Presenter: Gerry McGovern
Broadcast on
Wednesday, December 06, 2006
Duration: 90 minutes
Cost: $129
Learn more about how our seminars work
On the Web, if you’re not read, you’re dead. In this seminar, Gerry McGovern helps you sell more products and deliver better services by publishing high quality, customer-centric content. From travel companies to software companies, from universities to governments, quality web content makes the sale, delivers the service and builds the brand.
In the last fifteen years, there has been a revolution in publishing within organizations. Email, the Web, texting, and blogging all reflect a trend where management and business is becoming more content-driven. However, most organizations don’t have professional processes and strategies to get the best out of their content. "Killer Web Content" will help put such strategies and processes in place.
Research indicates that 90 percent of people visit less than 10 percent of content on typical websites. This 10 percent is the killer web content, and this seminar will help you create this content so that your website will be a success.
Special Bonus: Participants in this seminar will be able to download the first chapter of Gerry's new Killer Web Content book.
Marketing professionals at all levels in all industries responsible for their organization's web site.
Gerry McGovern has spoken in over 30 countries on web content, and has published four books on the subject including his newest, Killer Web Content. Involved with the Web since the early Nineties, Gerry is regarded by many as the leading international expert on helping organizations deliver value with their web content. His clients include HSBC, Novartis, U.S. State Department, Microsoft, and University of California, San Diego.
There were some audio delays during this broadcast. Even so, of the participants who evaluated this seminar, 87% would recommend it to a colleague. Some of their comments:
"This has vital information about Web content. I argue SHORT, SWEET and TO THE POINT all the time; this really tells why."
"Gerry is a very knowledgeable and compelling speaker. He really gets you moving."
"Lots of actionable content in this presentation. After I attended the seminar, I knew what I needed to go get done to our website."
"Great content and tips. Overlook the cheesy imagery."
Get all MarketingProfs seminars for a year for only $249.
Sign up for Premium Plus Membership Now
Register for this Seminar Now
Get access to this broadcast, slide handouts, full text transcript, and web recording.
No need to register for this seminar, but you do have to login to access the materials.
Have you paid to attend one of our online seminars?
Check out what our members say
about our most recent seminars.
Read more
