running Tool Infomercial Has Kept Sales and ROI Strong for Six Yearsby Professional Tool ManufacturingHow do you sell a niche product with a limited potential audience? Try an in depth-television infomercial. Professional Tool Manufacturing's infomercial for Drill Doctor, a drill-bit sharpening machine, is one of the longest-running infomercials in TV history. It has consistently driven retail sales—more than two million Drill Doctors have been sold—while substantially saving advertising costs. Professional Tool Manufacturing and its direct response television (DRTV) agency Atomic Direct created an award-winning infomercial by avoiding the traditional yell-and-sell approach and instead honing in on communicating the benefits of drill-bit sharpening to a sophisticated, do-it-yourself audience.
- How a B2B Community Site Increased Lead Volume for Its Advertisers by 50%by ITtoolboxITtoolbox was looking for a way to increase ROI on lead-generation campaigns for its 700 advertisers, among them such big guns as IBM, Microsoft, and Accenture. So ITtoolbox built its own contextual keyword engine, which provided a greater than 50% boost in lead volume and dramatically increased relevancy, boosting conversion rates for advertisers.
ROI online seminar broadcasts from the best minds in marketing
- More seminars on Customer Engagement, Marketing Analytics, Marketing Operations, Measurement, ROI, Social Media
- More seminars on B2B Marketing, Community, Email Marketing, Lead Quality, Marketing Strategy, Marketing Tips, ROI, Videos
- More seminars on Customer Behavior, Market Research, Marketing Tips, Measurement, ROI, Value Propositions
- More seminars on Customer Behavior, Marketing Strategy, Online Marketing, Positioning, ROI, Segmentation, Web Analytics, Websites
- More seminars on Collaboration, Customer-Centric, Marketing Strategy, Measurement, Print Collateral, ROI, Sales, Value Propositions
- More seminars on B2B Marketing, Direct Marketing, Lead Generation, Lead Nurturing, Lead Quality, Measurement, ROI
- More seminars on Customer Engagement, E-Commerce, Marketing Tips, Personas, ROI, Web Content, Websites
- More seminars on Customer Acquisition, Customer-Centric, Customer Experience, Customer Retention, Marketing Analytics, Metrics, ROI, Targeting
ROI Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
ROI marketing downloads for the busy professional
- Social Media ROI Success StoriesLearn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.More tools on Blogging, Branding, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter
- B2B Lead Generation: Marketing ROI & Performance Evaluation StudyMarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
- Benchmark Report: Marketing ROI (Year 3)In this 2007 survey, the third annual on ROI, respondents who use ROI for their marketing efforts expect greater growth and enjoy greater confidence from their senior management than respondents who don't use ROI.More tools on Benchmarking, ROI
- Benchmark Report : Marketing ROI (Year 2)This 2006 survey, the second annual ROI study, demonstrates that companies are definitely getting the ROI message. This study shows a significant increase in the number of companies that have implemented some form of Marketing ROI measurements. And let's face it, Marketing ROI is here to stay. Jim Lenskold says, "Marketing ROI will continue to be a priority as long as maximizing profits is a priority for corporations." Well said, Jim.
- Benchmark Survey: Search Engine OptimizationLink directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
- Benchmark Report: Marketing ROI (Year 1)In a 2005 survey, the first in an annual series, Jim Lenskold found that only 1 in 5 respondents was actually using ROI measures for marketing efforts -- 99% of those respondents indicate increased profitability due to the use of ROI. See this and subsequent reports for a full picture of the evolution of marketing ROI.
- Marketing ROI and the Sales FunnelIn this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.
- Ad Copy
- Advertising
- B2B Marketing
- Benchmarking
- Blog Comments
- Blogging
- Brand Ambassadors
- Brand Awareness
- Brand Equity
- Brand Loyalty
- Brand Positioning
- Branding
- CAN-SPAM
- Career Management
- Case Studies
- Channel Marketing
- Chief Marketing Officer
- Collaboration
- Community
- Content
- Content Marketing
- Copywriting
- Creative Briefs
- Creativity
- CRM
- Customer Acquisition
- Customer Behavior
- Customer-Centric
- Customer Engagement
- Customer Experience
- Customer Loyalty
- Customer Relationships
- Customer Retention
- Customer Satisfaction
- Customer Service
- Digital Marketing
- Direct Marketing
- E-Commerce
- Economic Crisis
- Email Campaigns
- Email Deliverability
- Email Lists
- Email Marketing
- Email Service Providers
- Email Subject Lines
- Green Marketing
- High-Tech Marketing
- Hiring Outside Resources
- Hispanic Marketing
- Interactive Marketing
- International Marketing
- Keywords
- Landing Pages
- Lead Generation
- Lead Nurturing
- Logos
- Management
- Market Research
- Marketing Analytics
- Marketing Budgets
- Marketing Challenges
- Marketing Dashboards
- Marketing Inspiration
- Marketing Operations
- Marketing Plans
- Marketing Smarter
- Marketing Strategy
- Marketing Tips
- Measurement
- Metrics
- Mobile Marketing
- Naming
- New Media
- Newsletters
- Non Profits
- Online Marketing
- Permission Email Marketing
- Personal Branding
- Personalization
- Positioning
- Positioning Statements
- PowerPoint
- PPC Campaigns
- Press Kits
- Pricing
- Print Collateral
- Product Management
- Product Marketing
- Promotions
- Public Relations
- Public Speaking
- Recession
- Referrals
- Research Summaries
- ROI
- Sales
- Search Engine Marketing
- Search Engines
- Segmentation
- SEO
- Services Marketing
- Small Business
- SMS
- Social Media
- Social Networking
- Sponsorship
- Surveys
How-To Marketing Articles
We Are More Than Marketers: Integrating a Human-Centric ... by Jeremi Karnell
A Five-Step Process for Hosting a Webinar That ... by Greg Digneo
Five Steps for Building Your Email and SMS ... by Chris Watland
Never Waste an Opportunity: The Value of Lead ... by Sookie Shuen
Four Keyword Research Mistakes to Avoid at All ... by Lior Levin
Join over 433,000 members ... SIGN UP!
Already a member? Sign In!
Copyright © 2000-2012 MarketingProfs LLC.
All Rights Reserved. Terms
under which this service is provided to you.
